Marketing


 

Changes to Disability Tax Credit

The proposed 2021 Federal Budget has possible changes to how disabilities are evaluated. Specifically, “…update the list of mental functions of everyday life that is used for assessment for the Disability Tax Credit…”. When I first read the statement, I worried this was an attempt to shrink the pool, but I have been assured this is not the case. A portion of the statement is as follows: To help more families and people living with disabilities access the Disability Tax Credit, and other ...
Tags: Autism, Disability Tax Credit, Registered Disability Savings Plan


SNEAK PEEK!! Celebrity Hair Stylist + Contributing Editor Dennis Stokely Upcoming Piece on Summer Make-overs!

My good friend and Contributing Editor to LA-Story.com, celebrity hairstylist Dennis Stokely is ready to kick things back into gear. He has put together a great piece for LA-Story and this post is the sneak peek!!       Dennis Stokely-celebrity hair stylist and contributing editor for LA-Story.com       Low Country Magazine ran […] The post SNEAK PEEK!! Celebrity Hair Stylist + Contributing Editor Dennis Stokely Upcoming Piece on Summer Make-overs! first appeared on LA-Story.com. ...
Tags: Adventure, Art And Design, Beauty, Blogs & Websites, Celebrity, Celebrity Style, Check It Out, Commentary, Contributing Editor, Digital Engagement, Entrepreneurs, Expert, Featured, Focus, For The Girls, For The Guys


Naloxone: The Hidden Lifesavers

Naloxone saves lives. It’s a drug that can reverse an opioid overdose and stop people dying. It’s free and legal to carry – yet few people do. So thousands in the UK still die from overdoses. This campaign sets out to change that, speaking to the people best placed to carry naloxone: people who use heroin. The poster campaign h...


Apple will welcome Parler, the Twitter alternative favored by conservatives, back on its app store

Pro-Trump supporters storm the U.S. Capitol following a rally with President Donald Trump on January 6, 2021 in Washington, DC. Samuel Corum/Getty Images Apple will allow Parler back on its app store after the app changed its moderation policies. It was banned from app stores due to faulty content reviewing processes after the Capitol siege. Parler is favored among the right and is billed as a Twitter alternative committed to free speech. See more stories on Insider's business page. Ap...
Tags: Apple, Facebook, Apps, Twitter, Utah, Politics, News, Congress, Colorado, US, Trends, Social Media, Washington Dc, House, Silicon Valley, Donald Trump


Morgan Stanley: IQ

Investing with purpose in something you really believe, that’s what this spot is all about.


Online Magazine Market Present Status, Demand By Regions, Manufacturers Analysis – News Corporation, Springer, Lagardere Group, Beacon Press, Elsevier, Pearson, etc – NeighborWebSJ - NeighborWebSJ

Online Magazine Market Present Status, Demand By Regions, Manufacturers Analysis – News Corporation, Springer, Lagardere Group, Beacon Press, Elsevier, Pearson, etc – NeighborWebSJ   NeighborWebSJ


Unsponsored

When we do our work without regard for a third party, simply to serve the reader, the customer or the story, we’re creating something that’s unsponsored. The third party shows up when we’re encouraged (by payment or other means) to have multiple objectives. And those usually bring compromise. When our goals are aligned with those that we serve, we have a rare chance to maximize both. It’s worth seeking out. We’re not unsponsored. We’re sponsored by the very people we’re engaging with.
Tags: Uncategorized, Branding


Reddit Previews Reddit Talk, Its Take on Clubhouse

Reddit opted for simplicity in naming its Clubhouse clone feature, sharing a sneak preview Monday of Reddit Talk. Redditors can sign up for the waitlist here. Reddit Talk enables moderators to host live audio conversations in their communities. During early tests of the feature, only moderators will be able to start a Reddit Talk, and...
Tags: Audio & Podcasting, Social Pro Daily


COVID-19 Impact Analysis of Online Magazine Market Report 2020 | Pearson, McGraw Hill, Sybex, Beacon Press, John Wiley & Sons, Inc, Penguin Random House, etc. – The Courier - The Courier

COVID-19 Impact Analysis of Online Magazine Market Report 2020 | Pearson, McGraw Hill, Sybex, Beacon Press, John Wiley & Sons, Inc, Penguin Random House, etc. – The Courier   The Courie


Mindshare North America CEO Talks About New Role, Purposeful Media and Agency Evolution

Last week, Mindshare hired Amanda Richman from sister GroupM agency Wavemaker as North America CEO. In 2017, Richman joined GroupM agency MEC from Starcom as U.S. CEO, ahead of its merger with Maxus. This resulted in the creation of Wavemaker. Last year, she led Wavemaker through the upheaval of the pandemic to 4.6% net revenue...
Tags: Leadership & Talent, Media Agencies, The Future of Agencies


Who Will Earn Pole Position for the Buschy McBusch Race 400?

It's a shame that Boaty McBoatface is ineligible to compete in the Buschy McBusch Race 400. Busch, the official beer of Nascar, held a contest that enabled one fan to name its Nascar Cup Series race at Kansas Speedway May 2, with voting taking place on Twitter, and the checkered flag was waved over Buschy...
Tags: Beer, Spirits & Cannabis, Social Pro Daily


Product Centricity Is Coming To Your Organization

I talk to many Forrester customers every week who are transforming: digital, agile, DevOps, or some mix of the three. One common theme is an interest in product team organization. This has been a hot topic for some time, and interest still seems to be increasing. To explain what a product team is, I use […]
Tags: Age of the Customer


Global Sports Production Software Market 2021 Future Growth – Avid Technology, Media Links, NewTek, Bertelsmann SE and Co KGaA – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper

Global Sports Production Software Market 2021 Future Growth – Avid Technology, Media Links, NewTek, Bertelsmann SE and Co KGaA – KSU | The Sentinel Newspaper   KSU | The Sentinel Newspape


Sony’s New Recipe AI Aims to Find Cutting-Edge Flavor Combinations

Can deep learning give us any insight into what makes the perfect meal? Researchers at Sony and Korea University are the latest to put this question to the test with a new AI system that pairs ingredients based on molecular composition and millions of recipes. Their ingredient mapping tool is called "FlavorGraph," and it's trained...
Tags: Artificial Intelligence, Emerging Tech


2021 BMW M3 and M4 Competition xDrives Arrive Soon

BMW’s 2021 M3 and M4 Competition cars, both endowed with xDrive all-wheel-drive, will arrive in August. Four hundred and seventy-nine lb-ft of torque is on tap. As BMW explains, both cars have three driving modes, the first being 4WD or default. While rear-wheel biased, the focus is on traction and handling. 4WD Sport, the second […] The post 2021 BMW M3 and M4 Competition xDrives Arrive Soon appeared first on The Truth About Cars.
Tags: Car Collector's Corner, Design, Enthusiasm, Europe, Germany, Marketing, News Blog, Quality, Rare Rides, Technology, Tuners, BMW, BMW Competition, Consolidation, M cars, Platform Sharing


Coca-Cola Taps Restaurant Brands International Design Chief Rapha Abreu

Coca-Cola has hired Restaurant Brands International (RBI) vp, global head of design Rapha Abreu to join the soft drink multinational organization as its global vice president of design. Having recently completed the much-appreciated rebrand of Burger King, he will return to Coca-Cola, which he left two years ago. There he held the role of global...
Tags: Advertising, Coca Cola, Food & Beverage, Rapha Abreu, Restaurant Brands International RBI


10 Ways Non-Cannabis Brands Are Celebrating 4/20, a High Holiday Quickly Going Mainstream

A dairy-free yogurt brand called Harmless Harvest invites consumers to "pack the perfect 420 bowl," while Hotels.com will pick up weed-fueled room service tabs--up to $200--for people with the munchies. But it may be heritage sneaker maker Adidas that's come through with the most indelible promotion for the cannabis high holiday on April 20. Via...
Tags: Beer, Spirits & Cannabis


A look back at Kobe Bryant and Nike's best ad moments

NBA legend's estate terminated longtime deal with the sports giant, ending a storied advertising run


Global English Picture Books for Children Market 2021 SWOT Analysis – Bertelsmann, Macmillan Publishers, Hakuyosha Publishing, Pearson - Clark County Blog

Global English Picture Books for Children Market 2021 SWOT Analysis – Bertelsmann, Macmillan Publishers, Hakuyosha Publishing, Pearson   Clark County Blog


Heineken Taps Into Fun Moments People Have Experienced Even in Lockdown

As Europe struggles to reopen from a year of lockdowns amid the coronavirus pandemic, Heineken has released a global campaign to celebrate the fun and highlight inventive measures people have taken to be safe as they contemplate life outside their homes. The "We'll Meet Again" ad campaign from Publicis Italy was released on April 19,...
Tags: Europe, Advertising, Beer, Heineken, Food & Beverage, Publicis Italy, Lockdown, Coronavirus, Spirits & Cannabis


H&M Offers Young Men Free Suits in Campaign to Inspire Confidence in Job Hunt

In every job interview, it's important to dress to impress. But not every young man owns a suit, nor does he have the money to invest in one. This is an issue international clothing retailer H&M has highlighted in its latest ad campaign, which unveils its free 24-hour suit rental service to help young men...
Tags: Advertising, Retailing, Fashion & Apparel, B-to-C


Facebook’s Data Portability Tool Renamed Transfer Your Information

Facebook added new options to its data portability tool, enabling users to directly transfer their notes and posts to Blogger, Google Docs and WordPress, and the tool is being renamed Transfer Your Information. Facebook These new capabilities join the already existing options of transferring photos and videos to Backblaze, Dropbox, Google Photos and Koofr. Transfer...
Tags: Platforms, Social Pro Daily


Havas Media Hires North America CSO From Publicis’ Zenith

Continuing to invest in new leaders as it pursues growth in the region, Havas Media has hired Meghan Grant as chief strategy officer for North America. In the role, Grant will be based out of New York and report directly to Havas Media global CEO Peter Mears, who took on oversight of operations in North...
Tags: Leadership & Talent, Media Agencies


The real reason marketers are anti-privacy

Too many brands are betting the future of marketing is data, not ideas.


Choosing a new brand name ? Do an A.S.S. count.

ASSOCIATIONS + SLOGANS SCORE Let’s say you’ve got two metaphorical names under consideration for your new computer company, Apple and Strawberry. Both names meet your baseline brand positioning criteria: Simple, warm, human, approachable, organic, disruptive. Half your team champions Apple and the other half love the name Strawberry. It’s pointed out that the names couldn’t be more similar – they are both red fruits. So why not flip a coin and move on?  The Chief Obfuscation Officer calls f...
Tags: Uncategorized


Opinion: The future of work includes burnout—unless agencies invest in their people 

We need new ways of working that benefit the people that do great work—not the work itself.


Inside Roblox’s Vision for Its Metaverse

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Roblox's Christina Wootton reflects on the whirlwind of brand partnership conversations Roblox had during a public listing period. Below, in her own words, she talks about how she thinks through...
Tags: Columnist Network


Global Online Magazine Market 2021 Present Situation, Recent Developments and Statistical Forecast to 2027 By McGraw Hill, Random House, News Corporation, Bertelsmann, Macmillan, John Wiley and Sons – Clark County Blog - Clark County Blog

Global Online Magazine Market 2021 Present Situation, Recent Developments and Statistical Forecast to 2027 By McGraw Hill, Random House, News Corporation, Bertelsmann, Macmillan, John Wiley and Sons – Clark County Blog   Clark County Blog


How British Retailers’ War Over a Caterpillar Cake Became Marketing Gold

If you've ever attended a birthday or office party in Britain, here's a staple you are likely to have experienced--the long, thin caterpillar-shaped chocolate sponge cake quickly bought from the local supermarket. Marks & Spencer, the icon of British retail better known as M&S, claims intellectual property rights to the ubiquitous cake, which it has...
Tags: Advertising, Social Media, Britain, Food & Beverage, Retailing, Caterpillar Cake Became Marketing Gold


How to Set Up a Successful Hybrid Workforce

Corporate Zoomicide is the career-limiting demand on work-from-home employees when a company really just wants everyone to be back in the office. Over the next 18 months or so, managing the ergonomic and technological changes posed by a split on-premises/off-premises workforce will be difficult and stressful, but adapting your corporate culture to set your hybrid...
Tags: Advertising, Voice, Premium, Think About This



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