Marketing


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A Silver Anvil Campaign to Create a New Generation of Michigan Homeowners

From a data standpoint, “Creating a New Generation of Michigan Homeowners” was a campaign to increase the number of loans by prospective homeowners for the Michigan State Housing Development Authority (MSHDA). But the work was also about trying to reverse a disturbing trend. A recent Urban Institute study shows the homeownership rate of millennials between the ages of 25 and 34 was at 37 percent, approximately 8 percentage points lower than the homeownership rate of Gen Xers and baby boomers at ...
Tags: Facebook, Pr, Michigan, Case studies, Detroit Tigers, Facebook Live, Thought Leadership, Urban Institute, Michigan State Housing Development Authority, Gen Xers, PRSA, Integrated Marketing Communications, Dean Essner, Silver Anvil Awards, Perich Advertising Design, Silver Anvils


Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now

I’ll be upfront. My goal here is to persuade you that you should be using Facebook Messenger marketing and chatbots as part of your marketing strategy. This isn’t a sales pitch. This isn’t an infomercial. This is hard-hitting marketing intel. Whether you’re a PPC specialist, an SEO, a CMO, or just a curious bystander, I […] Read more at PPCHero.com
Tags: Social, Facebook, Seo, Ppc, Automation, Facebook Messenger, Advanced Ppc Strategies, Facebook Messenger Marketing


Elevate Your Brand: Rethink Your Top of Funnel Measurement Approach

When it comes to marketing via top-of-funnel channels like paid social and programmatic display, many marketers are still fixated on the immediate value of conversion. While getting the conversion is critical, today’s smart marketer also looks to these channels to boost the brand long-term. Think about it: Each interaction with a prospect, every eyeball, every click creates a brief touchpoint for the brand as a whole. So does it make sense to do some brand-specific pushes in social, even if they...
Tags: Google, Facebook, Seo, Google Trends, Consumer Behavior, Branding, SERP, Marketing Technology


IT Parliamentary Committee calls on Facebook, WhatsApp and Instagram reps to meet next month

The Indian Parliamentary Committee on Information Technology has called on Facebook, WhatsApp and Instagram representatives to discuss the safeguarding of citizens’ rights on online platforms, reports Business Standard. This meeting will be held on 6 March, and according to the report, the... ...
Tags: Travel, Mobile, Facebook, Elections, News, Instagram, Internet, Government, Social Media, Whatsapp, Policy, Content, Facebook WhatsApp, Content Moderation, Election Integrity, IT Parliamentary Committee


Spatial.ai’s Geosocial Datasets Capture a Community’s Personality

Even with all that we’ve learned since 2016 about weak protections on consumer data privacy in the United States, people still love social media and reveal a ton of personal information in the course of all that posting, sharing, and liking.The insights gleaned from the wealth of social media data are fueling a number of new companies that use them to help their clients with decision-making. One such company is Cincinnati-based Spatial.ai, a startup that did a 2016 stint in the Techstars Detroi...
Tags: Startups, Facebook, Twitter, Instagram, Whole Foods, Entrepreneurship, Trends, Social Media, Tech, Data, Artificial Intelligence, Software, United States, Ford, Innovation, Mobility


Facebook ads can still target very specialised belief groups: report

Facebook continues to profile its users for it to sell ads to them, reports LA Times. This time around, the LA Times’ review shows that advertisers could target believers of topics like ‘Joseph Goebbels, Josef Mengele, Heinrich Himmler, the neo-nazi punk band Skrewdriver and Benito Mussolini’s... ...
Tags: Travel, Mobile, Facebook, News, Internet, Advertising, Content, Benito Mussolini, LA Times, Joseph Goebbels Josef Mengele Heinrich Himmler, Skrewdriver


Facebook Let Advertisers Target Users Interested in Nazis, According to Report

Facebook is allowing advertisers to target users based on their perceived interest in neo-Nazi terminology, musicians and Holocaust perpetrators, the Los Angeles Times reported today. According to the Times, which conducted an investigation into the company's targeting advertising keywords, the social media giant has allowed advertisers to target Facebook users based on the belief that...
Tags: Facebook, General, Advertising, Times, Los Angeles Times


Kids Groups Are Urging the FTC to Investigate Facebook Over In-Game Purchases

Facebook is already under a great deal of heat from the Federal Trade Commission, and more could be on its way. A group of 17 children's advocacy organizations sent a letter (embedded below) to the FTC Thursday, urging it to investigate the social network over potential violations of Section 5 of the FTC Act, which...
Tags: Facebook, Advertising, Federal Trade Commission, Ftc, Publishers & Platforms, Investigate Facebook


Can I Find All Accounts Linked To My Email Address? [Answered]

If you want to find all accounts linked to an email address you’ve come to the right place. In fact, this is one of the most common questions we’ve received since we started helping individuals protect their online privacy and reputation. And it makes complete sense. The average person has registered accounts on dozens of websites that are all linked to their primary email address. And a lot of them aren’t even being used. This poses a major problem if you value your personal information and don...
Tags: Facebook, Privacy, Yahoo, Branding


3 weeks in to Facebook ads

I have now spent £600 on Facebook ads! You may remember from my analysis a week back that I was losing money. So am I in profit yet? Ha ha, no! I have made £500 so far, so I am still £100 underwater. This is actually pretty generous too, assigning all earnings to FB ads, which is not accurate – even without ads I get a couple of sales a day, so it’s probably more like £200-£300 losses. Well well well. Oddly though, I am holding my nerve still. In practical terms, I have only lost £100, which is ...
Tags: Facebook, Photography, Writing, Marketing, Facebook Ads, Last Mayor


How to Leverage Local SEO to Help your Tourism and Hospitality Business Succeed

Source: Pikwizard Although tourism has always been popular, it has experienced a real expansion in the last 20 or so years. Nowadays, lots of people have the means to travel to faraway destinations and the world now seems significantly smaller than it did in the past. As a result, the whole industry has become much more competitive. Among other things, travel companies are paying much more attention to their internet marketing. Lots of visitors are browsing the web before planning the...
Tags: Google, Facebook, Hotels, Social Media, Seo, Social Media Marketing, Google Analytics, Tourism, Hotel, Hospitality, Local Seo, Google Search Console, Social Media Management, Social Media Community, Hotel Social Media, Morch


What Your Marketing Team Can Get Out of Hero Conf [+Program Guides]

Hero Conf is a mecca for paid search. That means that the topics covered are exclusive to paid advertising, whether it be Google ads, Facebook ads, Youtube, programmatic, display, mobile, app marketing, remarketing, etc. But the thing is, even if only a small part of your job (for anyone on your team) includes managing your […] Read more at PPCHero.com
Tags: Google, Facebook, Seo, Hero Conf


SEO Channel Context: An Analysis of Growth Opportunities

Posted by BrankoKToo often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an SEO context analysis we used to determine the imp...
Tags: Google, Facebook, Seo, Google Analytics, Google Shopping, Shark Tank, Ctr, Imperial, Facebook It, GTM, Google Sheets, Google Data Studio, Chris Penn, BrankoK, SEO Channel Context, BrankoKToo


You Ask, I Answer: How Often to Check Facebook Analytics?

Deb asks, “How often should you check your Facebook Analytics?” This is an interesting question because it’s predicated on a key assumption about Facebook Analytics. Watch the video to learn more about how often and why you should or shouldn’t check your Facebook Analytics. Can’t see anything? Watch it on YouTube here. Listen to the […] The post You Ask, I Answer: How Often to Check Facebook Analytics? appeared first on Christopher S. Penn Marketing Blog.
Tags: Facebook, Marketing, Seo, Analytics, Deb, Christopher, Marketing Technology, Facebook Analytics


How to get an artist Google Panel when people search your name

You want to look the best you can as an artist and make it easy for potential fans to find you. This guide makes sure you show up how you want to when you’re searched on Google. Google Knowledge panels are a great way for people to find out more about you as an artist and easily find you on Facebook, YouTube, Spotify and more. As it’s auto-generated you want to make sure it’s up to date and represents you well. Firstly You need to make sure your online presence is optimised. This m...
Tags: Google, Facebook, Music, Knowledge, Social Media, Google Search, Search, Artists, How To, Panel, Artist, YouTube Channel, Knowledge Panel, Google Google, Fortunately Google, Independent Artist


Facebook Users Didn’t Squash Conversations About Chayote in January

Facebook users were hungry for chayote in January, as the squash--along with associated topics gourd, kidney, hypertension, diabetes mellitus, onion, soup, food, rice, chicken and life--was one of Facebook IQ's Topics to Watch for the month. Conversation about chayote was up 2.5 times compared with January 2018 and 1.2 times versus December 2018, driven by...
Tags: Facebook, Advertising, Social Pro Daily


Facebook Is an 'Innovator in Privacy,' Says Guy Who Runs Facebook

Facebook CEO Mark Zuckerberg is fond of suggesting that all the criticism of his globe-spanning social media empire comes from either the misinformed or the malicious. In fact, Facebook is really all about protecting the privacy of its users! That’s the line he took in a Wednesday interview with Harvard Law Professor…Read more...
Tags: Facebook, Mark Zuckerberg, Science, Technology, Privacy, Social Media, Cybersecurity, Zuckerberg, Harvard Law, Guy Who Runs Facebook


Why Paid Media Must Be Part of Your Social Content Strategy

Since 2013, organic distribution of brand’s social media, especially on Facebook, has taken a hit. Today, brands are lucky to get 3% organic reach on their social content. This decrease in organic reach by platforms has caused a huge spike in brands paying billions of dollars to advertise to see any kind of meaningful results from their efforts. So why should you use paid media to support your social efforts? Reach and conversion are two very important reasons. Importance of Paid Media in Your...
Tags: Facebook, Social Media, Seo, Social Media Marketing, Facebook Ads, Social Advertising, Social Media Advertising, Social Media Agency, Organic Reach, Social Media Company, Facebook Organic Reach, Social Paid Media, Social Media Advertising Agency


'He's learned nothing': Zuckerberg floats crowdsourcing Facebook fact-checks

As site grapples with flood of fake news, former Snopes editor says CEO’s crowdsourcing comments he has ‘learned nothing’Facebook chief executive Mark Zuckerberg revealed that he is considering crowdsourcing as a new model for Facebook’s third-party factchecking partnerships.In the first of a series of public conversations, Zuckerberg praised the efforts of factcheckers who partnered with Facebook following the 2016 presidential election as a bulwark against the flood of misinformation and fake ...
Tags: Facebook, Mark Zuckerberg, Technology, Social Networking, Social Media, US news, Zuckerberg


The NFL Heated Up Facebook in January, While Instagrammers Talked Golden Globe Awards

The National Football League was a red-hot Hot Topic on Facebook in January, while Instagrammers focused a bit more on the Golden Globe Awards, according to Facebook IQ. The social network's research arm found that Facebook users chatted about Patrick Mahomes, the New Orleans Saints, Tom Brady and the National Basketball Association's Golden State Warriors...
Tags: Facebook, Advertising, New Orleans Saints, Tom Brady, National Football League, National Basketball Association, Patrick Mahomes, Social Pro Daily, NFL Heated Up Facebook, Instagrammers Talked Golden Globe


Android Users on Facebook Now Have More Control Over Their Location Information

Facebook introduced an easier way for its Android users to control how it uses their location information. Engineering director for location infrastructure Paul McDonald pointed out the differences between how iOS and Android handle location settings in a Newsroom post. Android devices feature a single on/off switch for location services, enabling users to determine whether...
Tags: Facebook, Advertising, Paul McDonald, Social Pro Daily


6 Digital Marketing Trends for 2019 and How to Adopt Them

While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach its ideal customer just when that customer needs it. With the constant flux of new technologies, the way that companies need to reach these customers has to evolve to make up the difference. Here are 6 digital marketing trends to consider for your 2019 marketing strategy. Digital Marketing Trend #1: Omnichannel Marketing Today’s consumer uses multiple ch...
Tags: Apple, Google, Amazon, Facebook, Instagram, Seo, Linkedin, Netflix, Facebook Messenger, House Of Cards, Bigcommerce, Alexa, Forrester, Digital Marketing, Digital Marketing Trends, Netflix Amazon


7 Reminders for Pastors and Ministry Leaders who use Social Media

Can I be honest? I’m not always the biggest fan of social media. I know you have a hard time believing this if you follow me on Facebook (either my profile or one of my pages – I have several), Twitter (and I have a couple of those), LinkedIn, Instagram, or Pinterest. How could I not love social media? What I don’t like are some of the negative impacts of social media. It seems people lose their filter when they are online. They must feel a certain anonymity – even it seems if their real name is...
Tags: Facebook, Leadership, Religion, Social Media, Christ, Ministry Leaders, Beach Community Church


US health data in ‘closed’ groups: FB says it isn’t an ‘anon platform, users should know this’

US Congress Members would like to meet Facebook representatives over allegations that it misled users who discussed their medical conditions in “closed” groups, reports Gizmodo. These users believed that their discussions were private and anonymous. However, Facebook, told the users that they... ...
Tags: Travel, Health, Mobile, Facebook, News, Privacy, Internet, US, Social Media, Data Protection, Privacy Breach, Congress Members


Twitter to verify political advertisers and launch an ad log in India

Following Google and Facebook’s suit, Twitter is launching advertiser verification and an ‘Ads Transparency Center’ in India to increase election transparency around advertising. The policy will come into effect on March 11. Political advertisers have to verify themselves to run ads on... ...
Tags: Travel, Google, Mobile, Facebook, Twitter, Elections, News, Internet, India, Social Media, Election Integrity, Lok Sabha Elections 2019


Girl Scout puts shirtless 'Aquaman' hunk on cookie box and sales soar

With the help of her mom, a Girl Scout in Colorado has turned Samoas into "Momoas." Cookie sales have skyrocketed for fifth-grader (and "Top Cookie CEO") Charlotte Holmberg of Highlands Ranch since she and her mom started gluing a shirtless photo of beefcake Aquaman star Jason Momoa on Samoa boxes. Charlotte's mom, a marketing professional, was inspired by a meme photo she saw on the internet of Momoa and started designing new box art. This one's for the ladies. (and the fellas) #el...
Tags: Facebook, Post, Copyfight, News, Colorado, Marketing, Jason Momoa, Charlotte, Objectification, Samoa, Highlands Ranch, Girl Scouts, Momoa, One smart cookie, Momoas Cookie, Charlotte Holmberg


Overexposed: Social Media and the Outdoors

Is Social Media Spoiling the Best Outdoor Secrets? Scrolling through my instagram feed , it seems as though every other photo is taken at the top of a mountain or at a scenic overlook. I won’t deny it: a hiker myself, I have posted mountaintop photos on more than one occasion. One of the most photographed viewpoints on the Appalachian Trail, McAfee Knob sees upwards of 90,000 visitors every year. The McAfee Knob hashtag has been used more than 14,000 times on Instagram, and thousands of other ...
Tags: Facebook, Post, Instagram, Virginia, Hiking, Social Media, Sport, Cycling, Conservation, Issues, APPALACHIA, McAfee, Appalachian Trail, Jackson Hole WY, Appalachian Trail Conservancy, Go Outside


6 Ways to Keep Your Guests Happy through Preventative PTAC Maintenance

By Jenna Anderson, Customer Experience Representative for PTAC4Less.com. PTAC4Less.com has been selling energy-efficient new and refurbished PTACs for more than 15 years. A June 2017 TripAdvisor hotel review had this matter-of-fact title: “Bad Timing to Do Maintenance on AC: End of June.” It’s true. Midsummer really is a poor time for PTAC units to fail. And if your maintenance is disturbing your guests so much that they’re leaving negative reviews, that’s a problem. That’s why it’s always bet...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Tripadvisor, Hotel Management, LA QUINTA, Social Media Management, Are Morch, Social Media Community, Hotel Social Media, Morch, Hotels Social Media, Jenna Anderson


Twitter Is Extending Its Political Ads Policy and Ads Transparency Center to the EU

Twitter is expanding the political campaigning policy and Ads Transparency Center it unveiled in the U.S. last August and last June, respectively, to European Union member states, India and Australia, mindful of key elections that are set for later this year. Fellow social network Facebook has taken similar steps, revealing last month that the political...
Tags: Facebook, Australia, India, Advertising, Eu, European Union, Social Pro Daily


Data is the Crown Jewels: What That Means for Marketers Today (Thinks Out Loud Episode 239)

Looking to drive results for your business? Click here to learn more. Data is the Crown Jewels: What That Means Today (Thinks Out Loud Episode 239) – Headlines and Show Notes We’ve long talked about how data is the crown jewels for business. But what does that mean for marketers today? The latest episode of Thinks Out Loud takes a look for you. And here are the show notes: Why Google is the Beast That Scares Your Industry’s 800-lb. Gorilla (Thinks Out Loud Episode 238) Meet the king, the qu...
Tags: Apple, Google, Amazon, Facebook, Ecommerce, Podcast, Digital, Seo, E-commerce, Data, Google Analytics, Artificial Intelligence, Airbnb, Vizio, Expedia, Thinks Out Loud



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