Marketing


Posts filtered by tags: Press Releases[x]


 

InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud

Proven Ad Tech Veteran Joins to Drive its Next Phase of Growth Around the World SAN FRANCISCO — InMobi, one of the world’s leading independent marketing clouds, today announced that it has appointed Krista Thomas, Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud. The proven ad tech veteran will leverage 20 […] The post InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud appeared first on Ad Tech Daily.
Tags: Ad & Media Strategies, Digital Marketing, Mobile Advertising, People in Ad Tech, Press Releases, Inmobi, Inmobi Marketing Cloud, Krista Thomas


Verizon Media Launches Next-Gen Solutions, the Future of ID-Less Advertising

New suite infers audiences independent of cookies or mobile app IDs Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement. Built for the identity-less era, this suite of solutions delivers relevant ad experiences […] The post Verizon Media Launches Next-Gen Solutions, the Future of ID-Less Advertising appeared first on Ad Tech Daily.
Tags: Ad & Media Strategies, Ad Operations, Ad Products, Ad Targeting, Cookieless Targeting, Online Advertising Challenges, Online Media, Press Releases, User Privacy, Connectid, Verizon Media


Swaarm Launches Privacy Enabled Attribution in Response to Apple’s IDFA Removal

Partner affiliate marketing attribution solution is first-of-its-kind for effectively capturing campaign and traffic source throughout the whole advertising network chain BERLIN — Swaarm announced the launch of a new, first-of-its-kind attribution chain methodology Privacy Enabled Attribution (PEA Chain) for the mobile advertising industry. PEA offers an effective attribution model for companies impacted by Apple’s removal of its […] The post Swaarm Launches Privacy Enabled Attribution in Respon...
Tags: Ad & Media Strategies, Ad Products, Ad Targeting, Digital Intelligence, Digital Marketing, Online Advertising Challenges, Press Releases, User Privacy, Affiliate Marketing, Marketing Attribution, Pea Chain, Privacy Enabled Attribution, Swaarm


tvScientific Launches Connected TV Performance Advertising Platform

The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms PASADENA, Calif. — tvScientific announced the launch of its Connected TV (CTV) buying, measurement, and attribution platform, built for businesses of all sizes that value performance media. CTV represents the fastest growing segment of a $72 billion TV advertising […] The post tvScientific Launches Connected TV Performance Advertising Platform appeared first on Ad Tech Daily.
Tags: Ad & Media Strategies, Ad Networks and Platforms, Ad Products, Ads by Creative, Ads Taxonomy, Digital Intelligence, Media Buying, Online Media, Press Releases, Video Ads, Connected TV, Tvscientific, Video Advertising


Kubient Appoints Former MediaMath and DoubleVerify Executive Leon Zemel as Chief Product Officer

NEW YORK, NY — Kubient (NasdaqCM: KBNT, KBNTW) (“Kubient” or the “Company”), a cloud-based software platform for digital advertising, today announced that digital advertising industry veteran Leon Zemel has joined the Company as the new Chief Product Officer.  Most recently the Senior Vice President of Programmatic and Platform Product at DoubleVerify, Zemel joins Kubient with […] The post Kubient Appoints Former MediaMath and DoubleVerify Executive Leon Zemel as Chief Product Officer appeared f...
Tags: Ad & Media Strategies, Media Buying, Online Media, People in Ad Tech, Press Releases, Programmatic Buying, Kubient, Programmatic Advertising, Rtb Advertising


Adverty Announces Collaboration With Oracle Moat to Enhance Measurement Across Its in-Game Advertising Platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns. Adverty’s mission is to deliver seamless advertising which connects brands and […] The post Adverty Announces Collaboration With Oracle Moat to Enhance Meas...
Tags: Advertising, Press Releases, Online Media, Ad & Media Strategies, Ads Taxonomy, Digital Intelligence, In-game Ads, Ads by Display, Oracle Moat, Adverty, Oracle Advertising


IRIS.TV Announces $18 Million Series B Funding Round Led by Intel Capital

London — IRIS.TV, the leading video data platform, today announced the completion of a $18 million Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors including WISE Ventures, Quest Venture Partners, and Mirae Asset Venture Investment. The round also included prominent leaders in the space including Mike […] The post IRIS.TV Announces $18 Million Series B Funding Round Led by Intel Capital appeared first on Ad Tech Daily.
Tags: London, Advertising, Video Ads, Press Releases, Iris, Intel Capital, Video Advertising, Mike, Intel Corporation, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Iris.tv, Video Data Platform, WISE Ventures Quest Venture Partners, Mirae Asset Venture Investment


Zeotap Builds Momentum as Marketing Industry Shifts Away from Cookies

Reports 126% ARR Growth in 2020, Fills Key Executive Leadership Positions, Signs New Customers Zeotap, the Customer Intelligence Platform (CIP), has reported 126% ARR growth in 2020 among its latest milestones in growth. Building momentum from its $60.5 million Series C fundraising round last year, the company is capitalising on the marketing industry’s move to […] The post Zeotap Builds Momentum as Marketing Industry Shifts Away from Cookies appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Marketing Strategy, Press Releases, Zeotap, Digital Marketing, ARR, Ad & Media Strategies, Digital Intelligence, Ad Products, People in Ad Tech, Customer Intelligence, Customer Intelligence Platform CIP, Universal Id


Audiencerate Achieves TRUSTe International Privacy Verification Through TrustArc

Verification Highlights Audiencerate’s Commitment to International Privacy Standards TrustArc, the leader in data privacy management and automation, today announced that Audiencerate, the identity hub, has received the TRUSTe International Privacy Verification from TrustArc. The verification illustrates that verified organisations maintain industry-established principles and standards for protecting personal data. “We are thrilled and proud to have […] The post Audiencerate Achieves TRUSTe Inter...
Tags: Advertising, Press Releases, User Privacy, Online Media, Digital Marketing, Ad & Media Strategies, Online Advertising Challenges, Ad and Media Verification, TrustArc, Audiencerate, Privacy Verification, Truste International


Criteo Retail Media Announces Expansion of API Partner Program

Pacvue, Perpetua, Flywheel, and Kenshoo sign on as new partners, providing brand advertisers more flexibility in activating retail media campaigns New York – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the expansion of its Criteo Retail Media API program with new partners including Pacvue, Perpetua, Flywheel, […] The post Criteo Retail Media Announces Expansion of API Partner Program appeared fir...
Tags: New York, Advertising, Press Releases, Flywheel, Online Media, Digital Marketing, Media Buying, Kenshoo, Perpetua, Ad & Media Strategies, Ad Networks and Platforms, Programmatic Buying, Criteo, Pacvue, Retail Media, Pacvue Perpetua Flywheel


Brands and Publishers Build Direct Relationships to Tackle Data Deprecation

New study finds that almost half (48%) of brand leaders have developed five or more direct relationships with publishers to fuel marketing strategies Two-thirds (70%) of brands are concerned that consumers will decline data consent  41% of brands say they still rely mostly or exclusively on third-party data and 36% are still building first-party data […] The post Brands and Publishers Build Direct Relationships to Tackle Data Deprecation appeared first on Ad Tech Daily.
Tags: Advertising, Marketing Strategy, Press Releases, Digital Marketing, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Permutive, Data Deprecation


Marchex AI-Fueled Products Win 2021 Artificial Intelligence Excellence Award

SEATTLE — Marchex (NASDAQ: MCHX), a leading conversational analytics and solutions company that connects the voice of the customer to your business, today announced that The Business Intelligence Group has named Marchex a winner in its inaugural Artificial Intelligence Excellence Awards program. “We are so proud to name Marchex as a winner in our inaugural Artificial Intelligence Excellence […] The post Marchex AI-Fueled Products Win 2021 Artificial Intelligence Excellence Award appeared first o...
Tags: Advertising, Marketing Strategy, Artificial Intelligence, Press Releases, Seattle, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Marchex, Marchex NASDAQ, Business Intelligence Group, Conversational Analytics


Cavai Announces Partnership With Orage Publishing As the Content Provider Seeks to Leverage the Ground-Breaking Conversational Ad Format, Cavai Bubble®

London, UK: Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home and lifestyle, Orage reaches more than 10 million unique users per month in the Nordic region. Orage has newsrooms in Norway, Sweden, Denmark […] The post Cavai Announces Partnership With Orage Publishing As the Content Provider Seeks to Leverage the Ground-Breakin...
Tags: Advertising, Press Releases, Online Media, Media Buying, London UK, Ad & Media Strategies, Online Content Publishers, Ad Products, Monetization Strategy, Norway Sweden Denmark, Content Monetization, Orage, Cavai, Conversational Advertising, Orage Publishing, Cavai Announces Partnership With Orage Publishing


White Ops Reintroduces Itself as HUMAN, Signaling Cybersecurity Company’s Dedication to Protecting Enterprises from Bot Attacks

Rebrand reinforces HUMAN’s mission to protect the integrity of the internet by disrupting the economics of cybercrime NEW YORK — Since 2012, White Ops has been on a mission to protect enterprises from bot attacks to keep digital experiences human. Today, the company takes a leap forward by reintroducing itself as HUMAN. The new company name more authentically […] The post White Ops Reintroduces Itself as HUMAN, Signaling Cybersecurity Company’s Dedication to Protecting Enterprises from Bot Attac...
Tags: New York, Advertising, Press Releases, Human, Online Media, White Ops, Ad & Media Strategies, Online Advertising Challenges, Ad Fraud and Spam, Advertising Fraud, White Ops Rebranding, HUMAN Signaling Cybersecurity Company


InMobi Dominates MMA SMARTIES MENA 2020 with 15 Awards Including Technology Enabler of the Year and Best in Show

Working Hand-in-Glove with Clients, Mobile Industry Leader ‘Sweeps’ Award Series with Four Gold, Five Silver and Four Bronze Awards DUBAI, United Arab Emirates — InMobi, the world’s leading independent marketing cloud, has been recognized by the MMA SMARTIES MENA 2020, receiving 15 awards across a number of categories, acknowledging impactful campaigns with leading consumer brands. The […] The post InMobi Dominates MMA SMARTIES MENA 2020 with 15 Awards Including Technology Enabler of the Year an...
Tags: Advertising, Marketing Strategy, Press Releases, MMA, Mobile Advertising, Inmobi, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Marketing Cloud, Mma Smarties Mena, DUBAI United Arab Emirates InMobi the world


Digiday Names VIZIO SmartCast® Best Connected TV Platform in Video and TV

IRVINE, Calif. — VIZIO (NYSE: VZIO) today announced that SmartCast™, the award-winning smart TV platform available to millions of viewers, has been recognized as the winner of the 2021 Digiday Video & TV Awards in the category of Best Connected TV Platform for its work in delivering experiences for consumers and advertisers. “We are thrilled […] The post Digiday Names VIZIO SmartCast® Best Connected TV Platform in Video and TV appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Vizio, Connected TV, Online Media, Media Buying, Irvine Calif, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, TV & Cable Advertising, Digiday Video Award, Viziosmartcast


Universal Electronics Inc. to Work with Instreamatic to Deliver Voice-Enabled Interactive Advertising to Smart TV Manufacturers and Video Service Providers

SCOTTSDALE, Ariz. — Universal Electronics Inc. (UEI) (NASDAQ: UEIC), the global leader in universal control and sensing technologies for the smart home, is entering a development relationship with Instreamatic, the voice dialogue marketing platform powered by AI technology, to bring Instreamatic’s interactive voice-enabled advertising to home entertainment devices such as set-top boxes and smart TVs. Instreamatic’s flexible […] The post Universal Electronics Inc. to Work with Instreamatic to Del...
Tags: Advertising, Marketing Strategy, Press Releases, Smart TV, Online Media, Digital Marketing, Audio Ads, Universal Electronics Inc, Universal Electronics, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Instreamatic, SCOTTSDALE Ariz Universal Electronics Inc


Susan Vobejda to Step Down as Chief Marketing Officer of The Trade Desk in June

LOS ANGELES — Global advertising technology leader The Trade Desk (NASDAQ:TTD) today announced that Susan Vobejda plans to step down as its Chief Marketing Officer. Ms. Vobejda has served in this role since 2017. In that time, she has built the company’s marketing function and expanded it globally across all marketing disciplines. She has overseen […] The post Susan Vobejda to Step Down as Chief Marketing Officer of The Trade Desk in June appeared first on Ad Tech Daily.
Tags: Advertising, Global, Los Angeles, Press Releases, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Ad Networks and Platforms, People in Ad Tech, The Trade Desk, Trade Desk, Trade Desk NASDAQ, Susan Vobejda, Vobejda


FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint

The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform. NEW YORK — Today, Fox Corporation (Nasdaq: FOXA, FOX) announced that it has partnered with FreeWheel, a Comcast Company, to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD), marking an industry first for a […] The post FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcas...
Tags: Advertising, Fox, Comcast, Video Ads, Press Releases, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, Programmatic Buying, TV & Cable Advertising, The Trade Desk, Trade Desk, FreeWheel


Roku Launches Advertising Brand Studio Ahead of TV Upfronts

SAN JOSE, Calif. — Roku, Inc. (Nasdaq: ROKU) today announced the launch of an advertising brand studio to produce new creative ad formats and TV programming tailored for marketers. “We’re thrilled to collaborate with Roku for a world-class, hands-on production experience for our streaming TV advertising campaigns seen by millions of streamers.” The advertising brand […] The post Roku Launches Advertising Brand Studio Ahead of TV Upfronts appeared first on Ad Tech Daily.
Tags: Advertising, Tv Advertising, Video Ads, Roku, Press Releases, Media Buying, Ad & Media Strategies, Ads Taxonomy, Ad Groups & Agencies, Advertising Brand Studio, SAN JOSE Calif Roku Inc


Adverty Enters Into Exclusive Partnership With Dutch Hyper-Casual Publisher Lucky Kat Studios

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences within its increasingly popular games. Based in The Hague, The Netherlands, the award-winning studio […] The post Adverty Enters Into Exclusive Partnership With Dutch Hyper-Casual Publisher Luc...
Tags: Advertising, Press Releases, Online Media, The Hague the Netherlands, Ad & Media Strategies, Ads Taxonomy, In-game Ads, Ads by Display, In-game Advertising, Adverty, Adverty AB, Games Monetization, In-play Advertising, In-menu Advertising, Lucky Cat Studios, Lucky Kat Studios


Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for all players in the partnership ecosystem  LONDON — Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This […] The post Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale appeared first on Ad Te...
Tags: London, Advertising, Press Releases, Affluent, Digital Marketing, Impact, Ad & Media Strategies, Digital Intelligence, Analytics Platform, Partnership Automation, Aniview, Automation Platform, Partnership Economy, Power Agency Managed Partnership Programmes


Adsmovil Launches Shoppable Ads—Converting Clicks into Purchases

Brands increase sales online through digital ads Miami, Florida – Adsmovil, a leading digital advertising company with direct relationships to 1,200+ Latin American, Spanish, and U.S. Hispanic publishers, today announced the launch of Adsmovil Shoppable Ads. This new product provides benefits not only to brands, who will be able to make all your digital media […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Digital Intelligence, Ad Products, Adsmovil, Shoppable Ads, Miami Florida Adsmovil


Smart AdServer Achieves Top Ranking in “Most Secure Ad Platforms” of 2020 According to Recent Analysis by Confiant

Global Independent Adtech Platform Credits Advanced Ad Security Technology and Strict New Client Standards According to advertising security leader, Confiant, Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020. Building upon its 2020 Demand Quality Report data, which includes more than 100 platforms across 650 million impressions […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Digital Intelligence, Ad Networks and Platforms, Ad Serving, Smart AdServer, Ad Fraud and Spam, Confiant, Ad Platforms, Advertising Security, Global Independent Adtech, Confiant Smart AdServer


Vibenomics Expands Board with Holding Company Media Veteran

Leading Audio Out-Of-Home advertising platform appoints Tricia Lasky as newest board member for unparalleled industry expertise INDIANAPOLIS — Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announces the addition of a distinguished agency executive to its board, former Publicis Groupe’s SVP Tricia Lasky. As Vibenomics furthers its mission to give brands the […] The post Vibenomics Expands Board with Holding Company Media Veteran appeared first on...
Tags: Advertising, Indianapolis, Press Releases, Audio Ads, Publicis Groupe, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, People in Ad Tech, Audio Advertising, Vibenomics, AOOH, Audio Out Of Home, Vibenomics Expands Board, Holding Company Media Veteran, Tricia Lasky


Loud Mouth Media Announces Company Growth as COVID-19 Brings Increasing Demand for Ecommerce Marketing

Belfast, Northern Ireland – Loud Mouth Media, a multi-award winning performance digital marketing agency, has announced that it is on track to achieve 35% year on year revenue growth despite the unprecedented impact of the Coronavirus pandemic. Whilst navigating the challenging marketplace, the company has expanded its impressive portfolio to include Performance Creative as well […] The post Loud Mouth Media Announces Company Growth as COVID-19 Brings Increasing Demand for Ecommerce Marketing ap...
Tags: Advertising, Marketing Strategy, Press Releases, Online Media, Digital Marketing, Belfast Northern Ireland, Ad & Media Strategies, Online Advertising Challenges, Ad Groups & Agencies, COVID-19, Covid19, Covid19 Impact, Loud Mouth Media


Adverity Continues to Dominate as Momentum Leader in G2 Spring 2021 Report

Marketing intelligence platform continues to rank as a trusted choice for enterprises in Business Intelligence Software for Small Businesses, Mid-Market ETL Tools, Marketing Analytics and Data Visualization Software categories New York, US: Adverity, a leading marketing data intelligence platform, has once again been named as a top-five category leader in ETL Tools and Data Visualization Software […] The post Adverity Continues to Dominate as Momentum Leader in G2 Spring 2021 Report appeared fir...
Tags: Data Visualization, Advertising, Marketing Strategy, Press Releases, Business Intelligence, Online Media, Digital Marketing, New York US, Marketing Analytics, Ad & Media Strategies, Digital Intelligence, Marketing Intelligence, ETL Tools, Adverity, Adverity Continues to Dominate


AdTech Leader TripleLift Announces Majority Investment from Vista Equity Partners

Partnership to Accelerate Global Product Expansion and Innovation in CTV NEW YORK — TripleLift, one of the largest advertising technology platforms in the world, announced today it has signed a definitive agreement to receive a majority investment from Vista Equity Partners. Vista, a leading global investment firm focused on enterprise software, data and technology-enabled businesses, will help drive […] The post AdTech Leader TripleLift Announces Majority Investment from Vista Equity Partners a...
Tags: New York, Advertising, Video Ads, Press Releases, DSP, Connected TV, Vista Equity Partners, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, TV & Cable Advertising, Programmatic Advertising, TripleLift, Vista Equity Partners Vista, Demand-side Platform


Magnite Invests In New Data Center in Singapore to Support Growing APAC Business

Strategic move increases Magnite’s data capacity by 50% to support its unified omnichannel platform SINGAPORE — Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced a new, state of the art data center facility in Singapore, unifying its footprint for all media types in the heart of the Asia-Pacific (APAC) region. This investment […] The post Magnite Invests In New Data Center in Singapore to Support Growing APAC Business appeared first on Ad Tech Daily.
Tags: Singapore, Advertising, Asia Pacific, Press Releases, Online Media, Media Buying, APAC, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Rubicon Project, New Data Center, Magnite, Magnite NASDAQ, Magnite Apac, Magnite Invests In New Data Center


Jove Gives Nonprofits Free Access to New Creative-Centric Ad Planning Software

SEATTLE — Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights, free to use for nonprofits. Creative Insights is a visually rich ad planning software that gives ad buyers, digital marketers and brand managers a new way of understanding data to help them create powerful advertising that connects with audiences. […] The post Jove Gives Nonprofits Free Access to New Creative-Centric Ad Planning Software appeared first on ...
Tags: Advertising, Press Releases, Seattle, Online Media, Digital Marketing, Media Buying, JOVE, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, Ad Serving, Media Planning, Ad Planning, Creative Insights



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