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Advertisers are gearing up for live events again

Hi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news:Advertisers bet on live events; And Omnicom ups its data pitch.If you got this newsletter forwarded, sign up for your own here. First up: Don't miss our webinar this Thursday on the future of ad targeting featuring execs from Mars Petcare, The Trade Desk, R/GA, and The Washington Post. Details here. Eli Joshua Ade/HBO Advertisers are banking on live e...
Tags: Advertising, Media, Nordic, Newsletter, Newsletters, Omnicom, Extreme Reach, Live Event, Marketing, FT


How Walmart is pitching advertisers

Hello and welcome to Insider Advertising for April 20. I'm senior advertising reporter Lauren Johnson, and here's what's going on:First, we're looking for nominations for the rising stars of PR. Submit your nominations here by April 23.Walmart pitch deck.TikTok becomes a mainstay for brands.Trading apps and influencers.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at LJohnso...
Tags: Advertising, Media, Newsletter, Newsletters, Walmart, E-commerce advertising, TikTok, Influencer Marketing


Burnout hits ad agencies

Hello and welcome to Insider Advertising for April 19. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Ad agency burnout.Netflix cancellations.Top social brands.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Advertising professionals say the pandemic has led to increased workloads that are c...
Tags: Facebook, New York, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Netflix, New York Times, Burnout, Publicis, WPP, London England, Shein, Newsletters


Newsletter Platform Substack Goes Local

Substack, the newsletter platform, has become an object of obsession for journalists in recent months. The siren call of independence, minimal editing and, in some cases, bloated advance deals has lured name-brand journalists away from legacy publications including The New York Times. It's also attracted a cohort of divisive writers: Recently, Substack saw an exodus...
Tags: Media, Advertising, New York Times, Platforms, Newsletters, Substack


The NBA's return-to-work plan

Hello and welcome to Insider Advertising for April 16. I'm senior advertising reporter Lauren Johnson, and here's what's going on:The NBA's return-to-work plan.ABC News' new president Kim Godwin.TikTok micro and nano influencers.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Russell Westbrook #4 of the Washingto...
Tags: Media, Instagram, Cbs News, Advertising, Disney, Denver Nuggets, Newsletter, Trends, Digital Media, Nba, Abc News, Influencer Marketing, Russell Westbrook, Washington Wizards, Claire, Newsletters


How media companies are returning to the office

Hi and welcome to Insider Advertising for April 15. I'm senior advertising reporter Lauren Johnson, and here's what's going on:First, a reminder to sign up for our event about the future of digital advertising on April 22 at 2 PM EST/11 PM PST with The Trade Desk, R/GA, The Washington Post, and Mars.How media companies are returning to the office.Inside Showtime's strategy.Meet IPG's Philippe Krakowsky.If this email was forwarded to you, sign up here for your daily insider...
Tags: Amazon, Post, Media, Washington Post, Stanford, Advertising, Newsletter, Trends, Eu, Bloomberg, Netflix, Digital Media, Showtime, Harry, Paramount, Viacom


Advertising agencies imagine the office of the future

Hi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news:Companies wrestle with burnout, reopening;Crispin Porter Bogusky has a new CEO; First, if you got this newsletter forwarded, make sure to sign up for your own here. Toby Melville/Reuters Agencies consider the office of the future Going back to the office is on everyone's minds as vaccination rates rise. But while agencies and media companies reimagin...
Tags: Verizon, Hollywood, Media, Mexico, Advertising, Newsletter, Trends, Burger King, WPP, Domino, Nordic, Lululemon, Omnicom, Lucia Moses, Newsletters, Tanya


Insiders are buzzing about Subway sale rumors

Hi and welcome to Insider Advertising for April 13. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Subway sale rumors.CareerAdvice TikToks.Food SPACs.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Peter Summers/Getty Images Insiders are buzzing about Subway's attempts to sell itself...
Tags: Media, Subway, Advertising, Marketing, Newsletter, Trends, CMO, Gawker, Burger King, Impossible Foods, Reuters, John Gordon, Arby, SPAC, Newsletters, Kate Taylor


1.3 million Clubhouse users' data was reportedly leaked

Hi and welcome to Insider Advertising for April 12. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Clubhouse data leak.Mobile deals heat up.Media burnout.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. A user of the social media app Clubhouse shows her smartphone with the logo of the audio app...
Tags: Apple, Facebook, Texas, Media, Cbs News, Advertising, Newsletter, Trends, Digital Media, M&a, Cbs, Ad Tech, Clubhouse, Inmobi, Bernanke, Newsletters


Roku is planning a big advertising push

Hi and welcome to Insider Advertising for April 9. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Roku hunts for agencies.Klarna's influencer council.TikTok beauty trends.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Roku, Nasdaq sign Reuters Roku is looking for a new ad agency to...
Tags: Apple, UK, Media, China, Advertising, US, Newsletter, Trends, Netflix, Sony, Roku, Influencer Marketing, Skincare, Klarna, Newsletters, Sebastian Siemiatkowski


How ad agencies are planning to return to the office

Hi and welcome to Insider Advertising for April 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on:How ad agencies are returning to offices.The Trade Desk and Publicis.Porter Novelli's turnaround.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Toby Melville/Reuters Here's how ma...
Tags: Apple, Google, Verizon, Facebook, Media, Youtube, Advertising, US, Newsletter, Trends, Sony, Andreessen Horowitz, Instacart, Publicis, Ad Tech, WPP


Comcast's Peacock faces new tests from advertisers, viewers

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. I'm Lucia Moses, deputy editor here.Remember you can sign up to get this newsletter daily here.First, senior reporter Lauren Johnson is hosting a webinar about how advertisers can navigate the death of third-party cookies on April 22 with execs from The Trade Desk, Mars, The Washington Post, and R/GA. Sign up here.What we're following this week: Peacock's big testRec...
Tags: Apple, Media, Washington Post, Advertising, US, Newsletter, Trends, Comcast, Nbcuniversal, Playboy, Nbc Universal, Pepsico, WSJ, Nordic, Danone, Claire


Peter Rice takes charge at ABC News

Hi and welcome to Insider Advertising for April 6. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Peter Rice takes charge at ABC News.Brands blast Georgia voting law.Apple takes a jab at Facebook.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Peter Rice. Allen Berezovsky/WireImage Disn...
Tags: Apple, Google, Facebook, Home Depot, Cook, Coca-cola, Media, Supreme Court, Advertising, Disney, Newsletter, Trends, Atlanta, Georgia, New York Times, Tim Cook


Millions of Facebook users' data was leaked

Hi and welcome to Insider Advertising for April 5. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Millions of Facebook users' data leaked.What happened to Adobe's ad business.Fernando Machado moves to Activision.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Facebook set to soar th...
Tags: Facebook, Media, Adobe, Advertising, US, Newsletter, Trends, CMO, Georgia, Nike, Unilever, Cnn, Biden, Donald Trump, Burger King, Cnbc


Burger King's CMO resigns

Hi and welcome to Insider Advertising for April 2. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Burger King's CMO resigns.Spotify's aggressive podcast ambitions.Harry's new funding.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Burger King Burger King's top markete...
Tags: Spotify, Media, Podcasts, Youtube, Advertising, Newsletter, Trends, CMO, Unilever, Harry, Burger King, DC Entertainment, Harry's, Restaurant Brands International, Pepsi, Newsletters


What are Twitter Newsletters? How you can sign up to grow your Twitter following and monetize your content

Twitter Newsletters is a platform that lets users create and publish paid for free newsletters. PeopleImages/Getty Images Twitter Newsletters is a new tool that lets you design, schedule, and publish newsletters. Once you've published a Twitter newsletter, you can share it on social media, and decide whether you'd like to charge readers money for it. To start a newsletter, you just need to sign up for a Revue account and link it to your Twitter profile. Visit Insider's Tech Ref...
Tags: Facebook, Twitter, Trends, Social Media, Vox Media, Chicago Sun Times, Facebook Instagram, Newsletters, Substack, Tech Insider, Revue, BI-freelancer, Tech Reference, Software & Apps (Reference, Tech How To, Twitter accounts


Newsletter Platform Ghost Generates $3.3 Million, Doubling Its Revenue

The publishing platform Ghost has more than doubled its revenue over the last year, jumping from $1.5 million in March 2020 to over $3.3 million this year, a rise the nonprofit attributes to its unique corporate structure and the surging interest in creator ownership. The open-source nonprofit is structured as a company limited by guarantee,...
Tags: Advertising, Newsletters


Deutsch LA doubles referral bonuses for Black candidates

Hi and welcome to Insider Advertising for April 1. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Deutsch's referral bonuses.Cuomo seeks high-profile crisis PR help.Facebook's animal abuse videos.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. John Phillips/Getty Images for IPG ...
Tags: Amazon, Facebook, Media, Advertising, Newsletter, Trends, Public Relations, Bloomberg, Andrew Cuomo, Cuomo, SPAC, Deutsch, Newsletters, IPG, Information Google, Claire Atkinson


T-Mobile's TVision closure points to virtual pay TV's challenges

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising.Remember you can sign up to get this newsletter daily here.First: We extended our deadline to nominate top ad execs leading the charge on data and privacy. Submit here by April 5.What we're following this week: T-Mobile shuts TVisionDigital media layoffsWorkplace issues at Zimmerman Advertising T-Mobile CEO Mike Sievert. T-Mobile Virtual pay TV struggles While new str...
Tags: Media, Advertising, Newsletter, Trends, Linkedin, Digital Media, Vice Media, Nissan, Tmobile, Mel, WSJ, Streaming Service, Philo, Murdoch, Nordic, McDonald


T-Mobile's misstep points to the challenges for virtual pay TV

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising.Remember you can sign up to get this newsletter daily here.First: We extended our deadline to nominate top ad execs leading the charge on data and privacy. Submit here by April 5.What we're following this week: T-Mobile shuts TVisionDigital media layoffsWorkplace issues at Zimmerman Advertising T-Mobile CEO Mike Sievert. T-Mobile Virtual pay TV struggles While new str...
Tags: Media, Advertising, Newsletter, Trends, Linkedin, Digital Media, Vice Media, Nissan, Hulu, Tmobile, Mel, WSJ, Streaming Service, Philo, Murdoch, Nordic


Private equity is taking aim at advertising

Hi and welcome to Insider Advertising for March 30. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Private equity eyes advertising.Adtech company ID5 raises $6 million.T-Mobile pulls TVision.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Shamrock Capital 14 top private-equity firms th...
Tags: Apple, Google, Media, Washington Post, Advertising, Newsletter, Trends, Nike, Cnn, M&a, Private Equity, Ad Tech, Bain, Adtech, Trump, Carlyle Group


YouTube bans staged animal rescue videos

Hi and welcome to Insider Advertising for March 29. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Vice Media layoffs.NBCU mulls a subscription-based video service.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. YouTube says it removed videos or stopped running ads on some of these vide...
Tags: Google, Media, Youtube, Advertising, Newsletter, Trends, Digital Media, Nbcuniversal, Vice Media, Sundar Pichai, Nbcu, John Cena, Vin Diesel, Athletic, Newsletters, New York Times ABC


David Dobrik's podcast has lost sponsors like Honey and HelloFresh

Hello and welcome to Insider Advertising for March 26. I'm senior advertising reporter Lauren Johnson, and here's what's going on:First, we're looking for nominations of the top ad execs at the forefront of navigating data and privacy. Submit your nominations here by March 31.David Dobrik loses podcast advertisers.Publicis shake-up.Taco Bell gets creative.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, s...
Tags: Mark Zuckerberg, Media, Advertising, Newsletter, Trends, Adidas, Sydney, Tommy Hilfiger, King, Publicis, Nickelodeon, Taco Bell, Newsletters, Peloton, WWD, Taco Bell Read


MEL Magazine lays off editorial staff

Hi and welcome to Insider Advertising for March 25. I'm senior advertising reporter Lauren Johnson, and here's what's going on:MEL Magazine lays off editorial staff.Influencers cash in on Clubhouse.Medium's editorial pivot.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. DollarShaveClub founder & CEO Michael Dubin Alb...
Tags: Amazon, Mark Zuckerberg, Media, Microsoft, Advertising, Marketing, Newsletter, Trends, Digital Media, Ev Williams, Influencer Marketing, Sundar Pichai, Medium, Dollar Shave Club, Clubhouse, Newsletters


The New York Times to Writers: Check With Us Before You Start a Newsletter

The age of the personal newsletter is upon us and The New York Times is not immune. The Times announced yesterday that staff must seek approval for any new book proposals, TV and film deals, audio projects and, yes, newsletters--a notable new policy considering that The Times increasingly competes with platforms as well as other...
Tags: Publishing, Advertising, New York Times, Times, Newsletters


YouTube confronts new brand safety problems

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising.Remember you can sign up to get this newsletter daily here.What we're following this week: Trump's media plansTimes' newsroom policy YouTube's new brand safety problem YouTube has taken steps to remove offensive videos from its platform and give hesitant advertisers more controls since news reports revealed four years ago that ads had appeared alongside offens...
Tags: Facebook, Twitter, Europe, David Brooks, Hbo, New York, Media, Youtube, White House, Advertising, Disney, Newsletter, Trends, New York Times, Harry, Times


NBCUniversal's big bet on tech

Hi and welcome to Insider Advertising for March 23. I'm senior advertising reporter Lauren Johnson, and here's what's going on:NBCUniversal's bet on tech.Fortune's push for profitability. If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Al Roker. Nathan Congleton/NBC/NBCU Photo Bank via Getty Images NBCUnive...
Tags: Media, Advertising, Marketing, Newsletter, Trends, Digital Media, Nbcuniversal, Fortune, Sally Yates, Nbcu, Newsletters, Alan Murray, Steven Perlberg, Eric Seufert, Lauren Johnson, Dispo


Brands drop David Dobrik

Hello and welcome to Insider Advertising for March 22. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Brands drop David Dobrik.Inside Ryan Reynolds' ad agency.Cision mulls spinning off PR Newswire.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Steven Ferdman/Getty Images YouTube...
Tags: Apple, Amazon, Facebook, Mark Zuckerberg, Media, Advertising, Marketing, NFL, Newsletter, Trends, Nike, Silicon Valley, Starbucks, Biden, Ryan Reynolds, Kevin Johnson


Project Worldwide's bet on gaming

Hello and welcome to Insider Advertising for March 19. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Project Worldwide's bet on gaming.YouTube launches Shorts.Teen Vogue incoming editor-in-chief resigns.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Project Worldwide Advertising ...
Tags: Amazon, UK, Media, Youtube, Advertising, Marketing, US, Newsletter, Trends, Digital Media, Conde Nast, Esports, Cnbc, Michael, SPAC, Pepsi


Investment firm Apollo wants to spin off PR software firm Notified

Good morning and welcome to Insider Advertising for March 18. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Apollo plans Notified spin off.PE firm Innovatus Capital eyes ad agencies.FuboTV moves into sports betting.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Heidi Gutman/NBCUniversal v...
Tags: Amazon, Facebook, Media, Berlin, Advertising, Marketing, Newsletter, Trends, Pr, Manhattan, New York Stock Exchange, Philips, Apollo, Cnbc, WPP, Citi



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