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Advertisers are gearing up for live events again

Hi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news:Advertisers bet on live events; And Omnicom ups its data pitch.If you got this newsletter forwarded, sign up for your own here. First up: Don't miss our webinar this Thursday on the future of ad targeting featuring execs from Mars Petcare, The Trade Desk, R/GA, and The Washington Post. Details here. Eli Joshua Ade/HBO Advertisers are banking on live e...
Tags: Advertising, Media, Nordic, Newsletter, Newsletters, Omnicom, Extreme Reach, Live Event, Marketing, FT


Apple Enables Subscription Podcasts

Apple unveiled a new option for podcast creators at its Spring Loaded event on Tuesday: Paid subscriptions. While Apple Podcasts will continue to offer ad-supported audio, this move signals new consumer revenue for the tech giant and a direct challenge to Spotify. Podcast publishers that wish to enable subscriptions have to pay $19.99 to enroll...
Tags: Audio & Podcasting, Media, Platforms, Subscriptions


QOTD: Does Hyundai’s 2021 Ioniq Hybrid Deserve Awards?

  Hyundai’s 2021 Ioniq hybrid and plug-in hybrid received the Best Hybrid Car and Plug-In Hybrid awards from U.S. News & World Report. Our question is, are they the best hybrids or not? Did the right car(s) win? In this year’s Best Hybrid and Electric Cars awards, U.S. News & World Report identified seven eco-vehicle categories […] The post QOTD: Does Hyundai’s 2021 Ioniq Hybrid Deserve Awards? appeared first on The Truth About Cars.
Tags: Alternative Energy, Electric Vehicles, Global, Green, Hybrid, Japan, Korea, Marketing, Media, New Cars, News Blog, Question of the Day, Sales, SUVs, Technology, Audi


Bloomberg Media’s Quicktake Expands to Cover ‘All Aspects of Culture’

Bloomberg Media has ambitious aims for Quicktake, the streaming channel launched in November that reached 7.4 million average monthly viewers across streaming channels between December and February, according to the company. Quicktake is expanding its original programming, anchoring high-production series around blockbuster talent to complement its slate of breaking news shows. Overall, Bloomberg Quicktake represents...
Tags: Briefly, Media


Shadow and Bone star Jessie Mei Li: ‘Fans find out everything’

The actor is about to hit the TV big time as a girl with special powers in Netflix’s new young adult fantasy. And the internet is in a frenzyJessie Mei Li currently inhabits a weird stratum of celebrity. At 25 years old, her biggest screen credit to date has been a single episode of the Channel 5 docudrama Banged Up Abroad. She hasn’t worked for a year. And yet, at the same time, a growing portion of the internet has become borderline hysterical about her.Search for her name and you’ll get the i...
Tags: Television, Social media, Fantasy TV, Young adult, Celebrity, Culture, Television & radio, Leigh Bardugo, Fantasy books, Children and teenagers, Media, Life and style


Complaints of loud TV commercials are growing, and now the FCC wants your help to turn down the volume

Samantha Lee/Insider Consumer complaints about loud TV ads are on the rise, according to Insider's analysis. Now, the FCC is seeking public comment on how to enforce its rules for broadcast and cable services. "I urge everyone who is annoyed to submit their complaints," said Rep. Anna Eshoo, who wrote the law. See more stories on Insider's business page. It's not just you. TV commercials are too loud, according to a growing number of complaints.More people are complaining t...
Tags: Tech Insider, Entertainment, Media, Advertising, News, INSIDER Data, BI Graphics, Samantha Lee


How Walmart is pitching advertisers

Hello and welcome to Insider Advertising for April 20. I'm senior advertising reporter Lauren Johnson, and here's what's going on:First, we're looking for nominations for the rising stars of PR. Submit your nominations here by April 23.Walmart pitch deck.TikTok becomes a mainstay for brands.Trading apps and influencers.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at LJohnso...
Tags: Advertising, Media, Newsletter, Newsletters, Walmart, E-commerce advertising, TikTok, Influencer Marketing


YouTube has demonetized James Charles temporarily amid allegations that he sexted minors

James Charles / YouTube James Charles has been demonetized, YouTube confirmed. YouTube told Insider that Charles has been "temporarily removed" from the Partner Program. The move follows more than 15 sexual misconduct accusations from men and boys. See more stories on Insider's business page. YouTube has temporarily removed one of its most popular creators from its Partner Program, restricting makeup YouTuber James Charles' ability to make money from the platform. In a statement t...
Tags: Tech Insider, Life, News, Creators, Media, Advertising, James Charles, Sexting, Sexual Harassment Allegations, YouTubers, YouTube, Digital Culture


YouTube says it has demonetized James Charles' channel temporarily amid allegations that he sexted minors

James Charles / YouTube James Charles' channel has been demonetized, YouTube confirmed. YouTube told Insider Charles had been "temporarily removed" from the Partner Program. The move came in the wake of more than 15 sexual-misconduct accusations from men and boys. See more stories on Insider's business page. YouTube has temporarily removed one of its most popular creators from its Partner Program, restricting the makeup YouTuber James Charles' ability to make money from the pl...
Tags: Tech Insider, Life, News, Creators, Media, Advertising, James Charles, Sexting, Sexual Harassment Allegations, YouTubers, YouTube, Digital Culture


Facebook Makes Its Foray Into Different Types of Audio

Ever since the Mark Zuckerberg popped up on Clubhouse two months ago, there has been little doubt that he had something up his sleeve. The social media company unveiled new audio projects, partnerships and creator tools on Monday, signaling that it wants to be a serious player in social audio and podcasting. In an interview...
Tags: Audio & Podcasting, Media, Platforms, Publishing


Time Accepts Cryptocurrency for Subscription Payment

Time announced today that it will begin accepting cryptocurrency as payment for digital subscriptions. The move is made possible by a partnership with Crypto.com. Top line Subscribers who pay with cryptocurrency make a one-time purchase of $49 for 18 months of access to content from Time.com. They will be able to attend subscriber-only events. As...
Tags: Publishing, Media, Time, Advertising, Briefly, Crypto com Top


‘A great deception’: oil giants taken to task over ‘greenwash’ ads

ClientEarth calls for tobacco-like health warnings on advertisements from fossil fuel firmsSome of the world’s biggest fossil fuel companies have used advertising to “greenwash” their ongoing contribution to the climate crisis, according to files published by the environmental lawyers ClientEarth. They describe the practice as “a great deception”.The files compare the adverts produced by ExxonMobil, Aramco, Chevron, Shell, Equinor and others with the companies’ operations and products, overall c...
Tags: Energy, Business, Media, Climate Change, Environment, Oil, Advertising, World news, Oil and gas companies, Energy industry, Fossil Fuels, Greenhouse Gas Emissions, ClientEarth, ExxonMobil Aramco Chevron Shell Equinor


Burnout hits ad agencies

Hello and welcome to Insider Advertising for April 19. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Ad agency burnout.Netflix cancellations.Top social brands.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Advertising professionals say the pandemic has led to increased workloads that are c...
Tags: Facebook, New York, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Netflix, New York Times, Burnout, Publicis, WPP, London England, Shein, Newsletters


Clubhouse Is Now a $4 Billion Company

Clubhouse just announced it has closed its Series C funding round, which values the company at $4 billion. The round was led by the venture capital firm Andreessen Horowitz with investors Tiger Global and DST Global joining for the first time. Co-founder and CEO Paul Davidson confirmed the news in Sunday's town hall with users....
Tags: Media, Advertising, Andreessen Horowitz, Tiger Global, DST Global, Platforms, Billion Company, Paul Davidson


Clubhouse Closes Its Series C Funding

Clubhouse just announced it has closed its Series C funding. The round was led by the venture capital firm Andreessen Horowitz with new investors Tiger Global and DST Global joining the round. Co-founder and CEO Paul Davidson confirmed the news in Sunday's town hall with users, but did not immediately disclose the financials behind the...
Tags: Media, Advertising, Andreessen Horowitz, Tiger Global, DST Global, Platforms, Paul Davidson


Facebook and fear in Manila: Maria Ressa’s fight for facts

Ex-CNN reporter and founder of the news site Rappler on life under the relentless social media assault of the Duterte regimeAs terrible as the events were that played out on Capitol Hill on 6 January, Maria Ressa admits to feeling “a small amount of relief” about them. An ex-CNN bureau chief, and now the founder of her own news organisation, Rappler, she had spent the past two years sounding a warning about what she’d seen happen in her native country, the Philippines.There, a Facebook-fuelled t...
Tags: Facebook, Media, Social Networking, America, Social Media, World news, Cnn, Asia Pacific, Philippines, Digital Media, Capitol Hill, Manila, Rodrigo Duterte, Rappler, Maria Ressa


‘In this world, social media is everything’: how Dubai became the planet’s influencer capital

Once a small port on the edge of a desert, Dubai is now a magnet for reality stars and a jet set crowd looking to beat the vaccine queue. But do the filtered images tell the whole story?On the electric blue tarmac of a helipad on the edge of Palm Jumeirah, an artificial island on the Dubai coastline, Busra Duran stands on tiptoes. Wearing multicoloured trainers and a pink tulle minidress, the 28-year-old Turkish influencer is posing for photos in front of a red helicopter. Her husband, Gökhan Gü...
Tags: Technology, Media, Instagram, Saudi Arabia, Social Media, World news, Middle East and North Africa, Digital Media, United Arab Emirates, Dubai, Disneyland, Duran, Palm Jumeirah, Gulf News, Coelho, Sheikh Mohammed bin Rashid al-Maktoum


Matchbox Moves Towards 100% Recycled Materials

Matchbox is headed towards 100 percent recycled, recyclable, or bio-based materials by 2030. Is this the end of die-cast cars as we know them?   In an announcement today, Mattel said these are its goals across all products and packaging. The company’s manifesto, the Drive Toward A Better Future, calls for zero-plastic packaging. Forest Stewardship […] The post Matchbox Moves Towards 100% Recycled Materials appeared first on The Truth About Cars.
Tags: Technology, Media, Advertising, Marketing, Sales, Green, Industry, Electric Vehicles, Autos, Autonomous Vehicles, Collectibles, Hybrid, Mattel, Toy Cars, Matchbox, News Blog


Photo-sharing is back: how social media has framed the pandemic

Pictures of pubs and haircuts as UK Covid restrictions eased highlight how our digital lives have changedCoronavirus – latest updatesSee all our coronavirus coverageThey have flooded in recent days on to Twitter and Facebook, or been shared in excited texts and WhatsApps: photographs of beaming friends and colleagues, delightedly capturing the moment they could at last down a pub garden pint, or have a haircut, or receive a long-awaited vaccine.As Britain has begun to ease Covid restrictions and...
Tags: Facebook, Twitter, England, Media, Instagram, Social Media, UK News, Whatsapp, Britain, Digital Media, Coronavirus, UK Covid


Newsletter Platform Substack Goes Local

Substack, the newsletter platform, has become an object of obsession for journalists in recent months. The siren call of independence, minimal editing and, in some cases, bloated advance deals has lured name-brand journalists away from legacy publications including The New York Times. It's also attracted a cohort of divisive writers: Recently, Substack saw an exodus...
Tags: Media, Advertising, New York Times, Platforms, Newsletters, Substack


The NBA's return-to-work plan

Hello and welcome to Insider Advertising for April 16. I'm senior advertising reporter Lauren Johnson, and here's what's going on:The NBA's return-to-work plan.ABC News' new president Kim Godwin.TikTok micro and nano influencers.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Russell Westbrook #4 of the Washingto...
Tags: Media, Instagram, Cbs News, Advertising, Disney, Denver Nuggets, Newsletter, Trends, Digital Media, Nba, Abc News, Influencer Marketing, Russell Westbrook, Washington Wizards, Claire, Newsletters


Consumers Are Split on What Media Platforms Should Do With Their Data

The conversations swirling around the media and ad-tech industries these days hinge on consumer privacy--but in the midst of several changes to the way data is collected, it's likely to be a while before consumer sentiment related to data collection responds to those changes. Consumers don't feel in control of their data A new survey...
Tags: Media, Advertising, Data, Data & Insights, Mediaweek


How Brands and Agencies Are Navigating Relationships During—and Coming Out of—the Pandemic

While the past year was far from typical, the way that brands shifted spending during the Covid-19 pandemic and ensuing economic downturn offers some insight into how they manage during crisis--and what trends can be expected during recovery. In the lead up to Mediaweek this week, Adweek worked with Harris Poll to conduct a survey...
Tags: Media, Advertising, Adweek, HARRIS, Media Agencies, Mediaweek


The Ziff Davis Creators Guild Walks Out in Protest of ‘Bad Faith’ Bargaining

Members of the Ziff Davis Creators Guild staged a walk this morning, in response to what it calls bad-faith bargaining by Ziff Davis and its general manager Mike Finnerty, said ZDCG member Anna Rose Iovine. Ziff Davis voluntarily recognized the ZDCG more than two years ago, but since then the two parties have been unable...
Tags: Publishing, Media, Advertising, Ziff Davis, Mike Finnerty, Ziff Davis Creators Guild, ZDCG, Anna Rose Iovine Ziff Davis


A new platform is helping influencers create their own product lines

Ronak Trivedi. Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:A new startup is helping influencers create and sell productsThe exact media kit a TikTok influencer house uses to land brand dealsHow TikTok is shaping beauty and skincare brand trendsA look inside the influencer council of fintech giant KlarnaAnd more includ...
Tags: Media, Instagram, Youtube, Advertising, US, Newsletter, Trends, House, Sydney, Andreessen Horowitz, Charles, Puma, Asa, Baker, Klarna, Youtuber


‘I blamed myself’: how stigma stops Arab women reporting online abuse

Women in the Middle East and north Africa say social codes leave them unable to talk about social media abuse as pandemic pushes sexual harassment off the streetsThe first pornographic picture sent shivers of shock through Amal as she stared in horror at the phone screen. Until now, she had responded politely to the older man who had been messaging her on Facebook, hoping to deter his questions about her life with curt, one-word replies.More lurid pictures followed, some from pornographic magazi...
Tags: Facebook, Technology, Media, Bullying, Internet, Africa, Women, Social Media, Life and style, Society, World news, Middle East and North Africa, Egypt, Digital Media, Middle East, Global development


How media companies are returning to the office

Hi and welcome to Insider Advertising for April 15. I'm senior advertising reporter Lauren Johnson, and here's what's going on:First, a reminder to sign up for our event about the future of digital advertising on April 22 at 2 PM EST/11 PM PST with The Trade Desk, R/GA, The Washington Post, and Mars.How media companies are returning to the office.Inside Showtime's strategy.Meet IPG's Philippe Krakowsky.If this email was forwarded to you, sign up here for your daily insider...
Tags: Amazon, Post, Media, Washington Post, Stanford, Advertising, Newsletter, Trends, Eu, Bloomberg, Netflix, Digital Media, Showtime, Harry, Paramount, Viacom


Professor Scott Galloway’s Mediaweek Talk Pulled No Punches—Especially When It Came to Big Tech

With the deadliest period of U.S. history as the backdrop, a great dispersion is underway, reshaping the economic landscape and forcing a reckoning related to who it serves and who it doesn't. Scott Galloway, marketing professor at NYU's Stern School of Business, invokes a sense of urgency and sharp insight when he speaks--and his segment...
Tags: Media, Advertising, Nyu, Scott Galloway, Mediaweek, Stern School of Business


From Publishers to Lone Creators, Pico 2.0 Aims to Monetize Digital Media

The line between publishers and creators continues to blur, and Pico wants to help monetize it all. Since its launch in 2018, Pico software has helped independent publishers like Block Club Chicago, Defector Media and The Colorado Sun understand and monetize their audiences. As the nature of digital media has shifted, with platforms like Substack...
Tags: Media, Advertising, Pico, Colorado Sun, Monetize Digital Media, Block Club Chicago Defector Media


TikTok funds first episodic public health series ‘VIRAL’ from NowThis

TikTok is taking another step towards directly funding publishers’ content with today’s announcement that it’s financially backing the production of media publisher NowThis’ new series, “VIRAL,” which will feature interviews with public health experts and a live Q&A session focused on answering questions about the pandemic. The partnership represents TikTok’s first-ever funding of an episodic series from a publisher, though TikTok has previously funded creator content. Through TikTok’s Instructi...
Tags: Social, Mobile, Apps, Video, Media, Instagram, Social Media, Tech, Public Health, Viral, Interactive, NowThis News, Real-time, Levin, Bristow, Tiktok



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