Marketing


Posts filtered by tags: CPG & Grocery[x]


 

California Avocado Commission Puts the ‘CA’ in ‘Avocado’

The Golden State is hoping a well-timed marketing push can help it get a larger slice of the avocado market. By 2025, Research and Markets highlight that the global avocado market will be almost $18 billion. There is a considerable amount of room to capture someone's attention for the next piece of avocado on your...
Tags: Branding, CPG & Grocery, Creative


P&G Sees Growth in Earnings as Consumers Cling to Pandemic Cleanliness

Despite life slowly inching back to normal, Procter & Gamble is still benefiting from consumers' new cleaning habits during the pandemic. The maker of Tide, Bounty and Dawn reported today that net sales increased 5% to $18.1 billion for the quarter ending March 31. The amount beat Wall Street's estimates, according to S&P Global Market...
Tags: CPG & Grocery


Global Demand for Health and Wellness Expected to Hit Nearly $7 Trillion in 2024

While 12 months of lockdown have no doubt left plenty of people feeling sluggish and a bit heavier, demand for health and wellness products and services are showing no sign of slowing down. Analysts forecast the worldwide market for nutritious food and exercise equipment will surpass $6.8 trillion by 2024, up 19% compared to nearly...
Tags: CPG & Grocery, Health and Wellness


Anheuser-Busch Celebrates Having a Beer Safely in Follow Up to Super Bowl Ad

While most consumers are familiar with brands like Bud Light and Budweiser whether they drink beer or not, its likely far fewer are aware of or have a relationship with the parent company of those brands, Anheuser-Busch. But the world's largest brewer wants to change that. This year, it pulled Budweiser from the Super Bowl...
Tags: Beer, Spirits & Cannabis, CPG & Grocery


Smartwater Unveils a New Ad Campaign Featuring Gal Gadot

Starting today, Smartwater will begin rolling out a new marketing campaign with Gal Gadot for its latest line of bottled water, Smartwater+. In a 30-second commercial, Gadot explains that when she needs some clarity, tranquility or a sense of renewal, she "gets some in every sip" of Smartwater+. The new product offering, which began appearing...
Tags: Advertising, Gal Gadot, Gadot, CPG & Grocery


AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

Paolo Provinciali, vp of of media and data in the U.S. at Anheuser-Busch InBev, and Cara Lewis, evp and head of U.S. media investment at Dentsu, joined Adweek's Mediaweek virtual conference to discuss the pair's efforts to change the currency of reference to consumer attention from impressions and GRPs. Top line Buying against a demographic...
Tags: Advertising, Beer, Measurement, Adweek, Metrics, Ab Inbev, Food & Beverage, Anheuser Busch Inbev, Consumer, Dentsu, Performance Marketing, Mediaweek, Cara Lewis, Audience Analytics, Legacy Brands, Spirits & Cannabis


Fancy Feast Wants You to Eat Like Your Cat

Cat food brand Fancy Feast is celebrating the launch of a new line of single-serve feline entr?e with a digital cookbook for pet parents who want to coordinate meals. The downloadable cookbook, the Petites Feast Cookbook, features recipes "inspired by their cat's favorite dishes but made for you." This includes delectable items like ancho butternut...
Tags: Advertising, CPG & Grocery


Procter&Gamble’s Sustainability Marketing Tackles Consumers’ Intention-to-Action Gap

If marketing incorporating sustainability appears to be well-intentioned, but ineffective, there's a pretty good reason: Most consumers have a desire to do better for the planet, but they're unsure how to make eco-friendly choices. Those consumer pain points are at the center of Procter & Gamble's multi-brand, sustainability-focused "It's Our Home" campaign that's rolling out...
Tags: Advertising, Sustainability, Procter Gamble, CPG & Grocery


With Sales Up, Silk Looks to Turn More Shoppers to Plant-Based Milk

Seeking to attract more mainstream shoppers, Silk, the brand behind lines of oat, soy, cashew and almond milk products, has unveiled a new ad campaign meant to squash any concerns people might have about what actually goes into plant-based milk. "We are showing consumers that our main ingredients are grown, not made," said Derek Neeley,...
Tags: Advertising, Plant-based Products, CPG & Grocery


Avon Makes TikTok Debut as Part of ‘Digital Transformation’

LONDON--The beauty brand Avon has made its debut on TikTok through a new #LiftLockPop campaign that will "help Avon reach a new audience" and boost sales from social channels as part of a "digital transformation journey," according to VaynerMedia. The campaign promotes its Unlimited Instant Lift Mascara. It has enlisted TikTok creators to promote the...
Tags: London, Advertising, Social Media, Avon, AdFreak, CPG & Grocery


Batiste Gives Its Dry Shampoo a New Look to Fit Burgeoning International Market

Church and Dwight's Batiste hair care brand is seeking to expand in the U.S., Europe and the U.K. with a campaign that includes new packaging and an upmarket rebrand as the burgeoning dry shampoo market is seen growing into an industry that could be worth $6.03 billion by the end of 2027. Batiste worked with...
Tags: Europe, Advertising, Dwight, Packaging Design, Batiste, CPG & Grocery


Grove Collaborative Enters Physical Retail With Target

In the coming days, Grove Collaborative products will begin appearing on physical store shelves for the first time. Top line Launched in 2016 as a Certified B Corp, Grove Collaborative is an ecommerce platform that sells sustainable personal care goods and household essentials made with natural ingredients, including third-party brands such as Mrs. Meyer's Clean...
Tags: Advertising, CPG & Grocery


Amazon Adds Aplenty to Its Growing List of Private-Label Brands

Ecommerce juggernaut Amazon lifted the curtain today on its new private-label food brand Aplenty, which is being sold online as well as in Amazon Fresh locations in California and Illinois. Top line Some of the items being marketed under the label include parmesan, garlic and herb pita chips that are twice-baked, small-batch pink Himalayan salt...
Tags: Amazon, Ecommerce, California, Advertising, Illinois, Branding, Food & Beverage, Amazon Fresh, Consumer, Product Innovation, CPG & Grocery, Briefly


How AB InBev and e.l.f. Cosmetics Are Cultivating Purpose-Filled Partnerships

At Adweek's Sustainability and DEI Summit last week, executives from across a wide range of industries shared how they're aiming to reshape business practices to improve sustainability, build more inclusive and diverse workplaces and eliminate waste along supply chains. To speak to how cross-brand and internal partnerships can support those efforts, AB InBev's head of...
Tags: Advertising, Events, Sustainability, Beer, Adweek, Spirits & Cannabis, CPG & Grocery


Gopuff Debuts Largest Ad Campaign Ever Following New Round of Funding

Getting what you want, when you want it, just keeps getting easier. Gopuff, a delivery startup that provides household goods ranging from snacks to cleaning supplies in more than 650 cities across the country, recently raised $1.15 billion in new funding, doubling its valuation to $8.9 billion in under half a year. Now, the Philadelphia-based...
Tags: Advertising, Philadelphia, CPG & Grocery


Mielle Organics Raises More Than $100 Million in Funding

Black-owned haircare brand Mielle Organics attracted a Series A investment of more than $100 million from private equity firm Berkshire Partners, whose prior investments include well-known brands such as CrossFit, Party City and Rockport. Top line The news from Mielle, also the fastest-growing Black-owned natural haircare brand in the U.S., follows announcements earlier this year...
Tags: Advertising, Diversity, Black, Challenger Brands, Berkshire Partners, Mielle Organics, Mielle, Equity and Inclusion, CPG & Grocery, Briefly, CrossFit Party City, Rockport Top


CMO Rupen Desai Discusses Dole’s Plans for Sustainability and Addressing Malnutrition

Rupen Desai, global CMO of Dole Packaged Foods, joined Adweek's Sustainability and DEI Summit on Wednesday to discuss the company's efforts to end hunger, achieve food security and promote sustainable agriculture. Top line Dole is working toward creating a business model under which the company, people and planet can all prosper. It's part of the...
Tags: Advertising, Events, Sustainability, Adweek, Food & Beverage, Dole, Rupen Desai, CPG & Grocery, Briefly


If You Order His Tequila at a Restaurant, Dwayne ‘The Rock’ Johnson Will Cover Your Guac

For his birthday this year, Dwayne "The Rock" Johnson wants everyone to get out and support restaurant owners--and his tequila brand, Teremana. Top line In a campaign announced today called "Guac on The Rock," Johnson is pledging to personally Venmo customers up to $10 when they purchase Teremana tequila and an order of guacamole from...
Tags: Advertising, Beer, Johnson, Venmo, Food & Beverage, Dwayne, Dwayne The Rock Johnson, Spirits & Cannabis, CPG & Grocery


Plant-Based Food Continued to Sprout During the Pandemic

Plant-based meat, dairy and even eggs are showing no signs of slowing down. Last year, total U.S. retail sales increased to $7 billion, up 27% compared to 2019, according to a new report from the Good Food Institute (GFI) and the Plant Based Foods Association (PBFA). Top line During a period when more people have...
Tags: Advertising, Good Food Institute GFI, Plant-based Products, CPG & Grocery, Plant Based Food Continued, Plant Based Foods Association PBFA Top


Lady Gaga Forges a Kaleidoscopic, Fantastical Queendom in Film for Dom Pérignon

For its newest campaign, Dom P?rignon partnered with Lady Gaga to build out an entirely new branding experience for its ros? champagne--complete with an otherworldly film and limited-edition bottles. Top line To launch the partnership, the pop star, actor and activist worked with fashion photographer Nick Knight to build out the aesthetic of the brand...
Tags: Advertising, Beer, Lady Gaga, Food & Beverage, Nick Knight, Dom Perignon, Spirits & Cannabis, CPG & Grocery, Briefly


How a General Mills Marketer Worked Her Magic for a Small Midwestern University

Four years ago when Kymm Martinez landed her current post at the University of St. Thomas, she had to make a number of adjustments. Martinez had spent 20 years as a marketer for General Mills, much of that time on the vp level. She was used to managing brands that were household names and working...
Tags: Advertising, Martinez, Mills, University of St Thomas, Creative Thinkers, CPG & Grocery, Small Midwestern University, Kymm Martinez


This Soap Brand Wants to Help Consumers Carve Out Moments of Calm When Cleaning

It's one of the more mundane paradoxes of the pandemic: There's a distinct feeling that we don't have a moment to spare. That's despite not going to offices, restaurants or gyms. Any traveling or visiting of loved ones has tended to occur in isolated episodes compared to the "before time." Although the brand was conceived...
Tags: Advertising, CPG & Grocery


Ocean Spray Hires Monisha Dabek as Chief Commercial Officer

Ocean Spray Cranberries, Inc., the agricultural cooperative founded in 1930, has named Monisha Dabek as its new chief commercial officer. Top line As CCO, Dabek will be responsible for multiple aspects of Ocean Spray's U.S. business, including marketing, sales, innovation, consumer insights and public relations. Prior to joining Ocean Spray, Dabek worked at the packaged-food...
Tags: Top, Advertising, Ocean Spray Cranberries Inc, CPG & Grocery, Ocean Spray Hires, Monisha Dabek, Dabek, Ocean Spray s U S, Ocean Spray Dabek


Neutrogena Debuts Its Own Content Studio

Johnson & Johnson skin care brand Neutrogena has established its own content studio, which will produce both long- and short-form unbranded material meant to inspire and inform members of the public. "Neutrogena Studios is creating entertainment, not advertising," said Tyler Rochwerg, a digital marketing and innovation manager at Johnson & Johnson. Top line The first...
Tags: Advertising, Johnson Johnson, Neutrogena, CPG & Grocery, Neutrogena Studios, Tyler Rochwerg, Johnson Johnson Top


It’s Official: Nearly Half of Humanity Has Put on Weight During the Pandemic

A new survey confirms what everyone assumes to be true: People weigh more now. Throughout the month of February, data analytics firm YouGov asked 19,000 adults located in more than a dozen countries around the globe--from Indonesia to Denmark to the United Arab Emirates to the United States--if they've gained any weight since the outbreak...
Tags: Indonesia, Advertising, United States, United Arab Emirates, Denmark, Yougov, Data & Insights, CPG & Grocery


Alcohol and Snack Brands Dreamed Up Some Truly Revolting Beverages for April Fools’ Day 2021

Each spring, April Fools' Day arrives with a fresh opportunity for brands to prove themselves foolish. Amid a pandemic that's raised consumers' collective anxiety level to unseen heights, one might assume that brands would sit this year out rather than risk causing any more undue stress to a consumer base teetering on the edge of...
Tags: Advertising, Beer, Spirits & Cannabis, CPG & Grocery


Verizon Media and Catalina Join Forces to Link CPG Ads and Sales

Media company Verizon Media has partnered with CPG sales data provider Catalina to help brands link in-store and online purchases to digital media placements in real time. Top line According to a blog post, Verizon is the first DSP to be integrated with Catalina, which can access 236 million unique shopper cards and has relationships...
Tags: Verizon, Advertising, Catalina, Verizon Media, CPG & Grocery, Briefly, Verizon Media and Catalina Join Forces


White Claw CMO John Shea on How the Brand’s New Campaign Embodies Fan Enthusiasm

Ever since White Claw took the beverage world by storm--culminating in the hard seltzer summer of 2019--the brand's official marketing efforts have been almost nonexistent. Simple black-and-white footage of waves and cans is the most we've seen from the category leader in the past couple years, despite its constant presence in pop culture as the...
Tags: Advertising, Beer, John Shea, White Claw, Spirits & Cannabis, CPG & Grocery


Mountain Dew’s New Game Pits Fans Against NBA All-Star Zion Williamson

Mountain Dew has a new mobile game featuring NBA All-Star Zion Williamson targeting loyal fans in the "Dew Nation." Players can access the game, "Zion Shoots. You Score," by visiting MTNDew.live or scanning QR codes on in-store signage. In the game, users compete in shooting, blocking and skill challenge games. A few lucky players who...
Tags: Mobile, Advertising, CPG & Grocery, NBA All Star Zion Williamson


Marshawn Lynch Gets ‘Lost in the Crunch’ for Lay’s

Watch out, Skittles. NFL star Marshawn Lynch may have a new favorite snack. That's because Lynch is making his third appearance in an ad for a Frito-Lay brand since September. This time around, the product in question is Lay's Kettle Cooked Extra. According to a Lay's spokesperson, the new chips have more flavor--and more crunch....
Tags: Advertising, Marshawn Lynch, Food & Beverage, Lynch, CPG & Grocery, Skittles NFL



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