Marketing


Posts filtered by tags: Press Releases[x]


 

LiveRamp Adds Connected TV Identity Solution To Make Today’s Fastest Growing Video Channel People-Based

World’s Largest Independent Omnichannel Identity Graph Now Powers People-Based Connected TV Advertising and Media Analytics at Scale SAN FRANCISCO — LiveRamp® (NYSE: RAMP) – the leading identity platform for powering exceptional experiences – announced it is expanding the capabilities of its IdentityLink™ platform to include advertising’s fastest growing video channel – Connected TV. By linking […] The post LiveRamp Adds Connected TV Identity Solution To Make Today’s Fastest Growing Video Channe...
Tags: Advertising, Video Ads, Press Releases, Connected TV, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Liveramp, Scale San Francisco, Identitylink


RTB House Launches Creatives Lab

NEW YORK  — RTB House, a global company that provides state-of-the-art marketing technologies for top brands worldwide is opening a new division – Creatives Lab. The unit will develop solutions to offer clients a wider range of better performing dynamic banners for both display and video that will also be better suited to clients’ branding […] The post RTB House Launches Creatives Lab appeared first on Ad Tech Daily.
Tags: New York, Advertising, Press Releases, Online Media, Ad & Media Strategies, RTB Advertising, Rtb House, Creatives Lab


IAB Expands Membership to Include Brand Leaders for Their Critical Perspective as the Digital Marketing Landscape Continues to Disrupt and Grow

PHOENIX — IAB, the national trade association for the digital media and marketing industries, announced that it is expanding its membership to include brand leaders in order for the organization to add critical perspective and insight as IAB works to drive industry growth. By adding brand executives to their membership, IAB will now represent the […] The post IAB Expands Membership to Include Brand Leaders for Their Critical Perspective as the Digital Marketing Landscape Continues to Disrupt and...
Tags: Advertising, Press Releases, Interactive Advertising Bureau, Iab, Phoenix, Ad & Media Strategies, Digital Intelligence, Iab Membership, Digital Marketing Landscape Continues


Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors

Troy Young of Hearst Magazines to Serve as Vice Chair New Slate Includes First Brand Board Member—Jesse Horwitz of Hubble, Alongside Leaders from Google, NBC Universal, Snap, Verizon, Tremor Video and The New York Times PHOENIX — IAB announced it has elected Rik van der Kooi, Corporate Vice President at Microsoft Advertising, as Chairman of the […] The post Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors appeared first on Ad Tech Daily.
Tags: Microsoft, Advertising, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, People in Ad Tech, Hearst Magazines, Microsoft Advertising, Jesse Horwitz, Troy Young, Rik Van Der Kooi, IAB Board of Directors


Procter & Gamble Takes Top Spot as Largest Ad Spender

McDonald’s leaps to third biggest advertiser in the UK London, UK – Feb. 12, 2019 – Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data. Sky overtook the consumer goods corporation in 2017, but now comes in at second place. McDonald’s Restaurants was the third biggest spender, jumping from […] The post Procter & Gamble Takes Top Spot as Largest Ad Spender appeared first on Ad Tech Daily.
Tags: UK, Advertising, Procter Gamble, Press Releases, Nielsen, Online Media, Media Buying, McDonald, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, UK London UK, Largest Ad Spender, McDonald 's Restaurants


2019 ‘IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy

Comprehensive IAB Study Finds Leading Direct Brands Reshaping Sectors from Apparel to Personal Care PHOENIX — IAB, the national trade association for the digital media and marketing industries, today released its second annual “IAB 250 Direct Brands to Watch” report identifying the direct-to-consumer brands that are driving positive change in the U.S. consumer economy. The […] The post 2019 ‘IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy appeared first on Ad Te...
Tags: Advertising, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Phoenix, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Direct Brands, Iab 250


Adjust Raises The Bar With A New Industry Standard In The Global Fight Against Mobile Ad Fraud

New methodology designed to bring greater authenticity of ad clicks and more transparency to the mobile industry San Francisco and Berlin – Adjust, the industry leader in mobile measurement and fraud prevention, unveiled a groundbreaking new standard in the fight against mobile ad fraud: Click Validation Through Proof of Impression. With fraud estimated to represent in excess […] The post Adjust Raises The Bar With A New Industry Standard In The Global Fight Against Mobile Ad Fraud appeared firs...
Tags: Berlin, Advertising, San Francisco, Press Releases, Mobile Advertising, Adjust, Ad & Media Strategies, Online Advertising Challenges, Ad Fraud and Spam, Mobile Ad Fraud, Mobile Measurement, Click Validation, Global Fight Against Mobile Ad Fraud


Consumer Acquisition Launches Performance Templates and Automated Video Production for Social Advertising

Facebook and Google UAC social advertisers can save time and money using customizable performance video templates and self-service video bulk editor integrated into the AdRules Creative Studio platform. SAN FRANCISCO, Calif. – ConsumerAcquisition.com announced the launch of a video automation platform with new performance templates and self-service video bulk editor integrated into the Creative Studio platform […] The post Consumer Acquisition Launches Performance Templates and Automated Video P...
Tags: Facebook, Advertising, Press Releases, San Francisco Calif, Ad & Media Strategies, Ad Operations, Ad Products, Ad Serving, Consumeracquisition.com, Adrules Creative Studio, Performance Video Ads, Video Automation, Video Templates, Automated Video Production for Social Advertising, Google UAC


The FreeWheel Council for Premium Video Europe Delves into the Programmatic Promise

Advocacy group’s latest paper examines how broadcasters and pay TV operators are transforming by harnessing programmatic technology London, UK: Programmatic trading is seen as a way of successfully reaching audiences across multiple screens – yet its benefits are often misunderstood. In its new insights paper, Cracking the programmatic conundrum, the FreeWheel Council for Premium Video Europe (FWCE) looks […] The post The FreeWheel Council for Premium Video Europe Delves into the Programmatic Pr...
Tags: Advertising, Video Ads, Press Releases, Media Buying, London UK, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Programmatic Buying, Programmatic Advertising, Freewheel Council For Premium Video, FreeWheel Council, FreeWheel Council for Premium Video Europe Delves


The Trade Desk Appoints Shelley Zajic as Chief Talent Officer

Global Talent and Hiring Executive to Support Company’s Rapid Global Growth LOS ANGELES — Global advertising technology leader The Trade Desk (Nasdaq:TTD) is pleased to announce the appointment of Shelley Zajic as Chief Talent Officer. Shelley will be based in Ventura, CA, and lead the company’s talent acquisition efforts around the world. “I look forward […] The post The Trade Desk Appoints Shelley Zajic as Chief Talent Officer appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Ventura CA, SHELLEY, Ad & Media Strategies, Ad Networks and Platforms, People in Ad Tech, The Trade Desk, Trade Desk NASDAQ, Shelley Zajic, Rapid Global Growth LOS ANGELES Global


Goodway Group Spins Off New Company, Control vs. Exposed

Catering to global marketers, CvE is a performance agency built to deliver truth, transparency and tangible business results PHILADELPHIA – Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has spun off a performance agency focused on delivering measurable outcomes to global marketers. Control vs. Exposed (CvE) incorporates the best […] The post Goodway Group Spins Off New Company, Control vs. Exposed appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, CVE, Ad & Media Strategies, Ad Groups & Agencies, Media Agency, Goodway Group, Control Vs Exposed, Media Efficiency, Goodway Group Spins Off New Company Control, PHILADELPHIA Goodway Group


AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers

–AnyClip Addresses Another Major Publisher Pain Point by Eliminating Operating Costs Associated with Video –Introduces Free Video Player Solution to Help Publishers Succeed with Video NEW YORK & TEL AVIV – AnyClip, the AI-driven video content data pioneer, announced the launch of the fastest-loading, first-ever free video player for publishers in the digital media ecosystem. […] The post AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers appeared first on Ad T...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Video Monetization, Anyclip, Free Video Player, Video Publishers


IAB Releases 2019 NewFronts Line-Up

Weeklong NYC Marketplace to Feature Media Powerhouses and Pioneers Showcasing Innovative Digital Content & Advertising Opportunities NEW YORK — The Interactive Advertising Bureau (IAB) today announced the preliminary schedule for the 9th annual Digital Content NewFronts held in New York City. From Monday, April 29, to Friday, May 3, the biggest names in media and […] The post IAB Releases 2019 NewFronts Line-Up appeared first on Ad Tech Daily.
Tags: New York City, Advertising, Press Releases, Iab, Interactive Advertising Bureau IAB, Ad & Media Strategies, Digital Intelligence, Iab Newfronts


IAS Earns IAB Tech Lab Service Excellence Award

Michael Tuminello, VP of Publisher Products Recognised For Work to Unify Video Measurement With VAST 4.1 LONDON — Michael Tuminello, VP of Publisher Products at Integral Ad Science (IAS), has been honoured with the IAB Tech Lab Service Excellence Award for outstanding contributions to VAST 4.1 video specifications. The award recognises IAB Tech Lab member […] The post IAS Earns IAB Tech Lab Service Excellence Award appeared first on Ad Tech Daily.
Tags: London, Advertising, Press Releases, Online Media, Iab, Ad & Media Strategies, Integral Ad Science, Digital Intelligence, Iab Tech Lab, Ad and Media Verification, IAS, Integral Ad Science IAS, Michael Tuminello, Iab Tech Lab Service Excellence Awards, IAB Tech Lab Service


Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machine Learning

HELSINKI, Finland/Stockholm, Sweden – Thirdpresence, a programmatic video advertising company, has acquired video platform Flowplayer to develop a unified contextual video and advertising offering that helps advertisers achieve their branding objectives and improve the ability for premium publishers to monetize their content. The newly combined company will operate under the Flowplayer brand name and will […] The post Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machin...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Helsinki Finland, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Monetization Strategy, Thirdpresence, Flowplayer, Programmatic Video Advertising


Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers in the U.K.

Jumpshot’s The Competitive State of eCommerce Marketplaces Data Report, 2019 U.K. Edition, shows Amazon drove more than 65 percent of conversions across 15 major categories in 2018 LONDON — Jumpshot, the only company that unlocks walled garden data, today announced the expansion of Jumpshot, headquartered in San Francisco, California, to the U.K. market and the official availability […] The post Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers ...
Tags: Amazon, London, Featured, Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, San Francisco California, U K, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Jumpshot, Ecommerce Report, Jumpshot Insights


Taboola Expands Strategic Partnership with Business Insider

Leading business news publisher adopts innovative Taboola Feed to enhance user experience NEW YORK — Taboola, the leading discovery platform, announced an exclusive two-year partnership with Business Insider to enhance the business news publisher’s user experience by integrating the Taboola Feed on desktop and mobile web. The deal builds on an existing partnership between Taboola and Business […] The post Taboola Expands Strategic Partnership with Business Insider appeared first on Ad Tech Daily...
Tags: Advertising, Native Advertising, Press Releases, Business Insider, Online Media, Taboola, Ad & Media Strategies, Online Content Publishers, Ad Networks and Platforms, Monetization Strategy, Discovery Platform, Taboola Feed


Tapjoy Appoints Jeff Drobick Chief Executive Officer

Former Chief Product Officer takes over as CEO while Steve Wadsworth transitions to Chairman of the Board SAN FRANCISCO — Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, announced today the appointment of Jeff Drobick as its new President and Chief Executive Officer, effective immediately. Drobick takes over for Steve Wadsworth, who […] The post Tapjoy Appoints Jeff Drobick Chief Executive Officer appeared first on Ad Tech Daily.
Tags: Advertising, San Francisco, Press Releases, Mobile Advertising, Online Media, Tapjoy, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Maximum Impact Platform, Jeff Drobick, Steve Wadsworth, Drobick


AT&T Consolidates its Open Programmatic Spend on the AppNexus DSP

Investments in premium technology for marketers to support AT&T brand advertising at-scale AT&T will be a first-mover for new capabilities to better engage consumers across screens New York – AT&T Communications* and Xandr, AT&T’s advertising business, today announced that AT&T will consolidate its programmatic advertising spend on the open exchange through Xandr’s Demand-Side Platform (DSP), the AppNexus […] The post AT&T Consolidates its Open Programmatic Spend on the AppNexus DSP appeared fir...
Tags: New York, Advertising, App, AT T, Press Releases, DSP, Media Buying, Ad & Media Strategies, Programmatic Buying, Programmatic Advertising, AT T Communications, Xandr, Xandr AT T, Appnexus Programmable Platform


Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany

Berlin: At the beginning of the year, the German chapter of the global Mobile Marketing Association once again reported significant growth. Alongside existing members—such as McDonald’s, Unilever, Coca Cola, and others—new companies including MasterCard, ING, Twitter, Wetter.com, Ogury, TAB, YOC, and Groundtruth are now among the list of active members in Germany. The mutual goal […] The post Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany appeared firs...
Tags: Germany, Berlin, Advertising, Mobile Marketing, Press Releases, MMA, Mobile Advertising, Digital Marketing, McDonald, Ad & Media Strategies, People in Ad Tech, Mobile Marketing Association, Unilever Coca Cola, Groundtruth, MMA Germany, Mobile Marketing Germany


Nanigans Appoints Sales Leaders in U.S. and EMEA

Industry veterans David Paquette and Erwin Bos will grow local sales teams to support market demand for digital advertising software BOSTON — Nanigans, the leader in performance advertising software, announced the hires of two new executives in key revenue roles in the U.S. and Europe. David Paquette joins Nanigans as vice president of U.S. sales […] The post Nanigans Appoints Sales Leaders in U.S. and EMEA appeared first on Ad Tech Daily.
Tags: Europe, Boston, Advertising, Press Releases, Nanigans, Online Media, EMEA, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Performance Advertising, David Paquette, Erwin Bos


Ace Metrix Releases Standout Super Bowl LIII Ads

Based on emotional impact from consumer generated data LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, Super Bowl LIII


Acxiom®’s Unified Data Layer Wins A 2019 BIG Innovation Award

CONWAY, Ark. — Acxiom®, the data and technology foundation for the world’s best marketers, announced its Unified Data Layer (UDL) has been named a winner of the 2019 BIG Innovation Awards presented by the Business Intelligence Group, which recognizes organizations and people who bring new ideas to life and change the way we experience the world. Designed […] The post Acxiom®’s Unified Data Layer Wins A 2019 BIG Innovation Award appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Acxiom, Ad & Media Strategies, Digital Intelligence, Business Intelligence Group, Big Innovation Awards, Unified Data Layer, CONWAY Ark Acxiom, Unified Data Layer UDL


AI-powered Marketing Personalisation Startup, DataSine, Secures £4 Million Series A Funding

LONDON — London-based AI startup DataSine, which combines expertise in psychology and machine learning to help businesses personalise their communications at scale, has raised £4 million in Series A funding from leading European and U.S. investors, led by Pentech and Propel Venture Partners. Other investors include C.Entrepreneurs/Cathay Innovation, Twin Ventures and Sistema_VC. DataSine’s personality-driven marketing […] The post AI-powered Marketing Personalisation Startup, DataSine, Secures £...
Tags: London, Advertising, Artificial Intelligence, Machine Learning, Press Releases, Online Media, Pomegranate, Ad & Media Strategies, Digital Intelligence, Ad Products, Pentech, DataSine, C Entrepreneurs Cathay Innovation Twin Ventures, Propel Venture Partners Other


Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers are shifting more of their budgets to Amazon, but express concerns about data access and competition BOSTON — Nanigans, the leader in performance advertising software, announced results from its latest survey conducted by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales […] The post Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey appeared first on Ad Tech Dai...
Tags: Amazon, Featured, Boston, Advertising, Press Releases, Nanigans, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Performance Advertising, Advertiser Perceptions, Amazon Threatens Digital Advertising Duopoly, Advertiser Perceptions Based, Amazon Threatens Digital


AOP Digital Publishing Awards 2019 Now Open for Entries

London, UK: The Association for Online Publishing has announced entries for its flagship annual awards are now open. Hosted in partnership with PubMatic, the AOP Digital Publishing Awards 2019 will recognise editorial, commercial, partnerships and publishing excellence, during a prestigious ceremony at Old Billingsgate, London, on Thursday 27th June. Now in their 17th year, the awards are open to publishers, advertisers, agencies, and suppliers with […] The post AOP Digital Publishing Awards 201...
Tags: Advertising, Press Releases, Online Media, Aop, London UK, Old Billingsgate London, Ad & Media Strategies, Advertising Events, AOP Digital Publishing Awards, Association For Online Publishing, AOP Digital


Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report

Contest Returns for Super Bowl LIII to Assess Advertisers’ Digital Marketing Efforts Columbia, MD — Merkle (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, released its sixth annual Digital Bowl Report, evaluating Super Bowl advertisers’ digital marketing efforts. This year, Olay and Avocados from Mexico took first and second place. Merkle’s annual Digital Bowl Report […] The post Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report appeared f...
Tags: Mexico, Advertising, Press Releases, Merkle, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Super Bowl Advertising, Performance Marketing, Olay, Digital Bowl Report


Clear Channel Outdoor Holdings, Inc. Announces New Post-Emergence Board of Directors

New Board Will Bring Broad, Global Expertise to Position the New Company for Future Growth New York, NY and San Antonio, TX – Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), a subsidiary of iHeartMedia, Inc. (PINK: IHRTQ), announced the members selected to serve on its new Board of Directors when it becomes a standalone company upon […] The post Clear Channel Outdoor Holdings, Inc. Announces New Post-Emergence Board of Directors appeared first on Ad Tech Daily.
Tags: Board of Directors, Advertising, Press Releases, San Antonio TX, Clear Channel Outdoor Holdings Inc, Clear Channel, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Iheartmedia, New Company for Future Growth New York NY, Clear Channel Outdoor Holdings Inc NYSE, IHRTQ


Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide

– Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom – Providing marketing opportunities for brands targeting young, high-engagement consumer audiences worldwide SEOUL, KOREA – Twitter is the best place for fans all over the world to find out and talk about what’s happening in the K-Pop world in […] The post appeared first on Ad Tech Daily.
Tags: Twitter, Social Networks, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Digital Marketing, Social Media Advertising, Media Buying, Twitter Advertising, K-pop, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence


TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Latest Update to Priority Engine Purchase Intent Platform

New enhancements provide expanded account-level insights and access to buying team insiders to accelerate sales opportunities and revenue growth NEWTON, Mass. — TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services announced new updates to its IT Deal Alert Priority EngineTM platform that help B2B sales teams identify Confirmed Projects within their […] The post TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Late...
Tags: Advertising, Press Releases, Digital Marketing, TechTarget, Ad & Media Strategies, Digital Intelligence, Ad Products, B2B sales, Priority Engine, NEWTON Mass TechTarget Inc, B2b Purchase Intent Data



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