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Companies including Nestle, Epic and reportedly Disney suspend YouTube ads over child exploitation concerns

Days after a YouTube creator accused the platform of enabling a “soft-core pedophilia ring,” several companies have suspended advertising on the platform, including Nestle, Epic, and reportedly Disney and McDonald’s. Nestle that all of its companies in the U.S. have paused advertising on YouTube, while a spokesperson for Epic, maker of the massively popular game Fortnite, said it has suspended all pre-roll advertising. Other companies that confirmed publicly they are pausing YouTube adverti...
Tags: Google, Videos, TC, Youtube, Advertising, Disney, Tech, Reddit, Watson, Nestle, Child Safety, Grammarly, Child Exploitation, McDonald, Walt Disney Co, National Center for Missing and Exploited Children


Creating My 2019 Goals and Plans

February is almost over so it’s a good time to create my goals and plans for 2019. My first goal is stop procrastinating. I guess I already failed on that one ;-). I admire all the bloggers out there who have their act together and get these things out in late December or even the first week or two of January. Before I jump into 2019, I have to very briefly review 2018. There’s a saying that you can’t get to where you want to go if you don’t know where you are. Like every year, I had a lot ...
Tags: Amazon, California, Goals, New York City, Marketing, Disney, Planning, Pennsylvania, Ikea, New Year, Aruba, New England, Disney World, Hershey, YMCA, Block Island


Disney’s Intense Frozen 2 Trailer Hints at How It Will Follow Up the No. 1 Animated Film of All Time

Disney sequels have, as a rule, been just plain awful. They are the direct-to-video, questionably canonical cash grabs made by a studio that has traditionally seen its core films as one-off endeavors. If you don't believe me, I would like to enter the following into evidence: Cinderella 2, Tangled 2, Mulan 2, Pocahontas 2, The...
Tags: Advertising, Disney, Mulan, Pocahontas, AdFreak


AT&T’s Upcoming Streaming Service Doesn’t ‘Need to Beat Netflix’ or Disney

One of the biggest TV industry face-offs will occur at the end of the year, when both Disney and AT&T roll out their new streaming services shaking up the OTT industry. But AT&T doesn't see the direct-to-consumer space as a winner-takes-all, Turner chief Kevin Reilly said today at the Television Critics Association's winter press tour...
Tags: Advertising, Disney, Netflix, Turner, Television Critics Association, Kevin Reilly, Streaming & OTT, TCA Press Tour


Hulu Focuses on Its Audience’s ‘Total Engagement’ Because ‘For Us, Demos Are Dead’

Hulu is one of many outlets that will be affected by the upcoming close of the Disney-Fox deal, which will give Disney a majority stake in the streaming service. But Hulu said it's more focused on keeping its subscribers happy than thinking about life under Disney. The streaming service added 8 million subscribers last year...
Tags: Advertising, Disney, Hulu, Disney Fox, TCA Press Tour


Will Smith’s Aladdin Genie Finally Appeared During the Grammys, and Viewers Were Creeped Out

When Disney's upcoming live-action remake of Aladdin was featured on an Entertainment Weekly cover story last December, fans were slightly concerned. Will Smith was not, on the cover or any of the interior photos shared in the issue, blue like the animated character voiced by Robin Williams in the original. Quick to set minds at...
Tags: Robin Williams, Advertising, Disney, Will Smith, Aladdin, AdFreak


When Fox Broadcasting Is Spun Off After the Disney Deal Closes, It Will Be ‘a Startup Company’

Fox Broadcasting is preparing for a new start in the TV industry. After the Disney deal to acquire 21st Century Fox closes in the next few months, the network will be spun off into a new company called Fox, alongside Fox News, Fox Sports and Fox Business Network. The network will enter this next chapter...
Tags: Advertising, Disney, Fox, 21st Century Fox, Fox Broadcasting, Fox Business Network, Startup Company, Fox News Fox Sports, TCA Press Tour


Fox Renews The Simpsons for 2 More Years, Locking It in Through Season 32 in 2021

Fox Broadcasting will lose several top execs and the television studio that supplies many of its biggest hits when Disney finalizes its $71.3 billion purchase of most of 21st Century Fox's assets during the next few months--but the network has locked in one of its most valuable properties for two more seasons. The Simpsons, which...
Tags: Advertising, Disney, Fox, Fox Broadcasting, TCA Press Tour


Disney is holding an official LGBTQ Pride parade for the first time ever

According to the Magical Pride website, Disneyland will welcome guests to “discover the enchantment of Disney with the Sparkle of Pride!” Every year, thousands of LGBTQ tourists flock to Disney theme parks around […]
Tags: Travel, Marketing, Disney, Disneyland, Pride Parade, Gay Days Disney


Vision to frictionless reality: How Carnival created a smart city on the water

For John Padgett, Chief Experience Innovation Officer at Carnival Corporation, transforming customer experiences with technology is nothing new. Before joining Carnival, he was a key player in the technology development and success of Disney’s MyMagic+. Creating frictionless experiences with wearable technology. “When we decided to create a frictionless guest experience, the discussion was not actually around the technology itself. It was around the value of creating a frictionless experience...
Tags: Featured, Disney, Seo, Commerce, Las Vegas, Iot, Carnival Corporation, Carnival, Padgett, Arnold Donald, John Padgett, Roger Dooley


Vision to frictionless reality: How Carnival created a smart city on the water

For John Padgett, Chief Experience Innovation Officer at Carnival Corporation, transforming customer experiences with technology is nothing new. Before joining Carnival, he was a key player in the technology development and success of Disney’s MyMagic+. Creating frictionless experiences with wearable technology. “When we decided to create a frictionless guest experience, the discussion was not actually around the technology itself. It was around the value of creating a frictionless experience...
Tags: Featured, Disney, Seo, Commerce, Las Vegas, Iot, Carnival Corporation, Carnival, Padgett, Arnold Donald, John Padgett, Roger Dooley


Born Curious: 5 Questions With National Geographic EVP Emanuele Madeddu

The list of the most influential names on Instagram is as you might expect: a roll call of the worlds most talented unicorns – Ronaldo, Beyonce, Bieber and Messi, to name a few. But right between Nicki Minaj and Khloe Kardashian is an outlier. The National Geographic, the activist storyteller that turns 131 years young this month, is right there at the top with an incredible 98m followers. The next closest brands (in the traditional sense) are Nike, with 84m and Real Madrid with 68m. 131 years ...
Tags: Hollywood, Nicki Minaj, India, Advertising, Disney, Nike, Real Madrid, Khloe Kardashian, Messi, National Geographic, Latin America, North Star, Brand News, 5 Questions, Emanuele Madeddu, Ronaldo Beyonce Bieber


How to Implement a National Tracking Strategy

Posted by TheMozTeamGoogle is all about serving up results based on your precise location, which means there’s no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you’re performing nationally, you’d have to track every single street corner across the country. Not only is this not feasible, it’s also a headache — and the kind of nightmare that keeps your accounting team up at night. Because we’re in the business of making things easy, we devised ...
Tags: Google, Disney, US, Seo, Google Analytics, Austin, Yonkers, TheMozTeam, TheMozTeamGoogle


When Is It the Better Part of Valor to Keep Your Mouth Shut?

Opinions abound on topics ranging from politics to religion, from relationships to climate change. Conversations no longer just happen around the water cooler at work. With the advent of social media, sharing those beliefs is as easy as tapping fingers on keyboard and pressing “post.” There was a time when the “taboo subjects” of sex, religion, and death were simply not discussed in polite company. These days, the gloves are off and we go at it with gusto, daring to strike back at anyone who...
Tags: Psychology, Technology, Opinion, Relationships, Wikipedia, Disney, Social Media, Self-help, Self-esteem, Resentment, Offense, Internet Trolls


BETC Creates Heartwarming Film for Disneyland Paris

There's a place where all the magic of Disney - its enchanting tales and its incredible stories - exists for real: Disneyland Paris.For the launch of the brand’s new signature “Where Magic Gets Real”, has produced a heartwarming fairytale film, reminding us of the wonders of Disneyland Paris and why it is such a magical destination for children over the world.The film that launches throughout the European market, follows the epic and moving adventure of a little wild duckling who, after stumbl...
Tags: Featured, Advertising, Disney, Disneyland, Donald Duck, Antoine, Disneyland Paris, Alexandra, BETC, BETC Paris, Anne Laure Brunner Marion Gondeau Pauline, Antoinette Beatson, Christophe ClapierART, Julien LefèvreASSISTANT


From Vision to Frictionless Commerce Reality: the Carnival OceanMedallion™ story

For John Padgett, Chief Experience Innovation Officer at  Carnival Corporation, transforming customer experiences with technology is nothing new. He was a key player in the technology development and success of Disney’s MyMagic+. Creating frictionless commerce experiences with wearable technology.   “When we decided to create a frictionless guest experience, the discussion was not actually around the technology itself. It was around the value of creating a frictionless experience and what that ...
Tags: Digital Transformation, Disney, Seo, Las Vegas, Carnival Corporation, Carnival, Padgett, Arnold Donald, John Padgett, Roger Dooley, Frictionless Commerce


A Duckling Who Idolizes Donald Duck Will Melt Your Heart in This Disneyland Paris Ad

Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even re-creating his poses. But...
Tags: Advertising, Disney, Donald Duck, Disneyland Paris, BETC Paris, Ad of the Day, Disneyland Paris Ad


Petition Calls for Cancellation of Disney ‘Hakuna Matata’ Trademark

As a brand, navigating a more socially conscious world is a difficult task, especially in the age of the internet. Social media platforms like Facebook and Twitter make it easy for people to stand up against injustices and easily circulate calls for action to millions of people online. The internet also makes it easy for anyone to dig up unsavory information on a person or an entity, no matter how old that information is. In order to survive the era of the internet rage machine, brands need to ...
Tags: Facebook, Africa, Advertising, Disney, US, Cultural Appropriation, Petition, Democratic Republic of the Congo, Change.org, US Patent And Trademark Office, The Lion King, US Patent Trademark Office, Trademark Office, Hakuna Matata, Trademark Wars, Mpala


Petition Calls for Cancellation of Disney ‘Hakuna Matata’ Trademark

As a brand, navigating a more socially conscious world is a difficult task, especially in the age of the internet. Social media platforms like Facebook and Twitter make it easy for people to stand up against injustices and easily circulate calls for action to millions of people online. The internet also makes it easy for anyone to dig up unsavory information on a person or an entity, no matter how old that information is. In order to survive the era of the internet rage machine, brands need to ...
Tags: Facebook, Africa, Advertising, Disney, US, Cultural Appropriation, Petition, Democratic Republic of the Congo, Change.org, US Patent And Trademark Office, The Lion King, US Patent Trademark Office, Trademark Office, Hakuna Matata, Trademark Wars, Mpala


Money Dials: Why you spend the way you do

Do you ever wonder why people spend their money the way they do? Why take an expensive Uber when you can walk 20 minutes to get to the same place? Why pay for first-class tickets when we’re all going to the same place anyway? Growing up in Sacramento, I used to see guys who loved buying old cars and repairing them. I didn’t get it. Why spend money to create more work for yourself? Later I realized I was looking at it all wrong. In fact, now I completely understand why people would pay money to ...
Tags: Google, Personal Finance, Europe, Marketing, Disney, Sacramento, Los Angeles, Palo Alto, Stevie Wonder, Va, Michelin, Las Vegas, Vegas, Fiji, Travel Health, Ezekiel


‘Avengers: Endgame’ Scores Biggest Trailer Launch Ever

Disney’s Avengers: Endgame trailer is breaking records for the most views in 24 hours across its platforms, at 289 million. Avengers: Endgame starts where Infinity War left off. With Thanos having destroyed half of all life in the universe, Iron Man (Robert Downey Jr.) joins forces with Captain America (Chris Evans) and Black Widow (Scarlett Johansson) to resist. Part of the journey is the end. pic.twitter.com/9RvRQUxI3o — The Avengers (@Avengers) December 7, 2018 “To the greatest fans i...
Tags: Robert Downey Jr, Advertising, Disney, Nasa, Scarlett Johansson, Marvel Studios, Avengers: Infinity War, Twitter Twitter, Tony Stark, Markus, YouTube Facebook, Christopher Markus, Stephen McFeely, Branded entertainment, Franchises, America Chris Evans


Expedia Activities: $30 off $40+ Coupon Code

Expedia has a new coupon code THANKYOU which will get you $30 off $40+ in experiences booked through Expedia Activities. Officially it expires 12/31/18, but it will probably end early, and your activity has to occur by 12/31/18 anyway. “Buy experiences, not things!” Well, you can book a lot of experiences on travel portals these days. Disney and Universal are excluded, but there are a lot of options in nearly every city. Here are some examples: Zoo tickets Escape Rooms Legoland Six Flags ...
Tags: Marketing, Disney, Expedia, Deals & Offers


Step Aside, Netflix: Disney Will Dominate TV in 2019

2019 will be the year of the pig--except in the TV industry, where it will be the year of the Mouse. That's because Disney is going to dominate 2019, bookending it with a pair of seismic moves. The first is the imminent close of the Disney-Fox merger, which will relocate most of 21st Century Fox's...
Tags: Advertising, Disney, Fox, Magazine, Disney Fox, Programming & Performance, Disney Will Dominate TV


7 Things We Learned About Netflix and Its 2019 Plans

Netflix dominated the television industry in 2018 as the streaming service grew to more than 137 million subscribers worldwide, snapped up TV's biggest creators like Ryan Murphy and Kenya Barris and prompted big media companies like AT&T and Disney to prep their own OTT offerings. It has even bigger plans for 2019, as chief content...
Tags: Advertising, Disney, Netflix, Ryan Murphy, AT T, Kenya Barris, Connected World, Streaming & OTT


7 Things We Learned About Netflix’s 2019 Plans

Netflix dominated the television industry in 2018 as the streaming service grew to more than 137 million subscribers worldwide, snapped up TV's biggest creators like Ryan Murphy and Kenya Barris and prompted big media companies like AT&T and Disney to prep their own OTT offerings. It has even bigger plans for 2019, as chief content...
Tags: Advertising, Disney, Netflix, Ryan Murphy, AT T, Kenya Barris, Connected World, Streaming & OTT


Leftchannel Creates Experiential Animation for Sunglass Hut to Support Mickey Mouse's 90th Birthday Celebration

Luxottica - Rayban x Disney Digital Billboard Times Square from on Vimeo.When the Walt Disney Company made plans to celebrate Mickey Mouse’s 90th birthday around the world, celebration campaign partner Sunglass Hut turned to leftchannel, the Columbus, Ohio-based motion graphics and animation studio, to create the experiential animation befitting such a milestone to be seen on the massive billboard outside their Times Square store. Disney and Sunglass Hut are collaborating on the launch of a ne...
Tags: New York City, Advertising, Disney, Art and design, Chelsea, Walt Disney Company, Times Square, Mickey Mouse, COLUMBUS Ohio, Ray Ban, Mickey, Sylvia G, Ray Ban Wayfarer, Leftchannel, Sunglass Hut, Luxottica Rayban


Google to Serve Ads Across Disney Properties Through New Partnership by @MattGSouthern

Google has formed a new partnership with The Walt Disney Company, which allows Google to serve ads across Disney properties.The post appeared first on Search Engine Journal.
Tags: Google, News, Disney, Seo, Digital Advertising, The Walt Disney Company


We Are Social’s Monday Mashup #424

Instagram cracks down on spammy behaviour It’s no secret that social media is plagued with spammy bots and fake followers. Instagram recognises this and is cracking down on automated apps that leave spammy comments or use the ‘follow then unfollow’ growth tactic. The platform will be sending out warnings to people who it finds have used these apps and it may even limit their access to certain features. But as our influencer consultant Jessica Shirling told The Drum, Instagram will need to keep ...
Tags: Facebook, Instagram, Disney, US, Seo, Linkedin, Jack Dorsey, Mashup, Ralph, Warner Bros Pictures, Jessica Shirling, Drum Instagram, Ralph Breaks the Internet Walt Disney Pictures


Mickey Mouse is old - let's celebrate

If you haven't heard, Mickey Mouse is turning 90! That is truly a big milestone, and with Disney being such a household brand for so many people and families, it's worth taking a moment to reflect and celebrate.To do so, Disney created an immersive pop-up exhibit in NYC that takes consumers back in time to where it all started in 1928 with Steamboat Willie, through several art installations by famouse (yes, typo intended) artists depicting Mickey in all his glory. And all the rooms are visually...
Tags: Social, Disney, Exhibit, Branding, Pop-up, Mickey Mouse, Mickey, Immersive, Steamboat Willie, A_blodder


Disney Celebrates Mickey Mouse’s 90th Birthday With an Immersive Pop-Up Exhibit

To celebrate Mickey Mouse's 90th birthday, Disney created Mickey: The True Original Exhibition, a 16,000 square-foot immersive exhibition. Visitors to the exhibition can walk through various rooms and view works of art inspired by Mickey's 90-year history, like Sorcerer's Way and the Cosmic Cavern, as well as purchase exclusive merchandise. The exhibit, curated by artist...
Tags: Advertising, Disney, Mickey Mouse, Mickey, Adweek Video



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