Marketing


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Companies are staying silent amid beauty guru James Charles' sexting scandal

James Charles Stefanie Keenan/WireImage/Getty Images In a recent YouTube video, James Charles admitted to sexting with boys who now say they're minors. Most brands working with or adjacent to Charles have ignored Insider's requests for comment. YouTube did not respond to an inquiry, but announced that Charles would not host the second season of Instant Influencer. See more stories on Insider's business page. In the five years since James Charles began posting regularly on YouT...
Tags: Media, Entertainment, Youtube, Advertising, Trends, Brands, Lgbtq, Charles, Kylie Jenner, Chipotle, Sephora, Laura, Lilly, Ulta, The Trevor Project, Digital Culture


Google and Budweiser Are Optimistic About Good Times Ahead. Are You?

If you watch cable news today, pessimists in front of their bookcases will remind you that the COVID-19 virus is mutating and ruthlessly seeking new ways to harm and kill people. You will also see overt shaming of every sort. Fox News shames “the woke left” for tainting capitalism with its soft hammers. CNN and […] The post Google and Budweiser Are Optimistic About Good Times Ahead. Are You? appeared first on Adpulp.
Tags: Google, Advertising, Brands, Cnn, Fox News, Advocacy, Food And Beverage, Media Trends


Rethinking Ramadan

Ramadan, the ninth month of the Islamic calendar, is a time at which connections with friends and family are strengthened and positive mindsets are encouraged. Muslims around the world will take part, including in Saudi Arabia, Indonesia and the UK.  By looking at the differences in these three markets, it’s clear that marketers can take inspiration from one another when it comes to creating relevant and culturally engaging content. With the pandemic changing traditions and routines, brands n...
Tags: Google, UK, Indonesia, Saudi Arabia, Brands, Seo, Nike, Facebook Messenger, Tottenham, Dubai, Unicef, Ramadan, McDonald, Telkomsel, Netflix Party, Rami Ismail


Spotify opens a second personalized playlist to sponsors, after ‘Discover Weekly’ in 2019

Spotify is opening up its personalized playlist, “On Repeat,” to advertising sponsorship. This playlist, launched in 2019 and featuring users’ favorite songs, is only the second personalized playlist on the music streaming service that’s being made available for sponsorship. Spotify’s flagship playlist, “Discover Weekly,” became the first in 2019. The sponsorship is made possible through the company’s , which gives brands the ability to market to Spotify’s free users with audio, video and displ...
Tags: Spotify, Media, Advertising Tech, Advertising, Brands, Tech, Asia Pacific, Ariana Grande, Streaming Music, Personalization, Adtech, Playlist, Turbotax, North America Europe Latin America, Ad Technology, Cathleen Ryan VP


Need to Know: Non-Fungible Tokens (NFTs)

Just when your gran finally got the hang of what a job in social is all about, crypto has hit the marketing industry in an increasingly mainstream way with NFTs. These unique digital assets, stored on the blockchain, are catching on in the music industry and being used by brands like Nike and Gucci. Senior Creative Technologist Sam Cox and Group Head of Strategy Harvey Cossell, discuss what NFTs are all about and whether brands should be paying attention. WHAT’S IT ALL ABOUT? “Non-fu...
Tags: Marketing, Digital, Brands, Seo, Nike, Nba, Lidl, Mesut Ozil, Grimes, Gucci, Blockchain, Thought Leadership, Leon, Christie, NFT, Beeple


Marketers are reportedly underpaying Black influencers compared to white people with less followers

A big following doesn't mean an influencer is qualified to be sharing advice. Getty/Ivan Pantic Bloomberg's Businessweek found that Black influencers are underpaid compared to white peers. Sometimes they're even paid less compared to white creators that mimic their content, the report found. Black influencers told Bloomberg they would get paid in products as opposed to cash. See more stories on Insider's business page. White people who are popular on social media tend to ...
Tags: Facebook, News, Instagram, Trends, Social Media, Brands, Bloomberg, Knox, Black Lives Matter, Black, Megan, Universal Music Group, Felix Kjellberg, McRae, BusinessWeek, Influencer


AdPulp Book Review: Trustworthy Gives Brands A Roadmap To Walk The Talk

There’s a classic trade ad for McGraw-Hill Magazines in which a stern-looking guy in a desk chair says, “I don’t know who you are. I don’t know your company…Now-what was it you wanted to sell me?” (There’s more copy, but you can see it for yourself.) Decades later, we live in a world of self-professed […] The post AdPulp Book Review: Trustworthy Gives Brands A Roadmap To Walk The Talk appeared first on Adpulp.
Tags: Advertising, Brands, Pr, McGraw Hill Magazines


When It Comes to Cultural Insensitivity, Valpo Ain’t Playin’

The culture war is being won by people who value culture, history, and knowledge. Valparaiso University, a 3,100-student Lutheran school located in northwest Indiana, announced that it is dropping the team name Crusaders, the school mascot, and all logos associated with the term. The decision comes after a decades-long debate that had intensified recently because […] The post When It Comes to Cultural Insensitivity, Valpo Ain’t Playin’ appeared first on Adpulp.
Tags: Advertising, Brands, Indiana, Resistance, Advocacy, Valparaiso University, Sports Marketing


Stop the Semantic Obfuscations: This Is Why People Don’t Like Strategists and Planners

There’s been an interesting debate on the strategy internet as of late about what the difference is between a planner and a strategist. Given the indecision in the industry today, I thought I’d go ahead and find an answer that works for all of us. That answer is simple: It literally does not matter what […] The post Stop the Semantic Obfuscations: This Is Why People Don’t Like Strategists and Planners appeared first on Adpulp.
Tags: Advertising, Brands, Ad People, Agency Business, Industry Analysis


Why 2021 is the year branded content will come into its own

Branded content reached new heights in 2020. Long seen as a valuable add-on to marketing campaigns, and particularly effective when combined with traditional paid-for models, we are at now seeing just how powerful the medium can be as a strategic brand-building tool. With all the smartest marketers paying attention, I feel safe predicting that 2021 is going to be a memorable year for this highly creative marketing technique. The pandemic has forced more people than ever to consume content ...
Tags: Marketing, America, Brand, Brands, Seo, Spain, Italy, Sydney, Roger Federer, Pfizer, Branded Content, Thought Leadership, Ben Jerry, Lavazza, Barilla, Consumer Habits


Why 2020 is the year branded content will come into its own

Branded content reached new heights in 2020. Long seen as a valuable add-on to marketing campaigns, and particularly effective when combined with traditional paid-for models, we are at now seeing just how powerful the medium can be as a strategic brand-building tool. With all the smartest marketers paying attention, I feel safe predicting that 2021 is going to be a memorable year for this highly creative marketing technique. The pandemic has forced more people then ever consume content dig...
Tags: Marketing, America, Brand, Brands, Seo, Spain, Italy, Sydney, Roger Federer, Pfizer, Branded Content, Thought Leadership, Ben Jerry, Lavazza, Barilla, Consumer Habits


In Fight to Diminish Apple, Facebook Runs Attack Ads, Creates New Microsite

Facebook versus Apple. The battle of the tech titans is on. According to Facebook, “Apple announced product and policy changes that will impact data sharing across iOS. The policy and the limits it places on advertising will harm the growth of businesses and the free internet.” Here’s the interpretation of the above in a full-page […] The post appeared first on Adpulp.
Tags: Facebook, Advertising, Digital, Social Media, Brands, Resistance, Advocacy, Facebook Apple, Media Trends


Farmdrop Is Celebrating England’s Hard-Working Farmers

This is a call to action: Enter Food Euphoria. The call comes from Farmdrop, an online grocer in England that delivers fresh organic produce and “everyday groceries” using electric delivery vehicles. During the COVID-19 pandemic, Farmdrop sales have skyrocketed. Consequently, the company has been able to help keep smaller farms and producers up and running […] The post Farmdrop Is Celebrating England’s Hard-Working Farmers appeared first on Adpulp.
Tags: England, Advertising, Brands, Agencies, Food And Beverage, Creative Review, Farmdrop, COVID-19


Tips and Best Practices for Enhancing Your Social Media Community

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities. As we look ahead at 2021, things aren’t going to change overnight. We’re now in the midst of the new normal, and our team has compiled several tips to help your social media team gear up for ne...
Tags: Facebook, US, Brands, Seo, Pwc, Best Way, Ignite Social Media, Social Media Community, Digital Information World, Importance of Community Management Not, GlobalWebIndex Social networks, Hootsuite Sprinklr Sprout Social


It’s a Fifth: Expecting Truist with the Banks of America

Planters National Bank, East Main Street, Richmond. It is hard to get to know something that changes its name frequently. And in the business of trust, the bank brand name change is the most difficult. Banks brands thrive on old-fashioned notions of fairness and consistency. When the consistency part is inconsistent, you lose, well, consistency and you confuse customers. So today, at the end of 2020, BB&T and SunTrust are now, finally, coming together in the public mind as the concocted or fan...
Tags: Instagram, Virginia, Brands, Bank Of America, Banking, United States, Bank, William, Financial Services, Richmond, Branding, Wells Fargo, SunTrust, Church Hill, Church Hill Richmond, Karlyn Bowman


It’s a Fifth: Expecting Truist with Banks of America

Planters National Bank, East Main Street, Richmond. It is hard to get to know something that changes its name frequently. And in the business of trust, the bank brand name change is the most difficult. Banks brands thrive on old-fashioned notions of fairness and consistency. When the consistency part is inconsistent, you lose, well, consistency and you confuse customers. So today, at the end of 2020, BB&T and SunTrust are now, finally, coming together in the public mind as the concocted or fan...
Tags: Instagram, Virginia, America, Brands, Bank Of America, Banking, United States, Bank, William, Financial Services, Richmond, Branding, Wells Fargo, SunTrust, Church Hill, Church Hill Richmond


2021 Trends: Practical Advocacy

In November, we launched our annual trend report –Think Forward 2021: The Social Reset. It features the six key trends that we expect to shape social media over the next 12 months. This post looks at the second trend covered in the report: Practical Advocacy. For more, check out Think Forward here.  Amid the constraints of 2020, digital advocacy has undergone a practical transformation and people are realising that online action can translate to tangible offline change. We’ve witnessed th...
Tags: Instagram, US, Trends, Brand, Brands, Seo, Brand Marketing, Starbucks, Donald Trump, Thought Leadership, Social Media Trends, Tiktok, Think Forward, Trends Report, Think Forward 2021, Practical Advocacy


The Glenlivet Remains Whisky’s Challenger Brand

Scotland. A rugged nation rising above the northern sea. Home of free thinkers, poets, and revolutionaries. Here’s one: In 1824, George Smith established himself as an original thinker by defining the Speyside style of whisky, where The Glenlivet began. Way to go, Mr. Smith! Time travel on The Man’s conveyor belt. There’s an idea that’s […] The post The Glenlivet Remains Whisky’s Challenger Brand appeared first on Adpulp.
Tags: Scotland, Advertising, Brands, Smith, George Smith, Food And Beverage, Creative Review, northern sea Home


What’s the point? Discovering the active role of brands on social

What’s the point of brands being on social media? Our Senior Research & Insight Director Andre van Loon examines how brands can have a successful presence on social platforms. An inconvenient truthIt’s a truth universally acknowledged, that a brand in possession of a message easily attracts an audience, eager to hear from it whenever possible. Unfortunately, this vision still holds in many parts of the marketing world, and lots of potentially valuable consumer interaction is lost because ...
Tags: Social Media, Brands, Seo, Brand Marketing, Voice, Thought Leadership, Brand Strategy, Brand Content, Andre van Loon, Brand Communications, Think Forward 2021


2021 Trends: The Simple Life

In November, we launched our annual trends report – Think Forward 2021: The Social Reset. It features the six key trends that we expect to shape social media over the next 12 months. This post looks at the first trend covered in the report: The Simple Life. For more, check out the full Think Forward report here. Lately, humanity has been pretty stressed out, and the events of 2020 have done little to ease the strain. As a result, the desire to pull back to protect what’s most important to us...
Tags: Digital, Social Media, Brands, Seo, Brand Marketing, Middle East, Heineken, Facebook Groups, Thought Leadership, The Simple Life, Animal Crossing, Tiktok, Think Forward 2021, Wholesome Content, Garden Marcus


Devon Hong Joins 360i as Executive Creative Director, Driving Innovation and Creative Excellence Across Agency

We are excited to welcome Devon Hong as our new Executive Creative Director in New York. An award-winning creative talent, Devon will be responsible for driving innovation and creative excellence across all of 360i’s client accounts, which include OREO, 7-Eleven, and Boston Beer Company.   “Devon has impressed all of us at every turn – not only with his creative chops and distinguished agency experience, but also his emotional drive and incredible capacity for kindness and empathy,” s...
Tags: New York, General, Etsy, Marketing, Creative, Brands, Devon, Talent, Oreo, Growth, Kroger, BBH, Hong, Johnnie Walker, Young Rubicam, Boston Beer Company


Massive Consolidation by Dentsu, Another Glaring Sign of Things to Come

The sky isn’t falling, but brand value in the ad agency sector is plummeting fast. Here’s the latest news on this front from Japan. Dentsu will be restructuring its operations into four operating pillars after deciding to consolidate its brand agencies into six global brands. The new plans will come into effect in February 2021. […] The post Massive Consolidation by Dentsu, Another Glaring Sign of Things to Come appeared first on Adpulp.
Tags: Japan, Advertising, Brands, Agencies, Dentsu, Agency Business, Economic Indicators


Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram

The pandemic has disrupted holidays since March and with Covid-19 surging in the U.S., The Centers for Disease Control and Prevention is urging families that don't live together to take Thanksgiving virtual this year. Brands will have to follow suit on their consumer activations. Kitchn, the sister site of Apartment Therapy, hopes to engage readers...
Tags: Media, Instagram, Advertising, Brands, Centers For Disease Control And Prevention, Experiential, Adapting to Crisis


Get in the game: Brands need to pay attention to the Among Us phenomenon

Among Us became Autumn’s biggest meme and one of the most talked-about games in the industry. Our Senior Research & Insight Executive Saad Abukhadra and Senior Editor Brett Phipps explain what it’s all about, and how brands can get involved. Among Us is, quite literally, among us. The prevalence of the indie smash is such that it’s now reached the corridors of US politics. Democrat Rep. Alexandria Ocasio-Cortez has not only jumped on the hype train, but started her own Twitch channel to stre...
Tags: Instagram, Singapore, US, Brands, Seo, Twitch, Ugc, Thought Leadership, Influencers, Brand Strategy, We Are Social, Brett Phipps, Alexandria Ocasio Cortez, Democrat Rep Alexandria Ocasio Cortez, Among Us, Wink Murder Players


Do What’s Necessary? Or Do What’s Easy? Strategists Know the Difference

This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us and help pay writers.   Life is a series of forks in the road. The same is absolutely true of a career in strategic communications. Somewhere early in your career, you’ll go […] The post Do What’s Necessary? Or Do What’s Easy? Strategists Know the Difference appeared first on Adpulp.
Tags: Advertising, Brands, Ad People, Agency Business, Industry Analysis, AdPulp, Emerging Voices


Facebook introduces a new Messenger API with support for Instagram

Following the updates to Instagram and Messenger that delivered cross-app communication and other features, Facebook today announced its Messenger API has also been updated to allow businesses to manage their communications across Instagram, in addition to Messenger . Before today, businesses could only respond to customer inquiries through the Instagram app and through Facebook’s unified business inbox. This could work for some smaller businesses, but for larger brands with a high volum...
Tags: Social, Facebook, Apps, Messenger, Instagram, Shopping, Social Media, Brands, Tech, Developers, Messages, Api, However Facebook, Clarabridge, TechStyle Fashion Group, Stories Facebook


Chipotle Sends Its Workers Back To School (Tuition-Free)

In the ad agency business, we know that all the company’s assets walk out of “the building” at the end of the workday. It’s another way of saying that ad agencies don’t have hard assets—that all the value is in the team. What about other fields like the restaurant industry…do restaurant owners and operators see […] The post Chipotle Sends Its Workers Back To School (Tuition-Free) appeared first on Adpulp.
Tags: Advertising, Brands, Advocacy, Food And Beverage, Economic Indicators, Tea for Texas


Skincare Brands I Love

Some of my Favorite Products! Well, I have loved skin care and trying out new skincare brands and their products and will probably continue to do so though not with the same fervor. In my 20’s, I wanted to try out all the new things. Now, my life is settled into a more mellow pace and combined with my need to enjoy what I apply and to compensate for my laziness, my list is limited to only serums and body butters. I have never been a big fan of applying too many products but I did practice it ...
Tags: India, Brands, Seo, Estee Lauder, Skin Care, The Body Shop, Beauty Products, Kama Ayurveda, l'Occitane, Skincare Brands, SOS Organics, Body Shop Hemp Foot Cream, SOS Organics Foundation, Estee Lauder Advanced Night Recovery


Vital Farms Takes “Cage-Free” Out of Its Cage

Advertising that reveals brand truth is advertising that’s worth making, viewing, and sharing. Vital Farms—the largest supplier of pasture-raised eggs in the country—understands this, and is wisely using their brand truth to establish a competitive advantage. Let’s look at some of the ads the company has made over the past few years. Austin’s creative powerhouse, […] The post Vital Farms Takes “Cage-Free” Out of Its Cage appeared first on Adpulp.
Tags: Advertising, Brands, Austin, Agencies, Vital Farms, Food And Beverage, Creative Review, Tea for Texas


The Body Shop Spa of the World Hawaiian Kukui Cream

I have been wanting to write about this product for the longest time now but could not since I missed writing it last year when it was still winter and one could use the hawaiian kukui cream. Now that the winter is about to start, this is the perfect time to get this review going. Gets absorbed easily and stays on skin till the next wash. Perfectly suited for Winters. The body shop spa of the world series and their body butters are definitely worth trying out. In fact, so much that my father is...
Tags: Brands, Seo, Product Reviews, Skin Care, Dry Skin, The Body Shop, Hawaiian Kukui Cream, Body Care, Body Butter, Body Shop Spa, Body Butter For Winters, Moisturized Skin, Winter Products, World Hawaiian Kukui Cream, World Hawaiian Kukui Cream Product Review Price, Body Shop Hemp Range Lip protector Hand Cream



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