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If My Music Changes, Should I Change My Artist Name?

Many musicians tend to go through an artistic evolution over the course of their career, and there can be any number of reasons why a band or artist might seek fresh moniker at some point to during their time in the industry. That said major rebranding, as Chris Robley here explains, can be a risky proposition. _________________________________ By Chris Robley of CD Baby from the DIY Musician 5 reasons you probably SHOULDN’T change your band name. Re-branding your music? It’s...
Tags: Facebook, Music, Marketing, Guest Post, Elvis Costello, Music Business, Chris Robley, D.I.Y, Publishing & Songwriting, Bowie Miles Joni Radiohead Dylan


How To Prepare To Release New Music [Ariel Hyatt]

Many artists spend so much time and energy writing and recording their music, that they almost ignore the essential steps needed to prepare for and launch its release. Veteran music publicist Ariel Hyatt has created a template to help artists avoid this crucial mistake.  _______________________________ By Ariel Hyatt of Cyber PR I was recently invited by the New Orleans Jazz & Heritage Foundation to give a masterclass all about how to prepare for and launch a new release. This ...
Tags: Facebook, Spotify, Music, Diy, Social Media, Digital Music, Indie Labels, Scott, Ariel Hyatt, New Orleans Jazz Heritage Foundation, WWOZ, Indie Music, D.I.Y, Cyber PR, Indie Musician, Diy Musician


‘Just The Cross’ by Influencers Worship [Saturday Morning Review]

Over the past few years, I’ve been listening to a lot of worship albums, and I have to say that there is a lot of talent in the Church. I also have to admit that I hadn’t head of Influencers Worship until I got this review album, but I’m glad I have! Influencers Worship new album Just the Cross has great live album energy and a collection of singable songs so that you can worship right along with it. I was blasting this album at work the other day (after hours), and it really helped to put...
Tags: Amazon, Music, Church, Seo, Cross, Influencers Worship


Post Surgery, Mick Jagger Still Has The Moves [VIDE0]

Just weeks after postponing a 17 Rolling Stones dates to have heart surgery, Mick Jagger rescheduled the full tour and posted a video on Instagram which proves that the 75 year old still has all the moves.             View this post on Instagram                       A post shared by Mick Jagger (@mickjagger) on May 15, 2019 at 4:58am PDT         ...
Tags: Music, Instagram, Social Media, Mick Jagger, Music Business, Live & Touring, Bruce Houghton, Rolling Stones


Unique Music Merchandise Ideas

Just like any small business, a band needs to turn a profit. Merch can be an excellent way to bring in additional revenue while also being the perfect avenue through which to expand a personal or artistic brand. _______________________ Guest post by Randi Zimmerman of the Symphonic Blog Being in a band has its perks, for sure. You get to travel around doing what you love, you don’t have to clock into work every day, and you will never have to come up with an excuse to get out of sho...
Tags: Music, Diy, Etsy, Marketing, Music Industry, Guest Post, Indie, Musicians, Merch, Merchandise, Music Business, Live & Touring, Odesza, Musician, Billie Eilish, Brooklynn


8 Best Methods For Promoting Your Music

In the digital age, many traditional obstacles to cultivating a successful career have been lifted. But this also means the field is more crowded. Cathy Baylis looks at how entrepreneurial artists can most effectively promote their music and stand out in the crowd. In this latest contribution to MusicThinkTank,  outlines the eight best and most effective ways to promote your music to an audience. "An industry report conducted by the Next Big Sound shows that over 90% of all artistswor...
Tags: Music, Diy, Marketing, Social Media, Indie, Musicians, Music Business, Music Think Tank, Musician, Owen Davie, D.I.Y, Music Marketing, YouTube & Video, Diy Musicians, Cathy Baylis


Utilizing Spotify Ad Metrics

It's natural for labels artists to wonder about the efficacy of the ads they're spending money on and, thanks to metrics now available on Spotify's Ad Studio, they are able to do just that, thereby gaining a better sense of user engagement on the platform. _____________________________ Guest post by Randi Zimmerman of the Symphonic Blog Ever want to know more than just who clicks your Spotify ads? Labels and artist teams have been asking for this insight for years, so of course, Spo...
Tags: Spotify, Music, Marketing, Guest Post, Streaming, Interscope, Music Business, Music Tech, Apps & Mobile, D.I.Y, Randi Zimmerman, Jimmy Brunetti, Croshal Entertainment Group


Facebook Adds Ticketing Powered By Eventbrite

Facebook has added ticketing to its Events platform, powered by Eventbrite, Ticketing On Facebook allows anyone with a Facebook Page to ‘Create Tickets’ in the initial event setup. U.S. roll out begins today. "700 million people use Facebook Events each month," Pat Poels, SVP of Platform at Eventbrite, "and partnering on this initiative is our effort to better serve the people responsible for bringing those events and gatherings to life - including small businesses and entrepreneurs wh...
Tags: Facebook, Music, Social Media, Musicians, Eventbrite, Music Business, Music Tech, Live & Touring, Musician, Bruce Houghton, Facebook Page, Facebook Events, Eventbrite Ticketing On Facebook, Pat Poels


How Spotify Pre-Saves Can Boost An Album Release

With the streaming age in full swing, pre-saves have booted out pre-sales and become a great way to get fans access to your music first, and give you a play count boost when your album finally drops. In this piece C hristine Elise Occhino walks us through how to utilize the Spotify pre-save feature for maximum efficacy. ___________________________ Guest post by Christine Elise Occhino of Soundfly's Flypaper In the new digital music market, pre-save (formerly known as “pre-sale,” bef...
Tags: Spotify, Music, Diy, Marketing, Music Industry, Guest Post, Indie, Musicians, Streaming, Music Business, Music Tech, Digital Music, Indie Labels, Musician, D.I.Y, Diy Musicians


20 Song Lyric Captions That Will Take Your Instagram Game to the Next Level

We're not afraid to admit it: coming up with an Instagram caption is tough. Whether you're trying to find the perfect summertime pun to accompany your bathing suit photo or a thoughtful quote for your selfie, being clever doesn't have to be hard if you find the right inspiration (or borrow someone else's). If you're looking for a cute way to take your posts up a notch, here are some awesome song lyric captions that work for just about any photo, with artists ranging from hip-hop to pop to countr...
Tags: Music, Instagram, Religion, Social Media, Lyrics, Digital Life


Selena Gomez Turns Sour on Social Media

Selena Gomez is one of the most popular singers on Instagram with 150 million followers. She posts regularly but urges others to take a break if it feels overwhelming.“For my generation specifically, social media has been terrible,” Gomez told Cannes. “I understand that it’s amazing to use as a platform but it does scare me when you see how exposed these young girls and boys are. I think it’s dangerous for sure.”She further elaborated…I’m grateful I have a platform. I don’t do a lot of pointles...
Tags: Music, Instagram, Social Media, Selena Gomez, Perspective, Cannes, Gomez


Tech We’re Using: Why Play a Music CD? ‘No Ads, No Privacy Terrors, No Algorithms’

Streaming services have revolutionized the discovery of songs, but here’s why Ben Sisario, who covers the music industry, still likes to listen to compact discs.
Tags: Music, News, Social Media, Innovation, Ben Sisario, Mobile Applications, Audio Recordings, Downloads and Streaming, Speakers (Audio, Compact Discs


4 Benefits To Recording, Releasing Commentary For Your Music

Sometimes it can be hard to convey everything you want about your music through the album alone - luckily this creates the perfect opportunity to release commentary, giving fans insight into your creative process while keeping them engaged in the music. ____________________________ Guest post by Hugh McIntyre of the Symphonic Blog Do you ever feel like you’re not able to convey the full story when it comes to a certain song with lyrics alone? Maybe there’s a fantastic behind-the-sce...
Tags: Apple, Google, Amazon, Spotify, Music, Diy, Youtube, Marketing, Music Industry, Pandora, Guest Post, Indie, Musicians, Streaming, Apple Music, Music Business


China Promotes Social Credit System with Propaganda Music Video

In an attempt to brainwash youths into believing China’s upcoming social credit system is fair, just and noninvasive, the Chinese government has recruited various popular Chinese singers to take part in a propaganda music video promoting the system. The music video stars the pop song “Live up to Your Word” and was produced by the […]
Tags: Music, Politics, Technology, China, Marketing, International, Anime, MV, Made In China, China Promotes Social Credit System


Marketing Smart: Who Is The Audience? [Jack Udell]

While many artists seek exponential growth borne of a viral stunt, too many of them focus on the tactics and strategy of making this happen without giving enough thought to what it is that their audience actually wants. _________________________ Guest post by Jake Udell from Art of Manager I need a stunt… I get that text multiple times a week  You too may be in need of viral power… A marketing driver capable of creating exponential growth for your artist or product. The cha...
Tags: Music, Diy, Marketing, Social Media, Music Industry, Guest Post, Indie, Musicians, Music Business, Musician, D.I.Y, Music Marketing, Diy Musicians


How to Make A Living As A Full Time Musician

The goal of most musicians is simply to earn a living doing what they love. But in this DIY, D2F, streaming and social media era, that goal can seem both simultaneously attainable and a million miles away. Ariel Hyatt talks to Eli Lev, who is making his living as an independent musician and their mutual efforts to help others do the same. ________________________________ By Ariel Hyatt of Cyber PR Eli Lev is a rare breed of artist. I started working with him in June if 2017 and imme...
Tags: Music, Mexico, Social Media, Indiana, Dc, Live & Touring, Musician, Ariel Hyatt, Sayulita, Eli, Indie Music, D.I.Y, Cyber PR, Indie Musician, Diy Musician, Indie Artist


Facebook Alters Its Video Ranking System

In what looks like a move that could possibly be changing things for the better, Facebook is once again tailoring its video algorithm, giving preference to videos containing longer runtimes and more repeat viewers, while penalizing so called 'content mills.' ______________________ Guest post by Bobby Owsinski of Music 3.0 In a move that’s probably better for everyone but a select few, Facebook is tweaking its algorithm when it comes to videos. The move penalizes subscribers that use...
Tags: Facebook, Video, Music, Diy, Marketing, Social Media, Music Industry, Guest Post, Indie, Musicians, Music Business, Music Tech, Musician, Bobby Owsinski, D.I.Y, YouTube & Video


15 Content Secrets to Boost Social Media Engagement

Whether it's your band/artist profile or your own personal page, the goal of most social media is to engage others in some form of communication, and to generate enough interesting content to keep them coming back. So how do you keep users engaged? Once again here content is king, so in this piece we look at fifteen content secrets that will help keep your social media channels firing on all cylinders. ___________________________ Guest post by Josh Carlyle The goal of any pages in ...
Tags: Post, Music, Instagram, Marketing, Social Media, Cta, Guest Post, Music Business, Purina, Josh, Facebook LinkedIn, D.I.Y, Josh Carlyle


7 Ways To Make Music Lessons More Affordable

Playing an instrument can be a wonderful experience for a child.  There are many ways to give your child a musical education without spending a fortune. The post 7 Ways To Make Music Lessons More Affordable appeared first on Bible Money Matters and was written by Melissa. Copyright © Bible Money Matters - please visit biblemoneymatters.com for more great content.
Tags: Family, Music, Children, Marketing, Frugality, Melissa


BandsInTown: How To Message You Trackers

For artists looking to communicate directly with their most tuned-in fans, BandsInTown now allows bands to post newly released music, upcoming shows, or simply share a personal messages with tracking fans. Here we break down how it's done. _________________________ Artists can engage directly with all active trackers by posting messages about new albums or shows, sharing photos, and reminding them how much you love them.   Go to the Home section and, in the Post to Bandsintow...
Tags: Post, Music, Diy, Marketing, Social Media, Guest Post, Musicians, Music Business, Apps & Mobile, Live & Touring, Bandsintown, Musician, D.I.Y, Diy Musicians, Bandsintown Posts


How to get people streaming your music

We’re proud to make it free and easy for artists to get their music on all the biggest services around the world – now it’s time to get people listening! So your music is online and available for people to hear from wherever they are on top services like Spotify and Apple Music. The next step is to get people listening so the streams start racking up and your fan-base builds across the globe. There are lots of ways to reach fans new and old. We’re going to share some of the best methods...
Tags: Facebook, Spotify, Music, Social Networking, Marketing, Online, Artists, How To, Community, Streaming, Promo, Playlists, Independent, Promotion, Don, Listeners


Workshop: How To Promote You Music On Social Media

While you're likely using the social media majors like Facebook, Instagram, and Twitter to promote your music, you may be frustrated with how little it's done to actually boost your music's performance. In this free workshop, Bobby Owsinski offers some pointers for musicians and engineers on how they can get the most out of marketing their music on social media. ________________________ Guest post by Bobby Owsinski of Music 3.0 If you’re like most musicians, artists, songwriters or p...
Tags: Music, Social Media, Facebook Instagram, Bobby Owsinski


The Event Marketing Lifecycle: When Can You Sell The Most Tickets?

When and where you market your event is essential to selling tickets, and thanks to a plethora of data, we can now map out an event's entire marketing lifecycle in order to pinpoint when the most opportune times to sell the maximum number of tickets will occur. __________________________ Guest post by Sophia Vaccaro of Eventbrite It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes d...
Tags: Music, Diy, Marketing, Music Industry, Guest Post, Indie, Musicians, Live Music, Miami, Las Vegas, Tickets, Eventbrite, Bay Area, Music Business, Music Tech, Live & Touring


Spotify tests voice-enabled ads for those who prefer talking to tapping

What do you do when you hear an ad on the radio or Spotify? Odds are, not much at all. But that may soon change soon; Spotify is testing audio ads that you can respond to with your voice. The post appeared first on Digital Trends.
Tags: Spotify, Music, News, Advertising, Trends, Radio, Home Theater, Mobile Voice Assistant


Tinder launches ‘Festival Mode’ to connect music festival goers with profile badges

In the latest of a string of products aimed at attracting and engaging a younger demographic, dating app Tinder this morning announced the launch of a new feature called “Festival Mode,” designed to connect singles attending the same music festival. Similar to “Spring Break Mode,” announced this February, “Festival Mode” will also involve the use of badges on user profiles to indicate an upcoming destination. These badges make it easier to spot, when swiping, those people who are planning to ...
Tags: Social, TC, Apps, Music, Tinder, Australia, Social Media, Tech, Dating, Festivals, Match, Dating Apps, Aeg, Match Group, U S U K, Mandy Ginsberg


Concerts From The Closet: Amy Speace’s “Yes” to Motherhood + Music Making

When critically acclaimed singer/songwriter, Amy Speace , live streamed a Concert Window album preview from her walk-in closet to the fans who had just helped fund its release, it wasn’t because she couldn’t book another venue. It was because she is both a new mom, and a musician, and with a one year old asleep down the hallway, it was a way to say yes to both. So far as I’ve observed it, the intersection of parenthood and any career is a tricky one to navigate. Reliable road s...
Tags: Amazon, Music, Marketing, Social Media, Streaming, Nashville, Women In Business, Motherhood, Livestreaming, Freelancer, Live Stream, Music Business, Music Tech, Live & Touring, Digital Music, Broadcast & Satellite


What Promotional Platforms Give Artists That Soundcloud, Dropbox, Do Not

As the music industry continues to evolve and change, promotion has become more important than ever but has, unfortunately, gotten anything but easier. That said, there are a number of promotional platforms which can help artists market their music at a minimal cost. Sadly, free doesn't necessarily mean effective. _________________________ Guest post by James Shotwell of Haulix Just because a service is free does not mean it’s right for your promotional needs. Promotion is the ...
Tags: Music, Diy, Youtube, Marketing, Guest Post, Dropbox, Musicians, Metallica, Soundcloud, Music Business, Musician, D.I.Y, Publishing & Songwriting, Diy Musicians, James Shotwell, Haulix


3 Updates Make Facebook A Better Place To Market Music

Facebook is rolling out FB5, a new design for that’s "simpler, faster, more immersive and puts your communities at the center."  Three of the updates offer musicians and music marketers new and better opportunities to stay connected with fans and sell more tickets. Some of the updates will roll out this week in the mobile apps, with more feature's being added in the coming weeks. In a change that should help sell more tickets, starting this summer, a Facebook Events tab will be located...
Tags: Facebook, Music, Diy, Marketing, Social Media, Music Industry, Indie, Musicians, Music Business, Musician, Bruce Houghton, Facebook Events, D.I.Y, Music Marketing, Diy Musicians, Within Facebook Messenger


Podcasting ad-revenue is predicted to double in 3 years

Podcasting is experiencing a second boom as it proliferates online and it’s only going to get bigger and more valuable. In case you’ve been stuck under a rock for the past few years, podcasts are the new media taking the world by storm. As music streaming continues to explode with popularity worldwide, more and more are adding podcasts to sweeten the deal and it’s making people fall in love with the platform. With services like Spotify betting big on podcasts for the future, it’s becomi...
Tags: Spotify, Music, Podcasts, Audio, Advertising, Podcasting, Music Streaming, Ads, Revenues, Digital Music News, Apple YouTube, WARC, Digital Revenues, Digital Music Apps


How Not To Get Caught In The Set It And Forget It Trap

Too many artists forget to change bios, links, call to actions, photos after an album, tour and other milestones and events. On this week's Music Biz Weekly podcast Michael Brandvold  and Jay Gilbert discuss some tips we learned from speaking with YouTube, like setting up your video name, description, keywords and custom thumbnail. Did you know that even the file name matters? [Author: Bruce Houghton]
Tags: Music, Diy, Youtube, Marketing, Music Industry, Indie, Musicians, Music Business, Music Tech, Musician, Bruce Houghton, D.I.Y, Michael Brandvold, Jay Gilbert, Music Biz Weekly Podcast, Music Biz Weekly



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