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Viral YouTube Formats: Creating Original Content That Works

For artists, creating original, successful content can be a challenge, but like so many things, systems and guides have been developed which can provide bands and artists with the structure for creating content that is either wholly new, or remixes preexisting elements in a new, unique way. ______________________________ Guest post by Jake Udell of Art Of Manager Earlier today, I found this article about the taxonomy of YouTube videos via Music Ally – It’s an outline for “how you ...
Tags: Music, Marketing, Guest Post, Vogue, Kendall Jenner, Music Business, Matt, Bill Burr, D.I.Y, Jake Udell, Matt Gielen, Publishing & Songwriting, YouTube & Video


If You Aren’t Posting Your Pre-Order Link, You Need Help With Your Digital Strategy

Posting everyday to promote a new release is fine. But if you aren’t posting a pre-order link, then you are making your fans jump through unnecessary hoops. Listen and learn from music marketing experts Michael Brandvold and Jay Gilbert on this week's Music Biz Weekly podcast. . [Author: Bruce Houghton]
Tags: Music, Diy, Marketing, Music Industry, Indie, Musicians, Music Business, Musician, Bruce Houghton, D.I.Y, Michael Brandvold, Jay Gilbert, Music Biz Weekly Podcast, Podcast: Music Biz, Diy Musicians


What Musicians Should Ask Themselves Before Hiring A Publicist

Sure every wants to be successful, but the route to success tends to vary wildly across the industry, and while the help of a publicist can do wonders for advancing the career of some artists, hiring one before you're ready, or when it's simply not right fit, can be a huge setback. _______________________________ Guest post by James Shotwell of Haulix Publicists can do a lot for your career, but only if you’re ready to work with them. Every artist wants to find success in t...
Tags: Music, Diy, Marketing, Music Industry, Pr, Guest Post, Indie, Musicians, Rolling Stone, Music Business, Musician, D.I.Y, Publishing & Songwriting, Diy Musicians, James Shotwell, Haulix


In 1999, David Bowie knew the internet would change the world

David Bowie was well known as a rock star, but somehow his other interests and accomplishments remain obscure. In this 1999 interview, he explains why he knows the internet is more than just a tool and why it was destined to change the world.He launched his own internet service provider in 1998, BowieNet. It ceased operations in 2006.When you think of the brilliant minds who understood what a game changer the internet was going to be back in the '90s, you probably don't think of David Bowie. Thi...
Tags: Music, Technology, Internet, Social Media, Journalism, Bbc, Computers, Jeremy Paxman, Innovation, David Bowie, Tony Blair, Bowie, BBC Newsnight, Paxman


R.E.M. Copyright Complaint Gets Trump Tweet Axed by Twitter

Apparently even Donald Trump is not immune to copyright takedowns. On Friday, the president tweeted a mocking video playing R.E.M.’s “Everybody Hurts” over Democrats’ reaction to the State of the Union—originally created by some dude using the pseudonym “Carpe Donktum” and best known for winning an Infowars meme…Read more...
Tags: Twitter, Music, Science, Technology, Social Media, Copyright, Donald Trump, REM, Infowars, Our Garbage President, Dmca Takedown


How To Make The Most Of A Song, Album Premier

It's a cutthroat industry out there, and when time comes for you to throw your hat in the ring and release new music, it's up to you to do everything you can to maximize its impact. Here several industry experts weigh in on what artists must do to capitalize on 'premiere culture' as it functions today. ______________________________ Guest post by James Shotwell of Haulix With competition fiercer than ever, you need to be sure your next premiere has a meaningful impact. How did ...
Tags: Music, Marketing, Earth, Guest Post, Musicians, Youtube Video, James Rhodes, Rhodes, Music Business, Bandcamp, Substream Magazine, D.I.Y, Publishing & Songwriting, Logan White, James Shotwell, Molly Hudelson


Email Lists For Musicians: Where To Get Started

An oldie but a goodie, email marketing is one of the best ways to turn fans who like your music into fans who buy your music, but building a robust, profitable email list can feel like a daunting task, from getting subscribers to choosing a platform, to actually producing good content. Here we look at how to make it all happen. ____________________________ In this new piece on MusicThinkTank, contributor Laura Schneider offers future music industry marketers some essential advice on how...
Tags: Music, Marketing, Music Business, Music Think Tank, Owen Davie, MusicThinkTank, D.I.Y, Laura Schneider


5 Things You Need To Have Ready Before You Tell Anyone About Your Music

Having music is all well and good, but when it comes to getting a relevant party interested, your ephemeral window of opportunity can't be wasted. Here we Chris Robley details five critical elements you must be able to call upon if you want to cultivate interest in your work. ______________________________ By Chris Robley of CD Baby for the DIY Musician blog No, I’m not talking about a recording. Not a press quote. Not a marketing plan. Not a logo. Not a social media following. T...
Tags: Music, Marketing, Maine, Guest Post, Musicians, Montreal, Music Business, LA Times, Chris Robley, Folk Alliance International, D.I.Y, Publishing & Songwriting


Music Industry Veterans Launch Global Sweetshop Management, Marketing Agency

New integrated talent management and digital marketing agency Sweetshop has launched with offices in Los Angeles, London, Shanghai, Bangkok, Auckland, Sydney, and Melbourne. The company was founded by CEO Angus Imlach, who previously served as the LA-based talent director at Crowdmix, while its core team includes the likes of former international marketing director for Universal Music, Jamie Hole, artist manager and festival curator Ross Patel, and music publicist Dave Morley. Hole, wh...
Tags: Music, UK, La, Marketing, Ed Sheeran, Universal, Melbourne, Glastonbury, Music Business, Bruce Houghton, Capitol, Morley, Patel, Secret Garden Party, Eton Messy, John Newman


Ariana Grande Fans: The Fans Every Artist Needs

Already a hugely successful artist, Ariana Grande's release of Thank U, Next has proven that her army of fans are willing to go above and beyond, and are the sort of devoted supporters which every artist needs in their life. ______________________________________ Guest post by James Shotwell of Haulix With the success of Thank U, Next Ariana Grande fans have proven themselves to be among the best fans in the entertainment world. Ariana Grande released her long-awaited fifth stu...
Tags: Music, Beyonce, Marketing, Social Media, Guest Post, Ariana Grande, Elvis, Music Business, Ariana, James Shotwell


4 Techniques To Make Instagram Stories Work For You In 2019

While the value of Instagram as a promotional tool among artists has, by now, long been established, the story feature of this social media platform is often overlooked. Here Hugh McIntyre offers four ways artists can get the most out of this aspect of Instagram in the coming year. _____________________________ Guest post by Hugh McIntyre of TuneCore [Editors Note: This article was written by Hugh McIntyre. This article is part two of Hugh’s Instagram Tips article earlier this month....
Tags: Facebook, Music, Instagram, Marketing, Social Media, Guest Post, Music Business, Hugh, TuneCore, Hugh McIntyre, D.I.Y, Forbes Sonicbids


What Should Be Included In A Tour Sponsorship Deck

Nothing is free, particularly in the music industry, and putting together a fantastic tour or festival requires money. One of the best ways to secure funding for these sorts of events is through sponsorships - but doing so requires careful planning. _________________________ Guest post by Randi Zimmerman of the Symphonic Blog So, you want to create an amazing sponsorship deck? Here’s how. Nothing is free in this world. If it was, we could all fund our freshest festivals and eve...
Tags: Music, Marketing, Guest Post, Live & Touring, D.I.Y, Randi Zimmerman


Being A Successful Musician: What Actually Matters

While talent and ability are certainly important factors when it comes be becoming a successful artist, more important still is differentiation. Here we look at what it means to separate yourself from the back like this, and what really matters when it comes to differentiation. ___________________________ Guest post by Jake Udell of Art of Manager If you’re an artist, you have to be great. But when push comes to shove between greatness and differentiation, differentiation wins. ...
Tags: Music, Marketing, Daft Punk, Kanye West, Guest Post, Lady Gaga, John Mayer, Ava, Music Business, Nelly, Krewella, D.I.Y, Jake Udell, Alec Benjamin, Publishing & Songwriting, Ava Max


How To Use Affordable Ads On Spotify To Promote Music

With such a large number of Spotify subscribers still operating on the free tier, this streaming platform presents a huge opportunity for artists to advertise their music. Here we look at the basics of getting an ad on Spotify, and how to target it at a specific audience. ___________________________ Guest post by Tarryn Meyers of Symphonic Spotify currently has 200 million active users, over half of which are free-tier subscribers. As we all well know, the real price for th...
Tags: Spotify, Music, Marketing, Guest Post, Streaming, Digital Music, D.I.Y, Tarryn Meyers, Symphonic Spotify


How Artists Can Drive Brand Partnerships

With such a high volume of new music constantly being released, artists and their music have a difficult time breaking through and getting traction among listeners. That said, the upheaval and transformation of the traditional music industry has given the scrappy do-it-yourselfers a chance to succeed with the help of brand partnerships. ________________________ Guest post by Maxwell Zotz, director of brand partnerships and artists relations, MAX With upward of seven million new tr...
Tags: Music, Marketing, Guest Post, Music Business, Musician, Kit Kat, D.I.Y, Publishing & Songwriting, Sponsirship, Maxwell Zotz, Crocs Post Malone


Why Musicians Should Think More B2B, Less About B2C

In this piece, Bobby Owsinski explains why, in the new music economy, artists need to think more about Business to Business transactions instead of just focusing on Business to Consumer transactions. _________________________ Guest post by Bobby Owsinski of Music 3.0 You might be wondering about the title and that’s because it contains some popular business-speak, so let me translate – B2B means “business to business” and B2C means “business to consumer.” This really relates to artis...
Tags: Facebook, Music, Diy, Marketing, Music Industry, B2C, Guest Post, Indie, Musicians, B2b, Music Business, Live & Touring, Indie Labels, Musician, Bobby Owsinski, D.I.Y


Talk: Rivers Cuomo Prepackages His Internet Presence

The musician on his platonic Tinder use and his addiction to an audience’s cheer.
Tags: Music, News, Social Media, Rivers, Cuomo, Weezer (Music Group


Maroon 5 Superbowl Show Mediocre, Big Boi The Winner, Amazon and Pandora Stats Confirm

UPDATED: Maroon 5's Superbowl performance is being called mediocre, at best. Add the damage already caused by their controversial 'take-the-knee' dissing decision to perform, and it all seems to have been hardly worth it for the band. Just in case you are still not convinced, check out these stats from Pandora and Amazon Maroon 5 has a 253% spike in station adds on Pandora after their Superbowl performance. Not bad, until you learn that Big Boi spiked more than 946% on Pandora, despite a ...
Tags: Music, America, Social Media, Pandora, Super Bowl, Streaming, Maroon 5, Alexa, Amazon Music, Music Business, Big Boi, Gladys Knight, Bruce Houghton, BOI, Chloe, Halle


Maroon 5 Superbowl Show Was Mediocre and Big Boi Is The Real Winner, Pandora Stats Confirm

Maroon 5's Superbowl performance is being called mediocre, at best. Add the damage already caused by their controversial 'take-the-knee' dissing decision to perform, and it all seems to have been hardly worth it for the band. Just in case you are still not convinced, check out these stats from Pandora. Maroon 5 has a 253% spike in station adds on Pandora after their Superbowl performance. Not bad, until you learn that Big Boi spiked more than 946% on Pandora, despite a very brief appearan...
Tags: Music, America, Social Media, Pandora, Super Bowl, Streaming, Maroon 5, Music Business, Big Boi, Gladys Knight, Bruce Houghton, BOI, Chloe, Halle, Pandora Maroon


Super Bowl half-time show: Maroon 5, Travis Scott and Big Boi – live!

Maroon 5 to perform alongside a slew of special guestsBig new trailers for Avengers: Endgame and Toy Story 4 expectedFollow the latest score and action here 1.14am GMT Okay so I was wrong about that chronology as Travis Scott, introduced by Spongebob, has landed, I imagine for the first time ever on CBS. It’s a nice change of tone and it’s interesting hearing CBS try to deal with his swearing. 1.10am GMT There’s a lot of fire as well as Levine in a tracksuit top which is obviously a conc...
Tags: Music, Television, Media, Advertising, NFL, Sport, World news, US news, Culture, Television & radio, US sports, US television, Super Bowl, Cbs, Maroon 5, Travis Scott


Wear Justin Bieber's Middle Name On Your Crotch For $138

Justin Bieber has launched a new clothing line dubbed Drew House and the internet is having a field day. The fashion is inspired by the Biebe's middle name and features an array of unisex beige corduroy items, including a pair of corduroy shorts with word “Drew” embroidered on the crotch that retail for $138. Yes, we have photos: UPDATED: The $138 pants and the entire clothing line are sold out, for now, proving that... we don't even what to think about what it proves... ...
Tags: Music, Marketing, House, Justin Bieber, Music Business, Major Labels, Bruce Houghton, Biebe


How To Keep Fans Engaged On Social Media Before A Show

Engagement (particularly when it comes to social media) has become all the buzz for not only bands and artists looking to connect with fans, but also for the venues where those musicians perform. Here we look at six techniques venues can use to draw in music lovers. ___________________________ Guest post by Stefanie May from the Eventbrite blog This is a guest post by Stefanie May, the Marketing Director for The Capitol Theatre in Port Chester NY. Image by Scott Harris.  As m...
Tags: Facebook, Music, Diy, Marketing, Social Media, Music Industry, Guest Post, Fans, Indie, Musicians, Music Business, Music Tech, Live & Touring, Concerts, Musician, Dawes


4 Instagram Best Practices For Musicians In 2019

For those serious about their music career, dismissing Instagram as a casual photo sharing app can be hugely detrimental to your career. In the wake of Instagram's meteoric rise to become one of the top social media platform's, we look at four key practices for artists looking to capitalize on the service in 2019. __________________________ Guest post by Hugh McIntyre for TuneCore If you’re still thinking of Instagram as nothing more than that app that lets you share snaps with your...
Tags: Music, Diy, Instagram, Marketing, Social Media, Guest Post, Indie, Musicians, Music Business, Musician, TuneCore, Hugh McIntyre, Instagram Best, D.I.Y, Forbes Sonicbids, Diy Musicians


Four Types Of Indie Music Fans

Here Nick Carr of RazrMusio dissects the four types of people who typically comprise a listening audience, and how one can go about converting a casual attendee into a dyed-in-the-wool-fan.   ____________________________ Guest post by Nick Carr of RazrMusic I help run an acoustic music night at a local pub in every Wednesday night and I notice that attendances go up or down depending on a whole range of things. Who is playing, the weather and so on. Lately though, I have been thi...
Tags: Music, Diy, Marketing, Music Industry, Guest Post, Indie, Musicians, Music Business, Live & Touring, Indie Labels, Musician, Nick Carr, D.I.Y, Diy Musicians


Is Printing, Selling Physical CDs Still Worth It?

While there is a lot of nostalgia surrounding the CDs and CD buying culture, the manufacturing costs and associated complexities of creating them leave a lot of more contemporary artists wondering if, in the digital age, CDs are really worth it at all. _______________________________ Guest post by Brad Pack of Soundfly's Flypaper When was the last time you bought a CD? Many of us have fond memories of growing up with CDs. I can remember rushing to the local record shop after schoo...
Tags: Spotify, Music, London, Beyonce, Taylor Swift, Marketing, Guest Post, Paul Mccartney, Nielsen, Justin Timberlake, Boomers, Music Business, Kenny Chesney, Dan Baker, Tay Tay, Ari Herstand


Three Simple Tips, Tricks To Boost Music Using Video

As a contemporary artist marketing your work, it's essential to focus on video across all available platforms. Here we look at three basic tricks for how you can utilize video in effectively promoting your music to fans. ___________________________ Guest post by Steve Lloyd of Dotted Music As an artist, it is important to make the most of what you have and not depending on outside help for creating content. Taking control of where and how you publish is important – and what is more i...
Tags: Music, Lana Del Rey, Marketing, Guest Post, Steve Lloyd, D.I.Y, YouTube & Video, IGTV Facebook Twitter


Leon Bridges Turns Trump's Tweets Into Songs [VIDEO]

Donald Trump is known for his outrageous tweets, and newly Grammy nominated singer Leon Bridges turned them into short songs this week on Jimmy Kimmel Live! It's hard to know if one should laugh or cry... photo:  Michael Vadon [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)] [Author: Bruce Houghton]
Tags: Twitter, Music, Jimmy Kimmel, Tweets, Social Media, Donald Trump, Trump, Leon Bridges, Bruce Houghton, Michael Vadon


6 Best FREE Tools, Ideas For Show Promotion

Once you've planned the perfect show or event, you are then faced with the uncomfortable necessity of getting people to actually attend. Luckily, there are a variety of tools and strategies out there for doing precisely that. __________________________ Guest post by Ronnie Higgins of Eventbrite You’ve organized a can’t-miss event. You’ve settled on a venue, enlisted performers or speakers, and dialed in on details. And you’ve set up your ticketing options. Now, you’re faced wi...
Tags: Facebook, Music, Social Media, Guest Post, New Orleans, Eventbrite, Mardi Gras, Facebook Events, Facebook Event, Ronnie Higgins, MailChimp Emma HubSpot, Facebook Event Facebook Events


If You Don’t Understand Video Monetization You Need Help With Your Digital Strategy

You need help with your digital strategy if you don’t understand video monetization. That's what Michael Brandvold and Jay Gilbert explore on the Music Biz Weekly podcast this week. Learn how to monetize your videos on Youtube and who is eligible. More on past Music Biz Weekly podcasts here. [Author: Bruce Houghton]
Tags: Video, Music, Youtube, Marketing, Musicians, Music Business, Musician, Bruce Houghton, D.I.Y, Michael Brandvold, Jay Gilbert, Music Biz Weekly, Podcast: Music Biz, YouTube & Video


Grimes and Azealia Banks subpoenaed in Elon Musk lawsuit

Musicians ordered to preserve evidence related to a tweet by Musk that shareholder plaintiffs claim caused financial losses to TeslaThe US district court of northern California has granted a motion to subpoena the musicians Grimes (AKA Claire Boucher) and Azealia Banks in the ongoing lawsuit against Tesla founder Elon Musk brought by a group of the company’s shareholders.Additional subpoenas will be served against the publications Business Insider, the New York Times and tech website Gizmodo. Th...
Tags: Business, Music, Elon Musk, Technology, Media, Celebrity, California, US, Social Media, Tesla, Life and style, World news, Regulators, US news, Stock Markets, Culture



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