Marketing


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Why Customer Experience is the New Brand

This is a guest post from Avery Steinhauer on behalf of Ayima. In 1998, home video and rental company Netflix only had 30 employees and 925 titles in their inventory. However, as the video rental market started to decline in the 2000s, the company saw the potential in personalisation and the way in which it was changing the digital market. In 2006, they offered $1 million (£760,000) to anyone who could improve their recommendation system. Over the years, Netflix has dedicated resources and effor...
Tags: Business, UK, Marketing, Customer Experience, Customer Service, Empathy, Netflix, Allwood, Ayima, Consumer Behaviour, Great Customer Experience, Avery Steinhauer, Alex Allwood


How Does Blogging Help Your SEO Strategy?

Investing in your website’s SEO is one of the most important things you can do for your business these days. Even if you’re outsourcing help from digital marketing specialists, implementing… Read more » The post How Does Blogging Help Your SEO Strategy? appeared first on Noobpreneur.com.
Tags: Business, Marketing, Seo, Blogging, Online Marketing, Blogging Strategy


Right brain. Left brain.Riglef brain.

I have always had a problem with the cliché right brain, left brain theory. You know the one. It states that the right and left hemispheres of the brain have different functions. The left brain is the logical side, while the right side is where creativity resides. My problem is based on an intense observational study of one: Me. I have found that while I consider myself a “creative,” and therefore should be right brained, I need structure and logic—no matter how convoluted it may appear to othe...
Tags: Business, Advertising, Marketing, Sales, Creativity, Ideas, New York Times, Humor, Weddings, Good Ideas, Jay H Heyman, Father of the Bride


Small Business Guide to Instagram Ads – Infographic

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Tags: Infographics, Business, Marketing, Infographic, Online Advertising, Social Media Advertising, Instagram Advertising


FIR 176: Our 1,000th episode is hefty but good

The February 2019 edition of the Hobson and Holtz Report podcast, aka FIR episode 176, is a show that marks a big milestone for Shel and I. It’s the 1,000th episode* of a podcast that we began in January 2005. In addition to recollections of times past and comments from listeners from throughout FIR’s 14-plus-year history, plus special news from Shel about continuity plans, we report on these stories in this episode: Is it no longer acceptable to call people “users”?Five revelati...
Tags: Business, Technology, Adobe, Workplace, Crowdfunding, Messaging, Marketing, Communication, Public Relations, Blogging, Podcasting, Ux, Siemens, Reputation, Mastercard, Employee Communication


Is Gillette’s anti-bullying commercial the best a commercial can get?

Is it admirable or just cashing in when brands piggyback onto popular causes? What do you think of this commercial? Do you love it? Or do you hate it? Why? P & G’s Gillette brand seems to be doing what Unilver’s Dove has done with their self esteem campaign for real beauty thing. Attaching themselves […]
Tags: Business, Entrepreneurship, Uncategorized, Advertising, Seo, Cause Marketing, Attention, Influence, Branding, Gillette, Authenticiy, Unilver, 30 Seconds in the Spotlight


Crucial A/B Testings to Hike your CRO

By Charles Richards Every business needs to expand their website traffic by using most effective strategies. After getting done with the SEO and content marketing along with the paid advertising, comes the main thing which is “Conversion”. High revenue earnings and more customer acquisition require successful conversion rate. To figure this out, one needs to take the help of an effective A/B testing. Why you need A/B testing? A/B testing is often known as Split testing which is helpful in anal...
Tags: Business, London, Seo, Sales & Marketing, Cta, Right Now, Charles Richards, Tatvasoft UK, Software Outsourcing Company, Bakhtiar Zein Shutterstock


Business Finance 101: 8 Surefire Ways to Keep Track of Your Business Finances

The IRS says 40 percent of small and mid-sized businesses pay payroll tax penalties each year. The most common issue is missed and late payments. Of course, payroll isn’t the only aspect of business finance you need to pay attention to. The situation illustrates why you need to keep tabs on your finances though. If payroll isn’t conducted properly, it could cost you. The same is true of other aspects of your business finance. For example, late payments to vendors could result in late fees or oth...
Tags: Business, Marketing, Irs, Stampli


Here’s How to Handle Corporate Insolvency

Business owners pour so much of themselves into their companies to keep things running while chasing their dreams of growth. Despite someone’s best efforts there is always a chance of insolvency. The world of business comes with plenty of risks, including insolvency. In fact, financial stress is far from uncommon these days with 46 percent of Canadians living $200 or less away from financial insolvency and 31 percent admitting to not earning enough income to cover bills and debt payments. Unlike...
Tags: Business, Marketing, First Step, David Sklar Associates They


10 Catchy WordPress Landing Page Themes

We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/WomenonBusiness If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. http://feeds.feedblitz.com/womenonbusiness
Tags: Business, Technology, Web Design, Wordpress, Marketing, Reader Submission, Landing Pages, Wordpress Themes, Landing Page Templates, Catchy WordPress Landing Page Themes


5 Ultimate SEO Tips to Maximize Your Startup’s Visibility

The digital world is suitable for every kind of business because creative young guns are emerging from everywhere with startup ideas to succeed and build their audience. By Jaykishan Panchal With over 100 million startups opening each year, it is becoming critical for new businesses to improve their online visibility and stand out among their competitors. In the digital era, the basic rule for business success is to effectively use SEO to engage customers, establish your brand, and drive profita...
Tags: Google, Facebook, Business, Seo, Startup, StumbleUpon, Right Now, Content Marketing Institute, Google Analytics Google, Instagram Facebook YouTube, E2M Solutions Inc, Jaykishan Panchal, Google My Business Yelp for Business Owners Bing, Statista StumbleUpon, Entrepreneurs Start Ups and Technology Geeks SEO


Why Are SMBs Turning To OOH?

Small and midsize businesses (SMBs) have more options than ever when choosing an advertising format. Billboards and other out-of-home (OOH) advertising are often associated with huge brands, but they are… Read more » The post Why Are SMBs Turning To OOH? appeared first on Noobpreneur.com.
Tags: Business, Advertising, Marketing, Ooh Advertising


5 Advantages Of Using Promotional Products In Your Business

Would you like to find out how promotional products are powerful marketing tools? They can help your business grow at a rapid rate, for one, but this “traditional old-school” method… Read more » The post 5 Advantages Of Using Promotional Products In Your Business appeared first on Noobpreneur.com.
Tags: Business, Marketing, Promotional Products


The Top Brands Use Instagram Stories: Why Don’t You?

Wondering if you should use Instagram Stories? These companies are using it to make massive gains. Find out how here.
Tags: Business, Marketing


Stop Sucking at SEO

Think you're all that when it comes to SEO? Think again. Here's why you suck at SEO.
Tags: Business, Seo


How to Get the Most Out of The Top 3 Social Media Platforms

Lost in the world of social media? Don't know where to start? Check out this quick guide on how to optimize your social media game.
Tags: Business, Marketing, Other, Social Media Platforms


Do You Really Need to Market Yourself as an Author?

Are you just starting out as a writer? Perhaps you don't know what to do first? Here's how to start marketing yourself.
Tags: Business, Marketing


Business Loan Guide | Financing Your Business’s Future

If you currently own your own small business, you are probably acutely aware of how much money you need to stay afloat. Even businesses that boast huge profit margins may need to access a loan for additional cash flow from time to time. It’s also a common occurrence for businesses to need additional funds for capital improvements or an expansion. Fortunately, it’s not that difficult to get a business loan if you have good credit and a solid business plan. You can even qualify for a business loa...
Tags: Business, Marketing, Loans, Start, Kabbage, LendingClub, OnDeck, Better Business Bureau They, Online Business Loans Business


Business Loans | Financing Your Business’s Future

If you currently own your own small business, you are probably acutely aware of how much money you need to stay afloat. Even businesses that boast huge profit margins may need to access a loan for additional cash flow from time to time. It’s also a common occurrence for businesses to need additional funds for capital improvements or an expansion. Fortunately, it’s not that difficult to get a business loan if you have good credit and a solid business plan. You can even qualify for a business loa...
Tags: Business, Marketing, Loans, Start, Kabbage, LendingClub, OnDeck, Better Business Bureau They, Online Business Loans Business


7 Things to Consider Before You Hire a Content Writer

We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/WomenonBusiness If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. http://feeds.feedblitz.com/womenonbusiness
Tags: Business, Marketing, Content Marketing, Freelancers, Content Writing, Human Resources Issues


YouTube beats Apple, Netflix as the most trusted brand by millennials

The popular video sharing website YouTube climbed up in an annual Mblm study, moving up from third place in 2018 and coming ahead of both Apple and Netflix in final 2019 rankings.  The post YouTube beats Apple, Netflix as the most trusted brand by millennials appeared first on Digital Trends.
Tags: Apple, Business, News, Youtube, Trends, Social Media, Web, Netflix, Computing, Millenials, Movies & TV, Apple Netflix


Hosting Homestay Students – The Perfect Side Hustle?

Photo by Daria Shevtsova on Unsplash This is a post by Chrissy who guest posted here a couple years ago about going for financial freedom in a high-cost city.  She has since started her own blog, Eat Sleep Breath FI, that details her journey towards financial freedom.  Chrissy is back with another guest post about a side business that has really worked for their family – hosting international homestay students.  Here are the details! If you’ve ever dreamed of: Side hustling from home. House ha...
Tags: Business, Marketing, House, Vancouver, Chrissy, Sean Cooper, Daria Shevtsova, Anderson W Rangel


Loyalty Matters: How To Keep Clients Coming Back

If you’re working on lead generation, it’s easy to end up focused on the new: new leads, new customers, new ideas. But what about your established clients? It’s easy to… Read more » The post Loyalty Matters: How To Keep Clients Coming Back appeared first on Noobpreneur.com.
Tags: Business, Marketing, Customer Loyalty, Customer Retention


Government’s secret post-Brexit plan must rule out the Singapore model

Whitehall should publish the findings of ‘Project After’ to clarify the direction of UK industrial strategy in the case of no-dealThere are plans under discussion in Whitehall to cope with the long-term consequences of a no-deal Brexit. Dubbed Project After, these plans involve Whitehall officials poring over the government’s entire portfolio of tax and spending commitments and how they might be adjusted once the UK tumbles out of the European Union’s single market and tariff-free customs area.C...
Tags: Twitter, Europe, Business, Politics, UK, Technology, Media, Internet, Singapore, Social Media, European Union, UK News, World news, Blogging, Britain, Asia Pacific


Three Alternatives to Pay Per Click Ads You’ve Gotta Check Out

Are you just done with Google Adwords? Here are a few ways you can get your name out there without PPC ads.
Tags: Business, Marketing, Ppc, Google Adwords


A 4-Point Guide In Protecting Your Brand Legally

Building up a strong brand identity for your company can help you stay ahead of competitors and become a leader in your chosen industry. A lot of factors contribute to… Read more » The post A 4-Point Guide In Protecting Your Brand Legally appeared first on Noobpreneur.com.
Tags: Business, Legal, Branding, Brand Protection


Twitter users are declining but more people are seeing ads every day

Twitter's end-of-the-year report for 2018 is a mix of good and bad news. The good news is that more users are seeing adds daily, the metric the company will focus on moving forward. But the bad news is that monthly active users are declining. The post Twitter users are declining but more people are seeing ads every day appeared first on Digital Trends.
Tags: Mobile, Twitter, Business, News, Trends, Social Media, Monthly active users, Twitter Users


Twitter shares fall amid concern over falling user numbers

Company reports 321 million active monthly users in fourth quarter, a drop of 5 millionTwitter’s share price fell more than 8% in early Wall Street trading as record fourth quarter revenues and the milestone of achieving its first full year of profitability failed to allay investor concerns over a drop in user numbers and a weak revenue forecast.The social media company reported 321 million monthly active users in the fourth quarter, a decrease of 9 million year-on-year and 5 million lower than ...
Tags: Twitter, Business, Technology, Media, Internet, Social Media, UK News, World news, US news, Digital Media


7 tips to creating a memorable slogan

What is a slogan? A slogan is a catchphrase that represents a product or company and communicates the key benefit you want consumers to associate with your business. And if crafted with care, it can keep your brand front and center in the minds of consumers — until they’re ready to buy. Read on for inspiration and tips to help you create a compelling, unforgettable slogan: Slogans with staying power If you’re creating a new product or business slogan, you want something that represents your br...
Tags: Verizon, Facebook, Business, China, Advertising, Nike, Philadelphia, Las Vegas, General Electric, Copywriting, Kfc, Branding, McDonald, Small business marketing, Maybelline Maybelline, G R R REAT Kellogg


YouTube boss admits even her own kids gave the ‘Rewind’ video a thumbs down

YouTube's 2018 Rewind video went down like a lead balloon at the end of last year, becoming the most disliked video in its history. And now YouTube's CEO has admitted that even her own kids thought it was pretty darn awful. The post YouTube boss admits even her own kids gave the ‘Rewind’ video a thumbs down appeared first on Digital Trends.
Tags: Business, Youtube, Trends, Social Media, Web, Rewind, Rewind Video



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