Marketing


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Artsy Fills Newly Created Post Promoting Growth Marketing

With art buyers staring blank walls in their homes during the pandemic, it's not surprising Artsy saw sales on its online marketplace soar in 2020. To keep that momentum going through this year and beyond, the company has named Robert Lamvik to the newly created role of vp of growth marketing. Lamvik joins Artsy from...
Tags: Briefly, Performance Marketing


Bloomberg Media’s Quicktake Expands to Cover ‘All Aspects of Culture’

Bloomberg Media has ambitious aims for Quicktake, the streaming channel launched in November that reached 7.4 million average monthly viewers across streaming channels between December and February, according to the company. Quicktake is expanding its original programming, anchoring high-production series around blockbuster talent to complement its slate of breaking news shows. Overall, Bloomberg Quicktake represents...
Tags: Briefly, Media


JCPenney Is the Latest Retailer With a New Private Label Home Brand

Department store chain JCPenney has launched another private label brand, Loom + Forge, as part of its mission to reinvent itself as a destination for home products. Top line The new collection includes indoor and outdoor d?cor, as well as bedding, bath, window coverings and tabletop goods with "a decidedly modern touch," the company said...
Tags: Advertising, Jcpenney, Retailing, Briefly


The Trade Desk, Magnite and Innovid Form CTV Pact

The Trade Desk, Magnite and Innovid have teamed up to form a one-stop shop to programmatically buy, create and serve interactive CTV ads to specific households. The alliance was launched by Innovid, which operates a commonly-used ad server, and aims to offer advertisers more interactive ads on connected TVs, whereby viewers can scan QR codes...
Tags: Advertising, Ad Tech, Innovid, Connected TV, Programmatic, Briefly, Trade Desk Magnite


Time Accepts Cryptocurrency for Subscription Payment

Time announced today that it will begin accepting cryptocurrency as payment for digital subscriptions. The move is made possible by a partnership with Crypto.com. Top line Subscribers who pay with cryptocurrency make a one-time purchase of $49 for 18 months of access to content from Time.com. They will be able to attend subscriber-only events. As...
Tags: Publishing, Media, Time, Advertising, Briefly, Crypto com Top


Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated

Google has further clarified the timelines concerning testing the wares of its Privacy Sandbox, the online giant's proposals for ad targeting within its dominant web browser Chrome after it withdraws support for third-party cookies. Top line Independent ad-tech companies will be able to conduct preliminary testing of Fledge "this summer," according to a Google spokesperson....
Tags: Google, Advertising, Ad Tech, Fledge, Briefly


Ecommerce Fuels Marie Claire’s Growth

Marie Claire U.K.'s shopping platform, Marie Claire Edit, is expanding into luxury beauty with a new platform, debuting today, that sells beauty products and accessories. The site will offer curated beauty picks in collaboration with online luxury commerce site Net-a-Porter. Top line The Marie Claire Edit platform, introduced in early 2020, aggregates editor-curated fashion choices...
Tags: Ecommerce, Publishing, Advertising, Marie Claire, Marie Claire U K, Briefly, Marie Claire Edit


Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’

The term brand safety has come to the fore of the lexicon for advertisers and marketers during the past 12 months amid a news cycle driven by Covid-19, social justice and a hotly debated U.S. election campaign. Top line Today, Google unveiled a new feature in its suite of brand safety tools that enable resource-strapped...
Tags: Google, Advertising, Ad Tech, COVID, Briefly


Walmart Invests in GM’s Electric Self-Driving Vehicle Company

Walmart is betting on self-driving delivery with an investment in GM's electric autonomous car company Cruise. The retail giant announced today it has joined the startup's latest funding round of $2.75 billion, though it declined to reveal its contribution. The announcement comes after Walmart began developing a pilot test for store deliveries with the GM-majority-owned...
Tags: Advertising, Walmart, Gm, Retailing, Briefly, Walmart Invests, Electric Self Driving Vehicle Company


For Earth Day, Old Navy Is Eliminating Plastic Bags and Funding Young Environmental Advocates

With Earth Day just a week away, brands are looking for ways to kickstart green initiatives to help bring about net zero emissions, tree plantation and consumer participation in eco-friendly activism. For this 51st anniversary of Earth Day, Old Navy is working on its own sustainability mission and supporting the next generation of environmental leaders....
Tags: Navy, Advertising, Sustainability, Briefly


AppLovin Goes Public as a $28.6 Billion Company

AppLovin, a mobile app developer and tech platform, hit the Nasdaq today at a valuation of $28.6 billion. Top line The company, founded in 2011, raised $2 billion in its public offering. It joins a wave of other ad-tech companies, such as PubMatic and Viant, that have recently gone public or sold majority stakes amid...
Tags: Advertising, Ad Tech, Viant, PubMatic, Briefly


For Earth Day, Beyond Meat Will Take Over an Entire Carl’s Jr.

Fast food chain Carl's Jr. and Beyond Meat will celebrate Earth Day with a first-of-its-kind pop-up event and menu takeover in Los Angeles, giving away free plant-based burgers at one location and offering its faux meat sandwiches for $5 chain-wide via an email promotion. Not only will an L.A.-area outlet of Carl's Jr. be wrapped...
Tags: Advertising, Los Angeles, Food & Beverage, Carl, Jr, Plant-based Products, Briefly


Family Dollar Launches Retail Media Network

Family Dollar is the latest retailer to launch a media network, allowing the discount chain to work more closely with brands and allows those partner brands better access to customers. Top line Family Dollar's media network, called Chesapeake Media Group, will enable CPG brands to offer dynamic ad placements, targeted content, sponsored searches and product...
Tags: Advertising, CPG, Mar Tech, Briefly, Chesapeake Media Group


Walmart Will Fill Vacated In-Store McDonald’s With Services, Other Eateries

At the peak of their collaboration, there were about 1,000 McDonald's in-store restaurants within Walmarts around the U.S., but that number was gradually reduced to roughly 500 at the beginning of 2020, according to a recent report in The Wall Street Journal. Top line It's a trend that can be traced back to July 2020...
Tags: Advertising, Customer Experience, Food & Beverage, McDonald, Retailing, Wall Street Journal Top, Briefly, Walmart Will Fill Vacated In Store McDonald


Diageo Acquires Another Ready-to-Drink Alcohol Brand Loyal 9

Diageo, the spirits giant behind Johnnie Walker, Crown Royal and Don Julio, has purchased ready-to-drink (RTD) cocktail brand Loyal 9 from Sons of Liberty Spirits Company. Top line Founded in 2018, Loyal 9 is a vodka-based beverage that comes in flavors such as lemonade, mixed berry lemonade and watermelon lemonade. Diageo paid for the acquisition...
Tags: Advertising, Diageo, Beer, RTD, Don Julio, Spirits & Cannabis, Briefly, Johnnie Walker Crown Royal, Sons of Liberty Spirits Company Top


Taco Bell Opens Its First Digital-Only Cantina in Times Square

Las Vegas has Taco Bell weddings, and Palm Springs, Calif., was home to the Taco Bell Hotel. Now New York joins those elite ranks as the site of the first digital-only Taco Bell. Top line This latest outpost, a Taco Bell Cantina, opens its doors in Times Square today. The location offers digital-only orders via...
Tags: Advertising, Las Vegas, Taco Bell, Food & Beverage, Times Square, Palm Springs Calif, Retailing, Taco Bell Cantina, Briefly, Taco Bell Hotel Now New York, Taco Bell Top


Nike Aims to Reduce Waste With Nike Refurbished

Nike is introducing its own resale offering called Nike Refurbished as the already red-hot secondhand market for fashion and sneakers continues to heat up. Top line The global athletic footwear and apparel brand said Nike Refurbished is one of several solutions it is now offering to help reduce the company's waste footprint. The circular consumer...
Tags: Advertising, Nike, Sustainability, Consumer, Retailing, Legacy Brands, Fashion & Apparel, Briefly, Nike Refurbished


eBay Hits the Road to Authenticate High-Value Collectibles

Ecommerce platform eBay is touring the country with a free Antiques Roadshow-like event series that will authenticate collectibles like sneakers, watches and trading cards in its "top sales categories." Top line The roadshow started in Atlanta on April 9 and will move to Nashville, Seattle, Las Vegas and Austin in the coming weeks. The events...
Tags: Ecommerce, Ebay, Advertising, Atlanta, Austin, Road, Briefly, Authenticate High Value Collectibles, Nashville Seattle Las Vegas


Hornitos Tequila and The Black List Partner to Support Underrepresented Filmmakers

The creative world has long lacked equality in its representation of creators of color, leading to a predominantly white industry and one-sided perspective in media production. Recognizing this, Hornitos Tequila and producer and screenwriter hub The Black List are teaming up to take a step forward in fostering diverse representation in the film industry. Top...
Tags: Advertising, Diversity, Beer, The Black List, Equity and Inclusion, Spirits & Cannabis, Briefly


Domino’s Is Piloting Driverless Pizza Delivery in Houston

Domino's delivery is going driverless in Houston. The pizza chain is partnering with self-driving delivery company Nuro on a pilot program that will allow customers to have their pizzas shipped by a robot from Domino's Woodland Heights location within certain hours. Top line Domino's customers can choose whether or not they want their delivery carried...
Tags: Advertising, Houston, Emerging Tech, Nuro, Briefly, Woodland Heights


Pepsi Creates Another Show, This Time Featuring Its New Mango Soda

Just weeks after Pepsi wrapped its first TV show fully built around one of its products--Fox's Cherries Wild--the soda brand has partnered on another series. Pepsi and MTV have teamed up to create Match Me If You Can, a digital dating series inspired by the new Pepsi Mango soft drink which pairs up eight alums...
Tags: Advertising, Fox, Mtv, Pepsi, Programming & Performance, Briefly, Pepsi Mango


Reuters Names Alessandra Galloni Editor in Chief

Reuters named Alessandra Galloni its next editor in chief, the first woman ever to lead the London-based global news brand. Galloni will replace Stephen Adler when he retires later this month. Top line In a statement, Reuters president Michael Friedenberg called Galloni a "transformative and inspirational leader with outstanding journalistic credentials, a truly global perspective...
Tags: Publishing, London, Media, Advertising, Reuters, Leadership & Talent, Stephen Adler, Michael Friedenberg, Briefly, Alessandra Galloni, Galloni


Time Magazine Is Getting Paid in Bitcoin to Produce a Video Series

Time Magazine has gone beyond the crypto-curious. The publisher is accepting payment in cryptocurrency Bitcoin for producing a video series this summer. The series, in partnerships with digital currency asset management company Grayscale, will explain the murky crypto landscape. Top line Time has agreed to be paid in Bitcoin and will hold it on its...
Tags: Publishing, Time, Advertising, Bitcoin, Time Magazine, Grayscale, Briefly


Tinder Snags Former Pizza Hut CMO as New Top Marketer

Just as widespread vaccinations are starting to make IRL dating seem possible again, Tinder announced today that it's also embarking on a new relationship: George Felix, former Pizza Hut exec, is taking the helm as the dating app's new chief marketing officer. Top line Tinder announced today that Felix is stepping in as CMO following...
Tags: Top, Advertising, CMO, Pizza Hut, FELIX, George Felix, Leadership & Talent, Briefly, Tinder Snags Former Pizza Hut CMO


Amazon Adds Aplenty to Its Growing List of Private-Label Brands

Ecommerce juggernaut Amazon lifted the curtain today on its new private-label food brand Aplenty, which is being sold online as well as in Amazon Fresh locations in California and Illinois. Top line Some of the items being marketed under the label include parmesan, garlic and herb pita chips that are twice-baked, small-batch pink Himalayan salt...
Tags: Amazon, Ecommerce, California, Advertising, Illinois, Branding, Food & Beverage, Amazon Fresh, Consumer, Product Innovation, CPG & Grocery, Briefly


NBCUniversal and Capital One Partner for College Bowl Reboot

Thanks to a major partnership with Capital One, NBC's revival of the College Bowl academic competition series is coming to the network this summer. The Capital One College Bowl, which will premiere on June 22 at 10 p.m. ET, will feature teams of students from different universities in a quiz show format. All of the...
Tags: Nbc, Advertising, Branding, Brand Purpose, Programming & Performance, Briefly, Capital One Partner for College


Zappos Is Tapping Influencers to Host Shopping Livestreams

Zappos is the latest retail brand to join the shoppable livestream fray through a new partnership with influencer-based broadcasting startup Buywith. Top line The Amazon-owned shoe seller will invite select social media influencers, content creators and bloggers to promote products to their followers via livestreams of themselves shopping on the site, for which they will...
Tags: Amazon, Advertising, Zappos, Retailing, Briefly, Buywith Top


Mielle Organics Raises More Than $100 Million in Funding

Black-owned haircare brand Mielle Organics attracted a Series A investment of more than $100 million from private equity firm Berkshire Partners, whose prior investments include well-known brands such as CrossFit, Party City and Rockport. Top line The news from Mielle, also the fastest-growing Black-owned natural haircare brand in the U.S., follows announcements earlier this year...
Tags: Advertising, Diversity, Black, Challenger Brands, Berkshire Partners, Mielle Organics, Mielle, Equity and Inclusion, CPG & Grocery, Briefly, CrossFit Party City, Rockport Top


CMO Rupen Desai Discusses Dole’s Plans for Sustainability and Addressing Malnutrition

Rupen Desai, global CMO of Dole Packaged Foods, joined Adweek's Sustainability and DEI Summit on Wednesday to discuss the company's efforts to end hunger, achieve food security and promote sustainable agriculture. Top line Dole is working toward creating a business model under which the company, people and planet can all prosper. It's part of the...
Tags: Advertising, Events, Sustainability, Adweek, Food & Beverage, Dole, Rupen Desai, CPG & Grocery, Briefly


Discovery+ Heads to Xfinity Flex, X1 in Distribution Deal

Discovery Inc.'s streamer Discovery+ is heading to Xfinity Flex and X1. Beginning today, the streaming service will be available on Xfinity Flex devices. In the coming weeks, the service will also become available to consumers using X1 devices if they pay $4.99 a month to watch with ads, or $6.99 a month for an ad-free...
Tags: Advertising, Streaming & OTT, Discovery Inc, Xfinity Flex, Briefly



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