Marketing


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YouTube tells brands 'let's get seasonal' in NewFronts pitch

Google's video site is offering deals on a quarterly basis for advertisers looking for flexibility.


How (and When) to Fire a Client [2021 Updated]

Whether you’re just striking it out on your own or have been a solo PR pro for a while, you understand how valuable each of your clients can be to your bottom line. Unfortunately, not every client relationship is going to be what you hoped for.  Eventually you may find yourself in a situation where it’s time to let a client go. It could be someone you’ve worked with for a long time or a new client that simply isn’t working out; regardless of the reason, you must prepare yourself for a diff...
Tags: Living the Life, Breaking Up Client, Client Exit, Client Management, Firing Client


Telxius’s New Tannat Cable Is Now Live

The eastern coast of South America has another connectivity option in place as of today. Telxius says that the new Tannat submarine cable it has been working on with Google is officially open for business. ... [visit site to read more]
Tags: Undersea cables


Integrating Owned and Earned Media

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. Not so! There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Without it, you have nothing to share on social media, nothing to amplify with paid and not...
Tags: PR Training, Thought Leadership, Earned Media, Paid Media, PESO model


Facebook now lets users export posts and notes to Google Docs, Blogger and WordPress.com

Facebook today announced a new feature that will allow users to export their Facebook posts and notes to a number of third-party services. Although the company has long since offered tools that let you download the information you’ve posted to Facebook, the tool launching today offers a more practical way of saving that data — by allowing you to export your notes and posts to popular services like Google Docs, Blogger, or WordPress.com. Facebook users will find this latest feature under the “You...
Tags: Google, Social, Startups, Facebook, Twitter, Wordpress, Social Media, Google Photos, Blogger, Google-docs, Ftc, Data Portability, Facebook Data Portability, Facebook Information, Data Transfer Project, Koofr


customer experience friction

Market research firm Statista reported that the global shopping cart abandonment rate for online retailers in 2020 was 88%.   This is driven by a number of factors, but friction in customer experience plays a big role.  One study pegged that a quarter of people abandoned shopping carts because the checkout process was too complicated. That friction happens sometimes by design and good reasons — such as legitimate efforts to deter bots.  But I think we have to continually evaluate whether ...
Tags: Google, Uncategorized, Branding, Ann Handley, Statista, Josh Dzieza, Cart Corporate Blog Sponsored Post


Nicholas Bloom is America's best work-from-home expert. He says the remote work revolution is 'only halfway through.'

Hello! Welcome to this weekly roundup of stories from Insider's Business co-Editor in Chief Matt Turner. Subscribe here to get this newsletter in your inbox every Sunday.What we're going over today: America's best work-from-home expert is bracing for turmoil.We spoke with 21 of Matt Gaetz's high-school classmates. Some say they could have predicted the congressman's sex scandal.Some Lululemon retail employees say there is an environment of "toxic positivity," where workers fe...
Tags: Google, Amazon, Florida, UK, New York, Microsoft, Finance, Stanford, White House, Boston, Advertising, US, America, Trends, Strategy, Remote Work


Weekend reading: Vaccinated

What caught my eye this week. I got the call to be vaccinated against Covid this week. I admit that being in the midst of reading about super-rare blood clots linked to certain Covid vaccines at the exact time didn’t fill me with joy. But as Tim Harford says in the Financial Times: An educated guess, based on UK data, is that being vaccinated with the AstraZeneca jab carries a one-off risk of death of one in a million — not much higher than the risk of dying in an accident while travelling to...
Tags: Google, Amazon, Hong Kong, UK, London, Marketing, Bbc, NHS, Oxford, Cornwall, Astrazeneca, Rightmove, University of Oxford, Jeff Bezos, Halifax, Vanity Fair


Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated

Google has further clarified the timelines concerning testing the wares of its Privacy Sandbox, the online giant's proposals for ad targeting within its dominant web browser Chrome after it withdraws support for third-party cookies. Top line Independent ad-tech companies will be able to conduct preliminary testing of Fledge "this summer," according to a Google spokesperson....
Tags: Google, Advertising, Ad Tech, Fledge, Briefly


Chrissy Teigen is back on Twitter, proving how difficult it is to quit the platform

Chrissy Teigen. Nathan Congleton/NBC/NBCU Photo Bank via Getty Images Chrissy Teigen rejoined Twitter on Friday after a three-week hiatus. She's among several celebrities and moguls who have publicly quit and returned to the platform. Research shows that these apps become addicting because they create feelings of "social well-being." See more stories on Insider's business page. Chrissy Teigen has logged back on. The model, TV personality, and cookbook author tweeted on Friday that...
Tags: Google, Twitter, Senate, Trends, Social Media, Analysis, Kanye West, Harvard, John, Ashton Kutcher, Chrissy Teigen, Jack Dorsey, Donald Trump, Alec Baldwin, Dorsey, Lizzo


Now with More Rick Rolling

In this Marketing Over Coffee: In this episode learn about Interpretability, Compassion, Jabra Earphones, and more!! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Rick Astley Greylock Snow Day Interpretability vs. Explainablility 8:37 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publi...
Tags: Apple, Google, Podcast, Marketing, Fed, Stackadapt, Marketing Over Coffee Newsletter, Rick Rolling, Analytics for Marketers Slack Group Get the Job, Sony Jabra Bose Shure Siri


AdBlock Is Borking Google Docs

For the past day or so, countless Google Docs and Google Drive users have reported a slew of formatting hiccups that rendered writing tools unusable. Cursors would freeze, highlighting wouldn’t work, and any text typed looked like utter shit. And now we have a culprit. On Wednesday, Google Drive product manager Remy…Read more...
Tags: Google, Google Drive, Science, Advertising, Software, Google Docs, Ad Block, Adblock Plus, Adblock, Ad Blocking, Online Advertising, Remy, Google Chrome Extensions, Technology Internet, Microsoft Edge Extensions, Firefox Add Ons


What’s Next for PRAM as Ad Targeting Fundamentally Changes?

When the Partnership for Responsible Addressable Media (PRAM) came to life last August, the changes the $330 billion digital advertising industry was facing were still unclear. PRAM's initial mission was to figure out a new way to serve targeted ads online while folding in more privacy-conscious practices. At the time, Google was still working through...
Tags: Google, Advertising, Ad Tech, Mediaweek


Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’

The term brand safety has come to the fore of the lexicon for advertisers and marketers during the past 12 months amid a news cycle driven by Covid-19, social justice and a hotly debated U.S. election campaign. Top line Today, Google unveiled a new feature in its suite of brand safety tools that enable resource-strapped...
Tags: Google, Advertising, Ad Tech, COVID, Briefly


MDC Partners Taps S4 Capital’s Rebecca Routs to Lead Senior Client Relationships

Rebecca Routs, who worked with S4 Capital's Firewood agency as senior account director across business initiatives for Google, has joined MDC Partners as its senior director for key client relationships. After four years at Firewood, Routs will join an expanded and centralized client team at MDC, led by MDC president Julia Hammond, who joined nine...
Tags: Google, Advertising, MDC, MDC Partners, Julia Hammond, Media Agencies, Leadership & Talent, Rebecca Routs, MDC Partners Taps S4 Capital, S4 Capital s Firewood


Sales scheduling platform Chili Piper raises $33M Series B funding led by Tiger Global

Chili Piper, which has a sophisticated SaaS appointment scheduling platform for sales teams, has raised a $33 million B round led by Tiger Global. Existing investors Base10 Partners and Gradient Ventures (Google’s AI-focused VC) also participated. This brings the company’s total financing to $54 million. The company will use the capital raised to accelerate product development. The previous $18M A round was led by Base10 and Google’s Gradient Ventures 9 months ago. It’s main competitor is Calend...
Tags: Google, TC, Spotify, Europe, Marketing, Sales, Tech, Atlanta, Artificial Intelligence, Food And Drink, Tiger, Tiger Global, Intuit, Twilio, Piper, Forrester


Google Earth: MY Exploring Timelapse in Google Earth

See humanity’s impact on the Earth through a global time-lapse video of the planet since 1984.
Tags: Google, Advertising, Earth, Google Earth


5 Tips for Perfecting Your Business Strategy on Pinterest

Last month, Pinterest hosted the first-ever Pinterest Presents summit for advertisers that included some promising news for the platform’s future, such as seeing a global audience growth of 40% year-over-year in 2020 for two unexpected demographics, Gen Z and men. Even more exciting, the platform announced a new enhanced conversion analysis dashboard coming later this year. While these announcements are exciting, it’ll still be a few months until you can leverage the new dashboard and other u...
Tags: Google, Pinterest, Seo, Pinterest Marketing, Ignite Social Media, Product Pins, U S Pinterest, Optimize for Mobile Pinterest, Pinterest Certified


Horseshoe Theory, Now on the Blockchain

Republicans whining about how social media moderators are violating their inalienable right to lucrative follower counts have found an ally in Supreme Court Justice Clarence Thomas.Read more...
Tags: Google, Facebook, Mark Zuckerberg, Twitter, Science, Pinterest, Supreme Court, Social Media, David Cameron, Snapchat, Software, Nick Clegg, Computing, Donald Trump, Twitch, Operating Systems


How to Perform IP Address Lookup with Google Sheets

Websites can determine the visitor’s geographic location using their IP address and serve more relevant content. For example, a weather website may use your IP address to estimate your approximate location and provide weather forecast for your current city automatically. A currency exchange website can determine your default currency based on your country which is detected from your IP address. There are free web IP lookup services, ip2c.org for example, that will revea...
Tags: Google, Seo, Archives, Digital Inspiration, JSON, Google Sheet, Google Sheets, Google Apps Script


6 Elements Of Digital Brand Dominance

Video streaming is just one example of a digital economy where competition is intensifying. Many so-called legacy companies are caught up in a battle with digital competitors, and so far, the born-digital companies have been eating their lunch. Walmart (and every other physical retail store, from Macy’s to Best Buy) is in a constant duel with Amazon, and banks and credit card companies are squaring off against PayPal and Apple Pay. Meanwhile the digital giants are battling each other for mark...
Tags: Apple, Google, Amazon, Microsoft, India, Digital, Walmart, Paypal, Netflix, Brazil, Aws, Penguin Random House, Random House, Dollar Shave Club, Branding, Gillette


Google Shelves Fledge Trials Until Late 2021

The clock is ticking until 2022 when Google is scheduled to pull support for third-party cookies in its dominant web browser Chrome, a development that upended the $330 billion digital advertising industry. Privacy Sandbox, a Google-led initiative where companies attempt to replicate existing levels of ad targeting enabled by cookies, is at the center of...
Tags: Google, Advertising, Mediaweek


Facebook’s Revenue Chief David Fischer Reflects on His Tenure

Facebook's chief revenue officer David Fischer announced two weeks ago that he is departing the company after 11 years. The former Google executive joined Facebook in 2010 to build out the social platform's still-burgeoning ad business. In an interview with Adweek's David Cohen at Mediaweek, Fischer reflected on the job, making sure to note how...
Tags: Google, Facebook, Advertising, David Cohen, Adweek, Platforms, David Fischer, Mediaweek Fischer


Is image SEO the secret to ranking higher on Google?

Ever feel like Google’s looking down its figurative nose at your website? It’s no secret that Google has high standards . To impress the search engine, you’ve got to check all the items off your SEO to-do list – especially image SEO. You might think image SEO seems like small potatoes, but images take up prime real estate in Google’s search results . Why pass up a chance to land on Google’s first page? Here’s how to catch Google’s (and your target audience’s ) eye. 4 image...
Tags: Google, Marketing, Seo, Search Engine, Websites, Search Engine Marketing, Digital Strategy, All, SERP, Smush, Google Images, Image Quality, Search Engine Results Page, Image SEO, Alt-text, Image Dimensions


Mike Lindell has launched VIP access to his social-media site Frank, which he says will bar swearing, porn, and death threats

MyPillow CEO Mike Lindell. Stephen Maturen/Getty Images Mike Lindell's platform Frank is set to go live on Monday but VIPs can get access from Thursday. Lindell said he'd spent millions of dollars on the site's security, including its own servers. He described the site as a cross between YouTube and Twitter - but some content will be off-limits. See more stories on Insider's business page. You can now sign up for VIP access to Frank, the social-media site being launched by ...
Tags: Apple, Google, Amazon, Youtube, Trends, Social Media, Retail, Donald Trump, Trump, Frank, Lindell, Newsweek, YouTube Twitter, Tech Insider, Mike Lindell, MyPillow


Core Web Vitals: What It Is, Why Google Is Doing It, And What It Means

SEO Hasn’t Put User Experience (UX) First SEO has gone through lots of changes over the years — from link farms to keyword stuffing. The customer has not always been at the heart of the SEO process. I’ve told you before about how my high school computer teacher gamed Google’s search algorithm years ago. Even […]
Tags: Google, Marketing, B2b Marketing, Marketing Strategy, Age Of The Customer, Digital Marketing Trends, B2C Marketing, User eXperience (UX


What You Need to Know About FLoC, the Ad-Targeting Tech Google Plans to Drop on Us All

About two weeks ago, millions of Google Chrome users were signed up for an experiment they never agreed to be a part of. Google had just launched a test run for Federated Learning of Cohorts—or FLoC–a new kind of ad-targeting tech meant to be than the average cookie. In a blog post announcing the trial,…Read more...
Tags: Google Chrome, Google, Facebook, Science, Microsoft, Marketing, Web Analytics, Web Browsers, Software, Ikea, Tracking, Github, Targeted Advertising, Online Advertising, Electronic Frontier Foundation, Ken Paxton


How to optimize your video in higher education

What happens when the world’s foremost search engine purchases a video company with crappy urls? Google owns YouTube. Google’s magic starts with a URL. On Google, the URL is one of the key predictors for winning a search. Schools win a search for their name (called Brand Search) because most schools are school.edu, which tells […]
Tags: Google, Video, Seo, Higher Education, Interactive, Metadata, SERP, Youtube Google


Defining Your Brand Vision

Brand vision is intention. It can be a single-minded intent, or a group of goals and objectives — typically no more than one, two or three. Steve Jobs wanted this, “Put a ding in the universe.” Henry Ford wanted to make cars that ordinary Americans could afford. (Consider that in Henry’s era, people were driving the equivalent of $200,000 Teslas while everyone else was riding a horse.) Tesla Motor’s vision is to accelerate the world’s transition to sustainable energy. And Elon Musk’s newest v...
Tags: Apple, Google, Amazon, Elon Musk, Bali, Steve Jobs, US, San Francisco, Netflix, Tim Cook, Walt Disney Company, Airbnb, Zappos, Jeff Bezos, James Freeman, Vision


The ultimate guide to Amazon's advertising business, which is $21 billion and growing

Alex Wong/Getty Images; Samantha Lee/Business Insider Amazon's e-commerce dominance is quickly expanding to advertising.The pandemic has drastically cut ad budgets as marketers reign back their spending, but e-commerce advertising is booming as people shop more from home - with Amazon leading the pack.EMarketer said Amazon claimed 10.3% of the US digital ad market in 2020, up from 7.8% in 2019 - competing with Google and Facebook for ad budgets. That growth has attracted Walmart, Ins...
Tags: Google, Amazon, Facebook, Media, Advertising, US, Careers, Trends, Strategy, Walgreens, Netflix, Retail, Roku, Hulu, Amazon Web Services, Alexa



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