Marketing


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Instagram's IGTV finally gets horizontal video, and advertisers see the potential

When Instagram’s long-form video platform IGTV came out about a year ago, its major differentiator from the competition was its vertical video format. But now, with tough competition in the streaming world, it's moving on from that vertical-only strategy. In a blog post on Thursday, Instagram announced it’s adding the ability to upload horizontal videos. Advertisers believe it’s a step toward monetizing the channel, which has remained ad-free since it launched last June. In April, advertising...


Instagram's IGTV finally gets horizontal video, and advertisers see new potential there

When Instagram’s long-form video platform IGTV came out about a year ago, its major differentiator from the competition was its vertical video format. But now, with tough competition in the streaming world, it's moving on from that vertical-only strategy. In a blog post on Thursday, Instagram announced it’s adding the ability to upload horizontal videos. Advertisers believe it’s a step toward monetizing the channel, which has remained ad-free since it launched last June. In April, advertising...


Vertical video haters win the war — Instagram’s IGTV has a horizontal view

Not yet sold on the idea of vertical video? The traditional horizontal aspect ratio is headed to Instagram's IGTV, thanks to today's update. The change allows horizontal images to fill the screen with the device rotated. The post Vertical video haters win the war — Instagram’s IGTV has a horizontal view appeared first on Digital Trends.
Tags: Mobile, Photography, News, Instagram, Trends, Social Media, Vertical Video, IGTV


Facebook releases community standards enforcement report

Facebook has just released its latest community standards enforcement report and the verdict is in: people are awful, and happy to share how awful they are with the world. The latest effort at transparency from Facebook on how it enforces its community standards contains several interesting nuggets. While the company’s algorithms and internal moderators have become exceedingly good at tracking myriad violations before they’re reported to the company, hate speech, online bullying, harassment a...
Tags: TC, Facebook, Instagram, Social Media, Tech, Law Enforcement, Software, Computing, Cyberbullying, Photo Sharing, Social Network, Operating Systems, Online Bullying, Radha Iyengar


SOCi Launches Ads PLUS for Facebook and Instagram

SOCi Ads PLUS enables multi-location brands to quickly create and deploy social media ad campaigns across thousands of local pages SAN DIEGO — SOCi, the leader in social media and reputation management for multi-location brands, today announced the launch of SOCi Ads PLUS. This new solution makes it easy for multi-location brands, and agencies to drive growth through […] The post appeared first on Ad Tech Daily.
Tags: Facebook, Instagram, Advertising, San Diego


Instagram Is Now Letting Creators Produce IGTV Videos in Landscape Mode

Instagram's IGTV long-form video destination debuted last June with vertical videos tailored to smartphones, and the Facebook-owned photo- and video-sharing network said creators had been asking for a landscape option. Ask, and ye shall receive. Starting Thursday, creators have the ability to choose between vertical and landscape. Instagram has responded to creators' wishes in the...
Tags: Facebook, Instagram, Advertising, Social Pro Daily


Should Brands Use Captions and Subtitles in Video Content for Stories?

Instagram said users view 60% of videos in Stories with the sound on ... which means they view 40% with the sound off. The problem? "Advertisers are on the hook to pay after three seconds," Jeff Semones, MediaCom head of social media, told Adweek. "Most often, those three seconds will occur with the sound off....
Tags: Instagram, Advertising, Adweek, Mediacom, Publishers & Platforms, Jeff Semones


3 essential social media platforms for newbie agents

When it comes to social media, it’s a bit of a jungle out there. To help new agents suss out what’s crucial, here are the top three platforms and some tips for how to make it all work with your marketing plan.
Tags: Facebook, Technology, Instagram, Opinion, Marketing, Radio, Agent, B2b, Nextdoor, Select, Back To Basics, Andrew Helling


Meet Projector, collaborative design software for the Instagram age

Mark Suster of Upfront Ventures bonded with Trevor O’Brien in prison. The pair, Suster was quick to clarify, were on site at a correctional facility in 2016 to teach inmates about entrepreneurship as part of a workshop hosted by Defy Ventures, a nonprofit organization focused on addressing the issue of mass incarceration. They hit it off, sharing perspectives on life and work, Suster recounted to TechCrunch. So when O’Brien, a former director of product management at Twitter, mentioned he ...
Tags: Google, Startups, Twitter, Instagram, Microsoft, Brown University, San Francisco, Social Media, Tech, Engineer, Software, Venture Capital, Projector, Canva, Upfront Ventures, Operating Systems


20 Surprising Social Media Statistics from Social Media Examiner’s 2019 Industry Report

Our friends at Social Media Examiner have released their annual survey on the state of the social media marketing industry, and as always, it provides some fascinating looks into how social media marketers are thinking about social media trends and techniques. You should download and read the entire report — it’s free — and you can get a copy here. Meanwhile, these are the key  statistics that stood out for me in this 2019 edition of the Social Media Marketing Industry Report. First, a couple n...
Tags: Facebook, Twitter, Pinterest, Instagram, Youtube, US, Seo, Linkedin, Social Media Marketing, Snapchat, Facebook Messenger, Social Media Examiner, Edison Research, Social Media Research, Social Media Consulting, Social Media Marketing Industry Report First


Facebook Marketing is in Decline: 3 Reasons Why | Digital Marketing Toronto

Is Facebook Marketing on the decline? That’s atop of every social media marketer’s mind these days. A recent report, released by Michael A. Stelzner from SocialMediaExaminer.com and titled 2019 Social Media Marketing Industry, offers insight into how marketers are currently using social media and their future plans. In the report, Stelzner argues that there is “a clear indication that marketers are diversifying away from Facebook”. He also argues that Facebook lost its status as the most importa...
Tags: Facebook, Europe, Instagram, Youtube, Toronto, America, Seo, Social Media Marketing, Eu, Canada, North America, Facebook Marketing, Cambridge Analytica, Stelzner, Michael A Stelzner, Social Media Marketing Agency


The changing nature of social: why brands need to consider messaging platforms

Little Black Book recently published this article by our co-Founder and CEO for Italy and Spain, Stefano Maggi examining why brands must take note of ‘dark social’ and the growth of private messaging apps, and what they need to consider in order to get it right. They’ve been kind enough to let us reproduce it below. Up until recently, the news feed represented the main way for people to talk and discover new content on social platforms. But now the experience on social channels is also increasin...
Tags: Facebook, Mark Zuckerberg, UK, Instagram, US, Social Media, Seo, Adidas, Spain, Facebook Messenger, Italy, Messaging Apps, Zuckerberg, Thought Leadership, Consumer Behaviour, Little Black Book


Ignite Your Week: Micro-channels are the New Brand Channel for Gen Z

In this week’s edition of Ignite Your Week, we’re talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z. Micro-channels for Gen Z Essentially what’s happening is generation Zer’s are recreating Facebook groups on Instagram. We are seeing this primarily coming from college freshman, believe it or not, who are creating these groups to introduce themselves to classmates, to share information about what’s happening on campus or ...
Tags: Facebook, Instagram, Social Networks, Seo, Social Media Marketing, Nike, Facebook Groups, Social Media Agency, Instagram Marketing, Social Media Strategy, Social Media Trends, Generation Z, Gen Z, Generation Z and Social Media, Social Media Updates, Social Media Company


Indonesia restricts WhatsApp, Facebook and Instagram usage following deadly riots

Indonesia is the latest nation to hit the hammer on social media after the government restricted the use of WhatsApp and Instagram following deadly riots yesterday. Numerous Indonesia-based users are today reporting difficulties sending multimedia messages via WhatsApp, which is one of the country’s most popular chat apps, and posting content to Facebook, while the hashtag #instagramdown is trending among the country’s Twitter users due to problems accessing the Facebook-owned photo app. W...
Tags: Social, Facebook, Asia, Instagram, Indonesia, Government, India, Social Media, Tech, Spokesperson, Whatsapp, Software, President, Joko Widodo, Sri Lanka, Presidential Election


Google stored some G Suite passwords in plain text for 14 years

Google recently discovered a bug which led to the passwords of some G Suite users being stored in plain text on its servers, the company said in a blogpost today. The bug had been around since 2005. Though Google said there was no evidence anyone’s password was improperly accessed or misused, “14... ...
Tags: Travel, Google, Facebook, Twitter, News, Instagram, Passwords, Social Media, Cyber Security, G Suite


3 ‘Outdated’ Marketing Tactics That Still Work

By James Lintzer Marketing tactics are constantly evolving—what works today, might not work tomorrow. The business landscape is always changing, as new platforms emerge, more competition arises, and new marketing strategies are implemented. Customers change, too. Their priorities, the devices they use, and their expectations for brand values are constantly adapting to new environments and opportunities. Many marketing tactics that used to be popular are now considered outdated in the face of new...
Tags: Google, Facebook, Instagram, Wikipedia, Marketing, Sales, Nike, Facebook Messenger, Reddit, Qr Codes, TOMS, Venmo, Search Engine Optimization, James, Justdoit, James Lintzer


Best Social Media Channels for Car Dealerships and Other Small Auto Businesses

The impact of social media in marketing has changed the way brands interact with their audience. The automotive industry, which spends hundreds of millions of dollars in advertising every year, now counts social media as one of its marketing channels. According to BrandTotal’s report, titled, “Ad Strategy Snapshot: How Auto Brands Use Paid Social,” Facebook is the clear leader. Instagram is second and YouTube is a close third. For small auto dealers, the data in the BrandTotal study provides va...
Tags: Facebook, Twitter, Instagram, Youtube, Sales, Social Media, Tesla, Porsche, Ford, Toyota, Bmw, Volkswagen, Chevrolet, Nissan, Hyundai, Kia


Unsecured database exposes private data of millions of Instagram influencers

In a database recently discovered online, there was a vast number of private data of various Instagram influencers, celebrities, and brands. There were nearly 50 million people affected, and the database contained even their private data, including phone numbers and email addresses. According to TechCrunch, the database was hosted by Amazon Web Services and it […] The post Unsecured database exposes private data of millions of Instagram influencers appeared first on DIY Photography.
Tags: Photography, News, Instagram, Social Networking, Social Media, Leak, Social Network, Amazon Web Services, Influencers, Instagram Influencer


Millions of Instagram influencers reportedly had private data exposed online

As many as 49 million Instagram influencers have reportedly had their private data exposed in an online database that had no password protection. The database was apparently created by a marketing firm and has been taken offline. The post Millions of Instagram influencers reportedly had private data exposed online appeared first on Digital Trends.
Tags: News, Instagram, Trends, Social Media, Web, Influencers, Security Alert


Millions of Instagram influencers’ private data exposed, traced to Mumbai social media firm: report

A massive, unsecured database with private information of Instagram influencers, celebrities and brand accounts was discovered online and traced to Mumbai-based social media marketing firm Chatterbox, reports TechCrunch. The database was hosted by AWS, wasn’t password protected, and contained... ...
Tags: Travel, Facebook, News, Instagram, Privacy, Social Media, Data Breach, Mumbai


Why You Need Influencers for Your Brand In 2019

What Is Influencer Marketing? Influencer marketing is the strategic process of researching, identifying and engaging with highly influential individuals on social media platforms who create high-impact content about your brand’s products or services. Influencers are trusted figures within their niche community that retain a loyal and engaged following on their social media channels. When they endorse and post content about a product or service, they are seen to possess knowledge and experienc...
Tags: Instagram, Advertising, Marketing, Blog Marketing, Best Blogger Outreach Tools, Brand Influencers, Billion Global Industry There


Millions of Instagram influencers had their private contact data scraped and exposed

A massive database containing contact information of millions of Instagram influencers, celebrities and brand accounts has been found online. The database, hosted by Amazon Web Services, was left exposed and without a password allowing anyone to look inside. At the time of writing, the database had over 49 million records — but was growing by the hour. From a brief review of the data, each record contained public data scraped from influencer Instagram accounts, including their bio, profile pi...
Tags: Security, Instagram, Email, Privacy, Social Media, Tech, Social Media Marketing, Spokesperson, Digital Media, Web Services, Mumbai, Database


Millions of Instagram influencers had their contact data scraped and exposed

A massive database containing contact information of millions of Instagram celebrities and its most valuable users has been found online. The database, hosted by Amazon Web Services, was left exposed and without a password allowing anyone to look inside. At the time of writing, the database had over 49 million records — but was growing by the hour. From a brief review of the data, each record contained public data scraped from influencer Instagram accounts, including their bio, profile pictur...
Tags: Security, Facebook, Instagram, Email, Privacy, Social Media, Tech, Social Media Marketing, Spokesperson, Digital Media, Web Services, Mumbai, Database


How to Dress Like Sofia Jamora

The pieces you need to get the look of this Instagram It girl.
Tags: Instagram, College, Inspiration, Social Media, Neon, Snake Print, Neutrals, Bright Colors


Help wanted: British royal family seeks social media whiz to run its accounts

The British royal family is looking for a social media expert to help it communicate its role and activities to the masses. So if you like the idea of having the Queen as your boss, why not throw your hat in the ring? The post Help wanted: British royal family seeks social media whiz to run its accounts appeared first on Digital Trends.
Tags: Mobile, Twitter, News, Instagram, Trends, Social Media, Queen, Royal Family, Queen Elizabeth Ii


The British royal family is looking for a social media whizz

The British royal family is looking for a social media whizz to help it communicate its role and activities to the masses. So if you like the idea of having the Queen as your boss, why not throw your hat in the ring? The post The British royal family is looking for a social media whizz appeared first on Digital Trends.
Tags: Mobile, Twitter, News, Instagram, Trends, Social Media, Queen, Royal Family, Queen Elizabeth Ii


Help wanted: British royal family seeks social media wiz to run its accounts

The British royal family is looking for a social media expert to help it communicate its role and activities to the masses. So if you like the idea of having the Queen as your boss, why not throw your hat in the ring? The post Help wanted: British royal family seeks social media wiz to run its accounts appeared first on Digital Trends.
Tags: Mobile, Twitter, News, Instagram, Trends, Social Media, Queen, Royal Family, Queen Elizabeth Ii


6 Secrets To Having A Beautiful Instagram Account

Instagram is perfect for promotion on social networks – nothing works better than the ability to see the product with your own eyes. If the profile is beautiful, and the photos are stunning, casual visitors turn into potential customers directly through social networks. Instagram pushes you to develop the aesthetics of your brand: you start to think more about the visual image of the store, which ultimately has a positive effect on account traffic. When a new visitor enters the accou...
Tags: Fashion, Instagram, Social Media, Blogging, Don, Fashion Tips, Technology & Apps, Instagram tips, Fashion Blogger


Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino

The internet has lost one of its most insatiable stars. Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven. The official Grumpy Cat Twitter account announced that she had died due to complications from a urinary tract infection. The famous kitty, whose appearance comes from feline dwarfism and whose real name is Tardar Sauce, prompted the rise of influencer pets online. Her perpetual scowl helped her go viral on Reddit in 2012, and she ...
Tags: Facebook, Instagram, Advertising, Reddit, Grumpy Cat, Tardar Sauce, Sxsw, Petsmart, Honey Nut Cheerios, Nestle Purina PetCare, Saatchi Saatchi New York, Tabatha Bundesen, Grumppuccino, Random House Children 's Books, Grumpy Cat Twitter


This documentary exposes all the ways people cheat on Instagram

From a platform intended to share moments with your friends, Instagram has become something completely different. Nowadays it’s a game and a competition, and many people go great lengths to become or at least appear popular on this social network. In this documentary from VPRO Extra, you get to see all the crazy things people […] The post This documentary exposes all the ways people cheat on Instagram appeared first on DIY Photography.
Tags: Photography, Instagram, Inspiration, Social Media, Social Network, Social Media Bot



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