Posts filtered by tags: Netflix[x]


Why We Are ‘Taken’ by Certain Storylines

There it was on my Netflix page, reinforcing a PR lesson too many of us ignore: “Taken.” It wasn’t the original “Taken” movie, starring Liam Neeson. Nor was it either of the two movies that followed. Notice how I didn’t call them “sequels?” They aren’t sequels — they are more like reboots. Basically the same exact movie made three times. The only variable is which city Liam Neeson half destroys while he stops at nothing to rescue his family. And now this. It turns out my Netflix was trying to re...
Tags: PR Training, Media Relations, Media Training, Storytelling

Coca-Cola brings back New Coke in partnership with Netflix’s ‘Stranger Things’

Coca-Cola is bringing back the one thing its fans never asked for in the first place.  In the summer of 1985 Coca-Cola made one of its biggest blunders, changing the formula of its flagship beverage, which it dubbed New Coke. The new version lasted just 79 days on the market and has become a cautionary tale for marketers. But the beverage giant is celebrating its mistake in a partnership with Netflix’s sci-fi thriller “Stranger Things.” New Coke will be weaved through several episodes of the...
Tags: Advertising, Geoff Cottrill, Atlanta, Netflix, North America, Coca Cola, Coke, Matt, Smyth, Coca Cola North America, New Coke, Ross Duffer, Eggo Waffles, Duffer Brothers, Stuart Kronauge, KFC Barry Smyth

Hulu Review – How Hulu Compares to the Competition

Have you tried Hulu yet? This Hulu review shows how you can cut the cord on cable TV and save a lot of money, while still being able to watch great TV programs and movies! Remember the days when you could only watch television if you had a fancy cable package with 100+ channels? These days, there are numerous television and streaming services to choose from including Sling, Netflix, Amazon Prime Video, and you guessed it, Hulu. In this review, we’ll focus on Hulu – a streaming television service...
Tags: Japan, Entertainment, Marketing, Netflix, Hulu, Money Management, New Hulu, Sling Netflix Amazon, Mindy Project ABC, All Hulu, Hulu Cloud DVR, Hulu Originals Hulu, Give Hulu

Design fiction: The business value of designing imaginative new worlds

Over the years we have prided ourselves on having produced numerous great examples of ‘futures world building’ for innovative clients like BAT, Dimension Data, UCT’s Graduate School of Business, Santam and Woolworths; so we totally get and buy into the immense power that fictional narratives can play for companies wanting to explore possible imaginative futures. Although now, with a far more holistic understanding of the science behind futures studies, we can retroactively see the value of c...
Tags: Business, Science Fiction, Hollywood, Design, La, Berlin, Advertising, Los Angeles, Strategy, Bbc, Netflix, Ford, Netherlands, William Gibson, Design Fiction, Gizmodo

The CW practices patience in 2019-2020 season

Having renewed nearly its entire primetime lineup back on January 31, the CW entered pilot season with a short list of projects needed to fill the rare vacancies on the fall schedule. As such, the network will introduce just two new series in October, one of which adds yet another DC Comics property into the mix. It’s certainly unusual for a network to renew all of its freshman series, but The CW President Mark Pedowitz said on a press call Thursday morning that with more than 500 scripted sh...
Tags: Abc, Advertising, Netflix, Cbs, New Mexico, Nielsen, Warner Bros, Emma Roberts, Cw, Mark Pedowitz, Nancy, Nancy Drew, Roswell, WB, Riverdale, UPN

After Honing TBS’ Comedic Voice, WarnerMedia Risks Damaging the Brand by Adding Dramas

As much as Disney and AT&T's WarnerMedia wouldn't want to admit it, they have a lot in common. Both entertainment companies just went through massive mergers (Disney and Fox; AT&T and Time Warner), are in the midst of creating new streaming services to take on Netflix (each rolling out within the next year) that will...
Tags: Time Warner, Advertising, Disney, Fox, Netflix, TV Upfronts, WarnerMedia

How to Segment Your Audience for Demand Generation

In the first post in our series on demand generation, we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. Now, we’re going to cover one of those areas in detail: audience segmentation. Knowing how to effectively manage and segment your audience and direct the right resources to the right people at the right time is the principle by which all marketing campaigns live and die. And demand generation campaigns are no ...
Tags: Marketing, Netflix, B2b, MarketingSherpa, Demand Generation

Tencent’s mixed bag for Q1: record profit despite weakest revenue growth yet

Tencent, Asia’s largest tech firm, had a horrific 2018 on account of a country-wide freeze on new game monetization in China, but there’s evidence it has turned the corner. The company’s new mobile gaming hit Game for Peace has yet to kickstart the company’s recovery from a few weakening quarters, but its booming financial technology division has helped to neutralize the brunt to some degree. The Chinese social media and gaming titan ended the first quarter of 2019 with its slowest revenue growt...
Tags: TC, Facebook, Asia, China, Social Media, Tech, Companies, Netflix, Alibaba, Tencent, WeChat, Earnings, Alibaba Group, iQiyi, Baidu, Tencent Video

Disney upfront: ABC gets lost in massive presentation

Walt Disney told attendees to arrive early to its upfront presentation at Manhattan’s Lincoln Center on Tuesday afternoon for an immersive “Disney experience.” What that experience was wasn't clear. Agency executives and marketers waited around David Geffen Hall for the doors to open. It was like waiting in line to meet Mickey Mouse at Disney World, so maybe, in a way, attendees were treated to a true Disney experience. This year’s Disney experience was certainly different than those of previ...
Tags: Jimmy Kimmel, Abc, Advertising, Disney, Fox, Netflix, Comcast, Manhattan, Philadelphia, Espn, Lincoln Center, Hulu, Walt Disney, Mickey Mouse, Disney World, Kimmel

Kimmel slays and Constance Wu jokes abound: Upfronts download

Welcome to our special pop-up TV upfronts roundup. Each day this week we’re bringing you breaking news and some of the best (and worst) of TV’s dog-and-pony show, curated by Jeanine Poggi, senior editor, and delivered directly to your inbox. Get it in your email by signing up here.  Where’s ABC? ABC was the anchor of Disney’s massive upfront presentation, its first since acquiring assets from 21st Century Fox. But the alphabet network got lost in the more than two-hour presentation filled with...
Tags: Japan, Jimmy Kimmel, Abc, Advertising, Disney, Fox, Netflix, Comcast, Espn, Warner Bros, Nbc Universal, Hulu, Detroit, National Geographic, Walt Disney, Univision

Digital Trends Live: WhatsApp security flaw, Alexa Guard, and more

On the latest episode of Digital Trends Live, we discuss WhatsApp’s security flaw, Alexa’s new advanced home security features, Netflix’s entrance into gaming, Japan’s high-speed train test, and more. The post Digital Trends Live: WhatsApp security flaw, Alexa Guard, and more appeared first on Digital Trends.
Tags: Mobile, Gaming, Japan, Trends, Social Media, Whatsapp, Netflix, Smart Home, Alexa, StarLink, Alexa Guard, Dt Live, Digital Trends Live

Disney strikes deal with Comcast to assume full control of Hulu

Walt Disney Co. will take full operational control of Hulu, in a deal with Comcast Corp. that will value the streaming service at more than $27 billion and steps up the fight against Netflix Inc. The valuation represents a bet on continued rapid growth for Hulu, home of original hits such as “The Handmaid’s Tale.” Just a month ago, Hulu was valued at $15 billion when it bought out AT&T Inc.’s 9.5% stake. In its agreement, Disney guarantees Comcast an equity valuation no lower than $27.5 billi...
Tags: Nbc, Advertising, Disney, Fox, Netflix, Comcast, Nbc Universal, Rupert Murdoch, Hulu, John Landgraf, Walt Disney Co, Netflix Inc, AT T Inc, Landgraf, Comcast Corp, Bob Iger

NBC's upfronts teeter between streaming future and broadcast past

NBC Universal’s upfronts presentation on Monday morning epitomized the delicate limbo traditional TV broadcasters find themselves. While the peacock celebrated hits like “This Is Us” and “Keeping Up With the Kardashians,” it also nodded to a very near future when much of its content will likely be watched in a drastically different way than it is now. In the nearly two-hour stage show, which included performances by Latin star Luis Fonsi and “The Voice” judges, Kelly Clarkson, John Legend, Bl...
Tags: Apple, Nbc, Jimmy Fallon, Advertising, Netflix, Comcast, Volkswagen, Nielsen, Nbc Universal, Seth Meyers, Hulu, Adam Levine, Walt Disney, Nbcu, John Cena, Linda Yaccarino

How Condé Nast built a sound video structure on YouTube

At first glance, Architectural Digest doesn’t seem like it was made for YouTube. After all, it's an almost a 100-year-old design magazine concerned with luxury homes—no kids making slime or articles featuring K-Pop sensations--but in the past year the Condé Nast-owned publisher quadrupled its audience on YouTube. Now, Architectural Digest has 1.4 million subscribers to its channel, as Condé Nast has re-calibrated its entire approach to the video site and digital platforms. This has helped rei...
Tags: Google, Facebook, Milan, Robert Downey Jr, Youtube, Advertising, Netflix, Conde Nast, Conde Nast Entertainment, Tastemade, Morgan, Facebook Twitter, Architectural Digest, Conde, Amazon YouTube, Pamela Drucker Mann

Fox Sports' rowdy upfront pitch focuses on what's really making money

Terry Bradshaw has four Super Bowl rings, a film resume that includes roles in two canonically great Burt Reynolds movies, and a country-fried, gospel- inflected tenor that once landed him on the Billboard Hot Country Singles chart. A loopy raconteur and irrepressible jokester, the Pro Football Hall of Famer and longtime Fox Sports studio analyst has a wealth of experience to draw on while he’s merrily improvising his way through his many speaking engagements. But for this particular upfront ev...
Tags: New York, Tim Tebow, Abc, Advertising, Disney, NFL, Fox, Netflix, Arizona, Michael Jordan, Nba, Espn, Meyer, Bronx, Ohio State, Yankees

one-to-one personalization

Twenty years ago, in early 1999, the HBR published a pioneering article on the future of personalization titled “Is your company ready for one-to-one marketing?” Reading it is a flashback to the heady days of the dot-com era, with Amazon as case study number one. The article states: “Relationship marketing is grounded in the idea of establishing a learning relationship with each customer, starting with your most valuable ones. Think of a learning relationship as one that gets smarter with each ...
Tags: Amazon, Netflix, Hbr, Branding, Ann Handley, Everage, Data-driven Marketing

Netflix buys children's media brand as Disney rivalry heats up

Netflix Inc. acquired the StoryBots children’s media brand as the world’s largest streaming service prepares to challenge rival Walt Disney Co.’s kid-friendly online platform scheduled to start in November. Under the deal, StoryBots creators Gregg and Evan Spiridellis will produce more original content including series and short-form specials, Netflix said Thursday, without disclosing terms. Buying StoryBots and expanding its programming may help Netflix draw more children and parents, ...
Tags: Star Wars, Advertising, Disney, Los Angeles, Netflix, Walt Disney Co, Netflix Inc, Gregg, Comcast Corp, Europe Latin America, Los Gatos California, Catapult Capital LLC, Evan Spiridellis, Apple Inc AT T Inc, Asia Brothers Gregg, JibJab Inc

Google pledges more privacy. Plus, new Woodstock 50 drama: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today So far in 2019, Apple launched an ad campaign boasting of its commitment to user privacy, and Facebook CEO Mark Zuckerberg promised -- after successive user data scandals -- that “the future is private.” Yesterday it was Google’s turn to publicly tackle the hot tech topic of t...
Tags: Google, Facebook, Mark Zuckerberg, Washington Post, Jay Z, Advertising, Nike, Netflix, Conde Nast, Wall Street Journal, Biz Stone, Sundar Pichai, Woodstock, Variety, Sloane, Now Variety

The Office, Friends and Grey’s Anatomy Were Netflix’s Most Streamed Shows Last Year

Netflix spends more than $8 billion annually on original content, but most of the top 20 shows streamed on the service in the U.S. last year were library shows like The Office and Friends, according to new SVOD content ratings data from Nielsen. The measurement company shared the new data today during an upfront press...
Tags: Office, Advertising, Netflix, Nielsen, Grey, TV Upfronts, Streaming & OTT

All 15 Seasons of Donald Trump’s Apprentice Franchise Now Streaming for Free on Tubi

Netflix might have struck a multiyear creative partnership with Barack and Michelle Obama last year, but another streaming service has beaten it to the punch when it comes to actually airing a series starring a U.S. president. Beginning today, all 15 seasons of The Apprentice and The Celebrity Apprentice---the reality franchise that helped put Donald...
Tags: Advertising, Netflix, Michelle Obama, Donald Trump, Barack, Streaming & OTT

Why you won’t want to miss this year’s B2B Next Conference

If you attended last year’s inaugural B2B Next Conference & Exhibition, then you’re most likely counting down the days until September 30th when Andy Hoar and team get you back to Chicago for more ecommerce expertise.  What’s exciting about this year’s event is they’ve added a third day, doubled the number of speakers and increased their conference tracks to six. Another exciting aspect about this year’s event and what we’re really looking forward to, is that there will be four expert keynote...
Tags: Events, Seo, Chicago, Netflix, B2b, McCord, Patty McCord, Doblin Group, Wingo, Scot Wingo, Andy Hoar, Megan Burns, Larry Keeley, Jason Scot

Hulu tops 28 million users, announces new binge-watch ad format at NewFronts

Hulu has topped 28 million U.S. subscribers, gaining at least 3 million users since January, the streamer announced ahead of its NewFront presentation on Wednesday morning. This includes 26.8 million paid subscribers and 1.3 million promotional accounts. Hulu enters the NewFronts as the streaming marketplace grows increasingly crowded. It continues to play catch-up to Netflix, which boasts over 60 million users in the U.S.   The company’s ownership mix has also changed in recent months. Wa...
Tags: Advertising, Netflix, Comcast, Chrissy Teigen, Hulu, 21st Century Fox, Walt Disney, Chang, David Chang, Teigen, Kate McKinnon, Liane Moriarty, Vox Media Studios, Majordomo Media, AT T While Hulu, Elizabeth Holmes Hulu

Forget what you think you know about content marketing: B-to-B CMO Spotlight

There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand. The same notion is alive and well in content marketing where catchy “click bait” headlines vie for your attention but rarely lead to memorable or meaningful engagement. Unless you’re Randy Frisch, CMO of ...
Tags: Facebook, Spotify, Advertising, Netflix, David Ogilvy, Jerry Maguire, Frisch, Randy Frisch CMO

Chase's tweet goes viral (in a bad way). Plus, Google ad sales disappoint: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Chase sent a #MondayMotivation tweet that backfired--it struck many people as tone-deaf and poor-shaming. Taking a casual, chatty tone, the bank offered up a hypothetical conversation between a customer and his or her bank account. "You: why is my balance so low. Bank account: m...
Tags: Google, Amazon, Facebook, Youtube, Advertising, Bloomberg, Netflix, United States, Mtv, Levy, Barclays, Chase, Ikea, Bank, Airbnb, Sports Illustrated

Netflix will eventually run ads, industry execs predict

There might be a future in which Netflix users scroll past ads to find the latest season of “Stranger Things," some industry executives predict.  Executives from Google and UM Worldwide said Monday they believe Netflix—like most platforms looking to grow—will ultimately serve ads. Netflix, with its nearly 150 million subscribers, has so far been ad-free and insists advertising is not necessary in a world built on direct relationships with viewers. But as Netflix evolves, things might chang...
Tags: Apple, Google, Youtube, Advertising, Disney, Netflix, Levy, Hulu, Iab, Interpublic, JPMorgan Chase, Kristin Lemkau, Digital Content NewFronts Tara Walpert Levy Google, Joshua Lowlock, Lowlock

5 Quick Ways to Get More Conversions from Your Landing Pages

Landing pages. They’re the unsung heroes of B2B marketing. You won’t see them up for many awards, but their role in the buyer’s journey is critical. Without them, your database would be decidedly threadbare, and you’d have little idea what kind of content or offers your customers value most. Most marketers know the fundamentals of landing page best practices: compelling copy, top-right form placement, social proof. But beyond the basics, there are many small yet effective ways you can maximize t...
Tags: Marketing, Netflix, B2b, Consumer, Lead Management

Ad Age’s Agency Report reveals weak agency growth and Avengers breaks the box office: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Ad Age’s 75th Annual Agency Report is out this morning, and it’s not all good news for U.S. agencies. U.S. agency revenue  rose by just 1.7 percent in 2018, the weakest growth since the ad market emerged from recession. Ad agency revenue grew just 0.4 percent and m...
Tags: Amc, Israel, Advertising, David, Netflix, New York Times, The Times, Benjamin Netanyahu, Nancy Dubuc, Hermès, North America, Times, Wall Street Journal, Kfc, Arnold, Trump

Amazon spent $1.7 billion on video and music in Q1 Inc. said it spent $1.7 billion on video and music content during the first quarter of this year, the first time the technology and retail giant has itemized the growing cost of providing streaming services to consumers. In a filing with the Securities and Exchange Commission, the Seattle company said it spent $1.5 billion on video and music during the same period in 2018. That sum includes the cost of licensing content and producing original filmed and musical offerings, as well a...
Tags: Amazon, Hbo, Advertising, Netflix, Netflix Inc, AT T Inc, Amazon com Inc, HBO Bloomberg Intelligence

6 ways OTT is shaking up the TV landscape from nudity to new ads

The way people are watching TV has changed with over-the-top viewing that bypasses traditional cable, but advertising has not quite caught up. Brands are still stuck in a 15- and 30-second commercial mindset. Companies like CBS, Viacom and Hulu are hoping to fix that, however, enticing advertisers to update their strategies in the age of on-demand video and streaming TV. “We need to educate and inform marketers that it’s worth the effort,” says Peter Naylor, head of ad sales at Hulu. “The juic...
Tags: Hbo, New York, Cbs News, Advertising, Los Angeles, Netflix, Mtv, Cbs, Hulu, Pluto, King, Viacom, Pluto TV, Philo, Ott, Xumo

Why The Office, Now One of Netflix’s Biggest Hits, Still Resonates With Audiences

For all the talk about the $8 billion-plus that Netflix shells out annually for original content, one of the most popular series streamed on the service is a title that existed long before Netflix began streaming shows: The Office. The NBC sitcom debuted in 2005 and ran for nine seasons before signing off in 2013...
Tags: Nbc, Advertising, Netflix, Streaming & OTT, Programming & Performance

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