Marketing


Posts filtered by tags: Leadership & Talent[x]


 

Havas Media Hires North America CSO From Publicis’ Zenith

Continuing to invest in new leaders as it pursues growth in the region, Havas Media has hired Meghan Grant as chief strategy officer for North America. In the role, Grant will be based out of New York and report directly to Havas Media global CEO Peter Mears, who took on oversight of operations in North...
Tags: Leadership & Talent, Media Agencies


BBH Introduces Leadership Trio in New York

BBH New York unveiled a new leadership team that nods to the agency's founding. The agency promoted Tom Callard to chief strategy officer, joining recently hired president Amani Duncan and chief creative officer Rafael Rizuto. Callard's promotion follows the departure of BBH global CSO and New York chair Sarah Watson last November. Duncan joined BBH...
Tags: C-Suite, Leadership & Talent


Mindshare North America CEO Talks About New Role, Purposeful Media and Agency Evolution

Last week, Mindshare hired Amanda Richman from sister GroupM agency Wavemaker as North America CEO. In 2017, Richman joined GroupM agency MEC from Starcom as U.S. CEO, ahead of its merger with Maxus. This resulted in the creation of Wavemaker. Last year, she led Wavemaker through the upheaval of the pandemic to 4.6% net revenue...
Tags: Leadership & Talent, Media Agencies, The Future of Agencies


4 Steps on How to Demystify Goal Setting

"It's time for annual goal setting." Does this sentence cause a sense of anxiety or dread? Goal setting can feel like a chore for many, but it's actually critically important for team engagement and motivation. From a recent survey of 250+ U.S. marketing professionals, we found that goal setting came up repeatedly as a key...
Tags: Advertising, Leadership & Talent


Exclusive: Wunderman Thompson Hires Omnicom Veteran as New York CEO

Wunderman Thompson has hired a new chief executive for its New York office, as it unites its health practice with the rest of the agency. Audrey Melofchik joins the WPP agency next month as CEO, responsible for overseeing all of Wunderman Thompson's operations in New York, including Wunderman Thompson Health. Melofchik officially arrives in the...
Tags: New York, Advertising, WPP, Leadership & Talent, The Future of Agencies, Wunderman Thompson, Audrey Melofchik, Omnicom Veteran, Wunderman Thompson Health Melofchik


MDC Partners Taps S4 Capital’s Rebecca Routs to Lead Senior Client Relationships

Rebecca Routs, who worked with S4 Capital's Firewood agency as senior account director across business initiatives for Google, has joined MDC Partners as its senior director for key client relationships. After four years at Firewood, Routs will join an expanded and centralized client team at MDC, led by MDC president Julia Hammond, who joined nine...
Tags: Google, Advertising, MDC, MDC Partners, Julia Hammond, Media Agencies, Leadership & Talent, Rebecca Routs, MDC Partners Taps S4 Capital, S4 Capital s Firewood


Nancy Reyes Elevated to CEO of TBWA\Chiat\Day New York

TBWA today announced changes in leadership for its New York offices, including the promotion of Nancy Reyes from president to CEO of TBWA\Chiat\Day New York. Reyes, president of the Omnicom-owned network's New York office since 2018, replaces CEO Rob Schwartz, who will now become chair of a newly formed TBWA New York Group--consisting of the...
Tags: New York, Advertising, Omnicom, TBWA, Rob Schwartz, Leadership & Talent, Nancy Reyes, TBWA \ Chiat \ Day New York Reyes, TBWA New York Group


Exclusive: Grey Hires CCO to Lead Pharma Business

Seeking to build on a series of account wins, Grey has hired Tim Jones as a chief creative to lead its global pharmaceutical advertising practice. Grey has hired Jones as CCO, pharma, tasking him with leading creative for the global pharmaceutical practice. Last year saw the addition of new clients including GSK, Lilly and Pfizer,...
Tags: Advertising, Health and Wellness, Jones, Grey, Tim Jones, Leadership & Talent, Grey Hires CCO, GSK Lilly


Impossible Foods Hires a Veteran of Apple Ads to Beef Up Its Creative Marketing

Plant-based burger maker Impossible Foods has hired a former Apple creative and veteran creative consultant to supercharge its marketing efforts, on the heels of its first national ad campaign with the provocative tagline, "We Are Meat." Steve Turner was ecd at TBWA\Media Arts Lab, Apple's dedicated creative agency, during an era that saw the debut...
Tags: Apple, Advertising, Impossible Foods, Food & Beverage, Steve Turner, TBWA \ Media Arts Lab Apple, Leadership & Talent, Plant-based Products


Does a Team’s Gender Affect How Creatives See a Portfolio? An Experiment Aimed to Find Out

"Does ad land still have a sexism problem?" That is the question on the homepage of The Gender Agenda website outlining an experiment tackled by an award-winning junior creative team trying to have their work critiqued fairly. Creatives Jess Kielstra and Nina Forbes, who picked up a prize at last year's D&AD New Blood Awards,...
Tags: Advertising, Diversity, Creative Thinkers, Leadership & Talent, Equity and Inclusion, Gender Agenda, Jess Kielstra, Nina Forbes


CPB Hires GSD&M President Marianne Malina as Global CEO

CPB has a new global chief executive as the agency embraces change for a new era. The MDC Partners agency hired Marianne Malina as global CEO following Erik Sollenberg's departure from CPB last month. Malina will take on the role effective May 17, joining a CPB leadership team that includes CCO Jorge Calleja, who recently...
Tags: Advertising, MDC, CPB, Malina, Jorge Calleja, Marianne Malina, Leadership & Talent, Erik Sollenberg


Reuters Names Alessandra Galloni Editor in Chief

Reuters named Alessandra Galloni its next editor in chief, the first woman ever to lead the London-based global news brand. Galloni will replace Stephen Adler when he retires later this month. Top line In a statement, Reuters president Michael Friedenberg called Galloni a "transformative and inspirational leader with outstanding journalistic credentials, a truly global perspective...
Tags: Publishing, London, Media, Advertising, Reuters, Leadership & Talent, Stephen Adler, Michael Friedenberg, Briefly, Alessandra Galloni, Galloni


Tinder Snags Former Pizza Hut CMO as New Top Marketer

Just as widespread vaccinations are starting to make IRL dating seem possible again, Tinder announced today that it's also embarking on a new relationship: George Felix, former Pizza Hut exec, is taking the helm as the dating app's new chief marketing officer. Top line Tinder announced today that Felix is stepping in as CMO following...
Tags: Top, Advertising, CMO, Pizza Hut, FELIX, George Felix, Leadership & Talent, Briefly, Tinder Snags Former Pizza Hut CMO


Nextdoor Taps Juliana Jaoudi as Head of Global Enterprise Ad Sales

Juliana Jaoudi joined Nextdoor as head of global enterprise ad sales. She had been senior director of marketing solutions for North America at LinkedIn Marketing Solutions, joining the professional network in 2012. Prior to LinkedIn, Jaoudi also held senior digital sales roles at Travora Media, the Los Angeles Times and AOL. She will lead the...
Tags: Advertising, Aol, North America, LinkedIn Marketing Solutions, Leadership & Talent, Social Pro Daily, Juliana Jaoudi, Jaoudi, Travora Media the Los Angeles Times


The Secrets on How to Effectively Lead a 1:1

Mastering team motivation requires a carefully curated approach consisting of key motivational factors, limiting leadership pitfalls, and an overall personalized approach based on each individual's career stage. The 1:1 is a critical piece of team motivation as it acts as a dedicated space on the calendar for managers and team members to discuss goals, progress,...
Tags: Advertising, Leadership & Talent


Exclusive: Kai Deveraux Lawson Joins Dentsu Creative to Lead DEI

Dentsu's new DEI lead is a familiar voice around the industry: Kai Deveraux Lawson. Dentsu announced today that it has hired Lawson as svp, diversity, equity and inclusion for the network's creative operations in the Americas. Under Dentsu's reorganization, the company has integrated its creative agency capabilities under Dentsu Creative, which includes agencies 360i, Dentsu...
Tags: Advertising, Diversity, Lawson, Dentsu, Leadership & Talent, Kai Deveraux Lawson, Equity and Inclusion, Kai Deveraux Lawson Dentsu


Exclusive: Wavemaker Expands North American Leadership Team

Seeking to build on the agency's successes in 2020, including being named Adweek's U.S. Media Agency of the Year, GroupM's Wavemaker has expanded its leadership team in North America to fuel further growth. Wavemaker hired Delphine Fabre-Hernoux to lead data and analytics operations in the region and Alex Norman to drive new business efforts, effective...
Tags: Advertising, North America, Groupm, Media Agencies, Leadership & Talent, Wavemaker, The Future of Agencies, Adweek s U S Media Agency, Delphine Fabre Hernoux, Alex Norman


Exclusive: Virtue Hires Ogilvy Alum as First Global Chief Growth Officer

Vice's in-house creative agency, Virtue, has brought in a veteran leader to lead global business efforts as it pursues further growth. Virtue has hired Suresh Raj as global chief growth officer, responsible for new global business efforts, as it reinvents its agency model. The appointment follows Vice Media Group's (VMG) acquisition of Pltfmr and cofounders...
Tags: Advertising, Leadership & Talent, The Future of Agencies, Vice Media Group, Suresh Raj, Virtue Hires Ogilvy Alum, Pltfmr


What Advertising’s Top Leaders Are Saying About Cannes Lions Going Online-Only for 2021

Most years, the Cannes Lions International Festival of Creativity attracts the world's most prominent advertising leaders to meet their clients in the French sunshine and network with/poach industry talent. It's an event where a lot of business happens, connections get forged and deals get made. But this year, for the second time in a row,...
Tags: Advertising, Events, Cannes Lions, Leadership & Talent


IPG Mediabrands Hires Global CFO From Charles Schwab

IPG Mediabrands announced two global leadership appointments today as it seeks to accelerate its transformation effort across global markets. The media agency network hired Charles Schwab's Marlene Pelage-Bates as global chief financial officer. Her predecessor, IPG veteran Guy Beach, will move into a role as global president. Pelage-Bates will be tasked with managing global profits...
Tags: Advertising, Charles Schwab, IPG, IPG Mediabrands, Media Agencies, Leadership & Talent, Marlene Pelage Bates, Guy Beach, Pelage Bates


How Hulu’s Head of Social and Brand Embraces Disruptive, Earth-Shattering Moments

Streaming service Hulu has Live Sports, your favorite shows and movies --and great leaders. Meet Tatiana Holifield, Hulu's Head of Social Media, Brand and Adweek's Social Media Council co-chair, who has found herself at the crossroads of innovation and social media. Discover why Tatiana says we haven't seen it all when it comes to artificial...
Tags: Advertising, Social Media, Artificial Intelligence, Hulu, Tatiana, Innovators, Leadership & Talent, Social Media Brand, Tatiana Holifield Hulu, Adweek s Social Media Council


Khartoon Weiss Translates TikTok for 20th-Century Businesses

Khartoon Weiss knows there's a disconnect between advertisers and Gen Z. It's unavoidable from her perch as head of global agency and accounts at TikTok. Weiss views her role, which she started in August after a two-year stint at Spotify, like that of a translator between "predominantly 20th-century organizations" and the ultra-young users that dominate...
Tags: Spotify, Advertising, Magazine, Leadership & Talent, Khartoon Weiss Translates TikTok, Khartoon Weiss, TikTok Weiss


What You Need to Know About Paloma Azulay, Burger King’s New Global Chief Brand Officer

Paloma Azulay is a highly experienced marketer who devoted much of her career to Coca-Cola before joining Restaurant Brands International to lead global marketing for Tim Hortons and Popeyes. Now she's adding RBI's most famous chain, Burger King, to her roster in her new role as global chief brand officer for the entire parent company....
Tags: Advertising, Food & Beverage, Tim Hortons, Leadership & Talent, Paloma Azulay, Briefly, Paloma Azulay Burger King


Motivating Teams is Not a One Size Fits All Approach

Motivating a team is certainly not easy. That said, key motivational factors like providing empowerment, flexibility, and connecting your staff's passions to the work, while intentionally avoiding de-motivational pitfalls like poor leadership or lack of growth, can go a long way toward keeping a team engaged and thriving. One singular approach to management is not...
Tags: Advertising, Leadership & Talent


Fernando Machado Is Joining Activision Blizzard as CMO

Fernando Machado, who announced his departure from Restaurant Brands International Thursday, is joining Activision Blizzard as chief marketing officer. He will start the new role on April 12. "Fernando is a marketing powerhouse with a proven track record of bringing bold and innovative marketing campaigns to life and brings a wealth of experience, having led...
Tags: Advertising, Fernando, Restaurant Brands International, Fernando Machado, Leadership & Talent


David Miami Hires Account Lead Who Worked on Nike and Uber at W+K Portland

In a major boost to its client services operations, David Miami has hired a brand director with experience at Nike and Uber to fill a role which has been vacant for more than a year. David Miami has hired Luiza Prata Carvalho as account lead, tasking her to lead client services across the agency's client...
Tags: Advertising, Nike, Portland, Media Agencies, David Miami, Leadership & Talent, Luiza Prata Carvalho


Fernando Machado Is Leaving Restaurant Brands International

Fernando Machado, global chief marketing officer of Restaurant Brands International, is leaving the company after seven years, he confirmed to Adweek. Paloma Azulay will step in as global chief brand officer for the company, which oversees fast food giants Burger King, Popeyes and Tim Hortons. While Machado declined to confirm where he's going next, he...
Tags: Advertising, Restaurant Brands International, Tim Hortons, Fernando Machado, Machado, Leadership & Talent, Adweek Paloma Azulay


Foam Clogs Brand Crocs Has a New Chief Marketing Officer

Shoe brand Crocs announced today that it has promoted Heidi Cooley, most recently head of global marketing for the brand, to svp and chief marketing officer. Top line Cooley joined Crocs in 2016 as vp of global marketing and was elevated to head of global marketing last year. During that time, Cooley expanded the brand's...
Tags: Top, Advertising, Crocs, Cooley, Leadership & Talent, Heidi Cooley, Briefly


BBDO San Francisco Hires New Senior Leaders

BBDO has a fresh leadership team for its San Francisco office this spring. Today the agency announced that BBDO San Francisco hired Kelly Johnson as CEO and Thiago Cruz as CCO to lead the office, working with clients including MegaMex Food, enterprise software service company ServiceNow, Wells Fargo and Facebook's WhatsApp. They will work closely...
Tags: Facebook, Advertising, San Francisco, BBDO, Kelly Johnson, Leadership & Talent, Thiago Cruz, MegaMex Food, ServiceNow Wells Fargo


Marcus Collins Joins Wieden+Kennedy New York as Head of Planning

Having left the agency world to focus on completing his doctorate and teach full-time, Marcus Collins was skeptical when he heard that Wieden+Kennedy was interested in bringing him on board. But the resulting conversations--with COO Neal Arthur and CCO Karl Lieberman--proved to be "almost like having a great first date," said Collins. So about a...
Tags: New York, Advertising, Collins, Wieden Kennedy, Marcus Collins, Karl Lieberman, Leadership & Talent, Neal Arthur



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