Marketing


Posts filtered by tags: Digital Intelligence[x]


 

Swaarm Launches Privacy Enabled Attribution in Response to Apple’s IDFA Removal

Partner affiliate marketing attribution solution is first-of-its-kind for effectively capturing campaign and traffic source throughout the whole advertising network chain BERLIN — Swaarm announced the launch of a new, first-of-its-kind attribution chain methodology Privacy Enabled Attribution (PEA Chain) for the mobile advertising industry. PEA offers an effective attribution model for companies impacted by Apple’s removal of its […] The post Swaarm Launches Privacy Enabled Attribution in Respon...
Tags: Ad & Media Strategies, Ad Products, Ad Targeting, Digital Intelligence, Digital Marketing, Online Advertising Challenges, Press Releases, User Privacy, Affiliate Marketing, Marketing Attribution, Pea Chain, Privacy Enabled Attribution, Swaarm


tvScientific Launches Connected TV Performance Advertising Platform

The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms PASADENA, Calif. — tvScientific announced the launch of its Connected TV (CTV) buying, measurement, and attribution platform, built for businesses of all sizes that value performance media. CTV represents the fastest growing segment of a $72 billion TV advertising […] The post tvScientific Launches Connected TV Performance Advertising Platform appeared first on Ad Tech Daily.
Tags: Ad & Media Strategies, Ad Networks and Platforms, Ad Products, Ads by Creative, Ads Taxonomy, Digital Intelligence, Media Buying, Online Media, Press Releases, Video Ads, Connected TV, Tvscientific, Video Advertising


Adverty Announces Collaboration With Oracle Moat to Enhance Measurement Across Its in-Game Advertising Platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns. Adverty’s mission is to deliver seamless advertising which connects brands and […] The post Adverty Announces Collaboration With Oracle Moat to Enhance Meas...
Tags: Advertising, Press Releases, Online Media, Ad & Media Strategies, Ads Taxonomy, Digital Intelligence, In-game Ads, Ads by Display, Oracle Moat, Adverty, Oracle Advertising


Zeotap Builds Momentum as Marketing Industry Shifts Away from Cookies

Reports 126% ARR Growth in 2020, Fills Key Executive Leadership Positions, Signs New Customers Zeotap, the Customer Intelligence Platform (CIP), has reported 126% ARR growth in 2020 among its latest milestones in growth. Building momentum from its $60.5 million Series C fundraising round last year, the company is capitalising on the marketing industry’s move to […] The post Zeotap Builds Momentum as Marketing Industry Shifts Away from Cookies appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Marketing Strategy, Press Releases, Zeotap, Digital Marketing, ARR, Ad & Media Strategies, Digital Intelligence, Ad Products, People in Ad Tech, Customer Intelligence, Customer Intelligence Platform CIP, Universal Id


Brands and Publishers Build Direct Relationships to Tackle Data Deprecation

New study finds that almost half (48%) of brand leaders have developed five or more direct relationships with publishers to fuel marketing strategies Two-thirds (70%) of brands are concerned that consumers will decline data consent  41% of brands say they still rely mostly or exclusively on third-party data and 36% are still building first-party data […] The post Brands and Publishers Build Direct Relationships to Tackle Data Deprecation appeared first on Ad Tech Daily.
Tags: Advertising, Marketing Strategy, Press Releases, Digital Marketing, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Permutive, Data Deprecation


Marchex AI-Fueled Products Win 2021 Artificial Intelligence Excellence Award

SEATTLE — Marchex (NASDAQ: MCHX), a leading conversational analytics and solutions company that connects the voice of the customer to your business, today announced that The Business Intelligence Group has named Marchex a winner in its inaugural Artificial Intelligence Excellence Awards program. “We are so proud to name Marchex as a winner in our inaugural Artificial Intelligence Excellence […] The post Marchex AI-Fueled Products Win 2021 Artificial Intelligence Excellence Award appeared first o...
Tags: Advertising, Marketing Strategy, Artificial Intelligence, Press Releases, Seattle, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Marchex, Marchex NASDAQ, Business Intelligence Group, Conversational Analytics


InMobi Dominates MMA SMARTIES MENA 2020 with 15 Awards Including Technology Enabler of the Year and Best in Show

Working Hand-in-Glove with Clients, Mobile Industry Leader ‘Sweeps’ Award Series with Four Gold, Five Silver and Four Bronze Awards DUBAI, United Arab Emirates — InMobi, the world’s leading independent marketing cloud, has been recognized by the MMA SMARTIES MENA 2020, receiving 15 awards across a number of categories, acknowledging impactful campaigns with leading consumer brands. The […] The post InMobi Dominates MMA SMARTIES MENA 2020 with 15 Awards Including Technology Enabler of the Year an...
Tags: Advertising, Marketing Strategy, Press Releases, MMA, Mobile Advertising, Inmobi, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Marketing Cloud, Mma Smarties Mena, DUBAI United Arab Emirates InMobi the world


Universal Electronics Inc. to Work with Instreamatic to Deliver Voice-Enabled Interactive Advertising to Smart TV Manufacturers and Video Service Providers

SCOTTSDALE, Ariz. — Universal Electronics Inc. (UEI) (NASDAQ: UEIC), the global leader in universal control and sensing technologies for the smart home, is entering a development relationship with Instreamatic, the voice dialogue marketing platform powered by AI technology, to bring Instreamatic’s interactive voice-enabled advertising to home entertainment devices such as set-top boxes and smart TVs. Instreamatic’s flexible […] The post Universal Electronics Inc. to Work with Instreamatic to Del...
Tags: Advertising, Marketing Strategy, Press Releases, Smart TV, Online Media, Digital Marketing, Audio Ads, Universal Electronics Inc, Universal Electronics, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Instreamatic, SCOTTSDALE Ariz Universal Electronics Inc


Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for all players in the partnership ecosystem  LONDON — Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This […] The post Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale appeared first on Ad Te...
Tags: London, Advertising, Press Releases, Affluent, Digital Marketing, Impact, Ad & Media Strategies, Digital Intelligence, Analytics Platform, Partnership Automation, Aniview, Automation Platform, Partnership Economy, Power Agency Managed Partnership Programmes


Adsmovil Launches Shoppable Ads—Converting Clicks into Purchases

Brands increase sales online through digital ads Miami, Florida – Adsmovil, a leading digital advertising company with direct relationships to 1,200+ Latin American, Spanish, and U.S. Hispanic publishers, today announced the launch of Adsmovil Shoppable Ads. This new product provides benefits not only to brands, who will be able to make all your digital media […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Digital Intelligence, Ad Products, Adsmovil, Shoppable Ads, Miami Florida Adsmovil


Smart AdServer Achieves Top Ranking in “Most Secure Ad Platforms” of 2020 According to Recent Analysis by Confiant

Global Independent Adtech Platform Credits Advanced Ad Security Technology and Strict New Client Standards According to advertising security leader, Confiant, Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020. Building upon its 2020 Demand Quality Report data, which includes more than 100 platforms across 650 million impressions […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Digital Intelligence, Ad Networks and Platforms, Ad Serving, Smart AdServer, Ad Fraud and Spam, Confiant, Ad Platforms, Advertising Security, Global Independent Adtech, Confiant Smart AdServer


Adverity Continues to Dominate as Momentum Leader in G2 Spring 2021 Report

Marketing intelligence platform continues to rank as a trusted choice for enterprises in Business Intelligence Software for Small Businesses, Mid-Market ETL Tools, Marketing Analytics and Data Visualization Software categories New York, US: Adverity, a leading marketing data intelligence platform, has once again been named as a top-five category leader in ETL Tools and Data Visualization Software […] The post Adverity Continues to Dominate as Momentum Leader in G2 Spring 2021 Report appeared fir...
Tags: Data Visualization, Advertising, Marketing Strategy, Press Releases, Business Intelligence, Online Media, Digital Marketing, New York US, Marketing Analytics, Ad & Media Strategies, Digital Intelligence, Marketing Intelligence, ETL Tools, Adverity, Adverity Continues to Dominate


Magnite Invests In New Data Center in Singapore to Support Growing APAC Business

Strategic move increases Magnite’s data capacity by 50% to support its unified omnichannel platform SINGAPORE — Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced a new, state of the art data center facility in Singapore, unifying its footprint for all media types in the heart of the Asia-Pacific (APAC) region. This investment […] The post Magnite Invests In New Data Center in Singapore to Support Growing APAC Business appeared first on Ad Tech Daily.
Tags: Singapore, Advertising, Asia Pacific, Press Releases, Online Media, Media Buying, APAC, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Rubicon Project, New Data Center, Magnite, Magnite NASDAQ, Magnite Apac, Magnite Invests In New Data Center


LoopMe Supports Brands in Post-IDFA World with Real-Time AI Engine

AI-driven tech stack leverages multivariate approach to maintain 96% model performance, even with all identifiers removed NEW YORK — LoopMe, the outcomes-based advertising platform, today released data revealing 96% model performance for its AI-predictive model without using cookies or persistent identifiers. This means that the strength of LoopMe’s predictive modeling is still extremely strong and […] The post LoopMe Supports Brands in Post-IDFA World with Real-Time AI Engine appeared first on ...
Tags: New York, Advertising, Press Releases, Ad Targeting, Loopme, Ad & Media Strategies, Ad Operations, Advertising Reports and Studies, Digital Intelligence, Ad Networks and Platforms, Predictive Modeling, Cookieless Targeting, Persistent Id, Multivariate Approach, Outcomes-based Advertising, Persistent Identifiers


Connexity Revenues Soar 60% Year-on-Year as Innovative Solutions for Both Merchants and Publishers Deliver Differentiated Value

LOS ANGELES and LONDON — Connexity, the largest independent customer acquisition channel for e-commerce advertiser acquisition and a leading commerce monetization solution for publishers, is reporting impressive year-on-year growth.  “I’m delighted to see the hard work of our teams around the world reflected in fantastic year-on-year results for our customers and partners,” said Connexity CEO Bill Glass, “The successful integration of Skimlinks’ blue chip […] The post Connexity Revenues Soar 60%...
Tags: London, Featured, Advertising, Los Angeles, Press Releases, Connexity, Online Media, Media Buying, Ad & Media Strategies, Digital Intelligence, Online Content Publishers, Ad Products, Skimlinks, Monetization Strategy, Customer Acquisition, Commerce Monetization


Lockdown Lifting to Signal Surge in Spending, Finds eBay Ads

New insights from eBay Ads UK reveal opportunities for brands to engage consumers from all walks of life as lockdown lifts – from partying pensioners to sun seekers, young and old London, UK: Brands should anticipate a surge in spending over the coming weeks, as Monday’s lockdown lifting marks the start of a season of shopping […] The post appeared first on Ad Tech Daily.
Tags: UK, Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, London UK, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Spending, Censuswide, COVID-19, Covid19, Covid19 Impact


HM Government Becomes UK’s Biggest Advertiser in 2020, Nielsen Data Reveals

New ad spend figures highlight the powerful impact of the Covid-19 pandemic, with the UK government and Public Health England in 2020’s top ten UK advertisers LONDON, UK: A release today from Nielsen (NYSE: NLSN) highlights where the UK’s top advertisers spent their budgets last year and the impact the COVID-19 pandemic had on traditional advertising channels. The […] The post HM Government Becomes UK’s Biggest Advertiser in 2020, Nielsen Data Reveals appeared first on Ad Tech Daily.
Tags: UK, Advertising, Press Releases, Nielsen, Public Health England, Digital Marketing, Media Buying, London UK, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, NLSN, UK Advertising, UK Ad Spending, COVID-19


Inskin Media Partners With Lumen Research to Offer Predictive Attention Estimates

Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact London, UK: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. […] The post Inskin Media Partners With Lumen Research to Offer Predictive Attent...
Tags: Advertising, Brand Advertising, Press Releases, Digital Marketing, Media Buying, London UK, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, Inskin Media, Lumen Research, Pageskin


Full Funnel Marketing Solutions from RTB House Win Prestigious AI Excellence Award

NEW YORK —  RTB House, a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide, has been named the winner of the 2021 Artificial Intelligence Excellence Awards for its Full Funnel Marketing Solution. The awards, run by the Business Intelligence Group, recognize organizations and products that bring AI to life and […] The post Full Funnel Marketing Solutions from RTB House Win Prestigious AI Excellence Award appeared first on Ad Tech Daily.
Tags: New York, Advertising, Marketing Strategy, Artificial Intelligence, Press Releases, Online Media, Digital Marketing, Internet Marketing Services, Ad & Media Strategies, Digital Intelligence, Marketing Solutions, Business Intelligence Group, Rtb House


Kenshoo Announces Massive Expansion in Retail Media, Launching Coverage of Seven Additional Key Retailers for Brands and Agencies

First-to-Market Solution Offers Best-in-Class, Enterprise-Grade Capabilities and Holistic Data Intelligence Across Channels and Publishers San Francisco, CA –Kenshoo, a global leader in marketing technology, today announces a significant expansion of its retail media reach, providing access to seven new national retailers including Shipt, Macy’s, Ulta, Meijer, CVS, Staples, and FreshDirect with more to follow later this […] The post Kenshoo Announces Massive Expansion in Retail Media, Launching ...
Tags: Advertising, Marketing Strategy, Press Releases, Online Media, Digital Marketing, Media Buying, Kenshoo, San Francisco CA, Ad & Media Strategies, Digital Intelligence, Ad Products, Marketing Technology, Freshdirect, Data Intelligence, Retail Media, Holistic Data Intelligence Across Channels


Neustar Launches Unified Identity™ Transforming the Future of Customer Data Management

Announces the first customer data solution to connect, validate, and enrich customer data from all offline and online sources, improving customer relationship management (CRM), marketing, and analytics outcomes for brands. STERLING, Va. — Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of Neustar Unified Identity™, the only […] The post Neustar Launches Unified Identity™ Transforming the Future of Customer Data Mana...
Tags: Identity Management, Advertising, Press Releases, Ad Targeting, Online Media, Neustar, Digital Marketing, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Products, Customer Data Management, Unified Analytics, STERLING Va Neustar Inc, Unified Identity


Former Kantar Media Global CEO Andy Brown Joins TVSquared as Executive Advisor

Company Taps Brown’s Extensive Experience as Global Demand for TV Ad Measurement Platform Surges NEW YORK & EDINBURGH, Scotland — TVSquared, the global leader in cross-platform TV ad measurement, announced today that former Kantar Media Global CEO Andy Brown has accepted an advisory role with the company. Brown will provide strategic counsel to TVSquared’s Board […] The post Former Kantar Media Global CEO Andy Brown Joins TVSquared as Executive Advisor appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Brown, Edinburgh Scotland, Andy Brown, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, People in Ad Tech, Tvsquared, TV Ad Measurement


Covatic Appoints Industry Heavyweight and Ex-BBC Strategy Head as It Readies Itself for Further Growth

The Birmingham and London-based start-up has hired ex-BBC veteran Daniel Pike as Chief Product Officer Daniel joins Covatic at the start of April and brings 20 years’ experience in media, and will be focused on refining the product and delivering value to clients whilst expanding Covatic’s offering as it moves into new markets.  As Head […] The post Covatic Appoints Industry Heavyweight and Ex-BBC Strategy Head as It Readies Itself for Further Growth appeared first on Ad Tech Daily.
Tags: London, Advertising, Bbc, Press Releases, Birmingham, Online Media, Digital Marketing, Daniel, Ad & Media Strategies, Digital Intelligence, Covatic, Daniel Pike


Nextech AR Joins the Interactive Advertising Bureau’s (IAB) Augmented Reality (AR) Board

The Interactive Advertising Bureau is the leading trade association advocating the value of the interactive advertising industry to legislators and policymakers. The successful launch of Nextech’s 3D/AR ad network positions the Company to become a new power player in the AR digital ad ecosystem. VANCOUVER, British Columbia — Nextech AR Solutions (“Nextech” or the “Company”) (OTCQB: […] The post Nextech AR Joins the Interactive Advertising Bureau’s (IAB) Augmented Reality (AR) Board appeared firs...
Tags: Advertising, Press Releases, Augmented Reality, Interactive Advertising Bureau, Online Media, Iab, Ad & Media Strategies, Digital Intelligence, Nextech, IAB Augmented Reality AR Board, VANCOUVER British Columbia Nextech AR Solutions


Universal Electronics Inc. and Instreamatic Set to Bring Dialogue Advertising to Smart TV Manufacturers and Video Service Providers

Universal Electronics Inc. (UEI) (NASDAQ: UEIC), the global leader in universal control and sensing technologies for the smart home, is entering a development relationship with Instreamatic, the voice dialogue marketing platform powered by AI technology, to bring Instreamatic’s interactive voice-enabled advertising to home entertainment devices such as set-top boxes and smart TVs. Instreamatic’s flexible platform […] The post Universal Electronics Inc. and Instreamatic Set to Bring Dialogue Adve...
Tags: Advertising, Video Ads, Press Releases, Smart Home, Online Media, Universal Electronics Inc, Universal Electronics, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, Instreamatic, Voice Dialogue Marketing


67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months due to better ROI and targeting compared to linear TV LONDON – More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than […] The post 67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV appeared first on Ad Tech Daily.
Tags: UK, London, Featured, Advertising, Video Ads, Press Releases, Unruly, Connected TV, CTV, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence


Kochava Collective and InfoSum Partner to Help Brands Drive Growth

A privacy-first onboarding solution for brands to leverage and activate first-party customer data audiences SANDPOINT, Idaho & NEW YORK — The Kochava Collective, the world’s largest independent mobile-first data marketplace, and InfoSum, the world’s leading identity infrastructure provider, today announced a partnership that will arm brands with data-rich marketing insights in a privacy-safe, secure platform. This partnership […] The post Kochava Collective and InfoSum Partner to Help Brands Dri...
Tags: Advertising, Press Releases, Mobile Advertising, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Kochava Collective, InfoSum, SANDPOINT Idaho NEW YORK, Identity Infrastructure, Mobile Marketplace


Xandr Shares Comprehensive Approach to Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs. Xandr is laying the groundwork for agnostic interoperability for identifiers, so its clients can work flexibly with first-party data, including authenticated user data, and industry identity solutions, […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Xandr, Cookieless Targeting


iHeartMedia Announces New Business Operating Structure

New Structure Highlights Unique Financial Strengths of Both Its Digital Audio and Multiplatform Businesses Company’s Digital Audio Business Will Operate as iHeartMedia Digital Audio Group; Industry-Leading Broadcast Radio Business Will Be Part of iHeartMedia Multiplatform Group New Structure Reflects Increasing Size and Importance of Company’s Digital Businesses NEW YORK — iHeartMedia, Inc. (NASDAQ: IHRT), the […] The post iHeartMedia Announces New Business Operating Structure appeared first on ...
Tags: New York, Advertising, Press Releases, Online Media, Ad & Media Strategies, Digital Intelligence, Online Content Publishers, Iheartmedia, Digital Audio Group, Digital Audio and Multiplatform Businesses Company, iHeartMedia Digital Audio Group


White Ops Research Reveals Prevalence and Impact of Marketing Fraud on U.S. Businesses

2021 Benchmark Report Shows Marketing Fraud Is a Bigger Problem Than Marketing Leaders Realize, With Two-Thirds of Respondents Experiencing Fraud in the Past Year NEW YORK — White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today published its 2021 Marketing Fraud Benchmarking Survey and Report. Insights were collected from 129 […] The post White Ops Research Reveals Prevalence and Impact of Marketing Fraud on U.S. Businesses appeared first on Ad ...
Tags: New York, Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, White Ops, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Fraud and Spam, Marketing Fraud, Impact of Marketing Fraud on U S Businesses



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