Marketing


 

The New York Times' 'Truth' campaign continues winning streak at D&AD

The New York Times’ “The Truth is Worth it” campaign continues its awards season winning streak, earning two Black Pencils at the D&AD Awards in London. The Black Pencils are the highest accolade of the U.K.-based show and follow the Times' honors at the ADC Club awards earlier this month The effort depicts the diligence and persistence that the Times' journalists put into their reporting through an artful layering of image, text, and sound. Black Pencils were in the TV Commercial Camp...


The NHL Is Bringing Stanley Cup Live Back to Facebook Watch for the Finals

The St. Louis Blues and Boston Bruins will face off in the Stanley Cup Finals starting Monday night, and the National Hockey League is bringing its Stanley Cup Live show back to Facebook Watch, as well as simulcasting it on Twitter. The 10-minute show will livestream 90 minutes before each game in the Stanley Cup...
Tags: Social Pro Daily


Watch the newest commercials on TV from Michelob, Postmates, Dollar Shave Club and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 22. A certain iconic domestic diva helps Postmates hype itself as an alternative to cooking (Ad Age Creativity Editor Ann-Christine Diaz previewed the spot on Tuesday: “Martha Stewart has a solution for your dinnertime screw-ups in Postmates’ first national campaign”). Dollar Shave Club celebrates t...


Logic Then and Now

This week I attended the Association of Symbolic Logic North American Annual Meeting in New York City, giving a talk on P v NP. First I must share the announcement that ASL member Tuna Antinel of Lyon 1 University has been arrested in Turkey for his political beliefs. This website (English version) has details and how to show your support. I last attended the ASL annual meeting at Notre Dame in 1993 as a young assistant professor. Back then I talked about then recent work using a special kind of...


Thursday's A prep boys track results | Sports - Hastings Tribune

Thursday's A prep boys track results | Sports   Hastings Tribune CHARLESTON, Ill. (AP) — Here are Thursday's results in the class A boys state track and field meet at O'Brien Stadium, Eastern Illinois University, Charleston, ...


The NHL Is Bringing Stanley Cup Live Back to Facebook Live for the Final

The St. Louis Blues and Boston Bruins will face off in the Stanley Cup Final starting Monday night, and the National Hockey League is bringing its Stanley Cup Live show back to Facebook Live, as well as simulcasting it on Twitter. The 10-minute show will livestream 90 minutes before each game in the Stanley Cup...
Tags: Social Pro Daily


Is Brochure Marketing a Waste of Paper?

You’re walking down the street and a Green Peace volunteer hands you a flyer. You glance at its colorful graphs spelling out the planet’s doom. Then you toss it in the recycle bin. “What a waste of paper.” You think. But is it really a waste of paper? Sure, plenty of people did exactly what you did. But how many donated to the cause? How many became volunteers that day? Analog marketing and online marketing follow similar rules. It’s just that one deals in electrons and the other in recycled tre...
Tags: Marketing, Analog Marketing, Brochure Marketing, Trust


Mr Bullet iPhone iPad – Sanguinaire Jeu de Tir pour Espions (gratuit)

Source : Mr Bullet iPhone iPad – Sanguinaire Jeu de Tir pour Espions (gratuit) MaxiApple.com Si tirer sur tout ce qui bouge et regarder le sang gicler dans tous les sens ne vous effraie pas, alors le The post Mr Bullet iPhone iPad – Sanguinaire Jeu de Tir pour Espions (gratuit) appeared first on MaxiApple.com.
Tags: Jeux Video, AppStore, iPad, iPhone, iPod Touch


How Will Slovakia Vote in the European Elections? - Fair Observer

How Will Slovakia Vote in the European Elections?   Fair Observer Is there any hope that the European elections will bring positive change for Slovakia? The answer is yes.


Google Search Console Won't Be Impacted By The Latest Indexing Bug

So now that the indexing bug from yesterday is fully resolved, I had to ask if we should expect any ripple effect in Google Search Console or other areas. Gary Illyes from Google said he does not expect data loss in Google Search Console as a result of this issue.
Tags: Google, Seo, Google Search Engine Optimization, Google Search Console, Gary Illyes


Watch the newest commercials on TV from Mastercard, FabFitFun, Showtime and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 21. Savannah Chrisley of USA Network’s “Chrisley Knows Best” and “Growing Up Chrisley” hypes a FabFitFun summer-edition subscription box filled with beauty products. An aspiring singer named Kris gets a Mastercard “Priceless Surprise”: Blake Shelton invites her to take the stage of “The Voice.” And Sh...
Tags: Advertising, Showtime, Kevin Bacon, Mastercard, Blake Shelton, Kris, Chrisley Knows Best, Mastercard FabFitFun Showtime, Savannah Chrisley of USA Network


4 Industry Trends That Are Guaranteed to Shake Up the Pharma Industry

Cannes Lions Health was created to celebrate life-changing creativity. The expectation is clear, and the bar is decidedly higher than most other award shows. And in the pharma category, we're faced with so many hurdles to create world-class creative. It isn't easy. Our clients are more conservative. The system is heavily regulated, built to take...
Tags: Cannes Lions, Voice


The Europe issue claims another British scalp - POLITICO.eu

The Europe issue claims another British scalp   POLITICO.eu Theresa May won't be the last casualty of the Tory civil war.


Cullen Frost Bankers Stake in Whirlpool Com (WHR) Has Decreased as Market Value Rose; Honeywell Intl (HON) Position Has Increased by Arvest Trust Company - The NBO News

Cullen Frost Bankers Stake in Whirlpool Com (WHR) Has Decreased as Market Value Rose; Honeywell Intl (HON) Position Has Increased by Arvest Trust Company   The NBO News Cullen Frost Bankers Inc decreased its stake in Whirlpool Corp Com (WHR) by 89.95% based on its latest 2018Q4 regulatory filing with the SEC. Cullen Frost ...


Droga5's implied price tag? $475M

When Accenture Interactive announced its deal to buy creative powerhouse Droga5 last month, the price tag remained a question mark. We now have a likely answer: about $475 million. That valuation can be inferred from the May 23 filing for an initial public offering by Endeavor Group Holdings, whose talent agency, William Morris Endeavor, bought a 49 percent stake in Droga5 in 2013. The IPO filing revealed: “On March 29, 2019, our subsidiary, WME Dragon Holdings, LLC, entered into a definit...


You Suck at SEO So, Outsource It!

You’re staring bleary-eyed at the screen. This is only your tenth topic and you’re just ready to smash your head through your monitor. I get it. The SEO numbers game is so damn mind-numbing sometimes. And if you just aren’t seeing results or it’s taking more time than it’s worth, then you’re probably ready to just quit. Don’t quit just yet. You can get other people to do your work for you. And it’s usually cheaper than you think, especially considering the time you save. Here’s how to tell wheth...
Tags: Marketing, Google, Managed SEO, Price, SEO


Are Small Business Websites Obsolete?

As more and more information appears in search results—from snippets that answer searchers’ questions to maps and how-to videos—it may seem as if the humble business website is just an afterthought. When prospective customers can get directions to your store from opening a map, click to call your business directly from search results, or see your latest promotion on social media, you might be wondering, “What do I need a website for?” While there are many other ways for prospects and customers t...
Tags: Internet, E-commerce & Social Media, Marketing, Sales & Marketing, Business Website, Local Search Association


Facebook gathers your data and offers it to cellular companies for free: report

Facebook surveils users through its services and then offers their data to mobile carriers and smartphone makers for free, according to a report by The Intercept. The report, which is based on a review of a confidential Facebook document, claims that the social media giant patronises some 100 such... ...
Tags: News, Data collection, Data Protection, Facebook, Personal data, Privacy, Regulation, Social Media


Google Shows Green Map Pins For Local Pack Ads

The folks in the Local Search Forums spotted Google showing green map pins in the local pack map for Google local pack ads. Can you see them?
Tags: Google, Seo, Google Maps, Local Search Forums, Google Shows Green Map Pins


Government Requests for Facebook User Data Rose 7% in the Second Half of 2018

Facebook received 110,634 government requests for user data in the second half of 2018, up 7% from 103,815 in the first half of 2018, according to its latest Transparency Report, which was released Thursday. The social network said the uptick in the second half of last year was normal compared with previous reporting periods. The...
Tags: Social Pro Daily


How to Advertise on Social Media—A Marketer’s Quick-Start Guide

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Today, there’s another place your company can go to reach the masses. A place where buyers congregate daily—sometimes for hours on end. A place where you can targ...
Tags: Social Media Marketing, B2b, Consumer


Make addressing emerging market challenges a priority for your tech-driven innovation efforts

If your firm strives to be Customer Obsessed then a key focus should be on addressing emerging customer needs and challenges. Sadly, where and how they can live is rising fast as a global concern. As noted in my new Forrester report on the importance and impact of Moonshot innovations, I mentioned that part of […]
Tags: Age Of The Customer


Publishing in Germany Market Analysis Of Key Players Axel Springer SE, Bertelsmann AG, RELX Group plc, Verlagsgruppe Georg von Holtzbrinck GmbH - Market Mirror

Publishing in Germany Market Analysis Of Key Players Axel Springer SE, Bertelsmann AG, RELX Group plc, Verlagsgruppe Georg von Holtzbrinck GmbH   Market Mirror Publishing in Germany Market Analysis Of Key Players Axel Springer SE, Bertelsmann AG, RELX Group plc, Verlagsgruppe Georg von Holtzbrinck GmbH.


The 40th Annual Telly Awards Announce Winner and CBS Interactive as first ever Company of the Year

ad awards etc adnews Read more about The 40th Annual Telly Awards Announce Winner and CBS Interactive as first ever Company of the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]


Silver Anvil Host Chef Jeff’s Recipe for Success in Life

Jeff Henderson, a well-known TV chef, is in the middle of a non-culinary activity. “I was just trimming a tree, waiting on your call,” says Henderson, better known as Chef Jeff to his Food Network followers. “I have a gardener, but I like doing that type of work, too. It’s very mental for me. It’s stimulating. I get creative — I get to think things out gardening.” On June 6, Henderson, a best-selling author and inspirational speaker, will host PRSA’s Silver Anvil Evening at the Edison Ballr...
Tags: Thought Leadership


Instagram's IGTV finally gets horizontal video, and advertisers see new potential there

When Instagram’s long-form video platform IGTV came out about a year ago, its major differentiator from the competition was its vertical video format. But now, with tough competition in the streaming world, it's moving on from that vertical-only strategy. In a blog post on Thursday, Instagram announced it’s adding the ability to upload horizontal videos. Advertisers believe it’s a step toward monetizing the channel, which has remained ad-free since it launched last June. In April, advertising...


Should Brands Use Captions and Subtitles in Video Content for Stories?

Instagram said users view 60% of videos in Stories with the sound on ... which means they view 40% with the sound off. The problem? "Advertisers are on the hook to pay after three seconds," Jeff Semones, MediaCom head of social media, told Adweek. "Most often, those three seconds will occur with the sound off....
Tags: Instagram, Advertising, Adweek, Mediacom, Publishers & Platforms, Jeff Semones


Facebook Employees Are No Longer Receiving Commissions on Sales of Political and Issue Ads

Facebook will no longer pay out commissions when employees sell political ads on its platform. Global elections public policy director Katie Harbath told Emily Glazer and Jeff Horwitz of The Wall Street Journal that the social network's sales employees are no longer compensated based on goals related to the purchase of political and issue ads,...
Tags: Facebook, Advertising, Wall Street Journal, Facebook Employees, Jeff Horwitz, Katie Harbath, Emily Glazer, Social Pro Daily


Here Are This Year’s Winners of the Black Pencil, One of Advertising’s Most Coveted Awards

LONDON--Wieden + Kennedy Portland and Droga5 continue to dominate the 2019 awards circuit, today sharing top honors at the D&AD Awards alongside four other marketers. The U.S. agencies each won a Black Pencil, D&AD's highest award--generally considered one of the most difficult advertising accolades to win. Droga5's The Truth Is Worth It campaign for The...
Tags: Awards & Recognition


McDelivery announced in Italy with this simple graphic idea

Food Leo Burnett, Italy, has come up with this incredibly simple idea announcing McDonald's delivery. Yes, that's someone navigating the golden arches on a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]



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