Marketing


Posts filtered by tags: Greg Sterling[x]


 

SMBs bullish on virtual assistants, think Alexa has biggest marketing potential

Don’t focus on the specific numbers, the interesting thing is the sentiment. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Seo, Alexa, Don, Greg Sterling


Waze partners with WPP to literally drive traffic to retail stores

The partnership will launch in North America and parts of Europe. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Europe, Seo, Waze, North America, WPP, Greg Sterling


Google Actions vs. Alexa Skills is the next big App Store battle

There are thousands of Skills and Actions but very few people are using them. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Seo, Greg Sterling, Google Actions vs Alexa Skills


EU copyright directive poised to become law, includes licensing fees for search engines

Controversial ‘link tax’ and content filtering provisions part of the final language of the Directive. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Seo, Eu, Greg Sterling


Google enables ‘join waitlist’ for restaurants

Functionality is provided by DineTime as part of Reserve with Google. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Seo, Greg Sterling, DineTime


Google tests ads in Assistant results

With the Assistant now on a billion devices, the move was inevitable. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Seo, Greg Sterling


Analyst: 8 billion voice assistants by 2023

Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Seo, Greg Sterling


Is Google Maps what augmented reality has been waiting for?

AR walking directions could be a breakthrough application for the industry. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Seo, Greg Sterling


How to choose a location data provider

More than 20 questions to ask location-intelligence companies. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Seo, Greg Sterling


Breaking down the new realities of local search: What we learned at SMX West

Experts at the San Jose event explored local rankings, Google Posts and dealing with competitors’ location spoofing. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Seo, San Jose, Greg Sterling


No surprise: Clicks plummet when images, article info stripped from news results in SERP

Google sought to show potential ‘unintended consequences’ of new copyright rules that require fees when content is shown in search results. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Seo, Greg Sterling


Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies

Roughly 53 percent of firms doing local SEO have 10 or fewer clients. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Seo, Greg Sterling


Bing offers a trio of new local search APIs

Each one performs different but complementary functions for enterprises and app developers. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Seo, Bing, Greg Sterling


Google adds voice input and spoken results to mobile web search

The search giant appears to be conditioning searchers to use voice across all platforms. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Seo, Greg Sterling


DuckDuckGo is growing fast but not enough to grab SEOs’ attention

The search engine’s share is small but some of its metrics are better than Bing’s, according to a third party analysis. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Seo, Bing, Greg Sterling


Data: Google organic search CTRs decline on desktop, see big drop on phones

Mobile organic clicks on declined roughly 10 points between 2016 and 2018. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Seo, Greg Sterling


Small business scammer shut down by Google lawsuit

Defendant firm had falsely represented that it was acting on behalf of Google. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Seo, Greg Sterling


Google offers improved GMB sign-up flow for service-area businesses

Improved process will make it easier to set up service areas on GMB. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Seo, GMB, Greg Sterling


Microsoft seeks more Cortana distribution, deeper integration on Android, iOS

We’re heading toward a voice-first world for publishers, retailers and brands. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Microsoft, Seo, Greg Sterling


Google ordered to submit search index to state sponsorship in Russia

Google has a 45 percent search market share in Russia, second only to Yandex. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Russia, Seo, Greg Sterling


Google Tests Ghost Town Like Search Results For The EU

The EU is a fun place, they have lots of rules and regulations and want Google to do lots of things that may not benefit the end user. I am not a lawyer, I don't live in the EU but when I saw what Greg Sterling posted on Search Engine Land - I had to share it here.
Tags: Google, Seo, Eu, Google Search Engine, Greg Sterling


EU copyright directive nearing final form as Google tests stripped-down news SERPs

Once the language is finalized, each member state will need to ratify the directive. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Seo, Eu, Greg Sterling


DuckDuckGo map and address searches now powered by Apple Maps

The company had been using OpenStreetMap. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Seo, Apple Maps, Greg Sterling


Google may be headed for victory in EU right-to-be-forgotten indexing appeal

The top legal advisor for the European Court of Justice has recommended that delisting under RTBF not extend outside the EU. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Seo, Eu, European Court Of Justice, Rtbf, Greg Sterling


Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps

The business model for Google Assistant may be transactions over advertising. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Seo, Greg Sterling


Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real

GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Seo, GMB, Greg Sterling


Google buys expert community and ‘answer engine’ Superpod for $60 million

The speculation is that Superpod founders and assets will be used to improve Google Assistant. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Seo, Greg Sterling


Why one marketer thinks smart speakers have their work cut out for them

Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Seo, Greg Sterling, Rebecca Stone LiveRamp


Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana

Alexa had the most noticeable improvement according to the test results, nearly matching Google for general information queries. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Cortana, Siri, Seo, Alexa, Greg Sterling, Google Home


Will Google Home Hub ever become a useful local search tool?

Just a few modest improvements would make Home and Home Hub more effective for local search. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Seo, Home Hub, Greg Sterling, Google Home Hub



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