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Posts filtered by tags: Digital Intelligence[x]


 

Lineup Leads the Charge in Programmatic Integration with New OMS Feature

Lineup Systems Announces New Feature to Increase Efficiency of Programmatic Booking The rise of programmatic has helped publishers keep pace with digital transformation, but the process hasn’t always been efficient or easy. Reconciling supply-side platform (SSP) data with your order management system (OMS) has been a tedious process of double entry, until now. Lineup System […] The post appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Press Releases, Ssp, Media Buying, Ad & Media Strategies, Digital Intelligence, Ad Products, Programmatic Buying, Programmatic Advertising, RTB Advertising, OMS, Adpoint, Lineup Systems, Media Sales Software, Order Management System


IAB Report Illustrates How Direct-to-Consumer Disruptors Are Transforming the Marketing Landscape and Uncovers Core Lessons for Success in the Direct Brand Economy

Findings Are Driven by Detailed Research into Business Practices and the Market Forces Propelling Strong Performance PHOENIX — IAB, the national trade association for the digital media and marketing industries, today released a comprehensive research report entitled “How to Build a 21st Century Brand: 2019,” an in-depth analysis of how direct brands are driving tremendous […] The post IAB Report Illustrates How Direct-to-Consumer Disruptors Are Transforming the Marketing Landscape and Uncovers C...
Tags: Advertising, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Iab Annual Leadership Meeting


IAB Expands Membership to Include Brand Leaders for Their Critical Perspective as the Digital Marketing Landscape Continues to Disrupt and Grow

PHOENIX — IAB, the national trade association for the digital media and marketing industries, announced that it is expanding its membership to include brand leaders in order for the organization to add critical perspective and insight as IAB works to drive industry growth. By adding brand executives to their membership, IAB will now represent the […] The post IAB Expands Membership to Include Brand Leaders for Their Critical Perspective as the Digital Marketing Landscape Continues to Disrupt and...
Tags: Advertising, Press Releases, Interactive Advertising Bureau, Iab, Phoenix, Ad & Media Strategies, Digital Intelligence, Iab Membership, Digital Marketing Landscape Continues


Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors

Troy Young of Hearst Magazines to Serve as Vice Chair New Slate Includes First Brand Board Member—Jesse Horwitz of Hubble, Alongside Leaders from Google, NBC Universal, Snap, Verizon, Tremor Video and The New York Times PHOENIX — IAB announced it has elected Rik van der Kooi, Corporate Vice President at Microsoft Advertising, as Chairman of the […] The post Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors appeared first on Ad Tech Daily.
Tags: Microsoft, Advertising, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, People in Ad Tech, Hearst Magazines, Microsoft Advertising, Jesse Horwitz, Troy Young, Rik Van Der Kooi, IAB Board of Directors


Procter & Gamble Takes Top Spot as Largest Ad Spender

McDonald’s leaps to third biggest advertiser in the UK London, UK – Feb. 12, 2019 – Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data. Sky overtook the consumer goods corporation in 2017, but now comes in at second place. McDonald’s Restaurants was the third biggest spender, jumping from […] The post Procter & Gamble Takes Top Spot as Largest Ad Spender appeared first on Ad Tech Daily.
Tags: UK, Advertising, Procter Gamble, Press Releases, Nielsen, Online Media, Media Buying, McDonald, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, UK London UK, Largest Ad Spender, McDonald 's Restaurants


2019 ‘IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy

Comprehensive IAB Study Finds Leading Direct Brands Reshaping Sectors from Apparel to Personal Care PHOENIX — IAB, the national trade association for the digital media and marketing industries, today released its second annual “IAB 250 Direct Brands to Watch” report identifying the direct-to-consumer brands that are driving positive change in the U.S. consumer economy. The […] The post 2019 ‘IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy appeared first on Ad Te...
Tags: Advertising, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Phoenix, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Direct Brands, Iab 250


The FreeWheel Council for Premium Video Europe Delves into the Programmatic Promise

Advocacy group’s latest paper examines how broadcasters and pay TV operators are transforming by harnessing programmatic technology London, UK: Programmatic trading is seen as a way of successfully reaching audiences across multiple screens – yet its benefits are often misunderstood. In its new insights paper, Cracking the programmatic conundrum, the FreeWheel Council for Premium Video Europe (FWCE) looks […] The post The FreeWheel Council for Premium Video Europe Delves into the Programmatic Pr...
Tags: Advertising, Video Ads, Press Releases, Media Buying, London UK, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Programmatic Buying, Programmatic Advertising, Freewheel Council For Premium Video, FreeWheel Council, FreeWheel Council for Premium Video Europe Delves


IAB Releases 2019 NewFronts Line-Up

Weeklong NYC Marketplace to Feature Media Powerhouses and Pioneers Showcasing Innovative Digital Content & Advertising Opportunities NEW YORK — The Interactive Advertising Bureau (IAB) today announced the preliminary schedule for the 9th annual Digital Content NewFronts held in New York City. From Monday, April 29, to Friday, May 3, the biggest names in media and […] The post IAB Releases 2019 NewFronts Line-Up appeared first on Ad Tech Daily.
Tags: New York City, Advertising, Press Releases, Iab, Interactive Advertising Bureau IAB, Ad & Media Strategies, Digital Intelligence, Iab Newfronts


IAS Earns IAB Tech Lab Service Excellence Award

Michael Tuminello, VP of Publisher Products Recognised For Work to Unify Video Measurement With VAST 4.1 LONDON — Michael Tuminello, VP of Publisher Products at Integral Ad Science (IAS), has been honoured with the IAB Tech Lab Service Excellence Award for outstanding contributions to VAST 4.1 video specifications. The award recognises IAB Tech Lab member […] The post IAS Earns IAB Tech Lab Service Excellence Award appeared first on Ad Tech Daily.
Tags: London, Advertising, Press Releases, Online Media, Iab, Ad & Media Strategies, Integral Ad Science, Digital Intelligence, Iab Tech Lab, Ad and Media Verification, IAS, Integral Ad Science IAS, Michael Tuminello, Iab Tech Lab Service Excellence Awards, IAB Tech Lab Service


Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers in the U.K.

Jumpshot’s The Competitive State of eCommerce Marketplaces Data Report, 2019 U.K. Edition, shows Amazon drove more than 65 percent of conversions across 15 major categories in 2018 LONDON — Jumpshot, the only company that unlocks walled garden data, today announced the expansion of Jumpshot, headquartered in San Francisco, California, to the U.K. market and the official availability […] The post Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers ...
Tags: Amazon, London, Featured, Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, San Francisco California, U K, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Jumpshot, Ecommerce Report, Jumpshot Insights


Tapjoy Appoints Jeff Drobick Chief Executive Officer

Former Chief Product Officer takes over as CEO while Steve Wadsworth transitions to Chairman of the Board SAN FRANCISCO — Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, announced today the appointment of Jeff Drobick as its new President and Chief Executive Officer, effective immediately. Drobick takes over for Steve Wadsworth, who […] The post Tapjoy Appoints Jeff Drobick Chief Executive Officer appeared first on Ad Tech Daily.
Tags: Advertising, San Francisco, Press Releases, Mobile Advertising, Online Media, Tapjoy, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Maximum Impact Platform, Jeff Drobick, Steve Wadsworth, Drobick


Nanigans Appoints Sales Leaders in U.S. and EMEA

Industry veterans David Paquette and Erwin Bos will grow local sales teams to support market demand for digital advertising software BOSTON — Nanigans, the leader in performance advertising software, announced the hires of two new executives in key revenue roles in the U.S. and Europe. David Paquette joins Nanigans as vice president of U.S. sales […] The post Nanigans Appoints Sales Leaders in U.S. and EMEA appeared first on Ad Tech Daily.
Tags: Europe, Boston, Advertising, Press Releases, Nanigans, Online Media, EMEA, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Performance Advertising, David Paquette, Erwin Bos


Ace Metrix Releases Standout Super Bowl LIII Ads

Based on emotional impact from consumer generated data LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, Super Bowl LIII


Acxiom®’s Unified Data Layer Wins A 2019 BIG Innovation Award

CONWAY, Ark. — Acxiom®, the data and technology foundation for the world’s best marketers, announced its Unified Data Layer (UDL) has been named a winner of the 2019 BIG Innovation Awards presented by the Business Intelligence Group, which recognizes organizations and people who bring new ideas to life and change the way we experience the world. Designed […] The post Acxiom®’s Unified Data Layer Wins A 2019 BIG Innovation Award appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Acxiom, Ad & Media Strategies, Digital Intelligence, Business Intelligence Group, Big Innovation Awards, Unified Data Layer, CONWAY Ark Acxiom, Unified Data Layer UDL


AI-powered Marketing Personalisation Startup, DataSine, Secures £4 Million Series A Funding

LONDON — London-based AI startup DataSine, which combines expertise in psychology and machine learning to help businesses personalise their communications at scale, has raised £4 million in Series A funding from leading European and U.S. investors, led by Pentech and Propel Venture Partners. Other investors include C.Entrepreneurs/Cathay Innovation, Twin Ventures and Sistema_VC. DataSine’s personality-driven marketing […] The post AI-powered Marketing Personalisation Startup, DataSine, Secures £...
Tags: London, Advertising, Artificial Intelligence, Machine Learning, Press Releases, Online Media, Pomegranate, Ad & Media Strategies, Digital Intelligence, Ad Products, Pentech, DataSine, C Entrepreneurs Cathay Innovation Twin Ventures, Propel Venture Partners Other


Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers are shifting more of their budgets to Amazon, but express concerns about data access and competition BOSTON — Nanigans, the leader in performance advertising software, announced results from its latest survey conducted by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales […] The post Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey appeared first on Ad Tech Dai...
Tags: Amazon, Featured, Boston, Advertising, Press Releases, Nanigans, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Performance Advertising, Advertiser Perceptions, Amazon Threatens Digital Advertising Duopoly, Advertiser Perceptions Based, Amazon Threatens Digital


Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report

Contest Returns for Super Bowl LIII to Assess Advertisers’ Digital Marketing Efforts Columbia, MD — Merkle (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, released its sixth annual Digital Bowl Report, evaluating Super Bowl advertisers’ digital marketing efforts. This year, Olay and Avocados from Mexico took first and second place. Merkle’s annual Digital Bowl Report […] The post Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report appeared f...
Tags: Mexico, Advertising, Press Releases, Merkle, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Super Bowl Advertising, Performance Marketing, Olay, Digital Bowl Report


Clear Channel Outdoor Holdings, Inc. Announces New Post-Emergence Board of Directors

New Board Will Bring Broad, Global Expertise to Position the New Company for Future Growth New York, NY and San Antonio, TX – Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), a subsidiary of iHeartMedia, Inc. (PINK: IHRTQ), announced the members selected to serve on its new Board of Directors when it becomes a standalone company upon […] The post Clear Channel Outdoor Holdings, Inc. Announces New Post-Emergence Board of Directors appeared first on Ad Tech Daily.
Tags: Board of Directors, Advertising, Press Releases, San Antonio TX, Clear Channel Outdoor Holdings Inc, Clear Channel, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Iheartmedia, New Company for Future Growth New York NY, Clear Channel Outdoor Holdings Inc NYSE, IHRTQ


Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide

– Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom – Providing marketing opportunities for brands targeting young, high-engagement consumer audiences worldwide SEOUL, KOREA – Twitter is the best place for fans all over the world to find out and talk about what’s happening in the K-Pop world in […] The post appeared first on Ad Tech Daily.
Tags: Twitter, Social Networks, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Digital Marketing, Social Media Advertising, Media Buying, Twitter Advertising, K-pop, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence


TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Latest Update to Priority Engine Purchase Intent Platform

New enhancements provide expanded account-level insights and access to buying team insiders to accelerate sales opportunities and revenue growth NEWTON, Mass. — TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services announced new updates to its IT Deal Alert Priority EngineTM platform that help B2B sales teams identify Confirmed Projects within their […] The post TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Late...
Tags: Advertising, Press Releases, Digital Marketing, TechTarget, Ad & Media Strategies, Digital Intelligence, Ad Products, B2B sales, Priority Engine, NEWTON Mass TechTarget Inc, B2b Purchase Intent Data


Cheddar Taps Telaria’s Video Management Platform (VMP) As SSP Partner to Scale Connected TV Advertising Programmatically

Partnership brings unique, live CTV inventory to programmatic buyers for the first time NEW YORK — Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The […] The post Cheddar Taps Telaria’s Video Management Platform (VMP) As SSP Partner to Scale Connected TV Adverti...
Tags: Advertising, Video Ads, Press Releases, Connected TV, Video Advertising, Online Media, CTV, Cheddar, Ad & Media Strategies, Ads Taxonomy, Digital Intelligence, Telaria


Merkle Releases Its Q4 2018 Digital Marketing Report

Report Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads COLUMBIA, Md. — Merkle (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensive report analyzes trends across paid search, organic search, social, display, and Amazon Ads. It also […] The post Merkle Releases Its Q4 2018 Digital Marketing Report appeared first on Ad Tech Daily.
Tags: Amazon, Featured, Advertising, Press Releases, Merkle, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Digital Marketing Report, Performance Marketing, Facebook Ads COLUMBIA


La Redoute Selects Socialbakers to Increase Turnover by 40% with an Audience-First Social Strategy

Socialbakers platform helps leading online retailer augment customer intention to buy via social media London – Socialbakers, the leading AI-powered social media marketing platform, announced that La Redoute, the leading French online retailer, has increased meaningful interactions with their customers by more than 74% and decreased their cost-per-click by 23% by using the Socialbakers platform to […] The post La Redoute Selects Socialbakers to Increase Turnover by 40% with an Audience-First Soc...
Tags: London, Advertising, Social Media Marketing, Press Releases, Digital Marketing, Social Media Advertising, Ad & Media Strategies, Digital Intelligence, La Redoute, Socialbakers, Purchase Intent, Audience First Social Strategy


CORNER OFFICE CHAT: Claritas’ CEO Mike Nazzaro And CTO Karthik Iyer Discuss The Recent Acquisition Of AcquireWeb

Q. Tell us about AcquireWeb. What made it an acquisition target for Claritas? Mike Nazarro: AcquireWeb is an attractive acquisition for three reasons. First off, they have built an impressive identity graph solution, that when combined with the device graph of Barometric, a Claritas acquisition from November 2018, will encompass a proprietary data set of […] The post CORNER OFFICE CHAT: Claritas’ CEO Mike Nazzaro And CTO Karthik Iyer Discuss The Recent Acquisition Of AcquireWeb appeared first o...
Tags: Featured, Advertising, Cto, Online Media, Ad & Media Strategies, Digital Intelligence, Claritas, Acquire Web, Karthik Iyer, Mike Nazarro, Mike Nazzaro, AcquireWeb


Over 1 in 10 Homes Listed in the U.S. Have Digital Ads Powered by Adwerx Enterprise in 2018

Over 1 in 10 Homes Listed in the U.S. Have Digital Ads Powered by Adwerx Enterprise in 2018 Leading automation provider provides customized advertising for 10% of all homes for sale Durham, North Carolina, — Adwerx, the leading provider of automated digital advertising for the real estate industry saw automated advertising usage increase 60% in […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Automated Digital Advertising, Adwerx, Adwerx Enterprise, Automated Listing Advertising Program, Durham North Carolina Adwerx


Ad World Masters Help Marketers Discover New Agency Partners

Ad World Masters is rethinking the agency partner discovery process with the first AI-powered ranking of agencies. ADWM limited, a Dublin-based start-up, aims to change the way marketers discover agencies through the launch of its first platform: Ad World Masters. Ad World Masters is the first AI-powered ranking of agencies. The ranking is based on AI […] The post Ad World Masters Help Marketers Discover New Agency Partners appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Artificial Intelligence, Press Releases, Dublin, Ad & Media Strategies, Digital Intelligence, Ad Groups & Agencies, Ad World Masters, Adwm, Agency Ranking


TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform

New Priority Engine Brand Accelerator service helps B2B marketers more effectively influence, engage and convert accounts directly interacting with their advertising NEWTON, Mass. — TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services announced the launch of IT Deal Alert Priority EngineTM: Brand Accelerator, a new service to help B2B enterprise […] The post TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to P...
Tags: Advertising, Press Releases, Media Buying, Purchase Intent Data, TechTarget, Ad & Media Strategies, Digital Intelligence, Ad Products, Priority Engine, NEWTON Mass TechTarget Inc


Mediasmart Launches Incremental Metrics for App Marketers

‘First self-serve solution to automate incremental metrics and provide insights into campaign impact’ mediasmart Mobile has launched new features which allow advertisers promoting their apps to estimate the incremental impact of their advertising campaigns, both when they run campaigns in mediasmart DSP and in other display mobile channels. Its new ‘Incremental Metrics’ offering uses a […] The post Mediasmart Launches Incremental Metrics for App Marketers appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Mobile Advertising, DSP, Online Media, Media Buying, Ad & Media Strategies, Digital Intelligence, Ad Products, Programmatic Buying, Mediasmart Mobile, Ad Effectiveness, Mediasmart, Attribution Fraud, Incremental Metrics, Mediasmart Dsp


Analytics Intelligence Selects Tealium’s Universal Data Hub to Connect Data Silos and Harness the Benefits of Machine Learning

Analytics Intelligence partners with Tealium to provide frontline business users with a simple and effective way to standardise, enrich, distribute, and activate customer data in real time LONDON: Tealium, the leader in real-time customer data orchestration solutions, has announced its partnership with Analytics Intelligence – the data analytics and artificial intelligence company – to optimise its solutions using Tealium’s technology. […] The post Analytics Intelligence Selects Tealium’s Univer...
Tags: London, Advertising, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Digital Intelligence, Tealium, Tealium Universal Data Hub, Analytics Intelligence, Universal Data Hub, Connect Data Silos


Videa Announces the Addition of Comscore TV Data to its Local Linear TV Buying and Selling Platform

New data will provide media buyers and sellers with deep ad campaign and inventory insights NEW YORK — Videa, an online marketplace for automated television advertising, announced that it will leverage Comscore TV data within its automation platform. Comscore is a trusted partner for planning, transacting, and evaluating media across platforms. The addition of Comscore TV data […] The post Videa Announces the Addition of Comscore TV Data to its Local Linear TV Buying and Selling Platform appeare...
Tags: Advertising, Press Releases, Comscore, Video Advertising, Media Buying, Videa, Ad & Media Strategies, Digital Intelligence, Ad Products, TV & Cable Advertising, Linear TV, Television Advertising, Comscore TV Data, TV Campaign Measurement, Videa Announces the Addition of Comscore TV Data, Comscore TV



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