Marketing


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Viral YouTube Formats: Creating Original Content That Works

For artists, creating original, successful content can be a challenge, but like so many things, systems and guides have been developed which can provide bands and artists with the structure for creating content that is either wholly new, or remixes preexisting elements in a new, unique way. ______________________________ Guest post by Jake Udell of Art Of Manager Earlier today, I found this article about the taxonomy of YouTube videos via Music Ally – It’s an outline for “how you ...
Tags: Music, Marketing, Guest Post, Vogue, Kendall Jenner, Music Business, Matt, Bill Burr, D.I.Y, Jake Udell, Matt Gielen, Publishing & Songwriting, YouTube & Video


What Musicians Should Ask Themselves Before Hiring A Publicist

Sure every wants to be successful, but the route to success tends to vary wildly across the industry, and while the help of a publicist can do wonders for advancing the career of some artists, hiring one before you're ready, or when it's simply not right fit, can be a huge setback. _______________________________ Guest post by James Shotwell of Haulix Publicists can do a lot for your career, but only if you’re ready to work with them. Every artist wants to find success in t...
Tags: Music, Diy, Marketing, Music Industry, Pr, Guest Post, Indie, Musicians, Rolling Stone, Music Business, Musician, D.I.Y, Publishing & Songwriting, Diy Musicians, James Shotwell, Haulix


The Importance of Awarding Employees

This is a guest post by Amanda Green. How do you motivate your employees to be more productive? In every organization, there are employees who will do everything to ensure that work is done. They will arrive early and stay long after everyone has left. These are the workers who want to see the company grow even when they do not benefit directly. If you want to get the best out of such people, you have to find a way to award them. You need to show them that you recognize their hard work by app...
Tags: Marketing, Guest Post, Ramblings, Recognition, Amanda Green, Preachings, Awarding Employees, Importance Of Rewards, Rewarding Employees


How To Make The Most Of A Song, Album Premier

It's a cutthroat industry out there, and when time comes for you to throw your hat in the ring and release new music, it's up to you to do everything you can to maximize its impact. Here several industry experts weigh in on what artists must do to capitalize on 'premiere culture' as it functions today. ______________________________ Guest post by James Shotwell of Haulix With competition fiercer than ever, you need to be sure your next premiere has a meaningful impact. How did ...
Tags: Music, Marketing, Earth, Guest Post, Musicians, Youtube Video, James Rhodes, Rhodes, Music Business, Bandcamp, Substream Magazine, D.I.Y, Publishing & Songwriting, Logan White, James Shotwell, Molly Hudelson


5 Things You Need To Have Ready Before You Tell Anyone About Your Music

Having music is all well and good, but when it comes to getting a relevant party interested, your ephemeral window of opportunity can't be wasted. Here we Chris Robley details five critical elements you must be able to call upon if you want to cultivate interest in your work. ______________________________ By Chris Robley of CD Baby for the DIY Musician blog No, I’m not talking about a recording. Not a press quote. Not a marketing plan. Not a logo. Not a social media following. T...
Tags: Music, Marketing, Maine, Guest Post, Musicians, Montreal, Music Business, LA Times, Chris Robley, Folk Alliance International, D.I.Y, Publishing & Songwriting


Ariana Grande Fans: The Fans Every Artist Needs

Already a hugely successful artist, Ariana Grande's release of Thank U, Next has proven that her army of fans are willing to go above and beyond, and are the sort of devoted supporters which every artist needs in their life. ______________________________________ Guest post by James Shotwell of Haulix With the success of Thank U, Next Ariana Grande fans have proven themselves to be among the best fans in the entertainment world. Ariana Grande released her long-awaited fifth stu...
Tags: Music, Beyonce, Marketing, Social Media, Guest Post, Ariana Grande, Elvis, Music Business, Ariana, James Shotwell


4 Techniques To Make Instagram Stories Work For You In 2019

While the value of Instagram as a promotional tool among artists has, by now, long been established, the story feature of this social media platform is often overlooked. Here Hugh McIntyre offers four ways artists can get the most out of this aspect of Instagram in the coming year. _____________________________ Guest post by Hugh McIntyre of TuneCore [Editors Note: This article was written by Hugh McIntyre. This article is part two of Hugh’s Instagram Tips article earlier this month....
Tags: Facebook, Music, Instagram, Marketing, Social Media, Guest Post, Music Business, Hugh, TuneCore, Hugh McIntyre, D.I.Y, Forbes Sonicbids


5 Super-Actionable Facebook Messenger Marketing Tactics to Try Today

Aimclear loves making space on our blog for contributed posts from our friends, partners and competitors in the marketing landscape. There are so many brilliant marketers we admire and with whom we interact on our travels around the world. This week, we open the door to the venerable Larry Kim, whose latest endeavor – MobileMonkey – is challenging boundaries in marketing (as we’d expect Larry to do). With so much changing seemingly daily in digital marketing, Larry has some innovative ide...
Tags: Facebook, Seo, Guest Post, Facebook Messenger, Facebook Advertising, AimClear, Larry, Larry Kim, Facebook News, Use Facebook, Facebook Messenger Here, Larry Kim Facebook, Run Facebook, Facebook Messenger Send, Facebook Messenger Ads Messenger, Facebook Messenger While


What Should Be Included In A Tour Sponsorship Deck

Nothing is free, particularly in the music industry, and putting together a fantastic tour or festival requires money. One of the best ways to secure funding for these sorts of events is through sponsorships - but doing so requires careful planning. _________________________ Guest post by Randi Zimmerman of the Symphonic Blog So, you want to create an amazing sponsorship deck? Here’s how. Nothing is free in this world. If it was, we could all fund our freshest festivals and eve...
Tags: Music, Marketing, Guest Post, Live & Touring, D.I.Y, Randi Zimmerman


Being A Successful Musician: What Actually Matters

While talent and ability are certainly important factors when it comes be becoming a successful artist, more important still is differentiation. Here we look at what it means to separate yourself from the back like this, and what really matters when it comes to differentiation. ___________________________ Guest post by Jake Udell of Art of Manager If you’re an artist, you have to be great. But when push comes to shove between greatness and differentiation, differentiation wins. ...
Tags: Music, Marketing, Daft Punk, Kanye West, Guest Post, Lady Gaga, John Mayer, Ava, Music Business, Nelly, Krewella, D.I.Y, Jake Udell, Alec Benjamin, Publishing & Songwriting, Ava Max


How To Use Affordable Ads On Spotify To Promote Music

With such a large number of Spotify subscribers still operating on the free tier, this streaming platform presents a huge opportunity for artists to advertise their music. Here we look at the basics of getting an ad on Spotify, and how to target it at a specific audience. ___________________________ Guest post by Tarryn Meyers of Symphonic Spotify currently has 200 million active users, over half of which are free-tier subscribers. As we all well know, the real price for th...
Tags: Spotify, Music, Marketing, Guest Post, Streaming, Digital Music, D.I.Y, Tarryn Meyers, Symphonic Spotify


How Artists Can Drive Brand Partnerships

With such a high volume of new music constantly being released, artists and their music have a difficult time breaking through and getting traction among listeners. That said, the upheaval and transformation of the traditional music industry has given the scrappy do-it-yourselfers a chance to succeed with the help of brand partnerships. ________________________ Guest post by Maxwell Zotz, director of brand partnerships and artists relations, MAX With upward of seven million new tr...
Tags: Music, Marketing, Guest Post, Music Business, Musician, Kit Kat, D.I.Y, Publishing & Songwriting, Sponsirship, Maxwell Zotz, Crocs Post Malone


Why Musicians Should Think More B2B, Less About B2C

In this piece, Bobby Owsinski explains why, in the new music economy, artists need to think more about Business to Business transactions instead of just focusing on Business to Consumer transactions. _________________________ Guest post by Bobby Owsinski of Music 3.0 You might be wondering about the title and that’s because it contains some popular business-speak, so let me translate – B2B means “business to business” and B2C means “business to consumer.” This really relates to artis...
Tags: Facebook, Music, Diy, Marketing, Music Industry, B2C, Guest Post, Indie, Musicians, B2b, Music Business, Live & Touring, Indie Labels, Musician, Bobby Owsinski, D.I.Y


How To Keep Fans Engaged On Social Media Before A Show

Engagement (particularly when it comes to social media) has become all the buzz for not only bands and artists looking to connect with fans, but also for the venues where those musicians perform. Here we look at six techniques venues can use to draw in music lovers. ___________________________ Guest post by Stefanie May from the Eventbrite blog This is a guest post by Stefanie May, the Marketing Director for The Capitol Theatre in Port Chester NY. Image by Scott Harris.  As m...
Tags: Facebook, Music, Diy, Marketing, Social Media, Music Industry, Guest Post, Fans, Indie, Musicians, Music Business, Music Tech, Live & Touring, Concerts, Musician, Dawes


4 Instagram Best Practices For Musicians In 2019

For those serious about their music career, dismissing Instagram as a casual photo sharing app can be hugely detrimental to your career. In the wake of Instagram's meteoric rise to become one of the top social media platform's, we look at four key practices for artists looking to capitalize on the service in 2019. __________________________ Guest post by Hugh McIntyre for TuneCore If you’re still thinking of Instagram as nothing more than that app that lets you share snaps with your...
Tags: Music, Diy, Instagram, Marketing, Social Media, Guest Post, Indie, Musicians, Music Business, Musician, TuneCore, Hugh McIntyre, Instagram Best, D.I.Y, Forbes Sonicbids, Diy Musicians


Four Types Of Indie Music Fans

Here Nick Carr of RazrMusio dissects the four types of people who typically comprise a listening audience, and how one can go about converting a casual attendee into a dyed-in-the-wool-fan.   ____________________________ Guest post by Nick Carr of RazrMusic I help run an acoustic music night at a local pub in every Wednesday night and I notice that attendances go up or down depending on a whole range of things. Who is playing, the weather and so on. Lately though, I have been thi...
Tags: Music, Diy, Marketing, Music Industry, Guest Post, Indie, Musicians, Music Business, Live & Touring, Indie Labels, Musician, Nick Carr, D.I.Y, Diy Musicians


Is Printing, Selling Physical CDs Still Worth It?

While there is a lot of nostalgia surrounding the CDs and CD buying culture, the manufacturing costs and associated complexities of creating them leave a lot of more contemporary artists wondering if, in the digital age, CDs are really worth it at all. _______________________________ Guest post by Brad Pack of Soundfly's Flypaper When was the last time you bought a CD? Many of us have fond memories of growing up with CDs. I can remember rushing to the local record shop after schoo...
Tags: Spotify, Music, London, Beyonce, Taylor Swift, Marketing, Guest Post, Paul Mccartney, Nielsen, Justin Timberlake, Boomers, Music Business, Kenny Chesney, Dan Baker, Tay Tay, Ari Herstand


Three Simple Tips, Tricks To Boost Music Using Video

As a contemporary artist marketing your work, it's essential to focus on video across all available platforms. Here we look at three basic tricks for how you can utilize video in effectively promoting your music to fans. ___________________________ Guest post by Steve Lloyd of Dotted Music As an artist, it is important to make the most of what you have and not depending on outside help for creating content. Taking control of where and how you publish is important – and what is more i...
Tags: Music, Lana Del Rey, Marketing, Guest Post, Steve Lloyd, D.I.Y, YouTube & Video, IGTV Facebook Twitter


6 Best FREE Tools, Ideas For Show Promotion

Once you've planned the perfect show or event, you are then faced with the uncomfortable necessity of getting people to actually attend. Luckily, there are a variety of tools and strategies out there for doing precisely that. __________________________ Guest post by Ronnie Higgins of Eventbrite You’ve organized a can’t-miss event. You’ve settled on a venue, enlisted performers or speakers, and dialed in on details. And you’ve set up your ticketing options. Now, you’re faced wi...
Tags: Facebook, Music, Social Media, Guest Post, New Orleans, Eventbrite, Mardi Gras, Facebook Events, Facebook Event, Ronnie Higgins, MailChimp Emma HubSpot, Facebook Event Facebook Events


Make Sure Your Brand’s Audio Is In Tune

Do you recognize these sounds? Which brands do they represent? All of these brands carry a distinctive sound. Apple’s power up sound; it’s simple and elegant just like the brand. I can almost imagine Steve Jobs chanting this on one his meditative retreats. NBC’s three-note tag is a mnemonic. It helps you remember the brand […] The post Make Sure Your Brand’s Audio Is In Tune appeared first on Adpulp.
Tags: Apple, Nbc, Identity, Steve Jobs, Advertising, Brands, Radio, Guest Post, Content, Business Tips, Agencies, Jingles, Music In Ads, Brand Planning


How To Geo-Target Your Mailchimp Emails Automatically

Email lists are an essential marketing resource for artists but keeping them in tip top organizational shape can be next to impossible. That said, segmenting your email list based on geolocation is still something you can make happen, and doing so can do wonders for your open rates. ____________________________ Guest post by Chris Robley of DIY Musician You can still send regionally targeted emails, even if you didn’t collect your fans’ city, state, or zip code information. If ...
Tags: Music, Diy, Email, Marketing, Music Industry, Guest Post, Indie, Musicians, Mailchimp, Music Business, Musician, Chris Robley, D.I.Y, Diy Musicians


Fans Want To Understand An Artist's Creative Process

What we consume as the final product of an artist's creative effort typically fails to communicate the process and often struggle that goes into it. Here we explore the value of sharing the creative process, and how it helps fans gain greater understanding of not just the music, but the artist behind it. ______________________________ Guest post from Haulix Daily Recently, I came above the image at the top of this post online. The description read, “No one ever sees the process.”...
Tags: Music, Diy, Marketing, Music Industry, Guest Post, Indie, Musicians, Music Business, Musician, D.I.Y, Publishing & Songwriting, Diy Musicians


Email Service Providers For Musicians: An Overview

Given the value of email marketing for artists, being able to send mass emails to more than 100 of your fans at a time is essential. For such tasks, we enlist the help of Email Service Providers. Here we look at some of the most popular ESPs and what they can do for your marketing operation. __________________________ Guest post by Bobby Owsinski of Music 3.0 When I wanted to send my first email newsletters to a list of only about 1200 (which seemed large at the time but is really ti...
Tags: Music, Diy, Email, Marketing, Music Industry, Guest Post, Indie, Musicians, Music Business, Musician, Bobby Owsinski, D.I.Y, Diy Musicians


Everybody Loses After Metal Band, Photographer Get Pissy Following Copyright Threat

In yet another messy and unfortunate copyright squabble, Timothy Geigner here breaks down a recent incident in which a photographer's copyright threat levied at a metal band caused all parties involved to go full nuclear and end up with egg on their faces. _____________________________ Guest post by Timothy Geigner of Techdirt In many, if not most, of the copyright disputes we cover here, the stance we take is not typically a purely legal one. Often times, we make mention that one pa...
Tags: Music, Social Media, Guest Post, Music Business, Timothy Geigner, Alissa, Arch Enemy, Salmerón, Publishing & Songwriting, J Salmerón


So You’re Considering Advertising On Spotify?

With such a vast free user base, advertising on Spotify can be tempting prospect for bands and artists looking to promote their music. In this piece we look at the different types of Spotify ads available, and how to go about successfully launching one on the platform. __________________ Guest post by Jordyn Reese, Global On-Platform Advertising Manager of The Orchard fromThe Daily Rind Spotify is based on a "freemium" model — where all users can have free, unlimited access sup...
Tags: Spotify, Music, Diy, Marketing, Music Industry, Guest Post, Indie, Musicians, Streaming, Music Business, Musician, D.I.Y, Diy Musicians, Jordyn Reese, Daily Rind Spotify


Beginner’s Guide To Different Business Structures

This is a guest post by Amanda Green. Are you having that one idea and you think that everyone will love it? If you want to find out if your idea will actually work, there’s only one thing you can do: prove it. Building a business is your way to go. However, it must be a little overwhelming for some people to build their own businesses, especially those who don’t have prior experience. There’s a lot of business structures available and will answer some of your needs depending on your budget a...
Tags: Marketing, US, Pennsylvania, Guest Post, B Corporation, Partners, S Corporation, C Corporation, Amanda Green, Nonprofit Corporation, Closed Corporation, B Corps Closed Corporations


Pop Prodigy Greyson Chance Talks Gaga, Buzzwords And Cheap Wines

In this piece from AWAL's #nofilter Q&A series, viral sensation Greyson Chance discusses how he was able to spin his fifteen minutes of fame from a sensational Lady Gaga cover into a successful career in the music industry. _______________________________ Guest post from AWAL Welcome to #nofilter, a recurring Q&A series that gives standout artists room to breathe. It’s not easy flipping 15 minutes of fame into legions of fans that give a f*ck. Eight years ago, on the back of a jaw...
Tags: Music, Diy, Marketing, Music Industry, Guest Post, Indie, Musicians, Ellen, Music Business, Indie Labels, Musician, Greyson Chance, Greyson, Awal, D.I.Y, Publishing & Songwriting


Getting Juicy Link Love for Your Blog – 8 Solid Ways to Get Spot on Powerful Pages

Are you a blogger following strict content schedules? Do you use Blog Posts social scheduling plugin (like TweetBoostPRO) to get your words viral on social media? Are your blog topic ideas imposing? If your answer is a YES, you are doing it in a good way as: Dominant presence on social media is directly correlated with better search rankings. Top rankings are correlated with LinkedIn, FB, Twitter, and Pinterest shares utterly. On an average, the content length of top 10 organic results is highe...
Tags: Google, Marketing, Sales, Seo, Link Building, Guest Post, Joe, Haro, Forbes, Gary Illyes, Neil, John Mueller, Neil Patel, Brian Dean, Edu, Melinda Emerson


Time for Some Fishing and R and R

Well, I’m off for some fun in the sun and on a boat for a week with my family (it being one of the few times of year that I have them all home) so I won’t be posting any new Musings this week.  In the meantime, peruse the other posts on Virginia mechanic’s liens, bond claims and the like.  Also be sure to check out my Guest Post Friday posts for different perspectives on the world of construction. Thanks again for continuing to read and I’ll be back musing again after the holidays. As always, I ...
Tags: Law, Virginia, Marketing, Guest Post, Construction, Announcements, Richmond VA, Construction Law, Virginia Construction Attorney, Construction Mediator


Building Internal & External Relationships [Infographic]

A Guest Post By Shayla Costa, UMASS at Amherst Student, Winner of the PR Expanded Infographic Contest An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. For a while I was actually ...
Tags: Social Media, Public Relations, Pr, Guest Post, Relationship Building, Amherst, Deirdre, UMass, Shayla, PR 2.0, Deirdre Breakenridge, PR Expanded Contest, PR Infographic, Shayla Costa, UMASS at Amherst, Jennie Donohue



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