Marketing


Posts filtered by tags: Mozilla[x]


 

Google Dominates US Paid Search – Can It Be Toppled?

In Q4 2018, Google accounted for 92% of all paid search clicks and 94% of all paid search ad spend in the U.S. for Merkle advertisers. That dominance is even greater on mobile devices, as Google click and spend share on phones amounted to 97% and 98%, respectively, in Q4. Now it’s certainly the case that some advertisers see Bing Ads and Yahoo Gemini ( ) accounting for a greater share of clicks and ad spend than the average Merkle advertiser, but independent parties like indicate a similarly ...
Tags: Apple, Firefox, Google, Amazon, Microsoft, Yahoo, US, Sem, Os, Safari, Mozilla, Merkle, Bing, Cpc, Bing Ads, Mozilla Firefox


A Mozilla-Led Coalition Is Pushing Facebook for Greater Political Ads Transparency in the EU

A Mozilla-led coalition of groups in Europe in fields including technology, human rights, academics and journalism sent a letter to Facebook urging the social network to release an application-programming interface that would allow for the study and analysis of political ads served by Facebook to people in the European Union. Facebook had not yet responded...
Tags: Facebook, Europe, Advertising, Eu, Mozilla, European Union Facebook, Social Pro Daily


Facebook urged to offer an API for political ad transparency research

Facebook has been called upon to provide good faith researchers with an API to enable them to study how political ads are spreading and being amplified on its platform. A coalition of European academics, technologists and human and digital rights groups, led by Mozilla, has signed an open letter to the company demanding far greater transparency about how Facebook’s platform distributes and amplifies political ads ahead of elections to the European parliament which will take place in May. W...
Tags: Social, Facebook, Europe, Transparency, UK, Advertising Tech, Social Media, Tech, Eu, European Union, Ireland, Nick Clegg, United Kingdom, Mozilla, Commission, European Commission


Facebook, Google and Twitter told to do more to fight fake news ahead of European elections

A first batch of monthly progress reports from tech giants and advertising companies on what they’re doing to help fight online disinformation have been published by the European Commission. Platforms including Facebook, Google and Twitter signed up to a voluntary EU code of practice on the issue last year. The first reports cover measures taken by platforms up to December 31, 2018. The implementation reports are intended to detail progress towards the goal of putting the squeeze on disinform...
Tags: Google, Social, Facebook, Twitter, Europe, Advertising Tech, Singapore, Social Media, Tech, Spokesperson, Eu, European Union, Law Enforcement, Artificial Intelligence, Policy, Software


Uncovering SEO Opportunities via Log Files

Posted by RobinRozhonI use web crawlers on a daily basis. While they are very useful, they only imitate search engine crawlers’ behavior, which means you aren’t always getting the full picture. The only tool that can give you a real overview of how search engines crawl your site are log files. Despite this, many people are still obsessed with crawl budget — the number of URLs Googlebot can and wants to crawl. Log file analysis may discover URLs on your site that you had no idea about but that ...
Tags: Google, US, Seo, Cms, Google Analytics, Mozilla, Bing, John Mueller, GoogleBot, Timestamp, Elasticsearch Logstash, RobinRozhon, Google Desktop Google Smartphone, Google Analytics Using


Mozilla calls proposed IT rule changes for intermediaries ‘blunt and disproportionate’

MeitY’s new proposed rules for intermediaries are “blunt and disproportionate solutions” to issues surrounding harmful online content, Mozilla Corporation said in a statement to MediaNama. Free speech vs regulation: a fine balance Content pulldown: Mozilla emphasizes that the new rules... ...
Tags: Travel, Ecommerce, News, Internet, Government, Censorship, Social Media, Policy, Regulation, Mozilla, Isp, Intermediary Liability, Mozilla Corporation, IT Act, IT Rules


Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views

Social and Search Forecast to Contribute Two-Thirds of Global Ad Growth Through 2020 By 2020 search and social are expected to account for 66 percent of global ad spend growth, according to new research data by Zenith. Video ad spend growth has also surpassed that of static images. Spending for online video ads is forecast to grow annually by 18 percent, while that of social media looks to grow by 16% annually. MarketingCharts Reaction: Facebook advertisers on alert as network breach exposes...
Tags: Facebook, Microsoft, Seo, Atlantic, Mozilla, Reddit, Pew Research Center, Sap, Taco Bell, Online Marketing News, Lee Odden, Apple IBM, TechCrunch Facebook, Digital Marketing News, Pew Research Center Facebook, TopRank Marketing TV YouTube Channel Gain


Open Branding: Mozilla, Once More, Crowdsources Its Evolving Brand

Mozilla is redesigning the familiar Firefox logo, and it wants your help as it rethinks its visual identity system. The non-profit with a single mission (defend the free and open web) is eager to establish a system that goes beyond the web browser. Its iconic Firefox is creating new types of browsers and a range of new apps and services using the internet as the platform. From easy screen-shotting and file sharing to using voice and virtual reality, these tools will help people be more efficie...
Tags: Firefox, Crowdsourcing, Design, Uncategorized, Advertising, Mozilla, Logos, Visual identity, Digital Brands, Online Brands


Firefox Lockbox iPhone iPad – Gestionnaire de Mots de Passe (gratuit)

Souvent associée au navigateur internet, Mozilla continue de décliner sa marque Firefox dans le domaine des applications mobiles avec l’arrivée de Lockbox, The post Firefox Lockbox iPhone iPad – Gestionnaire de Mots de Passe (gratuit) appeared first on MaxiApple.com.
Tags: Iphone, Ipad, Seo, Mozilla, Ipod Touch, App Gratuites, AppStore, Applications Gratuites, Navigateur, Firefox Lockbox


6 Facebook Advertising Mistakes Every Marketer Makes

Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers advertise on Facebook without methodical approaches. They then find themselves experiencing the same Facebook-related pitfalls. 1. Overlooking Video as a Marketing Method Research from BuzzSumo indicates a decline in engagement with many types of posts. Facebook reports that up to 15,000 pieces of content could appear in a person’s feed each time they ...
Tags: Facebook, Seo, Social Media Marketing, Mozilla, Facebook Advertising, Reuters Ipsos, Facebook There, Cambridge Analytica, Social Media Consulting, Facebook Marketers, Facebook Advertising Mistakes Every Marketer Makes


Why Mozilla’s CloudPets Victory Is Hollow

After claiming it planned to petition Amazon for the second time in as many months in the name of children's privacy, software community Mozilla has once again been charmed by sweet nothings from the ecommerce giant and scrapped its missive. Last month, the company aimed, but did not pull the trigger, at Amazon's Echo Dot...
Tags: Amazon, Advertising, Mozilla, Emerging Tech, Next Tech, Voice Interaction


Amazon Pulls Smart Toy CloudPets Amid Security Concerns

After claiming it planned to petition Amazon for the second time in as many months in the name of children's privacy, software community Mozilla has once again been charmed by sweet nothings from the ecommerce giant and scrapped its missive. Last month, the company aimed, but did not pull the trigger, at Amazon's Echo Dot...
Tags: Amazon, Advertising, Mozilla, Emerging Tech, Next Tech, Voice Interaction, Amazon Pulls Smart Toy


Mozilla Plans—Then Pulls—a Petition Requesting Amazon Be More Transparent About Kids’ Data

Amazon's Echo Dot for kids debuts Wednesday and, until it talked to the ecommerce giant late Monday, software community Mozilla was planning to release a petition, asking Amazon to update its product page to tell parents exactly what it will do with children's data. At 8:30 p.m. Monday night, however, a Mozilla rep emailed Adweek...
Tags: Amazon, Advertising, Mozilla, Emerging Tech, Data & Insights


Mozilla Wants to Know What Amazon Plans to Do With the Data it Collects From Children

On the eve of Amazon's release of the Echo Dot for kids, software community Mozilla has created a petition asking the retail giant to update its product page to tell parents exactly what it will do with children's data. In a post on the Mozilla blog, Ashley Boyd, vice president of advocacy, said Amazon is...
Tags: Amazon, Advertising, Mozilla, Voice, Emerging Tech, Data & Insights, Ashley Boyd


How to Stop Mozilla From Sticking Ads in Your Firefox Browser

Because all good things must come to an end, Mozilla has decided to follow through with its plan to insert ads into your sacred New Tab page, and it will be using Pocket—acquired in 2017—to do it. Luckily, Firefox users can take control of the situation with just a bit of effort.
Tags: Firefox, Science, Advertising, Web Browsers, Mozilla


Mozilla’s ‘Hubs’ builds a chatroom in VR for any browser and headset

Mozilla launched a new social experiment called Hubs that creates a private chat room in virtual reality. It's based on WebVR, meaning it works in any browser and on all mixed reality headsets from Google Cardboard to HTC's Vive. The post Mozilla’s ‘Hubs’ builds a chatroom in VR for any browser and headset appeared first on Digital Trends.
Tags: News, Trends, Social Media, Web, Mozilla, Computing, Vr, Htc, Virtual Reality, Hubs, WebVR, Chatting


For Immediate Release 134: We start with Starbucks and end with drones

In this April edition of The Hobson & Holtz Report, Neville and Shel talk about… Starbucks’ response to a racial incident in Philadelphia that went viral and sparked protests In an effort to reduce “noise pollution,” Ghana wants Muslims to issue the call to prayer via WhatsApp The line between earned and paid media is blurring and consumers don’t care which is which There’s a reckoning coming for terms and conditions Augmented Reality is making huge inroads (except in corporate communications)...
Tags: Mobile, Facebook, Business, Technology, Social Networks, Wikipedia, US, Barack Obama, Social Media, Communication, Journalism, Public Relations, Society, Blogging, Whatsapp, Software


Merkle Q1 2018 Digital Marketing Report Released

We are excited to announce that the Q1 2018 Merkle Digital Marketing Report is now available for download. The report is complete with key metrics and in-depth analyses on the evolution of developments across a variety of digital marketing channels, including paid search, paid social, SEO, display advertising, and more. In addition to high level performance indicators, this edition of the report includes data points on the growth of Showcase Shopping Ads, Google Maps ads, and the impact of Goog...
Tags: Google, Amazon, Facebook, Instagram, Sem, Mozilla, Merkle, Cpc, Merkle Digital Marketing Report, Digital Marketing Report, Google Facebook Amazon, Amazon Marketing Services


Best URL Shortening Tools For 2018

As reported a few days back, Google will soon be shutting down its URL shortening service Goo.gl. By April 13, 2018, users would no longer be able to create new shortened URLs using the Goo.gl console, while the console itself can no longer be used in March 2019. This comes to a surprise to a good number of people, as this is one of Google’s most popular services. The reason behind the discontinuation of this popular service is the result of Google shifting its focus to a new service called...
Tags: Google, Social Media, Seo, Link Building, Mozilla, Google News, Buffer, Branch, Hootsuite, Seo Tools, Buff, Backlinks, Social Media Management, Bit.ly, Url Shortener, Goo.gl


Mozilla’s new Firefox add-on stops Facebook tracking your online habits

Mozilla’s new Firefox add-on stops Facebook tracking your online habits Mozilla is capitalizing on the recent fears over Facebook privacy and data by creating a new Firefox extension that stops Facebook from tracking your online habits. The new “Facebook Container” creates a blue-c...
Tags: Firefox, Security, Facebook, Privacy, Internet, Sem, Mozilla, Ads, Radio Show, Cambridge Analytica, Facebook Container


As fallout from Facebook and Cambridge Analytica continues, marketers shrug

Though marketers such as Mozilla and Pep Boys have said they're pulling spending on Facebook ads at least for now, advertisers across the board are more likely to keep buying there. They're giving the social network the benefit of the doubt, calculating that its problems won't taint them or both."We at Clorox stand by Facebook as an essential partner in building our brands," Clorox Co. Chief Marketing Officer Eric Reynolds said in a statement. "We feel good about the steps Facebook is taking to ...
Tags: Facebook, Advertising, Mozilla, Clorox Co, Reynolds, Clorox, Eric Reynolds, Cambridge Analytica, Megan Graham


Marketers defend Facebook as Cambridge Analytica fallout continues

Though marketers such as Mozilla and Pep Boys have said they're pulling spending on Facebook ads at least for now, advertisers are far more often continuing to buy there. They're giving the social network the benefit of the doubt, calculating that its problems won't taint them or both."We at Clorox stand by Facebook as an essential partner in building our brands," Clorox Co. Chief Marketing Officer Eric Reynolds said in a statement. "We feel good about the steps Facebook is taking to protect peo...
Tags: Facebook, Advertising, Mozilla, Clorox Co, Reynolds, Clorox, Eric Reynolds, Cambridge Analytica, Megan Graham, Facebook as Cambridge Analytica


Firefox users: keep your personal information safe from Facebook with this browser extension

As our Cory Doctorow points out, the tools to protect yourself from non-consensual online tracking are already out there. He uses and recommends the EFF's free Privacy Badger browser plug-in to keep his online data to himself and out of the hands of creeps like Facebook, Google and Cambridge Analytica. If you're a Firefox user who wants to keep using Facebook, but worried about the sort of nonsense that the service has been getting up to of late, Mozilla has launched a new browser extension tha...
Tags: Firefox, Facebook, Post, News, Social Media, Mozilla, Eff, Cory Doctorow, Facebook Google, Facebook Share, Cambridge Analytica, Privacy Badger, Facebook Container, Facebook Container Extension From Mozilla


Keep Facebook from Spying on You with Firefox's New Extension

You can’t stop Facebook from tracking everything you do on the social network (unless you delete your account, of course), but there is a way to stop it from tracking where you go once you leave the company’s walled garden. All you need is Mozilla’s new Firefox browser extension: Facebook Container.Read more...
Tags: Firefox, Facebook, Science, Privacy, Social Media, Mozilla, Firefox Extension, Facebook Container Read


Mozilla’s Facebook Firefox tool helps keep your browsing habits more private

If you're concerned about Facebook and privacy, then you will want to check out Mozilla's Facebook Container add-on for its Firefox browser, which will limit Facebook's ability to track your browsing activity. The post Mozilla’s Facebook Firefox tool helps keep your browsing habits more private appeared first on Digital Trends.
Tags: Firefox, Facebook, News, Privacy, Trends, Social Media, Web, Mozilla, Computing, Cambridge Analytica, Facebook Container, Facebook Firefox


Facebook's Carolyn Everson goes on the defensive

Carolyn Everson, VP of global marketing solutions at Facebook, says she actually started her fix-it tour (our words) days before CEO Mark Zuckerberg ventured out to speak on the Cambridge Analytica affair. She called the company's top advertisers on Saturday, the day after the company first acknowledged the harvesting of data from some 50 million Facebook users by Cambridge Analytica. On Monday, she sent an email to a wider circle of advertisersan email some agency exces tell Ad Age was formulai...
Tags: Facebook, Mark Zuckerberg, Elon Musk, Advertising, Tesla, Mozilla, Silicon Valley, Everson, Cambridge Analytica, Garett Sloane, Carolyn Everson, Carolyn Everson VP


Facebook's Carolyn Everson goes on the defense

Carolyn Everson, VP of global marketing solutions at Facebook, says she actually started her fix-it tour (our words) days before CEO Mark Zuckerberg ventured out to speak on the Cambridge Analytica affair. She called the company's top advertisers on Saturday, the day after the company first acknowledged the harvesting of data from some 50 million Facebook users by Cambridge Analytica. On Monday, she sent an email to a wider circle of advertisersan email some agency exces tell Ad Age was formulai...
Tags: Facebook, Mark Zuckerberg, Elon Musk, Advertising, Tesla, Mozilla, Silicon Valley, Everson, Cambridge Analytica, Garett Sloane, Carolyn Everson, Carolyn Everson VP


Brand News: 10 Things You Need to Know for Thursday March 22

Brand news of note for Thursday March 22nd: Netflix designs custom typeface in Netflix Sans. Time Inc. titles no longer interest American Media Inc. as Meredith plans to sell Time, Sports Illustrated, Fortune and Money in addition to shedding 1,000 jobs. Facebook apology and “hard questions” rattles users as some of its 3 million advertisers, such as Mozilla, call for more accountability. AT&T and Time Warner defended merger plan in Washington. The Home Depot expands its Pinterest storefront. ...
Tags: Facebook, Pinterest, Time Warner, Youtube, Advertising, Nike, Netflix, Mozilla, Pfizer, Reckitt Benckiser, Meredith, Lindsay Lohan, Twitter Facebook, Omnicom, Aflac, American Media Inc


Real Valley Stories: Search Marketing With the Open Directory Project

Editor’s Note: Part 12 in an irregular series of stories from my many years in Silicon Valley. Part 11 talked about the time I got called into HR's office to meet with lawyers over industrial espionage. This time, a story involving gray hat search engine marketing in the early days of the Web. DMOZ is now closed.  Believe it or not, before the world of automated spiders that crawled the entire Web and ranked the results for your searches, much of the way we found content on the Int...
Tags: Google, Yahoo, Internet, Wikipedia, Marketing, Seo, Web, Google Analytics, Search, Aol, Mozilla, Silicon Valley, Oracle, Louis Gray, Topix, 3Cube


Yahoo parent sues Mozilla for replacing it with Google as Firefox default search

Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share. The post Yahoo parent sues Mozilla for replacing it with Google as Firefox default search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Tags: Firefox, Google, Yahoo, Seo, Mozilla, Channel: Seo, Google: Web Search, Yahoo: Search, Yahoo: Partnerships



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