Marketing


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FreeWheel Announces Programmatic OTT Offering for Local TV Buyers

End-to-end automated buying within the Strata platform removes common barriers to buying premium OTT video Opens up access to OTT marketplace for all Strata clients, from agency holding companies to independent media buying shops NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced that its FreeWheel Advertisers division has launched new OTT buying capabilities […] The post FreeWheel Announces Programmatic OTT Offering for Local TV Buyers appeared first on Ad Tech Daily.
Tags: New York, Advertising, Comcast, Tv Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, Programmatic Buying, TV & Cable Advertising


Adlucent Strategically Expands Leadership Team with Industry Veterans

Adlucent Adds Two New Roles to Its Leadership Team as the Company Continues to Experience Tremendous Growth AUSTIN, Texas — Adlucent, a leading digital marketing and analytics agency, announced the addition of Sue Krieg as Senior Vice President of Client Services and John Tawadros as Senior Vice President of Business Development. Both roles are new […] The post Adlucent Strategically Expands Leadership Team with Industry Veterans appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Digital Marketing, Adlucent, Ad & Media Strategies, People in Ad Tech, John Tawadros, Sue Krieg, AUSTIN Texas Adlucent


Xandr Research: TV Advertising Helps Buyers Break Through the Binge

Xandr Releases Entertainment Discovery & Tune-In Research NEW YORK — Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and Tune-In as it relates to the power of premium content and the role of advertising. Xandr partnered with Insight Strategy Group to conduct a nationwide survey among 2,000 TV viewers. […] The post Xandr Research: TV Advertising Helps Buyers Break Through the Binge appeared first on Ad Tech Daily.
Tags: Advertising, AT&T, Tv Advertising, Press Releases, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, TV & Cable Advertising, Insight Strategy Group, Xandr, Xandr Research


Kaizen Ad Named One of Eight Trusted Google Creative Partners to Drive Better App Campaign Results With Creative at Scale

TOKYO — Google names leading ad creative platform, Kaizen Ad, an App preferred creative partner. Kaizen Ad is one of only eight agencies chosen for this partnership – agencies trusted by Google to help scale the adoption of creative best practices and to work with advertisers to develop ad assets that can succeed across Google’s […] The post Kaizen Ad Named One of Eight Trusted Google Creative Partners to Drive Better App Campaign Results With Creative at Scale appeared first on Ad Tech Daily.
Tags: Google, Advertising, Tokyo, Press Releases, Online Media, Ad & Media Strategies, Digital Intelligence, Ad Groups & Agencies, Ad Products, Ad Creatives Showcase, Ad Creative Platform, Kaizen Ad


U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report

Record-Breaking Digital Marketing Spend Represents 22% Year-Over-Year Growth NEW YORK — U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100 billion mark for the first time—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent […] The post U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billi...
Tags: Advertising, US, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Media Buying, Ad & Media Strategies, Digital Intelligence, Digital Ad Revenues


IAB Identifies Audience Motivations and Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video

Study Points to the Need to Move from “Day-Part” to “Mind-Part” Planning NEW YORK — Delving into how consumers watch digital video—beyond dayparts, demos and/or perceived personas—IAB released research that highlights how consumers motivations and mindsets inform their receptivity to advertising. The study presented at the 2019 IAB Digital Content NewFronts, entitled “A Day in […] The post IAB Identifies Audience Motivations and Mindsets as Signals Required to Better Inform Targeting Strategies ...
Tags: Advertising, Video Ads, Press Releases, Interactive Advertising Bureau, Video Advertising, Online Media, Iab, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence


iClick Interactive, BTG WELINK and Tencent Form Strategic Partnership to Set Lifestyle Service O2O Benchmark in China

BEIJING — iClick Interactive Asia Group Limited (“iClick”) (Nasdaq: ICLK) an independent online marketing and enterprise data solutions provider in China announced a strategic partnership with BTG WELINK (“BTGW”), an online retail services arm of Beijing Tourism Group (“BTG”) and Tencent Holdings Limited (“Tencent”) (00700.HK), China’s leading provider of internet value added services. The partnership […] The post iClick Interactive, BTG WELINK and Tencent Form Strategic Partnership to Set Lifes...
Tags: China, Advertising, Beijing, Tencent, Press Releases, Online Media, Digital Marketing, Media Buying, HK China, Ad & Media Strategies, Digital Intelligence, Tencent Holdings Limited, Btg Welink, Iclick Interactive, Tencent Form Strategic Partnership, Interactive Asia Group Limited


Triton Digital Integrates with Google Display and Video 360

NEW YORK — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced that it has integrated its audio SSP (Yield-Op) and programmatic audio marketplace (a2x®) with Google’s Display & Video 360. The integration of Triton’s audio SSP and programmatic marketplace with Display & Video 360 has created the […] The post Triton Digital Integrates with Google Display and Video 360 appeared first on Ad Tech Daily.
Tags: Google, New York, Advertising, Press Releases, Triton, Audio Ads, Media Buying, Google Display, Triton Digital, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, Audio Advertising, A2x


Pocketmath Serves 80 Billion Ad Impressions

Audience Network and Programmatic AdTech Company Reaches Significant Milestone SINGAPORE — Pocketmath, a global leading ad technology company that provides audience network services and programmatic advertising solutions, announced that it has reached and surpassed 80-billion impressions served since January 2015. This milestone represents an industry shift in favor of mobile devices, as the mobile-focused ad […] The post Pocketmath Serves 80 Billion Ad Impressions appeared first on Ad Tech Dail...
Tags: Advertising, Press Releases, Mobile Advertising, Media Buying, Ad & Media Strategies, Ad Operations, Ad Products, Programmatic Buying, Programmatic Advertising, Ad Serving, Pocketmath, Audience Network Services


Report from ANA and White Ops Shows War on Ad Fraud is Succeeding

Measures Designed to Block Fraudulent Impressions Are Working PHOENIX — Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA (Association […] The post Report from ANA and White Ops Shows War on Ad Fraud is Succeeding appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ana, Online Media, Association of National Advertisers, White Ops, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Fraud, Ad Fraud and Spam, Advertising Fraud, ANA Association


Advertisers Expect to Spend $18 Million on Digital Video in 2019—with More Than Half of Those Budgets Devoted to Original Content, According to IAB Research

8 in 10 NewFronts Attendees Report Greater Investment in Original Digital Content Due to Participation in the Event NEW YORK — Increased popularity in digital video viewing has prompted greater video marketing investment across platforms—from mobile to over-the-top (OTT)—according to the “Digital Content NewFronts: 2019 Video Ad Spend Report,” released by IAB, the national trade […] The post Advertisers Expect to Spend $18 Million on Digital Video in 2019—with More Than Half of Those Budgets Dev...
Tags: New York, Advertising, Video Ads, Press Releases, Mobile Advertising, Interactive Advertising Bureau, Digital Video, Iab, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, IAB Research, Digital Content NewFronts, Ott Advertising


Shopify Launches Native Ad-Buying Functions with Snapchat and Facebook

Shopify has announced that merchants on their platform will have access to two new native ad-buying functions: Facebook dynamic ads and Story Ads on Snapchat. For DTC brands, marketing is an extremely important part of reaching and engaging with potential customers. For this reason, Shopify launched a new section last year dedicated to helping merchants […] The post Shopify Launches Native Ad-Buying Functions with Snapchat and Facebook appeared first on Ad Tech Daily.
Tags: Facebook, Social Networks, Advertising, Snapchat, Press Releases, Shopify, Digital Marketing, Social Media Advertising, Media Buying, Ad & Media Strategies, Digital Intelligence, Ad Products, Snapchat Advertising, Story Ads


New Anzu CEO Announces Programmatic Advertising for Consoles and Launch of e-Sport

For the first time, top-tier studios can display brand ads in their games to support a shift to free-to-play at no cost to revenue, with brand advertisers able to engage with previously unreachable digital audiences. London  − Anzu.io, a blended in-game advertising platform, announced the appointment of a new CEO, Itamar Benedy. Benedy is the […] The post New Anzu CEO Announces Programmatic Advertising for Consoles and Launch of e-Sport appeared first on Ad Tech Daily.
Tags: London, Advertising, Press Releases, Media Buying, Ad & Media Strategies, Ads Taxonomy, Programmatic Buying, In-game Ads, Ads by Display, Anzu.io, In-game Advertising, Itamar Benedy, Programmatic Advertising for Consoles, Itamar Benedy Benedy, New Anzu


IAB Tech Lab Releases for Public Comment a New Specification to Improve Transparency and User Experience in Video Advertising

SIMID (Secure Interactive Media Interface Definition) Replaces VPAID to Improve Trust, Creativity, and Interactive Capabilities for Digital Video Ads NEW YORK — The IAB Technology Laboratory released SIMID (Secure Interactive Media Interface Definition) for public comment, a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security, while increasing support […] The post IAB Tech Lab Releases for Public Comment a New Specification to Imp...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Iab, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Iab Tech Lab, Ad Serving, IAB Technology Laboratory, Secure Interactive Media Interface Definition, Simid


Khoros Launches Ads Capabilities to Provide A Combined View of Paid and Organic Social Media

Khoros provides enterprise companies with a holistic view of paid and organic social media to drive business value through seamless customer engagement SAN FRANCISCO — Khoros (formerly Spredfast and Lithium), the leading digital customer engagement platform, announced the launch of Ads Capabilities to help enterprises maximize their paid and organic social media programs. As the first innovation […] The post appeared first on Ad Tech Daily.
Tags: Advertising, San Francisco, Press Releases, Spredfast, Online Media, Social Media Advertising, Ad & Media Strategies, Ad Products, Paid Social Media, Lithium, Organic Social Media, Ads Capabilities, Khoros, Khoros Launches Ads Capabilities


Study Reveals Marketers Can Achieve 240 Percent ROI with LiveRamp IdentityLink

Independent Total Economic Impact Study Shows LiveRamp’s Identity Resolution Platform Enables Brands to Efficiently Activate People-Based Campaigns, Optimise Digital Marketing Budgets and Increase Profits LONDON, UK — LiveRamp® the identity platform powering exceptional experiences, today released “The Total Economic Impact™ Of LiveRamp IdentityLink,” a Forrester Consulting study on the cost savings and business benefits of the IdentityLink identity resolution service. […] The post Study Reveals...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, London UK, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Liveramp, Forrester Consulting, Liveramp Identitylink, Digital Marketing Budgets


Merkle Releases Its Q1 2019 Digital Marketing Report

Report Highlights Decline of Facebook Spend and Continued Growth of Google Shopping Ads and Overall Paid Social Spend Columbia, MD — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, has released its Q1 2019 Digital Marketing Report (DMR). The full report analyzes key trends in paid search, organic search, display, and social, providing insights […] The post Merkle Releases Its Q1 2019 Digital Marketing Report appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Merkle, Online Media, Digital Marketing, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Digital Marketing Report, Performance Marketing, Facebook Spend, Overall Paid Social Spend Columbia


Broadsign Announces Agreement to Acquire Ayuda

Combined company will offer a unified out-of-home media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners. MONTREAL — Broadsign International Inc., the leading digital out-of-home marketing platform, announced that it has reached an agreement to acquire the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. Both companies […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Montreal, Ooh, Media Buying, Ad & Media Strategies, Digital Intelligence, Ayuda Media Systems, Broadsign International, Acquire Ayuda, Broadsign International Inc


IgnitionOne uses Amazon Neptune to Power Identity Resolution at Scale

Amazon Neptune enhances IgnitionOne’s Customer Intelligence Platform with fast and efficient cross-device and cross-browser audience activations New York, NY – IgnitionOne, a global marketing technology and services leader, announced its use of Amazon Neptune to further enhance IgnitionOne’s Customer Intelligence Platform (CIP) with amplified identity resolution capabilities, allowing for greater cross-device performance and cross-browser audience […] The post IgnitionOne uses Amazon Neptune to ...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, New York Ny, Ad & Media Strategies, Digital Intelligence, Ad Products, IgnitionOne, Amazon Neptune, Identity Resolution, Audience Activation, Customer Intelligence Platform, Customer Intelligence Platform CIP


Three-fifths of Digital Publishers Saw Business Growth in 2018

AOP and Deloitte reveal annual digital publishing revenues increased by 6.8% to £511.5m, driven by strong growth in display and video formats London, UK: Digital publishing revenues increased by 6.8%, with combined totals rising to £511.5m over the last year, according to the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing […] The post Three-fifths of Digital Publishers Saw Business Growth in 2018 appeared first on Ad Tech Daily.
Tags: UK, Advertising, Press Releases, Deloitte, Online Media, Aop, London UK, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Online Content Publishers, Monetization Strategy, Digital Publishers Revenue Index, Association For Online Publishing, Dpri


APR’s Annual Advertising Production Trends Highlight the Need to Have a Content Production Strategy

The Onslaught of Content Produced  Will Require an Entrepreneurial Approach for Marketers DENVER – Advertising Production Resources [APR] has released its 18th annual advertising production trends. These trends are an amalgamation of APR insights and observations from around the world from their management of over $1 billion in annual marketing production spend by global brands. The trends […] The post APR’s Annual Advertising Production Trends Highlight the Need to Have a Content Production Str...
Tags: Advertising, Press Releases, Online Media, APR, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ad Groups & Agencies, Ad Creatives Showcase, Advertising Production Resources, Advertising Production Trends


74% of UK Retailers Do Not Correctly Attribute Footfall to Digital Spend

–       68% of retailers are unsure of the ROI of their most recent digital marketing campaign –       Findings point to growing importance of measurement in UK retail MOST UK BRANDS are unsure of the actual impact digital marketing spend is having on visits to their own bricks and mortar stores. A survey of 1,153 UK […] The post 74% of UK Retailers Do Not Correctly Attribute Footfall to Digital Spend appeared first on Ad Tech Daily.
Tags: UK, Advertising, Press Releases, Digital Marketing, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Digital Spend, UK Retailers


AdGreetz Launches First, Fully-Automated and Integrated Marketing Platform, AdChef™

AdChef Is the World’s First Platform to Produce and Deploy Millions of Unique Personalized Creative Ads to the Most Popular Digital Media Platforms/DSPs Using AI/Machine Learning Optimization LOS ANGELES — AdGreetz announced the launch of AdChef, its new proprietary, fully-automated and integrated marketing platform. AdChef is the world’s first personalized video/display platform able to produce, upload and deploy millions […] The post AdGreetz Launches First, Fully-Automated and Integrated Mark...
Tags: Advertising, Artificial Intelligence, Machine Learning, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Adchef, Adgreetz, Integrated Marketing Platform, AI Machine Learning Optimization LOS ANGELES


Integral Ad Science Names Tony Marlow as Chief Marketing Officer

NEW YORK — Integral Ad Science (IAS) announced the appointment of Tony Marlow as Chief Marketing Officer effective April 29, 2019. In his new role, the New York-based Marlow will report directly to CEO Lisa Utzschneider. He will spearhead market growth initiatives and drive both marketing and communication strategy globally for the verification technology company. […] The post Integral Ad Science Names Tony Marlow as Chief Marketing Officer appeared first on Ad Tech Daily.
Tags: New York, Advertising, Press Releases, Online Media, Marlow, Ad & Media Strategies, Integral Ad Science, People in Ad Tech, IAS, Lisa Utzschneider, Tony Marlow


FreeWheel and A+E Networks Partner to Pilot Unified Video Ad Management Platform Across Direct Sold and Programmatic Demand

New technology innovation ensures TV-level compliance and quality viewer experience across direct and programmatic marketplace buys Offers advertisers control and transparency across all buying channels NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced its partnership with A+E Networks, a global content company comprised of some of the most popular and culturally relevant brands […] The post FreeWheel and A+E Networks Partner to Pilot Unified Video Ad Management Platform Across ...
Tags: New York, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, A+E Networks, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Serving, Video Ad Management, CMCSA, FreeWheel


Philo Reveals Connected TV Ad Platform to Reach Latest Generation of TV Lovers

Entertainment-Focused vMVPD Service Brings Best-in-Class Ad Platform to Market With Industry-Leading Partners SAN FRANCISCO — Streaming television service Philo revealed a roster of top advertising technology and sales partners as part of the company’s drive to reach advertisers looking for a brand-safe programming solution in the booming vMVPD marketplace. “We’re partnering with best-in-class SSPs and […] The post Philo Reveals Connected TV Ad Platform to Reach Latest Generation of TV Lovers ap...
Tags: Advertising, Video Ads, Press Releases, Philo, Connected TV, Video Advertising, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, TV & Cable Advertising, Ad Serving, Ad Management, Streaming Television, Vmvpd Marketplace


Sublime Confirms UK MD and Announces New Senior Team

Emir Teffaha confirmed as Managing Director UK and appoints new Head of Publishers and Commercial Director to meet increasing demand in UK market London: Sublime, a global high-impact advertising marketplace that creates and delivers premium ad experiences, announced the appointment of Emir Teffaha to Managing Director UK, and his new team with Eddie Boyle as Commercial […] The post Sublime Confirms UK MD and Announces New Senior Team appeared first on Ad Tech Daily.
Tags: UK, London, Advertising, Press Releases, Ad & Media Strategies, Ad Groups & Agencies, People in Ad Tech, Sublime, Eddie Boyle, Emir Teffaha, Lucy Zakrewska


LiveRamp Acquires Consent Management Platform Faktor

Company Expands Suite of Privacy Offerings and Doubles Down on Commitment to Data Stewardship LONDON, UK – LiveRamp® (NYSE: RAMP), the identity platform powering exceptional experiences, announced the acquisition of Faktor to enable streamlined consent management across the open web. This deal represents a big win for the entire ecosystem and reinforces LiveRamp’s strategic focus on privacy and data […] The post LiveRamp Acquires Consent Management Platform Faktor appeared first on Ad Tech Daily...
Tags: Advertising, Press Releases, User Privacy, Gdpr, Online Media, London UK, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Liveramp, Faktor, Consent Management


Adswerve and Google Cloud Break Down Data Silos for Marketers

AnalyticsPros, an Adswerve Company, Achieves the Data Analytics Partner Specialization in the Google Cloud Partner Program; Awarded Google Partner Platform Award for Work with World Surf League; Helps Save YMCA $2 Million Per Year on Total Cost of Ownership DENVER — Analytics Pros, a leading Google Analytics and Google Cloud partner and Adswerve company, announced that it […] The post appeared first on Ad Tech Daily.
Tags: Google, Advertising, Google Analytics, Press Releases, Data Analytics, Ad & Media Strategies, Digital Intelligence, Ad Products, Google Cloud, Google Cloud Partner Program, Data Silos, Google Marketing Solutions, Adswerve, Helps Save YMCA, DENVER Analytics Pros


TruSignal, Inc. Revamps TruAudience® Platform to Help Data Owners Unify, Enhance and Activate Data for Targeting and Monetization

Now data owners can tap into TruSignal’s TruAudience® Platform as an audience management system that includes a people-based identity graph, offline data, Custom Audience Builder and lookalike modeling. SAN FRANCISCO — TruSignal, Inc., a leading predictive scoring and people-based marketing technology business, announced the launch of TruAudience® Platform 2.0. The platform’s overhaul features a refreshed user interface, […] The post TruSignal, Inc. Revamps TruAudience® Platform to Help Data Own...
Tags: Advertising, San Francisco, Press Releases, Ad Targeting, Audience Targeting, Ad & Media Strategies, Ad Operations, Ad Products, Marketing Technology, Audience Building, Trusignal, TruSignal Inc, Predictive Scoring, Truaudience, Help Data Owners Unify Enhance and Activate Data



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