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Lineup Leads the Charge in Programmatic Integration with New OMS Feature

Lineup Systems Announces New Feature to Increase Efficiency of Programmatic Booking The rise of programmatic has helped publishers keep pace with digital transformation, but the process hasn’t always been efficient or easy. Reconciling supply-side platform (SSP) data with your order management system (OMS) has been a tedious process of double entry, until now. Lineup System […] The post appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Press Releases, Ssp, Media Buying, Ad & Media Strategies, Digital Intelligence, Ad Products, Programmatic Buying, Programmatic Advertising, RTB Advertising, OMS, Adpoint, Lineup Systems, Media Sales Software, Order Management System


Trader Joe’s Chocolate Turns Ruby

Ruby is a gemstone, a person’s name, and the subject of numerous well-known songs… but would you be surprised that Ruby is also a new kind of “chocolate”? Trader Joe’s Ruby Cacao Wafers are a limited time offer for Valentine’s season. Trader Joe’s Belgian supplier takes cacao beans especially suited to their proprietary process and turns them into what some are calling “the fourth chocolate”—though it hasn’t yet been officially recognized as such. Of course, Ruby Cacao has a red-pink hue; a roma...
Tags: Featured, Grocery, Ruby, Branding, Joe, Trader Joe's, Ruby Cacao, Honey Wheat Pretzel Sticks


Continente Grows Healthy Private Brand

Portuguese grocer Continente has expanded the range of private brand healthy snacks and convenience foods. New products include three Riced Veggies SKUs: Riced Veggies Tricolor (cauliflower, carrot, and broccoli); Riced Veggies Cauliflower, Parsley and Garlic; and Riced Veggies Quinoa and Cauliflower. Continente has also extended its organic private brand Bio range, with the introduction of vegan organic snack bars without gluten and lactose. New products include a raw coconut and chia bar, as w...
Tags: Featured, Global, Branding, Continente, Continente Grows Healthy Private Brand, Cauliflower Continente, Continente Grows Healthy Private Brand Consider


SK-II Aims to Inspire Millions of Chinese Women to Take the First Step to Overcome Marriage Pressure

Fresh out of Chinese New Year, global prestige skincare brand SK-II premieres an online documentary film that further broaches the topic of marriage pressure with an emotional appeal to single women worldwide – “Meet Me Halfway”.An extension of the SK-II’s ongoing #changedestiny philosophy, “Meet Me Halfway” follows the real-life stories of three young single Chinese women as they bravely take on the daunting first steps of reaching out to their parents after years of avoiding and not returning ...
Tags: Verizon, Featured, China, Advertising, US, Fashion industry, Annie, Forsman & Bodenfors, SK-II, Victor Magro, Sandeep Seth, Susanna Fagring My Troedsson Abbe HaleAccount, Hongi Luo Patrik DanrothArt, John BergdahlCopywriter, Joakim LabraatenPR, Amat LevinDesigner


10 Ways to Boost Your Ecommerce Conversions in 2019

Previously published on TA Digital In this highly competitive world, it is very important for businesses to offer exceptional shopping experience to their customers. There is no point if multiple customers are visiting your website, but not purchasing. In order to increase the ecommerce conversion rate, each and every step has to be analyzed – from the initial landing page to checkout. You need to optimize your website right now for increasing the conversion rate, because at the end of the da...
Tags: Featured, Digital Transformation, Seo, Commerce, Customer, Ways to Boost Your Ecommerce Conversions, TA Digital In


Boxed.com Eyes ‘Free for All’ in Food Retail Battle

This article is the second in a two-part series based on interviews by David Orgel conducted with Boxed.com’s CEO Chieh Huang. Boxed.com is thinking out of the box as it battles in an increasingly crowded food retail space. The company, an e-commerce retail disruptor that sells brand and private brand bulk-pack items, expects the playing field to get even more intense in the near future, said Chieh Huang, the company’s co-founder and CEO. “I think it is a free for all right now,” he said in an i...
Tags: Texas, Featured, Miami, Branding, Jeff Gamsey, Prince Spring, Chieh Huang, David Orgel, Chieh Huang Boxed, 1010data Boxed, New Jersey Georgia, Nevada Boxed


Production House Good People Delivers with Provocative and Questioning New Spot for Diesel

Diesel's latest ad campaign takes a questioning look into the world of celebrity and paid influencers. For its spring 2019 ad campaign, fashion the label decided to have social media celebrities such as Instagram fashionistas, @kristennoelcrawley and @eliasriadi mixing along with ordinary people to appear in a series of pictures and short videos, which look at today’s social media landscape from a new, upturned perspective.With this in mind, Diesel took aim at the clichés of social media by emp...
Tags: Featured, Advertising, Fashion industry, Diesel, Publicis, Good People, Publicis Milan, Mihnea Gheorghiu, Thiago Cruz, Constanza Rossi Eddy Guimaraes, Vinicius Dalvi, Abdullah Fareed, Mahmoud ShoukriArt, Lionel SoriaCopywriter, James AndrewsIllustrator, Ali Ali Dop Pierre Mouarkech


Lidl: Keep Love Fresh

This Valentine, Belgians showed their love true emotions, with a fresh emoji. Discount grocery chain Lidl inspired them with a unique private brand packaging for bananas, peaches and eggplants – the most commonly used love emojis. They were presented in “message boxes”, as an ideal for a Valentine message. In recent years, food emojis became a popular way to send explicit love messages in a more subtle way. This Valentine, they could also be used outside the digital chat boxes. Lidl inspired its...
Tags: Featured, Global, Lidl, Branding, Valentine


Loblaws No Name Beer Launches In Ontario

Known for stark harsh design and its low price Loblaw’s iconic private brand No Name is making its way to the beer aisle at select LCBO  (Liquor Control Board of Ontario) stores and lcbo.com. In keeping with its 40-year philosophy of simplicity and quality, mixed with a hint of humor, the team behind No Name is launching beer.  The beer is a characteristically Canadian-style lager proudly brewed here in Ontario, packaged in the bright yellow-and-black design that Canadians will quickly recognize...
Tags: Featured, Global, Branding, Ontario, Gordon, Loblaws, Loblaw, LCBO, Ian Gordon, LCBO Liquor Control Board of Ontario


Fireside Chat with William Tincup and Michelle Vargas, VP of HR at HireVue

As Sr. Vice President of Human Resources, Michelle will direct the continuing development of long-term HR strategies and infrastructure to support HireVue’s rapid growth and international expansion and play a key role in strengthening its culture of innovation and collaboration. Michelle has over 25 years of experience in human resource management, with specialties including organizational […]
Tags: Featured, News, Fireside Chat, Branding, Michelle, Blog Posts, Recruitingdaily, William Tincup, Hirevue, Michelle Vargas


SPAR Slovenia Reduces Salt & Sugar In Private Brand

As a responsible retailer, SPARSlovenia continues to promote a healthy, balanced lifestyle. Triggered by a study showing that Slovenians consume too much salt and sugar, the retailer has set itself the ambitious goal of reducing 80 tons of sugar and 25 tons of salt in its SPAR Private Brand products by the end of 2020. During the course of last year, SPAR Slovenia worked closely with suppliers and nutritionists to change the recipes of selected SPAR private label products. The products were test...
Tags: Featured, Global, Slovenia, Ljubljana, Branding, Facebook Instagram, Spar, SPAR Slovenia Reduces Salt amp, National Laboratory of Health Environment


PB Careers: Amazon – Sr. Product Manager, Global Sourcing

PB Careers: Amazon – Sr. Product Manager, Global Sourcing Job ID: 796548 | Amazon.com Services, Inc. Apply now DESCRIPTION Do you have a passion for products? Do you have proven analytical capabilities, exceptional communication, project management skills, and the ability to multi-task and thrive in a fast-paced environment? If yes, we need you in the Private Label business. The US Private Label team is looking for a customer-obsessed Sr. Product Manager to help drive one of the most exciting ca...
Tags: Amazon, Featured, US, Branding, 2019, Amazon com Services Inc, US Private Label


New Privacy Laws in California: Take Your Consumer Data Privacy Seriously Now, Before It’s Too Late

“Google’s parent company Alphabet is making changes to its data privacy policy, even though could harm its lucrative advertising business and have a larger financial business impact” Data privacy should not be taken lightly. Although in early January at CES – the largest consumer tech show – virtually nothing was said about consumer data privacy […]
Tags: Google, Technology, Featured, Legal, News, Privacy, California, Data, Alphabet, Branding, Blog Posts, Recruiting Data


The One Club for Creativity Announces One Screen Short Film Festival 2019 Winners

FINCH, Sydney, Australia, was awarded Best of Show for “The Eleven O’Clock” at last night’s seventh annual One Screen Short Film Festival, the premiere short film festival from The One Club for Creativity that unites the film and advertising worlds. “The Eleven O’Clock”, which follows the delusional patient of a psychiatrist who believes he is actually the psychiatrist himself, also picked up a One Screen award in Comedy at the ceremony and screening at the SVA Theater in New York. ...
Tags: Usa, New York, Featured, New York City, Advertising, Art and design, Sydney, Switzerland, Toyota, Brooklyn Brewery, New York NY USA, Berlin Germany, International Committee, Red Cross ICRC, Johnson Johnson, Sao Paulo Brazil


Velocity Early Bird Registration Ends Midnight Friday!

Get your ticket now and save $300 with our early-bird pricing. Rate expires Midnight EST Friday, February 15th. Miss this opportunity and you’ll pay more next week for the exact same ticket. What are you waiting for? Register now and join us April 29 – May 1 in Charlotte! Your ticket unlocks unrivaled networking, business opportunities and learning including… 16+ keynotes, panels and conversations with actionable insights and tactics Business-defining networking events where you’ll engage with...
Tags: Featured, Velocity, Branding, Velocity Conference Innovation Expo You


Harvey Nichols Reveals A Stylish Take on Valentine’s Day

Luxury British department store Harvey Nichols has released a new private brand range of Valentine’s Day gifts designed by Smith&+Village. Building on the success of the stylish Harvey Nichols private brand food collection redesign in 2018, the line includes five boxes of premium chocolate truffles in a variety of sizes. The wit and playfulness of the core food collection follow through into the Valentine’s range, with the traditional ‘heart’ icon replaced by phrases such as ‘I heart emoji u’ an...
Tags: Featured, Global, Smith, Harvey Nichols, Richard, Branding, Smith Village Building, Richard Village Director Smith


Timber by Husqvarna - A Dating Service for Tree Lovers

Husqvarna wanted to celebrate and honour the love for the forest that’s shared by many users of their products. So for for this year’s Valentine’s Day, we created Timber - a dating service matching tree lovers with beautiful trees around the globe.Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between lovesick singles, the user is presented with different trees that each have their own profiles. Once matched with a tree, it becomes apparent they don’t speak any ...
Tags: Featured, Advertising, Husqvarna, California Redwood, Stendahls, Husqvarna Chainsaw Academy


Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers in the U.K.

Jumpshot’s The Competitive State of eCommerce Marketplaces Data Report, 2019 U.K. Edition, shows Amazon drove more than 65 percent of conversions across 15 major categories in 2018 LONDON — Jumpshot, the only company that unlocks walled garden data, today announced the expansion of Jumpshot, headquartered in San Francisco, California, to the U.K. market and the official availability […] The post Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers ...
Tags: Amazon, London, Featured, Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, San Francisco California, U K, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Jumpshot, Ecommerce Report, Jumpshot Insights


A Great Gift for Valentine’s Day: Maison Margiela REPLICA Fragrances Under The Lemon Trees!

Maison Margiela REPLICA Fragrance: Under The Lemon Trees Now Available at Sephora + Sephora.com   Introducing Under The Lemon Trees, your new REPLICA memory with a scent of dolce vita. Inspired by the memory of a sunny escape in the countryside, this fragrance evokes a nap under the trees in the park of an old […]
Tags: Notes, Featured, Celebrity, Shopping, Women, Lifestyle, Holiday, Entrepreneurs, Seo, Valentine's Day, Art and design, Innovation, Men, Expert, Fragrance, Focus


Publix Promotes Doug Harris to VP of Manufacturing

Publix Super Markets congratulates Director of Manufacturing Doug Harris on his promotion to Vice President of Manufacturing, effective May 1, 2019. “Doug has the ability to think strategically about how Publix manufacturing can continue to differentiate us from our competition,” said Publix CEO Todd Jones. “He creates strong, collaborative relationships that show how much he genuinely cares for his associates and Publix. I’m excited to see him continue to grow his Publix career.” Harris, 46, be...
Tags: Featured, Atlanta, Grocery, Branding, Publix, HARRIS, Doug, Todd Jones, Doug Harris, Lakeland, Lakeland Florida, Publix Super Markets


DON’T MISS OUT! Save $300 on Velocity Registration!

Get your ticket now and save $300 with our early-bird pricing. Rate expires Friday, February 15th. My Private Brand’s flagship conference, Velocity, is in its third year running, bringing you conversations and networking with the best and brightest minds in private brand and retail. This year we’ve lined up an amazing list of speakers that includes icons geniuses and mavericks from major retailers like Kroger, Publix, and Metro, hot disruptors like Boxed.com and Brandefy as well as academics an...
Tags: Featured, Velocity, Branding, Metro, Kroger, Don, Doug Baker, Follett, Gil Phipps, Christopher Durham, Jeff Gamsey, Marie Horodecki Aymes, Kroger Publix, Kenan Flagler, Jason Bidart, Jan Benedict Steenkamp


Cancel The Reservation This Valentine’s Day: Aldi Launches Dine In For Two Meals

If your idea of a romantic night for two, doesn’t include 20 other couples sitting in uncomfortably close proximity, then this Valentine’s Day supermarket Aldi UK have you and your loved one covered with their new private brand Specially Selected meal deal range – offering a main, a side and a dessert from just over £7. The line launched in store yesterday, Tuesday, February 12th and is available while supply lasts. Customers may choose from one of the following mains, sides, and desserts to cur...
Tags: UK, Featured, Global, Aldi, Wellington, Branding, Orkney Cheese Chicken Gratin, Raspberry Panna Cotta


You Are Never Too Good to Stop Learning

--> I once read an article in Wired magazine about a guy who had developed an airplane with foldable wings that you can tow behind a car. It was a long article, and I was very interested in this airplane because at one point in my life I was studying to be a pilot. As I read the article I realized that this particular guy was having a ton of fun. He was trying to develop something that would revolutionize aviation and was really trying to change the world with his airplane. It was an exciting ar...
Tags: New York, Featured, Education, Marketing, Careers, Sales, Los Angeles, Hawaii, Life Lessons, Aviation, Job Search, Career Advice, Boeing, Hopkins, Kauai, Maui


Food Drives Boxed.com Private Brand Growth

This article is the first in a two-part series based on interviews by David Orgel conducted with Boxed.com’s CEO Chieh Huang. Food is the future. That’s the private brand strategy for internet retailer Boxed.com, which recently surpassed 100 items under its three-year-old Prince & Spring private brand, said Chieh Huang, the company’s co-founder, and CEO. The strategy is focused on a new generation of demanding shoppers, who favor clean labels and experimentation. “What we’re finding is that a yo...
Tags: Featured, Aldi, Miami, Grocery, Branding, Huang, Jeff Gamsey, Prince Spring, Chieh Huang, David Orgel, Chieh Huang Food, 1010data While Boxed


In Time for Valentine’s Day (+ NYFW): Proenza Schouler Arizona Collector Edition Bottle!

Just in time for Valentine’s Day (almost) is the newest addition to Proenza Schouler’s fragrance family is the new Collector Edition of Arizona! You can buy it now and it will be shipped on 2/15/2019.  For the fashion-obsessed woman, who wouldn’t love something from the guys behind this line. For the fragrance-obsessed woman, this is […]
Tags: Featured, Celebrity, Shopping, Women, Lifestyle, Holiday, Events, Entrepreneurs, Social Media, Seo, Marketing Strategy, Smart, Gifts, Valentine's Day, Art and design, Beauty


2018 A Great Year for Private Brand at SPAR

To meet the growing global demand for healthier food, drink and snack options, retailer SPAR International has set out a clear strategy around their private brand product reformulation, assessing ingredients and their origins, and adapting where necessary to reflect modern trends. SPAR is an international group of independently owned and operated retailers and wholesalers who work together in partnership under the SPAR Brand to provide high quality, value for money shopping experience for the co...
Tags: Featured, Global, Italy, Branding, Spar, SPAR International, SPAR Brand, SPAR Vegetable and Potato Crisps Chips, SPAR Coconut Water, SPAR Vitamin Water, SPAR Blue Bear Energy Drink Sugar, SPAR Own Brand, SPAR Partners


Recruiting Innovation: Programmatic Advertising and Marketing Automation

  “80% and 95% of all prospective candidates who land on your careers page don’t actually fill out an application” The days of post and pray are coming to an end.  Talent Acquisition and Recruitment Marketing are finally embracing a new set of tools in order to advertise their jobs more effectively and efficiently.  The […]
Tags: Featured, Jobs, News, Automation, Innovation, Branding, Programmatic Advertising, Blog Posts, Recruitment Marketing, Recruiting Advertising, Programmatic Advertising and Marketing Automation, Talent Acquisition and Recruitment Marketing


How an HVACR supplier increased their speed to market and online sales with a modern ecommerce platform

Johnstone Supply, a Portland, OR-based HVACR resource and supplier for contractors of all sizes, prides itself on having the “largest selection of genuine OEM parts in the industry, with replacements for nearly every major brand”. Along with its broad product inventory, the company offers superior customer service, technical advice, and training seminars to contractors around the nation.  Johnstone Supply’s business model is centered on selling equipment and parts to contractors from hundreds...
Tags: Featured, Seo, Commerce, Portland, Johnstone, Distributors, Headless Commerce, Johnstone Supply


Harris Teeter’s Taste & Tell Promotes Simple Truth Organics Seltzer Water

Last week Kroger owned Harris Teeter announced the latest promotion in its popular Taste & Tell program, social media sampling and feedback program designed to drive interest for new products. The monthly program often features private brands. Past promotions have included HT Fresh Foods Market Pickles, Harris Teeter Carbmaster Milk, HT Traders Authentic Italian Pizza and Harris Teeter Frozen Potatoes. This month’s Taste & Tell the first 2,000 VIC cardholders to register receive one FREE 8 pack ...
Tags: Featured, Grocery, Branding, Kroger, Harris Teeter, Tell Promotes Simple Truth Organics Seltzer Water, Taste Tell, Simple Truth Organics Seltzer


Velocity Conference Preview: Key Imperatives for Success

Today we announce another exciting speaker for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come. Our latest speaker is Doug Baker vice president for the Food Marketing Institute where he facilitates professional, non-competitive coll...
Tags: Featured, Velocity, Branding, Charlotte, Doug, FMI, Doug Baker, Food Marketing Institute, Food Stores, SmartLabel, Méridien Charlotte, CIO Technology Board Asset Protection Council, Kroger Kraft Nabisco, Federated Foods, VP of Private Brands Doug Baker



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