Posts filtered by tags: Black[x]


TV One Touts Key Demo Growth in Virtual Upfront Talks

For basic cable channel TV One, elevating Black voices is proving to be good for business. During a virtual upfront presentation this week, growth was the key word at the Black-owned network, which reaches 59 million households around the country through TV One and 32 million households through sister channel Cleo TV. In the last...
Tags: Advertising, Black, Cleo, TV Upfronts, Programming & Performance

5 Questions with Mary Alderete, Global Head of GAP Marketing

It’s fashion week around the world and yet in 2021 we’re still not able to do ‘business as usual.’ Is fashion week still an important ‘moment in time’? In an “always on” world, what does Fashion Week mean to the industry? What are the most valuable ways you have found to build your brand and stay relevant?    The way we experience Fashion Week has changed, but the idea of forecasting trends and looking forward to future seasons certainly continues to play an important role within the industry as...
Tags: Advertising, Gap, Black, Gap Inc, Mikhail Baryshnikov, Baryshnikov Arts Center, Kayo, Aurora James, 5 Questions, Melissa King, Mari Copeny, Kimberly Drew, Jahkil Jackson, Brother Vellies, Bombette Martin, Mary Alderete Global Head of GAP Marketing

Bustle Digital Group Launches Branded Content Arm in Partnership With Hero Collective

Bustle Digital Group, the publisher of nine titles including Bustle, Elite Daily, Input, Inverse, Mic, Nylon, Romper and The Zoe Report, has partnered with the Black-owned creative agency Hero Collective to launch a new production studio called Undercurrents. The new production group, which complements BDG's existing 65-person in-house production team BDG Studios, will develop branded...
Tags: Media, Advertising, Black, Bustle Digital Group, Bustle Elite Daily, BDG Studios

Mielle Organics Raises More Than $100 Million in Funding

Black-owned haircare brand Mielle Organics attracted a Series A investment of more than $100 million from private equity firm Berkshire Partners, whose prior investments include well-known brands such as CrossFit, Party City and Rockport. Top line The news from Mielle, also the fastest-growing Black-owned natural haircare brand in the U.S., follows announcements earlier this year...
Tags: Advertising, Diversity, Black, Challenger Brands, Berkshire Partners, Mielle Organics, Mielle, Equity and Inclusion, CPG & Grocery, Briefly, CrossFit Party City, Rockport Top

The Chris Voss Show Podcast – The Kindest Lie: A Novel by Nancy Johnson

The Kindest Lie: A Novel by Nancy Johnson Named a Most Anticipated book by O Magazine * GMA * Elle * Marie Claire * Good Housekeeping * NBC News * Shondaland * Chicago Tribune * Woman’s Day * Refinery 29 * Bustle * The Millions * New York Post * Parade * Hello! Magazine * PopSugar * and more! “The Kindest Lie is a deep dive into how we define family, what it means to be a mother, and what it means to grow up Black…beautifully crafted.” —JODI PICOULT “A fantastic story…well-written, tim...
Tags: Podcast, Abc, Washington Post, America, Barack Obama, Seo, Indiana, Chicago, Cbs, Ivy League, Black, Ruth, Northwestern University, Chapel Hill, The University of North Carolina, Chris Voss

Target Commits $2 Billion to Black-Owned Businesses

Big-box retailer Target is committing to spend more than $2 billion with Black-owned businesses by the end of 2025, the company announced today. Top line The value-oriented department store chain is pledging to place products across multiple categories on its shelves from more than 500 Black-owned companies. It will also make resources available to such...
Tags: Advertising, Diversity, Black, Retailing, Equity and Inclusion, Briefly

Machado quits Burger King, and NBC, Walgreens partner for star-studded vaccine TV special: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. The Burger King steps off his throne Good morning! Fernando Machado has resigned after seven years at Burger King’s parent company Restaurant Brands International, with the past year spent as its chief marketing officer and previous six as Burger King's head of brand marke...
Tags: Amazon, New York, Nbc, Matthew Mcconaughey, Advertising, General Motors, CMO, Bloomberg, Walgreens, Mary Barra, Gm, Michelle Obama, Burger King, Anthony Fauci, Black, Restaurant Brands International

GM says it will increase spending on Black-owned media

The automaker said it plans to dedicate 4% of its advertising budget to Black-owned media by 2022 and 8% by 2025.
Tags: Advertising, Gm, Black

GM CEO Mary Barra to meet with Black-owned media leaders in wake of ads accusing her of ignoring them

A meeting was set up for Thursday after the group placed a full-page newspaper ad accusing the GM CEO of ignoring them. Even with the meeting scheduled, the group ran a nearly identical ad on Wednesday.
Tags: Advertising, Mary Barra, Gm, Black

Nas Pens a Message About Black Excellence in Hennessy’s Moving Film, ‘Dear Destiny’

America possesses a long history of Black enterprise. Conversely, it also has a deep history of tearing down Black-led businesses and entrepreneurship. The Tulsa race massacre and the resulting eradication of Black Wall Street--a thriving community in Tulsa, Okla., that was once a hub of Black-owned businesses--is a harrowing reminder of the lengths these communities...
Tags: Advertising, America, Creative, Diversity, Black, Tulsa, Tulsa Okla, Hennessy, Brand Purpose, Equity and Inclusion, Nas Pens

Facebook puts $750 million media account into review: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Review from the top Facebook’s $750 million global media account is now up for review. WPP has the account now, split between Mindshare and Dentsu. “Mindshare holds the majority of the account and is expected to defend,” write Ad Age’s E.J. Schultz and Garett Sloane. “All majo...
Tags: Facebook, Lyft, John Lewis, Minneapolis, Mahershala Ali, Advertising, Atlanta, Georgia, Conservative, Joe Biden, New York Times, Delta, Raphael, Naacp, Black Lives Matter, Black

GM CEO called out by Black-owned media chiefs, Nike disowns Lil Nas X ‘Satan’ shoes: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Black-owned media chiefs call out GM General Motors CEO Mary Barra is being called out by leaders of Black-owned media companies for refusing to meet with them.  As Ad Age’s Jeanine Poggi reports, a group of med...
Tags: Home Depot, Abc, Berlin, Advertising, America, Nike, Nas, Brooklyn, Vw, New York Times, Mary Barra, Gm, Volkswagen, Naacp, Mitsubishi, Bet

GM CEO called out by Black-owned media execs in full-page ad

These leaders, including Byron Allen and Ice Cube, say Mary Barra has refused multiple requests to meet with Black-owned media.  
Tags: Advertising, Mary Barra, Gm, Ice Cube, Black, Byron Allen

Pepsi and Peeps have a baby, and New York set to legalize weed: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Care for a Peepsi? Good morning! Easter is right around the corner and Pepsi has the perfect partnership lined up with holiday favorite Peeps. Together, the soda brand and candy brand are selling a limited edition marshmallow cola. News of the soda made the rounds on socia...
Tags: New York, Advertising, Adidas, Bera, Pepsico, Black, Andrew M Cuomo, Allen, Pepsi, Schultz, Dan Levy, Procter Gamble, New York Times The Times, Mary Jane, Byron Allen, Kate McKinnon

Kraft Heinz under fire for its marketing of kids' foods: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Strong to the finish Gone are the days of hating on leafy greens—at least without consequence. The Center for Science in the Public Interest is taking issue with some ads from Kraft Heinz that it claims disparage healthy foods and eating habits, which runs counter to guideline...
Tags: Washington Post, Advertising, Reddit, Nintendo, Tripadvisor, Wall Street Journal, Black, Gamestop, HuffPost, Public Interest, Leo Burnett, Madison Avenue, Byron Allen, Belton, American Express Travel, Kraft Heinz

Shopify Adds a Directory for Asian-Owned Businesses

To show solidarity with the AAPI community following recent acts of violence and racism, ecommerce platform Shopify has added a directory of Asian-owned businesses to its Shop app. This follows a directory highlighting Black-owned businesses, which Shopify added to its app in July 2020 to "support more voices in entrepreneurship, democratize commerce and reduce the...
Tags: Ecommerce, Advertising, Black, Shopify, Retailing

‘This is radical love’ – the glorious, rich history of black queer Britain

From queer punks in Huddersfield to lesbian-run sound systems in Brixton, Black LGBTQ Britons have been raiding their old photograph collections to document some pioneering scenesWe launched the digital archive Black and Gay, Back in the Day on Instagram at the start of LGBTQ History Month on 1 February. We wanted to document the lives of Black queer people in Britain – not just those seen as icons or famous figures but the everyday people who contributed to the building of Black culture and fre...
Tags: Photography, Music, London, Social Media, World news, Culture, Britain, Digital Media, LGBT rights, Huddersfield, Clubbing, Black, Brixton

Byron Allen challenges Madison Avenue to spend with Black-owned media, or else: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  Power suit Byron Allen is taking matters into his own hands. Tired of pledges from advertisers to diversify their ad spend without actually following through, the owner of a production company and eight cable networks, including the Weather...
Tags: Facebook, Elon Musk, Supreme Court, India, Amc, Advertising, Tesla, Canada, Comcast, Starbucks, Deloitte, Michael Bloomberg, Cnbc, Black, Mastercard, Business Insider

Marketers are reportedly underpaying Black influencers compared to white people with less followers

A big following doesn't mean an influencer is qualified to be sharing advice. Getty/Ivan Pantic Bloomberg's Businessweek found that Black influencers are underpaid compared to white peers. Sometimes they're even paid less compared to white creators that mimic their content, the report found. Black influencers told Bloomberg they would get paid in products as opposed to cash. See more stories on Insider's business page. White people who are popular on social media tend to ...
Tags: Facebook, News, Instagram, Trends, Social Media, Brands, Bloomberg, Knox, Black Lives Matter, Black, Megan, Universal Music Group, Felix Kjellberg, McRae, BusinessWeek, Influencer

Amazon is planning a push into podcast advertising

Good morning and welcome to Insider Advertising for March 12. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Amazon plans podcast ads.Instacart's ad leaders.Streaming goes local.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Jeff Bezos. Drew Angerer/Getty Images Amazon details how ...
Tags: Amazon, Media, Advertising, Marketing, Newsletter, Trends, Instacart, Black, Streaming Tv, Newsletters, Ashley Rodriguez, Advertising Agencies, Lauren Johnson, Streaming Apps, Spherex, Walmart Instacart

Facebook: Black History Is Not Just for February

Facebook kicked off its "Black History Written By" campaign Tuesday to reinforce the concept that Black history is being made every day, and not just during February. The social network's Facebook Creative X internal creative team partnered with Academy Award-winning cinematographer and director Bradford Young on the campaign, which features members of the Black community...
Tags: Facebook, Advertising, Diversity, Black, Bradford Young, Social Pro Daily, Equity and Inclusion, Facebook Creative X

Why Language Matters When Communicating About COVID-19 Vaccinations

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. In surveys, consumers generally understood that “vaccination” is a process intended to produce immunity to a disease or virus, whereas “immunizations” provide that protection, in both cases through the formation of antibodies. In medical contexts, EmblemHealth found, the public generally unde...
Tags: Pr, Walgreens, Health Care, Communications, Cvs, Black, Thought Leadership, PRSA, John Elsasser, EmblemHealth, Coronavirus, COVID-19, Kimberly Lauersdorf, Across Black

Advice for PR Students at Historically Black Colleges and Universities

For students, attending a historically Black college or university “gives you an opportunity to embrace and enhance your Blackness, a place to celebrate who you are as an African American,” said Dr. Tia C. M. Tyree, a professor and interim associate dean of the Cathy Hughes School of Communications at Howard University in Washington, D.C. Tyree was one of four panelists on PRSA’s Feb. 23 Diverse Dialogues webinar, “What You Need to Know About HBCUs: A Reservoir of Public Relations Talent and Des...
Tags: Florida, Diversity, Pr, Black, Black History Month, Thought Leadership, Hughes, Hampton University, Howard University, U S Department of Education, Columbia College Chicago, Tyree, PRSA, Plummer, Hampton VA, Greg Beaubien

StockX Auctions a Pair of Láolú Sneakers to Raise Money for Lena Waithe’s Charity

As Black History Month comes to a close, StockX is partnering with actor and producer Lena Waithe to support social justice activists and Black-owned businesses impacted by the Covid-19 pandemic. Top line The online marketplace worked with artist, musician and former human rights lawyer L?ol? Senbanjo to create a pair of custom Nike Dunk Lows...
Tags: Advertising, Diversity, Black, Black History Month, Lena Waithe, Equity and Inclusion, Briefly

How Instagram brought Black creatives and small businesses together to create magic

One Instagram-er shares her experience leading a project that merged her personal and professional passions. In partnership with Instagram, Facebook Elevate and The Creative Collective “We Create” was born. The goal? To support and inspire Black creatives and Black-owned small businesses during an economically challenging time. So far, they’re succeeding. Here’s how.  
Tags: Advertising, Black, Instagram Facebook Elevate

PRSA’s Kansas City Chapter Starts Scholarship Fund to Carry On Legacy of Trailblazer, Dr. Inez Y. Kaiser

In February, PRSA’s Greater Kansas City Chapter is celebrating Black History Month and the start of the Chapter’s 60th year by honoring its former member Dr. Inez Y. Kaiser, the first Black woman to open her own PR firm and to serve national clients. The Chapter is establishing the $25,000 Inez Y. Kaiser GKC-PRSA Memorial Scholarship Fund at the Greater Kansas City Community Foundation for undergraduate college scholarships. In 2022, the endowment fund will begin awarding scholarships to Black c...
Tags: Diversity, Pr, Kaiser, Columbia University, Kansas City, Black, Black History Month, Lincoln University, Kansas City Star, Jefferson City, PRSA, Kansas City Kan, Greater Kansas City Chamber of Commerce, Sears Roebuck Company, Greg Beaubien, PR Black History

Rochelle L. Ford, APR, on Becoming a More Inclusive Communicator

Historian and educator Carter G. Woodson had the vision to create a moment once a year to celebrate and recognize the contributions of African Americans in the United States. Woodson’s vision started with Negro History week in 1926 and, 50 years later, became what we know as Black History Month. Since 1976, every American president has designated February as Black History Month and endorsed a specific theme. The 2021 theme, “Black Family: Representation, Identity and Diversity,” explores the Afr...
Tags: America, Diversity, Pr, United States, Ford, Black, Black History Month, ROCHELLE, Birmingham Ala, School of Communication, PRSA, Carter G Woodson, Parke Gibson, Diversity and Inclusion, Celebrating Diversity, Ofield Dukes

We Are Social’s Monday Mashup #528

Facebook restricts Australian users from sharing or viewing news linksFacebook has announced that it will be restricting users in Australia from sharing or viewing news links to the platform. The move follows the debate on proposed legislation from the Australian government that seeks to push internet platforms to pay news publishers directly for access to share their content. Just four percent of the posts on the Facebook News Feed are news, the company claims, and says the legislation ‘fundame...
Tags: Gaming, Facebook, UK, Texas, Australia, California, Social Media, Seo, Reddit, Mashup, Emojis, Black, Black History Month, Facebook News Feed, Social Media Policy, Leon Bridges

Green & Black's: Wildly. Deliciously. Organic.

Tags: Advertising, Black

Parler is back online and Omnicom hit by cyber attack: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Look who’s back Good morning and we hope you all had a good President's Day weekend. Among the stories breaking over the holiday: Parler is back online. The controversial right-wing social network has returned to the inter...
Tags: Amazon, Google Play Store, New York, Abc, Advertising, Disney, Haunted Mansion, Los Angeles, Weber Shandwick, Amsterdam, Dallas, Chevy, North America, Walt Disney World, Black, Tinker Bell

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