Marketing


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6 Digital Marketing Trends for 2019 and How to Adopt Them

While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach its ideal customer just when that customer needs it. With the constant flux of new technologies, the way that companies need to reach these customers has to evolve to make up the difference. Here are 6 digital marketing trends to consider for your 2019 marketing strategy. Digital Marketing Trend #1: Omnichannel Marketing Today’s consumer uses multiple ch...
Tags: Apple, Google, Amazon, Facebook, Instagram, Seo, Linkedin, Netflix, Facebook Messenger, House Of Cards, Bigcommerce, Alexa, Forrester, Digital Marketing, Digital Marketing Trends, Netflix Amazon


Clix Marketing Blog’s #PPC News & Views: Friday, February 15, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital New Product? Use These Tips and Tricks for Your Search Launch: Without a keyword history to rely on, you’ll need these 4 tips to ensure a successful product launch. CPC Strategy Amazon Advertising Introduces New-to-brand Metrics: To help advertisers estimate the cost of acquiring new customers, new-to-brand metrics are being rolled out. Take a look at this p...
Tags: Google, Scripts, Big Data, Small Businesses, Linkedin, Sem, Ppc, Personalization, Metrics, A/b Testing, Keyword Planner, Ppc News And Views, Social Media Examiner, Andrea Taylor, Joe Martinez, PPC News amp


Marketers Can Tap Into Mobile Advertising to Create a Successful Event

Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of your day-to-day interactions have taken place from behind a screen. Between social channels like LinkedIn and Meetup and standard communication tools like email and chat,...
Tags: Advertising, Linkedin, Voice, Experiential


LinkedIn’s Intelligent Hiring Experience Will Debut Late This Summer

LinkedIn will rebuild its core hiring tools--LinkedIn Recruiter, Linkedin Jobs and Pipeline Builder--into a single platform later this year, Intelligent Hiring Experience. The professional network is targeting a late-summer debut for Intelligent Hiring Experience, which will include more than 15 new product enhancements. LinkedIn said recruiters will have access to all of their talent needs...
Tags: Advertising, Linkedin, Social Pro Daily, LinkedIn Recruiter Linkedin Jobs


New from LinkedIn: 2018 Year In Review

LinkedIn Ads is a great way for advertisers to reach professionals with robust targeting specific to career and business audiences. B2B advertisers especially love LinkedIn because it enables them to adequately target decision-makers in ways that aren’t available on other social platforms. In an effort to keep up with the emerging ways in which users […] Read more at PPCHero.com
Tags: Seo, Linkedin


LinkedIn finally gets around to launching its own live video tool

Live video is coming to LinkedIn for businesses and individuals on the site. The live-streaming feature is launching in beta in the U.S. before rolling out to the entire community. The post LinkedIn finally gets around to launching its own live video tool appeared first on Digital Trends.
Tags: News, Trends, Social Media, Linkedin, LinkedIn Video, Linkedin Live


LinkedIn Is Pivoting Harder Into Video

If you’re like me, you think of LinkedIn as the last place you want to spend time online. It’s chock full of spam, vaguely business-themed blog posts that range from the utterly interminable and insights no one asked for to bizarre rants, and UI decisions that seem designed to conjure up the feeling of a basement…Read more...
Tags: Apps, Video, Science, Technology, Microsoft, Social Media, Linkedin, Streaming


Political Advertising Guidelines for PPC Platforms

Ad platforms have been thrown into the forefront of scrutiny in recent years, resulting in stricter policies regarding political advertising. If you’re managing a political PPC campaign, whether promoting a candidate or an advocacy group, you should be aware of how each of the major platforms handles political ads. You’ll likely run into much greater limitations than the average campaign you manage, and should know up front what extra approval processes you’ll need to go through and where you c...
Tags: Google, Facebook, India, US, Linkedin, Eu, Sem, Ppc, Bing, Federal Election Commission, Google Ads Google, Facebook Ads Facebook, PPC Platforms


40% of LinkedIn Members Visit the Site Every Day, Engagement is up 60% by @MattGSouthern

LinkedIn has released an ebook for social media managers that contains an updated list of stats about the platform.The post 40% of LinkedIn Members Visit the Site Every Day, Engagement is up 60% by @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Social Media, Seo, Linkedin


5 factors that helped these readers successfully boost their salary over $5,000

There’s a lot at stake when you walk through your boss’s door to start the “talk.” You know the one: negotiating more money. That single conversation is too important for you to just blindly walk in and hope that it all works out. That’s like blindfolding yourself and then trying to shoot a free throw … with Shaquille O’Neal standing in front of you — likely not gonna happen! But do it right, and a successful negotiation of, say, $5,000 on top of your salary can add up to an extra $68,000 over ...
Tags: Career, Time, Marketing, Linkedin, Cnbc, Ramit Sethi, Jedi, Shaquille O'Neal, Ramit, IWT, Glassdoor PayScale, CNBC Doing


How to Advertise on LinkedIn in 2019: A Beginner’s Guide by @ashleymadhatter

Read this guide to learn how you can make the most of LinkedIn advertising.The post How to Advertise on LinkedIn in 2019: A Beginner’s Guide by @ashleymadhatter appeared first on Search Engine Journal.
Tags: Seo, Linkedin


German antitrust office limits Facebook’s data-gathering

A lengthy antitrust probe into how Facebook gathers data on users has resulted in Germany’s competition watchdog banning the social network giant from combining data on users across its own suite of social platforms without their consent. The investigation of Facebook data-gathering practices began in March 2016. The decision by Germany’s Federal Cartel Office, , also prohibits Facebook from gathering data on users from third party websites — such as via tracking pixels and social plug-ins —...
Tags: Social, Facebook, Mark Zuckerberg, Europe, UK, Instagram, Privacy, Germany, US, Social Media, Linkedin, Tech, Eu, European Union, Bbc, Snapchat


Clix Marketing Blog’s #PPC News & Views: Friday, February 1, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital How to Create a LinkedIn Sponsored InMail Campaign: The responsibility isn’t just on a salesperson to nurture leads – work the funnel by testing out this feature. Disruptive Advertising 8 Google Ads Automated Bidding Strategies and How to Use Them: If you’re going to let Google take the wheel and relinquish control, understand the strategy for each individua...
Tags: Google, Amazon, Facebook, Linkedin, Sem, Ppc, Reddit, Keywords, Ppc News And Views, Social Media Examiner, Robert Brady, PPC News amp, PPC Keywords, Amazon Advertising, Reddit Advertising, Automated Bidding


Recruiting Tips: Measuring Soft Skills

  LinkedIn Report Shows How Valuable Soft Skills Really Are Spoiler alert: The workplace, and most importantly, the way people work, has changed drastically over the past decade. As recruiters, we’re vying for the attention of candidates who have the options of free lunch, on-site puppy sitting and the opportunity to work when and where […]
Tags: Featured, News, Linkedin, Recruiting, Talent, Branding, Blog Posts, Soft Skills, Global Talent Trends


Agencies say search, social spend will rise, but increases target 5 platforms

While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Amazon, Seo, Linkedin, Ginny Marvin


January Social Media Updates

One month down, 11 to go! 2019 is underway and there have been several new updates since December. Nearly every platform has been making changes, adding features, or tracking trends to keep up with the ever-changing industry. We’ve seen some good changes and some updates that might not be used very often. As the industry continues to grow, we’re keeping you up to date along the way. We’ve compiled a few of the highlights from our bi-weekly newsletter – Social You Should Know. Keep scrolling for ...
Tags: Facebook, Instagram, Seo, Linkedin, Facebook Marketing, Instagram Marketing, Social Media Trends, LinkedIn Marketing, Instagram Updates, Facebook Updates, Social Media Updates, Instagram Stories, Linkedin Updates, 2019 Social Media Trends, January social media updates, Social Media Updates LinkedIn Unveils New Features


Marketers are Shifting Advertising Budgets to LinkedIn by @MattGSouthern

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads.The post Marketers are Shifting Advertising Budgets to LinkedIn by @MattGSouthern appeared first on Search Engine Journal.
Tags: Facebook, News, Social Media, Seo, Linkedin


The 16 Best Small Business Marketing Blogs You Should Read in 2019

As an entrepreneur, you have to work on your business as well as in it. Working on your business means constantly seeking new ideas for improvement – which means keeping the big picture in mind at all times. And, as all business owners know, marketing is an important part of your business. So, when you’re looking at the big picture, marketing is bound to come up. A lot. But, your time is limited and unless you’re an experienced marketer or have a marketing team, marketing is a constant challeng...
Tags: Entrepreneurship, Marketing, Sales, America, Godaddy, Linkedin, Mit, American Express, Amex, HubSpot, Derek, Derek Halpern, Neil Patel, Patel, Copyblogger, Facebook Instagram Twitter


We Are Social’s Monday Mashup #431

Celebrity influencers commit to post transparency The practice of how influencers make clear whether their endorsements on social media are paid-for has been subject to much debate. Now, in a move towards greater transparency, 16 celebrities are pre-empting action from Britain’s competition watchdog by formally committing to state clearly if they have been paid or received any gifts or loans of products that they endorse. The Competition and Markets Authority (CMA) has published a guide for inf...
Tags: Facebook, Twitter, UK, Pinterest, Instagram, Nbc, Youtube, US, Seo, Linkedin, Netflix, Britain, Birmingham, Mashup, Adweek, Frank


LinkedIn Ads Introduces Interest Targeting (Plus Complete List of Targeting Options)

LinkedIn Ads continues to innovate with interface updates and new targeting options. For January 2019, they’ve now introduced interest targeting, allowing you to reach users based on topics they share or engage with. This new targeting feature offers an additional method to reach people potentially interested in your clients’ services, while layering on existing criteria like job titles, companies, or matched audiences. Note that any additional targeting will reach people who have the sele...
Tags: Linkedin, Sem, LinkedIN Ads, LinkedIn Targeting, Linkedin Ad Targeting, B2b Targeting, Linkedin Interest Targeting, LinkedIn Interest Targeting Categories Here


Microsoft confirms Bing is down in China

Microsoft’s Bing is down in China, according to users who took to social media beginning Wednesday afternoon to complain and express concerns. The Seattle-based behemoth has confirmed that its search engine is currently inaccessible in China and is “engaged to determine next steps,” a company spokesperson said in a statement to TechCrunch Thursday morning. The situation appears to be a DNS (domain name system) corruption, one method for China to block websites through its intricate censor sys...
Tags: Google, Facebook, Asia, Microsoft, China, Social Media, Linkedin, Tech, Search Engines, Search Engine, Firewall, Great Firewall, Baidu, Seattle, Bing, Social Network


LinkedIn Lets Advertisers Target Users by Interest by @MattGSouthern

LinkedIn ads can now be targeted to other users based on their professional interests.The post LinkedIn Lets Advertisers Target Users by Interest by @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Social Media, Seo, Linkedin


How Crowne Plaza Hotels and Resorts use strategic Meeting Influencers to scale the Customer Experience

Crowne Plaza® Hotels and Resorts believes in using the power of human connections to create meaningful experiences. What can we learn from how Crowne Plaza Hotels and Resorts use strategic meeting influencer to scale the customer experience?  Identify the right Influencer My friends at Crowne Plaza® Hotels and Resorts want to make sure the customer has it all to help them boost productivity, energize their body and feel inspired during uptime and downtime. This is a gutsy, fun and creative mi...
Tags: Facebook, Hotels, Social Media, Seo, Linkedin, Customer Experience, Social Media Marketing, Hotel, Crowne Plaza, Brand Ambassadors, Value Innovation, Social Media Community, Morch, Hotels Social Media, Founders Media Click Here, Social Media Mastery for Hotels


How Crown Plaza Hotels and Resorts use strategic Meeting Influencers to scale the Customer Experience

Crowne Plaza® Hotels and Resorts believes in using the power of human connections to create meaningful experiences. What can we learn from how Crown Plaza Hotels and Resorts use strategic meeting influencer to scale the customer experience?  Identify the right Influencer My friends at Crowne Plaza® Hotels and Resorts want to make sure the customer has it all to help them boost productivity, energize their body and feel inspired during uptime and downtime. This is a gutsy, fun and creative mis...
Tags: Facebook, Hotels, Social Media, Seo, Linkedin, Customer Experience, Social Media Marketing, Hotel, Crowne Plaza, Brand Ambassadors, Value Innovation, Social Media Community, Morch, Hotels Social Media, Founders Media Click Here, Social Media Mastery for Hotels


We Are Social’s Monday Mashup #430

Facebook launches petition feature, Community Actions Social media is often a political battleground and Facebook’s latest tool is helping arm its users. The platform is making it easier for people to make political demands, with the launch of Community Actions – a News Feed petition feature. First rolling out in the US, Community Actions will have their own discussion feed where people can leave comments and create fundraisers, and users will be able to tag government agencies and officials in...
Tags: Facebook, Youtube, China, India, US, Seo, Linkedin, Brazil, Mashup, Caribbean, Virgin Holidays, Benidorm, US Mexico, Facebook Stories, Insta Stories, Trending Travel Guide Virgin Holidays


Give Your LinkedIn Performance a Boost With Group Targeting

Over the last few years, I have continued to watch LinkedIn CPCs rise (especially in the US), which means that CPAs increase as well. For some advertisers, this pattern isn’t sustainable and I have seen B2B advertisers with a lot of potential hang up their LinkedIn hat in search of cheaper leads elsewhere. If you (or a client) is considering cutting back on LinkedIn advertising or throwing in the towel altogether, I have something you need to test before you do anything: Group targeting! Why ...
Tags: US, Linkedin, Sem, Chicago, American Marketing Association, Linkedin Group, Sponsored Content, LinkedIn groups, LinkedIN Ads, CPCs, Microsoft Audience Network, Linkedin Ad Tips, LinkedIn Targeting, Linkedin Ad Targeting, Linkedin Group Targeting, LinkedIn CPCs


5 Real Examples of Advanced Content Promotion Strategies

Posted by bsmarketerContent promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. 1. Use content to fuel social media distribution (...
Tags: Facebook, Europe, Wordpress, San Francisco, Seo, Linkedin, Ppc, Quora, Brian, McGregor, Zach, Kissmetrics, Nathan, LinkedIn Facebook, Mayweather, Brian Jackson


6 B2B Content Strategy Pitfalls to Avoid

In the marketing world, content marketing is crucial for businesses to scale, or even get discovered. We all know that; so, what we are NOT going to discuss in this post is the importance of content marketing. Instead, we’ll talk about how to avoid six pitfalls in your B2B content strategy. Let’s proceed with two eye-popping quotes regarding content marketing investment: “Content creation is the area of content marketing where there has been the   increase in spending over the last 12 months ...
Tags: Google, Facebook, Time, Marketing, Linkedin, Content Marketing, B2b, Henry David Thoreau


12 Marketing Experts Reveal How to Crush Your Competition in 2019

p With the new year in full swing, my wonderful colleagues — the marketing experts here at Convince & Convert — came up with 23 ideas for making your marketing and customer experience AMAZING in 2019. In no particular order, here are our favorite recommendations for making 2019 your best year yet. These are the things that not many companies are doing well, but if you do, you will be sure to crush your competition this year. Let’s go! Jay Baer, Founder, Convince & Convert 1. Leverage artificia...
Tags: Google, Macaulay Culkin, Seo, Linkedin, Tesla, Customers, Jay, Chris Anderson, Digital Marketing, CPM, Jay Baer, Sara Blakely, Bluehost, Lauren Teague, Daniel Lemin, Anthony Helmstetter


5 Powerful Steps for a Distinctive Advantage in Your Brand’s Growth and Recognition.

Do you have a brand? Does your brand differentiate you from the competition? But before you answer that, let’s take a look at what a brand is, and what it is not. Let’s start with what a brand is not. A brand, according to Marty Neumeier is more than a business name. In addition to that, “a brand is not an identity. A brand is not a product. A brand is not a logo either.” David Ogilvy, the father of advertising, defined a brand as “the sum of a product’s intangible attributes”. Furthermore, in t...
Tags: Twitter, Marketing, Sales, Linkedin, Personal Brand, David Ogilvy, Facebook With, Facebook Although Facebook, Marty Neumeier, Qualitative Customer Research Launching, Power of Targeted Content Marketing Step



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