Marketing


Posts filtered by tags: Hulu[x]


 

The ultimate guide to Amazon's advertising business, which is $21 billion and growing

Alex Wong/Getty Images; Samantha Lee/Business Insider Amazon's e-commerce dominance is quickly expanding to advertising.The pandemic has drastically cut ad budgets as marketers reign back their spending, but e-commerce advertising is booming as people shop more from home - with Amazon leading the pack.EMarketer said Amazon claimed 10.3% of the US digital ad market in 2020, up from 7.8% in 2019 - competing with Google and Facebook for ad budgets. That growth has attracted Walmart, Ins...
Tags: Google, Amazon, Facebook, Media, Advertising, US, Careers, Trends, Strategy, Walgreens, Netflix, Retail, Roku, Hulu, Amazon Web Services, Alexa


How Hulu’s Head of Social and Brand Embraces Disruptive, Earth-Shattering Moments

Streaming service Hulu has Live Sports, your favorite shows and movies --and great leaders. Meet Tatiana Holifield, Hulu's Head of Social Media, Brand and Adweek's Social Media Council co-chair, who has found herself at the crossroads of innovation and social media. Discover why Tatiana says we haven't seen it all when it comes to artificial...
Tags: Advertising, Social Media, Artificial Intelligence, Hulu, Tatiana, Innovators, Leadership & Talent, Social Media Brand, Tatiana Holifield Hulu, Adweek s Social Media Council


McDonald’s Breakfast Is Champion; Hulu’s Redesign: Wednesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. McDonald's Champions Its Breakfast As the Best Meal of the...
Tags: Advertising, Hulu, Adweek, McDonald, First Things First


YouTube cleans up offensive videos, Hulu gets fresh look: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. YouTube safety On Tuesday, YouTube released new numbers outlining how much hate speech, violence, sexual material and other content it removed in the second half of 2020. Google’s community report estimates about 16 to 18 videos out of every 10,000 are inappropriate. The repor...
Tags: Google, Facebook, Elon Musk, Hollywood, Washington Post, Advertising, Disney, Walmart, Bloomberg, Psa, New York Times, Morgan Freeman, Edelman, Jeff Bezos, Hulu, Marc Benioff


Hulu rebrands with a new look and sound, striving for clarity amid streaming chaos

App and marketing have new design elements, which will debut in an ad campaign starting this week.
Tags: Advertising, Hulu


Hulu Unveils Brand Redesign as the Streaming Competition Heats Up

Hulu is getting a brand facelift. This week, the streaming service, which has grown to 39.4 million subscribers this year, is rolling out a new brand design, along with a major creative campaign in an effort to grow its U.S. footprint as it faces steep competition from newer streaming competitors like HBO Max and Paramount+....
Tags: Advertising, Hulu, Branding, Streaming & OTT, HBO Max


Hulu’s New Marketing Campaign Goes Back to Basics

For its past marketing campaigns in the last year, Hulu has put most of its marketing muscle behind marketing its pricier live sports and live TV offerings. Starting this week, though, Hulu is rolling out an even simpler message letting viewers know that the service has everything they love on their service, from live sports...
Tags: Advertising, Hulu, Streaming & OTT


T-Mobile's misstep points to the challenges for virtual pay TV

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising.Remember you can sign up to get this newsletter daily here.First: We extended our deadline to nominate top ad execs leading the charge on data and privacy. Submit here by April 5.What we're following this week: T-Mobile shuts TVisionDigital media layoffsWorkplace issues at Zimmerman Advertising T-Mobile CEO Mike Sievert. T-Mobile Virtual pay TV struggles While new str...
Tags: Media, Advertising, Newsletter, Trends, Linkedin, Digital Media, Vice Media, Nissan, Hulu, Tmobile, Mel, WSJ, Streaming Service, Philo, Murdoch, Nordic


The ultimate guide to Amazon's advertising business, which is $13 billion and growing

Alex Wong/Getty Images; Samantha Lee/Business Insider Amazon's e-commerce dominance is quickly expanding to advertising.The pandemic has drastically cut ad budgets as marketers reign back their spending, but e-commerce advertising is booming as people shop more from home - with Amazon leading the pack.EMarketer forecast that e-commerce advertising would rise 39% to $17.4 billion in the US in 2020, to represent 12% of digital ad spend. That growth has attracted Walmart, CVS, and Walgr...
Tags: Google, Amazon, Facebook, Media, Advertising, US, Careers, Trends, Strategy, Walgreens, Netflix, Retail, Roku, Hulu, Amazon Web Services, Alexa


Headspace hires Hulu exec as first CMO

Growing wellness brand names Hulu’s Val Kaplan Zapata as its top marketer.
Tags: Advertising, Hulu, Val Kaplan Zapata


Sling TV Review: How to Watch TV Without Cable

Sling TV Review: How to Watch TV Without Cable is a post originally published on: Everything Finance - Everything Finance - Its all about Money! I gave up my cable TV package at least 7 to 8 years ago and never looked back. This is when streaming services like Netflix and Hulu were just starting to gain widespread popularity. Today, there are so many streaming services available for just a few dollars per month. Getting rid of cable can be an excellent way to save money. But, it could also lead ...
Tags: Apple, Saving, Marketing, Budgeting, Netflix, SEC, Hulu, Amazon Fire TV, Sling TV, Everything Finance Everything Finance, Sling Blue, Apple TV Roku Amazon Fire TV, DecisionData


With ESPN+ on Hulu, Disney Integrates 2 Streamers to Boost Sports Footprint

For those Hulu subscribers who haven't been tempted yet to check out sibling streamer ESPN+, Disney has brought the sports streaming service to them instead. Starting today, Hulu is integrating ESPN+ directly into its platform. ESPN+ on Hulu will enable Hulu subscribers to sign up for and access the service without ever leaving the streamer....
Tags: Advertising, Espn, Hulu, ESPN Disney, Streaming & OTT, Briefly, Hulu Disney Integrates


Retail advertising's growing pains

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising.Remember you can sign up to get this newsletter daily here. This week: Retail media growing pains New York Times a-changing zz/STRF/STAR MAX/IPx via AP Photo Retail advertising's slog It seems like every day there's another retailer that's trying to turn its site into an advertising platform.Ulta Beauty, CVS and Walgreens, to name a few, have accelerated their ad busin...
Tags: Google, Amazon, New York, Media, Advertising, Disney, America, Newsletter, Trends, Walmart, Walgreens, New York Times, Times, Hulu, Cvs, Ad Tech


Hulu poised to pass ABC in ad sales, marking new era for Disney

Online ad revenue grew 47% last quarter, with broadcast up 5%.
Tags: Abc, Advertising, Disney, Hulu


Magnite’s Tight Relationship with Disney Now Extends Beyond Hulu

Magnite, the sell-side advertising platform, is expanding its relationship with Disney to represent a broader range of the media giant's digital inventory. Disney now uses Magnite's technology to execute a large portion of its digital ad sales. Not only is Magnite renewing its contract with Disney's Hulu streaming service for an additional 18 months, but...
Tags: Advertising, Disney, Hulu, Connected TV, Programmatic, Telaria, Magnite


Douglas Elliman launches agent influencer-assisted ad campaign

The brokerage is launching a new ad campaign starting on Wednesday with the help of its celebrity agents, including Fredrik Eklund, The Altman Brothers and Tracy Tutor.
Tags: Florida, Texas, Instagram, Colorado, California, Massachusetts, Marketing, Radio, Brooklyn, Luxury, Connecticut, Queens, Manhattan, Agent, Vaccine, Hulu


Hulu Marketer Pato Spagnoletto Jumps to Discovery DTC as Global CMO

Discovery Inc. has poached another top Hulu exec as it continues to build out its fledgling Discovery+ streaming service. The company has hired Patrizio "Pato" Spagnoletto as global chief marketing officer, Discovery direct-to-consumer. Top line In the newly created position, Spagnoletto will oversee a unified global direct-to-consumer marketing organization as Discovery+ works to scale across...
Tags: Advertising, Hulu, Streaming & OTT, Discovery Inc, Briefly, Patrizio Pato Spagnoletto


Crowdfunded OOH Campaign Draws Attention to the #FreeBritney Movement

Britney Spears has been held under a court-sanctioned conservatorship overseen by her father, Jamie Spears, since 2008. But the pop icon's situation is suddenly changing, thanks in part to Hulu's release of The New York Times Presents: Framing Britney Spears documentary this month. The production sparked a new public conversation about the singer's legal battle...
Tags: Advertising, Britney Spears, Hulu, Out Of Home, Jamie Spears, FreeBritney Movement


Tesla's latest update introduces TikTok to its cars in China

Tesla Model 3. Tesla Tesla's latest software update allows drivers to interact with TikTok videos. The update was released for the Chinese New Year which started Friday. The feature can only be used during times of leisure, including when the car is charging. Visit the Business section of Insider for more stories. Tesla rolled out a software update on Thursday that brings TikTok to its cars in China, according to transportation site Electrek.Tesla owners in China can now watch and interact...
Tags: Transportation, Electric Vehicle, News, China, Cars, Trends, Social Media, Tesla, Car, Netflix, Hulu, Electric Car, Tech Insider, Tesla Tesla, Electrek Tesla, Tiktok


The top influencer marketers at brands like Dunkin' and Chipotle

SeatGeek; Riot Games; Casetify; Champs Sports at Foot Locker; Samantha Lee/Insider Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:The top influencer marketers at brandsA new TikTok influencer mansion is bornCreators struggle to Netflix and HBO Max take the streaming wars to TikTokAnd more including Instagram Reels, , and P...
Tags: Apple, Hbo, Media, Instagram, Youtube, Advertising, Los Angeles, Trends, Kanye West, Netflix, Sydney, Retail, University of Florida, Hulu, Mailchimp, Influencers


Some of the Most Delicious Edible Options for Valentine’s Day Under $10

Some of the Most Delicious Edible Options for Valentine’s Day Under $10 is a post originally published on: Everything Finance - Everything Finance - Its all about Money! It’s crazy to think that Valentine’s Day is almost here again. As much as our world has changed during the current COVID-19 pandemic, time still seems to fly just as fast. Even if we aren’t traveling and socializing as much. But, this pandemic doesn’t mean that we shouldn’t be able to celebrate our love with our partners. In fac...
Tags: Budget, Saving Money, Holidays, California, Marketing, Hulu, Valentine, Everything Finance Everything Finance, Hershey kisses, Amount Of Money, Mason Jar Treats Almost


Super Bowl Alert: Ad dump brings song remixes and nostalgia

Hello Super Bowl junkies, I’m Jeanine Poggi, Ad Age’s senior editor, counting down the final days to Super Bowl LV. With kickoff less than a week away—CBS will air the game on Feb. 7—Ad Age brings you breaking news, analysis and first looks at the high-stakes, big-game commercials, all in our Super Bowl Alerts newsletter. Sign up right here to get them in your email. Art of the tease While there was a large dump of commercials today (see more below), It seems fewer brands released teasers...
Tags: Amazon, Matthew Mcconaughey, Martha Stewart, Advertising, Dolly Parton, Logitech, Cbs, Tom Brady, Jordan, Pepsico, Hulu, Jonas, State Farm, John Travolta, Squarespace, Alexa


Facebook Messenger lands on Oculus Quest

Facebook spent more time than usual talking about their success with VR in their quarterly earnings call, taking time to note developer success and their own wins peddling their latest Quest 2 VR headset. One of the VR platform’s remaining quirks is a general lack of third-party support for apps that go beyond gaming. The headset is a powerful piece of hardware with few VR ports of mobile apps available, even available streaming apps from Hulu and Netflix have seen scant updates due to the relat...
Tags: Facebook, Messenger, Technology, Social Media, Tech, Software, Netflix, Facebook Messenger, Computing, Vr, Oculus, Virtual Reality, Samsung Gear Vr, Hulu, Wearable Devices, Mixed Reality


Hulu Will Sit Out Super Bowl 55 After 4 Consecutive Years of Ads

Hulu is the latest longtime Super Bowl advertiser that has opted to stay on the sidelines for 2021's game. After four consecutive years of Super Bowl ads, the streaming service will not run a standalone spot during Super Bowl 55, Adweek confirmed Tuesday. However, the brand will appear in some form during the Big Game...
Tags: Advertising, Hulu, Adweek, The Big Game, Streaming & OTT


TiVo Says People Want Ads

If the folks who are responsible for beaming content to your eyeballs are to be believed, streamers are thirsty for more ads of all things.
Tags: Hbo, Science, Television, Advertising, Nbcuniversal, Hulu, Cord Cutting, Tivo, Hbo Now, E Commerce, Interactive television, Home Box Office Inc, HBO Max, Technology_internet, Entertainment_culture, War_conflict


Modern Family Heads to Hulu and Peacock in Unusual Dual Distribution Deal

The beloved family sitcom Modern Family will be available to steam in its entirety for the first time next month. And it won't be on just one service, either: The show will appear on Disney's Hulu and NBCUniversal's Peacock. Beginning Feb. 3, both streaming services will add the acclaimed series to their libraries, part of...
Tags: Advertising, Disney, Hulu, Streaming & OTT, Peacock Beginning Feb


Inside Amazon's advertising business, which is $13 billion and growing fast

Alex Wong/Getty Images; Samantha Lee/Business Insider Amazon's e-commerce dominance is quickly expanding to advertising.The pandemic has drastically cut ad budgets as marketers reign back their spending, but e-commerce advertising is booming as people shop more from home - with Amazon leading the pack.EMarketer forecast that e-commerce advertising would rise 39% to $17.4 billion in the US in 2020, to represent 12% of digital ad spend. That growth has attracted Walmart, CVS, and Walgreens...
Tags: Google, Amazon, Facebook, Media, Advertising, US, Careers, Trends, Strategy, Walgreens, Netflix, Retail, Roku, Hulu, Amazon Web Services, Alexa


Inside Amazon's advertising business, which is $13 billion and growing

Alex Wong/Getty Images; Samantha Lee/Business Insider Amazon's e-commerce dominance is quickly expanding to advertising.The pandemic has drastically cut ad budgets as marketers reign back their spending, but e-commerce advertising is booming as people shop more from home - with Amazon leading the pack.EMarketer forecast that e-commerce advertising would rise 39% to $17.4 billion in the US in 2020, to represent 12% of digital ad spend. That growth has attracted Walmart, CVS, and Walgreens...
Tags: Google, Amazon, Facebook, Media, Advertising, US, Careers, Trends, Strategy, Walgreens, Netflix, Retail, Roku, Hulu, Amazon Web Services, Alexa


8 hot adtech acquisition targets to watch

Hi! Welcome to the Insider Advertising daily for December 21. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: The adtech companies that are hot acquisition targets, WPP slashes office space, and WarnerMedia's executive turnover. Acxiom CEO Scott Howe John Lamparski/Getty Images for Advertising Week New York 8 companies that ex...
Tags: Apple, Facebook, New York, Media, New York City, Advertising, Marketing, Trends, Bloomberg, Manhattan, Hulu, Jason Kilar, Ad Tech, WPP, Ogilvy, Univision


Hulu Sends U.S. Media Responsibilities to Publicis Imagine

Disney has awarded media buying and planning responsibilities in the U.S. for streaming service Hulu to Publicis' Disney-dedicated Publicis Imagine. The media duties were awarded to Publicis Imagine without a review, a source with direct knowledge of the account confirmed to Adweek. Publicis deferred to the client for comment. Hulu has yet to respond. (We...
Tags: Advertising, Disney, Accounts, Hulu, Publicis Imagine, Hulu Sends U S Media Responsibilities, Publicis Disney, Adweek Publicis



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