Marketing


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Viral YouTube Formats: Creating Original Content That Works

For artists, creating original, successful content can be a challenge, but like so many things, systems and guides have been developed which can provide bands and artists with the structure for creating content that is either wholly new, or remixes preexisting elements in a new, unique way. ______________________________ Guest post by Jake Udell of Art Of Manager Earlier today, I found this article about the taxonomy of YouTube videos via Music Ally – It’s an outline for “how you ...
Tags: Music, Marketing, Guest Post, Vogue, Kendall Jenner, Music Business, Matt, Bill Burr, D.I.Y, Jake Udell, Matt Gielen, Publishing & Songwriting, YouTube & Video


If You Aren’t Posting Your Pre-Order Link, You Need Help With Your Digital Strategy

Posting everyday to promote a new release is fine. But if you aren’t posting a pre-order link, then you are making your fans jump through unnecessary hoops. Listen and learn from music marketing experts Michael Brandvold and Jay Gilbert on this week's Music Biz Weekly podcast. . [Author: Bruce Houghton]
Tags: Music, Diy, Marketing, Music Industry, Indie, Musicians, Music Business, Musician, Bruce Houghton, D.I.Y, Michael Brandvold, Jay Gilbert, Music Biz Weekly Podcast, Podcast: Music Biz, Diy Musicians


What Musicians Should Ask Themselves Before Hiring A Publicist

Sure every wants to be successful, but the route to success tends to vary wildly across the industry, and while the help of a publicist can do wonders for advancing the career of some artists, hiring one before you're ready, or when it's simply not right fit, can be a huge setback. _______________________________ Guest post by James Shotwell of Haulix Publicists can do a lot for your career, but only if you’re ready to work with them. Every artist wants to find success in t...
Tags: Music, Diy, Marketing, Music Industry, Pr, Guest Post, Indie, Musicians, Rolling Stone, Music Business, Musician, D.I.Y, Publishing & Songwriting, Diy Musicians, James Shotwell, Haulix


How To Make The Most Of A Song, Album Premier

It's a cutthroat industry out there, and when time comes for you to throw your hat in the ring and release new music, it's up to you to do everything you can to maximize its impact. Here several industry experts weigh in on what artists must do to capitalize on 'premiere culture' as it functions today. ______________________________ Guest post by James Shotwell of Haulix With competition fiercer than ever, you need to be sure your next premiere has a meaningful impact. How did ...
Tags: Music, Marketing, Earth, Guest Post, Musicians, Youtube Video, James Rhodes, Rhodes, Music Business, Bandcamp, Substream Magazine, D.I.Y, Publishing & Songwriting, Logan White, James Shotwell, Molly Hudelson


Email Lists For Musicians: Where To Get Started

An oldie but a goodie, email marketing is one of the best ways to turn fans who like your music into fans who buy your music, but building a robust, profitable email list can feel like a daunting task, from getting subscribers to choosing a platform, to actually producing good content. Here we look at how to make it all happen. ____________________________ In this new piece on MusicThinkTank, contributor Laura Schneider offers future music industry marketers some essential advice on how...
Tags: Music, Marketing, Music Business, Music Think Tank, Owen Davie, MusicThinkTank, D.I.Y, Laura Schneider


5 Things You Need To Have Ready Before You Tell Anyone About Your Music

Having music is all well and good, but when it comes to getting a relevant party interested, your ephemeral window of opportunity can't be wasted. Here we Chris Robley details five critical elements you must be able to call upon if you want to cultivate interest in your work. ______________________________ By Chris Robley of CD Baby for the DIY Musician blog No, I’m not talking about a recording. Not a press quote. Not a marketing plan. Not a logo. Not a social media following. T...
Tags: Music, Marketing, Maine, Guest Post, Musicians, Montreal, Music Business, LA Times, Chris Robley, Folk Alliance International, D.I.Y, Publishing & Songwriting


4 Techniques To Make Instagram Stories Work For You In 2019

While the value of Instagram as a promotional tool among artists has, by now, long been established, the story feature of this social media platform is often overlooked. Here Hugh McIntyre offers four ways artists can get the most out of this aspect of Instagram in the coming year. _____________________________ Guest post by Hugh McIntyre of TuneCore [Editors Note: This article was written by Hugh McIntyre. This article is part two of Hugh’s Instagram Tips article earlier this month....
Tags: Facebook, Music, Instagram, Marketing, Social Media, Guest Post, Music Business, Hugh, TuneCore, Hugh McIntyre, D.I.Y, Forbes Sonicbids


What Should Be Included In A Tour Sponsorship Deck

Nothing is free, particularly in the music industry, and putting together a fantastic tour or festival requires money. One of the best ways to secure funding for these sorts of events is through sponsorships - but doing so requires careful planning. _________________________ Guest post by Randi Zimmerman of the Symphonic Blog So, you want to create an amazing sponsorship deck? Here’s how. Nothing is free in this world. If it was, we could all fund our freshest festivals and eve...
Tags: Music, Marketing, Guest Post, Live & Touring, D.I.Y, Randi Zimmerman


Being A Successful Musician: What Actually Matters

While talent and ability are certainly important factors when it comes be becoming a successful artist, more important still is differentiation. Here we look at what it means to separate yourself from the back like this, and what really matters when it comes to differentiation. ___________________________ Guest post by Jake Udell of Art of Manager If you’re an artist, you have to be great. But when push comes to shove between greatness and differentiation, differentiation wins. ...
Tags: Music, Marketing, Daft Punk, Kanye West, Guest Post, Lady Gaga, John Mayer, Ava, Music Business, Nelly, Krewella, D.I.Y, Jake Udell, Alec Benjamin, Publishing & Songwriting, Ava Max


How To Use Affordable Ads On Spotify To Promote Music

With such a large number of Spotify subscribers still operating on the free tier, this streaming platform presents a huge opportunity for artists to advertise their music. Here we look at the basics of getting an ad on Spotify, and how to target it at a specific audience. ___________________________ Guest post by Tarryn Meyers of Symphonic Spotify currently has 200 million active users, over half of which are free-tier subscribers. As we all well know, the real price for th...
Tags: Spotify, Music, Marketing, Guest Post, Streaming, Digital Music, D.I.Y, Tarryn Meyers, Symphonic Spotify


How Artists Can Drive Brand Partnerships

With such a high volume of new music constantly being released, artists and their music have a difficult time breaking through and getting traction among listeners. That said, the upheaval and transformation of the traditional music industry has given the scrappy do-it-yourselfers a chance to succeed with the help of brand partnerships. ________________________ Guest post by Maxwell Zotz, director of brand partnerships and artists relations, MAX With upward of seven million new tr...
Tags: Music, Marketing, Guest Post, Music Business, Musician, Kit Kat, D.I.Y, Publishing & Songwriting, Sponsirship, Maxwell Zotz, Crocs Post Malone


Why Musicians Should Think More B2B, Less About B2C

In this piece, Bobby Owsinski explains why, in the new music economy, artists need to think more about Business to Business transactions instead of just focusing on Business to Consumer transactions. _________________________ Guest post by Bobby Owsinski of Music 3.0 You might be wondering about the title and that’s because it contains some popular business-speak, so let me translate – B2B means “business to business” and B2C means “business to consumer.” This really relates to artis...
Tags: Facebook, Music, Diy, Marketing, Music Industry, B2C, Guest Post, Indie, Musicians, B2b, Music Business, Live & Touring, Indie Labels, Musician, Bobby Owsinski, D.I.Y


How To Keep Fans Engaged On Social Media Before A Show

Engagement (particularly when it comes to social media) has become all the buzz for not only bands and artists looking to connect with fans, but also for the venues where those musicians perform. Here we look at six techniques venues can use to draw in music lovers. ___________________________ Guest post by Stefanie May from the Eventbrite blog This is a guest post by Stefanie May, the Marketing Director for The Capitol Theatre in Port Chester NY. Image by Scott Harris.  As m...
Tags: Facebook, Music, Diy, Marketing, Social Media, Music Industry, Guest Post, Fans, Indie, Musicians, Music Business, Music Tech, Live & Touring, Concerts, Musician, Dawes


4 Instagram Best Practices For Musicians In 2019

For those serious about their music career, dismissing Instagram as a casual photo sharing app can be hugely detrimental to your career. In the wake of Instagram's meteoric rise to become one of the top social media platform's, we look at four key practices for artists looking to capitalize on the service in 2019. __________________________ Guest post by Hugh McIntyre for TuneCore If you’re still thinking of Instagram as nothing more than that app that lets you share snaps with your...
Tags: Music, Diy, Instagram, Marketing, Social Media, Guest Post, Indie, Musicians, Music Business, Musician, TuneCore, Hugh McIntyre, Instagram Best, D.I.Y, Forbes Sonicbids, Diy Musicians


Is Printing, Selling Physical CDs Still Worth It?

While there is a lot of nostalgia surrounding the CDs and CD buying culture, the manufacturing costs and associated complexities of creating them leave a lot of more contemporary artists wondering if, in the digital age, CDs are really worth it at all. _______________________________ Guest post by Brad Pack of Soundfly's Flypaper When was the last time you bought a CD? Many of us have fond memories of growing up with CDs. I can remember rushing to the local record shop after schoo...
Tags: Spotify, Music, London, Beyonce, Taylor Swift, Marketing, Guest Post, Paul Mccartney, Nielsen, Justin Timberlake, Boomers, Music Business, Kenny Chesney, Dan Baker, Tay Tay, Ari Herstand


Four Types Of Indie Music Fans

Here Nick Carr of RazrMusio dissects the four types of people who typically comprise a listening audience, and how one can go about converting a casual attendee into a dyed-in-the-wool-fan.   ____________________________ Guest post by Nick Carr of RazrMusic I help run an acoustic music night at a local pub in every Wednesday night and I notice that attendances go up or down depending on a whole range of things. Who is playing, the weather and so on. Lately though, I have been thi...
Tags: Music, Diy, Marketing, Music Industry, Guest Post, Indie, Musicians, Music Business, Live & Touring, Indie Labels, Musician, Nick Carr, D.I.Y, Diy Musicians


Three Simple Tips, Tricks To Boost Music Using Video

As a contemporary artist marketing your work, it's essential to focus on video across all available platforms. Here we look at three basic tricks for how you can utilize video in effectively promoting your music to fans. ___________________________ Guest post by Steve Lloyd of Dotted Music As an artist, it is important to make the most of what you have and not depending on outside help for creating content. Taking control of where and how you publish is important – and what is more i...
Tags: Music, Lana Del Rey, Marketing, Guest Post, Steve Lloyd, D.I.Y, YouTube & Video, IGTV Facebook Twitter


If You Don’t Understand Video Monetization You Need Help With Your Digital Strategy

You need help with your digital strategy if you don’t understand video monetization. That's what Michael Brandvold and Jay Gilbert explore on the Music Biz Weekly podcast this week. Learn how to monetize your videos on Youtube and who is eligible. More on past Music Biz Weekly podcasts here. [Author: Bruce Houghton]
Tags: Video, Music, Youtube, Marketing, Musicians, Music Business, Musician, Bruce Houghton, D.I.Y, Michael Brandvold, Jay Gilbert, Music Biz Weekly, Podcast: Music Biz, YouTube & Video


How To Geo-Target Your Mailchimp Emails Automatically

Email lists are an essential marketing resource for artists but keeping them in tip top organizational shape can be next to impossible. That said, segmenting your email list based on geolocation is still something you can make happen, and doing so can do wonders for your open rates. ____________________________ Guest post by Chris Robley of DIY Musician You can still send regionally targeted emails, even if you didn’t collect your fans’ city, state, or zip code information. If ...
Tags: Music, Diy, Email, Marketing, Music Industry, Guest Post, Indie, Musicians, Mailchimp, Music Business, Musician, Chris Robley, D.I.Y, Diy Musicians


Fans Want To Understand An Artist's Creative Process

What we consume as the final product of an artist's creative effort typically fails to communicate the process and often struggle that goes into it. Here we explore the value of sharing the creative process, and how it helps fans gain greater understanding of not just the music, but the artist behind it. ______________________________ Guest post from Haulix Daily Recently, I came above the image at the top of this post online. The description read, “No one ever sees the process.”...
Tags: Music, Diy, Marketing, Music Industry, Guest Post, Indie, Musicians, Music Business, Musician, D.I.Y, Publishing & Songwriting, Diy Musicians


YouTube To Disable Automatic Posting To Twitter, Google+

YouTube is disabling the ability to automatically repost activity (uploads, liked videos, etc.) on Twitter and Google+ as of January 31st. "We’ve found that sharing these actions with a custom message (instead of through automatically generated posts) provides a better experience for the sharer and their followers on other social networks," YouTube said in an email to creators. You can continue to easily share videos to your social network: On the watch page on any device: click Sh...
Tags: Google, Twitter, Music, Youtube, Marketing, Social Media, Musicians, Music Business, Musician, Bruce Houghton, Twitter Google, D.I.Y, YouTube & Video


Instagram Enables Reposts To Multiple Accounts

Instagram has added the ability to publish posts to multiple accounts that you control at the same time. This limited regram feature is a small concession to the artists, influencers and marketers that have been pushing the social network to enable native reposting of content. An Instagram spokesperson confirmed to TechCrunch that this new feature is rolling out to  all iOS users: “We are rolling out this feature to provide a better experience for people who often post to multiple account...
Tags: Music, Instagram, Marketing, Social Media, Musicians, Music Business, Musician, Bruce Houghton, D.I.Y, Regram


How To Sell Out A Show [Kosha Dillz]

Indie rapper Kosha Dillz does it all pretty much himself. There's no agent, no label and only occasional help with marketing. Despite those obstacles he's carved out a touring career thanks to his impressive hustle and some tips he shares here. _____________________________________ Guest post by Kosha Dillz To be honest I have only sold out one show in my life as a headliner. It was in a seattle and I got to say some people wanted to play with me so bad after meeting me at wa...
Tags: Facebook, Music, Usa, New York, Marketing, Social Media, Rap, Hip Hop, Paris, Musicians, St Louis, Sxsw, Music Business, Live & Touring, Musician, Bruce Houghton


Email Service Providers For Musicians: An Overview

Given the value of email marketing for artists, being able to send mass emails to more than 100 of your fans at a time is essential. For such tasks, we enlist the help of Email Service Providers. Here we look at some of the most popular ESPs and what they can do for your marketing operation. __________________________ Guest post by Bobby Owsinski of Music 3.0 When I wanted to send my first email newsletters to a list of only about 1200 (which seemed large at the time but is really ti...
Tags: Music, Diy, Email, Marketing, Music Industry, Guest Post, Indie, Musicians, Music Business, Musician, Bobby Owsinski, D.I.Y, Diy Musicians


So You’re Considering Advertising On Spotify?

With such a vast free user base, advertising on Spotify can be tempting prospect for bands and artists looking to promote their music. In this piece we look at the different types of Spotify ads available, and how to go about successfully launching one on the platform. __________________ Guest post by Jordyn Reese, Global On-Platform Advertising Manager of The Orchard fromThe Daily Rind Spotify is based on a "freemium" model — where all users can have free, unlimited access sup...
Tags: Spotify, Music, Diy, Marketing, Music Industry, Guest Post, Indie, Musicians, Streaming, Music Business, Musician, D.I.Y, Diy Musicians, Jordyn Reese, Daily Rind Spotify


Pop Prodigy Greyson Chance Talks Gaga, Buzzwords And Cheap Wines

In this piece from AWAL's #nofilter Q&A series, viral sensation Greyson Chance discusses how he was able to spin his fifteen minutes of fame from a sensational Lady Gaga cover into a successful career in the music industry. _______________________________ Guest post from AWAL Welcome to #nofilter, a recurring Q&A series that gives standout artists room to breathe. It’s not easy flipping 15 minutes of fame into legions of fans that give a f*ck. Eight years ago, on the back of a jaw...
Tags: Music, Diy, Marketing, Music Industry, Guest Post, Indie, Musicians, Ellen, Music Business, Indie Labels, Musician, Greyson Chance, Greyson, Awal, D.I.Y, Publishing & Songwriting


Soundcloud Artist Services Team Offers 5 Tips To Jump-Start Your Music Career In 2019

Soundcloud sees the most new music uploads during this January. So since it's the time for creators to refocus on growing and building their careers, Soundcloud's artist and label services team it offering its top 5 tips to“break through the noise" and kick-start a music career in 2019.   1. Get Inspired, Get Motivated Getting out of a creative slump and back on track can feel more difficult than it is. We’ve heard from creators that motivation is one of the biggest barriers to con...
Tags: Music, Marketing, Social Media, Musicians, Streaming, Soundcloud, Music Business, Musician, Bruce Houghton, D.I.Y, Soundcloud Artist Services Team


4 Tips For Ensuring Your Live Music VIP Experience A Smash Hit

VIP experiences are on the rise in the music industry, giving cash-laden fans premium access and a variety of perks, and while organizers and attendees both seem to win out on the face of it, getting VIP ticketing right is easier said than done. Here we look at four tips for ensuring both customers and venues come out on top. ___________________________ Guest post by Chris Zaldua for Eventbrite One of the fastest growing trends in the live music business, particularly within music f...
Tags: Music, Marketing, San Francisco, Guest Post, Live Music, Music Business, Live & Touring, Concerts, D.I.Y, Chris Zaldua


Instagram Best Practices For Artists

Instagram: currently the fastest growing social media platform, it's one of the most important tools when it comes to making a splash on social media, and variety of new perks and features mean it's become easier than ever to connect with your fans and stoke the growth of you fanbase, provided you follow these practices. _______________________ Guest post by Tarryn Meyers of the Symphonic Blog With over a billion monthly users, Instagram has become the fastest growing social...
Tags: Music, Diy, Instagram, Marketing, Social Media, Guest Post, Musicians, Music Business, Musician, D.I.Y, Diy Musicians, Tarryn Meyers


New Data: When, Where To Send Your Event Invitation Emails

While emails certainly do a lot for driving ticket sales, it's easy to wonder if they could be doing more, and artists frequently vacillate between sending too few emails, and bombarding their market base and over-saturating them. Here we look at new data on how to get it right. ___________________________ Guest post by Rachel Grate of Eventbrite You know your emails are effective at driving ticket sales, but you’re not certain whether they could be doing more. On one hand, you don’t...
Tags: Music, Marketing, Guest Post, Eventbrite, Music Business, Emma, D.I.Y, Rachel Grate, Publishing & Songwriting



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