Marketing


Posts filtered by tags: Doug Baker[x]


 

Walmart, Wakefern, Publix and the Velocity of Brand

This guest post comes from Velocity Conference attendee James Butcher, CEO at Solutions for Retail Brands (S4RB) This year’s Velocity: the My Private Brand conference brought together a collection of private brand executives and suppliers to discuss the future of private brands. Velocity made it clear that retail growth is driven by private brand. As Jack Pestello, (SVP Private Brands, Walmart U.S) made all too clear, “you can get people to trade down on price,” but you need quality for them to ...
Tags: Amazon, Featured, Big Mac, Grocery, Branding, James, Metro, Loblaw, FMI, Vertex, Doug Baker, Gil Phipps, James Butcher, Jack Pestello, Walmart Wakefern Publix, Solutions for Retail Brands


5 Modern Day Imperatives for Private Brands

A guest post from Doug Baker, Vice President, Industry Relations – Private Brands, Technology, Food Marketing Institute. 5 Modern Day Imperatives for Private Brands Last week I attended and spoke at My Private Brand’s Velocity Conference in Charlotte, North Carolina. The experience reminded me of a blog post I authored just last fall talking about how the FMI Private Brand Leadership Council is bringing about change within private brands—from what we would consider a simple transition in nomen...
Tags: Featured, Guests, Branding, Arlington VA, Charlotte North Carolina, FMI, Doug Baker, FMI Private Brand Leadership Council, Private Brands Technology Food Marketing Institute, Private Brands Leadership Council


Velocity Conference Final Agenda Announced

Velocity: the My Private Brand Conference, today released its final 2019 agenda. Velocity will be held on April 29 – May 1 at the Le Meridien in Charlotte, NC. “Monumental changes are taking place that are completely changing private brand,” said Christopher Durham, conference creator and president of My Private Brand. “While traditional retail is clearly undergoing seismic changes, private brands are here to stay, the industry has dramatically shifted from old school private label fast follower...
Tags: Amazon, Featured, Australia, France, Germany, America, Walmart, Aldi, Canada, Italy, Lidl, Dallas, University Of California Berkeley, UC Berkeley, Velocity, Jason


DON’T MISS OUT! Save $300 on Velocity Registration!

Get your ticket now and save $300 with our early-bird pricing. Rate expires Friday, February 15th. My Private Brand’s flagship conference, Velocity, is in its third year running, bringing you conversations and networking with the best and brightest minds in private brand and retail. This year we’ve lined up an amazing list of speakers that includes icons geniuses and mavericks from major retailers like Kroger, Publix, and Metro, hot disruptors like Boxed.com and Brandefy as well as academics an...
Tags: Featured, Velocity, Branding, Metro, Kroger, Don, Doug Baker, Follett, Gil Phipps, Christopher Durham, Jeff Gamsey, Marie Horodecki Aymes, Kroger Publix, Kenan Flagler, Jason Bidart, Jan Benedict Steenkamp


Velocity Conference Preview: Key Imperatives for Success

Today we announce another exciting speaker for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come. Our latest speaker is Doug Baker vice president for the Food Marketing Institute where he facilitates professional, non-competitive coll...
Tags: Featured, Velocity, Branding, Charlotte, Doug, FMI, Doug Baker, Food Marketing Institute, Food Stores, SmartLabel, Méridien Charlotte, CIO Technology Board Asset Protection Council, Kroger Kraft Nabisco, Federated Foods, VP of Private Brands Doug Baker


Velocity early-bird ticket rates expire FRIDAY!

My Private Brand’s flagship conference, Velocity, is in its third year running, bringing you conversations and networking with the best and brightest minds in private brand and retail. Pick up your ticket now and save $300 with our early-bird pricing. These low rates expire Friday, February 15th, so act now to save big. This year we’ve lined up an amazing list of speakers that includes icons geniuses and mavericks from major retailers like Kroger, Publix, and Metro, hot disruptors like Boxed.com...
Tags: Featured, Velocity, Branding, Metro, Kroger, Doug Baker, Follett, Gil Phipps, Christopher Durham, Jeff Gamsey, Marie Horodecki Aymes, Kroger Publix, Kenan Flagler, Jason Bidart, Jan Benedict Steenkamp, Brandefy


Life in the Fast Lane with Private Brands

This guest post comes from  Doug Baker, Vice President, Industry Relations – Private Brands, Technology, Food Marketing Institute. Private brands have become full-fledged brands in their own right, as evidenced by 69% of consumers saying it’s very or somewhat important to have a good assortment of private brands in food and beverage. These own brand products continue to make strides and hit an upward growth trajectory again. As consumers continue to explore new products based more on attribut...
Tags: Featured, Guests, Branding, FMI, Doug Baker, Power of Private Brands, FMI Private Brand Leadership Council, Private Brand Council


FMI Unveils Private Brands Health & Wellness Report

A new report by the Food Marketing Institute (FMI) discusses how to strategically position private brands for success in context with the rising opportunities in health and well-being. The discussion in Delivering Health and Wellness with Private Brands reviews consumer health and wellness trends; brand positioning; relevant messaging and marketing; the regulatory landscape; and suggestions on how to compete for the future. FMI Chief Health and Wellness Officer Sue Borra, RD, commented on the r...
Tags: Featured, Branding, FMI, Doug Baker, Food Marketing Institute FMI, Private Brands, FMI Unveils Private Brands Health, Delivering Health and Wellness, Borra


New Report Reveals Private Brands on the Rise

Private brand performance within the grocery channel dramatically increased in the past year, posting annual sales of $138 billion across multi-outlet plus convenience store retail channels in the United States in 2017, according to new insights from Food Marketing Institute (FMI) and IRI. Still, supermarkets face major competitive challenges and are experiencing steady own-brand share leakage to other retail channels. FMI and its insights provider IRI recently released the first half of a four...
Tags: Featured, United States, Grocery, Branding, IRI, FMI, Doug Baker, Food Marketing Institute FMI, Power of Private Brands, Mark McKeown


Managing Your Brand in 2016

This guest post comes from Doug Baker, Vice President Industry Relations-Private Brands, Technology, Food Marketing Institute Managing Your Brand in 2016 This year taught us to be true to our brands. In 2016 the food retail industry faced significant challenges and private brands were arguably at the center of every one of the year’s most significant and historical events. Private brands were engaged in the GMO legislation battles in Vermont and the massive efforts on the federal level. Pri...
Tags: Featured, Gmo, Capitol Hill, Guests, Vermont, Branding, Linda, FMI, Doug Baker, Topco



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