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Culver’s Makes a Fan Favorite a Permanent Menu Fixture With Soaring ’80s Ballad

Wisconsin fast-casual restaurant chain Culver's is commemorating turning Pretzel Bites into an all-year treat with an '80s-style power ballad and music video, "Dunked in Love." The titular "Dunked in Love" points to the snack's seemingly obligatory pairing with a dish of Wisconsin cheddar cheese sauce. The spot is a silly celebration of the limited-time "snackworthy...
Tags: AdFreak, Food & Beverage


Using Amazon Alexa, a Man Interrupts Pompeii in Epic Ad by Droga5

LONDON--If you have an Amazon Alexa (or another voice-activated device), then you'll know just how quickly it becomes part of your daily life. Need to set a cooking timer? Ask Alexa. Want to know the weather forecast? Ask Alexa. Need to know what year Mount Versuvius erupted, destroying everything in its wake? Ask Alexa. Droga5...
Tags: AdFreak, Amazon, Creative, Technology


Nike Debuts a Teen-Focused Comic Series to Celebrate Its New Air Jordans

Nike swooshes in with a high-quality comic celebrating sneaker culture, new school woes and Black and Brown teenage life. From last month's salute to mothers with its new activewear line, Nike looks now to their daughters with MariSole, an exclusive online webcomic that lives on the brand's SNKRS app. The planned multi-issue series is penned...
Tags: AdFreak, Diversity, Equity and Inclusion, Fashion & Apparel


Reese’s Partners With HipDot for First-Ever Makeup Collaboration

Candy might not be the first thing you think of when you're looking for makeup, but cosmetics brand HipDot would like to change that. On Thursday, HipDot released its newest limited edition makeup line, inspired by renowned chocolatier Reese's candies. The HipDot x Reese's Collection is the candy brand's first makeup collaboration in its 93-year...
Tags: Advertising, Food & Beverage, Reese, Packaging Design, AdFreak, Fashion & Apparel


This Terrifying Animation is Running in the UK to Promote Mortgage Lender

With the aim of taking uncertainty out of interest-rate transactions, mortgage lender and home-buying company Habito has released a distinctive animated campaign that certainly isn't for children. The 30-second spot from Uncommon Creative Studio, is the seventh installment in its "Hell or Habito" campaign, and this one, dubbed "Don't Get Stung," is potentially the most...
Tags: UK, Advertising, Creative, Don, AdFreak, Habito, B-to-C


Josh Groban Bush Turns Beautiful Bean Footage Into a Soaring Ballad in “Bean Song”

It's not often that a musical ad runs the gamut of nostalgia, satire, sincere appreciation, and a bonus cameo from Josh Groban's otherwise camera-shy dad, but such is the case with "Bean Song." The new jingle (a triumphant piano ballad, really) comes courtesy of Bush's Best, the family-owned company famous for its baked beans. "Bean...
Tags: Advertising, Food & Beverage, Bush, Josh Groban, AdFreak, Josh Groban Bush


Josh Groban Turns Beautiful Bean Footage Into a Soaring Ballad in ‘Bean Song’

It's not often that a musical ad runs the gamut of nostalgia, satire, sincere appreciation, and a bonus cameo from Josh Groban's otherwise camera-shy dad, but such is the case with "Bean Song." The new jingle (a triumphant piano ballad, really) comes courtesy of Bush's Best, the family-owned company famous for its baked beans. "Bean...
Tags: Advertising, Food & Beverage, Bush, Josh Groban, AdFreak


Airbnb Blends Sweet Memories and a Classic Soundtrack to Lure Back Travelers

During the first months of the pandemic, countless people were forced to cancel or reschedule their travel plans, leaving transportation companies and travelers reexamining the role of vacations in our lives. As vaccination rates increase across the U.S., however, 2021 is shaping up to be another unprecedented year for travel, with people now looking to...
Tags: Advertising, AdFreak, Life After Lockdown, Travel & Transportation


These Clever Finnish Billboards Are Written in Gibberish for One Important Reason

Education is crucial for helping a person reach their full potential, but for socioeconomic reasons not everyone has the chance to learn to read, leaving those who miss out at a lifelong disadvantage. If you're reading this article, then you are one of the lucky ones. But have you ever wondered what it feels like...
Tags: Advertising, International, Psas, AdFreak, AdWeek Instagram


In Australia, Converse Had an Artist Create Indigenous Art With a Sustainable Twist

The sneaker brand Converse has commissioned an indigenous artist in Australia to create a gigantic mural with a surprising twist. The Melbourne mural plays homage to indigenous urban identity and was painted with a special type of pollution-absorbing paint that "cleans the air," according to the agency behind the project, Amplify. The artwork, titled "City...
Tags: Australia, Advertising, Sustainability, Melbourne, AdFreak, Fashion & Apparel


Avon Makes TikTok Debut as Part of ‘Digital Transformation’

LONDON--The beauty brand Avon has made its debut on TikTok through a new #LiftLockPop campaign that will "help Avon reach a new audience" and boost sales from social channels as part of a "digital transformation journey," according to VaynerMedia. The campaign promotes its Unlimited Instant Lift Mascara. It has enlisted TikTok creators to promote the...
Tags: London, Advertising, Social Media, Avon, AdFreak, CPG & Grocery


LG’s Stunning, Ethereal New Ad for OLED Screens Aims to ‘Light Up Your World’

LONDON--LG Electronics has launched a bright, surreal new global brand campaign that spotlights the brand's high-tech capabilities. At the heart of the campaign, created by The&Partnership London and titled "Light Up Your World," is a 90-second film that follows a woman as her mundane surroundings are transformed by spectacular neon lights. She encounters a futuristic...
Tags: Technology, London, General, Advertising, Lg, LG Electronics, AdFreak


Litter-Robot and Todrick Hall Team Up for New Music Video “We Don’t Scoop”

When Litter-Robot designer, founder, and CEO Brad Baxter inherited two cats in 1999, he began formulating a device that would ultimately eliminate the often tedious task of scooping litter. After months of testing various prototypes, the design for Litter-Robot was finalized. The convenient contraption quickly became the highest-rated self-cleaning litter box on the market. It...
Tags: Advertising, Creative, AdFreak, Todrick Hall, Brad Baxter


Samsung Aims Newest Ads at Gen Z, ‘One of the Most Creative Generations in Human History’

Samsung's latest effort to promote the Galaxy's smartphone versatility taps into creators and communities from around the world. The global campaign from Wieden+Kennedy Amsterdam employs the tagline "Awesome is for everyone" to highlight what people can produce armed with smartphones. The official launch film is a 30-second spot, showing smartphone users collaborating to build a...
Tags: Advertising, Samsung, Mobile Marketing, AdFreak, Wieden Kennedy Amsterdam


Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator

Costly, splashy campaigns can pique the public's interests well enough, but nothing builds market-wide enthusiasm quite like the organic, emphatic endorsement of an everyday fan - especially when it comes in the form of a viral TikTok pulling more than 18 millions views and counting. Just ask skincare beauty company Eos. The brand's Shea Better...
Tags: Advertising, Social Media, Branding, Viral Marketing, Packaging Design, AdFreak, Cooch


The Bouqs Captures the Fake-Like Look Moms Give to Unwanted Mother’s Day Gifts

Moms around the world are so used to getting lame presents for Mother's Day that they've developed a universal shared and unspoken language to hide their true feelings. It's called the "Pretend Like Face," according to a new ad for The Bouqs. You know the look. "The too-wide smile, the concern barely masquerading as joy,...
Tags: Ecommerce, Advertising, AdFreak


McDonald’s Champions Its Breakfast As the Best Meal of the Day in This Relatable Ad

LONDON--Most people in the U.K. have cereal or toast for breakfast, unless they're frying up a full English breakfast, crushing some avocado or whipping up something fancy on the weekend. But McDonald's, in its latest spot by Leo Burnett, reckons its breakfast is the champion of all morning meals. The cinematic 60-second digital and social...
Tags: London, Advertising, Food & Beverage, McDonald, Leo Burnett, AdFreak, Ad of the Day


McDonald’s Gloriously Champions Its Breakfast as the Best Meal of the Day in This Relatable Ad

LONDON--Most people in the U.K. have cereal or toast for breakfast, unless they're frying up a full English, crushing some avocado, or whipping up something fancy on the weekend. But McDonald's, in its latest spot by Leo Burnett, reckons its breakfast is the champion of all morning meals. The cinematic 60-second digital and social ad,...
Tags: London, Advertising, Food & Beverage, McDonald, Leo Burnett, AdFreak, Ad of the Day


Volvo’s Ad About the ‘Ultimate Safety Test’ Has a Dramatic Twist and a Vital Message

LONDON--When you think of Volvo, you probably think of it as a family car, thanks to all the ad dollars it has poured into messaging around safety. In its latest global ad, from agency Grey, the car brand goes on the hunt for "the ultimate safety test." The TV, online and digital spot, which has...
Tags: London, Climate Change, Advertising, Automotive, Volvo, AdFreak


Barilla and Alkemy Tell the Legend of Pasta Carbonara With a Breathtaking Short Film

Barilla is no stranger to going all-in on a promotion, but the pasta company's most recent #Carbonara campaign sets a new high bar. Ahead of Carbonara Day--an annual event that spotlights the beloved pasta dish combining cheese, cured pork, eggs and black pepper--the multinational pasta purveyors unveiled "The Origins of Carbonara," a ten-minute, highly produced...
Tags: Advertising, Creative, Food & Beverage, Barilla, AdFreak, Origins of Carbonara


Google Ad Encourages All to Get Vaccinated So We Can Get Back to What We Love

It's been an exceedingly rough year. Though we've done our best to ease the sting of a lengthy lockdown with Zoom dates, virtual movie nights and more than a few digital happy hours, nothing quite beats the feel of an in-person night on the town with friends. There is, thankfully, a light at the end...
Tags: Google, Advertising, Creative, AdFreak, Life in Quarantine, Life After Lockdown


Top Women Athletes Send Inspiration to Their Younger Selves for AT&T’s Equity Initiative

Last December, AT&T's associate vp for sponsorship and experiential marketing Shiz Shuzuki said, "I'm a firm believer that if you can see her, you can be her." Shuzuki's sentiment underscores "She's Connected," the telecom company's collaborative initiative toward gender equality through intentional sponsorships and promotions. The effort now includes a docuseries-style campaign centering four trailblazing...
Tags: Advertising, Diversity, AdFreak, Women In Sports, Sports Marketing, Equity and Inclusion, Women Trailblazers, Shiz Shuzuki, Shuzuki


Petco Imagines Pets as People in Its First Campaign as a Wellness Brand

While pet parents may not have the luxury of direct communication with their furry companions, that doesn't mean that they aren't attuned to their needs. Who else will catalogue every nuance of a dog's whimper, which can mean anything from "I'm hungry" to "I'm not liking this weather?" The astuteness of pet owners can be...
Tags: Advertising, AdFreak, Rebrands, Petco Imagines Pets


Diesel’s Toothy New Ad: Eye-Catching Or Nightmare-Inducing? You Decide

After a year of ever-present face coverings, it sure will be nice to see people smile again. Or, in the case of Diesel's new ad campaign, maybe it would've been better to keep those masks firmly in place? The campaign, dubbed "Fake Smiles," hypes the fashion brand's throwback collection of 1980s-inspired clothes by putting its...
Tags: Advertising, AdFreak, Fashion & Apparel


7-Eleven and 311 Swapping Social Accounts Is the Only April Fools’ Stunt Worth Your Time

This year and last, there have been plenty of naysayers warning against brands wading into April Fools' Day prank territory, which is understandable given the rather intense anxiety the world's been under. But a good joke is still a good joke, regardless of the world's smoldering trash fires, and a few brands still know how...
Tags: General, Advertising, Retailing, AdFreak


Ad Tells the Story of Real Refugee Children Through Their Most Cherished Possessions

The war in Syria has killed hundreds of thousands of people and displaced millions, but sheltered safely away in the comfort of our homes, it can sometimes be difficult to comprehend the scale of the conflict. To mark a decade since the civil war began, nonprofit Save the Children Worldwide created an ad campaign that...
Tags: Advertising, Syria, Psas, AdFreak, Save the Children Worldwide


To Combat Loneliness, Cadbury Replaces Dairy Milk Branding With Stories From the Elderly

LONDON--Cadbury Dairy Milk, one of the most popular chocolate bars in the U.K., is replacing its branding with stories from the elderly in a bid to raise awareness of isolation and loneliness among the group. This week, the Mondelez International-owned brand is releasing 10 million limited-edition chocolate bars in partnership with the charity Age U.K....
Tags: London, Advertising, Mondelez International, Food & Beverage, Cadbury Dairy Milk, AdFreak


Comedians Hilariously Block Out Bad News in Relatable Australian Ad

It's been a year of bad news. And sometimes that constant stream of negativity really can feel like too much, which is why Melbourne International Comedy Festival wants people to have a well-earned laugh. Australian agency Gen C has enlisted a raft of comedians--Ben Russell, Lucy Fox, Frank Woodley, Andy Saunders, Claire Hooper, Dave Hughes...
Tags: Advertising, International, Melbourne, AdFreak, Adapting to Crisis


Lynx is Paying Customers to Be Instagram Influencers

LONDON--Being an influencer looks so easy. You basically just take pictures of yourself all day and get paid for it, right? If you've ever fancied giving a social media career a go, then Lynx has the perfect opportunity for you--it's paying customers to be "Lynx-fluencers." The Unilever-owned men's care brand, with help from Lola MullenLowe,...
Tags: London, Advertising, Social Media, Unilever, Lynx, AdFreak, CPG & Grocery


French Optician Asks Customers to Read the Small Print of Rival Deals in Eye Test Stunt

Sometimes, when you look at the small print, a deal can turn out to be too good to be true. It's also the case that many of us don't study the small print before realizing the error of our ways at the checkout line. French optician Droit de Regard, with the help of BETC Paris,...
Tags: Advertising, International, BETC, AdFreak



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