Marketing


Posts filtered by tags: Boston[x]


 

Cream of Kentucky, Jawa, Among Newest Crop of Brand Revivals

The whirlwind of newly revived brands continues. A number of very interesting classics have returned, many with great potential. Just to name a few: Jawa Bicycles: In Mumbai, the company Classic Legends Private Limited, part of the Indian company Mahindra and Mahindra, has revived revived the classic Jawa motorcycle brand. The company was originally a Czech brand, but became popular in India before it was discontinued. Founded by František Janeček, it was eventually nationalized, and began expo...
Tags: London, Kentucky, Boston, India, Beverage, Mumbai, Lvmh, Branding, Sunderland England, Karl Malone, CBR, Mahindra, Pathmark, KLH, Henry Kloss, Jean Patou


Nanigans Appoints Sales Leaders in U.S. and EMEA

Industry veterans David Paquette and Erwin Bos will grow local sales teams to support market demand for digital advertising software BOSTON — Nanigans, the leader in performance advertising software, announced the hires of two new executives in key revenue roles in the U.S. and Europe. David Paquette joins Nanigans as vice president of U.S. sales […] The post Nanigans Appoints Sales Leaders in U.S. and EMEA appeared first on Ad Tech Daily.
Tags: Europe, Boston, Advertising, Press Releases, Nanigans, Online Media, EMEA, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Performance Advertising, David Paquette, Erwin Bos


Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers are shifting more of their budgets to Amazon, but express concerns about data access and competition BOSTON — Nanigans, the leader in performance advertising software, announced results from its latest survey conducted by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales […] The post Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey appeared first on Ad Tech Dai...
Tags: Amazon, Featured, Boston, Advertising, Press Releases, Nanigans, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Performance Advertising, Advertiser Perceptions, Amazon Threatens Digital Advertising Duopoly, Advertiser Perceptions Based, Amazon Threatens Digital


Medicare for All: A Time for Honesty

E. Kent Yucel                 I would like to give some additional perspective on the widely-touted Medicare for All (MFA) movement, which seems almost to have become a litmus test for being considered a competitive Democratic presidential candidate. Unfortunately, MFA, as it is used in the parlance of most advocates as well as the Democratic presidential candidates, skips over several important issues. These issues cut to the heart of whether or not MFA is a feasible approach to achieving u...
Tags: Europe, Germany, Boston, US, Canada, United States, United Kingdom, Switzerland, Medicare, Branding, Guest Blogger, Trump, MFA, Tufts Medical School, Kent Yucel


Targets of Opportunity

–James Mahoney, Razor’s Edge Communications Every now and then, lightning strikes where a creative team sees a terrific, fast-turn opportunity to have a little fun. I think of them as targets of opportunity. We had one some years ago when we were in the midst of creating a series of mailers for a search-technology client. Early in December, the spark hit and we scrambled to make this idea happen in time: Looks like lightning struck for the GMC creative team when the LA Rams made it to the Super...
Tags: Boston, Advertising, Marketing, Branding, Guest Bloggers, Boston Globe, Gmc, LA Rams, Mixed Bag of Nuts, Look-For Ads, James Mahoney, Razor's Edge Communications, Super Bowl Sunday, James Mahoney Razor, Edge Communications Every, The Rams already lost


Finn Partners Deepens Its Marketing Bench With Purchase of Boston Agency Small Army

Global marketing and communications firm Finn Partners has acquired Small Army, a 45-person Boston marketing and creative agency, for an undisclosed sum. Seven-year-old, New York-based Finn specializes in the travel, health, technology and financial services sectors. It started as primarily a public relations firm but has expanded its capabilities through acquisitions including U.K. travel firm...
Tags: New York, General, Boston, Advertising, Finn, Finn Partners, Small Army


Reebok Picks Deutsch as Global Creative Agency of Record to Build Its Fitness Brand

IPG's Deutsch has emerged as the winner of a global creative review launched by footwear brand Reebok. The agency's New York office will lead the business moving forward. The Boston-based company, which was acquired by Adidas in 2005, began the search for a new AOR partner several months after hiring former Crayola executive Melanie Boulden...
Tags: New York, Boston, Advertising, Adidas, Accounts, Deutsch, IPG, Reebok, Global Creative Agency of Record


Why Buying an Online Business Could be a Good Investment

Do you dream of owning your own business but don’t know how to make it happen? What about buying one that’s already made? Here’s why buying an online business could be a good investment. Table of Contents An Online Business Provides Passive Income Appreciation in Value Liquidity Scalability No Physical Location Needed Low Overhead = High Margins Less Risk Flexibility More Control What Are the Tax Benefits of Buying an Online Business? How Do You Make Sure That the Business Is a Good Investme...
Tags: Amazon, Boston, Marketing, Flippa, Investing, Pat, Pat Flynn, Smart Money, Ryan Biddulph Ryan, James Morrish of FE International


Buying a Home? You May Need a $100,000 Salary.

Today, I’m picking some low-lying fruit of the “newsy” variety. It comes straight from the top of my email inbox courtesy of Zillow’s Media Room. I know the title gave it away. (I’m terrible with clickbait.) Zillow’s research found More Than a Third of Home Buyers Now Make More Than $100,000. Before we break apart that title, let’s do a little commonsense math check. That means that nearly two thirds of home buyers make less than $100,000. You still have a better than average chance of buyi...
Tags: Real Estate, New York, Boston, Marketing, Philadelphia, Home Buying, Zillow, Tampa, Pittsburgh


Uber’s Giving the Losing Super Bowl Team’s City Free Rides for an Hour After the Game

After this year's Super Bowl, Uber wants to give the losing team's fans something to cheer about, a safe (and free) ride home after they're finished drowning their sorrows. To promote its Uber Rewards program, the company will offer riders in the losing city--either Boston or L.A. this year--up to $50 in free Uber credits...
Tags: Boston, Advertising, The Big Game


Home Security Provider SimpliSafe Will Make Its First Super Bowl Appearance

Home security provider SimpliSafe will be making its first Super Bowl appearance. The 30-second spot, which is set to air sometime during the end of the first quarter, marks the first appearance for a home security company in the game. The Boston-based company founded in 2006 said it will be keeping the ad itself "under...
Tags: Boston, Advertising, The Big Game


Moen Moan, Part Duex

–James Mahoney, Razor’s Edge Communications Back in the ’70s, National Geographic ran a story on Boston firefighters. The writer mentioned a barb that a fireman tossed his way. “Ya gonna do another silver jets piece, huh?” Adding sarcastically, “Ya know: silver jets of water piercing the dark sky as they bravely battle the inferno…” I owe that firefighter a debt. Since I read his diss, Silver Jets has been a mental caution sign against veering too far into the preciously romantic. (Well, most of...
Tags: Minneapolis, Boston, Advertising, Marketing, Water, National Geographic, Branding, Pittsburgh, Frank Lloyd Wright, Guest Bloggers, Mississippi River, Ohio River, Alexander Graham Bell, Moen, Almost Advice, Look-For Ads


Self-Driving Grocery Stores Headed to Boston This Spring

Why go to the grocery store when the grocery store can come to you? This is the logic behind grocery chain Stop & Shop's new partnership with San Francisco-based company Robomart, which will bring mini self-driving convenience stores to customers in Boston this spring--and marks the latest in a long line of grocery delivery experiments....
Tags: General, Boston, Advertising, San Francisco, Stop Shop, Robomart


Top 40 Innovation Bloggers of 2018

After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling during the judging round, I am proud to announce your Top 40 Innovation Bloggers of 2018: . Tom Kouloupoulos Tom Koulopoulos is the author of 10 books and founder of the Delphi Group, a 25-year-old Boston-based ...
Tags: News, Internet, Boston, Social Media, Innovation, 2018, Lists, Contests, Authors, Top 40, Top 10, Bloggers, Writers, Delphi Group, Thought Leaders, Innovation Bloggers


Become a Successful Wedding Event Planner With These Simple Marketing Tips

by Robert Clough Weddings get more expensive every year, topping out at over $30,000 in 2016. Inflation could be an explanation for this, but is there something else to blame?  Apparently, social media is a big culprit. We're always on our phones and checking in on each other's lives. Therefore, we need to match our neighbors in everything we do - including our marriages.  So as weddings get more expensive and more complex, a wedding event planner becomes even more necessary. As a wedding...
Tags: Facebook, Twitter, Post, Small Business, Boston, Events, Seo, Don, Marketing Strategies, Facebook Twitter Instagram LinkedIn, Robert Clough, Engage Social Media Social


‘In Someone Else’s Shoes’: 5 Questions With Santander CMO Maria Veltre

Santander Bank has developed an augmented reality (AR) app, called “In Someone Else’s Shoes,” that conveys the feeling of being homeless while employed—a group that represents 25 percent of the homeless population. Help end homelessness while experiencing what life is like for an employed homeless woman. For every download of the In Someone Else's Shoes AR app, we'll donate $1 towards ending homelessness. https://t.co/8XTUdwZdMK #RespectAddsUp pic.twitter.com/a5miJGSIh5 — Santander Ban...
Tags: Boston, Advertising, US, Georgia, Madrid, Santander, Banco Santander, Arnold, Jen, U S, Europe Latin America, Santander Bank, 5 Questions, Michael Cleary, Maria Veltre, Santander Bank US


Seismic scores $100 million Series E investment on $1 billion valuation

Seismic has been helping companies create and manage their sales and marketing collateral since 2010. Today the company announced a $100 million Series E investment on a $1 billion valuation. The round was led by Lightspeed Venture Partners and T Rowe Price. Existing investors General Atlantic, JMI Equity and Jackson Square Ventures also participated in the round. The company has now raised $179 million since inception. What is attracting this level of investment is Seismic’s sales enablement to...
Tags: UK, Enterprise, Australia, Boston, Funding, Marketing, Sales, Tech, Chicago, San Diego, Content Management, T Rowe Price, Sales Enablement, Jackson Square Ventures, Doug Winter, SAVO Group


The Ridiculously Useful Holiday Gift Guide for Marketers and Writers

Is it too late for the Handley Ridiculously Useful Holiday Gift Guide for marketers and writers? Not if you are a procrastinator, like me. In other words, there’s no time like the present. (Sorry.) Here are my 2018 picks for ridiculously useful gifts to help marketers become better, more confident communicators now and in the new year. Some are useful. Some are ridiculous. Some are both. Which are which? Well, that’s up to you. Marketer Gift Guide for 2018 1. Masterclass writing classes. Woul...
Tags: Amazon, Orange Is The New Black, Gift Guide, Writing, Boston, Marketing, James Patterson, Malcolm Gladwell, Speaking, Matilda, Annarchy, MarketingProfs Marketing Writing Bootcamp, Ideas you can steal, Marketing Gift Guide, Immigrant Families Together Bids


Boston Bruins Tap Fuseideas For Winter Classic Promotion

BOSTON — In anticipation of the upcoming 2019 Bridgestone NHL Winter Classic, the Boston Bruins turned to Fuseideas to help promote and drive sales of their limited series Winter Classic jersey at The ProShop at TD Garden, according to Dennis Franczak, CEO of the full-service advertising firm. Fuseideas, who has worked with the Bruins since 2007, has created a variety of frozen and eye-catching work that will appear as an in-arena promotion with video displayed on Garden HDX, New England Sports ...
Tags: Featured, Boston, Advertising, Prague, NHL, Boston Bruins, Bruins, Blackhawks, TD Garden, Notre Dame Stadium, Bridgestone NHL, Sports Ads, Fuseideas, Dennis Franczak, Garden HDX New England Sports Network, Portland Maine San Francisco


My interview with Bob Woodward about President Trump’s Tweets

Last night I had an opportunity to speak with Bob Woodward about President Trump’s use of Twitter. Both Woodward and I work with the amazing Tony D’Amelio to manage our speaking engagements, so with Woodward in Boston for book tour event at The Wilbur Theater, I seized the opportunity to speak with the icon of journalism.
Tags: Twitter, Boston, Marketing, Case studies, Trump, Woodward, Bob Woodward, US Presidential Campaign Marketing & PR, Newsjacking, Wilbur Theater, Research and Analysis, Tony D'Amelio


HubSpot Wants to Stoke Innovation With $30M Corporate Venture Fund

Hubspot is launching a $30 million corporate venture capital fund to invest in promising startups that can boost its marketing platform.HubSpot Ventures will back companies with software tools that align with the Cambridge, MA-based company’s aim to help small and medium businesses grow, the company says. Target companies will also need to align with HubSpot’s philosophy about customers and culture, and be raising a seed, Series A, or Series B round with a notable lead investor, the company say...
Tags: Startups, New York, Boston, Marketing, Trends, Palo Alto, Vc, Venture Capital, Cambridge, Google Ventures, CVC, GE Ventures, HubSpot, Qualcomm Ventures, Intel Capital, Salesforce Ventures


We Who Run Campaign for Saucony from the community New York

the community New York   has launched its first campaign for athletic shoe brand   Saucony. “We Who Run” underscores the message that “running is not an individual sport,” but a collective community of diverse voices, beliefs, attitudes, and personalities.  The centerpiece of the platform comes to life through a four-episode content series featuring a group of influential runners from all over the world. In the series, viewers followed the runners on the physical and emotional journ...
Tags: New York, Colorado, Boston, Advertising, Canada, Saucony, Stephanie Lee, Elizabeth Collins, Sports Ads, JSM, Joel Simon, Anne Cavassa, Natalie Greenman, Laurie Malaga, Martín Stuart, Joaquin Molla


A New Digital Archive for Canada’s Continuing Memory

Library and Archives Canada (LAC) selects TeraMach and Preservica to centralize and preserve digital documentary history for all Canadians OTTAWA, CANADA and BOSTON, MA (November 13 2018) – Library and Archives Canada (LAC), one of the world’s largest library and archival institutions, Read more… The post A New Digital Archive for Canada’s Continuing Memory appeared first on TechRecur: Latest Telecom Media & Technology News, Trends, Analysis, Press Releases.
Tags: Boston, Seo, It, Canada, Ottawa Canada, Preservica, Financialservices, News Trends, Archives Canada LAC, TeraMach


Small Business Saturday is Coming, Best Tech Deals, Update on the New Tax Law and Other Things Entrepreneurs Need to Know

17 Things Small Business Owners Need to Know By Rieva Lesonsky   1—Understanding Shopping Cart Abandonment Want to reclaim the customers who have abandoned their shopping carts? Campaigner explains how to do just that in the infographic below.   2— Shop Small/Small Business Saturday American Express recently revealed its lineup of community programs for the 9th annual Small Business Saturday, which takes place November 24. Small Business Saturday encourages people to shop at independently-o...
Tags: Facebook, Business, Ingrid Michaelson, Instagram, Microsoft, Etsy, Boston, New York City, America, Social Media, Davos, Netflix, American Express, Dell, Alienware, Intuit


The New England Patriots Are Ready To Battle Off The Field

  An NFL team and an NBA team are duking it out over trademarks with the word “UPRISING” to be used with eSports. What is eSports you may ask? It is professional competitive video gaming. Anyone with a teenager has probably heard of Fortnite. Fortnite is a world-wide phenomenon. Over three nights during TwitchCon (which is a Fortnite competition), Fortnite averaged around 65,000 viewers per day across Twitch, YouTube and Facebook. However, there are also numerous other video games such as Heart...
Tags: Technology, Boston, Marketing, NFL, Articles, Infringement, Overwatch, Nba, New England Patriots, Esports, New England, Toronto Raptors, Branding, Trademarks, Tom Clancy, Kraft Group


#FearfulGirl: Fearless Girl Stands Tall for Gun Control

Fearless Girl, which was launched last year on International Woman’s Day, is taking on a new cause. The award-wining statue of a young girl defying the infamous Wall Street charging bull, commissioned by McCann and created by Kristen Visbal, was created to raise awareness of the lack of gender diversity on corporate boards. Honored universally, Fearless Girl won multiple Grand Prix awards at the 2017 Cannes Lions Festival of Creativity and the 2018 North American Grand Effie. But for one hou...
Tags: New York, Boston, Massachusetts, New York City, Advertising, US, Ireland, Bill De Blasio, Gun Control, Time Magazine, Dublin, Gender Equality, School Shootings, Mass Shootings, Oliver, Corporate Citizenship


PAREXEL Navigates China’s Complex Drug Development and Market Landscape for Global Biopharmaceutical Companies with New China Advisory Service

BOSTON, October 31, 2018 – PAREXEL International Corporation, a leading innovator of global biopharmaceutical services, today announced that the Company has launched a new China Advisory Service to help global biopharmaceutical companies participate in the growing, yet complex market opportunity within Read more… The post PAREXEL Navigates China’s Complex Drug Development and Market Landscape for Global Biopharmaceutical Companies with New China Advisory Service appeared first on TechRecur: Lat...
Tags: China, Boston, Seo, Company, Pharmaceutical, PAREXEL, PAREXEL International Corporation, News Trends, China Advisory Service, New China Advisory Service, Global Biopharmaceutical Companies


CVS Pilots New CarePass Program in Boston

This past week CVS Pharmacy announced a bold move to rethink loyalty and compete aggressively with Amazon Prime. Customers in the Greater Boston area can enroll in CarePass, a new pilot membership rewards program offering additional benefits to the retailer’s popular ExtraCare Rewards Program. CarePass offers members a suite of in-store and online perks including free delivery on most medications and purchases, access to a 24/7 pharmacist hotline and 20% off all CVS Health private brand product...
Tags: Featured, Boston, Usps, Cvs, CVS Pharmacy, Branding, Greater Boston, Government Center, CVS Health, Kevin Hourican, CVS Pilots New CarePass Program, Amazon Prime Customers, CarePass, CVS com Kevin Hourican Executive


Boston Tech Watch: CIC, Zylotech, Freebird, Mavrck, Sheprd

Venture funding rounds, a co-working center opening, and a shuttered ride-sharing service marked the Boston-area technology news this week. Read on for more.—Freebird, a Cambridge, MA-based flight re-booking service, brought in $8 million in new funds to accelerate growth in its main corporate travel market. The Series A investment was led by American Express Ventures, with Citi Ventures, PAR Capital Ventures, General Catalyst Partners, Accomplice, and other investors also contributing, the com...
Tags: Deals, Startups, Boston, Marketing, Trends, Mit, Artificial Intelligence, Software, Venture Capital, Cambridge, Ride Sharing, Jaguar Land Rover, Cic, Citi Ventures, General Catalyst Partners, Mavrck


No Excuses: Austin Startup Leaders Pledge to Support Voter Turnout

As Election Day nears, a group of Austin startup leaders have formed a group to encourage tech employees to vote.The ATX Startup Pledge’s mission is to “remove obstacles” that might exist, like feeling that you can’t take time away from work, that could prevent employees from going to the polls on Tuesday. But, more importantly, the effort acknowledges the need for the startup ecosystem to wholeheartedly participate in civic endeavors in their communities, says Christa Freeland, managing dir...
Tags: Startups, Apps, Crowdsourcing, Texas, Boston, Trends, Social Media, People, Austin, Innovation, Houston, Daimler, Hackathon, Dan Graham, Democratic Party, Chatbot



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