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Best Brands 2019: Adidas, Lego, Lillet and Amazon Receive Coveted Brand Awards at Ceremony in Munich

Since its inauguration in 2004, the annual Best Brands event has become an influential industry fixture, and the 16th edition of the awards gala recognized Germany's best brands in Munich on 20 February. Best Brands is the only marketing award to measure the strength of a brand on the basis of two criteria based on extensive representative GfK studies: actual economic market success and the attractiveness of the brand in the perception of consumers.The evening gala at the Hotel Bayerischer Hof i...
Tags: Google, Amazon, France, Germany, Russia, Advertising, Samsung, Munich, Art and design, Porsche, Bmw, Siemens, Bosch, Lillet, Tefal, Serviceplan

Top 15 Best Global Brands 2000 to 2018

This best global brands chart is quite interesting. Amazon and Apple weren’t even on the list when this starts! Shout out to Frederico Krempel for bringing it to my attention. The post Top 15 Best Global Brands 2000 to 2018 appeared first on Branding and Marketing.
Tags: Apple, Amazon, Marketing, Brand, Branding, Frederico Krempel

Kindle Unlimited Promotion: 3 Months for $0.99 + Personal Finance Book List

Amazon is running Kindle Unlimited promotion of 3 months of unlimited reading for only $0.99. Redeem before 11:59 p.m. (PST), February 28, 2019. The standard offer is one 30-day free trial. Here, you can have been a previous Kindle Unlimited member (trial or otherwise), but you can’t be an existing paying member. Enjoy unlimited access to over 1 million books. Explore a rotating selection of popular magazines. Listen to thousands of books with Audible narration. Read anytime, on any dev...
Tags: Amazon, Marketing, Investing, Stanley, Richard Thaler, William Bernstein, Deals & Offers, Danko, Jen Smith, Ken Ilgunas, Darrow Kirkpatrick, Andrew Tobias Walden, Budgetnista Tiffany Aliche

Amazon Prime Video Is Promoting Good Omens at SXSW by Celebrating the Apocalypse

If someone at SXSW tries to convince you that the apocalypse is happening on May 31, don't fret--yet. What could easily be written off as a case of Austin weirdness is likely part of an elaborate activation by Amazon Prime Video to promote its upcoming Neil Gaiman show, Good Omens, based on the 1990 book...
Tags: Amazon, General, Neil Gaiman, Advertising, Austin, Sxsw, Amazon Prime Video

6 Digital Marketing Trends for 2019 and How to Adopt Them

While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach its ideal customer just when that customer needs it. With the constant flux of new technologies, the way that companies need to reach these customers has to evolve to make up the difference. Here are 6 digital marketing trends to consider for your 2019 marketing strategy. Digital Marketing Trend #1: Omnichannel Marketing Today’s consumer uses multiple ch...
Tags: Apple, Google, Amazon, Facebook, Instagram, Seo, Linkedin, Netflix, Facebook Messenger, House Of Cards, Bigcommerce, Alexa, Forrester, Digital Marketing, Digital Marketing Trends, Netflix Amazon

Creating My 2019 Goals and Plans

February is almost over so it’s a good time to create my goals and plans for 2019. My first goal is stop procrastinating. I guess I already failed on that one ;-). I admire all the bloggers out there who have their act together and get these things out in late December or even the first week or two of January. Before I jump into 2019, I have to very briefly review 2018. There’s a saying that you can’t get to where you want to go if you don’t know where you are. Like every year, I had a lot ...
Tags: Amazon, California, Goals, New York City, Marketing, Disney, Planning, Pennsylvania, Ikea, New Year, Aruba, New England, Disney World, Hershey, YMCA, Block Island

Data is the Crown Jewels: What That Means for Marketers Today (Thinks Out Loud Episode 239)

Looking to drive results for your business? Click here to learn more. Data is the Crown Jewels: What That Means Today (Thinks Out Loud Episode 239) – Headlines and Show Notes We’ve long talked about how data is the crown jewels for business. But what does that mean for marketers today? The latest episode of Thinks Out Loud takes a look for you. And here are the show notes: Why Google is the Beast That Scares Your Industry’s 800-lb. Gorilla (Thinks Out Loud Episode 238) Meet the king, the qu...
Tags: Apple, Google, Amazon, Facebook, Ecommerce, Podcast, Digital, Seo, E-commerce, Data, Google Analytics, Artificial Intelligence, Airbnb, Vizio, Expedia, Thinks Out Loud

H&R Block Tax Software 2018: Federal w/ e-File + State $18 (2/19 Only)

Update: This deal is back for one day again – February 19th, 2019. The benefit of “old-school” desktop tax software is that it doesn’t require your Social Security Number and financial details to be stored in the “cloud”, a fancy word for a third-party server where it can be copied or hacked. Here’s a limited-time deal on H&R Block Tax Software 2018 (PC/Mac download or physical CD). Amazon has H&R Block Deluxe Federal + State for $18 (list price $45), the lowest price of the year per CamelCame...
Tags: Amazon, Marketing, State, Turbotax, Deals & Offers, Deluxe Federal State, CD Amazon

Amazon Rekognition May Finally Be Audited and Ranked Alongside Other Vendors

Amazon is finally putting its money where its mouth is by collaborating with groups like the National Institute of Standards and Technology (NIST), the U.S. government lab with the existing industry benchmark for facial recognition, to develop standardized tests that remove bias and improve accuracy. Until now, unlike nearly 40 other companies in this space,...
Tags: Amazon, General, Advertising

Google Dominates US Paid Search – Can It Be Toppled?

In Q4 2018, Google accounted for 92% of all paid search clicks and 94% of all paid search ad spend in the U.S. for Merkle advertisers. That dominance is even greater on mobile devices, as Google click and spend share on phones amounted to 97% and 98%, respectively, in Q4. Now it’s certainly the case that some advertisers see Bing Ads and Yahoo Gemini ( ) accounting for a greater share of clicks and ad spend than the average Merkle advertiser, but independent parties like indicate a similarly ...
Tags: Apple, Firefox, Google, Amazon, Microsoft, Yahoo, US, Sem, Os, Safari, Mozilla, Merkle, Bing, Cpc, Bing Ads, Mozilla Firefox

March 11: SXSW Innovation Awards

The German marching band Meute performing at the 2018 SXSW Interactive Innovation Awards The Forrest Four-Cast: Feb 19, 2019 50 of the world’s top startups will be showcased at SXSW Pitch 2019. Read interviews with many of these young companies via this Medium page. Another great spot to find emerging talent is the SXSW Interactive Innovation Awards presented by KPMG on the evening of Monday, March 11 at the Austin Convention Center. For more information on this fun-filled ceremony (as well a...
Tags: Amazon, Startups, Hbo, UK, Texas, Awards, America, Social Media, Startup, Nasa, Chicago, Creativity, Hawaii, Innovation, Kpmg, Sarah Silverman

A Theology of Google, Facebook, Amazon and Twitter

We use Google to try and feel omniscient like God. God knows all things, and with Google we feel like we can know all things, too. We use Facebook to try and feel omnipresent like God. God is in all places at all times, and with Facebook we feel like we can be present everywhere, too. We use Amazon to try and feel omnipotent like God. God can do all things effortlessly, and with Amazon we feel like we can get anything we want with a single click. And Twitter, well, Twitter is just the devil.  ...
Tags: Google, Amazon, Facebook, Twitter, Religion, Social Media, Google Facebook Amazon

Developments in the digital ecosystem today

By Trisha Jalan and Sneha Johari A quick roundup of the developments in the Indian and international digital, tech and business ecosystem: ACT Fibernet has expanded to Lucknow, Jaipur and Ahmedabad. T-Series will start producing web series and web films, this venture will be headed by Vinod... ...
Tags: Travel, Amazon, Mobile, Facebook, Twitter, Video, News, Privacy, Internet, Government, Social Media, Insurance, Whatsapp, Policy, Regulation, Flipkart

PB Careers: Amazon – Sr. Product Manager, Global Sourcing

PB Careers: Amazon – Sr. Product Manager, Global Sourcing Job ID: 796548 | Services, Inc. Apply now DESCRIPTION Do you have a passion for products? Do you have proven analytical capabilities, exceptional communication, project management skills, and the ability to multi-task and thrive in a fast-paced environment? If yes, we need you in the Private Label business. The US Private Label team is looking for a customer-obsessed Sr. Product Manager to help drive one of the most exciting ca...
Tags: Amazon, Featured, US, Branding, 2019, Amazon com Services Inc, US Private Label

Reefer Madness Redux

First post:22 June 2018Reefer Madness… If I listed all of marijuana’s claims – valid, maybe valid, yet-to-be-determined, complete poppycock – you’d go mad …Since then, even before then, we’ve been using:The mature stoner: why are so many seniors smoking weed?Older people are the fastest-growing group of cannabis users, as stigma fades and some seek an alternative to prescription drugs.Women Bought Twice As Much Cannabis in 2018 As They Did The Year Before… For all marijuana-related purchases, Ba...
Tags: Amazon, Advertising, Baby Boomers, Rosner, Chuck Nyren, Abbie RosnerI

How To Write A Great Product Description Page

Every web-browsing human being reads a product description, almost every day. Most product descriptions are eye-bleeding horrors of lousy copy and unclear information. That means some of the most-read digital content is some of the worst. We can do better. This is my sort-of-system for better product descriptions. Use as you see fit. Two Kinds Of Descriptions You’re writing two product descriptions: The SERP snippet, to improve rankings and generate clicks The product description page, to gen...
Tags: Google, Amazon, Seo, Walmart, Blogging, Ppc, Copywriting, Don, TX, USP, TPI, Wil Reynolds, Presta

How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital channels. However, with players like Amazon and Google effectively moving the co-op game to digital, the modern terrain is shifting. Increasingly, we're going to see retailers and brands evolving their co-op...
Tags: Google, Amazon, Advertising, Voice, Top Advertising Strategy for Brands

Amazon’s New Program Lets Developers Reward Users With Gifts From the Site

Digital marketers are always on the lookout for technology that can deliver the right message to the right person on the right device at the right time. Over the years, there have been many who have claimed they can do it. Today, another company enters the fray: Amazon. With its new rewards service--called Moments--Amazon said...
Tags: Amazon, General, Advertising, Moments Amazon

Diversity on Tech Company Boards Continues to Move at a Snail’s Pace

Earlier this month, ecommerce giant Amazon appointed its first African-American female board member since 2009, tapping Starbucks chief operating officer Rosalind Brewer. However, expectations of a surge of similar moves in Silicon Valley should be tempered by this fact: Last January, Facebook appointed its first-ever African-American board member, former American Express chairman and CEO Kenneth...
Tags: Amazon, General, Advertising, American Express, Silicon Valley, Starbucks, Rosalind Brewer, Tech Company Boards Continues

Amazon’s HQ2 Dumps New York on Valentine’s Day

It's been a rough week for the world's richest man: As Amazon CEO Jeff Bezos' battle with the National Enquirer rages on, his company announced its romance with Long Island City, Queens, is over and it will not build part of a second headquarters there. "A number of state and local politicians have made it...
Tags: Amazon, Ecommerce, New York, General, Advertising, Jeff Bezos, National Enquirer, Long Island City Queens

Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers in the U.K.

Jumpshot’s The Competitive State of eCommerce Marketplaces Data Report, 2019 U.K. Edition, shows Amazon drove more than 65 percent of conversions across 15 major categories in 2018 LONDON — Jumpshot, the only company that unlocks walled garden data, today announced the expansion of Jumpshot, headquartered in San Francisco, California, to the U.K. market and the official availability […] The post Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers ...
Tags: Amazon, London, Featured, Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, San Francisco California, U K, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Jumpshot, Ecommerce Report, Jumpshot Insights

Become an Accredited Amazon Advertiser Today

You can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. Let’s take a dive into the new console and accreditation test. Read more at
Tags: Amazon, Pinterest, Seo, Artificial Intelligence, Quora, Tips, Programming Languages, Industry News, Certification, Event Marketing, Account Management, User Retention, AMAZO, ABM, Great Place to Work, Amazon Advertising

A Guide to Setting Up Your Very Own Search Intent Projects

Posted by TheMozTeamThis post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make supe...
Tags: Google, Amazon, Seo, Ppc, House, TheMozTeam, TheMozTeamThis

Amazon Prime Video Sees Itself as a ‘Global Network,’ and Says It’s Not Focused on Netflix

It's been exactly one year since Jennifer Salke accepted the job as head of Amazon Studios, and she gave reporters a state of the union at the Television Critics Association's winter press tour in Pasadena, Calif. One of her big initiatives when she arrived at Amazon from NBC, Salke said, was getting her hands around...
Tags: Amazon, Advertising, Netflix, Television Critics Association, Pasadena Calif, Amazon Studios, Jennifer Salke, Salke, TCA Press Tour

A guide to setting up your very own search intent projects

Posted by TheMozTeamThis post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make supe...
Tags: Google, Amazon, Seo, Ppc, House, TheMozTeam, TheMozTeamThis

What to Expect as Amazon Delves Deeper Into Smart Homes and AI

Amazon recently announced its plan to develop AI-enhanced homes through Plant Prefab, a company that specializes in high-quality, sustainable prefabricated homes, by integrating Alexa devices into what are being touted as affordable and easy-to-assemble houses. But is it possible to have high-tech homes that are also ecologically sustainable? Amazon's introduction of AI voice technology into...
Tags: Amazon, Advertising, Voice, Alexa, Emerging Tech, Plant Prefab

The AI Talent Gap: Locating Global Data Science Centers

Good AI talent is hard to find. The talent pool for anyone with deep expertise in modern artificial intelligence techniques is terribly thin. More and more companies are committing to data and artificial intelligence as their differentiator. The early adopters will quickly find difficulties in determining which data science expertise meets their needs. And the AI talent? If you are not Google, Facebook, Netflix, Amazon, or Apple, good luck. With the popularity of AI, pockets of expertise are eme...
Tags: Amazon, UK, Germany, Singapore, India, Toronto, Blog, Seo, Artificial Intelligence, Austin, Canada, Data Science, Machine Learning, Consulting, Ai, Montreal

The Basics of Building an Intent-Based Keyword List

Posted by TheMozTeamThis post was originally published on the STAT blog.In this article, we're taking a deep dive into search intent. It's a topic we've covered before with some depth. This STAT whitepaper looked at how SERP features respond to intent, and a few bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features, the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent project...
Tags: Google, Amazon, UK, Seo, Paa, YOAST, Calliope, Russ Jones, Page Authority Domain Authority, TheMozTeam, Scott Taft, TheMozTeamThis

Martin Sorrell: Brexit Is a Perfect Metaphor for What’s Happening Between Brands and Agencies

Sir Martin Sorrell closed out the IAB Annual Leadership Meeting in Phoenix, Ariz., today with a sprawling conversation that touched on his feelings about retirement, the broken agency model, what Brexit could mean for GDPR and a prediction for Amazon's growth potential. At the heart of the discussion, though, were his plans for his nascent...
Tags: Amazon, General, Advertising, Brexit, Iab, Martin Sorrell, Phoenix Ariz, Happening Between Brands

How Plans to Compete With Both Online and Traditional Retailers

How does a startup like compete against juggernauts like Amazon and Costco? The New York-based wholesale retailer has come a long way since Chieh Huang started the company from his garage in 2013, but he still remembers single-handedly fulfilling toilet paper roll orders in those early days, long before bringing in nine figures in...
Tags: Amazon, New York, Advertising, Costco, Challenger Brands, Chieh Huang

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