Marketing


Posts filtered by tags: CMO[x]


 

Den kulturellen Wandel der Mitarbeitererfahrung in Europa vorantreiben

Die derzeitige Krise zeigt, dass eine ausgezeichnete Mitarbeitererfahrung (oder EX für Employee Experience) entscheidend für die Marke und den CMO ist. EX war auch vorher schon ein wichtiger Treiber für die Kundenerfahrung (auch CX für Customer Experience) und die Unternehmensleistung. Die aktuelle Situation verlangt jedoch von Markenunternehmen, dass sie ihre Mitarbeiter noch stärker einbinden. Unsere […]
Tags: Age of the Customer


Putting Your Own Oxygen Mask on First with Bayer’s Global Chief Marketing and Digital Officer

As part of the CMO Reboot Playbook: Team Health, Bayer's Global Chief Marketing and Digital Officer, Patricia Corsi, shares her play on how to emotionally and mentally put your own oxygen mask first before helping others. Check out more plays from top CMOs and brand leaders here. THE CHALLENGE In 2019, I started planning all...
Tags: Advertising, CMO, Bayer, Premium, Patricia Corsi, CMO Reboot Playbooks, Subscriber Exclusive


USAA’s CMO on how the insurance brand is changing its marketing approach

USAA is using new channels like Pinterest and new ways of filming campaigns to grow its brand after COVID-19.
Tags: Pinterest, Advertising, CMO, USAA


Embracing Smart Risks and Re-Inventing Company Policies with Emily Culp

As part of the CMO Reboot Playbook: Team Health, Emily Culp discusses the positive impact reshaping your company's policies and benefits could have on your employees and business and why it's important to treat your employee handbook as a "living, breathing document." Check out more plays from top CMOs and brand leaders here. THE CHALLENGE...
Tags: Advertising, CMO, Premium, Emily Culp, CMO Reboot Playbooks


How To Crush It At Work Without Sacrificing What Matters Most

As part of the CMO ReBoot Playbook: Team Health, Bacardi's Global VP of Marketing for Patr?n Tequila, Adrian Parker, shares his play on how to create work-life synergy through a series of exercises, resources, and open communication with family and employees. Check out more plays from top CMOs and brand leaders here. THE CHALLENGE I...
Tags: Advertising, CMO, Bacardi, Adrian Parker, CMO Reboot Playbooks


Onboarding New Team Members in a Fully Virtual Environment

As part of the CMO ReBoot Playbook: Team Health, Everlywell CMO Jenifer Dasho shares how the at-home health testing brand pivoted its onboarding strategy throughout the pandemic and how she continues to build bonds with new hires. Check out more plays from top CMOs and brand leaders here. The Challenge Hiring and onboarding new employees...
Tags: Advertising, CMO, CMO Reboot Playbooks, Jenifer Dasho


Insiders are buzzing about Subway sale rumors

Hi and welcome to Insider Advertising for April 13. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Subway sale rumors.CareerAdvice TikToks.Food SPACs.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Peter Summers/Getty Images Insiders are buzzing about Subway's attempts to sell itself...
Tags: Media, Subway, Advertising, Marketing, Newsletter, Trends, CMO, Gawker, Burger King, Impossible Foods, Reuters, John Gordon, Arby, SPAC, Newsletters, Kate Taylor


Tinder Snags Former Pizza Hut CMO as New Top Marketer

Just as widespread vaccinations are starting to make IRL dating seem possible again, Tinder announced today that it's also embarking on a new relationship: George Felix, former Pizza Hut exec, is taking the helm as the dating app's new chief marketing officer. Top line Tinder announced today that Felix is stepping in as CMO following...
Tags: Top, Advertising, CMO, Pizza Hut, FELIX, George Felix, Leadership & Talent, Briefly, Tinder Snags Former Pizza Hut CMO


Tinder poaches Pizza Hut's CMO George Felix

Felix fills the vacant CMO role at the dating app, while Lindsay Morgan succeeds him as CMO at Pizza Hut.
Tags: Advertising, CMO, FELIX, George Felix, Lindsay Morgan


P&G tries to get around Apple’s privacy updates and CMO moves rose 25% in 2020: Friday Wake-Up Call

Plus, a Dolly Parton partnership gaffe and brands partake in vaccination guideline memes
Tags: Apple, Advertising, CMO, Dolly Parton


CMO moves jumped 25% in North America in 2020, executive search firm finds

There was also a rise in hiring for newly-created roles such as chief customer officer, says Russell Reynolds.  
Tags: Advertising, CMO, North America


J.Crew Names Derek Yarbrough CMO

J.Crew Group is shaking up its C-suite in order to bolster long-term growth. Among the moves, the apparel retailer is elevating Derek Yarbrough, the CMO of sister brand Madewell, to CMO of the J.Crew brand as well. Top line It's been just under a year since the retailer, among the early casualties of the Covid-19...
Tags: Advertising, CMO, Madewell, Retailing, C-Suite, Derek Yarbrough, Fashion & Apparel, Briefly


MTV Entertainment Group Taps Jason White as CMO

Jason White, a seasoned marketing executive who has been serving as the chief marketing officer of the cannabis brand Curaleaf, is joining ViacomCBS as the new chief marketing officer of MTV Entertainment Group, the company announced today. As CMO, White is tasked with steering the marketing directions for the nine properties and brands comprising the...
Tags: Advertising, CMO, Jason White, Programming & Performance, Curaleaf, MTV Entertainment Group, CMO White


MTV Entertainment Group names Curaleaf’s Jason White as CMO

The ad veteran will head up creative for MTV, Comedy Central, the Smithsonian Channel and many of its other brands.
Tags: Advertising, CMO, Jason White, Curaleaf, MTV Entertainment Group, MTV Comedy Central the Smithsonian Channel


Millions of Facebook users' data was leaked

Hi and welcome to Insider Advertising for April 5. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Millions of Facebook users' data leaked.What happened to Adobe's ad business.Fernando Machado moves to Activision.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Facebook set to soar th...
Tags: Facebook, Media, Adobe, Advertising, US, Newsletter, Trends, CMO, Georgia, Nike, Unilever, Cnn, Biden, Donald Trump, Burger King, Cnbc


Machado quits Burger King, and NBC, Walgreens partner for star-studded vaccine TV special: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. The Burger King steps off his throne Good morning! Fernando Machado has resigned after seven years at Burger King’s parent company Restaurant Brands International, with the past year spent as its chief marketing officer and previous six as Burger King's head of brand marke...
Tags: Amazon, New York, Nbc, Matthew Mcconaughey, Advertising, General Motors, CMO, Bloomberg, Walgreens, Mary Barra, Gm, Michelle Obama, Burger King, Anthony Fauci, Black, Restaurant Brands International


Burger King's CMO resigns

Hi and welcome to Insider Advertising for April 2. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Burger King's CMO resigns.Spotify's aggressive podcast ambitions.Harry's new funding.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Burger King Burger King's top markete...
Tags: Spotify, Media, Podcasts, Youtube, Advertising, Newsletter, Trends, CMO, Unilever, Harry, Burger King, DC Entertainment, Harry's, Restaurant Brands International, Pepsi, Newsletters


Walmart’s CMO on the Power of Intentional Moves and “No Look Backs”

When William White took on the role of chief marketing officer at Walmart, he considered it not only an honor to be working for the No. 1 Fortune 500 company, but also a dream job at a brand that comes with much responsibility. Not to mention, he just so happened to start his first-ever CMO...
Tags: Advertising, CMO, Walmart, William White, C-Suite, CMO Moves, Power of Intentional Moves


Iris promotes its First employee Claire Humphris to London CEO

Iris has named Claire Humphris as its London CEO, promoted from global CMO following the imminent departure of Chris Marlow. Humphris is a co-founder of the agency that launched in 1999 and has worked across its major accounts including founding client Sony Ericsson. For the past seven years, she has led the new business side...
Tags: London, Advertising, CMO, Iris, Sony Ericsson, Independent Agencies, Claire Humphris, Chris Marlow Humphris


Is there a marketing crunch in Israel? A chat with an Israeli Unicorn CMO

Israeli startups raised over $2 billion in March 2021 alone. As the startup ecosystem in Israel scales, so must the teams leading the growing number of Israeli unicorns. Is there a marketing crunch in Israel? How should Israeli startups think about marketing? In the previous episode, we’ve heard from experienced CMO Hila Shitrit Nissim, and today VC Cafe features Ran Avrahami*, Chief Marketing Officer at Appsflyer, a leading SaaS mobile marketing analytics and attribution platform. In Novemb...
Tags: Israel, Marketing, Trends, CMO, Salesforce Ventures, Appsflyer, Israeli startups, Hila Shitrit Nissim, Unicorn CMO


Leading Social Responsibility for Your Organization with Jacksonville Jaguars CMO

As part of the CMO ReBoot Playbook: Elevated Role of Marketing, Julian Duncan, CMO/SVP of Social Responsibility & Impact for Jacksonville Jaguars, shares a play on how to incorporate social responsibility into your brand's DNA and core messaging through the metaphor of a sprint. Check out more plays from top CMOs and brand leaders here....
Tags: Advertising, CMO, Diversity, Sustainability, C-Suite, Equity and Inclusion, Julian Duncan, CMO Reboot Playbooks, Jacksonville Jaguars CMO


Gaps & holes in marketing teams impact business performance

86 Percent of Chief Marketers Report Missed Revenue and Customer Acquisition  Goals Due to Unfilled Functional Leadership Positions and Lack of Expertise Over half of marketing leaders surveyed worldwide concede they are struggling to effectively execute multi-channel campaigns on both a global and local level, reveals the Chief Marketing Officer (CMO) Council.  The new CMO Council study, entitled  Scaling the Value of the CMO , uncovers gaps, holes and deficiencies across key functional ...
Tags: Uncategorized, CMO, Silicon Valley, Branding, CMO Council, Donovan Neale May, Neale May


Microsoft eyes Discord, Lysol and Tripadvisor clean up: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Microsoft eyes Discord Microsoft is eyeing a new move into social media with the $10 billion acquisition of gaming chat community Discord.  According to  Bloomberg News , D...
Tags: Facebook, Microsoft, Mexico, Advertising, San Francisco, CMO, Unilever, Spain, Britain, Switzerland, Silicon Valley, Harry, Reckitt Benckiser, Reckitt, Edelman, Louisiana


4 Tips for CMOs From C-Suite Leaders on How to Truly Make an Impact Today

When we did a quick poll with our CMO community last year, 84% believed that the role of the CMO and the role of marketing elevated through last year in so many ways. This was one of many inspirations for launching The Business of Marketing Podcast, as we wanted to unpack how CMOs work collaboratively...
Tags: Advertising, CMO, C-Suite, Business of Marketing


Israeli Startups and Marketing – 5 Questions with an Experienced CMO

When is the right time for a startup to bring on marketing? Are brand and storytelling important before product-market-fit? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups. Hila spent 12 years as the VP Marketing for Israeli venture capital fund Viola before embarking on an independent CMO career for startups. The common case in israel is founding teams flying solo without a marketer until it’s imminently necessary. Do you thi...
Tags: Facebook, Israel, Uncategorized, Marketing, Trends, CMO, Storytelling, Viola, Hila, Hila Shitrit Nissim, Israeli Startups and Marketing, Supergirls Hashavot Hatochenistim, Hila Shitrit Nissim Hila Shitrit Nissim Part


Agility During a Marketing Transformation with Oracle’s SVP Brand and Digital

As part of the CMO ReBoot Playbook: Elevated Role of Marketing, Oracle's SVP Brand & Digital Lisa Joy Rosner shares how her team took the approach of putting in "stop gaps" for an interim solution while they gathered data and insights to continue adjusting their strategies in real-time. The Challenge I joined Oracle at the...
Tags: Advertising, CMO, Oracle, Premium, Lisa Joy Rosner, CMO Reboot Playbooks, SVP Brand Digital, SVP Brand and Digital


Agility During a Marketing Transformation with Oracle’s SVP Brand & Digital

As part of the CMO ReBoot Playbook: Elevated Role of Marketing, Oracle's SVP Brand & Digital Lisa Joy Rosner shares how her team took the approach of putting in "stop gaps" for an interim solution while they gathered data and insights to continue adjusting their strategies in real-time. The Challenge I joined Oracle at the...
Tags: Advertising, Digital, CMO, Oracle, Premium, Lisa Joy Rosner, CMO Reboot Playbooks, SVP Brand Digital


Staying Agile with Real-Time Marketing with Uber’s VP of Global Marketing

As part of the CMO ReBoot Playbook: Elevated Role of Marketing, Thomas Ranese, VP, Global Marketing, Uber discusses how the brand stayed close to the user by keeping a pulse on what was going on in their worlds and refreshed existing products to tend to their immediate needs. The Challenge Uber has always been a...
Tags: Advertising, CMO, Premium, Global Marketing, Real Time Marketing, Thomas Ranese, CMO Reboot Playbooks, VP Global Marketing Uber


Designing for Agility and Innovation with the CMO of EXOS

As part of the CMO ReBoot Playbook: Elevated Role of Marketing, EXOS CMO TJ Abrams shares his take on how "culture eats strategy for lunch" and the different processes needed to be put in place to empower your team to be agile. The Challenge 2020 solidified agility in marketing as one of the most critical...
Tags: Advertising, CMO, Premium, Exos, C-Suite, CMO Reboot Playbooks, TJ Abrams


A Marketer’s Role in Leading the Growth Ambition with CBO of General Mills

As part of the CMO ReBoot Playbook: Elevated Role of Marketing, General Mills' North America Chief Brand Officer Brad Hiranaga shares how he, alongside the CFO, created new growth paths as part of their brand's DNA by solving consumer problems today and anticipating their problems for tomorrow. Check out more plays from top CMOs and...
Tags: Advertising, CMO, Premium, Mills, CBO, C-Suite, Brand Purpose, Brad Hiranaga, CMO Reboot Playbooks



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