Marketing


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How to Optimize Shopping Actions with Google Express by @ebkendo

Here is how to take your Google Express optimization to the next level if you're using Shopping Actions today.The post How to Optimize Shopping Actions with Google Express by @ebkendo appeared first on Search Engine Journal.
Tags: Seo, Paid Search, Google Express


Google Ads Makes Predefined Reports Easier to Access by @MattGSouthern

Google Ads is making it easier for users to find predefined reports for the dataset they're viewing.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search


Google Ads Updates Mobile Speed Score for Landing Pages by @MattGSouthern

Google Ads has changed the way it calculates mobile speed score, which is located in the Landing Pages tab.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search


Bing Ads Improves Search Term Reporting by @MattGSouthern

Bing Ads has improved search terms reporting with more data and the ability to track more campaigns.The post appeared first on Search Engine Journal.
Tags: News, Seo, Paid Search, Bing Ads


Why You Should Pair Programmatic Advertising with Paid Search by @ChandalN

Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.The post Why You Should Pair Programmatic Advertising with Paid Search by @ChandalN appeared first on Search Engine Journal.
Tags: Seo, Digital Advertising, Paid Search, PPC SEO


How to Develop an Effective PPC Strategy to Create Profitable Campaigns [Webinar] by @lorenbaker

Want to create and implement a sustainable PPC strategy that drives more profits? Learn how at our next webinar.The post How to Develop an Effective PPC Strategy to Create Profitable Campaigns [Webinar] by @lorenbaker appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search, ThinkTank Webinar


You’re Doing PPC Ad Tests Wrong – This Script Will Help

Ad testing can be time-consuming. This Google Ads script can help you do PPC ad tests the right way.The post You’re Doing PPC Ad Tests Wrong – This Script Will Help appeared first on Search Engine Journal.
Tags: Tools, Seo, Ppc, Paid Search


How to Build an Executive/KPI Dashboard to Prove Your PPC Value

Here's how to find your key success metric, prove the value of your work, and make your bosses happy.The post How to Build an Executive/KPI Dashboard to Prove Your PPC Value appeared first on Search Engine Journal.
Tags: Seo, Paid Search, Marketing Analytics


Paid Search Spend Grows 10% Globally Year-Over-Year by @MattGSouthern

A new report on digital advertising in Q4 2018 reveals that paid search spend grew 10% year-over-year.The post Paid Search Spend Grows 10% Globally Year-Over-Year by @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Seo, Paid Search


Why You Can’t Build a Successful PPC Program in Just a Few Hours by @GrpTwentySeven

Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple.The post Why You Can’t Build a Successful PPC Program in Just a Few Hours by @GrpTwentySeven appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search


Are Dedicated Landing Pages Hurting Your Conversion Rate? by @amyppc

These examples demonstrate how focusing on page elements, rather than people, can cause your campaigns to end in disaster.The post Are Dedicated Landing Pages Hurting Your Conversion Rate? by @amyppc appeared first on Search Engine Journal.
Tags: Seo, Paid Search


Google Pushes Back Parallel Tracking for Display & Video Campaigns to May 1st by @MattGSouthern

Google Ads is now expanding parallel tracking to Display and Video campaigns on May 1st.The post Google Pushes Back Parallel Tracking for Display & Video Campaigns to May 1st by @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search


Google Ads is Bringing Click Share to Search Campaigns by @MattGSouthern

Google Ads has begun rolling out click share for search campaigns.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search


Top 3 New(ish) PPC Features to Increase Your Paid Search ROI by @beanstalkim

Check out these three Google and Bing Ads features and tips on how you can use them right now.The post Top 3 New(ish) PPC Features to Increase Your Paid Search ROI by @beanstalkim appeared first on Search Engine Journal.
Tags: Google, Seo, Ppc, Paid Search


How to Turn PPC Failure Into Success: 4 Lessons Learned by @robert_brady

Even when PPC efforts fail, you can gain insights. Here are some key lessons learned from a recent PPC failure.The post How to Turn PPC Failure Into Success: 4 Lessons Learned by @robert_brady appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search


4 Ways to Use Excel Macros in PPC to Save Time by @afhammer

Here's how to use Excel Macros to complete ongoing PPC tasks quickly and accurately without giving up all control.The post 4 Ways to Use Excel Macros in PPC to Save Time by @afhammer appeared first on Search Engine Journal.
Tags: Tools, Seo, Ppc, Paid Search, Ways to Use Excel Macros


Google’s Best Practices for Improving Your Google Ads Optimization Score by @MattGSouthern

Google has released a set of best practices to help Google Ads users improve their optimization score.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search


PPC Geotargeting Best Practices Guide by @digital_future

Here are the top benefits of using geotargeting on your PPC campaigns, plus hands-on tips on avoiding common geotargeting pitfalls.The post PPC Geotargeting Best Practices Guide by @digital_future appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search


Top 3 Strategies to Get the Most out of Quality Score by @navahf

Quality Score is a wonderful health indicator, but a terrible KPI. Here's how to REALLY unlock your account’s fullest potential.The post Top 3 Strategies to Get the Most out of Quality Score by @navahf appeared first on Search Engine Journal.
Tags: Seo, Paid Search


The Commerce Marketer Podcast: Facebook and Social Marketing Strategies

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Erika Simms, Vice President, Dealer Authority Social media marketing is no longer simply applying a budget and boosting front-facing posts... The post The Commerce Marketer Podcast: Facebook and Social Marketing Strategies appeared first on Bronto Blog.
Tags: Facebook, Podcasts, Social Media, Sem, Paid Search, Greg Zakowicz, Erika Simms


How to Set up Google Tag Manager for Better PPC Tracking by @timothyjjensen

This post will walk you through setting up Google Tag Manager (GTM) and deploying tags for major ad platforms.The post How to Set up Google Tag Manager for Better PPC Tracking by @timothyjjensen appeared first on Search Engine Journal.
Tags: Google, Seo, Paid Search, GTM, Marketing Analytics, Better PPC


Google Ads to Manage Users’ Campaigns Unless They Opt Out by @MattGSouthern

Google Ads is sending emails to users notifying them of a major change that will be implemented unless they opt-out.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search


How to Create a Paid Search Plan That Will Drive Results by @hoffman8

Create a PPC plan that ensures you're prepared to exceed your goals and outlines exactly how you'll do it.The post How to Create a Paid Search Plan That Will Drive Results by @hoffman8 appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search


Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March by @LisaRocksSEM

Microsoft has announced an expanded partnership with Verizon Media enabling Yahoo search traffic to be exclusively served by Bing Ads.The post appeared first on Search Engine Journal.
Tags: News, Microsoft, Yahoo, Seo, Paid Search, Verizon Media


What Search Marketers Need to Know About Attribution in 2019 by @dangilbertppc

There are many attribution models out there... but which ones should you paying be attention to?The post What Search Marketers Need to Know About Attribution in 2019 by @dangilbertppc appeared first on Search Engine Journal.
Tags: Seo, Paid Search, Marketing Analytics


Bing Makes it Easier to Manage Dynamic Search Ads Campaigns by @MattGSouthern

Bing Ads is introducing page feeds which will make it easier for advertisers to manage Dynamic Search Ads campaigns.The post appeared first on Search Engine Journal.
Tags: News, Seo, Paid Search


How to Create Amazing Remarketing Funnels: 5 Tips You Need to Know by @christijolson

Learn why you need to understand your funnels to create great remarketing campaigns (and five simple ways to do so).The post How to Create Amazing Remarketing Funnels: 5 Tips You Need to Know by @christijolson appeared first on Search Engine Journal.
Tags: Seo, Paid Search


Google AdWords Express is Now Part of Google Ads by @MattGSouthern

Google is notifying advertisers that AdWords Express has joined the Google Ads platform.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search, Adwords Express, Google AdWords Express


3 Tips for Surviving 2019, the Year of Automated PPC

There three high-level action items related to automation and tools should be on your agenda to consider this year.The post 3 Tips for Surviving 2019, the Year of Automated PPC appeared first on Search Engine Journal.
Tags: Tools, Seo, Paid Search


Google Ads Not Working for Your Small Brand? Try Something Different by @GrpTwentySeven

Here are three different Google Ads strategies you can use to go up against megabrands in competitive PPC markets.The post appeared first on Search Engine Journal.
Tags: Google, Seo, Ppc, Paid Search



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