Marketing


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6 Digital Marketing Trends for 2019 and How to Adopt Them

While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach its ideal customer just when that customer needs it. With the constant flux of new technologies, the way that companies need to reach these customers has to evolve to make up the difference. Here are 6 digital marketing trends to consider for your 2019 marketing strategy. Digital Marketing Trend #1: Omnichannel Marketing Today’s consumer uses multiple ch...
Tags: Apple, Google, Amazon, Facebook, Instagram, Seo, Linkedin, Netflix, Facebook Messenger, House Of Cards, Bigcommerce, Alexa, Forrester, Digital Marketing, Digital Marketing Trends, Netflix Amazon


Blazing trails: Fyre Festival was actually a huge marketing success, so what went wrong?

There is a lot of discussion about failures coming from the Fyre Festival debacle. Most conversations whisper fraud, or shout customer anger, and yet the fact remains that Fyre’s  marketing was arguably some of the best ever done. The social media strategy was extremely savvy and played on all the Millennial triggers necessary to amplify the message across the entire internet with an average cost of $20,000 for each influencer. If you want to learn more about how the entire affair unfolded, you ...
Tags: Customer Experience, Sem, Netflix, Hulu, Brand Experience, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Social Media Strategy, Dennis Wakabayashi Integer Dallas


What to Do If Your Cable TV Bill is Too High

Cable companies are a supreme example of a natural monopoly. They’re the easiest example for economics professors to use, because, due to structural conditions, only a few competitors can exist in any cable market. Often, there is only one option that consumers can choose. The consumer has no leverage and is thus at the mercy of the cable company. Over the years, the price of cable has increased significantly. Luckily, other forms of technology and media have grown as well, leading to a shift i...
Tags: Verizon, Saving Money, Expenses, Marketing, Netflix, Dish Network, Hulu, DirecTV, Money Tips, Netflix Hulu Plus


Amazon Prime Video Sees Itself as a ‘Global Network,’ and Says It’s Not Focused on Netflix

It's been exactly one year since Jennifer Salke accepted the job as head of Amazon Studios, and she gave reporters a state of the union at the Television Critics Association's winter press tour in Pasadena, Calif. One of her big initiatives when she arrived at Amazon from NBC, Salke said, was getting her hands around...
Tags: Amazon, Advertising, Netflix, Television Critics Association, Pasadena Calif, Amazon Studios, Jennifer Salke, Salke, TCA Press Tour


AT&T’s Upcoming Streaming Service Doesn’t ‘Need to Beat Netflix’ or Disney

One of the biggest TV industry face-offs will occur at the end of the year, when both Disney and AT&T roll out their new streaming services shaking up the OTT industry. But AT&T doesn't see the direct-to-consumer space as a winner-takes-all, Turner chief Kevin Reilly said today at the Television Critics Association's winter press tour...
Tags: Advertising, Disney, Netflix, Turner, Television Critics Association, Kevin Reilly, Streaming & OTT, TCA Press Tour


YouTube beats Apple, Netflix as the most trusted brand by millennials

The popular video sharing website YouTube climbed up in an annual Mblm study, moving up from third place in 2018 and coming ahead of both Apple and Netflix in final 2019 rankings.  The post YouTube beats Apple, Netflix as the most trusted brand by millennials appeared first on Digital Trends.
Tags: Apple, Business, News, Youtube, Trends, Social Media, Web, Netflix, Computing, Millenials, Movies & TV, Apple Netflix


Kingdom Season 1 Episode 5 Recap

Kingdom Season 1 Episode 5 Recap In the previous episode of Kingdom, Lee Chang, Mu-yeong, and Seo-bi evaded arrest and set off to Sangju to meet with Lord Ahn Hyeon. The head scholar, Kim Sun was arrested for conspiring against the crown and the rest of the scholar leadership learned of the zombie disease ravaging the kingdom. What does this next installment have in store? Let’s find out as we recap Kingdom season 1 episode 5! Making Camp PB = PB || {};...
Tags: TV, Movies, Kingdom, Seo, Netflix, Recap, TV Recap, Chang, Hanyang, Kim Sun, Ahn, ComingSoon, Lee Chang, Royal Army, Mu yeong, Jiyulheon Chang


The State Of Internet Privacy In 2019

Internet privacy is something that more and more people are becoming concerned with, and for good reason. While our use of websites and apps skyrockets, so does the chance of someone violating your privacy. This is because the incentives are all messed up. It’s common practice for businesses to try and acquire as much personal information about you as possible. That’s because this data is more powerful than ever. When a business has a ton of data about you they can be more effective with their m...
Tags: Google, Amazon, Facebook, Privacy, Eu, Netflix, Comcast, Vpn, Branding, Napster, FastPeopleSearch, Comcast Xfinity AT T Verizon Fios


Kingdom Season 1 Episode 4 Recap

Kingdom Season 1 Episode 4 Recap In the previous episode of Kingdom, Lee Chang revealed his identity to the magistrate and helped clean up the magistrate’s office after the zombie attack. Chang also discovered that the king had died and had been turned into a zombie. What does this next installment have in store? Let’s find out as we recap Kingdom season 1 episode 4! A Dead Sprint PB = PB || {}; PB.gptStandAlone = PB.gptStandAlone || {}; PB.gp...
Tags: TV, Movies, Kingdom, Seo, Netflix, Recap, TV Recap, Chang, Hanyang, Kim Sun, ComingSoon, Lee Chang, Royal Army, Haewon Cho Clan, Jiyulheon, Jiyulheon Along


4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

Black Mirror – Bandersnatch from Netflix has got everyone talking. While the interactive viewing experience is an unparalleled-first, many are concerned about the data gathered based on the viewing choices they’ve made, and how Netflix can leverage that information in the future. Others believe this is the beginning of product placements done smartly. For example, right at the beginning, the viewer must choose between Kellogg’s Frosted Flakes and Sugar Puffs to proceed with the story. Despit...
Tags: Amazon, Steve Jobs, Seo, Marketing Strategy, Netflix, Commerce, Black Mirror, Mckinsey, Kellogg, Bandersnatch, Tokopedia Indonesia, Black Mirror Bandersnatch, Ecommerce Marketing Takeaways, Bandersnatch Netflix


After the Fyre Failure, What is the Role for Brand Influencers?

Brand influencers are a popular marketing tool because of their niche focus on a specific digital area. They include models, sports heroes, foodies, experts and all kinds of other bloggers. Companies use people (like me) to effectively increase their brand awareness because of our experience and online followings. After being heavily promoted by brand influencers on Instagram, the Fyre Festival failed spectacularly in spring of 2017. In addition, after watching the Netflix documentary, “Fyre: Th...
Tags: Instagram, Marketing, Sales, Netflix, Bahamas, Pablo Escobar, Bella Hadid, Fyre Festival, Billy McFarland, Kendall Jenner Emily Ratajkowski, Brand Influencers


Fluid Commerce: How Subscription Services Are Changing the Way We Shop

We are a globe filled with online shoppers. And the UK is the world’s third biggest e-commerce market and the world’s second biggest online grocery ordering market. This evolution in shopping behavior has increased the trust and confidence in online ordering and experimentation, giving rise to a new breed of online services: subscriptions. Today, more than a quarter of UK shoppers are signed up to a subscription box, spending more on them than ever before (from £18.49 in 2016 to £56 in 2017), an...
Tags: Amazon, Spotify, UK, E-commerce, Sem, Netflix, Insight, Subscription, Dollar Shave Club, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group


Thinking Like a Challenger Will Help Brands Persevere in a Turbulent Marketing World

Before there was Airbnb, pre-Uber and prior to Netflix's response to those household cries of "Why is there nothing good on TV?" brand strategy focused on the notion of best practice. It made sense, it worked, and it was how conventions in brand advertising, design and consumer experiences were formed. By following a best practice...
Tags: Advertising, Netflix, Airbnb, Voice, Challenger Brands


Lessons Learned From Fyre Festival’s Mishandling of Influencer Marketing

A hot topic lately is the dueling Fyre Festival documentaries. Regardless of whether you prefer Netflix's portrayal or Hulu's sinister narrative, one thing both cover is the role that influencers played in unknowingly perpetuating the lie. This fact is intrinsically linked to a bigger trend today. Although consumers still love following macro-influencers on social, they...
Tags: Advertising, Netflix, Hulu, Voice, Influencers


FX CEO John Landgraf Takes Aim at Netflix’s ‘Not Remotely Accurate’ Ratings Data

FX Networks CEO John Landgraf has never been shy about publicly taking shots at Netflix, but he took things to a new level today at the Television Critics Association's winter press tour in Pasadena, Calif. Landgraf lambasted the streaming service for the selective--and he says, misleading--ratings data that Netflix shared last month. In a letter...
Tags: Advertising, Netflix, Television Critics Association, John Landgraf, Pasadena Calif, Landgraf, TCA Press Tour


What Marketers Can Learn From the Fyre Festival Fiasco

It all started with so much promise: eight models on a yacht, Kendall Jenner and 400 other social media influencers, but it ended in a debacle producing nearly endless chatter. Since the Netflix and Hulu documentaries about the 2017 Fyre Festival were released in January, a big debate has surfaced about the merit of influencer...
Tags: General, Advertising, Netflix, Kendall Jenner, Hulu, Voice


How To Tidy Up Your PPC Accounts

Spring cleaning has come early this year with the popularity of the Netflix hit “Tidying Up With Marie Kondo.” Marie Kondo is a Japanese organizing consultant who has come up with her own method of cleaning out and tidying up.  In the show, Marie helps people apply her method to their homes and the results are simply amazing. All over social media, I’ve seen post after post of my friends cleaning out their clothes, pantries, books and linen closets to part with all sorts of unnecessary items a...
Tags: Time, Sem, Ppc, Netflix, Efficiency, Agency Life, Don, Marie Kondo, PPC Account Cleanup, KonMari Method, Ppc Spring Cleaning, Marie Kondo Marie Kondo, Komono, Tidying Up with Marie Kondo, Account Organization, Campaign Organization


Netflix Gives Us All the Warm Fuzzies in Nature Documentary Ad During Super Bowl

Netflix returned to this year's Super Bowl, airing a 30-second spot during the game's third quarter for Our Planet, its upcoming natural history series. The streaming service claimed it was the first time a nature documentary series had a spot in the Super Bowl. Netflix touted the series, which will premiere on April 5, as...
Tags: Advertising, Netflix, The Big Game, Streaming & OTT


Instagram: beware of bad influencers…

The picture-sharing site and its ilk are full of celebs peddling products and not being open about what they get in return. Will regulation help?The sun-drenched beaches of Exuma gleamed as brightly as the skin of the world-famous supermodels stretched out on yachts or dancing around flickering fires in the promotional video for Fyre, the glamorous music festival turned shambles turned scam that became the subject of the Netflix documentary Fyre: The Greatest Party That Never Happened.The likes ...
Tags: Twitter, Fashion, Technology, Media, Instagram, Internet, Advertising, Social Media, Snapchat, Netflix, Kendall Jenner, Marketing & PR, Bahamas, Emily Ratajkowski, Bella Hadid, Bella Hadid Kendall Jenner


Netflix Just Updated the Logo Animation That Runs Before All Original Programming

Netflix is changing up what viewers see before the opening of its original shows. Ahead of awards season, the streaming video service is adding an enhanced animated logo for every original show it produces. Starting today, the company will begin rolling out a short clip that features the familiar red "N," which then appears to...
Tags: Advertising, Netflix, Publishers & Platforms


4 Things You Are Paying for — But Rarely (Or Never) Use

When it comes to hidden charges, you might be surprised at what you are paying for. In a number of cases, it probably doesn’t even occur to you that you are paying for something you rarely — or never — use. Here are 4 things that you might be paying for, even though you don’t use them: 1. Cable Channels Do you really watch all those cable channels you are paying for every single month? If you have cable or satellite TV, you might not be getting your money’s worth. Does it really matter if you...
Tags: Marketing, Frugal Living, Netflix, Food Network, Espn, Garageband, Shopping Smart, Nickelodeon On


Kingdom Season 1 Episode 3 Recap

Kingdom Season 1 Episode 3 Recap In the previous episode of Kingdom, the bodies of the villagers in Jiyulheon were found and taken to the magistrate’s office, the bodies re-animated and killed all at the magistrate’s office, and Lee Chang evaded arrest. What does this next installment have in store? Let’s find out as we recap Kingdom season 1 episode 3! Survival of the Fittest PB = PB || {}; PB.gptStandAlone = PB.gptStandAlone || {}; PB.gptAut...
Tags: TV, Movies, Kingdom, Seo, Netflix, Recap, Mu, TV Recap, Chang, Hanyang, ComingSoon, Lee Chang, Haewon Cho Clan, Dongnae, Lee Seung hui, Dongnae Chang


CBS All Access Expands With The Twilight Zone Revival and a New Version of Stephen King’s The Stand

The next year will see the debut of several new streaming services from big media companies like Disney, AT&T and NBCUniversal. And while they all have Netflix in their sights, those OTT services will also have to compete with offerings like CBS All Access, which has had a three-year head start in building up a...
Tags: Stephen King, Advertising, Netflix, Cbs, Streaming & OTT, Disney AT T, TCA Press Tour


CBS All Access Expands With The Twilight Zone Spinoffs and a New Version of Stephen King’s The Stand

The next year will see the debut of several new streaming services from big media companies like Disney, AT&T and NBCUniversal. And while they all have Netflix in their sights, those OTT services will also have to compete with offerings like CBS All Access, which has had a three-year head start in building up a...
Tags: Stephen King, Advertising, Netflix, Cbs, Streaming & OTT, Disney AT T, TCA Press Tour


Crip-a-Cola: From Gang to Brand?

Can a gang become a brand? This is a question asked in the new Netflix show, Trigger Warning,  produced by and starring Michael Render, AKA Killer Mike, one half of the Grammy-winning rap group Run the Jewels. Killer Mike of Run the Jewels performing at Pitchfork Chicago on July 19, 2015 (Photo Credit: Me) In Episode three, “White Gang Privilege,” Mike explores America’s love of the Outlaw, real and imaginary, and typically white: Al Capone, Tony Soprano, Tony Montana, Michael Corleone, John...
Tags: Amazon, Better Call Saul, Stephen Colbert, Advertising, America, Atlanta, Georgia, Netflix, United States, Killer Mike, Coca Cola, Coke, Branding, Trademarks, Mike, COLA


Bandersnatch Proved That Audiences Want to Engage and Have a Dialogue With Their Video Content

Looking beyond Bandersnatch, the expectation and demand for interactive TV is just starting. Netflix has already announced plans for more interactive TV shows, thanks to the Black Mirror episode's popularity with audiences. If you consider that Bandersnatch was a success with millennials and older generations who didn't even grow up with that much interactive content,...
Tags: Advertising, Netflix, Voice, Black Mirror, Bandersnatch


Meet the 'cleanfluencers', the online gurus who like things nice and tidy

Marie Kondo may be the biggest name in decluttering, but Instagram is awash with cleaning experts with millions of followersIt may not be spring yet, but everybody’s cleaning. Or, at the very least, they are talking about it. It has only been a month since Tidying Up With Marie Kondo launched on Netflix, but the series, starring the Japanese organisation expert, has already become something of a phenomenon. It has sparked joy among some, and arguments about how many books you should have in your...
Tags: Media, Instagram, Women, Social Media, Life and style, Netflix, Digital Media, Homes, Marie Kondo, Kondo


We Are Social’s Monday Mashup #431

Celebrity influencers commit to post transparency The practice of how influencers make clear whether their endorsements on social media are paid-for has been subject to much debate. Now, in a move towards greater transparency, 16 celebrities are pre-empting action from Britain’s competition watchdog by formally committing to state clearly if they have been paid or received any gifts or loans of products that they endorse. The Competition and Markets Authority (CMA) has published a guide for inf...
Tags: Facebook, Twitter, UK, Pinterest, Instagram, Nbc, Youtube, US, Seo, Linkedin, Netflix, Britain, Birmingham, Mashup, Adweek, Frank


How to set goals and achieve them with the RIGHT reward

Chocolate can help you lose weight. No, seriously. It can. Or at least that’s what Charles Duhigg, habit expert and author of The Power of Habit, says: “Although it seems like very dissimilar rewards, it’s actually very similar in a neurological perspective … What happens is that chocolate is an extrinsic reward. You’re eating it and it tastes good. Over time, your brain will learn that there’s intrinsic rewards from exercise.” When you set goals and find the right reward, you can build strong h...
Tags: Marketing, Netflix, Personal Development, Charles Duhigg, Duhigg


Eco-friendly options for decluttering waste

Clutter in your home creates a weight, in every sense of the word. From the physical weight of moving objects around to the mental weight of maintaining each item, to the emotional weight of retaining items out of guilt. Ultimately, having too much stuff can take a toll. With the documentary Minimalism hitting Netflix a few years ago, and now Marie Kondo teaching everyone how to declutter their homes, the idea of decluttering and downsizing seems to be everywhere these days. There are many reas...
Tags: Facebook, Design, Electronics, Clothing, Shoes, Social Media, Nike, Features, Repair, Netflix, Community, Recycle, Recycling, Sell, Reuse, Landfill



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