Marketing


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RTB House Launches Creatives Lab

NEW YORK  — RTB House, a global company that provides state-of-the-art marketing technologies for top brands worldwide is opening a new division – Creatives Lab. The unit will develop solutions to offer clients a wider range of better performing dynamic banners for both display and video that will also be better suited to clients’ branding […] The post RTB House Launches Creatives Lab appeared first on Ad Tech Daily.
Tags: New York, Advertising, Press Releases, Online Media, Ad & Media Strategies, RTB Advertising, Rtb House, Creatives Lab


Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors

Troy Young of Hearst Magazines to Serve as Vice Chair New Slate Includes First Brand Board Member—Jesse Horwitz of Hubble, Alongside Leaders from Google, NBC Universal, Snap, Verizon, Tremor Video and The New York Times PHOENIX — IAB announced it has elected Rik van der Kooi, Corporate Vice President at Microsoft Advertising, as Chairman of the […] The post Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors appeared first on Ad Tech Daily.
Tags: Microsoft, Advertising, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, People in Ad Tech, Hearst Magazines, Microsoft Advertising, Jesse Horwitz, Troy Young, Rik Van Der Kooi, IAB Board of Directors


Procter & Gamble Takes Top Spot as Largest Ad Spender

McDonald’s leaps to third biggest advertiser in the UK London, UK – Feb. 12, 2019 – Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data. Sky overtook the consumer goods corporation in 2017, but now comes in at second place. McDonald’s Restaurants was the third biggest spender, jumping from […] The post Procter & Gamble Takes Top Spot as Largest Ad Spender appeared first on Ad Tech Daily.
Tags: UK, Advertising, Procter Gamble, Press Releases, Nielsen, Online Media, Media Buying, McDonald, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, UK London UK, Largest Ad Spender, McDonald 's Restaurants


2019 ‘IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy

Comprehensive IAB Study Finds Leading Direct Brands Reshaping Sectors from Apparel to Personal Care PHOENIX — IAB, the national trade association for the digital media and marketing industries, today released its second annual “IAB 250 Direct Brands to Watch” report identifying the direct-to-consumer brands that are driving positive change in the U.S. consumer economy. The […] The post 2019 ‘IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy appeared first on Ad Te...
Tags: Advertising, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Phoenix, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Direct Brands, Iab 250


The Trade Desk Appoints Shelley Zajic as Chief Talent Officer

Global Talent and Hiring Executive to Support Company’s Rapid Global Growth LOS ANGELES — Global advertising technology leader The Trade Desk (Nasdaq:TTD) is pleased to announce the appointment of Shelley Zajic as Chief Talent Officer. Shelley will be based in Ventura, CA, and lead the company’s talent acquisition efforts around the world. “I look forward […] The post The Trade Desk Appoints Shelley Zajic as Chief Talent Officer appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Ventura CA, SHELLEY, Ad & Media Strategies, Ad Networks and Platforms, People in Ad Tech, The Trade Desk, Trade Desk NASDAQ, Shelley Zajic, Rapid Global Growth LOS ANGELES Global


Goodway Group Spins Off New Company, Control vs. Exposed

Catering to global marketers, CvE is a performance agency built to deliver truth, transparency and tangible business results PHILADELPHIA – Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has spun off a performance agency focused on delivering measurable outcomes to global marketers. Control vs. Exposed (CvE) incorporates the best […] The post Goodway Group Spins Off New Company, Control vs. Exposed appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, CVE, Ad & Media Strategies, Ad Groups & Agencies, Media Agency, Goodway Group, Control Vs Exposed, Media Efficiency, Goodway Group Spins Off New Company Control, PHILADELPHIA Goodway Group


AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers

–AnyClip Addresses Another Major Publisher Pain Point by Eliminating Operating Costs Associated with Video –Introduces Free Video Player Solution to Help Publishers Succeed with Video NEW YORK & TEL AVIV – AnyClip, the AI-driven video content data pioneer, announced the launch of the fastest-loading, first-ever free video player for publishers in the digital media ecosystem. […] The post AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers appeared first on Ad T...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Video Monetization, Anyclip, Free Video Player, Video Publishers


IAS Earns IAB Tech Lab Service Excellence Award

Michael Tuminello, VP of Publisher Products Recognised For Work to Unify Video Measurement With VAST 4.1 LONDON — Michael Tuminello, VP of Publisher Products at Integral Ad Science (IAS), has been honoured with the IAB Tech Lab Service Excellence Award for outstanding contributions to VAST 4.1 video specifications. The award recognises IAB Tech Lab member […] The post IAS Earns IAB Tech Lab Service Excellence Award appeared first on Ad Tech Daily.
Tags: London, Advertising, Press Releases, Online Media, Iab, Ad & Media Strategies, Integral Ad Science, Digital Intelligence, Iab Tech Lab, Ad and Media Verification, IAS, Integral Ad Science IAS, Michael Tuminello, Iab Tech Lab Service Excellence Awards, IAB Tech Lab Service


Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machine Learning

HELSINKI, Finland/Stockholm, Sweden – Thirdpresence, a programmatic video advertising company, has acquired video platform Flowplayer to develop a unified contextual video and advertising offering that helps advertisers achieve their branding objectives and improve the ability for premium publishers to monetize their content. The newly combined company will operate under the Flowplayer brand name and will […] The post Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machin...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Helsinki Finland, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Monetization Strategy, Thirdpresence, Flowplayer, Programmatic Video Advertising


Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers in the U.K.

Jumpshot’s The Competitive State of eCommerce Marketplaces Data Report, 2019 U.K. Edition, shows Amazon drove more than 65 percent of conversions across 15 major categories in 2018 LONDON — Jumpshot, the only company that unlocks walled garden data, today announced the expansion of Jumpshot, headquartered in San Francisco, California, to the U.K. market and the official availability […] The post Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers ...
Tags: Amazon, London, Featured, Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, San Francisco California, U K, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Jumpshot, Ecommerce Report, Jumpshot Insights


Taboola Expands Strategic Partnership with Business Insider

Leading business news publisher adopts innovative Taboola Feed to enhance user experience NEW YORK — Taboola, the leading discovery platform, announced an exclusive two-year partnership with Business Insider to enhance the business news publisher’s user experience by integrating the Taboola Feed on desktop and mobile web. The deal builds on an existing partnership between Taboola and Business […] The post Taboola Expands Strategic Partnership with Business Insider appeared first on Ad Tech Daily...
Tags: Advertising, Native Advertising, Press Releases, Business Insider, Online Media, Taboola, Ad & Media Strategies, Online Content Publishers, Ad Networks and Platforms, Monetization Strategy, Discovery Platform, Taboola Feed


Tapjoy Appoints Jeff Drobick Chief Executive Officer

Former Chief Product Officer takes over as CEO while Steve Wadsworth transitions to Chairman of the Board SAN FRANCISCO — Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, announced today the appointment of Jeff Drobick as its new President and Chief Executive Officer, effective immediately. Drobick takes over for Steve Wadsworth, who […] The post Tapjoy Appoints Jeff Drobick Chief Executive Officer appeared first on Ad Tech Daily.
Tags: Advertising, San Francisco, Press Releases, Mobile Advertising, Online Media, Tapjoy, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Maximum Impact Platform, Jeff Drobick, Steve Wadsworth, Drobick


Nanigans Appoints Sales Leaders in U.S. and EMEA

Industry veterans David Paquette and Erwin Bos will grow local sales teams to support market demand for digital advertising software BOSTON — Nanigans, the leader in performance advertising software, announced the hires of two new executives in key revenue roles in the U.S. and Europe. David Paquette joins Nanigans as vice president of U.S. sales […] The post Nanigans Appoints Sales Leaders in U.S. and EMEA appeared first on Ad Tech Daily.
Tags: Europe, Boston, Advertising, Press Releases, Nanigans, Online Media, EMEA, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Performance Advertising, David Paquette, Erwin Bos


Acxiom®’s Unified Data Layer Wins A 2019 BIG Innovation Award

CONWAY, Ark. — Acxiom®, the data and technology foundation for the world’s best marketers, announced its Unified Data Layer (UDL) has been named a winner of the 2019 BIG Innovation Awards presented by the Business Intelligence Group, which recognizes organizations and people who bring new ideas to life and change the way we experience the world. Designed […] The post Acxiom®’s Unified Data Layer Wins A 2019 BIG Innovation Award appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Acxiom, Ad & Media Strategies, Digital Intelligence, Business Intelligence Group, Big Innovation Awards, Unified Data Layer, CONWAY Ark Acxiom, Unified Data Layer UDL


AI-powered Marketing Personalisation Startup, DataSine, Secures £4 Million Series A Funding

LONDON — London-based AI startup DataSine, which combines expertise in psychology and machine learning to help businesses personalise their communications at scale, has raised £4 million in Series A funding from leading European and U.S. investors, led by Pentech and Propel Venture Partners. Other investors include C.Entrepreneurs/Cathay Innovation, Twin Ventures and Sistema_VC. DataSine’s personality-driven marketing […] The post AI-powered Marketing Personalisation Startup, DataSine, Secures £...
Tags: London, Advertising, Artificial Intelligence, Machine Learning, Press Releases, Online Media, Pomegranate, Ad & Media Strategies, Digital Intelligence, Ad Products, Pentech, DataSine, C Entrepreneurs Cathay Innovation Twin Ventures, Propel Venture Partners Other


Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers are shifting more of their budgets to Amazon, but express concerns about data access and competition BOSTON — Nanigans, the leader in performance advertising software, announced results from its latest survey conducted by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales […] The post Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey appeared first on Ad Tech Dai...
Tags: Amazon, Featured, Boston, Advertising, Press Releases, Nanigans, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Performance Advertising, Advertiser Perceptions, Amazon Threatens Digital Advertising Duopoly, Advertiser Perceptions Based, Amazon Threatens Digital


AOP Digital Publishing Awards 2019 Now Open for Entries

London, UK: The Association for Online Publishing has announced entries for its flagship annual awards are now open. Hosted in partnership with PubMatic, the AOP Digital Publishing Awards 2019 will recognise editorial, commercial, partnerships and publishing excellence, during a prestigious ceremony at Old Billingsgate, London, on Thursday 27th June. Now in their 17th year, the awards are open to publishers, advertisers, agencies, and suppliers with […] The post AOP Digital Publishing Awards 201...
Tags: Advertising, Press Releases, Online Media, Aop, London UK, Old Billingsgate London, Ad & Media Strategies, Advertising Events, AOP Digital Publishing Awards, Association For Online Publishing, AOP Digital


Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report

Contest Returns for Super Bowl LIII to Assess Advertisers’ Digital Marketing Efforts Columbia, MD — Merkle (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, released its sixth annual Digital Bowl Report, evaluating Super Bowl advertisers’ digital marketing efforts. This year, Olay and Avocados from Mexico took first and second place. Merkle’s annual Digital Bowl Report […] The post Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report appeared f...
Tags: Mexico, Advertising, Press Releases, Merkle, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Super Bowl Advertising, Performance Marketing, Olay, Digital Bowl Report


Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide

– Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom – Providing marketing opportunities for brands targeting young, high-engagement consumer audiences worldwide SEOUL, KOREA – Twitter is the best place for fans all over the world to find out and talk about what’s happening in the K-Pop world in […] The post appeared first on Ad Tech Daily.
Tags: Twitter, Social Networks, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Digital Marketing, Social Media Advertising, Media Buying, Twitter Advertising, K-pop, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence


Cheddar Taps Telaria’s Video Management Platform (VMP) As SSP Partner to Scale Connected TV Advertising Programmatically

Partnership brings unique, live CTV inventory to programmatic buyers for the first time NEW YORK — Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The […] The post Cheddar Taps Telaria’s Video Management Platform (VMP) As SSP Partner to Scale Connected TV Adverti...
Tags: Advertising, Video Ads, Press Releases, Connected TV, Video Advertising, Online Media, CTV, Cheddar, Ad & Media Strategies, Ads Taxonomy, Digital Intelligence, Telaria


Merkle Releases Its Q4 2018 Digital Marketing Report

Report Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads COLUMBIA, Md. — Merkle (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensive report analyzes trends across paid search, organic search, social, display, and Amazon Ads. It also […] The post Merkle Releases Its Q4 2018 Digital Marketing Report appeared first on Ad Tech Daily.
Tags: Amazon, Featured, Advertising, Press Releases, Merkle, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Digital Marketing Report, Performance Marketing, Facebook Ads COLUMBIA


Polaris Media Selects Aria Systems’ Billing and Monetization Platform to Grow Subscriptions and Maximize Revenue from Digital Services

Aria Continues to Grow Roster of Media and Publishing Companies SAN FRANCISCO — Aria Systems, the leader in helping enterprises grow subscription- and usage-based revenue, announced that Polaris Media has selected the company’s cloud-based, billing and monetization platform to more effectively meet the growing demand for digital content. Polaris is Norway’s third largest publishing company, with […] The post Polaris Media Selects Aria Systems’ Billing and Monetization Platform to Grow Subscripti...
Tags: Advertising, Press Releases, Norway, Online Media, Polaris, Digital Services, Ad & Media Strategies, Ad Products, Monetization Strategy, Aria Systems, Digital Revenues, Polaris Media, SAN FRANCISCO Aria Systems


CORNER OFFICE CHAT: Claritas’ CEO Mike Nazzaro And CTO Karthik Iyer Discuss The Recent Acquisition Of AcquireWeb

Q. Tell us about AcquireWeb. What made it an acquisition target for Claritas? Mike Nazarro: AcquireWeb is an attractive acquisition for three reasons. First off, they have built an impressive identity graph solution, that when combined with the device graph of Barometric, a Claritas acquisition from November 2018, will encompass a proprietary data set of […] The post CORNER OFFICE CHAT: Claritas’ CEO Mike Nazzaro And CTO Karthik Iyer Discuss The Recent Acquisition Of AcquireWeb appeared first o...
Tags: Featured, Advertising, Cto, Online Media, Ad & Media Strategies, Digital Intelligence, Claritas, Acquire Web, Karthik Iyer, Mike Nazarro, Mike Nazzaro, AcquireWeb


Over 1 in 10 Homes Listed in the U.S. Have Digital Ads Powered by Adwerx Enterprise in 2018

Over 1 in 10 Homes Listed in the U.S. Have Digital Ads Powered by Adwerx Enterprise in 2018 Leading automation provider provides customized advertising for 10% of all homes for sale Durham, North Carolina, — Adwerx, the leading provider of automated digital advertising for the real estate industry saw automated advertising usage increase 60% in […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Automated Digital Advertising, Adwerx, Adwerx Enterprise, Automated Listing Advertising Program, Durham North Carolina Adwerx


International Advertising Association UK Chapter Appoints Executive Director

International trade body’s UK Chapter appoints former CNN Account Director, Kirsty Giordani, as its Executive Director. London: The International Advertising Association (IAA) UK Chapter has announced the appointment of Kirsty Giordani as Executive Director, following Angus Grieve’s decision to step down. Angus joined the IAA as Executive Director in 2002 and was also appointed to […] The post International Advertising Association UK Chapter Appoints Executive Director appeared first on Ad Tech ...
Tags: UK, London, Advertising, Cnn, Press Releases, Online Media, Angus, IAA, Ad & Media Strategies, People in Ad Tech, Iaa UK, International Advertising Association, Kirsty Giordani, International Advertising Association UK, Angus Grieve, The post International Advertising Association


Havas Creative North America Names Melody Adhami Chief Executive Officer of Havas Canada

Co-founder of Plastic Mobile and current chief operating officer of Havas Canada will harness the power of the agency’s evolved capabilities to develop meaningful creative, digital and mobile experiences TORONTO — With Havas’ acquisition of Plastic Mobile in 2014 and the growth of Rally + Havas, the group’s digital and mobile experience capabilities have developed […] The post Havas Creative North America Names Melody Adhami Chief Executive Officer of Havas Canada appeared first on Ad Tech Daily...
Tags: Advertising, Toronto, Press Releases, Online Media, Havas, Ad & Media Strategies, Ad Groups & Agencies, Havas Canada, Havas Creative North America, Melody Adhami, Havas Creative North America Names Melody Adhami, Plastic Mobile, Rally Havas


Mediasmart Launches Incremental Metrics for App Marketers

‘First self-serve solution to automate incremental metrics and provide insights into campaign impact’ mediasmart Mobile has launched new features which allow advertisers promoting their apps to estimate the incremental impact of their advertising campaigns, both when they run campaigns in mediasmart DSP and in other display mobile channels. Its new ‘Incremental Metrics’ offering uses a […] The post Mediasmart Launches Incremental Metrics for App Marketers appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Mobile Advertising, DSP, Online Media, Media Buying, Ad & Media Strategies, Digital Intelligence, Ad Products, Programmatic Buying, Mediasmart Mobile, Ad Effectiveness, Mediasmart, Attribution Fraud, Incremental Metrics, Mediasmart Dsp


Analytics Intelligence Selects Tealium’s Universal Data Hub to Connect Data Silos and Harness the Benefits of Machine Learning

Analytics Intelligence partners with Tealium to provide frontline business users with a simple and effective way to standardise, enrich, distribute, and activate customer data in real time LONDON: Tealium, the leader in real-time customer data orchestration solutions, has announced its partnership with Analytics Intelligence – the data analytics and artificial intelligence company – to optimise its solutions using Tealium’s technology. […] The post Analytics Intelligence Selects Tealium’s Univer...
Tags: London, Advertising, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Digital Intelligence, Tealium, Tealium Universal Data Hub, Analytics Intelligence, Universal Data Hub, Connect Data Silos


Tipalti Enables Seamless, Automated Publisher Payments for Ad Tech Companies

AppMonet, StackCommerce, mobileFUSED scale their payments processes to global partners SAN MATEO, Calif. — Tipalti, the leading global payables automation platform, announced it has successfully streamlined mass payments for several additional Ad Tech customers including AppMonet, the independent container platform for publishers and app developers, StackCommerce, a native commerce platform for online publishers, and mobileFUSED, a leader in inbound […] The post Tipalti Enables Seamless, Automat...
Tags: Advertising, Mobile Marketing, Press Releases, Mobile Advertising, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Tipalti, StackCommerce, Appmonet, Mass Payments, Mobilefused, Payables Automation, SAN MATEO Calif Tipalti


OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology Strategy

Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior Speed, Scalability and Reach Across OpenX Exchange Los Angeles, CA – OpenX announced a first of its kind collaboration that will bring the entire OpenX exchange into the cloud with Google Cloud Platform (GCP). Through this deployment, OpenX will become the first ever […] The post OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of N...
Tags: Google, Advertising, Press Releases, Google Cloud Platform, Online Media, Media Buying, Openx, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Monetization Strategy, Publisher Monetization, OpenX Exchange, Advertiser Roas, Foundation of New Product and Technology Strategy, Reach Across OpenX Exchange Los Angeles



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