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Posts filtered by tags: Events[x]


 

How AB InBev and e.l.f. Cosmetics Are Cultivating Purpose-Filled Partnerships

At Adweek's Sustainability and DEI Summit last week, executives from across a wide range of industries shared how they're aiming to reshape business practices to improve sustainability, build more inclusive and diverse workplaces and eliminate waste along supply chains. To speak to how cross-brand and internal partnerships can support those efforts, AB InBev's head of...
Tags: Advertising, Events, Sustainability, Beer, Adweek, Spirits & Cannabis, CPG & Grocery


Toyota’s Akio Toyoda Chosen 2021 World Car Person of the Year

Selected 2021 World Car Awards Person of the Year was Akio Toyoda, Toyota Motor Corporation (TMC) president and CEO. “Akio Toyoda is the charismatic President and CEO of Toyota Motor Corporation. He has spent years successfully remaking his company. In 2020 despite COVID-19, under his leadership Toyota remained profitable, protecting jobs worldwide. He has maintained Toyota’s […] The post Toyota’s Akio Toyoda Chosen 2021 World Car Person of the Year appeared first on The Truth About Cars.
Tags: Japan, Media, Marketing, Awards, Global, Events, People, Industry, Autos, Toyota, Sales And Marketing, Person Of The Year, Journalists, Akio Toyoda, Toyota Motor Corporation, World Car Awards


Toyota’s Akio Toyota Chosen 2021 World Car Person of the Year

Selected 2021 World Car Awards Person of the Year was Akio Toyoda, Toyota Motor Corporation (TMC) president and CEO. “Akio Toyoda is the charismatic President and CEO of Toyota Motor Corporation. He has spent years successfully remaking his company. In 2020 despite COVID-19, under his leadership Toyota remained profitable, protecting jobs worldwide. He has maintained Toyota’s […] The post Toyota’s Akio Toyota Chosen 2021 World Car Person of the Year appeared first on The Truth About Cars.
Tags: Japan, Media, Marketing, Awards, Global, Events, People, Industry, Autos, Toyota, Sales And Marketing, Person Of The Year, Journalists, Akio Toyoda, Toyota Motor Corporation, Akio Toyota


Weedmaps and Willie Nelson Bake Cannabis Activism Into Their 4/20 Virtual Celebrations

Cannabis royalty like Snoop Dogg, Wiz Khalifa and Bam Marley are set to appear at the upcoming Weedmaps virtual event to celebrate April 20, the most revered day on the calendar for cannabis aficionados. But the online party, dubbed Even Higher Together as a sequel to 2020's Higher Together, adds a new element this year,...
Tags: Advertising, Events, Beer, Willie Nelson, Snoop Dogg Wiz Khalifa, Spirits & Cannabis, Bam Marley


CMO Rupen Desai Discusses Dole’s Plans for Sustainability and Addressing Malnutrition

Rupen Desai, global CMO of Dole Packaged Foods, joined Adweek's Sustainability and DEI Summit on Wednesday to discuss the company's efforts to end hunger, achieve food security and promote sustainable agriculture. Top line Dole is working toward creating a business model under which the company, people and planet can all prosper. It's part of the...
Tags: Advertising, Events, Sustainability, Adweek, Food & Beverage, Dole, Rupen Desai, CPG & Grocery, Briefly


What Advertising’s Top Leaders Are Saying About Cannes Lions Going Online-Only for 2021

Most years, the Cannes Lions International Festival of Creativity attracts the world's most prominent advertising leaders to meet their clients in the French sunshine and network with/poach industry talent. It's an event where a lot of business happens, connections get forged and deals get made. But this year, for the second time in a row,...
Tags: Advertising, Events, Cannes Lions, Leadership & Talent


Shell Outlines Plans for Reducing Its Own Carbon Footprint

While energy giant Shell may not be the first name that comes to mind when you think of sustainability, it's looking to change that by "reduc[ing] the carbon intensity of all the energy that we sell by 2050." That's according to Dean Arag?n, CEO of Shell Brands International AG, who said the company has set...
Tags: Advertising, Events, Sustainability, Shell, Shell Brands International AG


P&G’s Marc Pritchard, UN’s Maher Nasser Talk Sustainability and DEI

Big problems require big solutions, and right now few issues loom larger than climate change and social injustice. To help kickoff Adweek's Sustainability and DEI Summit, a virtual event that explores issues related to both planet and people, Marc Pritchard, chief brand officer at Procter & Gamble, and Maher Nasser, director of the United Nation's...
Tags: Advertising, Events, Diversity, Sustainability, Un, Adweek, United Nation, Procter Gamble, Marc Pritchard, Equity and Inclusion, Maher Nasser


SAG Awards ‘ Red Carpet Fashion: Phil Dunster’s Dapper Look Includes a Chopard Timepiece!

On Sunday, April 4, 2021 actor Phil Dunster, nominated alongside his Ted Lasso castmates for Best Ensemble in a Comedy Series, posed for the 27th Annual Screen Actors Guild Awards virtual red carpet wearing a timepiece by Chopard.     Notes from Phil Dunster from Instagram: Huge shout out to the entire squadron of people […] The post SAG Awards ‘ Red Carpet Fashion: Phil Dunster’s Dapper Look Includes a Chopard Timepiece! first appeared on LA-Story.com.
Tags: Photos, Videos, Featured, Television, Celebrity, Entertainment, Lifestyle, Events, Strategy, Social Media, Seo, Marketing Strategy, Art and design, Viral, Innovation, Tips


Barrett-Jackson VIN 001s Boost Auction Results

VIN 001s are a rarity few can appreciate, let alone afford. Barrett-Jackson, auctioneers with aplomb, moved a handful of them last weekend at their auction in Scottsdale, Arizona. Who can afford a VIN 001 is less important than why. After all, VIN 002 and any produced thereafter are the same. Will VIN 001 produce a […] The post Barrett-Jackson VIN 001s Boost Auction Results appeared first on The Truth About Cars.
Tags: Media, Events, Charities, Auctions, Electric Vehicles, Autos, Sales And Marketing, Branding, Barrett Jackson, Scottsdale Arizona, By The Numbers, News Blog, Ballers, Hammer Time, Bragging Rights, Rare Rides


How Menswear Brand Mack Weldon Leveraged SMS Marketing to Tailor Its Pandemic-Era Messaging

While it's always critical that marketers stay agile and evolve strategies alongside technological advancements, the recent success in SMS enjoyed by menswear brand Mack Weldon and jewelry line Uncommon James prove that the right tool isn't always the trendiest one. It might just be a simple text message. At Thursday's Adweek Elevate: Performance Marketing virtual...
Tags: Advertising, Events, James, Retailing, Performance Marketing, Mack Weldon, Adweek Elevate


Jeep Gladiator Top Dog Takes On Moab

The Jeep Gladiator Top Dog concept vehicle is headed to Moab for the first time. First built in 2020, it sat in limbo for events to open up again, and the 55th Annual Easter Jeep Safari was the opportunity Jeep had been waiting for. Due to COVID-19, the host group, Red Rock 4-Wheelers, had Easter […] The post Jeep Gladiator Top Dog Takes On Moab appeared first on The Truth About Cars.
Tags: Design, Marketing, Events, Mountain Biking, Moab, Autos, Trucks, SUVs, Jeep, Branding, Red Rock, Gladiator, Enthusiasm, News Blog, Easter Jeep Safari, Concept Vehicles


How to Make a B-to-b Event Appealing With Stronger Punchline

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Pinterest's Jim Habig discusses capturing attention. Below, in his own words, he discusses how he and his team looked at driving tune-in for Pinterest's first-ever global advertiser summit. The challenge...
Tags: Advertising, Events, Adweek, B-to-B, Columnist Network, Jim Habig


Jeepster Beach Like Deja Vu at 2021 Easter Jeep Safari

Blend a 2020 Jeep Wrangler Rubicon with a 1968 Jeepster Commando and what do you get? A throwback that epitomizes why you build concept vehicles. I have to imagine it was as much fun for the designers, as it was the fabricators, and the PR team that gets to display them this week at Easter […] The post Jeepster Beach Like Deja Vu at 2021 Easter Jeep Safari appeared first on The Truth About Cars.
Tags: Design, Media, Marketing, Events, Autos, Nostalgia, Jeep, Branding, Enthusiasm, News Blog, Commando, Easter Jeep Safari, Concept Vehicles, Show Cars, Deja Vu, Jeepster


The Week of Driving Autonomously in an Xpeng

XPeng, a Chinese maker of EVs, sent a fleet of XPeng P7s on a 2,284-mile, weeklong autonomous driving jaunt across six provinces, the longest by any mass-produced vehicles in the country. A demonstration of XPeng’s navigation-guided pilot (NGP) autonomous driving capabilities is taking place right now on highways in China. Developed in-house, NGP is going […] The post The Week of Driving Autonomously in an Xpeng appeared first on The Truth About Cars.
Tags: Asia, Technology, Media, China, Advertising, Global, Events, Green, Electric Vehicles, Emerging Markets, Autos, Autonomous Vehicles, Fuel Economy, Autonomous Driving, Ev, News Blog


Chainsaw Man Animate Cafe Serves Up Devilish Delights

Animate Cafe at Ikebukuro 4 Shop, which is known for its numerous collaborations with anime and manga, is having a special collaboration with Chainsaw Man to promote the series’ upcoming anime adaptation. Starting this month, the cafe will serve up and sell food and merchandise based on the series about a young man merging with […]
Tags: Food, Marketing, Events, Tokyo, Anime, Announcements, Cafe, Ikebukuro, Chainsaw Man, Animate Cafe


2021 Hyundai Elantra Chosen Hispanic Motor Press Car of the Year

The 2021 Hyundai Elantra has been selected Car of the Year during Automobility LA by the Hispanic Motor Press. The 2021 Hispanic Motor Press Awards (HMPA) jury panel included 24 Hispanic automotive journalists, content creators, and industry influencers, who analyzed more than 100 new 2020 and 2021 vehicles. Now in its 11th year, the annual […] The post 2021 Hyundai Elantra Chosen Hispanic Motor Press Car of the Year appeared first on The Truth About Cars.
Tags: Design, Media, Marketing, Awards, Global, Events, Pr, Quality, Green, Korea, Autos, Sales And Marketing, Hyundai, New Cars, Award, Hyundai Elantra


What to Make of Google’s Privacy Bomb: A Town Hall

Publishers, ad tech, media buyers and brands have been bracing for game-changing privacy updates for some time. And on Wednesday they got news that--while declarative--also invited many new questions. Google's market-leading browser Chrome, which is used by more than 60% of web users, has chosen not to support alternate identifiers that help marketers target customers....
Tags: Google, Advertising, Events, Ad Tech


The VAR discount / Coïncidence ou pompe? À vous d’arbitrer

THE ORIGINAL? VAR Time – Azrieli.com appliance store –  2018 Watch the Case Study Source : Agency : Leo Burnett (Israël) LESS ORIGINAL VAR Discount – Elgiganten appliance store – 2020 Watch the Case Study Source : Ad Forum, Eurobest Grand-Prix Agency : DDB Stockholm (Sweden) [Author: Joe La Pompe]
Tags: Kitchen, Football, Advertising, Sports, Events, Furniture, Soccer, Premier League, Retailers, Promotion, Referee, Joe La Pompe, TV and Viral, Var, Hijacking, Video Assistant Referee


Keystone BIG Show Returns This Weekend

The Keystone BIG Show, an automotive aftermarket trade show arguably second only to the SEMA Show in importance, will be held Friday, March 5th, and Saturday, March 6th, at the Gaylord Texan Resort and Convention Center in Grapevine, Texas. The in-person show will be followed March 15-19 by a virtual event. Why is the Keystone […] The post Keystone BIG Show Returns This Weekend appeared first on The Truth About Cars.
Tags: Accessories, Technology, Media, Marketing, Sales, Events, Industry, Autos, Keystone, Export, Sales And Marketing, Suppliers, Trade Show, Gaylord Texan Resort, Convention Center, SEMA


Mick Jagger Narrates Powerful, Hopeful Ode to Live Music for The Royal Albert Hall

LONDON--The Royal Albert Hall, in London's upmarket South Kensington, has played host to some of the world's greatest musicians, events and exhibitions since it was opened by Queen Victoria in 1871. To mark its 150th anniversary this year, the Royal Albert Hall has released a powerful, hopeful and emotive 90-second film that pays tribute to...
Tags: London, Advertising, Events, Mick Jagger, Victoria, South Kensington, Albert Hall, Life in Quarantine, Adapting to Crisis, LONDON The Royal Albert Hall


NASCAR Ready For Circuit of The Americas Races in May

NASCAR’s inaugural run at the Circuit of The Americas in Austin, Texas will take place May 21-23, and Speedway Motorsports, the event organizer, announced their entitlement partners today. Sponsorships must be a term that’s passe these days, and so the entitlement partnerships made public were EchoPark Automotive, Pit Boss Grills, and FEVO. “The first-ever NASCAR at […] The post NASCAR Ready For Circuit of The Americas Races in May appeared first on The Truth About Cars.
Tags: Marketing, Sales, Events, Racing, Autos, Nascar, Motorsports, Branding, Austin Texas, Speedway Motorsports, Circuit of The Americas, Enthusiasm, News Blog, Sonic Automotive, NASCAR Ready For Circuit of The Americas Races, EchoPark Automotive Pit Boss Grills


Volkswagen Reprises Blue Lagoon GLI for 2021 Show Car

Among water-cooled Volkswagen aficionados, the Mark 5 2004 Jetta GLI in a color called Blue Lagoon has become a unicorn. With this in mind, for 2021 Volkswagen rolled out a Jetta GLI concept car that reprises its sought-after predecessor.   Volkswagen limited the GTI 1337, a special edition made two years prior to the Blue […] The post Volkswagen Reprises Blue Lagoon GLI for 2021 Show Car appeared first on The Truth About Cars.
Tags: Design, Germany, Marketing, Events, Autos, Volkswagen, Gli, Blue Lagoon, Jetta, Enthusiasm, Enthusiast, News Blog, Show Cars, Show Car, Tuner Car


Too-Sexy BMW on the Catwalk at NY Fashion Week

New York Fashion Week 2021, which oddly enough begins today and ends tomorrow, marks the return of BMW of North America to the catwalk. BMW rejoins Fashion Week, a celebration of fashion, culture, design, and economic development. This year, BMW chose to collaborate with acclaimed women’s fashion designer, LaQuan Smith, on a custom-content series. Smith, a […] The post Too-Sexy BMW on the Catwalk at NY Fashion Week appeared first on The Truth About Cars.
Tags: New York, Design, Advertising, Marketing, Events, Luxury, Autos, Bmw, North America, Sales And Marketing, Smith, Fashion Week, Branding, New York Fashion Week, NY Fashion Week, Couture


2021 Ford F-150 Rockets Into Esports

The 2021 Ford F-150 has a plethora of parts and accessories available, but none like a rocket booster that comes with a virtual version of Ford’s best-seller. Video game maker Psyonix has added an animated F-150 to their popular Rocket League multiplayer video game, where vehicles are used to compete in soccer matches. Available for […] The post 2021 Ford F-150 Rockets Into Esports appeared first on The Truth About Cars.
Tags: Media, Marketing, Events, Ford, Autos, F-150, Trucks, Videogames, Rocket League, Psyonix, Enthusiasm, News Blog, Sponsorships, Rockets Into Esports


How to market to Black Families: A session with Marvyn Harrison

In December, we were joined by Founder and CEO of Dope Black CIC and Founder and Vice President of Business Strategy at Belovd Agency, Marvyn Harrison who spoke to our London team about ‘How to Market to Black Families?’ A DEI and representation partnership, Belovd provides education, training and strategy for the advancement of all intersections of humanity in the workplace. Here, we share some of the key takeaways from the session. One size does not fit all To kick off the session,...
Tags: Google, UK, London, Advertising, Marketing, Events, Seo, Huffington Post, Black, Thought Leadership, Representation, Lunch & Learn, D&I, Marvyn Harrison, Black families, Dope Black CIC


Varicose veins that form a GPS trajectory / Au diable la varice!

THE ORIGINAL? Yandex Maps – 2019 “Drive less, walk more” Click the image to enlarge Source : EPICA AWARDS Silver Agency : independent (Turkey) LESS ORIGINAL Uni-Sport / Under Armour – 2020 “To reach the destination PERFECT LEGS, cycle one hour a day” Click the image to enlarge Source : Agency : Wave Propaganda (Brazil) [Author: Joe La Pompe]
Tags: Maps, Miscellaneous, Advertising, Sports, Events, Turkey, Brazil, Gps, Tracking, Google Maps, Routes, Print & Outdoor, Joe La Pompe, Mixed sources, Trajectory, Varicose Veins


Let’s Talk about New Years Resolutions! Digging into “Clean Eating” Thanks to Café Gratitude!

Resolutions are typical for January. How long any resolution lasts is an entirely different discussion! While it’s easy for me to suggest some for you, many have asked me about MY resolutions! 1) I want to “eat clean”–meaning I want to eat more plant-based meals and snacks. I will be eating less meat and ditching […] The post Let’s Talk about New Years Resolutions! Digging into “Clean Eating” Thanks to Café Gratitude! first appeared on LA-Story.com.
Tags: Photos, Cooking, Featured, California, Women, Uncategorized, Lifestyle, Events, Entrepreneurs, Strategy, Social Media, Seo, Going Green, Marketing Strategy, Natural, Art and design


Kia Reveals its New Logo

Kia revealed its new logo and brand slogan while you were asleep last night, signifying the Korean automaker’s ambitions to become a leader in the industry by revamping nearly all facets of its business. Kia developed the new logo to resemble a handwritten signature, a striking departure from the oval used since its inception in […] The post Kia Reveals its New Logo appeared first on The Truth About Cars.
Tags: Asia, Design, Media, Imessage, Advertising, Global, Sales, Events, Korea, Autos, Sales And Marketing, Kia, Korean, Branding, New Logo, News Blog


Kicking Off the 12 Drinks Of Christmas! Different Sips + Recipes Every Day! Welcome to DAY 1 + Tap 357 Whiskeys!

This is cocktail series that I inaugurated back in 2004. Called the 12 Drinks of Christmas, you will see a different sip (or sips) each day. Sometimes it’s just one brand of wine or spirits, or a collection of cocktails from one bar or restaurant or mixologist. Not only sharing established brands but also new […] The post Kicking Off the 12 Drinks Of Christmas! Different Sips + Recipes Every Day! Welcome to DAY 1 + Tap 357 Whiskeys! first appeared on LA-Story.com.
Tags: Photos, Twitter, Family, Featured, Shopping, Women, Lifestyle, Holiday, Events, Entrepreneurs, Strategy, Social Media, Seo, Going Green, Beverages, Art and design



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