Marketing


 

What JPMorgan’s New Cryptocurrency Means for Banking and Blockchain

When J.P. Morgan announced it had created its own cryptocurrency last week, the bank left the industry speculating about what the move might mean for the blockchain-based payments and for the broader future of banking. JPM Coin, as it's called, isn't a traditional cryptocurrency--instead of being something to invest in--it's more of a tool for...
Tags: Advertising, Blockchain, J P Morgan


Instagram says it’ll launch a Stories donation sticker for fundraisers

Instagram is preparing to launch a donation feature within Stories that would allow users to raise cash for a range of nonprofit charities. The company confirmed it's aiming to launch the donation sticker later this year. The post Instagram says it’ll launch a Stories donation sticker for fundraisers appeared first on Digital Trends.
Tags: Mobile, News, Instagram, Charity, Trends, Social Media, Donations, Donate


Where should agents draw the authenticity line?

How much of your authentic self do you show? To clients? Colleagues? On social media? Regular Inman contributor and top-producing broker Nicole Solari talks through authenticity in real estate.
Tags: Opinion, Social Media, Radio, Agent, Authenticity, Authentic, Inman, Select, Nicole Solari


Overexposed: Social Media and the Outdoors

Is Social Media Spoiling the Best Outdoor Secrets? Scrolling through my instagram feed , it seems as though every other photo is taken at the top of a mountain or at a scenic overlook. I won’t deny it: a hiker myself, I have posted mountaintop photos on more than one occasion. One of the most photographed viewpoints on the Appalachian Trail, McAfee Knob sees upwards of 90,000 visitors every year. The McAfee Knob hashtag has been used more than 14,000 times on Instagram, and thousands of other ...
Tags: Facebook, Post, Instagram, Virginia, Hiking, Social Media, Sport, Cycling, Conservation, Issues, APPALACHIA, McAfee, Appalachian Trail, Jackson Hole WY, Appalachian Trail Conservancy, Go Outside


Turn Site Visitors into Sales with WordStream’s CRO Toolkit by @wordstream

Boost your website's conversions with the help of WordStream’s CRO Toolkit.The post Turn Site Visitors into Sales with WordStream’s CRO Toolkit by @wordstream appeared first on Search Engine Journal.
Tags: Tools, Seo, Adnouncement


Google Opens Up .Dev Domain Name Registry to Everyone by @MattGSouthern

For the first time, Google is letting anyone register a domain using its .dev extension.The post Google Opens Up .Dev Domain Name Registry to Everyone by @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Web Development, Seo


Snapchat: Here’s How to Stop Users From Finding You by Your Phone Number

Did you know that you can stop Snapchat users from finding your profile if they know your phone number? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap the...
Tags: Advertising, Social Pro Daily


Three Strikes Is Still an Out, But YouTube Is Clarifying Its Strike Zone

Three strikes still mean that you're out, but YouTube is trying to simplify its policies for each strike that creators receive and ensure that its enforcement is consistent. The Google-owned video site said in a blog post that it wanted to eliminate inconsistencies in its enforcement policies, such as first strikes against videos resulting in...
Tags: Google, Youtube, Advertising, Social Pro Daily


U.S. Digital Ad Spend Will Surpass Offline in 2019

Today, digital becomes king. eMarketer published today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent of the market. The research shows that digital ad spend will hit $129.34 billion in 2019, while traditional media buys will...
Tags: General, Advertising, Emarketer


The NFL Heated Up Facebook in January, While Instagrammers Talked Golden Globe Awards

The National Football League was a red-hot Hot Topic on Facebook in January, while Instagrammers focused a bit more on the Golden Globe Awards, according to Facebook IQ. The social network's research arm found that Facebook users chatted about Patrick Mahomes, the New Orleans Saints, Tom Brady and the National Basketball Association's Golden State Warriors...
Tags: Facebook, Advertising, New Orleans Saints, Tom Brady, National Football League, National Basketball Association, Patrick Mahomes, Social Pro Daily, NFL Heated Up Facebook, Instagrammers Talked Golden Globe


Any Brands Not Marketing in the Esports World Is Already Behind the Curve

The conference circuit is rife with people preaching about disruption and missed opportunities. Did you hear how Apple redefined the music industry? How about how Uber rearranged the business of personal transportation? I bet you have. Well, what about that time when the marketing world sat on the sidelines and missed the video game revolution?...
Tags: Advertising, Voice


Meet DrainerBot, the Ad-Fraud Operation That Could Be Stealing Your Mobile Data

Oracle has lifted the lid on a major ad-fraud operation that can secretly consume up to 10 gigabytes of data from unwitting mobile users each month, potentially costing them hundreds of dollars per year. Dubbed "DrainerBot", the menace is distributed via software embedded in millions of consumer apps that (once downloaded) can surreptitiously download hidden...
Tags: Advertising, Programmatic


91st Academy Awards: Black Panther Has Been the Most-Tweeted Best Picture Nominee

The 91st Academy Awards won't be given out until Sunday night, but if social media popularity determined the winners, Black Panther would be a shoo-in for Best Picture. Twitter shared data on nominees that have been mentioned in the most tweets since nominations were announced Jan. 23. Best Picture: Black Panther A Star Is Born...
Tags: Advertising, Black Panther, Social Pro Daily


So verbessern Sie mit Kurzumfragen die Lead-Generierung

Was sind Kurzumfragen? Marketingqualifizierte Leads zu generieren ist eine der höchsten Prioritäten für innovative Marketingexperten. Allerdings geben über 50 % der Marketer zu, dass sie sich mit der schwer tun. Kommt Ihnen das bekannt vor? Dann wissen Sie wahrscheinlich auch, was der Schlüssel dazu ist, gut qualifizierte Leads zu generieren und diese schneller durch den Trichter zu führen: Sie müssen die Leads besser kennenlernen und diese Daten nutzen, um cleverere Marketingkampagnen voranz...
Tags: Marketing, Mit, Namen, Kunden, Weise, Quelle, Sie, Herzen, Beispiel, Leser, Dann, Menge, Ihnen, Customer Journey, Haben Sie, Umfragen


E-book Market Segmentation and Regional Outlook 2019-2025 - Eagle Chronicle

E-book Market Segmentation and Regional Outlook 2019-2025   Eagle Chronicle Global E-book Market Research Report 2019 Presents Intellect by Leading Players, Type, Applications, Distribution Channel, Consumption, Revenue (Mn/Bn ...
Tags: Seo, Eagle Chronicle


How lucrative is local search?

A new report finds that while junior SEOs spend the most time on day-to-day SEO, senior staff need to keep their skills sharp so their agencies and businesses run successfully. Please visit Search Engine Land for the full article. [Author: Jamie Pitman]
Tags: Seo, Jamie Pitman


To Keep Your Brand Relevant, Follow These 3 Essential Rules

Look at any of the best brands in the marketplace, old or new, and you can immediately tell what makes them different from others in the category. It's also clear why this difference matters to consumers. These brands solve problems, or make life better in some meaningful way. (In many cases, consumers are aware they...
Tags: Advertising, Evergreen


If a Brand Is Not Authentic in Its Attempts to Reach Black Audiences, Then It’s Not Trying Hard Enough

Consumerism is the machine that powers our society, and black dollars provide much of the fuel. According to a 2018 Nielsen study, African Americans spend $1.2 trillion annually. The collective spending power of this demographic is great, yet marketers have been challenged in authentically reaching this audience. Recent marketing failures illustrate the gravity of this...
Tags: Advertising, Nielsen, Voice


Serena Williams Joins the Board of Directors of Poshmark, an Online Shopping Marketplace

Serena Williams, tennis champion and fashion enthusiast, is now adding one more achievement to her already packed resume, which also includes a fashion line dubbed "Serena." Today, Williams joins Poshmark's board of directors, her second time on a board, after already joining Survey Monkey's in 2017. Poshmark, an eight-year-old social commerce marketplace, where users can...
Tags: General, Advertising, Williams, Serena Williams, Poshmark


NBCUniversal Entertainment Places Media Planning and Buying Business in Review

The Entertainment division of NBCUniversal recently issued an RFP for its media business, according to several parties familiar with the matter. The same individuals said Essence, the GroupM agency currently serving as incumbent on the account, will defend against several other unnamed holding group competitors. WPP's Maxus had been NBC's media agency of record since...
Tags: Nbc, Advertising, Accounts, Nbcuniversal, RFP, WPP, Groupm, Maxus


How To Build A VoC Program In Healthcare

There is a customer experience (CX) imperative taking over in healthcare. To drive success, healthcare organizations (HCOs) must be able to understand how good — or bad — experiences are and where to focus improvement efforts. Watch the video below to understand the role voice of the customer (VoC) programs play to effectively drive CX improvements. […]
Tags: Marketing


Instagram is preparing a Stories donation sticker for fundraisers

Instagram is preparing to launch a donation feature within Stories that would allow users to raise cash for a range of nonprofit charities. The company confirmed it's aiming to launch the donation sticker later this year. The post Instagram is preparing a Stories donation sticker for fundraisers appeared first on Digital Trends.
Tags: Mobile, News, Instagram, Charity, Trends, Social Media, Donations, Donate


The Different Types of CMM Machines

Manufacturing has always been a business of margins — overhead is high, the upfront costs are significant, and the success of a business often depends on finding efficiencies throughout the production line. While manufacturing had declined in North America for decades following globalization, one tool that has played an important role in its twenty-first century resurgence is the coordinate measuring machine, or CMMs. CMM machines are perfect tools for helping to automate aspects of quality cont...
Tags: Marketing, North America, CMM Machines, Bridge CMM, Gantry CMM Gantry CMM


Instagram to make giving easier with a Stories donation sticker for fundraisers

Instagram is preparing to launch a donation feature within Stories that would allow users to raise cash for a range of nonprofit charities. The company confirmed it's aiming to launch the donation sticker later this year. The post Instagram to make giving easier with a Stories donation sticker for fundraisers appeared first on Digital Trends.
Tags: Mobile, News, Instagram, Charity, Trends, Social Media, Donations, Donate


A Call to Healthcare Professionals: Contrary to What You’ve Been Taught, Use Social Media!

Most of the doctors I know aren’t really into social media (or so they claim). I have a few that really are into it but they do it only with family and friends and not with the general population. While I understand the need for privacy and not sharing  *everything* socially, there’s a way for […]
Tags: Seo


Laws Aimed at Silencing Political Boycotts of Israel Are Categorically Different Than Public Accommodations Laws

Amanda Shanor Last week, both Andrew Koppleman on this blog and Eugene Kontorovich in the Wall Street Journal published pieces arguing that laws aimed at silencing political boycotts of Israel are the same, for First Amendment purposes, as public accommodations laws.   More sharply, both suggest that the ACLU is hypocritical (and, in Kontorovich’s view, motivated by identity politics).   They fault the ACLU for defending antidiscrimination laws, such as the one at stake in Masterpiece Cakes...
Tags: Supreme Court, Israel, United States, South Africa, Aclu, West Bank, Arizona, Evans, University of Pennsylvania, Naacp, Wall Street Journal, Branding, Guest Blogger, Bds, Wharton School, O'Brien


Hearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEO

Omnicom Media Group's data-driven media agency Hearts & Science has promoted Erin Matts to U.S. CEO, effective immediately. She replaces founder and former chief Scott Hagedorn, who was promoted last week to CEO of the larger Omnicom Media Group in North America. He succeeded Page Thompson, who retired after four decades with the holding company....
Tags: Advertising, North America, Omnicom Media Group, Scott Hagedorn, Hearts Science, Erin Matts, Leadership & Talent, Page Thompson


Burberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runway

Burberry is the latest fashion house under fire for a controversial design the brand sent down the runway: a hoodie with what looked identical to a noose hanging around the neck in place of strings. The brand stated the rope was meant to channel a marine theme used throughout the show, but people voiced objections...
Tags: General, Advertising


7 Reminders for Pastors and Ministry Leaders who use Social Media

Can I be honest? I’m not always the biggest fan of social media. I know you have a hard time believing this if you follow me on Facebook (either my profile or one of my pages – I have several), Twitter (and I have a couple of those), LinkedIn, Instagram, or Pinterest. How could I not love social media? What I don’t like are some of the negative impacts of social media. It seems people lose their filter when they are online. They must feel a certain anonymity – even it seems if their real name is...
Tags: Facebook, Leadership, Religion, Social Media, Christ, Ministry Leaders, Beach Community Church


National Geographic Just Became the First Brand to Top 100 Million Instagram Followers

National Geographic ventured into uncharted territory last week, this time on Instagram, where it became the first brand to top 100 million followers. But the publisher's success is more than organic. Its revenue from social advertising was up 80 percent in 2018 compared with the previous year. Topping 100 million is a nice vanity number....
Tags: Instagram, Advertising, National Geographic, Publishers & Platforms



Filters
show more filters
December - 2018
MoTuWeThFrSaSu
     12
3456789
10111213141516
17181920212223
24252627282930
31      
January - 2019
MoTuWeThFrSaSu
 123456
78910111213
14151617181920
21222324252627
28293031   
February - 2019
MoTuWeThFrSaSu
    123
45678910
11121314151617
18192021222324
25262728