Marketing


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Advertisers are gearing up for live events again

Hi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news:Advertisers bet on live events; And Omnicom ups its data pitch.If you got this newsletter forwarded, sign up for your own here. First up: Don't miss our webinar this Thursday on the future of ad targeting featuring execs from Mars Petcare, The Trade Desk, R/GA, and The Washington Post. Details here. Eli Joshua Ade/HBO Advertisers are banking on live e...
Tags: Advertising, Media, Nordic, Newsletter, Newsletters, Omnicom, Extreme Reach, Live Event, Marketing, FT


Swaarm Launches Privacy Enabled Attribution in Response to Apple’s IDFA Removal

Partner affiliate marketing attribution solution is first-of-its-kind for effectively capturing campaign and traffic source throughout the whole advertising network chain BERLIN — Swaarm announced the launch of a new, first-of-its-kind attribution chain methodology Privacy Enabled Attribution (PEA Chain) for the mobile advertising industry. PEA offers an effective attribution model for companies impacted by Apple’s removal of its […] The post Swaarm Launches Privacy Enabled Attribution in Respon...
Tags: Ad & Media Strategies, Ad Products, Ad Targeting, Digital Intelligence, Digital Marketing, Online Advertising Challenges, Press Releases, User Privacy, Affiliate Marketing, Marketing Attribution, Pea Chain, Privacy Enabled Attribution, Swaarm


Choosing a new brand name ? Do an A.S.S. count.

ASSOCIATIONS + SLOGANS SCORE Let’s say you’ve got two metaphorical names under consideration for your new computer company, Apple and Strawberry. Both names meet your baseline brand positioning criteria: Simple, warm, human, approachable, organic, disruptive. Half your team champions Apple and the other half love the name Strawberry. It’s pointed out that the names couldn’t be more similar – they are both red fruits. So why not flip a coin and move on?  The Chief Obfuscation Officer calls f...
Tags: Uncategorized


Apple will welcome Parler, the Twitter alternative favored by conservatives, back on its app store

Pro-Trump supporters storm the U.S. Capitol following a rally with President Donald Trump on January 6, 2021 in Washington, DC. Samuel Corum/Getty Images Apple will allow Parler back on its app store after the app changed its moderation policies. It was banned from app stores due to faulty content reviewing processes after the Capitol siege. Parler is favored among the right and is billed as a Twitter alternative committed to free speech. See more stories on Insider's business page. Ap...
Tags: Apple, Facebook, Apps, Twitter, Utah, Politics, News, Congress, Colorado, US, Trends, Social Media, Washington Dc, House, Silicon Valley, Donald Trump


Sometimes we’ve got to block, delete or unfriend

Thanks to the internet, social media and our mobile devices, there will be occasions where we need to block, delete or unfriend. This is something that most of us don’t envision having to do with someone we once liked, loved or valued, and as a result, we get stuck in trying to avoid it. In this week’s episode of The Baggage Reclaim Sessions, I talk about why we resist blocking, deleting or unfriending even when not doing so means that we torture ourselves. I share some of the signs that it’s t...
Tags: Apple, Social Media, Dating, Podcast: The Baggage Reclaim Sessions, The No Contact Rule, Facebook and Breakups, Playing Games In Relationships, Blocking And Deleting, Taking A Break From Your Relationship


Podcast Ep 221: Sometimes we’ve got to block, delete or unfriend

Thanks to the internet, social media and our mobile devices, there will be occasions where we need to block, delete or unfriend. This is something that most of us don’t envision having to do with someone we once liked, loved or valued, and as a result, we get stuck in trying to avoid it. In this week’s episode of The Baggage Reclaim Sessions, I talk about why we resist blocking, deleting or unfriending even when not doing so means that we torture ourselves. I share some of the signs that it’s t...
Tags: Apple, Social Media, Dating, Podcast: The Baggage Reclaim Sessions, The No Contact Rule, Facebook and Breakups, Playing Games In Relationships, Blocking And Deleting, Taking A Break From Your Relationship


Facebook to test new business discovery features in U.S. News Feed

Facebook announced this morning it will begin testing a new experience for discovering businesses in its News Feed in the U.S. When live, users to tap on topics they’re interested in underneath posts and ads in their News Feed in order to explore related content from businesses. The change comes at a time when Facebook has been arguing how Apple’s App Tracking Transparency update will impact its — a claim many have dismissed as misleading, but nevertheless led some about the impacts to their...
Tags: Apple, Social, Mobile, Facebook, Instagram, Advertising Tech, Social Media, Tech, Software, United States, News Feed, Facebook Photos, Social Network, Targeted Advertising, Social Software, Facebook Page


Now with More Rick Rolling

In this Marketing Over Coffee: In this episode learn about Interpretability, Compassion, Jabra Earphones, and more!! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Rick Astley Greylock Snow Day Interpretability vs. Explainablility 8:37 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publi...
Tags: Apple, Google, Podcast, Marketing, Fed, Stackadapt, Marketing Over Coffee Newsletter, Rick Rolling, Analytics for Marketers Slack Group Get the Job, Sony Jabra Bose Shure Siri


20 Tools and Apps for Creating Marketing Videos

As humans, we love video. The movement. The faces. The emotion. A great video hooks us and pulls us in. Driving traffic, increasing engagement, and reaching a larger audience is easier to do with exciting and professional-looking videos.  If you’re still not convinced why video should be a priority for your business, here are some stats: 85% of internet users in the US watch online videos87% of marketing professionals use video as a marketing tool88% of video marketers are satisfied wit...
Tags: Apple, Facebook, Tools, Movies, Marketing, US, Social Media, Linkedin, Animoto, Biteable, Powtoon, Quik, Youtube Twitter LinkedIn, Facebook Ads Instagram, VideoScribe, Shutterstock Getty


6 Elements Of Digital Brand Dominance

Video streaming is just one example of a digital economy where competition is intensifying. Many so-called legacy companies are caught up in a battle with digital competitors, and so far, the born-digital companies have been eating their lunch. Walmart (and every other physical retail store, from Macy’s to Best Buy) is in a constant duel with Amazon, and banks and credit card companies are squaring off against PayPal and Apple Pay. Meanwhile the digital giants are battling each other for mark...
Tags: Apple, Google, Amazon, Microsoft, India, Digital, Walmart, Paypal, Netflix, Brazil, Aws, Penguin Random House, Random House, Dollar Shave Club, Branding, Gillette


Here’s Why You Won’t Find Talking Animals or Irritating Jingles in NJM Insurance’s Advertising

Brands have a long history of distinguishing themselves by taking direct aim at their competitors. Sometimes the poke is subtle, like when 7-Up called itself the "un-cola" in the 1970s, and sometimes it's kinda mean, like in Apple's "I'm a Mac" spots from the early 2000s that cast a portly dweeb to play a PC....
Tags: Apple, Advertising, Branding, NJM Insurance


Mike Lindell has launched VIP access to his social-media site Frank, which he says will bar swearing, porn, and death threats

MyPillow CEO Mike Lindell. Stephen Maturen/Getty Images Mike Lindell's platform Frank is set to go live on Monday but VIPs can get access from Thursday. Lindell said he'd spent millions of dollars on the site's security, including its own servers. He described the site as a cross between YouTube and Twitter - but some content will be off-limits. See more stories on Insider's business page. You can now sign up for VIP access to Frank, the social-media site being launched by ...
Tags: Apple, Google, Amazon, Youtube, Trends, Social Media, Retail, Donald Trump, Trump, Frank, Lindell, Newsweek, YouTube Twitter, Tech Insider, Mike Lindell, MyPillow


Impossible Foods Hires a Veteran of Apple Ads to Beef Up Its Creative Marketing

Plant-based burger maker Impossible Foods has hired a former Apple creative and veteran creative consultant to supercharge its marketing efforts, on the heels of its first national ad campaign with the provocative tagline, "We Are Meat." Steve Turner was ecd at TBWA\Media Arts Lab, Apple's dedicated creative agency, during an era that saw the debut...
Tags: Apple, Advertising, Impossible Foods, Food & Beverage, Steve Turner, TBWA \ Media Arts Lab Apple, Leadership & Talent, Plant-based Products


Defining Your Brand Vision

Brand vision is intention. It can be a single-minded intent, or a group of goals and objectives — typically no more than one, two or three. Steve Jobs wanted this, “Put a ding in the universe.” Henry Ford wanted to make cars that ordinary Americans could afford. (Consider that in Henry’s era, people were driving the equivalent of $200,000 Teslas while everyone else was riding a horse.) Tesla Motor’s vision is to accelerate the world’s transition to sustainable energy. And Elon Musk’s newest v...
Tags: Apple, Google, Amazon, Elon Musk, Bali, Steve Jobs, US, San Francisco, Netflix, Tim Cook, Walt Disney Company, Airbnb, Zappos, Jeff Bezos, James Freeman, Vision


1.3 million Clubhouse users' data was reportedly leaked

Hi and welcome to Insider Advertising for April 12. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Clubhouse data leak.Mobile deals heat up.Media burnout.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. A user of the social media app Clubhouse shows her smartphone with the logo of the audio app...
Tags: Apple, Facebook, Texas, Media, Cbs News, Advertising, Newsletter, Trends, Digital Media, M&a, Cbs, Ad Tech, Clubhouse, Inmobi, Bernanke, Newsletters


P&G tries to get around Apple’s privacy updates and CMO moves rose 25% in 2020: Friday Wake-Up Call

Plus, a Dolly Parton partnership gaffe and brands partake in vaccination guideline memes
Tags: Apple, Advertising, CMO, Dolly Parton


When Apple’s IDFA Changes Hit “Nobody Really Knows” What To Expect

The industry is waiting with bated breath ahead of Apple's imminent iOS update, which will severely limit tracking and ad targeting across Apple's mobile devices--and impact the $105 billion U.S. mobile-ad industry. Apple's update will introduce App Tracking Transparency (ATT), a framework that requires publishers to ask users whether they want to be tracked across...
Tags: Apple, Advertising, Ad Tech, Programmatic


Roku is planning a big advertising push

Hi and welcome to Insider Advertising for April 9. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Roku hunts for agencies.Klarna's influencer council.TikTok beauty trends.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Roku, Nasdaq sign Reuters Roku is looking for a new ad agency to...
Tags: Apple, UK, Media, China, Advertising, US, Newsletter, Trends, Netflix, Sony, Roku, Influencer Marketing, Skincare, Klarna, Newsletters, Sebastian Siemiatkowski


UK Launches New Watchdog to Police Big Tech's Ad Market Monopoly

The UK government launched a new watchdog agency on Wednesday that will be tasked with keeping an eye on Big Tech companies like Google and Facebook, according to an announcement published online. The stated goal of the new watchdog is to police the “concentration of power among a small number of firms” in the world…Read more...
Tags: Apple, Google, Facebook, UK, Science, Media, Ebay, Advertising, Social Media, Companies, Computing, News Corp, World Wide Web, Business Finance, Big Tech, Andrea Coscelli


How ad agencies are planning to return to the office

Hi and welcome to Insider Advertising for April 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on:How ad agencies are returning to offices.The Trade Desk and Publicis.Porter Novelli's turnaround.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Toby Melville/Reuters Here's how ma...
Tags: Apple, Google, Verizon, Facebook, Media, Youtube, Advertising, US, Newsletter, Trends, Sony, Andreessen Horowitz, Instacart, Publicis, Ad Tech, WPP


Comcast's Peacock faces new tests from advertisers, viewers

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. I'm Lucia Moses, deputy editor here.Remember you can sign up to get this newsletter daily here.First, senior reporter Lauren Johnson is hosting a webinar about how advertisers can navigate the death of third-party cookies on April 22 with execs from The Trade Desk, Mars, The Washington Post, and R/GA. Sign up here.What we're following this week: Peacock's big testRec...
Tags: Apple, Media, Washington Post, Advertising, US, Newsletter, Trends, Comcast, Nbcuniversal, Playboy, Nbc Universal, Pepsico, WSJ, Nordic, Danone, Claire


How You Can Maximize Ulysses 22 as a Blogger

The Ulysses 22 is one of the latest cool apps for bloggers. Just a few weeks ago, Ulysses 22 was relaunched with new and exciting features. It is one of the most raved about for Mac and Apple users. The features of Ulysses 22 alone are a good indicator of how useful the app is for bloggers. The Ulysses 22 app is easy to download at the Mac App Store. For only $5.99 per month, all features of the Ulysses app are within reach. Also, the app offers free trials for those who want to migrate their wo...
Tags: Apple, Microsoft, Advertising, Microsoft Word, Ulysses, Blog Tips, Blogger Tips, Blogger Tools


Peter Rice takes charge at ABC News

Hi and welcome to Insider Advertising for April 6. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Peter Rice takes charge at ABC News.Brands blast Georgia voting law.Apple takes a jab at Facebook.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Peter Rice. Allen Berezovsky/WireImage Disn...
Tags: Apple, Google, Facebook, Home Depot, Cook, Coca-cola, Media, Supreme Court, Advertising, Disney, Newsletter, Trends, Atlanta, Georgia, New York Times, Tim Cook


Clarence Thomas plays a poor devil’s advocate in floating First Amendment limits for tech companies

Supreme Court Justice Clarence Thomas flaunted a dangerous ignorance regarding matters digital in an opinion published today. In attempting to explain the legal difficulties of social media platforms, particularly those arising from Twitter’s ban of Trump, he makes an ill-informed, bordering on bizarre, argument as to why such companies may need their First Amendment rights curtailed. There are several points on which Thomas seems to willfully misconstrue or misunderstand the issues. The first i...
Tags: Apple, Google, TC, Facebook, Twitter, Lawsuit, Fcc, Supreme Court, Opinion, Government, Social Media, Tech, Donald Trump, First Amendment, Srinivasan, Trump


Apple CEO Tim Cook appears to take jab at Facebook saying App Store would be better with 'more social networks'

Facebook CEO Mark Zuckerberg, left, and Apple CEO Tim Cook. MANDEL NGAN/AFP via Getty Images;Xinhua/Liu Jie via Getty Images;Insider Facebook and Apple have been at odds over the phone maker's coming privacy changes on targeted ads. Apple CEO Tim Cook appeared on a podcast with journalist Kara Swisher to talk about data and privacy. Cook seemed to make a dig at Facebook, sharing his opinion there should be "more social networks." See more stories on Insider's business page. Apple C...
Tags: Apple, Google, Facebook, Mark Zuckerberg, Spotify, Cook, Sway, Advertising, Trends, Social Media, Bloomberg, Getty Images, Fbi, New York Times, Tim Cook, App Store


Tim Cook says Facebook's objections to letting people pick whether or not to be tracked are 'flimsy arguments'

Apple CEO Tim Cook, left, and Facebook CEO Mark Zuckerberg. AP; Francois Mori/AP Tim Cook says Facebook's arguments about Apple's upcoming privacy features are "flimsy." "I think that you can do digital advertising...without tracking people," he told The New York Times. Facebook has said Apple's new feature will destroy part of its advertising business. See more stories on Insider's business page. Tim Cook isn't buying Facebook's arguments against Apple's upcomi...
Tags: Apple, Facebook, Mark Zuckerberg, Cook, Privacy, Advertising, Trends, New York Times, Tim Cook, The Times, App Store, Wall Street Journal, Zuckerberg, Mark, Kara Swisher, Cambridge Analytica


Is Dave Ramsey’s Advice Right for You?

Dave Ramsey is a sensation in the world of personal finance. He may even be the most popular financial guru of our time. He has had several TV shows, he’s a best-selling author, he’s created classes that are now taught all across the country, and he has his own radio show too. When a man has these kinds of credentials, we must all see if his advice is right for us. I first heard of Dave Ramsey from my parents. They were about to enroll in his series of in-person classes called ‘Financial Peace ...
Tags: Apple, Marketing, Lifestyle, Debt, Dave, Suze Orman, Arizona, Nebraska, Credit, Clark, Dave Ramsey, Denmark Sweden, Financial Peace University, Clark Howard Suze, Right Financial Advice


Choose a Brand Name Like You’re Hiring a CMO

A name has work to do. Create a job description for it. It’s natural to put together a list of asks for your name that includes things like credibility, trust, reliability, honesty, transparency, quality, yada yada yada.But a name is a specialist, and these types of foundational brand positioning qualities are common to every business in existence. They need to be established by the other touch points of your brand. “Not my job”, should be the response of any name candidate asked to perform t...
Tags: Apple, Uncategorized, Godzilla, Branding, Don, Hotwire, Trillium, Megagon, Igor Bad, Truist Slack


How to Manage (and Cancel) Your Subscriptions on iOS and Android

I don’t know about you, but the number of times I’ve signed up for a free trial of an app or service and completely forgotten about it, only to get hit with unexpected monthly charges on my credit card statement is...well, it’s a lot. And while there are a few ways to remind yourself when those free trials end, some…Read more...
Tags: Iphone, Apple, Science, Marketing, Subscription Business Model


How to Easily Manage All Your Subscriptions on iOS and Android

In these trying times, no concept is as double-edged a sword than “auto-renewal.” While it seems so convenient to automatically charge for a monthly or yearly subscription without thinking about it, we often all sign up for too many free trials and auto payments to firmly keep track.Read more...
Tags: Iphone, Apple, Marketing, Articles, Philosophy, Lifehacks, Icon, Subscription Business Model



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