Marketing


Posts filtered by tags: Ecommerce[x]


 

Pinterest, Shopify Extend Partnership to 27 More Countries

The existing partnership between Pinterest and Shopify was extended to 27 additional countries Wednesday. The new countries are: Australia, Austria, Belgium, Brazil, Cyprus, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, the Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland and the U.K. Shopify said installs of...
Tags: Ecommerce, Social Pro Daily


Angie’s List, Now Angi, Is Getting the Word Out About Its Rebrand

Angi, the home services platform formerly known as Angie's List, today unveiled a new national digital campaign for its March 2021 rebrand. Angi said the company is "all about helping people love where they live." The initial spot feature consumers and professionals undertaking home building projects and relaxing inside their homes. Produced with creative agency...
Tags: Advertising, Branding, Consumer, Creative, Ecommerce


Ecommerce Fuels Marie Claire’s Growth

Marie Claire U.K.'s shopping platform, Marie Claire Edit, is expanding into luxury beauty with a new platform, debuting today, that sells beauty products and accessories. The site will offer curated beauty picks in collaboration with online luxury commerce site Net-a-Porter. Top line The Marie Claire Edit platform, introduced in early 2020, aggregates editor-curated fashion choices...
Tags: Ecommerce, Publishing, Advertising, Marie Claire, Marie Claire U K, Briefly, Marie Claire Edit


3 Big Takeaways From Jeff Bezos’ Final Shareholder Letter as Amazon CEO

Amazon CEO Jeff Bezos published his 24th and final letter to shareholders on April 15, sharing some new stats from what seems at times like black box, as well as his thoughts on the platform's reputation as an employer in the wake of the unionization drive in Alabama. The Amazon blog gives the letter an...
Tags: Amazon, Ecommerce, Advertising, Alabama, Jeff Bezos


Brazil’s Answer to Amazon Develops a Mobile Feature to Shop Inside Songs

Shopping for musical instruments online is about to become a little easier for Brazilian consumers. Magazine Lu?za (also known as Magalu), a major retailer often compared to Amazon, teamed up with music streaming service Deezer to develop Decifrei (Shopping Inside Songs), a shoppable option within Deezer's app that lets consumers shop for musical instruments inside...
Tags: Amazon, Ecommerce, Advertising, Brazil, Deezer, Magalu, Audio & Podcasting


eBay Hits the Road to Authenticate High-Value Collectibles

Ecommerce platform eBay is touring the country with a free Antiques Roadshow-like event series that will authenticate collectibles like sneakers, watches and trading cards in its "top sales categories." Top line The roadshow started in Atlanta on April 9 and will move to Nashville, Seattle, Las Vegas and Austin in the coming weeks. The events...
Tags: Ecommerce, Ebay, Advertising, Atlanta, Austin, Road, Briefly, Authenticate High Value Collectibles, Nashville Seattle Las Vegas


Amazon Adds Aplenty to Its Growing List of Private-Label Brands

Ecommerce juggernaut Amazon lifted the curtain today on its new private-label food brand Aplenty, which is being sold online as well as in Amazon Fresh locations in California and Illinois. Top line Some of the items being marketed under the label include parmesan, garlic and herb pita chips that are twice-baked, small-batch pink Himalayan salt...
Tags: Amazon, Ecommerce, California, Advertising, Illinois, Branding, Food & Beverage, Amazon Fresh, Consumer, Product Innovation, CPG & Grocery, Briefly


Infographic: Consumers Are Making More Purchases Through Social Media in the Pandemic

While many people haven't been frequenting physical stores during the pandemic, they have instead been flocking to digital stores--and particularly, browsing new items via social media. A recent survey conducted between March 8-10 by Bazaarvoice, a software company that connects retailers with consumers, shows that consumers are using social media to browse brands and make...
Tags: Ecommerce, Advertising, Social Media, Magazine, Platforms, BazaarVoice, Data Points


Alyce, an AI-based personalised corporate gifting startup, raises $30M

Swag has a long and patchy history in the world of business. For every hip pair of plaid socks, there are five t-shirts you may never wear, an itchy scarf, a notepad your kids might use, and an ugly mug; and most of all, likely thousands of dollars and lots of time invested to make those presents a reality. Now, a startup that has built a service to rethink the concept behind corporate gifts and make them more effective is today announcing a round of funding to continue expanding its business — ...
Tags: Google, TC, Ecommerce, Enterprise, Adobe, Boston, Marketing, Tech, Artificial Intelligence, Sales And Marketing, Gifting, General Catalyst, Corporate Gifts, Swag, Larry Bohn, Alyce


The Bouqs Captures the Fake-Like Look Moms Give to Unwanted Mother’s Day Gifts

Moms around the world are so used to getting lame presents for Mother's Day that they've developed a universal shared and unspoken language to hide their true feelings. It's called the "Pretend Like Face," according to a new ad for The Bouqs. You know the look. "The too-wide smile, the concern barely masquerading as joy,...
Tags: Ecommerce, Advertising, AdFreak


NYX’s New Makeup Line Lets You Put Tetris-Inspired Shades on Your Face

The pandemic has led many of us to revert back to childhood obsessions--whether that means going down a deep TikTok dive into the infamous Disney Channel child star breakups (Niley forever), bingeing your favorite Nicktoons or rediscovering old video games. Top line In an attempt to tap into that appetite for nostalgia, cosmetics brand NYX...
Tags: Gaming, Ecommerce, Advertising, Disney Channel, Fashion & Apparel, Briefly, Niley


Thrasio raises $100M for its Amazon roll-up play, appoints retail CFO for its next steps

Thrasio, an early mover and leading player in the wave of startups emerging to consolidate and scale companies that sell their goods mainly via Amazon’s Marketplace, has raised some more funding and is making a key executive appointment to do some scaling of its own. The company, which to date has acquired and consolidated some 6,000 companies selling on Amazon, has picked up $100 million, and alongside that it’s announcing a new CFO, retail vet Bill Wafford, as it eyes up its next steps, includ...
Tags: Amazon, Startups, TC, Ecommerce, Seo, Walgreens, Jc Penney, FBA, SPAC, Amazon Marketplace, Oaktree, Silberstein, Roll Up, Jason Finger, Amazon s Marketplace, Josh Silberstein


Can Hudson’s Bay Beat Amazon in Canada?

Canadian retailer Hudson's Bay, which is also the parent company of luxury department store Saks Fifth Avenue, is building a third-party marketplace with thousands of new products. Opening an online marketplace for independent sellers is just one way Amazon has become the 800-pound gorilla of ecommerce, whereas Hudson's Bay has historically been "willing to try...
Tags: Amazon, Ecommerce, Advertising, Canada, Hudson, Saks Fifth Avenue, Bay, Hudson s Bay, Hudson 's Bay Beat Amazon


ThirdLove Unveils Loungewear As Intimates Business Matures

As its core intimates business matures, digitally native brand ThirdLove entered the loungewear space and launched a new marketing campaign among other initiatives in the first quarter to further propel growth. "This past month, I think we've launched more than we have over the entire past 12 months," said Heidi Zak, ThirdLove's CEO, of the...
Tags: Ecommerce, Advertising, Product Innovation, Retailing, Challenger Brands, Heidi Zak ThirdLove, Creative Disruption, Fashion & Apparel


UK Retailer Very Asked Brits to Help Create a New Video for Madness’ ‘Our House’

As the British public has been stuck inside for the majority of the past year, the home has become the center of everyone's universe. To tap into the one-year anniversary of that experience beginning with the first U.K. national lockdown, British online retailer Very has launched a spot that aims to highlight the role the...
Tags: Ecommerce, UK, Advertising


OLLY’s Pandemic Pivot Led to a Sell-Out First Month

When the pandemic accelerated the shift from in-store to ecommerce, the direct-to-consumer wellness company OLLY recalibrated its marketing strategy. The team viewed it as an opportunity to meet potential customers where they were: At home and online. The pivot included putting additional marketing dollars in Instacart, since customers were shopping for health, wellness and personal...
Tags: Ecommerce, Advertising, Instacart, Olly, Out Of Home


Here’s the Key to Successful Email Marketing Campaigns

Despite the global pandemic, Brooklinen has had a year of milestones. The direct-to-consumer bedding and loungewear purveyor celebrated their millionth customer and sold their millionth set of sheets. Some of that success is the nature of being a home essentials company when people are forced to stay home. While that brings people in the door,...
Tags: Ecommerce, Advertising, Email Marketing, Brooklinen


The eCommerce Marketing Technology Stack

Jenna asks, “What’s a “must have” for new eCommerce brands who are just getting started with both organic and paid social media posts?” The absolute required must-have for eCommerce brands (and any brands, really) is decent analytical infrastructure. Before you do anything, you should be prepared to measure the effectiveness of what you do. Especially […]
Tags: Ecommerce, Marketing, Seo, Jenna, Marketing Technology


Stitch Fix’s Angelic Vendette on How Livestream Shopping Changed Ecommerce

As the Global Head of Social Media and Influencer Marketing at Stitch Fix, Angelic Vendette has kept a close eye on live-stream shopping and digital fashion. With fashion tendencies revealing that "one in six young people claim they won't re-wear an outfit it it's been seen online," Angelic has been tuning in to digital showroom...
Tags: Ecommerce, Advertising, Social Media, Innovators


Disney Is the Latest ‘Human Brand’ to Join Forces With Chewy

Online pet retailer Chewy is no stranger to brand tie-ups and its most recent partnership is with one of the most beloved brands in America: Disney. The platform recently launched an exclusive 400-piece line, the Disney Collection, which it designed in-house. Chewy's Disney collection includes toys, apparel, collars and beds with characters from Pixar, Star...
Tags: Ecommerce, Advertising, Disney, America, Disney Collection, B-to-C


As End of Lockdown Nears, eBay’s Motors.co.uk Puts Millions Into Ad Push

The role of the car in family life has been multifaceted during the pandemic, as driving for necessity has made it safer to run errands, but traveling for fun has often been nonexistent. With the end of lockdown in the U.K. seeming to draw near, there is a feeling of optimism to get out and...
Tags: Ecommerce, Advertising, Creative, Automotive, eBay 's Motors


Shopify Adds a Directory for Asian-Owned Businesses

To show solidarity with the AAPI community following recent acts of violence and racism, ecommerce platform Shopify has added a directory of Asian-owned businesses to its Shop app. This follows a directory highlighting Black-owned businesses, which Shopify added to its app in July 2020 to "support more voices in entrepreneurship, democratize commerce and reduce the...
Tags: Ecommerce, Advertising, Black, Shopify, Retailing


After Declaring Bankruptcy Twice, RadioShack Plots Its Comeback

Anyone who has seen James Cameron's blockbuster Titanic--or knows the story of the Titanic's 1912 sinking, period--will no doubt recall the wireless operator who stayed at his telegraph key sending distress calls even as the icy Atlantic encircled his feet. So here's an additional cocktail party fact or two: The operator's name was Jack Phillips....
Tags: Ecommerce, Advertising, Atlantic, Perspective, James Cameron, Emerging Tech, RadioShack


Which Platform Is Better for Small Businesses: Amazon or Shopify?

A generation ago, small businesses thrived from a single location on Main Street in their hometown. But as shopping behavior migrates online, that's a thing of the past. "I definitely lean on the side of digital is now-standard operating practice," said Chelsea Gross, director analyst at Gartner. While mom-and-pop shops may not always need to...
Tags: Amazon, Ecommerce, Advertising, Magazine, Gartner, Chelsea Gross


Poshmark Hopes to Spark Joy With Marie Kondo This Spring

Spring is here, so ecommerce platform Poshmark has teamed up with tidying expert Marie Kondo on a series of 15-second ads that encourage consumers to let go of items that no longer bring them joy. Naturally, the fashion marketplace is encouraging viewers bent on spring cleaning to list those items on Poshmark, so they can...
Tags: Ecommerce, Advertising, Sustainability, Marie Kondo, Poshmark


NBCUniversal Wants to Be A Technology Company Too

NBCUniversal traces its roots back to the very beginning of television, when then-parent company Radio Corporation of America used it as a tool to promote consumer electronics to the masses. Now, more than 80 years later, viewers are scattered across an expanding media landscape and media companies are embracing technology to keep pace. As networks...
Tags: Ecommerce, Advertising, Ad Tech, Creative Convergence, Radio Corporation of America, NBCUniversal Wants to Be A Technology Company Too


Anthropologie Rolls Out Digital-Only Catalog on Pinterest

Anthropologie released its first-ever digital-only catalog Monday, exclusively on Pinterest. AnthroLiving: A Harmonious Home will give Pinners an immersive, interactive look at the retailer's spring home collection, including d?cor and furniture for every room in the house. Anthropologie/Pinterest Catalogs debuted on Pinterest in July 2019. The number of Pinners engaging with shopping surfaces rose 80%...
Tags: Ecommerce, Pinterest, Advertising, Anthropologie, Social Pro Daily, Anthropologie Pinterest Catalogs


Facebook Shops: Over 1 Million Active, 250 Million People Interacting Per Month

There are now more than 1 million active Facebook Shops, and over 250 million people are interacting with them every month, according to CEO Mark Zuckerberg. He shared the update during a discussion on Clubhouse Thursday with SignalFire principal investor and head of content Josh Constine, Spotify CEO Daniel Ek and Shopify CEO Tobi L?tke...
Tags: Ecommerce, Mark Zuckerberg, Advertising, Daniel Ek, Social Pro Daily, Facebook Shops, Josh Constine Spotify


Nordstrom Tosses Its Hat Into Shoppable Livestreams

Nordstrom is the latest U.S. retailer to offer shoppable livestreams, as the popular trend continues to gain steam beyond China, where it is massively popular among consumers. The upscale retailer's Livestream Shopping offering seeks to provide "informative and entertaining shopping events" in beauty, fashion and home, according to a statement. It will also offer live...
Tags: Ecommerce, Nordstrom, Digital Transformation, China, Advertising, Livestream Shopping


Facing Unemployment and Climate Change, Consumers Turn to Recommerce

The pandemic has driven the rise of recommerce, or the sale of previously owned products, according to new research from ecommerce platform eBay. The survey found 56% of U.S. respondents now sell more pre-owned goods than they did just one to five years ago. In addition, 87% have sold pre-owned goods in the past year,...
Tags: Ecommerce, Ebay, Advertising, Retailing, Recommerce



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