Marketing


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Should Brands Use Captions and Subtitles in Video Content for Stories?

Instagram said users view 60% of videos in Stories with the sound on ... which means they view 40% with the sound off. The problem? "Advertisers are on the hook to pay after three seconds," Jeff Semones, MediaCom head of social media, told Adweek. "Most often, those three seconds will occur with the sound off....
Tags: Instagram, Advertising, Adweek, Mediacom, Publishers & Platforms, Jeff Semones


Marketing: Twitter: Using it as a platform to get current information on potential clients. Many times it is more up to date than an agencies website.

The other week I got a twitter notification, adam&eveDDB had a huge win as they were awarded AOR for Playstation.  It was also tweeted by Adweek. It was on Adweek on line, but many times you need a subscription to read the articles on account wins or articles of interest.  This huge win was not featured on their landing page but within the sub-categories.  So it was hard to find. If you congratulate Adam&eveDDB on this win, you stand out among your peers. I have positioned my Twitter account to...
Tags: Photography, Marketing, Adweek, Suzanne Sease, The Martin Agency, Kaplan Thaler Capital One Best, Adweek It, The One Club, Cannes Clio Communication Arts


CBS tries to forget its past, WarnerMedia revamps for OTT: Upfronts download

Welcome to our special pop-up TV upfronts roundup. Each day this week we’re bringing you breaking news and some of the best (and worst) of TV’s dog-and-pony show, curated by Jeanine Poggi, senior editor, and delivered directly to your inbox. Get it in your email by signing up here. Moonves who? My, how much things have changed. Last year at Carnegie Hall, advertisers gave Leslie Moonves a standing ovation. At this year’s upfront presentation, CBS execs sought to assure advertisers his tainted ...
Tags: Stephen Colbert, New York City, Advertising, Disney, Kaley Cuoco, Walmart, Colbert, Hillary Swank, Cbs, Leslie Moonves, Tbs, Lincoln Center, TNT, Adweek, Steven Spielberg, Michael


ADAGE & The Complicated World of Amazon Private Brand

Amazon and its growing private brand portfolio are once again in the press. This time venerable advertising trade magazine ADWEEK takes a look at the rise of private label at the e-commerce giant. The story follows the now well-worn path of other articles by briefly telling the history and bemoaning Amazons ability to use data to create brands and products. The author buys into Amazons confusing terminology and accepts that labels created by manufacturers as shelf fillers are private brands (Mou...
Tags: Amazon, Featured, Gartner, Adweek, Branding, Amazon Private Brand, Everything Store, Private Brand, Amazon Basics Amazon, Amazon Essentials, Mountain Falls, Vijon


Disney Prepares to Review $1 Billion-Plus Global Media Business

Disney will soon begin a closed review of its entire global media planning and buying business. Several sources close to the matter told Adweek that the pitch, expected to kick off in the fall, will involve a series of incumbent agencies from four major holding companies, as well as independent network Horizon Media. The pitch...
Tags: Advertising, Disney, Accounts, Adweek, Disney Prepares to Review


How Adweek Helped This Startup Build Its Business

We've been gathering more interviews from across the brand marketing ecosystem as Adweek celebrates its 40th anniversary. Tim Scott, CMO of Land O'Lakes, has been reading Adweek for many of those 40 years, back when he was on the agency side. "It was my go-to read," Scott told us when we caught up with him...
Tags: Advertising, Adweek, Scott, Tim Scott, 40 Years Bold


The CW’s Rob Tuck on the Benefits of Being the Most Stable Company at Upfronts Week

As we navigate the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. Last week, we spoke with Fox's Marianne Gambelli, Disney's Rita Ferro, WarnerMedia's Donna Speciale and CBS' Jo Ann Ross, and yesterday we interviewed NBCUniversal's Mark Marshall and Laura Molen. Our final...
Tags: Advertising, Fox, Cbs, Adweek, Cw, Donna Speciale, Mark Marshall, Jo Ann Ross, TV Upfronts, Laura Molen, Rob Tuck, Marianne Gambelli Disney, Rita Ferro WarnerMedia


The Best Shots From Adweek Elevate: Creativity and the Adweek Experiential Awards

On May 1, attendees gathered at The Times Center in New York for thought leadership programming and the inaugural Adweek Experiential Awards. Check out the best pictures from the day, as well as Adweek's upcoming events, if you want in on the action. Elena Klau, chief strategy and analytics officer, Momentum. Sean T. Smith/Joshua Bobrove...
Tags: New York, Advertising, Adweek, The Times Center, Awards & Recognition, Elena Klau, Experiential Awards


Editor’s Letter: Moving Forward to Next

Adweek turns 40 this year and it's with pride, and a bit of astonishment, that I can say that I've been with the brand for just over half that time. Looking back over those 21 years, the mind bends trying to recall the people, too many heroes, saints, villains and sinners to catalog here, who...
Tags: Advertising, Magazine, Adweek


NBCUniversal’s Mark Marshall and Laura Molen on Taking the Upfront Baton From Linda Yaccarino

Ahead of the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. Following last week's interviews with Fox's Marianne Gambelli, Disney's Rita Ferro, WarnerMedia's Donna Speciale and CBS' Jo Ann Ross, today we're speaking with NBCUniversal's Mark Marshall and Laura Molen. While their boss...
Tags: Advertising, Fox, Nbcuniversal, Cbs, Adweek, Linda Yaccarino, Donna Speciale, Mark Marshall, Jo Ann Ross, TV Upfronts, Laura Molen, Marianne Gambelli Disney, Rita Ferro WarnerMedia


Jo Ann Ross on CBS’ First Upfront in More Than Two Decades Without Les Moonves

Ahead of the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. Following Fox's Marianne Gambelli on Tuesday, Disney's Rita Ferro on Wednesday and WarnerMedia's Donna Speciale Thursday is Jo Ann Ross, CBS' president and chief advertising revenue officer. While Ross will be making...
Tags: Advertising, Disney, Fox, Cbs, Adweek, Ross, Donna Speciale, Les Moonves, Jo Ann Ross, TV Upfronts, Rita Ferro, Marianne Gambelli, WarnerMedia


Her Company’s Name (and Owner) Has Changed, But Donna Speciale’s Upfront Priorities Have Not

Ahead of the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. Following Fox's Marianne Gambelli on Tuesday, and Disney's Rita Ferro Wednesday is WarnerMedia's president of ad sales Donna Speciale, who is overseeing her company's first upfront since it was bought by AT&T...
Tags: Advertising, Disney, Fox, Adweek, Donna Speciale, TV Upfronts, Rita Ferro, Marianne Gambelli, WarnerMedia


Rita Ferro Previews Her First Combined Disney Upfront

Ahead of the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. Following Fox's Marianne Gambelli on Tuesday is Rita Ferro, who is presiding over the first upfront since the Disney-Fox merger was finalized. In September, Ferro was named president of Disney advertising sales,...
Tags: Advertising, Disney, Fox, Adweek, Ferro, Disney Fox, TV Upfronts, Rita Ferro, Marianne Gambelli


Call for Submissions: Help Adweek Salute the Brand Geniuses of 2019

As the industry's consummate honor, Adweek's Brand Genius Awards salute best and brightest executives working in branding and marketing today--but we want your help in finding them. Do you work with a fearless chief marketer who bursts with ideas, breaks with convention and delivers measurable results? Then please, introduce us. Nominating is easy. Using the...
Tags: Advertising, Adweek, Brand Genius


Customers Who Complain the Most Are Actually the Most Profitable to a Brand

As customers go, those who complain the most are also the most profitable to a company's bottom line. So how can brands ensure those customers who bring in the bucks also have a good experience? That was the focus of the session (above) at Adweek's recent Elevate: Creativity conference. "There's no point in spending all...
Tags: Advertising, Customer Experience, Adweek


Marianne Gambelli on What to Expect From Her First Upfront as Fox’s Ad Sales Chief

Ahead of the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. We're starting with the newest top ad exec and the newest company: Marianne Gambelli, who last October was named president of ad sales for the freshly spun-off Fox Corporation. Gambelli, who had...
Tags: Advertising, Fox, Adweek, TV Upfronts, Marianne Gambelli, Fox Corporation, Gambelli


Google’s Planned Chrome Updates Will Enhance Privacy But Cause Complications for Ad Tech

Google is to build a set of tools geared towards enhancing user privacy on its market-leading web browser Chrome with a planned series of updates it claims are built around respecting a users' right to privacy set to be announced later this week, according to reports. Adweek revealed that Google was conducting such internal deliberations...
Tags: Google, Advertising, Adweek, Programmatic


Wondering How Your Brand Can Tap Into $44 Billion of Gen Z Buying Power? This Agency Might Be Able to Help

In the last year alone, more than 40 brands and agencies have launched experiential or event divisions, which leads us to believe experiential marketing is not just a fad--it's here to stay. So what should brands and agencies know about the growth and power of experiential marketing? At Adweek's Elevate: Creativity event on May 1...
Tags: Advertising, Adweek, Experiential


The Most Memorable Moments From 2019’s NewFronts Week

The 2019 Digital Content NewFronts are finally winding down, capping a dizzying week of events and cocktail parties today with the IAB's day-long NewFronts insight symposium. In case you missed any of the events, or your NewFronts experience ended up morphing into one long digital-themed blur, Adweek has rounded up the most memorable moments from...
Tags: Advertising, Adweek, Iab, NewFronts


Target Rebrands In-House Media Network as Roundel During First NewFronts Appearance

Among the slate of publishers and streaming platforms at this year's Digital NewFronts, Target's place on the schedule was a bit of an outlier. But today, Adweek can exclusively reveal that the retail giant, which quietly joined the NewFronts lineup a month ago, is investing in its advertising business--for other brands. During its NewFront presentation...
Tags: Advertising, Adweek, NewFronts, House Media Network


CMOs and Founders Share What Adweek Means to Them and Others in the Industry

For the last few months, we've been hearing from CEOs, CMOs, founders and funders about how Adweek helps them do their jobs better. It's all part of celebrating our 40th anniversary. This week we talk with Jennifer Sey, svp and CMO of Levi's; Alex Chung founder and CEO of Giphy; and Michael Lastoria, CEO, co-founder...
Tags: Advertising, CMO, Adweek, Levi, Giphy, Alex Chung, Michael Lastoria, Jennifer Sey, 40 Years Bold, Adweek Means


Adweek Announces the Winners of Our First Annual Experiential Awards

There was a time when experiential marketing was a niche category, a simple add-on in a brand's overall strategy. That time is over. Experiential activations have become more ambitious than ever--extraordinarily creative, inventive and engaging. With our inaugural Adweek Experiential Awards, we celebrate the talent behind the past year's most impressive initiatives, and we can't...
Tags: General, Advertising, Adweek, Adweek Experiential Awards


Ahead of NewFronts, Industry Leaders Predict Brand Safety Will Be Top of Mind

As the 2019 NewFronts kicks off in New York today, the brand safety issue will once again be the apex talking point between programmers and brand and agency partners, who are considering whether to shift more of their advertising budgets into OTT and non-linear television. The annual Adweek NewFronts roundtable convened at Adweek's HQ a...
Tags: New York, Advertising, Magazine, Adweek, NewFronts


Adweek and InVisible Creatives Call on Agencies to Send Rising Female Talent to Cannes

Few major events in the advertising industry offer more opportunities for professional development than the Cannes Lions International Festival of Creativity, and yet it's rare to see agency talents there who have not already reached the senior leadership ranks. While Cannes has made strides in diversifying its speaker roster and jury pools, the audience still...
Tags: Advertising, Adweek, Cannes, Cannes Lions


Facebook readies itself for a big FTC fine. And OpenAP launches an ad marketplace: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Facebook says it put aside $3 billion to cover a possible fine from the Federal Trade Commission, which has been probing the company after the Cambridge Analytica user data scandal. The news didn’t phase investors; actually, they seemed relieved. BuzzFeed News writes that...
Tags: Facebook, Hollywood, France, Advertising, Nike, Mozilla, Brave, Bmw, Hertz, Alejandro González Iñárritu, Adweek, Steve, Snoop Dogg, Federal Trade Commission, Ftc, Univision


Agency Brief: Easter Burgers, bathwater and Ad Age news

We're starting this week's brief with some exciting news of our own. Ad Age has hired Lindsay Rittenhouse (below) to be our new agency reporter. Many of you already know Lindsay from Adweek, where she was a staff writer covering agencies and their clients. Along the way, she has worked at The Times of Trenton (a fellow New Jerseyan), TheStreet and its sister paper the Deal Pipeline. She brings a lot of enthusiasm and some fresh ideas about how to cover the beat and elevate our coverage. "I’m ...
Tags: Europe, New York, Wikipedia, Advertising, CMO, Green, Amsterdam, Dubai, Switzerland, Adweek, Joan, Zurich, Cannes, WPP, Bogota, Ogilvy


When Death Cigarettes Lit Up the Field of Noxious Marketing

Truth in advertising is something most Americans think is good. But 26 years ago, one U.K. company took the idea so far that nobody was sure what to think. In its February 15, 1993 issue, Adweek took up the strange case of Death cigarettes. Launched by the Enlightened Tobacco Company (which got the idea from...
Tags: General, Advertising, Adweek, 40 Years Bold, Enlightened Tobacco Company


SpotX Is the Secret Sauce Driving Philo’s Ad Revenue

New York ad-tech company SpotX is bringing its programmatic smarts to virtual video distributor Philo. The partnership, announced today, will power the programmatic monetization of Philo's live and on-demand OTT inventory. "[The world of digital streaming services] is a really exciting place to be," Geoff Spence, SpotX's vp of business development, told Adweek. "As cord...
Tags: New York, General, Advertising, Adweek, Philo, Streaming & OTT, Secret Sauce Driving Philo, Geoff Spence


Peloton Launches Digital Review Ahead of Rumored IPO Filing

Peloton is looking for a new agency partner to help expand its increasingly profitable business, which has been described as a "cult" in the best sense of the word. According to parties with direct knowledge of the matter, the at-home fitness brand whose co-founder Tom Cortese served as a featured speaker at Adweek's February Brandweek:...
Tags: Advertising, Accounts, Adweek, Peloton, Tom Cortese, Peloton Launches Digital Review Ahead


The Porn Industry Continues to Push Tech Forward as We Look Toward VR Advancements

Could the porn industry help bring virtual reality into more homes? From the VCR to the internet, the adult industry has been nothing but good for emerging tech, encouraging consumers to invest in new hardware and even developing different technology and business models themselves. Adweek dug into what that might mean for virtual reality. Watch...
Tags: Advertising, Adweek, Emerging Tech, Adweek Video, Push Tech Forward



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