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Posts filtered by tags: Coronavirus[x]


 

Heineken Taps Into Fun Moments People Have Experienced Even in Lockdown

As Europe struggles to reopen from a year of lockdowns amid the coronavirus pandemic, Heineken has released a global campaign to celebrate the fun and highlight inventive measures people have taken to be safe as they contemplate life outside their homes. The "We'll Meet Again" ad campaign from Publicis Italy was released on April 19,...
Tags: Europe, Advertising, Beer, Heineken, Food & Beverage, Publicis Italy, Lockdown, Coronavirus, Spirits & Cannabis


Adweek Podcast: How to Pitch a Covid Vaccine

At prime time on Sunday night, April 18, NBC will air an hour-long special designed to reduce hesitancy around the Covid-19 vaccine. The special, Roll Up Your Sleeves: Presented by Walgreens has brought in big names to get out the critical message, including Barack and Michelle Obama, Shaquille O'Neal, Jennifer Lopez, Dr. Anthony Fauci and...
Tags: Nbc, Advertising, Walgreens, Anthony Fauci, Psas, Barack, Adweek Podcasts, Coronavirus, Michelle Obama Shaquille O Neal Jennifer Lopez


Photo-sharing is back: how social media has framed the pandemic

Pictures of pubs and haircuts as UK Covid restrictions eased highlight how our digital lives have changedCoronavirus – latest updatesSee all our coronavirus coverageThey have flooded in recent days on to Twitter and Facebook, or been shared in excited texts and WhatsApps: photographs of beaming friends and colleagues, delightedly capturing the moment they could at last down a pub garden pint, or have a haircut, or receive a long-awaited vaccine.As Britain has begun to ease Covid restrictions and...
Tags: Facebook, Twitter, England, Media, Instagram, Social Media, UK News, Whatsapp, Britain, Digital Media, Coronavirus, UK Covid


Milwaukee Shows How Local Partnerships Can Spread the Word About Getting Vaccinated

It takes a village to raise a child, and a county to raise awareness on Covid-19 vaccinations with the help of some advertising too. Amid the mass of misinformation and fearmongering circulating around vaccines, some brands have been urging consumers to book their appointments for immunization. Krispy Kreme, somewhat controversially, offered free donuts to those...
Tags: Milwaukee, Advertising, Health and Wellness, Coronavirus, Adapting to Crisis, Health/Hospitals


Raindrops on a Dreary Day Race to the Finish Line in Clever Horse Racing Ad

LONDON--Horse racing is a popular sport in the U.K., but like all live events, lockdown restrictions mean spectators have been banned from watching it in person. Ascot racecourse, in Berkshire, southern England, hosts a number of races including Royal Ascot, an event that dates back to the 1800s. For the first time in its history,...
Tags: England, London, Advertising, International, Creative, Berkshire, Royal Ascot, Sports Marketing, Coronavirus, Life in Quarantine


Facebook Extends Information Efforts as States Extend Covid-19 Vaccine Availability

As eligibility for the Covid-19 vaccine is extended to all adults in more U.S. states, Facebook is using the same state-by-state information tactics it deployed in the run-up to the 2020 presidential election to keep people informed. The social network said in a Newsroom post Monday, "Just as we ran state-specific notifications in News Feed...
Tags: Facebook, Advertising, Newsroom, Social Pro Daily, Coronavirus, Facebook Extends Information Efforts


Weekend reading: Doomed and boomed

What caught my eye this week. A year or so has passed since global stock markets began to recover, resuming their age-old tradition of making smart people look like idiots. Tech stocks rallied first, which was blamed on 20-something traders and lockdown mania. Later in the year, small cap stocks joined the party. Just more retail madness, we were assured. Finally, cyclical and value stocks and the share prices of companies smashed-up by the pandemic began to soar. The Fed had euthanized ...
Tags: Google, Amazon, Europe, New York, London, Australia, Robin Hood, Marketing, US, Tech, Bbc, Atlantic, Jp Morgan, Waitrose, Jamie Dimon, Financial Times


Facebook: 26% of SMBs Globally, 22% in US Were Closed in February

Facebook shared the latest version of its Global State of Small Business Report examining the effects of the pandemic Thursday, saying that 26% of small and midsized businesses worldwide and 22% of those in the U.S. reported that they were closed in February. The global number is up from 16% last October, but down from...
Tags: Facebook, Advertising, US, Social Pro Daily, Coronavirus


Instagram: How to Use the I Got Vaccinated Sticker in Stories

Instagram recently added an "I got vaccinated" sticker to Instagram Stories, which allows users to show off their support of the Covid-19 vaccine, as well as encourage their followers to get the vaccine themselves. Our guide will show you how to use the "I got vaccinated" sticker in Instagram Stories. Note: These screenshots were captured...
Tags: Advertising, Social Pro Daily, Coronavirus


Facebook Joins Forces With UNICEF, WHO for World Health Day

Facebook is marking World Health Day Wednesday by teaming up with UNICEF and the World Health Organization on a worldwide campaign to promote credible information about the Covid-19 vaccine. Instagram users will see everyone who shared Storieswith the new "I got vaccinated" sticker in their Stories tray. When that sticker is tapped, it will bring...
Tags: Facebook, Advertising, World Health Organization, Unicef, Social Pro Daily, Coronavirus, Facebook Joins Forces With UNICEF


Target Donates $1M for Free Rides to Vaccine Appointments

Target is donating $1 million to nonprofit organizations providing free or discounted rides to Covid-19 vaccination appointments via ridesharing service Lyft and its universal vaccine access campaign, it announced today. Top line The contribution is part of a broader $5 million commitment by Target to increase access to vaccines throughout the U.S. and globally, particularly...
Tags: General, Advertising, Retailing, Coronavirus, Life After Lockdown


Facebook: How to Use the Covid-19 Vaccine Profile Frames

Facebook released a set of profile frames Thursday that allow users to share their support for the Covid-19 vaccine. There are four different profile frames to choose from. Our guide will show you how to add one of these frames to your profile picture from within the Facebook mobile application. Note: These screenshots were captured...
Tags: Facebook, Advertising, Social Pro Daily, Coronavirus


Facebook Introduces Covid-19 Vaccine Profile Frames

Facebook Thursday rolled out profile frames that enable users to express their support for Covid-19 vaccines. The profile frames were developed in collaboration with the Centers for Disease Control and Prevention and the Department of Health and Human Services. Facebook said that in the coming weeks, people will see a summary in their News Feed...
Tags: Facebook, Advertising, Centers For Disease Control And Prevention, Social Pro Daily, Coronavirus, Facebook Introduces Covid, Department of Health and Human Services Facebook


Facebook Provides Resources for Unemployed or Furloughed Ad Agency Professionals

The Rise initiative Facebook began piloting in Brazil last July to aid ad agency professionals who had been furloughed or lost their jobs altogether due to the pandemic. Rise debuted in several other Latin American countries over the past few months. It was extended to the U.S. Monday, as well as Canada, Italy and Singapore....
Tags: Facebook, Advertising, Brazil, Platforms, Canada Italy, Coronavirus, Facebook Provides Resources for Unemployed


2021 Google Search Trends in Digital Banking, Payments & Fintech

A look at the major search trends impacting banking in 25 charts — what consumers and banking execs are looking for most, and when. The post 2021 Google Search Trends in Digital Banking, Payments & Fintech appeared first on The Financial Brand.
Tags: Google, Amazon, Facebook, Digital Transformation, Finance, Advertising, Marketing, Paypal, Spotlight, Apple Pay, Fintech, Venmo, Branch, Mobile Banking, Marketing Research, Facts & Data


Johnson urges caution as England takes first big step out of lockdown

Outdoor group socialising allowed from Monday but ad campaign stresses Covid risks of indoor meetingCoronavirus – latest updatesSee all our coronavirus coverageBoris Johnson will stress the need for people to be cautious on Monday as England takes its first significant step towards easing lockdown restrictions for adults.People will now be able to meet up legally outdoors in groups of six, or in two households, including in private gardens, and organised outdoor sport can resume. Continue readin...
Tags: Health, Politics, England, Advertising, UK News, Infectious Diseases, Boris Johnson, Johnson, Coronavirus


March linkfest

On March 13, 2020, Merriam-Webster editor Peter Sokolowski noticed that all of the dictionary’s lookups were pandemic related: coronavirus, quarantine, draconian, lockdown, cancel. For the somber one-year anniversary this month, WGBH looked at how the pandemic has transformed the English language, and whether its impact will endure: Will people five years from now still say they are “zooming” when they conduct a video meeting online? Will slang terms like “doomscrolling” and “covidiot” make ...
Tags: Books, Maps, Wtf, Design, Washington, New York City, America, History, Britain, Italy, Linguistics, Words, Oxford University, Contests, Los Angeles Times, Donald Duck


NBCUniversal Urges Viewers to ‘Make a Plan’ For Vaccination in Companywide Campaign

This week, NBCUniversal viewers watching programming on any of the company's networks or tuning into an on-demand program on Peacock started receiving a gentle push to plan their vaccinations from Peacock host Amber Ruffin, NBC Sports' Mike Tirico, and Today hosts Savannah Guthrie and Hoda Kotb. The cheery, hopeful campaign, drawing on talent from across...
Tags: Advertising, Hoda Kotb, Nbc Sports, Savannah Guthrie, Peacock, Mike Tirico, Coronavirus


Getty Images Poignantly Shows How History Truly Does Repeat Itself

We are living in historic times, and sometimes it can feel as though we are sailing in uncharted territory as we navigate a pandemic, political upheaval, climate change and more. But while living through history can feel overwhelming, image library Getty Images has released a campaign that reminds us that our own lived experience has...
Tags: Advertising, Ad Tech, AdFreak, Coronavirus


'A letter tells someone they still matter': the sudden, surprising return of the pen pal

In the pandemic, many have rediscovered the sheer pleasure of writing to strangers, with new schemes spreading hope and connection around the worldA few months ago, when the rules had been sufficiently relaxed to allow friends to sit together outside, Liz Maguire had coffee with a woman she had never met. The pair had already been communicating for months, and quickly fell into easy conversation. Later on, this woman tweeted about their meeting, to which another woman replied: “You met Liz Magui...
Tags: Family, Cancer, Friendship, Social Media, Life and style, Society, UK News, World news, Digital Media, Health & wellbeing, Hobbies, Dublin, Loneliness, Liz Maguire, Coronavirus, Manuscripts and letters


YouTube Takes 3-Part Approach to Covid-19 Vaccine Education Efforts

YouTube said Thursday that it has removed over 850,000 videos to date for violating its policies against Covid-19 misinformation, including more than 30,000 since the last quarter of 2020 specifically for misinformation related to the Covid-19 vaccine. Director and global head of healthcare and public health partnerships Garth Graham wrote in a blog post Thursday,...
Tags: Youtube, Advertising, Social Pro Daily, Coronavirus, COVID, Garth Graham


How Developers, Researchers Used Twitter’s Covid-19 Stream Endpoint

Twitter shared details on how some developers and researchers used the Covid-19 stream endpoint it released last April. The endpoint was available by application only, and new applications are no longer being accepted as Twitter prepares to roll out its academic research product track, but many of those with access are still using the endpoint....
Tags: Twitter, Advertising, Social Pro Daily, Coronavirus


Our Covid-19 Obsession With Cleanliness Is Here to Stay, Survey Finds

Nearly one year ago, Procter & Gamble's CEO John Moeller told analysts during an earnings call that consumers will likely have a "forever-altered" obsession with health, hygiene and cleaning due to the pandemic. So far, evidence is proving him right. Recent survey results from CPG measurement insights firm NCSolutions show that a quarter of U.S....
Tags: Advertising, Procter Gamble, CPG, Coronavirus, CPG & Grocery, John Moeller


Adweek Podcast: A Look Back at a Year of Lockdown

On this episode of 'Yeah, That's Probably an Ad,' we're looking back on all things--personal and professional--that the Covid-19 pandemic has touched, and its impact on the marketing industry. Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.
Tags: Apple, Advertising, Adweek Podcasts, Coronavirus, Adapting to Crisis


Facebook Aims to Help 50M People Globally Get the Covid-19 Vaccine

Facebook CEO Mark Zuckerberg revealed the social network's plans to bring 50 million people worldwide one step closer to receiving Covid-19 vaccines. Zuckerberg said in a post early Monday morning, "We've already connected over 2 billion people to authoritative Covid-19 information. Now that many countries are moving toward vaccinations for all adults, we're working on...
Tags: Facebook, Mark Zuckerberg, Advertising, Zuckerberg, Social Pro Daily, Coronavirus, Facebook Aims


Why are male politicians in love with topless vaccine selfies? | Priya Elan

Essential to the vaxxie checklist are an off-the-shoulder shirt, Viking-level chest hair and a twinkle in the eyeAre you man enough for a vaxxie (that’s a vaccination selfie to you and me)? That’s the question some of us are asking after having seen a host of politicians pose shirtless while getting their Covid-19 jabs. Not since Vladimir Putin shared those topless holiday pics, perfecting the butterfly stroke and breaking actual twigs with the simple power of his legs, have there been such stra...
Tags: Facebook, Twitter, Europe, Photography, Greece, Social Networking, Vladimir Putin, France, Social Media, Conservatives, UK News, Vaccines and immunisation, George Clooney, Morrissey, Coronavirus, Priya Elan


Pinterest Furthers Efforts Vs. Covid-19 Vaccine Misinformation

Pinterest detailed steps it is putting in place to thwart the spread of misinformation related to the Covid-19 vaccine via its platform. The company is teaming up with the Association for Healthcare Social Media, a national organization of healthcare professionals dedicated to engaging with online audiences and providing expert information. The organization will create Story...
Tags: Advertising, Social Pro Daily, Coronavirus, Association for Healthcare Social Media


1 Year Later: Communications in the Age of COVID-19

It’s been a year since COVID-19 turned the world upside down. Things once considered normal now seem odd, even outdated. Sitting in a conference room with co-workers. Dining in a crowded restaurant. Grocery shopping maskless. Shaking hands. We’re stressed out, Zoomed-out, burned out and drained by the whole pandemic. Teleworking has provided some obvious advantages — no commuting, no suiting up for work, more flexibility. But it’s also led to longer hours, increased angst, less camaraderie and m...
Tags: Pr, George Bernard Shaw, Communications, Thought Leadership, Maryland Lottery, Carole, 2021, Coronavirus, COVID-19, COVID, Carole Bober Gentry


Facebook Continues Efforts to Battle Covid-19 Vaccine Misinformation

Facebook revealed more steps it is taking to prevent the spread of misinformation about the Covid-19 vaccine via its platforms. The social network kicked off a new campaign across the European Union, Iceland, Norway and the U.K., as well as countries across Africa and the Middle East and Turkey, in partnership with the World Health...
Tags: Facebook, Africa, Advertising, Turkey, Middle East, Social Pro Daily, European Union Iceland Norway, Coronavirus, Facebook Continues Efforts


The scariest halloween look / Humour ultra contagieux?

THE ORIGINAL? Public Health Center / Halloween –  2020 “Scariest halloween mask” “Please wear a mask” Covid-19 awareness Source : Agency : Angry, Kiev (Ukraine) THE ORIGINAL? 82.5 Mumbai Creative Agency / Halloween –  2020 “The scariest look, this halloween” “Please wear a mask” Covid-19 awareness Source : Luerzer’s International Archive Issue 5/2020 Agency : 82.5 Mumbai (India) [Author: Joe La Pompe]
Tags: Social, Portrait, Halloween, Advertising, Environmental, Prevention, Mask, Non-profit, Contamination, Homme, Kiev Ukraine, Mumbai India, Luerzer, Print & Outdoor, Joe La Pompe, Same year



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