Posts filtered by tags: Adweek[x]


Calling All Champions: Adweek and Adcolor Seek Nominees for Champions Award

As we announced last fall, Adweek and Adcolor have expanded our long-term partnership by publishing and celebrating the inaugural Champions list, which will honor those in marketing, media and tech who are committed to mentoring junior talent by "reaching back." Honoree profiles will be published in print and online April 15, followed by a luncheon...
Tags: General, Advertising, Adweek, ADCOLOR

Q&A: Adweek’s Chief Brand Officer Danny Wright Talks About Diversity and Challenges in the Industry

In honor of Black History Month, Adweek decided to get a little meta and interview its own newly promoted chief brand officer, Danny Wright, to shine a spotlight on his achievements throughout his career. Wright talks about some of the challenges he sees in the industry for people of color and the ebb and flow...
Tags: General, Advertising, Adweek, Wright, Danny Wright, Black History Month Adweek

How Organic Valley Has Kept Farmers at the Core of Its Business

Leslie Kruempel has a unique title to represent a unique brand. As mission executive of Organic Valley, she has grown the company's marketing presence substantially in the years she's been at the company. Adweek caught up with Kruempel at the Brandweek: Challenger Brands event earlier this month, where she chatted about working with farmers to...
Tags: Advertising, Adweek, Organic Valley, Challenger Brands, Leslie Kruempel, Kruempel

From Streaming to Late-Night, 6 Things We Learned About TV’s Future at TCA Winter Press Tour

After 16 long days and well over 100 panels, the Television Critics Association's winter press tour has finally wrapped. During the past two-and-a-half weeks, more than 50 broadcast, cable and streaming outlets shared their TV plans for midseason and beyond. (You can find Adweek's full TCA coverage here.) In the thick of Peak TV--and with...
Tags: Advertising, Adweek, Television Critics Association, Tca, TCA Press Tour

An ‘Overwhelming’ Underwear Aisle Inspired This Challenger Brand

It describes itself has having "the world's most comfortable undies." But startup undergarment maker MeUndies says the inspiration for the colorful and cozy underwear doesn't come solely from in-house designers, but from its "tribal-based community." At the recent Brandweek: Challenger Brands event, Adweek tech reporter Lisa Lacy sat down with MeUndies founder and CEO Jonathan...
Tags: Advertising, Adweek, Meundies, Challenger Brands, Brandweek, Lisa Lacy

Love USA Today or Hate it, the ‘McPaper’ Prefigured Internet Content

It was only a tiny story in Adweek's June 29, 1981 issue--"Gannett Releases Prototypes of National Daily"--but it flagged what would become one of the decade's biggest media stories. Al Neuharth, the gadfly Gannett mogul known for banging out copy on a manual typewriter while sitting in his treehouse--would be launching a newspaper called USA...
Tags: Advertising, Magazine, Usa Today, Gannett, Adweek, Al Neuharth, 40 Years Bold

Can an Ad Save a Doomed Plane?

Thirty-eight years ago, a major airline manufacturer was in serious trouble and hoped a bit of advertising would bail it out. Adweek's July 14, 1980, issue carried the news of a new campaign aimed at salvaging the reputation of the DC-10 jet--and with it, the fortunes of maker McDonnell Douglas. A little over a year...
Tags: Advertising, Magazine, Adweek, McDonnell Douglas, 40 Years Bold

How Bark Is Using Social Media to Market Itself to Future Dog Owners

Adweek reporter Diana Pearl had a tricky question for Bark vp of brand reach and affinity Allison Stadd at Wednesday's Brandweek: Challenger Brands summit. Pearl--who's 26 years old, on the younger side of the millennial generation--said she can't foresee herself getting a dog anytime soon because it feels "too adult." So if some millennials don't...
Tags: General, Advertising, Adweek, Challenger Brands, Brandweek, Diana Pearl, Allison Stadd

Killing Eve, Last Year’s Best New Show, Has Become Too Big For Just One Network

Killing Eve was one of last year's biggest surprises. The BBC America drama--Adweek's best new TV show of 2018--built on its 18-49 and 25-54 demo audience each week during Season 1, which the network said was the first new scripted series to do so since Nielsen's live-plus-3 measurement began more than a decade ago. Now,...
Tags: Advertising, Nielsen, Bbc America, Adweek, Eve, TCA Press Tour

Marketing Leaders Share Their Takeaways From Brandweek: Challenger Brands

Here at Adweek, we're reviewing hours of video footage gathered at the inaugural Brandweek: Challenger Brands. In the coming days and weeks, we'll be sharing full sessions to learn from leading CMOs at some of the most innovative brands today, from Hulu to Casper to IHOP to Kraft Heinz. In between those sessions, we caught...
Tags: Advertising, Hulu, Adweek, Ihop, Kraft Heinz, Challenger Brands

Prowess in Storytelling Is What Makes a Challenger Brand, and More Insights From New Adweek Survey

Challenger brands are changing the world, but these cutting-edge companies still have challenges to overcome in their path towards category domination. Ahead of Brandweek's Challenger Brands event, Adweek surveyed over 200 brand marketers--half of whom work for a challenger brand; the other half, a legacy or "establishment" brand--on challenger brands' place in business today, the...
Tags: Advertising, Adweek, Challenger Brands, Brandweek

The Best Shots of Leaders and Innovators at the First Adweek Symposium

On Jan. 23 at Neuhouse in New York, the first Adweek Symposium (presented by Rakuten) brought together big brand CEOs and next-gen leaders. Check out the best shots from the day, as well as Adweek's upcoming events, if you want in on the action.
Tags: New York, Advertising, Magazine, Rakuten, Adweek, Neuhouse

Instilling Diversity Means Focusing on Nuances

I've spoken at dozens of events about diversity, inclusion and representation in the past three years. How far we've come! We're all quite proud of ourselves. I've certainly felt it myself. Allure won Adweek's Magazine of the Year in 2017, in large part because of the diverse subjects on our covers, ranging from Somali-American model...
Tags: Advertising, Magazine, Voice, Adweek

Every Super Bowl LIII Ad In Under 2 Minutes

While the action on the field was lacking for most of Super Bowl LIII big brands came through when it counted. As is tradition around here at Adweek we compiled all the commercials from tonight's big game and edited into the video above that is less than 2 minutes. Enjoy!
Tags: Advertising, Adweek, The Big Game

Adweek’s Instant Reviews of the 2019 Super Bowl Ads: Second Half

Adweek has your real-time reviews of all the ads airing during Super Bowl LIII right after they hit the airwaves. See the spots, and what we thought, from the second quarter and halftime below. Toyota Toyota "Wizard"Agency: Saatchi & SaatchiNice concept. Solid music choice with The Who's "Pinball Wizard." Could have been done more with...
Tags: Advertising, Adweek, Saatchi, The Big Game

Vice Media to Lay Off 10 Percent of Workforce

Vice Media is reorganizing and eliminating what will amount to about 250 jobs. The staffing changes, which will include laying off about 10 percent of its workforce, will impact each department at every level. The Hollywood Reporter first reported the news, which a company spokeswoman confirmed to Adweek. The decision, made under CEO Nancy Dubuc,...
Tags: Advertising, Adweek, Publishers & Platforms

Adweek Brought Together Big Brand CMOs and Next-Gen Leaders to Talk Culture, Leadership and Growth

We hosted the first Adweek Symposium last week with a single goal: to bring together a diverse group of CMOs, CBOs, CEOs, innovators and Gen ZEOs to talk openly and candidly about what's working, what's not and what's possible for the current and future state of marketing. We opened the day with a lively panel...
Tags: Advertising, Adweek, Marketer Moves, Adweek Symposium

On the Adweek Podcast: Super Bowl Preview

Can you believe the Super Bowl is this weekend? Here at Adweek we've been busy prepping for the Big Game, mostly by watching (and, let's be honest, judging) all the ads that have come out so far. On this week's episode of the Adweek podcast, Yeah, That's Probably an Ad, creative and innovation editor David...
Tags: Advertising, Adweek, The Big Game

What marketers can learn about taking a stand from Gillette

AdWeek recently published this article by our UK CEO, Jim Coleman sharing his views on Gillette’s “We Believe: The Best Men Can Be” ad and the subject of toxic masculinity in marketing, which we covered extensively in our 2019 Think Forward report. They’ve been kind enough to let us reproduce it below. You’ve no doubt already seen the furor around Gillette’s “We Believe: The Best Men Can Be” spot. Just a day into its release, and it’s attracted huge amounts of praise and criticism for its focus ...
Tags: UK, Advertising, Marketing, Social Media, Seo, Diversity, Adweek, Gillette, Thought Leadership, Jim Coleman, New Masculinity, Braving the Backlash, ThinkForward2019

Beats by Dre Global Head of Marketing Departs for Cannabis Company Cura Partners

Jason White, evp and global head of marketing for Beats Electronics, has left that company after nearly five years. The executive told Adweek he accepted a new role as global CMO of Cura Partners, a Portland, Ore.-based company that aspires to be "the leading provider of cannabis in legal U.S. and international markets." Friday was...
Tags: Advertising, Portland, Adweek, Beats Electronics, Jason White, Leadership & Talent, CMO of Cura Partners

We Are Social’s Monday Mashup #431

Celebrity influencers commit to post transparency The practice of how influencers make clear whether their endorsements on social media are paid-for has been subject to much debate. Now, in a move towards greater transparency, 16 celebrities are pre-empting action from Britain’s competition watchdog by formally committing to state clearly if they have been paid or received any gifts or loans of products that they endorse. The Competition and Markets Authority (CMA) has published a guide for inf...
Tags: Facebook, Twitter, UK, Pinterest, Instagram, Nbc, Youtube, US, Seo, Linkedin, Netflix, Britain, Birmingham, Mashup, Adweek, Frank

Watch 2 Dudes Diss a Depressed Digital Device in Pringles’ 2019 Super Bowl Ad

Pringles, makers of the stackable potato chip in 14 flavors, has officially released its 2019 Super Bowl ad--one that happens to celebrate stacking and flavor. As Adweek has reported, the 30-second ad builds on "Flavor Stacking," a theme introduced in last year's Super Bowl spot. Flavor stacking is the practice of piling up multiple Pringles'...
Tags: Advertising, Adweek, The Big Game

Here’s What Happens When Gen Z Founders Meet Big Brand CMOs

This week Adweek brought together some of the biggest brand CMOs--from the leaders of Target and Hilton to L'Or?al and The New York Times--to talk about the challenges and solutions facing brand marketers today. During the half-day discussion we also heard from four next-gen founders who are challenging the status quo. Here are some of...
Tags: Advertising, New York Times, Hilton, Adweek, Marketer Moves

The Most Popular Super Bowl Ads of the Past 5 Years

Many brands are already showing off their Super Bowl LIII commercials, so we decided to take a look back at some of the biggest ads from the most recent Super Bowls. With help from TV ad measurement service, Adweek editorial director James Cooper and brand marketing reporter Katie Richards give us the rundown on...
Tags: Advertising, Adweek, James Cooper, The Big Game, Katie Richards

This Tech Knows If Your House Will Flood Long Before You Do

At CES last week, Adweek got an inside look at the tech that's making our homes smarter than ever. Belkin's products, including everything from Phyn leak detectors to remote sensors and smart speakers from Wemo, are helping consumers save money, conserving precious resources and preventing potential disaster. We took a tour of Belkin's smart home...
Tags: Advertising, Ces, Adweek, Belkin, Wemo

Planters Is Advertising in the Super Bowl for the First Time in Over a Decade

Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to change in 2019. Planters confirmed to Adweek that it will be advertising in the Big Game this year. This year's ad is 30 seconds long...
Tags: General, Advertising, Adweek, The Big Game

Robin Roberts and Diane Sawyer Open Up About Making Morning TV History

In 2005, one year after the launch of TVNewser (now owned by Adweek), morning news history was made when Robin Roberts joined Diane Sawyer as anchor of ABC's Good Morning America. It marked the first time ever that two women had hosted a national morning news show. They worked side by side for five years,...
Tags: Abc, Advertising, Magazine, Adweek, Diane Sawyer, Robin Roberts, Programming & Performance

Doner Sued for Age Discrimination

There’s an odor to ageism. Limburger smells better. According to Lindsay Rittenhouse at Adweek, the stench of age-based discrimination led copywriter and creative director Susan Walsh, who worked for Doner for 10 years, to file a lawsuit against the agency for age discrimination. Walsh says the only explanation she received for her termination was that […] The post Doner Sued for Age Discrimination appeared first on Adpulp.
Tags: Advertising, Creativity, Demographics, Ageism, Adweek, Agencies, Walsh, Doner, Susan Walsh, Ad People, Lindsay Rittenhouse

18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its Game

An objective person could watch Super Bowl advertising and plausibly think: "Yeah, that's a good ad." Of course, in the ad agency world, creatives tend to be a little more critical, picking little things out that illustrate the difference between a good Super Bowl ad and a great one. Adweek asked a wide range of...
Tags: Advertising, Adweek, Creative Industry, The Big Game

A Shift in Customer Experience Marketing Is Here. Are You Ready?

As day three at CES kicked off with brilliant sunshine flooding the Las Vegas Strip and slightly less frenetic activity on the convention floor, Adweek caught up with Glen Hartman, senior managing director of Accenture Interactive in North America, to talk about global responsibility for Accenture's digital marketing, platforms and operations offerings. Following days of...
Tags: Advertising, Ces, Accenture, North America, Adweek, Las Vegas Strip, Accenture Interactive, Glen Hartman

show more filters
December - 2018
January - 2019
February - 2019