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McDonald's: Saver Menu Social



McDonald’s Taps BTS for Its Next Big Celebrity-Inspired Meal

McDonald's has its sights set on the next major celebrity-backed meal. In an attempt to recreate the smashing successes of last year's partnerships with Travis Scott and J Balvin, the burger chain is turning to today's biggest musical act: BTS. The globally renowned, Grammy-nominated K-pop group will be teaming up with the Golden Arches for...
Tags: Advertising, Food & Beverage, Travis Scott, McDonald, J Balvin


McDonald’s snags BTS for its next celebrity meal

The ‘Dynamite’ band’s McNuggets meal hits 50 markets starting May 26.  
Tags: Advertising, McDonald


A Florida Restaurateur Is Giving $100 to Each Worker Who Gets a Covid-19 Vaccine

Among the most valuable rules that any restaurant-chain executive can attest to is this one: If you're looking for a good idea, ask your franchisees. After all, it was McDonald's franchisees who devised some of the chain's most popular menu items, including the Egg McMuffin, the Filet-O-Fish and the Big Mac. Subway's profitable decision to...
Tags: Florida, Advertising, Food & Beverage, McDonald, Big Mac Subway


How McDonald’s Social Media Director Uses Brand Power for the Greater Good

Closing in on eleven years at McDonald's, Guillaume Huin has climbed within the company to now be their Social Media Director of Brand Content and Engagement. A lover of literature and philosophy, Guillaume shares with us how meeting with consumers taught him everything he needs to know. Discover his decade's worth of work, how they're...
Tags: Advertising, Social Media, Content Strategy, McDonald, Guillaume, Innovators, Brand Purpose, Guillaume Huin, McDonald 's Social Media, Social Media Director of Brand Content


Walmart Will Fill Vacated In-Store McDonald’s With Services, Other Eateries

At the peak of their collaboration, there were about 1,000 McDonald's in-store restaurants within Walmarts around the U.S., but that number was gradually reduced to roughly 500 at the beginning of 2020, according to a recent report in The Wall Street Journal. Top line It's a trend that can be traced back to July 2020...
Tags: Advertising, Customer Experience, Food & Beverage, McDonald, Retailing, Wall Street Journal Top, Briefly, Walmart Will Fill Vacated In Store McDonald


McDonald’s mandates anti-harassment training for all 39,000 stores

Restaurants will be assessed against the new standards, which include sections on employee feedback and health and safety.
Tags: Advertising, McDonald


McDonald's: Best served home

During Finland’s restaurant lockdown McDonald’s wanted to remind people that their favorite meals are still available through Take away, Drive-in and McDelivery. Because home is the safest place to enjoy McDonald’s, Nord DDB Helsinki created a set of ads where mail slots took the shape of your favorite McDonald’s items. Whether or not these mail slots will be adapted to real life remains to be seen. ...
Tags: Advertising, Finland, McDonald, McDonald 's Nord DDB Helsinki


McDonald's: Cucumber Happy Meal, Happy Meal Peanuts


Tags: Advertising, McDonald


McDonald's: McDo Bribe

Everybody knows the song ‘With a little help from my friends’. It’s great to achieve things with the help of friends and family. But sometimes those friends need a little extra incentive to help you out. Like a treat at their local McDonald’s®! That’s why TBWA and McDonald’s® Belgium came up with Happy Fix. A new function in the McDonald’s app that allows you to invite somebody to fix a little job in return for a treat at McDonald’s.
Tags: Advertising, Belgium, McDonald, TBWA


McDonald's: Own Little World


Tags: Advertising, McDonald


McDonald’s Breakfast Is Champion; Hulu’s Redesign: Wednesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. McDonald's Champions Its Breakfast As the Best Meal of the...
Tags: Advertising, Hulu, Adweek, McDonald, First Things First


Rethinking Ramadan

Ramadan, the ninth month of the Islamic calendar, is a time at which connections with friends and family are strengthened and positive mindsets are encouraged. Muslims around the world will take part, including in Saudi Arabia, Indonesia and the UK.  By looking at the differences in these three markets, it’s clear that marketers can take inspiration from one another when it comes to creating relevant and culturally engaging content. With the pandemic changing traditions and routines, brands n...
Tags: Google, UK, Indonesia, Saudi Arabia, Brands, Seo, Nike, Facebook Messenger, Tottenham, Dubai, Unicef, Ramadan, McDonald, Telkomsel, Netflix Party, Rami Ismail


Identifying A Brand’s Most Valuable Assets

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Christina, a VP of Marketing in Boston, Massachusetts who has this question about measuring the value of brand assets. “We have an established consumer packaged goods brand and are trying to determine which of its brand assets are most valuable. As we begin to explore this what should we conside...
Tags: Ge, Nike, Hp, Virgin, Heineken, Bp, Puma, Coca Cola, Skype, Harrods, Branding, Caterpillar, McDonald, Christina, Boston Massachusetts, T Mobile


McDonald’s Gloriously Champions Its Breakfast as the Best Meal of the Day in This Relatable Ad

LONDON--Most people in the U.K. have cereal or toast for breakfast, unless they're frying up a full English, crushing some avocado, or whipping up something fancy on the weekend. But McDonald's, in its latest spot by Leo Burnett, reckons its breakfast is the champion of all morning meals. The cinematic 60-second digital and social ad,...
Tags: London, Advertising, Food & Beverage, McDonald, Leo Burnett, AdFreak, Ad of the Day


McDonald’s Champions Its Breakfast As the Best Meal of the Day in This Relatable Ad

LONDON--Most people in the U.K. have cereal or toast for breakfast, unless they're frying up a full English breakfast, crushing some avocado or whipping up something fancy on the weekend. But McDonald's, in its latest spot by Leo Burnett, reckons its breakfast is the champion of all morning meals. The cinematic 60-second digital and social...
Tags: London, Advertising, Food & Beverage, McDonald, Leo Burnett, AdFreak, Ad of the Day


For 1st April, Burger King Belgium Deliver in A Mcdonald’s Bag

Imagine yourself comfortable on your sofa ordering a . Your one dream is that it’s delivered as quickly as possible so you can savour your WHOPPER. So how would you react if you received a McDonald’s bag instead? We know, it’s a little harsh… But with the help of his agency Buzzman, this is exactly what BURGER KING Belgium, decided to do when delivering orders all over Belgium. No need to panic, it was just an April Fool’s Day! Once opened, the bag inside contained the original BURG...
Tags: Advertising, Belgium, Food And Drink, Burger King, McDonald, Trendy, Thomas Granger, Julien Levilain, Georges Mohammed Cherif, Buzzman, Gloria J, Kevin Derycke, Dirk Lammens, Vic Dresen, Sofie Couck BUZZMAN, Xavier Devaux Landragin


McDonald's: Late night cravings?

Do the stars and the high rise buildings lined up in the dark streets of the city evoke McDonald’s? It’s probably your late night cravings, and with McDelivery you are just a click away!      
Tags: Advertising, McDonald


McDonald's: Happy Easter

happy-easter_mcdonalds_resized.jpg  
Tags: Advertising, McDonald


Via drops 'The Agency' and Women's History Month never needs to end: Agency Brief

Agency, rebrand thyself Portland, Maine landmark The Via Agency has rebranded, dropping the redundant “agency” moniker in favor of the sleeker “Via.” (Sorry, are we not supposed to say “spaghetti pasta” or order a “martini cocktail” anymore?) Chief Creative Officer Bobby Hershfield led the redesign, which includes a new website, typeface and colors. There’s also a dynamic logo that’s giving off retro TWA vibes. “When The Via Agency was founded in 1993, we needed to distinguish what busine...
Tags: UK, Instagram, California, Advertising, Chicago, Malala Yousafzai, Toni Morrison, Kamala Harris, Dollar Shave Club, WPP, Angela Davis, Fcb, Sara, Laura, McDonald, GSK


McDonald’s Sends Hispanic Media Strategy Business to Canvas, Lopez Negrete

McDonald's has appointed former Adweek Breakthrough Media Agency of the Year Canvas Worldwide and Houston-based, Hispanic-owned full-service agency Lopez Negrete Communications to handle Hispanic media communications for McDonald's in the U.S. This will include media planning, strategy and consumer insights. The appointment follows a review conducted by Ebiquity. Canvas formed a partnership with Lopez Negrete...
Tags: Advertising, Accounts, Houston, McDonald, Media Agencies, Lopez Negrete, Adweek Breakthrough Media Agency, Lopez Negrete Communications, Ebiquity Canvas


‘Voltswagen’ confirmed as April Fool, Nike’s ‘Satan shoe’ lawsuit has implications for retailers: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.    Yes, 'Voltswagen' was an April Fool Volkswagen’s hype around renaming itself “Voltswagen” in the U.S.  was nothing more than an elaborate April Fools’ Day joke; but not everyone is finding it hilarious. ...
Tags: Google, Twitter, Advertising, Digital, Nike, Spain, Brooklyn, Vw, New York Times, Nba, Volkswagen, Usa Today, Nickelodeon, Northwestern University, McDonald, Schultz


McDonald's: The most entitled man to talk about Loyalty

Context: 2021, the 2nd pandemic year. The global pandemic messed-up our daily lives, tested mental resilience and restricted experiences, fueling a lot of feel-bad feelings along the way. Knowing this, McDonald’s, the brand whose luminous role is fostering feel-good, wanted to use its scale and its mobile app loyalty program launch in Romania - MyM Rewards - to inject a little ease and...
Tags: Advertising, Romania, McDonald


T-Mobile's TVision closure points to virtual pay TV's challenges

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising.Remember you can sign up to get this newsletter daily here.First: We extended our deadline to nominate top ad execs leading the charge on data and privacy. Submit here by April 5.What we're following this week: T-Mobile shuts TVisionDigital media layoffsWorkplace issues at Zimmerman Advertising T-Mobile CEO Mike Sievert. T-Mobile Virtual pay TV struggles While new str...
Tags: Media, Advertising, Newsletter, Trends, Linkedin, Digital Media, Vice Media, Nissan, Tmobile, Mel, WSJ, Streaming Service, Philo, Murdoch, Nordic, McDonald


T-Mobile's misstep points to the challenges for virtual pay TV

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising.Remember you can sign up to get this newsletter daily here.First: We extended our deadline to nominate top ad execs leading the charge on data and privacy. Submit here by April 5.What we're following this week: T-Mobile shuts TVisionDigital media layoffsWorkplace issues at Zimmerman Advertising T-Mobile CEO Mike Sievert. T-Mobile Virtual pay TV struggles While new str...
Tags: Media, Advertising, Newsletter, Trends, Linkedin, Digital Media, Vice Media, Nissan, Hulu, Tmobile, Mel, WSJ, Streaming Service, Philo, Murdoch, Nordic


McDonald's: Ordered from here


Tags: Advertising, McDonald


Microsoft eyes Discord, Lysol and Tripadvisor clean up: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Microsoft eyes Discord Microsoft is eyeing a new move into social media with the $10 billion acquisition of gaming chat community Discord.  According to  Bloomberg News , D...
Tags: Facebook, Microsoft, Mexico, Advertising, San Francisco, CMO, Unilever, Spain, Britain, Switzerland, Silicon Valley, Harry, Reckitt Benckiser, Reckitt, Edelman, Louisiana


McDonald's: Good times are coming soon


Tags: Advertising, McDonald


Social Confidential: How McDonald’s Speaks to ‘Fan Truth’

Over the past year, McDonald's has taken creative innovation on social media to the next level, forging high-profile celebrity partnerships, connecting with younger fans on TikTok and deftly responding to cultural moments. Adweek's Jess Zafarris finds out how this overhaul came to be in the latest episode of Social Confidential with Guillaume Huin, head of...
Tags: General, Advertising, Social Media, Adweek, McDonald, Audience Engagement, Tiktok, Jess Zafarris, Adweek Original Video, Guillaume Huin


Cannes Lions owner reports huge loss, KFC trolls chicken sandwich rivals with billboards: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Losing its roar Ascential, the owner of Cannes Lions, has recorded a huge loss for 2020 after being forced to cancel the event last summer due to the pandemic.  As the U.K.’s Times reports ...
Tags: New York, Nbc, Advertising, NFL, Los Angeles, New York Times, Miami, Kfc, Cannes Lions, Sxsw, Taco Bell, Dwight, Univision, Duncan, Ascential, Donna Speciale



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