Marketing


Posts filtered by tags: Analytics[x]


 

You Ask, I Answer: Tracking PDF Activity with Google Analytics

Daniel asks, “How do I track PDF downloads and links in PDFs as goals in Google Analytics? PDFs don’t let you put Google Analytics tags in them.” This is a common question because many people want to be able to track downloads of things like sales collateral, marketing product sheets, etc. Using the techniques shown […] The post You Ask, I Answer: Tracking PDF Activity with Google Analytics appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Analytics, Google Analytics, Daniel, Christopher, Marketing Technology, Google Tag Manager


You Ask, I Answer: Testing Campaign Creatives with Google Analytics

David asks, “How do you know what pieces of a campaign’s creative were most impactful, such as images, tone, copy, offer, etc.?” The famous direct marketer Bob Stone said in 1968 that all direct marketing is based on list, offer, creative, and that gives us guidance as to what to structure our campaigns around for […] The post You Ask, I Answer: Testing Campaign Creatives with Google Analytics appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Analytics, Google Analytics, David, Ai, Christopher, Marketing Technology, Google Tag Manager, Bob Stone


4 Ways to Improve Your Data Hygiene - Whiteboard Friday

Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Dana DiTomaso. I am President and partner at Kick Point. We're a digital marketing agency, based in the froz...
Tags: Apple, Google, Facebook, Seo, Analytics, Google Analytics, West Coast, East Coast, Mixpanel, Edmonton Alberta, Eastern, GTM, Speechpad, Dana DiTomaso, DiTomaso, Ways to Improve Your Data Hygiene Whiteboard


[Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics

Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the pressure increasing,  it’s time for marketers to take control of the revenue process. The time is now to earn the respect of our organizational peers. We’ve earned a seat at the revenue table. So, what must marketers do to be seen as an integral part of the machin...
Tags: Marketing, Analytics, B2b, Consumer, Marketing Metrics, Marketing Metrics Analytics


You Ask, I Answer: Qualitative Data Analysis

Dave asks, “How do you interpret the “why”, i.e. if you see data that says actions were taken (or not) how do you determine WHY those actions were taken so you can replicate or avoid those specific marketing tactics moving forward?” No analytics tool focused on gathering “what” data – meaning, what happened – is […] The post You Ask, I Answer: Qualitative Data Analysis appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Data, Analytics, Dave, Data Science, Metrics, Christopher, Marketing Technology


You Ask, I Answer: Google Analytics Goal Setting

Fiona asks, “Can anyone help with how to set up basic goals in Google Analytics?” Fundamentally, goals require two things: – Business impact – Technical confirmation When setting up goals in Google Analytics, you’ll need both. Watch the video for details. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download […] The post You Ask, I Answer: Google Analytics Goal Setting appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Analytics, Google Analytics, Christopher, Fiona, Marketing Technology


You Ask, I Answer: How Analytics Indicates When To Change Tactics?

Jennifer asks, “How do I know, based on my analytics, when it’s time to change tactics?” For questions like this, we look outside of marketing to a discipline that is supremely well-practiced in changing tactics as soon as indicators go sour: financial trading. There are hundreds, if not thousands, of techniques for quickly spotting trends […] The post You Ask, I Answer: How Analytics Indicates When To Change Tactics? appeared first on Christopher S. Penn Marketing Blog.
Tags: Finance, Marketing, Seo, Data, Analytics, Data Science, Metrics, Jennifer, Christopher, Marketing Technology


For Our Marketing Team, These 7 Super Awesome Commercials Are Big Winners

It’s an absolute phenomenon . According to the sacred laws of modern television, digital, and on-demand viewing, consumers spend a whopping 364 days a year actively avoiding advertising and marketing messages. From strategic bathroom breaks and the embracing of alternative, bingeable entertainment channels to the installation of ad-blockers, consumers want to avoid unsanctioned commercial interruptions—whenever and wherever they’re enjoying content. But when Super Bowl Sunday...
Tags: Google, Hbo, Microsoft, Seo, Content Marketing, Analytics, Super Bowl Ads, Andy Warhol, Margaret Atwood, Annie, Pepsico, Hulu, Burger King, Jeff Bridges, Stella Artois, Casey Neistat


I Ask, You Answer: Buy AI For Marketers, Second Edition

Reversing the script today. I’m asking, and you’ll answer: please buy a copy of AI For Marketers, Second Edition. Why? What’s in it for you? This is a book to help marketers understand machine learning and how it applies to your work. You’ll learn what AI is and isn’t, the kinds of marketing problems it […] The post I Ask, You Answer: Buy AI For Marketers, Second Edition appeared first on Christopher S. Penn Marketing Blog.
Tags: Books, Marketing, Seo, Data, Analytics, Artificial Intelligence, Data Science, Machine Learning, Ai, Marketing Automation, Marketing Technology


You Ask, I Answer: Best Practices for Google Analytics UTM Tracking Codes?

Julie asks, “What are the best practices for managing Google Analytics UTM tracking codes?” UTM tracking codes – named after their original product, Urchin (the Urchin Tracking Module)- are a mainstay of Google Analytics. UTM codes come in five flavors – source, medium, campaign, term, and content. Each code serves a particular function, a way […] The post You Ask, I Answer: Best Practices for Google Analytics UTM Tracking Codes? appeared first on Christopher S. Penn Marketing Blog.
Tags: Google, Marketing, Seo, Analytics, Google Analytics, Metrics, Christopher, Julie, Marketing Technology, Urchin Tracking Module, Google Analytics UTM


You Ask, I Answer: Affordable Marketing Analytics Tools for Small Businesses?

Julie asks, “What are the best affordable analytics tools for small businesses and solopreneurs?” In this video, we’ll walk through the Google Marketing Platform as the platform of choice, plus give you a decision to make: time or money. Also mentioned besides Google Analytics: Hubspot CRM Agorapulse Talkwalker R Studio Tableau Public FTC Disclosure: links […] The post You Ask, I Answer: Affordable Marketing Analytics Tools for Small Businesses? appeared first on Christopher S. Penn Marketing Bl...
Tags: Marketing, Seo, Data, Analytics, Google Analytics, Data Science, Christopher, Julie, Marketing Technology, Google Marketing Platform


You Ask, I Answer: Using SEO Data for Social Media?

Emma asks, “How can you use SEO data for social media?” In this video walkthrough, we’ll examine two different types of keyword analysis to show how SEO data can guide social media content creation, focusing on a landscape analysis and a keyword analysis of competitors to know what your audience cares about most – and […] The post You Ask, I Answer: Using SEO Data for Social Media? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Data, Analytics, Data Science, Search Engine Optimization, Emma, Christopher, Marketing Technology


You Ask, I Answer: Overcoming Poor Past SEO Advice

Stanley asks, “How a website that is trying to become an authority site can overcome the pitfalls occurred from poor advice in the SEO realm?” Overcoming bad past SEO advice is a straightforward, if lengthy process. First, stop doing anything that’s expressly forbidden, like keyword stuffing. Then, follow the three steps in this video. Can’t […] The post You Ask, I Answer: Overcoming Poor Past SEO Advice appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Analytics, Search Engine Optimization, Christopher, Stanley, Marketing Technology


Top tips for killer analytics reports for #highered

When you do analytics work, analyzing the data and unearthing analytics insights are only half the battle. They are crucial steps, but nothing that matters will get done if you can’t drive decision makers to action. So, how can you share and present analytics reports that drive action? This part of the measurement process is more art than science in higher ed marketing and communication where there isn’t a strong data-driven culture. So, I asked the 11 higher ed professionals speaking, by my sid...
Tags: Facebook, Instagram, Marketing, US, Marketing Strategy, Analytics, Google Analytics, Montgomery, Chapel Hill, Don, Alan Etkin, Joshua Dodson, Karine Joly, Google Data Studio, Kris Hardy, Higher Ed Analytics Conference


You Ask, I Answer: What’s the Right Marketing Budget?

Julie asks, “What’s the right marketing budget?” I hear this question a lot during this time of year, when marketers are facing new strategies, new plans, and of course, new budgets. The answer to this question is more complex than it sounds, and requires a fair amount of research at your firm. Asking this straight […] The post You Ask, I Answer: What’s the Right Marketing Budget? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Strategy, Seo, Budgeting, Analytics, Metrics, Christopher, Julie, Marketing Technology, Right Marketing Budget


Engagement, data, bad/good managers, and the recruiting function

Amy Leschke-Kahle, the VP of Performance Acceleration at The Marcus Buckingham Company (which was acquired by ADP in 2017), gave us some of her precious Milwaukee-area time (Go Bucks! Giannis!) to discuss issues of engagement and data. We wanted to come in hot on this one, so we led with a rather-direct question. How do […]
Tags: Featured, News, Big Data, Milwaukee, Recruiting, Data, Analytics, Managers, Engagement, Hiring, ADP, Branding, Giannis, Blog Posts, Sourcing, Marcus Buckingham Company


You Ask, I Answer: Large Event Monitoring?

John asks, “What data would you be looking at about the Super Bowl and marketing?” First, a bit of clarity: the NFL highly regulates all of the branding around the event and has an army of lawyers that hit harder than Elandon Roberts. So, monitoring around the event can be challenging, and certainly before launching […] The post You Ask, I Answer: Large Event Monitoring? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, NFL, Social Media, Seo, Analytics, John, Marketing Automation, Christopher, Marketing Technology, Elandon Roberts


PR Software Maker TrendKite Sold to Cision for $225M Cash and Stock

Austin—TrendKite has sold to Cision, a Chicago-based public relations and marketing software company, in a $225 million in a cash-and-stock deal.Cision (NYSE: CISN) is paying $94 million in cash and offering Austin-based TrendKite shareholders 10.2 million Cision shares. The company’s stock dipped 2.6 percent to $12.16 each as of midday in New York after opening at $12.49 apiece. Cision went public in a $2.4 billion merger deal in 2017, and grew through acquisitions of other public relations bu...
Tags: Startups, New York, Texas, Technology, Media, Pinterest, Big Data, Advertising, Marketing, Memphis Grizzlies, Trends, Social Media, Startup, Tech, Atlanta, Public Relations


You Ask, I Answer: Books About Google Analytics?

Rudy asks, “I would like to buy a bible in Google Analytics, which hard copy book do you recommend?” There isn’t one. The thing about Google Analytics – and any SaaS-based software – is that they are very fast-moving targets. Google Analytics in particular makes substantial changes on a regular, frequent basis; in the summer […] The post You Ask, I Answer: Books About Google Analytics? appeared first on Christopher S. Penn Marketing Blog.
Tags: Books, Marketing, Seo, Analytics, Google Analytics, Rudy, Christopher, Marketing Technology


You Ask, I Answer: Creativity and Solving Data Problems?

Stephan asks, “Do you create space for creativity and intuition to help uncover new ways to use data?” This is a fantastic question; in many cases, the creativity doesn’t come from the data, but from knowledge of our tools. There’s a martial arts exercise I was taught years ago that applies well here for solving […] The post You Ask, I Answer: Creativity and Solving Data Problems? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Data, Analytics, Data Science, Christopher, Stephan, Marketing Technology


The Impact of Government Shutdown on Marketing Data

It’s difficult to understate how disruptive the shutdown is to everyone, not just the people who directly work for Uncle Sam, or just how long the aftereffects will last. Before I say anything else, I want to make clear that the people who have been forced against their will to work for free for nearly […] The post The Impact of Government Shutdown on Marketing Data appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Data, Analytics, Artificial Intelligence, Data Science, Machine Learning, Ai, Sam, Christopher, Marketing Data, Marketing Technology


You Ask, I Answer: Balancing Creation and Promotion in Content Marketing?

Michael asks, “How do you find the balance between creation and promotion in content marketing?” Great question – the answer is going to depend on which is more broken. Generally speaking, I’m a fan of mitigating the weakest point in any operational funnel until you hit diminishing returns. The question is, how do you know […] The post You Ask, I Answer: Balancing Creation and Promotion in Content Marketing? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Strategy, Seo, Content Marketing, Analytics, Content, Metrics, Michael, Christopher, Marketing Technology


You Ask, I Answer: Analytics Reports Tools?

Julie asks, “How do you put your analytics reports together? Excel, powerpoint, or something else?” As with any questions about tools, the answer is contingent on many factors. – What does the person have? Excel and Powerpoint are nearly ubiquitous, as is a web browser – What has the customer asked for? – What are […] The post You Ask, I Answer: Analytics Reports Tools? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Data, Analytics, Reporting, Metrics, Christopher, Julie, Marketing Technology


You Ask, I Answer: Year-End Social Media Reporting?

Alessandra asks, “what is the best way to prepare a social media marketing report for 2018 to send to management? I keep track of followers and number of posts by month, but maybe there is other data I should include?” Great question. Reporting should always tell a story, and the story most management wants to […] The post You Ask, I Answer: Year-End Social Media Reporting? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Analytics, Metrics, Christopher, Alessandra, Marketing Technology


How to Launch a Profitable Online Grocery Store in 2019

With busy lives and hectic schedules, online shopping has become a life savior for a majority of consumers. Increased online shopping by tech-savvy consumers has led to an exponential rise in many online stores. As a matter of fact, brick and mortar stores have also entered the online eCommerce industry to stay in business. Grocery is one of such sectors that have made a prominent drift from traditional to the virtual world. Resonating with the evolving technology, online grocery stores provide ...
Tags: Marketing, Sales, Analytics, Paypal, Online Marketing, Market Research Stats Solutions, Build An Online Store, Grocery marketplace store, Grocery mobile app development, Grocery Supermarket store, Launch Online Grocery Store, Online Grocery Stores, Readymade Ecommerce Platforms, Magento Wix BigCommerce, Multiple Payment Options Customers, Rewards Grower


You Ask, I Answer: How Often Should You Repost on Social Media?

Ian asks, “How often should I repost content on social media channels like Twitter and Facebook and Instagram? How much is too much?” Let’s dive into our analytics to answer this question. You’ll need the analytics for each of the social networks you use, as well as a web analytics package like Google Analytics. There […] The post You Ask, I Answer: How Often Should You Repost on Social Media? appeared first on Christopher S. Penn Marketing Blog.
Tags: Facebook, Social Networks, Marketing, Social Media, Seo, Analytics, Google Analytics, Ian, Christopher, Marketing Technology


You Ask, I Answer: Post-View Attribution?

Oliver asks, “How do you track offsite conversions post-view (not post-click)? E.g. How can you attribute conversions from a consumer who read about your product on your site, didn’t click on any link but afterwards went directly to Amazon to buy it?” Fundamentally, if you have no visibility into post-click analytics, which is the case […] The post You Ask, I Answer: Post-View Attribution? appeared first on Christopher S. Penn Marketing Blog.
Tags: Amazon, Books, Marketing, Seo, Analytics, Metrics, Oliver, Christopher, Marketing Technology, Affiliates


Important Metrics When Measuring Digital Marketing Success

When John Doe started off with his software firm and launched a website to sell his Social Media Marketing expertise, he realized that the growth of his brand is dependent on two things How many leads he has scored & how many sales he has successfully closed! Although these two metrics hold significant importance in the world of digital marketing, it is not the only metrics which define the success ratio of a marketing campaign. You need to analyze what is the end-game of your business module… A...
Tags: Marketing, Sales, Social Media Marketing, Analytics, Google Analytics, Digital Marketing, John Doe


Heed Attention to the Following Important Metrics When Measuring Digital Marketing Success

When John Doe started off with his software firm and launched a website to sell his Social Media Marketing expertise, he realized that the growth of his brand is dependent on two things How many leads he has scored & how many sales he has successfully closed! Although these two metrics hold significant importance in the world of digital marketing, it is not the only metrics which define the success ratio of a marketing campaign. You need to analyze what is the end-game of your business module… A...
Tags: Marketing, Sales, Social Media Marketing, Analytics, Google Analytics, Digital Marketing, John Doe


You Ask, I Answer: How to Evaluate Influencer Marketing Software?

Jim asks, “What should we be looking for in influencer marketing software? We need a BS detector for all the sales pitches.” Influencer marketing software has to fulfill at least one of three functions: Identification – finding influencers through proven methods. Outreach and management – managing the outreach, assets, contracts, etc. of influencers like a […] The post You Ask, I Answer: How to Evaluate Influencer Marketing Software? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Analytics, Influence, Influencer Marketing, Jim, Christopher, Marketing Technology



Skip ADS
Filters
show more filters
December - 2018
MoTuWeThFrSaSu
     12
3456789
10111213141516
17181920212223
24252627282930
31      
January - 2019
MoTuWeThFrSaSu
 123456
78910111213
14151617181920
21222324252627
28293031   
February - 2019
MoTuWeThFrSaSu
    123
45678910
11121314151617
18192021222324
25262728