Marketing


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Why Inclusivity Should Lead a Company’s Marketing Efforts

Having diversity in a company or a campaign isn't enough, it must be ingrained in a company's marketing efforts, according to Gonzalo Del Fa, president of multicultural for GroupM. Companies should develop their marketing strategies with inclusivity in mind, and they must be authentic when doing so, he added. Del Fa spoke with Adweek's community...
Tags: Brand Purpose, Diversity, Equity and Inclusion


How Increased Latino Representation Benefits TV News—and Viewers

The Latino community is made up of 60 million people in the U.S. alone, and NBCUniversal's news division is doing everything it can to reach them. During Adweek's Elevate: Hispanic TV 2021 event on Tuesday, Jos? D?az-Balart, anchor of Noticias Telemundo and NBC Nightly News on Saturdays, said: "If the Latino community in the United...
Tags: Diversity, Equity and Inclusion, Programming & Performance


Nextdoor to Warn Users About to Share Potentially Racist Comments, Posts

Neighborhood social network Nextdoor introduced a feature to keep exchanges on its platform neighborly when it comes to racism. When a user is about to share a post or comment containing language that could be discriminatory to people of color--such as "All Lives Matter" or "Blue Lives Matter"--they will see a prompt urging them to...
Tags: Diversity, Equity and Inclusion, Social Pro Daily


Instagram: How to Use Ramadan Stickers in Stories

Ramadan began April 12 and, to mark the occasion, Instagram released three new Ramadan stickers that users can place on their Stories posts. Our guide will show you how to use the Ramadan stickers in Instagram Stories. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Once you've taken or uploaded...
Tags: Diversity, Equity and Inclusion, Social Pro Daily


‘We Are Team USA’ Campaign Champions Diversity on the Road to the Tokyo Olympics

Team USA represents more than the accolades they collect, and a new campaign--"We Are Team USA"--from the United States Olympic & Paralympic Committee (USOPC) highlights the diversity of athletes' lives, showing them as "record-breakers" and "history-makers" as much as athletes, bakers, artists, musicians and activists. In the new spot, Team USA players speak in their...
Tags: Diversity, Equity and Inclusion, Sports Marketing, Women in Sports


Nike Debuts a Teen-Focused Comic Series to Celebrate Its New Air Jordans

Nike swooshes in with a high-quality comic celebrating sneaker culture, new school woes and Black and Brown teenage life. From last month's salute to mothers with its new activewear line, Nike looks now to their daughters with MariSole, an exclusive online webcomic that lives on the brand's SNKRS app. The planned multi-issue series is penned...
Tags: AdFreak, Diversity, Equity and Inclusion, Fashion & Apparel


Tampax Makes Its Esports Debut With the Brand’s First-Ever Gaming Fest

The world of esports has made strides in gender equality, but questions of discrimination remain. Recognizing that many gender minorities in the esports community feel uncomfortable discussing menstruation, Tampax has entered the gaming space to facilitate open conversations about something that roughly half the world's gamers experience. Tampax is Proctor & Gamble's leading tampon brand,...
Tags: Diversity, Equity and Inclusion, Esports, Gaming, Women in Sports


Facebook Prepares for Verdict in Derek Chauvin Murder Trial

Like many other individuals and organizations in the U.S., Facebook is bracing for the impending verdict in the trial of Derek Chauvin, the former officer in the Minneapolis Police Department accused of murdering George Floyd during an arrest last May. Vice president of content policy Monika Bickert said in a Newsroom post Monday that the...
Tags: Diversity, Equity and Inclusion, Social Pro Daily


Lifewtr and Issa Rae Announce a New Inclusion Initiative to Boost Life’s Unseen Artists

As Hollywood continues to address the longstanding racial, gender and disability disparities plaguing the entertainment industry, more brands are finding ways to leverage their platforms to make the creative landscape more equitable for all. On Wednesday, premium bottled water company Lifewtr announced its partnership with Insecure creator and star Issa Rae for its new "Life...
Tags: Hollywood, Advertising, Diversity, Food & Beverage, Issa Rae, LIFEWTR, Equity and Inclusion, Issa Rae Announce


Beyond the Pledge: Unpacking Allyship

In 2020, the topic of allyship, defined as a supportive association with another person or group, rose in prominence. Brands and agencies have made pledges to address systemic racism and express their continued allyship during and beyond Black History Month. Beyond the Pledge series host Jai Tedeschi chats with Tony Effik, founder of Black and...
Tags: Advertising, Diversity, Tony Effik, Adweek Podcasts, Equity and Inclusion, Jai Tedeschi


Does a Team’s Gender Affect How Creatives See a Portfolio? An Experiment Aimed to Find Out

"Does ad land still have a sexism problem?" That is the question on the homepage of The Gender Agenda website outlining an experiment tackled by an award-winning junior creative team trying to have their work critiqued fairly. Creatives Jess Kielstra and Nina Forbes, who picked up a prize at last year's D&AD New Blood Awards,...
Tags: Advertising, Diversity, Creative Thinkers, Leadership & Talent, Equity and Inclusion, Gender Agenda, Jess Kielstra, Nina Forbes


Hornitos Tequila and The Black List Partner to Support Underrepresented Filmmakers

The creative world has long lacked equality in its representation of creators of color, leading to a predominantly white industry and one-sided perspective in media production. Recognizing this, Hornitos Tequila and producer and screenwriter hub The Black List are teaming up to take a step forward in fostering diverse representation in the film industry. Top...
Tags: Advertising, Diversity, Beer, The Black List, Equity and Inclusion, Spirits & Cannabis, Briefly


Instagram: How to Turn Off Auto-Generated Captions

Instagram features auto-generated captions for users who are deaf or hard of hearing. This feature is turned on for all users by default. If you don't want to see captions on content as you browse Instagram, our guide will show you how to turn auto-generated captions off. Note: These screenshots were captured in the Instagram...
Tags: Instagram, Advertising, Diversity, Social Pro Daily, Equity and Inclusion


Facebook Ramps Up Diversity, Equity, Inclusion Efforts in Open Source

Facebook detailed steps it is taking to ensure diversity, equity and inclusion in its open source efforts. The social network said in a blog post Monday that it is reviewing all of the communities that it provides financial support to and requiring those communities to have codes of conduct in place and enforce those rules....
Tags: Facebook, Advertising, Diversity, Social Pro Daily, Equity and Inclusion


Exclusive: Kai Deveraux Lawson Joins Dentsu Creative to Lead DEI

Dentsu's new DEI lead is a familiar voice around the industry: Kai Deveraux Lawson. Dentsu announced today that it has hired Lawson as svp, diversity, equity and inclusion for the network's creative operations in the Americas. Under Dentsu's reorganization, the company has integrated its creative agency capabilities under Dentsu Creative, which includes agencies 360i, Dentsu...
Tags: Advertising, Diversity, Lawson, Dentsu, Leadership & Talent, Kai Deveraux Lawson, Equity and Inclusion, Kai Deveraux Lawson Dentsu


Orbitz’s Vibrant New Campaign Encourages Queer Wanderers to Travel As They Are

There's little denying that 2020 saw major shake-ups in the way we travel. Covid-related safety has rightly become a major concern and will likely continue to remain top-of-mind long after the U.S. gains control of the disease. But for queer people across the globe, planning a trip has always been a tricky subject due to...
Tags: Advertising, Creative, Diversity, Orbitz, Equity and Inclusion, Travel & Transportation


TikTok: How to Turn Off Captions

TikTok last week introduced auto captions for users who are deaf or hard of hearing. With this release, captions are turned on for every user by default. If you don't want to see captions on videos, you can turn them off. Our guide will show you how this is done. Note: These screenshots were captured...
Tags: Advertising, Diversity, Social Pro Daily, Equity and Inclusion


TikTok: How to Hide Photosensitive Videos

Did you know that TikTok allows users to hide photosensitive videos so they won't show up as users browse the application? When users turn this setting on, the TikTok app will automatically hide videos that contain effects that may trigger photosensitive seizures. Our guide will show you how to turn this setting on within the...
Tags: Advertising, Diversity, Social Pro Daily, Equity and Inclusion


Mielle Organics Raises More Than $100 Million in Funding

Black-owned haircare brand Mielle Organics attracted a Series A investment of more than $100 million from private equity firm Berkshire Partners, whose prior investments include well-known brands such as CrossFit, Party City and Rockport. Top line The news from Mielle, also the fastest-growing Black-owned natural haircare brand in the U.S., follows announcements earlier this year...
Tags: Advertising, Diversity, Black, Challenger Brands, Berkshire Partners, Mielle Organics, Mielle, Equity and Inclusion, CPG & Grocery, Briefly, CrossFit Party City, Rockport Top


A New Campaign Hopes to End the Shame Cycle Around Sex Work in the Netherlands

Globally, sex workers are subject to high levels of discrimination. In many cases, prejudice against the profession can be traced back to criminalization. But even in the Netherlands, where sex work is legalized, sex workers aren't given the same legal protections afforded to other professions. Workers are under the constant threat of targeted legislation, and...
Tags: Advertising, International, Diversity, Netherlands, Equity and Inclusion


Antonio Lucio Shares 3 Keys for Fostering DEI in a Large Marketing Operation

For marketers at the head of large and complex organizations, the prospect of crafting a comprehensive effort to improve DEI across every level of an operation might seem daunting. That's why former Facebook CMO Antonio Lucio, who left his post at the social network in August, is now devoting his time to promoting efforts that...
Tags: Advertising, Diversity, Antonio Lucio, Facebook CMO, Equity and Inclusion


Diversity and Inclusion: What’s Changed and What Hasn’t

A lot has changed in the past year, but as this week's Sustainability and DEI Summit discussions showed, there is still more that needs to be done. In a session with top leaders representing different communities in the industry, Josh Loebner, director of strategy for Designsensory, kicked off the conversation by reflecting on where we...
Tags: Advertising, Diversity, Equity and Inclusion, Josh Loebner


West Elm Unveils Its First Ambassador Program for Content Creators

Eyeing other people's furniture and home goods via Zoom has become a mainstay in the pandemic era, and West Elm is taking those glances a step further with a new creator program. The Brooklyn-based retailer just unveiled the West Elm Collective, a new ambassador program that gives content creators and industry leaders the opportunity to...
Tags: Advertising, Diversity, Brooklyn, West Elm, Equity and Inclusion, Influencers & Creators


Target Commits $2 Billion to Black-Owned Businesses

Big-box retailer Target is committing to spend more than $2 billion with Black-owned businesses by the end of 2025, the company announced today. Top line The value-oriented department store chain is pledging to place products across multiple categories on its shelves from more than 500 Black-owned companies. It will also make resources available to such...
Tags: Advertising, Diversity, Black, Retailing, Equity and Inclusion, Briefly


We Are Not Invisible

On March 16, eight innocent lives were taken in violent shootings in Atlanta. On March 29, many saw a 65-year-old Filipina American woman be brutally assaulted as onlookers stood by and did nothing. Another assault was also captured on video on a New York City subway train as an Asian American man was assaulted to the point of unconsciousness. This occurred on a train with a number of other passengers, also doing nothing. Seeing these acts against other members of the Asian American and Pacific ...
Tags: Asia, Hollywood, Nbc, California, New York City, America, Los Angeles, Atlanta, Diversity, Pr, United States, Latin America, Thought Leadership, Southern California, Midwest, Pacific Islanders


Beyond The Pledge: Embracing Data Transparency

On this episode of Beyond the Pledge, Jai Tedeschi, R/GA's vp, global executive director, culture & operation, sat down with Marla Kaplowitz, CEO of the 4A's, and Sean Lyons global CEO of R/GA to discuss the importance of data transparency when it comes to creating a path toward an anti-racist society. The 4A's have come...
Tags: Advertising, Diversity, R GA, Marla Kaplowitz, Sean Lyons, Adweek Podcasts, Equity and Inclusion, Jai Tedeschi


#NobelForMileva Wants History to Recognize the Influential Women in STEM

The struggles of marginalized genders working in STEM are many. For some, both the cause of these issues and the path to solving them lies in the past. The barriers that prevented women like Mileva Mari?, Albert Einstein's first wife, from entering the same fields as men loomed high in their day. But their subsequent...
Tags: Advertising, Diversity, Albert Einstein, Digital Storytelling, Equity and Inclusion, Mileva Mari, Women Trailblazers


P&G’s Marc Pritchard, UN’s Maher Nasser Talk Sustainability and DEI

Big problems require big solutions, and right now few issues loom larger than climate change and social injustice. To help kickoff Adweek's Sustainability and DEI Summit, a virtual event that explores issues related to both planet and people, Marc Pritchard, chief brand officer at Procter & Gamble, and Maher Nasser, director of the United Nation's...
Tags: Advertising, Events, Diversity, Sustainability, Un, Adweek, United Nation, Procter Gamble, Marc Pritchard, Equity and Inclusion, Maher Nasser


New Media Agency Is Designed to Specifically Reach Diverse Audiences

As agencies try to understand the modern consumer, a key area seems to rely on categories and definitions from a bygone era. With the U.S. population diversifying even faster than predicted, traditional marketing categorizations of "general market" and "multicultural" seem increasingly outdated. Progress is especially slow when it comes to media plans designed around effectively...
Tags: Advertising, Diversity, Media Agencies, Equity and Inclusion


Facebook Sets #MonthofGood Initiatives to Bring In Ramadan

Facebook said it saw over 20 million "Happy Ramadan" posts and comments on Facebook last year, and video calls on WhatsApp spiked on the first day of Eid. With this year's Ramadan starting next Monday (April 12), the social network kicked of several #MonthofGood initiatives. Throughout the holiday, Facebook will collaborate with communities, creators, nongovernmental...
Tags: Facebook, Advertising, Diversity, Social Pro Daily, Equity and Inclusion



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