Marketing


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How B2B Marketers Can Win at Search with Best Answer Content

Marketers are engaged in a continuous battle to gain an edge when it comes to SEO, seeking those crucial advantages provided by top visibility where customers are looking. Multiple disciplines from technical SEO to creative content can be leveraged to win the search marketing game. At TopRank Marketing, we believe the best answer to this quandary is… well, to be the Best Answer . To simplify and clarify, it might be helpful to take a step back. In October of 2000, Larry Page laid out h...
Tags: Google, Wikipedia, Seo, B2b Marketing, Ppc, Larry Page, Search Marketing, Sergey Brin, Comscore, Whitespace, Toprank Marketing, Page, Google Search Console, Lee Odden, Ricky Bobby, Arnold Glasow


Make sense of your data with these essential keyword segments

Posted by TheMozTeamThis blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags. Follow along as we walk through the different kinds of segments in STAT, how to create t...
Tags: Google, Seo, Ppc, Cpc, TheMozTeam


PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]

The PPC Hero Summit will be giving away tickets to Hero Conf Philadelphia! In order to win, you have to be in attendance. Learn more details about the giveaways and the topics you'll see covered at the event. Read more at PPCHero.com
Tags: Events, Seo, Ppc, Philadelphia, Webinars, Hero Conf, Give Aways


PPC Client Account Revenue Pressures

All businesses want to make money – it is the point of business. With every initiative a business launches, it does so with the purpose to drive revenue. And every year, it hopes to drive even more revenue. Year over year growth is imperative for a business to be sustainable. As account managers, we are […] Read more at PPCHero.com
Tags: Opinion, Seo, Ppc, Business Of Ppc, Ppc Account Management, PPC Advice


Build a Search Intent Dashboard to Unlock Better Opportunities

Posted by scott.taftWe've been talking a lot about search intent this week, and if you've been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you. I’m going to share how to take all that sweet keyword data you’ve categorized, put it into a Power BI da...
Tags: Microsoft, Seo, Ppc, Swiss Army, Power BI, Ppc Data, Scott.taft, Will Reynold, Digital Marketing This


How to Develop an Effective PPC Strategy to Create Profitable Campaigns [Webinar] by @lorenbaker

Want to create and implement a sustainable PPC strategy that drives more profits? Learn how at our next webinar.The post How to Develop an Effective PPC Strategy to Create Profitable Campaigns [Webinar] by @lorenbaker appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search, ThinkTank Webinar


Using automation to boost PPC performance

Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to succeed in the fast-paced world of PPC. Please visit Search Engine Land for the full article. [Author: Ben Wood]
Tags: Seo, Ppc, Ben Wood


Here’s how to use advanced audience tactics in Google and Bing

At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways. Please visit Search Engine Land for the full article. [Author: Joe Martinez]
Tags: Google, Seo, Ppc, Bing, Joe Martinez, SMX West Christi Olson, Brooke Osmundson


How To Write A Great Product Description Page

Every web-browsing human being reads a product description, almost every day. Most product descriptions are eye-bleeding horrors of lousy copy and unclear information. That means some of the most-read digital content is some of the worst. We can do better. This is my sort-of-system for better product descriptions. Use as you see fit. Two Kinds Of Descriptions You’re writing two product descriptions: The SERP snippet, to improve rankings and generate clicks The product description page, to gen...
Tags: Google, Amazon, Seo, Walmart, Blogging, Ppc, Copywriting, Don, TX, USP, TPI, Wil Reynolds, Presta


Clix Marketing Blog’s #PPC News & Views: Friday, February 15, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital New Product? Use These Tips and Tricks for Your Search Launch: Without a keyword history to rely on, you’ll need these 4 tips to ensure a successful product launch. CPC Strategy Amazon Advertising Introduces New-to-brand Metrics: To help advertisers estimate the cost of acquiring new customers, new-to-brand metrics are being rolled out. Take a look at this p...
Tags: Google, Scripts, Big Data, Small Businesses, Linkedin, Sem, Ppc, Personalization, Metrics, A/b Testing, Keyword Planner, Ppc News And Views, Social Media Examiner, Andrea Taylor, Joe Martinez, PPC News amp


11 NEW Jobs added to the PPC Hero Job Board

Genesys, Closed Loop, Hanapin, and Seer Interactive all have new positions available that have posted on the PPC Hero Job Board. Take a look! Read more at PPCHero.com
Tags: Seo, Ppc, News Updates, PPC Hero Job Board


How to Make Your Excel Skills Superhero Worthy

Excel is a crucial tool for any PPC marketer. That's why it's important to continually brush up on your skills and make sure you use Excel to your full advantage. Here's two resources that can help you do that! Read more at PPCHero.com
Tags: Seo, Ppc, Excel, Hero Conf


You’re Doing PPC Ad Tests Wrong – This Script Will Help

Ad testing can be time-consuming. This Google Ads script can help you do PPC ad tests the right way.The post You’re Doing PPC Ad Tests Wrong – This Script Will Help appeared first on Search Engine Journal.
Tags: Tools, Seo, Ppc, Paid Search


PPC Best Practices We Love to Hate & Hate to Love

When it comes to Valentine’s Day candy, I have a love-hate relationship with the colorful candy hearts pictured above. On one hand, I love that they remind me of childhood and the fun parties that we would have in elementary school. They’re also so pretty and festive. On the other hand, I hate that they taste like chalk. Maybe their absence this year will make my heart grow fonder of them when they return next year. During my years in PPC, I’ve found that there are a lot of best practices just...
Tags: Google, Facebook, Sem, Ppc, Facebook Ads, Search Advertising, Best Practices, Valentine, Bing Ads, Ppc Best Practices, KPI, Google Ads, Marketing Best Practices, Campaign Strategy, Bethany Bey


A Guide to Setting Up Your Very Own Search Intent Projects

Posted by TheMozTeamThis post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make supe...
Tags: Google, Amazon, Seo, Ppc, House, TheMozTeam, TheMozTeamThis


A guide to setting up your very own search intent projects

Posted by TheMozTeamThis post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make supe...
Tags: Google, Amazon, Seo, Ppc, House, TheMozTeam, TheMozTeamThis


No computer science skills are needed to build scripts OR great landing pages

In sessions 3 and 4 of the PPC Hero Summit, members of Hanapin's Analyst and CRO teams, alongside Fred Vallaeys from Optymzr and Oli Gardner from Unbounce, tackle how to start using scripts to automate your tasks and how to build great landing pages for more traffic and more conversions. Read more at PPCHero.com
Tags: Scripts, Seo, Ppc, Webinars, Landing Pages, Conversion Rate Optimization, Fred Vallaeys, Unbounce, Oli Gardner, Scripting Success, Optymzr


The Best Marketers Make CRO a Top Priority

According to the state of PPC, conversion rate optimization (CRO) has continuously been a top priority since 2013 for agencies and brands year after year. In the 2018 survey, only 1% separated AI and CRO for the most important aspect of the digital marketing industry, with AI coming out on top. You can read the […] Read more at PPCHero.com
Tags: Seo, Ppc, CRO, Conversion Rate Optimization, Cro For Ppc


Everything You Need to Know About Quora Ads Targeting Options

Quora has come a long way with their targeting options within the few short years the platform as been out. Advertisers now have six, main targeting options to use for our PPC campaigns within the channel. Targeting is selected at the ad set level within the platform. So hopefully this post gives you an idea of the options you have to better help you plan out your next campaign build in Quora. Let’s begin. Question Targeting This one is fairly straight forward. Quora is mainly a question a...
Tags: Google, Facebook, Sem, Ppc, Quora


How to Identify and Tackle Keyword Cannibalization in 2019

Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalization” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the canniba...
Tags: Google, Seo, Ppc, Google Shopping, Google Search Console, Chelsea Boots, Ahrefs, Dom, SERP, Gsc, Google Data Studio, Google Search Console GSC, Google Data Studio Dashboard, SamuelMangialavori, Carson Ward


People Ask Their Most Pressing SEO Questions — Our Experts Answer

Posted by TheMozTeamWe teamed up with our friends at Duda, a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search. Read on for digestible insights and further resources! How do you o...
Tags: Google, Germany, US, Seo, Ppc, Google Analytics, Band Aid, Voice, GMB, USP, Yext, Google My Business, Duda, TheMozTeam, Domain Authority DA and Page Authority PA


How to Get Facebook Ads and Page Access as an Agency

We have written about gaining access to client and before. It can be a confusing process for clients, so it’s important that PPC pros know the ropes. Facebook is no exception and even has two different accounts that require granted access before you can get to work. Here is how to setup the Business Manager, ad account and Page you will need in place and then how to gain access to those properties. Account Creation and Setup 1. Facebook Page Most businesses these days have a Facebook Pa...
Tags: Facebook, Instagram, Sem, Ppc, Facebook Page, Facebook Business, Facebook Page Most, Facebook Page Click Next


Why You Can’t Build a Successful PPC Program in Just a Few Hours by @GrpTwentySeven

Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple.The post Why You Can’t Build a Successful PPC Program in Just a Few Hours by @GrpTwentySeven appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search


How to Identify and Tackle Keyword Cannibalisation in 2019

Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the canniba...
Tags: Google, Seo, Ppc, Google Shopping, Google Search Console, Chelsea Boots, Ahrefs, Dom, SERP, Gsc, Google Data Studio, Google Search Console GSC, Google Data Studio Dashboard, SamuelMangialavori, Carson Ward


Best Practices To Maximize Cold Email Responses

by Lucy Literado, VP of Marketing at Reply Cold email is a massively popular way of reaching out to potential customers and clients. It costs very little but can bring great results. However, because of its popularity, it’s getting harder to stand out from all the other emails. At Reply we help people automate their email while still keeping them personal. Over the years, we’ve seen first hand what goes into a successful campaign and picked up some cold email tips to help you out. Here are the ...
Tags: Startups, Marketing, Cta, Ppc, Email Marketing, Lucy, Online Marketing, John Doe, Cold calling, Professionalisms, Lucy Literado, SEO Content Marketing Analytics CRO


Top 3 New(ish) PPC Features to Increase Your Paid Search ROI by @beanstalkim

Check out these three Google and Bing Ads features and tips on how you can use them right now.The post Top 3 New(ish) PPC Features to Increase Your Paid Search ROI by @beanstalkim appeared first on Search Engine Journal.
Tags: Google, Seo, Ppc, Paid Search


PPC Conversion Tracking

Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help! Read more at PPCHero.com
Tags: Seo, Ppc, Search, Basic Ppc Strategies, Conversion Tracking, Basic Ppc


Political Advertising Guidelines for PPC Platforms

Ad platforms have been thrown into the forefront of scrutiny in recent years, resulting in stricter policies regarding political advertising. If you’re managing a political PPC campaign, whether promoting a candidate or an advocacy group, you should be aware of how each of the major platforms handles political ads. You’ll likely run into much greater limitations than the average campaign you manage, and should know up front what extra approval processes you’ll need to go through and where you c...
Tags: Google, Facebook, India, US, Linkedin, Eu, Sem, Ppc, Bing, Federal Election Commission, Google Ads Google, Facebook Ads Facebook, PPC Platforms


Three Alternatives to Pay Per Click Ads You’ve Gotta Check Out

Are you just done with Google Adwords? Here are a few ways you can get your name out there without PPC ads.
Tags: Business, Marketing, Ppc, Google Adwords


The #1 Way to Take Your PPC Strategy from Average to Expert

Explore how online user behavior is a crucial component of being able to take your PPC strategy from average to expert! Read more at PPCHero.com
Tags: Seo, Ppc, Search, Ppc Strategy



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