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For 4/20, Weedmaps Towered Over Times Square With a Message Against Incarceration

In its first media buy in New York's famed Times Square, Weedmaps took over the heavily trafficked area today to celebrate 4/20, congratulate the state for legalizing recreational weed and make the case against incarceration over cannabis possession. The ad's two-part message calls on New Yorkers to "lift those legal joints" in honor of "this...
Tags: Beer, Spirits & Cannabis, General


7 Post-Pandemic Super-Skills; Why Digital Cannes Lions Is More Inclusive: Tuesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 7 New Super-Skills for a Post-Pandemic Marketer Professor and Adweek...
Tags: General, Advertising, Adweek, First Things First, Digital Cannes Lions


LG’s Stunning, Ethereal New Ad for OLED Screens Aims to ‘Light Up Your World’

LONDON--LG Electronics has launched a bright, surreal new global brand campaign that spotlights the brand's high-tech capabilities. At the heart of the campaign, created by The&Partnership London and titled "Light Up Your World," is a 90-second film that follows a woman as her mundane surroundings are transformed by spectacular neon lights. She encounters a futuristic...
Tags: Technology, London, General, Advertising, Lg, LG Electronics, AdFreak


Vote Now for the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

For the third straight year, we are asking for your help in recognizing the top advertising and marketing technology providers by voting in our Adweek Readers' Choice: Best of Tech Partner Awards. We are once again putting the power in the hands of our community and want to offer you--our readers--a say in who should...
Tags: General, Advertising, Performance Marketing, Adweek Readers


Exclusive: Cannes Lions Managing Director Simon Cook on Making the 2021 Festival Virtual

For a second year in a row, the Cannes Lions will be online-only, despite insistences from festival owner Ascential that it might return. The increasing cases of Covid-19 across Europe, especially in France, left an in-person festival in June feeling all but impossible. Initially, MediaLink's decision to host a hybrid industry event in London and...
Tags: Europe, London, General, France, Advertising, Cannes Lions, Ascential, MediaLink, Simon Cook


Clubhouse Is at an Inflection Point

Clubhouse, the social audio app that's taken the internet by storm, is worth a lot of money. But with concerns mounting over its posterity post pandemic, how much time marketers should invest in it is still a question mark. The company could be valued at $4 billion through an upcoming funding round, according to a...
Tags: General, Media, Advertising, Platforms, Audio & Podcasting


Defector Media’s Harassment Protection Policy May Set a New Precedent

On Friday, Kelsey McKinney, a staff writer at the subscription-based sports publisher Defector Media, announced on Twitter that the worker-owned publication had created a specific set of policies to protect its employees from digital harassment. "We know that harassment is a problem, so we've taken this one preventative measure to make sure that [our staff]...
Tags: General, Media, Advertising, Kelsey McKinney, Defector Media


‘It’s Just the Bare Minimum:’ Defector Media’s Harassment Protection Policy May Set a New Precedent

On Friday, Kelsey McKinney, a staff writer at the subscription-based sports publisher Defector Media, announced on Twitter that the worker-owned publication had created a specific set of policies to protect its employees from digital harassment. "We know that harassment is a problem, so we've taken this one preventative measure to make sure that [our staff]...
Tags: General, Media, Advertising, Kelsey McKinney, Defector Media


Energy Drink Lucozade Will Invest $14 Million To Build ‘It’s On’ Brand Positioning

"It's On," according to British energy drink brand Lucozade. The soft drink company plans to invest 10 million pounds ($13.8 million) to grow its brand positioning. Created by Adam&EveDDB alongside the brand's in-house team, a multimedia campaign will aim to reach 97% of the U.K. population by the end of this year, promoting what the...
Tags: General, Advertising, Lucozade, Food & Beverage, Energy Drink Lucozade


Vaccines Delete the Pandemic; 3 Sustainable Campaigns: Tuesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Google Ad Encourages All to Get Vaccinated So We Can...
Tags: Google, General, Advertising, Adweek, First Things First


Clubhouse Will Now Let You Tip Your Favorite Creators

The social audio app Clubhouse is introducing a new feature to its platform that allows users to tip their favorite creators. While company has repeatedly said it does not intend to introduce traditional advertising on the app, this doesn't appear to be a revenue play either. In an announcement Monday evening, Clubhouse said that it...
Tags: General, Media, Advertising, Clubhouse, Platforms, Influencers & Creators


Target Donates $1M for Free Rides to Vaccine Appointments

Target is donating $1 million to nonprofit organizations providing free or discounted rides to Covid-19 vaccination appointments via ridesharing service Lyft and its universal vaccine access campaign, it announced today. Top line The contribution is part of a broader $5 million commitment by Target to increase access to vaccines throughout the U.S. and globally, particularly...
Tags: General, Advertising, Retailing, Coronavirus, Life After Lockdown


Gloria James Is the Face of Walmart’s 2021 ‘Fight Hunger. Spark Change.’ Campaign

Gloria James, probably best known as the mother of NBA star LeBron James, has teamed up with Walmart in a new ad for the retailer's annual "Fight Hunger. Spark Change." campaign. The 60-second spot, which debuted during the Today Show on April 5, focuses on why food matters beyond satiating hunger. This marks the eighth...
Tags: General, Advertising, Walmart, Nba, Lebron James, Retailing, Gloria James


Supreme Court Throws Out Decision Saying Trump Can’t Block His Twitter Critics

The Supreme Court has finally resolved a major First Amendment case, nullifying a Second Circuit decision from 2019 that said Trump could not block his critics from his Twitter feed. Although Twitter is a private company, lower courts had ruled that Trump's Twitter feed, @realDonaldTrump, constituted a public forum and the government could not deny...
Tags: Politics, General, Media, Supreme Court, Advertising, Platforms, Trump, Second Circuit, Supreme Court Throws Out Decision Saying Trump


Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021

It's official: The Long Boi Gang has claimed victory for Slim Jim in our annual March Adness tournament. Adweek's March Adness bracket, which lets readers vote on the year's best advertisers, always prompts dramatic brand rivalries and impressive community moments. But nothing prepared us for the results of this year's tournament. Round after round shredded...
Tags: General, Advertising, Social Media, Adweek, Slim Jim, Challenger Brands, Long Boi Gang


17 Sustainability Stars; Fernando Machado’s Future: Monday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Adweek's Sustainability Stars: 17 Brand Leaders on a Mission to...
Tags: General, Advertising, Adweek, Fernando Machado, First Things First, Sustainability Stars


Transaction Data Is the Most Powerful Predictor of Future Behavior

It may be a marketing clich? that "most customers are predictable." But like most sayings with staying power, the phrase is true: Past behavior is, indeed, the best predictor of customers' future behavior. Movie lovers will stay movie lovers, even while media and delivery mechanisms may change (e.g., jumping from theater to Blu-ray to streaming...
Tags: General, Advertising, Blu, Performance Marketing


‘Every Little Bit of Laughter Helps’; April Fools Pranks Galore: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 'Every Little Bit of Laughter Helps': Rhys Darby and Terminix...
Tags: General, Advertising, Adweek, First Things First, Rhys Darby


7-Eleven and 311 Swapping Social Accounts Is the Only April Fools’ Stunt Worth Your Time

This year and last, there have been plenty of naysayers warning against brands wading into April Fools' Day prank territory, which is understandable given the rather intense anxiety the world's been under. But a good joke is still a good joke, regardless of the world's smoldering trash fires, and a few brands still know how...
Tags: General, Advertising, Retailing, AdFreak


IAB Announces Latest Podcast Upfront Schedule as Listenership Continues to Grow

The IAB will hold its sixth annual Podcast Upfronts presentation in mid-May after a year in which the format continued to grow despite quarantine conditions. Top line The three-day event comes after the trade group announced that it would switch the date from fall to spring in order to move the showcase closer to the...
Tags: General, Advertising, Iab, Audio & Podcasting, Briefly


5 Morale-Boosting Mistakes; RIP TVision: Tuesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How to Avoid the Top 5 Pitfalls Demotivating Your Employees...
Tags: General, Advertising, Adweek, First Things First


Consumers Are Checking Their Phones 60 Times a Day. Here’s How to Monetize These Micro-Moments

Scanning news headlines on a tablet before going to sleep. Using a mobile app to find an Italian restaurant with the highest number of 5-star reviews. Browsing this month's best streaming videos. For most of us, the brief activities described above have become habitual. Recognizing the trend, Google came up with the term "micro-moments" to...
Tags: Google, General, Advertising, Performance Marketing


Häagen-Dazs and Lena Waithe Are Redefining Luxury While Supporting Marginalized Creators

As the gig economy skyrockets and content creation becomes one of the next hottest career paths blatant inequities such as the pay gap for influencers of color pose serious concerns about who will benefit from the industry shift. To combat this, brands are finding ways to ensure that underrepresented voices are not left behind. For...
Tags: General, Advertising, Diversity, Lena Waithe, Equity and Inclusion, Briefly


This NFT Collectible Card Game Honors Iconic Marketers and Supports Their Favorite Causes

Pok?mon. Magic: The Gathering. Yu-Gi-Oh. And possibly, Hearthstone. For fantasy card enthusiasts, these are likely the decks engraved on their Mount Rushmore--icons of the collectible card game genre, whose global market will surpass $2 billion in 2021, according to a Statista report. And now there's a new group joining the collectible ranks alongside dragons, sorcerers...
Tags: General, Advertising, Emerging Tech, NFT, Mount Rushmore, Leadership & Talent


Lessons from #ShrimpGate; Beyond the Pledge: Thursday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. What Can We Learn From Cinnamon Toast #ShrimpGate? Since Monday,...
Tags: General, Advertising, Adweek, First Things First


How Former WNBA President Is Leaving a Legacy for Young Women

When Laurel Richie turned 50, she sat down to think through the legacy she wanted to focus on for the rest of her career. It was in this moment she decided to work towards creating opportunities for girls and young women to realize their full potential. As she went on to become the first-ever CMO...
Tags: General, Advertising, Laurel Richie, Women Trailblazers


March Adness 2021: Vote for the Year’s Best Advertiser in Adweek’s Annual Bracket

It's back: Adweek's annual March Adness bracket, in which your votes determine which advertisers should advance and even claim the championship. There are some new names in the 2021 bracket, and many of the brands that traditionally claim high seeds have seen their rankings shuffled after a year of disruption and frequent marketing pauses. But...
Tags: General, Advertising, Adweek, Challenger Brands


Snoop Thinks Pink; Should Jeep Rebrand the Cherokee?: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Snoop Dogg's Wine Collaboration Is Ready for Summer With a...
Tags: General, Advertising, Adweek, Snoop Dogg, First Things First, Snoop Thinks Pink


Social Confidential: How McDonald’s Speaks to ‘Fan Truth’

Over the past year, McDonald's has taken creative innovation on social media to the next level, forging high-profile celebrity partnerships, connecting with younger fans on TikTok and deftly responding to cultural moments. Adweek's Jess Zafarris finds out how this overhaul came to be in the latest episode of Social Confidential with Guillaume Huin, head of...
Tags: General, Advertising, Social Media, Adweek, McDonald, Audience Engagement, Tiktok, Jess Zafarris, Adweek Original Video, Guillaume Huin


Justin Long, Once the Face of Mac, Is Now a PC Guy in Intel’s New Ad Campaign

Last November, Apple added some insult to injury for longtime supplier Intel. As a kicker to its reveal of its M1 processor replacing Intel's chips in the new Macbook Air and Macbook Pro evolutions, Apple brought out one last surprise: John "I'm a PC" Hodgman. Reprising his role from Apple's famed "Get a Mac" campaign,...
Tags: Apple, Technology, General, Advertising, Intel, John, MacBook Air, Justin Long, Macbook Pro, Ad of the Day



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