Marketing


Posts filtered by tags: 40 Years Bold[x]


 

Love USA Today or Hate it, the ‘McPaper’ Prefigured Internet Content

It was only a tiny story in Adweek's June 29, 1981 issue--"Gannett Releases Prototypes of National Daily"--but it flagged what would become one of the decade's biggest media stories. Al Neuharth, the gadfly Gannett mogul known for banging out copy on a manual typewriter while sitting in his treehouse--would be launching a newspaper called USA...
Tags: Advertising, Magazine, Usa Today, Gannett, Adweek, Al Neuharth, 40 Years Bold


Can an Ad Save a Doomed Plane?

Thirty-eight years ago, a major airline manufacturer was in serious trouble and hoped a bit of advertising would bail it out. Adweek's July 14, 1980, issue carried the news of a new campaign aimed at salvaging the reputation of the DC-10 jet--and with it, the fortunes of maker McDonnell Douglas. A little over a year...
Tags: Advertising, Magazine, Adweek, McDonnell Douglas, 40 Years Bold


How Infomercials Almost Ruined Cher’s Career

The early 1990s were tough years for Cher. Battling chronic fatigue syndrome and unsure of her next career move, she signed up for some easy dough by appearing in that most maligned of TV contrivances, the infomercial. In a three-part series for Lori Davis hair-care products, the statuesque chanteuse perched on a sofa and marveled...
Tags: Advertising, Magazine, Cher, 40 Years Bold, Lori Davis



Filters
December - 2018
MoTuWeThFrSaSu
     12
3456789
10111213141516
17181920212223
24252627282930
31      
January - 2019
MoTuWeThFrSaSu
 123456
78910111213
14151617181920
21222324252627
28293031   
February - 2019
MoTuWeThFrSaSu
    123
45678910
11121314151617
18192021222324
25262728