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How to Identify and Tackle Keyword Cannibalization in 2019

Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalization” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the canniba...
Tags: Google, Seo, Ppc, Google Shopping, Google Search Console, Chelsea Boots, Ahrefs, Dom, SERP, Gsc, Google Data Studio, Google Search Console GSC, Google Data Studio Dashboard, SamuelMangialavori, Carson Ward


How to Identify and Tackle Keyword Cannibalisation in 2019

Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the canniba...
Tags: Google, Seo, Ppc, Google Shopping, Google Search Console, Chelsea Boots, Ahrefs, Dom, SERP, Gsc, Google Data Studio, Google Search Console GSC, Google Data Studio Dashboard, SamuelMangialavori, Carson Ward


How to Quickly and Easily Steal Your Competitors Content Ideas

Have you found yourself watching your competitors on the top of Google results? If so, they likely have strong content ideas that people want to share. When people talk, discuss, or share your content, eventually, you are going to have lots of online traffic and an increase in sales. No matter what kind of business you run, having an eye on the competition is a good thing for you. You can learn from their mistakes and, of course, steal their best content ideas. I’m not talking about plagiarism,...
Tags: Google, Seo, Blogging, Internet Marketing, Ahrefs, Facebook and Twitter, MOZ Search for Competitive Brands, Social Media Audit Facebook Twitter Pinterest, Rait Raak, UpWork SEO, RankBrain Media Through


10 Little-Known Ways to See How Much Traffic a Website Gets

When the average person visits a website for the first time, their eyes follow an F-pattern. When I visit a website for the first time, I look at something else. In less than a second, I have a decent idea of how much traffic that website gets which helps me decide whether or not to stay. Knowing how much traffic a website gets helps you validate the website’s content and lets you know how much traffic you need to get to see similar results. Here are ten little-known techniques for figuring out ...
Tags: Youtube, Seo, Url, Vimeo, Dollar Shave Club, Alexa, Blogging Tools, Get Web Traffic, Ahrefs, Nicholas, Semrush, Little Known Ways, Alexa Ranking The Alexa Ranking, Alexa Add On Alexa


Why It’s Important to keep your Business Website updated for Local SEO

Last updated on January 31, 2019 at 05:40 pm Google’s efforts to improve their local SEO has been met with positive results during the past year, with numerous businesses benefiting from the increased traffic and online presence. In turn, more and more websites have been optimized to keep up with the trend. With this in mind, optimizing your local SEO effort is crucial for the growth of both your business and your online presence. With e-commerce and social media impacting the online market...
Tags: Google, Facebook, Instagram, Social Media, Seo, GMB, Local Seo, Ahrefs, Google Business, Business Website, Blue Fountain, Business SEO, Local SEO 2019


Getting Started with SEO for 2019: Essential Tools

Last updated on January 3, 2019 at 06:44 am 2019 promises to become another big year in the world of SEO. With new updates and strategies on their way, the world of search looks to become bigger than ever before. With that in mind, it is never too late to get your start into SEO, as the number of resources available for you to learn more about it is plentiful across the internet. (P.S.: You can take a look at our previous articles to learn about the basics) One of the most important things ...
Tags: Google, Seo, Google Analytics, Frog, Seo Tools, Google Search Console, Ahrefs, Best SEO Tools, Best SEO Strategies 2019, SEO 2019, Best SEO Tools 2019, SEO Tools 2019, Google Analytics Search Console Google, Google Ahrefs Keyword


The Ultimate Keyword Research FAQ + a Step-by-Step Tutorial

Whether you are content marketing or conversion optimization expert, keyword research is a crucial task that you need to be doing on a regular basis. In this article, I will walk you through the process of keyword research, from start to finish, offering tools, templates and tips on how to discover the best keywords, optimize your content and/or landing page, and get the most of organic search exposure: What Is Keyword Research? Why Is Keyword Research Important? How Do I Get Started with Keyw...
Tags: Google, Seo, Content Marketing, Keyword, Keyword Research, Ahrefs, Yoast SEO, Serpstat, Social Media Consulting, Spyfu


7 Efficiency-Boosting Martech Tools & Platform Features B2B Marketers Need to Consider

Back in 2011, roughly 150 marketing technology solutions were on the market. Today, the growth of this sector and it’s options are staggering. In fact, according to Scott Brinker , the mastermind behind the Chief Marketing Technologist Blog , the martech landscape has grown an impressive 27% in 2018 to include nearly 7,000 solutions. Of course, B2B  are rejoicing at the increased number of solutions at their disposal. Many have been steadily adding new tools and solutions to thei...
Tags: Amazon, Seo, B2b Marketing, Content Marketing, Toprank Marketing, Buzzsumo, Ahrefs, Martech, Scott Brinker, Ga, KPI, Marketing Technology, Content Marketing Institute CMI, Rank Tracker, Martech Tools, FeedOtter Content


Extraordinary Content Marketing: A Tree-Hugging Guide to Success

I am fresh off an amazing opportunity speaking to smart marketers in Vermont’s idyllic wooded wonderland. With trees on my mind for that event, my content marketing workshop session used trees as the metaphor for great content strategies. I love trees (not as much as I love birds, but still, trees are awesome possum). Trees produce oxygen, absorb carbon dioxide emissions, and are a catalyst for fighting climate change. In addition, research has shown they can communicate with one another to w...
Tags: Google, Facebook, Post, California, Social Media, Seo, Content Marketing, Content, Vermont, Ahrefs, LinkedIn Post, Research Research, Facebook Ads Buzz Sumo News


How To Brand A Startup On A Small Budget

This article was contribute by Kayleigh Alexandra. So the plans are underway, and you’re getting ready to launch your brand new startup. Exciting times! But you’re starting to think about branding and now you’re panicking about going over budget and how much it’s all going to cost… (Not so exciting, especially if you’re working with a small budget). Strong and effective branding can really help your company stand out in a competitive market, and as a newbie, you need to put some time and effort ...
Tags: Facebook, Design, Social Media, Branding, Ahrefs, Guest Article, Ralf Speth, Gary Vee, Small Budget, Kayleigh Alexandra


Keyword Research Mistakes and Errors That You Might Be Doing Right Now

Keyword research is one of the fundamentals of SEO, as it helps to provide you with a starting point in crafting an effective SEO strategy. Having the right keyword opens up more opportunities for a website when it comes to gaining more traffic and conversions, ensuring that search engines will be able to help users find what they are looking for. Doing keyword research may look simple at a glance, but there is more to it when it comes to finding the right set of words to help users look fo...
Tags: Seo, Keyword Research, Manila, Ahrefs, Keyword Analysis, Keyword Research Tool, Bad Keywords, Best Keywords, High Keywords, Keyword Error, Keyword Errors, Keyword Mistake, Keyword Mistakes, Keyword Research Mistakes, Worst Keywords


How To Decide What Blog Content To Delete; 89% Traffic Increase

Intro from Gail When a blog has been around for years, or in the case of this one, over 10 years, it is a good idea to clean up some of your older, time-sensitive, less relevant, or weaker content. But how do you know what to delete? You don’t want to lose any incoming links. Redirecting them helps, but if you remove the content someone originally linked they may still delete your incoming link. I know many other bloggers and small businesses are struggling to answer this question, too. So I r...
Tags: Google, Business, Seo, Google Analytics, Ahrefs, Gail, Blogging Best Practices, SEO / Google / Organic Traffic


Ranking the 6 Most Accurate Keyword Research Tools

Posted by Jeff_BakerIn January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process published earlier this year we also increased our organic traffic by 45% and the number of keywords ranking in the top ten results by 130%. But we got a whole lot more th...
Tags: Google, Seo, Ppc, Moz, Ahrefs, PCC, Brafton, Keyword Research Tools, Russ Jones, Spyfu, Keyword Planner Tool, Jeff_Baker, Pearson Correlation Coefficient PCC, KPT, PCC Difference SpyFu, Keyword Finder


Ranking the 6 Most Accurate Keyword Difficulty Tools

Posted by Jeff_BakerIn January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process published earlier this year we also increased our organic traffic by 45% and the number of keywords ranking in the top ten results by 130%. But we got a whole lot more th...
Tags: Google, Seo, Ppc, Moz, Ahrefs, PCC, Brafton, Russ Jones, Spyfu, Keyword Planner Tool, Jeff_Baker, Pearson Correlation Coefficient PCC, KPT, PCC Difference SpyFu, Keyword Finder, KW Finder


16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to be hire marketers. Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your compan...
Tags: Google, Facebook, Apps, Small Business, Australia, Wikipedia, Marketing, Sales, Social Media, Ppc, Google Analytics, Zimbabwe, Vancouver, Mailchimp, Acquisition, Online Marketing


12 Google Search Operators to Improve Your Competitive Advantage

53% of marketers  say they have “too much to do with too little time.” Marketers have to plan campaigns that knock competitors out of the park, create content that both readers and search engines love, and hit very specific ROIs. Google search operators help to ease the tension. Google search operators are special characters/commands that help to elevate your search capabilities beyond that of a regular search. Sometimes these are also called “advanced operators” and are useful for a myriad of ...
Tags: Google, Amazon, Marketing, B2b, Digital Marketing, Buzzsumo, Ahrefs, Julie, Julia McCoy, Julia, Content Marketing Institute, Consumer, Jason Quey, Canva SiteProNews HuffPost, Julie Corliss


Moz's Mid-Year Retrospective: Exciting Upgrades from the First Half of 2018

Posted by NeilCristEvery year, we publish an overview of all the upgrades we’ve made to our tools and how those changes benefit our customers and Moz Community members. So far, 2018 has been a whirlwind of activity here at Moz — not only did we release a massive, long-awaited update to our link building tool, we've also been improving and updating systems and tools across the board to make your Moz experience even better. To that end, we’re sharing a mid-year retrospective to keep up with the in...
Tags: Google, Australia, Seo, Linkedin, United Kingdom, Ose, Moz, Ahrefs, US Canada, Canada UK, Sarah Bird, US UK Canada, Domain Authority Page Authority, NeilCrist, Optimization Score, Australia Keywords


How to Choose the Right Domain Name

In SEO, all of the important elements must be aligned in order to generate positive results. Factors like finding the right keywords, creating quality content, and optimizing backlinks all help create a successful strategy. However, all of these can crumble down when one element does not meet the standard. You might have quality content, and the right keywords, but this would all be put to waste when you do not have the right domain name. Surely, users will be able to find you through keywo...
Tags: Google, Facebook, Instagram, Social Media, Seo, Domain Name, Branding, Domain Hosting, Keywords, Local Seo, Ahrefs, Twitter Facebook, Domain Research


Backlink Blindspots: The State of Robots.txt

Posted by rjonesx.Here at Moz we have committed to making Link Explorer as similar to Google as possible, specifically in the way we crawl the web. I have discussed in previous articles some metrics we use to ascertain that performance, but today I wanted to spend a little bit of time talking about the impact of robots.txt and crawling the web. Most of you are familiar with robots.txt as the method by which webmasters can direct Google and other bots to visit only certain pages on the site. Webm...
Tags: Google, Seo, Ahrefs, Rjonesx, Dejan SEO


How to Improve Dwell Time and Click Through Rates with 5 Easy SEO Hacks

SEO is an absolute minefield when it comes to confusing terminology and, dare we say it, jargon. For many beginners, this can act as a bit of a wall. What on earth are these marketers talking about, and where’s the nearest exit? However, when it comes to SEO, you can’t afford to get bogged down with your marketing strategy. Time and time again, case studies have shown the tangible positive effects that good SEO can have on your blog or online enterprise. So, where’s the best place to...
Tags: Google, Advertising, Seo, Paleo, Ahrefs, Backlinko, RankBrain, George Aird, Blog Tips, Dwell Time, Easy SEO Hacks, Erin Van Buskirk


How Keywords have Changed in 2018

Keyword research is one of the fundamental SEO practices and is usually the starting point of almost every important SEO strategy. The process of picking the right keywords for a website has been somewhat very simple and familiar over the past few years and involves simply entering a series of keywords and take a look at how statistically viable it would be, along with being relevant to what the website offers. However, with all of the updates that have been rolling out over the past year a...
Tags: Google, Seo, Content Marketing, 2018, Voice, Voice Search, Keyword Research, Mobile Seo, Seo Strategy, Ahrefs, Bixby, Long Tail Keywords, Mobile First, Google Updates, Alexa Siri, AI assistant


Big, Fast, and Strong: Setting the Standard for Backlink Index Comparisons

Posted by rjonesx. It's all wrong It always was. Most of us knew it. But with limited resources, we just couldn't really compare the quality, size, and speed of link indexes very well. Frankly, most backlink index comparisons would barely pass for a high school science fair project, much less a rigorous peer review. My most earnest attempt at determining the quality of a link index was back in 2015, before I joined Moz as Principal Search Scientist. But I knew at the time that I was missing a h...
Tags: Google, Wikipedia, Seo, PA, Earth, Quantcast, Page Authority, Ahrefs, Patrick Stox, Rjonesx, US Google, Backlink Index Comparisons, Quantcast Top Million, Caveats Don, LRD, PA Domain Authority


Google Knowledge Graph: the What, Why, and How

As the years roll by, it’s getting more and more difficult to cut through the noise and make it to the top of Google’s search results page. It all started with AdWords ads, occupying the sweetest spot of the search results page. These days, it’s not only ads taking the best real estate. Google now aims to instantly respond to your inquiry with their Knowledge Graph. At times, you no longer even need to open a webpage to get an answer whenever you have a question. Google offers an information box...
Tags: Google, Wikipedia, Singapore, Marketing, B2b, Digital Marketing, Mozart, Google Knowledge Graph, Ahrefs, Consumer, Google Local, Google Knowledge Vault Unless


How to Target Featured Snippet Opportunities - Whiteboard Friday

Posted by BritneyMullerOnce you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how we've been able to snag our own snippets using her methodology. C...
Tags: Google, Seo, Quora, Ahrefs, Britney, Speechpad, Mozzy, BritneyMuller, Britney I don


How to do Keyword Research Using Ahrefs

When it comes to keyword research tools, there are few that are as effective and efficient as Ahrefs. It is one of the most frequently used tools in our link building and content management teams, as it has given us the best results that help our clients achieve high search rankings that lead to more traffic. We have covered Ahrefs in some of our previous posts, such as how to use it to solve keyword cannibalization, along with an in-depth review which takes a look at its features. One of t...
Tags: Google, Seo, Keyword Research, Ahrefs, Toolbox, SEO Hacker, Search Volume, Content Explorer, Keyword Explorer, Keyword Matching, Keyword Suggestions, Related Keywords


Solving Keyword Cannibalization Using Ahrefs

Keywords make your SEO work and is the starting point for all of your optimization tasks for you or your client’s website. Keywords are the reason why we do SEO, as it is the only way to reach the top of Google’s highly competitive search landscape. Keywords help increase the traffic and visibility of your website and having a sound keyword research strategy would allow you to find the best keywords to help you users look for you. It is best to optimize and maintain the performance of your ...
Tags: Google, Seo, Keyword, Serps, Seo Tips, Keyword Research, Content Optimization, Seo Tools, Ahrefs, SEO Hacker, Keyword Cannibalization


4 reports you can pull from Ahrefs that you didn’t know existed

Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out? The post 4 reports you can pull from Ahrefs that you didn’t know existed appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Tags: Seo, Link Building, Channel: Seo, Seo - Search Engine Optimization, Link Building: General, Link Week Column, Seo: Content & Writing, Ahrefs, Kevin Rowe


4 Search Trends That Made Waves in 2017

For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or any such linguistical fanciness would confuse the humble algorithms. But search is finally getting smarter. Search engines can parse whole phrases, decipher intent, zero in on results that will delig...
Tags: Google, Siri, Seo, Seo Tips, Ahrefs, SERP, Citysearch, Google Home, Google Lens, Voice Search Five, Google Assistant Voice


Our Readership: Results of the 2017 Moz Blog Reader Survey

Posted by Trevor-KleinThis blog is for all of you. In a notoriously opaque and confusing industry that's prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only to get a sense for how your jobs have changed, but also to get a sense for how we can improve. About a month ago, we asked you all to take a reader survey, and nearly 600 of you generously gave your time. The res...
Tags: Google, Seo, Ahrefs, YOAST, Neil Patel, Kissmetrics, Backlinko, SEM Post, Trevor-Klein, Trevor KleinThis


How to Use the "Keywords by Site" Data in Tools (Moz, SEMrush, Ahrefs, etc.) to Improve Your Keyword Research and Targeting - Whiteboard Friday

Posted by randfishOne of the most helpful functions of modern-day SEO software is the idea of a "keyword universe," a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your fingertips can be intimidating. In today's Whiteboard Friday, Rand explains the concept of the "keyword universe" and shares his most useful tips to take advantage of this data in the most popular...
Tags: Google, Europe, US, Seo, Ahrefs, Randfish, Video Transcription Howdy Moz, KeyCompete, HBR Harvard Business Review



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