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For 4/20, Weedmaps Towered Over Times Square With a Message Against Incarceration

In its first media buy in New York's famed Times Square, Weedmaps took over the heavily trafficked area today to celebrate 4/20, congratulate the state for legalizing recreational weed and make the case against incarceration over cannabis possession. The ad's two-part message calls on New Yorkers to "lift those legal joints" in honor of "this...
Tags: Beer, Spirits & Cannabis, General

Who Will Earn Pole Position for the Buschy McBusch Race 400?

It's a shame that Boaty McBoatface is ineligible to compete in the Buschy McBusch Race 400. Busch, the official beer of Nascar, held a contest that enabled one fan to name its Nascar Cup Series race at Kansas Speedway May 2, with voting taking place on Twitter, and the checkered flag was waved over Buschy...
Tags: Beer, Spirits & Cannabis, Social Pro Daily

For Earth Day, New Belgium Brewing Created a Beer With Post-Climate Apocalypse Ingredients

In the next 80 years, climate scientists expect the sea level to rise somewhere between a foot or two, meaning that much of Florida and other coastal regions will be under water and clean drinking water will become more difficult to access. The changing climate is also expected exacerbate wildfires, droughts and insect outbreaks, not...
Tags: Beer, Spirits & Cannabis, Climate Change, Sustainability

How 4/20 Cannabis Marketers Are Getting More Innovative and Ambitious Than Ever

References to getting ripped at 4:20 p.m. and celebrating April 20 as a wake-and-bake holiday used to be strictly insider talk, exchanged with a knowing wink between hard-core cannabis fans. But there's been a massive shift in the 50 years since the concept first sprang up among a group of Northern California teenagers: It's not...
Tags: Beer, Spirits & Cannabis, Experiential

10 Ways Non-Cannabis Brands Are Celebrating 4/20, a High Holiday Quickly Going Mainstream

A dairy-free yogurt brand called Harmless Harvest invites consumers to "pack the perfect 420 bowl," while will pick up weed-fueled room service tabs--up to $200--for people with the munchies. But it may be heritage sneaker maker Adidas that's come through with the most indelible promotion for the cannabis high holiday on April 20. Via...
Tags: Beer, Spirits & Cannabis

Anheuser-Busch Celebrates Having a Beer Safely in Follow Up to Super Bowl Ad

While most consumers are familiar with brands like Bud Light and Budweiser whether they drink beer or not, its likely far fewer are aware of or have a relationship with the parent company of those brands, Anheuser-Busch. But the world's largest brewer wants to change that. This year, it pulled Budweiser from the Super Bowl...
Tags: Beer, Spirits & Cannabis, CPG & Grocery

Heineken Taps Into Fun Moments People Have Experienced Even in Lockdown

As Europe struggles to reopen from a year of lockdowns amid the coronavirus pandemic, Heineken has released a global campaign to celebrate the fun and highlight inventive measures people have taken to be safe as they contemplate life outside their homes. The "We'll Meet Again" ad campaign from Publicis Italy was released on April 19,...
Tags: Europe, Advertising, Beer, Heineken, Food & Beverage, Publicis Italy, Lockdown, Coronavirus, Spirits & Cannabis

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

Paolo Provinciali, vp of of media and data in the U.S. at Anheuser-Busch InBev, and Cara Lewis, evp and head of U.S. media investment at Dentsu, joined Adweek's Mediaweek virtual conference to discuss the pair's efforts to change the currency of reference to consumer attention from impressions and GRPs. Top line Buying against a demographic...
Tags: Advertising, Beer, Measurement, Adweek, Metrics, Ab Inbev, Food & Beverage, Anheuser Busch Inbev, Consumer, Dentsu, Performance Marketing, Mediaweek, Cara Lewis, Audience Analytics, Legacy Brands, Spirits & Cannabis

This CBD Brand Bought 54 Outdoor Ads for a Drink It’s Not Allowed to Advertise or Sell

Cannabis and products derived from it are still illegal in many countries around the world, including in Finland. To push for legislative change and garner consumer recognition, a Finnish CBD drink brand found a novel way to gain attention: By advertising products consumers can't even buy. YSUB (the unusual name is literally the reverse of...
Tags: Advertising, Beer, Finland, Out Of Home, Food & Beverage, Spirits & Cannabis

Budweiser’s Clydesdales and Puppy Reunite to Sponsor Your First Post-Vaccine Beer

The year is 2014. The Seahawks just beat the Broncos in the Super Bowl, Bruno Mars is performing at the Halftime show and for the first time, Budweiser has introduced viewers to an unforeseen, yet undeniably charming pair that would soon become synonymous with one of America's favorite beers: the Clydesdale and puppy. Top line...
Tags: Advertising, America, Beer, Bruno Mars, Seahawks, Broncos, Life After Lockdown, Spirits & Cannabis

Diageo Acquires Another Ready-to-Drink Alcohol Brand Loyal 9

Diageo, the spirits giant behind Johnnie Walker, Crown Royal and Don Julio, has purchased ready-to-drink (RTD) cocktail brand Loyal 9 from Sons of Liberty Spirits Company. Top line Founded in 2018, Loyal 9 is a vodka-based beverage that comes in flavors such as lemonade, mixed berry lemonade and watermelon lemonade. Diageo paid for the acquisition...
Tags: Advertising, Diageo, Beer, RTD, Don Julio, Spirits & Cannabis, Briefly, Johnnie Walker Crown Royal, Sons of Liberty Spirits Company Top

Hornitos Tequila and The Black List Partner to Support Underrepresented Filmmakers

The creative world has long lacked equality in its representation of creators of color, leading to a predominantly white industry and one-sided perspective in media production. Recognizing this, Hornitos Tequila and producer and screenwriter hub The Black List are teaming up to take a step forward in fostering diverse representation in the film industry. Top...
Tags: Advertising, Diversity, Beer, The Black List, Equity and Inclusion, Spirits & Cannabis, Briefly

Busch Dog Brew Wants to Hire Your Dog

Busch Dog Brew is sniffing around for a CTO, but the "t" doesn't stand for "technology." The alcohol-free, bone broth brew that Busch created for dogs last summer so that they could enjoy a cold beer with their favorite humans is expanding its senior leadership team and looking to add a chief tasting officer. The...
Tags: Advertising, Beer, Cto, Busch, Social Pro Daily, Spirits & Cannabis, Busch Dog Brew Wants

Every Celebrity Has an Alcohol Brand—but What Spells Success?

George Clooney co-founded Casamigos tequila in 2013. Four years later, the trio of founders cashed in on its success in a big way by selling the company to alcohol conglomerate Diageo for $1 billion. Clooney's success has inspired scores of celebrities to follow him into the alcohol industry. Months after Casamigos sold, actor Ryan Reynolds...
Tags: Advertising, Diageo, Beer, Magazine, George Clooney, Clooney, Casamigos, Spirits & Cannabis

To Celebrate Pubs Reopening, Stella Artois Will Tip UK Bartenders for Every Pint Sold

LONDON--Great Britain has a well-deserved reputation for its excellent pub culture, but in the past 12 months, pubs have mostly remained shuttered. But now, for the first time in several months, England has allowed pubs to reopen their gardens, with pubs in Scotland and Wales to follow later in the month. To celebrate, Stella Artois...
Tags: England, Wales, Scotland, Advertising, Beer, Stella Artois, Food & Beverage, London Great Britain, Adapting to Crisis, Life After Lockdown, Spirits & Cannabis

How AB InBev and e.l.f. Cosmetics Are Cultivating Purpose-Filled Partnerships

At Adweek's Sustainability and DEI Summit last week, executives from across a wide range of industries shared how they're aiming to reshape business practices to improve sustainability, build more inclusive and diverse workplaces and eliminate waste along supply chains. To speak to how cross-brand and internal partnerships can support those efforts, AB InBev's head of...
Tags: Advertising, Events, Sustainability, Beer, Adweek, Spirits & Cannabis, CPG & Grocery

Adweek Podcast: Get Caught Up on Cannes, Media’s Top Talent and Celebrity-Owned Spirits

On this week's episode of Adweek's weekly podcast, Yeah, That's Probably an Ad, co-hosts David Griner and Ko Im are joined by a panel of colleagues to discuss the status of Cannes Lions, Adweek's Media All-Stars and why so many celebrities are getting involved in the spirits category. Joining the discussion this week are: o...
Tags: Advertising, Beer, Adweek, David Griner, Media All-Stars, Adweek Podcasts, Ko Im, Spirits & Cannabis, Cannes Media, Cannes Lions Adweek s Media All Stars

Chopped 420 Taps Into Cannabis Culinary Trend for Discovery+

Fans of the Food Network's long-running competition show, Chopped, are familiar with its celebrity story arcs. Martha Stewart will drop in for a handful of episodes this month and the show will offer cross-over kitchen battles--can anyone beat Bobby Flay? But an upcoming, limited-run series on the new Discovery+ streaming service aims to blow audiences...
Tags: Martha Stewart, Advertising, Beer, Bobby Flay, Food Network, Spirits & Cannabis

Generating More Solar Power Than You Need? This Brand Offers Free Beer as a Reward

There's no shortage of ways to help our environment, from volunteering for community cleanups to reducing our dependence on plastics. While we should adopt sustainable practices out of a desire to help our vulnerable planet, a little incentive rarely hurts matters. Beer brand Victoria Bitter has a cold, refreshing offer for fellow Aussies looking to...
Tags: Advertising, Sustainability, Beer, Food & Beverage, Victoria Bitter, Spirits & Cannabis

Weedmaps and Willie Nelson Bake Cannabis Activism Into Their 4/20 Virtual Celebrations

Cannabis royalty like Snoop Dogg, Wiz Khalifa and Bam Marley are set to appear at the upcoming Weedmaps virtual event to celebrate April 20, the most revered day on the calendar for cannabis aficionados. But the online party, dubbed Even Higher Together as a sequel to 2020's Higher Together, adds a new element this year,...
Tags: Advertising, Events, Beer, Willie Nelson, Snoop Dogg Wiz Khalifa, Spirits & Cannabis, Bam Marley

More People Have Been Day Drinking During Lockdown, Survey Says

Among the familiar pings and dings that accompany working from home during lockdown, new data suggests that the noise of cracking open a beer is increasingly joining the pandemic soundscape. Top line Nearly one in five U.S. adults aged 21+ who drink alcohol say they now consume it at times they typically wouldn't throughout the...
Tags: Advertising, Beer, Spirits & Cannabis, Briefly

If You Order His Tequila at a Restaurant, Dwayne ‘The Rock’ Johnson Will Cover Your Guac

For his birthday this year, Dwayne "The Rock" Johnson wants everyone to get out and support restaurant owners--and his tequila brand, Teremana. Top line In a campaign announced today called "Guac on The Rock," Johnson is pledging to personally Venmo customers up to $10 when they purchase Teremana tequila and an order of guacamole from...
Tags: Advertising, Beer, Johnson, Venmo, Food & Beverage, Dwayne, Dwayne The Rock Johnson, Spirits & Cannabis, CPG & Grocery

Budweiser, Ad Council Target National Beer Day in Covid-19 Vaccination Drive

A partnership between Budweiser, the Anheuser-Busch Foundation and the Ad Council released the latest installment of the "It's Up to You" campaign to help raise awareness and trust in Covid-19 vaccinations. A public service announcement film called "Good Times Are Coming," which was created by David Miami, is part of "the largest public communications health...
Tags: Advertising, Beer, David Miami, Life After Lockdown, Spirits & Cannabis, Anheuser Busch Foundation

CBD Brand Charlotte’s Web Hosts Fundraiser Concert in Memory of Namesake Charlotte Figi

Charlotte's Web, the Colorado-based pioneer in the CBD industry, is sponsoring an event Wednesday that's part live concert, part brand builder and part fundraiser for the nonprofit Realm of Caring. The free event honors the company's namesake, Charlotte Figi, who died a year ago at age 13, and creates original content that breaks the brand...
Tags: Colorado, Advertising, Beer, Charlotte, Charlotte Figi, Spirits & Cannabis, Briefly, CBD Brand Charlotte

Lady Gaga Forges a Kaleidoscopic, Fantastical Queendom in Film for Dom Pérignon

For its newest campaign, Dom P?rignon partnered with Lady Gaga to build out an entirely new branding experience for its ros? champagne--complete with an otherworldly film and limited-edition bottles. Top line To launch the partnership, the pop star, actor and activist worked with fashion photographer Nick Knight to build out the aesthetic of the brand...
Tags: Advertising, Beer, Lady Gaga, Food & Beverage, Nick Knight, Dom Perignon, Spirits & Cannabis, CPG & Grocery, Briefly

Budweiser Wants Fans to Curse Their Hearts Out on Top of a Mountain

If you're looking to blow off some steam by sipping beer and screaming profanities, Utah is probably the last place in the country that you'd think to go. Between the breathtaking scenery that feels almost sacred, strict liquor regulations and relatively conservative politics, one might feel they have to be on their best behavior. But...
Tags: Utah, Advertising, Beer, Food & Beverage, Spirits & Cannabis, Briefly

Anheuser-Busch Looks Beyond Beer to Secure Its Future

Budweiser and Bud Light have sold so well for so long that Anheuser-Busch has had little reason to veer from beer. But while business was good, it could always be better. "In 2017, we were the industry leaders, but we were not driving growth," said Jake Kirsch, vp of innovation at Anheuser-Busch, who's been in...
Tags: Advertising, Beer, Bud Light, Anheuser Busch, Innovators, Spirits & Cannabis, Jake Kirsch

Cannabis Brands Join the Mainstream in First-Time April Fools’ Day Pranks

Does that morning cup of joe fall a little flat? Could it use a sprinkle of mood-elevating goodness? Introducing Sweet'N High, a single-serving of THC-infused fairy dust that's a perfect addition to your favorite beverage. But why stop there? Dump it in your corn flakes or shotgun it straight from the package to "take your...
Tags: Advertising, Beer, AdWeek Instagram, Spirits & Cannabis

Alcohol and Snack Brands Dreamed Up Some Truly Revolting Beverages for April Fools’ Day 2021

Each spring, April Fools' Day arrives with a fresh opportunity for brands to prove themselves foolish. Amid a pandemic that's raised consumers' collective anxiety level to unseen heights, one might assume that brands would sit this year out rather than risk causing any more undue stress to a consumer base teetering on the edge of...
Tags: Advertising, Beer, Spirits & Cannabis, CPG & Grocery

Beer Brand Corona Wants Consumers to Reemerge From Indoors and Explore Nature

After what has been a difficult year for AB Inbev-owned beer brand Corona thanks to its name, the brand has released a multisensory campaign to inspire people to rediscover the outdoors again. Launched in the U.K. on March 29, the "From the Natural World" campaign creative aims to encourage people to enjoy the world again,...
Tags: Advertising, Beer, Ab Inbev, Spirits & Cannabis

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