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Posts filtered by tags: Advertising Reports and Studies[x]


 

Digital Advertising Revenues Rise to $26.2 Billion in Q3 2018, Up 22% Year-Over-Year, According to IAB

Strong Q3 Builds on Record-Breaking Half-Year 2018 NEW YORK — U.S. digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying 2018’s claim as the highest-spending first three quarters on record, according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. Digital spend for Q3 2018 […] The post Digital Advertising Revenues Rise to $26.2 Billion in Q3 2018, Up 22% Year-Over-Year, According to IAB appeared first on Ad Tech...
Tags: New York, Advertising, Press Releases, Interactive Advertising Bureau, Iab, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Internet Advertising Revenue Report, Pwc US, PwC US Digital


Undertone Online Ads Actually More Effective than Multi-Million Dollar Super Bowl TV Ad Campaigns

System1-measured ad performance achieved 3.5 times the effectiveness of game day ads TEL AVIV, Israel & NEW YORK — Perion Network Ltd. (NASDAQ:PERI) announced that Undertone, a leader in cross-platform synchronized digital branding for the world’s most prominent brands, unveiled the measurement results by System1 Research, a respected research organization and an Undertone partner. These results demonstrated Undertone’s […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Undertone, Online Media, Peri, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Super Bowl Advertising, Perion Network, System1 Research, TEL AVIV Israel NEW YORK Perion Network Ltd


IAB Report Illustrates How Direct-to-Consumer Disruptors Are Transforming the Marketing Landscape and Uncovers Core Lessons for Success in the Direct Brand Economy

Findings Are Driven by Detailed Research into Business Practices and the Market Forces Propelling Strong Performance PHOENIX — IAB, the national trade association for the digital media and marketing industries, today released a comprehensive research report entitled “How to Build a 21st Century Brand: 2019,” an in-depth analysis of how direct brands are driving tremendous […] The post IAB Report Illustrates How Direct-to-Consumer Disruptors Are Transforming the Marketing Landscape and Uncovers C...
Tags: Advertising, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Iab Annual Leadership Meeting


Procter & Gamble Takes Top Spot as Largest Ad Spender

McDonald’s leaps to third biggest advertiser in the UK London, UK – Feb. 12, 2019 – Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data. Sky overtook the consumer goods corporation in 2017, but now comes in at second place. McDonald’s Restaurants was the third biggest spender, jumping from […] The post Procter & Gamble Takes Top Spot as Largest Ad Spender appeared first on Ad Tech Daily.
Tags: UK, Advertising, Procter Gamble, Press Releases, Nielsen, Online Media, Media Buying, McDonald, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, UK London UK, Largest Ad Spender, McDonald 's Restaurants


2019 ‘IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy

Comprehensive IAB Study Finds Leading Direct Brands Reshaping Sectors from Apparel to Personal Care PHOENIX — IAB, the national trade association for the digital media and marketing industries, today released its second annual “IAB 250 Direct Brands to Watch” report identifying the direct-to-consumer brands that are driving positive change in the U.S. consumer economy. The […] The post 2019 ‘IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy appeared first on Ad Te...
Tags: Advertising, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Phoenix, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Direct Brands, Iab 250


The FreeWheel Council for Premium Video Europe Delves into the Programmatic Promise

Advocacy group’s latest paper examines how broadcasters and pay TV operators are transforming by harnessing programmatic technology London, UK: Programmatic trading is seen as a way of successfully reaching audiences across multiple screens – yet its benefits are often misunderstood. In its new insights paper, Cracking the programmatic conundrum, the FreeWheel Council for Premium Video Europe (FWCE) looks […] The post The FreeWheel Council for Premium Video Europe Delves into the Programmatic Pr...
Tags: Advertising, Video Ads, Press Releases, Media Buying, London UK, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Programmatic Buying, Programmatic Advertising, Freewheel Council For Premium Video, FreeWheel Council, FreeWheel Council for Premium Video Europe Delves


Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers in the U.K.

Jumpshot’s The Competitive State of eCommerce Marketplaces Data Report, 2019 U.K. Edition, shows Amazon drove more than 65 percent of conversions across 15 major categories in 2018 LONDON — Jumpshot, the only company that unlocks walled garden data, today announced the expansion of Jumpshot, headquartered in San Francisco, California, to the U.K. market and the official availability […] The post Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers ...
Tags: Amazon, London, Featured, Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, San Francisco California, U K, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Jumpshot, Ecommerce Report, Jumpshot Insights


Ace Metrix Releases Standout Super Bowl LIII Ads

Based on emotional impact from consumer generated data LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, Super Bowl LIII


Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers are shifting more of their budgets to Amazon, but express concerns about data access and competition BOSTON — Nanigans, the leader in performance advertising software, announced results from its latest survey conducted by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales […] The post Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey appeared first on Ad Tech Dai...
Tags: Amazon, Featured, Boston, Advertising, Press Releases, Nanigans, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Performance Advertising, Advertiser Perceptions, Amazon Threatens Digital Advertising Duopoly, Advertiser Perceptions Based, Amazon Threatens Digital


Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report

Contest Returns for Super Bowl LIII to Assess Advertisers’ Digital Marketing Efforts Columbia, MD — Merkle (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, released its sixth annual Digital Bowl Report, evaluating Super Bowl advertisers’ digital marketing efforts. This year, Olay and Avocados from Mexico took first and second place. Merkle’s annual Digital Bowl Report […] The post Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report appeared f...
Tags: Mexico, Advertising, Press Releases, Merkle, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Super Bowl Advertising, Performance Marketing, Olay, Digital Bowl Report


Merkle Releases Its Q4 2018 Digital Marketing Report

Report Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads COLUMBIA, Md. — Merkle (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensive report analyzes trends across paid search, organic search, social, display, and Amazon Ads. It also […] The post Merkle Releases Its Q4 2018 Digital Marketing Report appeared first on Ad Tech Daily.
Tags: Amazon, Featured, Advertising, Press Releases, Merkle, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Digital Marketing Report, Performance Marketing, Facebook Ads COLUMBIA


Over 1 in 10 Homes Listed in the U.S. Have Digital Ads Powered by Adwerx Enterprise in 2018

Over 1 in 10 Homes Listed in the U.S. Have Digital Ads Powered by Adwerx Enterprise in 2018 Leading automation provider provides customized advertising for 10% of all homes for sale Durham, North Carolina, — Adwerx, the leading provider of automated digital advertising for the real estate industry saw automated advertising usage increase 60% in […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Automated Digital Advertising, Adwerx, Adwerx Enterprise, Automated Listing Advertising Program, Durham North Carolina Adwerx


Ace Metrix Reveals Ad Results for Gillette’s “The Best Men Can Be”

Consumers Strongly Support Brand’s Message LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, revealed the message in Gillette’s “The Best Men Can Be” was well received by viewers of all ages, genders, ethnicities, incomes, and locales. Brands vs. (Social Media) Backlash: Gillette Won This Round. @Ace_Metrix revealed consumers strongly […] The post Ace Metrix Reveals Ad Results for Gillette’s “The Best Men Can Be” appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Los Angeles, Brand Advertising, Video Ads, Press Releases, Video Advertising, Gillette, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Ad Groups & Agencies, Ad Creatives Showcase


News Drives Positive Results for Advertisers

New commissioned study debunks myth that news is bad for brands NEW YORK – News websites help drive sales for brands and create value for advertisers through quality journalism, according to a new Nielsen study commissioned by News Corp. “News has always been and continues to be an effective place to advertise because of its […] The post News Drives Positive Results for Advertisers appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Nielsen, News Corp, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Nielsen Media Lab, Nielsen Study, News Drives Positive Results for Advertisers


Local Ad Spending in Los Angeles to Top $9.1 Billion in 2018, with Statewide Spending Reaching $18.8 Billion

CHANTILLY, Va. – Local advertising in Los Angeles will top $9.1 billion in 2018, while statewide spending is expected to exceed $18.8 billion across California’s 12 media markets, according to BIA Advisory Services’ local advertising forecast. BIA will present its California market intelligence to advertising and media executives at its LOCAL IMPACT Los Angeles conference at the Hotel Indigo on July […] The post Local Ad Spending in Los Angeles to Top $9.1 Billion in 2018, with Statewide Spendin...
Tags: California, Advertising, Los Angeles, Bia, Press Releases, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Bia Advisory Services, California Market Intelligence, Local Advertising Los Angeles, Local Impact Los Angeles, Los Angeles Advertising, CHANTILLY Va Local


IAB Tech Lab Introduces Mobile App Support for Ads.txt

Guidance for In-App Use of Crucial Ad Fraud Protection Spec Released for 30-Day Public Comment NEW YORK – The IAB Technology Laboratory released “Mobile App Support for Ads.txt.” Building on the existing ads.txt, this guidance is for business and operations teams that focus on in-app advertising to facilitate ad fraud protection within mobile app marketing. […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Mobile Advertising, Interactive Advertising Bureau, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ad Products, Iab Tech Lab, Ad and Media Verification, IAB Technology Laboratory, Mobile App Marketing, Ads.txt, Ad Fraud Protection


U.S. Podcast Ad Revenues Reached Landmark $314 Million in 2017, Marking 86% Growth Year-over-Year, According to IAB and PwC Research

Podcast Advertising Marketplace Forecast to Hit $659 Million by 2020, More Than Doubling the Record 2017 Total NEW YORK – U.S. podcast advertising captured $314 million in revenue in 2017, a rise of 86 percent over $169 million in 2016, according to the latest IAB/PwC Podcast Advertising Revenue Study for full-year 2017 released by the […] The post U.S. Podcast Ad Revenues Reached Landmark $314 Million in 2017, Marking 86% Growth Year-over-Year, According to IAB and PwC Research appeared first o...
Tags: New York, Advertising, Press Releases, Interactive Advertising Bureau, Iab, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Iab Pwc Study, Podcast Ad Revenues, PwC Research


Merkle Launches Loyalty Outlook 2018

Columbia, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced it has released Loyalty Outlook 2018, a collection of articles with a comprehensive view of the loyalty industry, in-depth analyses of recent industry developments, and what approaches are needed to execute loyalty solutions more effectively. Over the past several months, Merkle examined […] The post Merkle Launches Loyalty Outlook 2018 appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Merkle, Digital Marketing, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Columbia Md, Loyalty Industry, Loyalty Outlook 2018


Booking.com Leads the Big Spenders for PPC in the Travel Sector

Kantar Media reveals Booking.com as biggest spender on paid search advertising, while TripAdvisor takes the top spot for organic search London: A small group of online travel agents, including Booking.com, OnTheBeach.com and Trivago, dominated paid search in the first quarter of 2018, each spending over £7 million on search through Google (on the keywords we […] The post appeared first on Ad Tech Daily.
Tags: Google, London, Advertising, Ppc, Press Releases, Tripadvisor, Booking.com, Media Buying, Kantar Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Travel Advertising


Nativo Is the World’s Largest Native Marketplace, According to comScore Data

New data from comScore shows that Nativo delivers more monthly unique views across desktop and mobile than any other native provider. With 109MM monthly uniques on desktop and 173MM monthly uniques on mobile, Nativo rises above Sharethrough (96MM monthly uniques on desktop; 147MM on mobile) and TripleLift (91MM monthly uniques on desktop; 168MM on mobile).* […] The post Nativo Is the World’s Largest Native Marketplace, According to comScore Data appeared first on Ad Tech Daily.
Tags: Advertising, Native Advertising, Press Releases, Mobile Advertising, Comscore, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Nativo, Sharethrough, TripleLift, Native Display, Native Marketplace


RiskIQ’s Q1 Mobile Threat Landscape Report Finds Cryptocurrency and Feral Apps Dominate; Malicious Apps in Global App Stores Decline

Key Findings: – Cryptomining apps are on the rise – Feral apps are down but still the most blacklisted type of app – Total apps increase but the blacklist gets shorter – Certain permissions are indicators of threat activity SAN FRANCISCO – RiskIQ, the global leader in digital threat management, today released its Mobile Threat Landscape Q1 […] The post RiskIQ’s Q1 Mobile Threat Landscape Report Finds Cryptocurrency and Feral Apps Dominate; Malicious Apps in Global App Stores Decline appeared fir...
Tags: Advertising, San Francisco, Press Releases, Mobile Advertising, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, RiskIQ, Cryptomining, Mobile Threat Landscape, Digital Threat Management, Feral Apps


Apps Lead the Charge as Mobile Advertising Continues to Grow Worldwide

PubMatic’s Q1 2018 QMI report highlights 84% YOY increase in mobile app monetized impression volumes globally REDWOOD CITY, Calif. – PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile […] The post Apps Lead the Charge as Mobile Advertising Continues to Grow Worldwide appeared first on Ad Tech Daily...
Tags: Featured, Advertising, Press Releases, Ssp, Mobile Advertising, Online Media, Media Buying, Redwood City Calif, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, App Monetization, PubMatic, Quarterly Mobile Index, Cross-channel Monetization


Biggest Brands Will Lose Use of 43% of EU Audience Data After GDPR Day, Say Media Buyers

More Contextual Targeting Ad Campaigns Will Fill Data Gap Senior media buyers for hundreds of the world’s biggest brands are predicting 43 per cent of EU consumer audience data will be unusable after the General Data Protection Regulation (GDPR) came into force on 25th May 2018. The research by contextual technology leaders, Vibrant Media, was conducted […] The post Biggest Brands Will Lose Use of 43% of EU Audience Data After GDPR Day, Say Media Buyers appeared first on Ad Tech Daily.
Tags: Advertising, Eu, Press Releases, Ad Targeting, Gdpr, Media Buying, Audience Targeting, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Advertising Reports and Studies, Digital Intelligence, Contextual Targeting, Vibrant Media, General Data Protection Regulation GDPR


IAB Tech Lab Proposes Data Transparency Framework to Promote Responsible Audience Data Collection & Better Ad Experiences

Released For Public Comment, Framework & Companion Audience Taxonomy Provide ID-Level Clarity for Marketplace and Support Consumers’ Digital Needs NEW YORK – The IAB Technology Laboratory announced the release of Data Transparency Framework 1.0 for public comment—guidance that outlines sourcing disclosures for those collecting data used to target, personalize, and measure digital advertising. The proposal […] The post IAB Tech Lab Proposes Data Transparency Framework to Promote Responsible Audie...
Tags: Advertising, Press Releases, Ad Targeting, Gdpr, Iab, Audience Targeting, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Advertising Reports and Studies, Digital Intelligence, Iab Tech Lab, IAB Technology Laboratory, Audience Recognition, Audience Taxonomy, Data Transparency Framework


Nearly Two-Thirds of Brands Purchasing Ads Through Programmatic Means Have Fully or Partially Moved the Function in-House, According To IAB Research

Report Provides Guidance On What Brands Need To Consider Before Bringing Programmatic In-House NEW YORK – According to research released by the Interactive Advertising Bureau (IAB) and its Data Center of Excellence, 65 percent of brand marketers that purchase digital ads programmatically have either completely moved programmatic buying in-house (18%) or have partially begun the […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Interactive Advertising Bureau, Iab, Media Buying, Interactive Advertising Bureau IAB, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Programmatic Buying, Programmatic Advertising, IAB Research, Data Center Of Excellence


“Second Screening” While Watching TV Makes an Ad More Effective

–        Study from MediaCom and ViewersLogic shows using a phone/tablet while watching TV can actually improve the effectiveness of an advert –        Viewers 75% more likely to follow up on an advert they’ve seen on TV if they have a device in hand –        Viewers 10% less likely to change channels if “second screening” London, UK: New research by […] The post “Second Screening” While Watching TV Makes an Ad More Effective appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Tv Advertising, Video Ads, Press Releases, London UK, Mediacom, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ad Effectiveness, Second Screening, Viewerslogic


Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017, with Mobile Upswing Unabated, Accounting for 57% of Revenue

Mobile Advertising Hits Landmark $49.9 Billion, While Digital Video Climbs to a Record $11.9 Billion, According to 2017 IAB Internet Advertising Revenue Report NEW YORK – Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB), and […] The post Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017, with Mobile Upswing Unabated, Accounting for 57% of...
Tags: New York, Featured, Advertising, Press Releases, Mobile Advertising, Interactive Advertising Bureau, Online Media, Iab, Interactive Advertising Bureau IAB, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Monetization Strategy, Digital Ad Spend


Adjust Releases Latest Mobile Fraud Insights Reveal Fraud Rates Nearly Doubled Compared to 2017

Damage Pegged at $4.9 Billion; Some Advertisers Losing Up to 80% of Ad Budget San Francisco and Berlin – Berlin-based global mobile measurement leader Adjust today published new data findings on mobile ad fraud and released a comprehensive international mobile fraud guide. Adjust measured 3.43 billion app installs and 350+ billion events, processing and analyzing 125 […] The post Adjust Releases Latest Mobile Fraud Insights Reveal Fraud Rates Nearly Doubled Compared to 2017 appeared first on Ad ...
Tags: Advertising, San Francisco, Press Releases, Mobile Advertising, Adjust, Online Media, Berlin Berlin, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Products, Ad Fraud, Ad Fraud and Spam, Mobile Ad Fraud, Mobile Measurement


Contextual Video Advertising Increases Dwell Time by a Third

New research from video intelligence shows contextual advertising increases user engagement, recollection and perception of both editorial and commercial content The findings show that contextual video content: Increases dwell time by 33% Increases engagement with pre-roll advertising by 21% Boosts perception of publisher sites by 9% A new study has shown that contextual editorial video […] The post Contextual Video Advertising Increases Dwell Time by a Third appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Ad Targeting, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Contextual Targeting, Contextual Advertising, Contextual Video, Editorial Video Content, Lumen Research


New IgnitionOne Report Shows Digital Markets Spearheading Auto Industry Growth Worldwide

NEW YORK- IgnitionOne, a global marketing technology and data analytics provider with a focus on the auto industry, unveiled results from its latest automotive industry report, which revealed that the global automotive market has seen a 4% increase in site visits from Q4 2017 to Q1 2018. According to the report, this increase in traffic predominantly […] The post New IgnitionOne Report Shows Digital Markets Spearheading Auto Industry Growth Worldwide appeared first on Ad Tech Daily.
Tags: New York, Advertising, Press Releases, Automotive Advertising, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Global Automotive Market, IgnitionOne



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