Marketing


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Men’s Wearhouse Taps Michael Strahan to Outfit Post-Pandemic Professionals

Men's Wearhouse, which is in turnaround mode since emerging from bankruptcy in December, is adding a so-called "workleisure" line, MSX by Michael Strahan, to target professionals who work from both home and the office after the pandemic. According to the retailer, MSX "is designed for those with a busy lifestyle as the pieces in this...
Tags: Creative, Fashion & Apparel, Product Innovation, Retailing


Kohl’s Adds Tommy Hilfiger to Its Growing Stable of Brands

Kohl's revealed today a new partnership with Tommy Hilfiger to carry the brand's menswear line in more than 600 of its roughly 1,100 stores in the U.S. and Kohls.com, beginning in the fall. According to the department store's website, Kohl's currently only sells Tommy Hilfiger fragrances. The continued evolution of Tommy Hilfiger It's part of...
Tags: Fashion & Apparel, Retailing


Bed Bath & Beyond Wants You to Zen Out in Your Bathroom With Haven

Bed Bath & Beyond has announced the launch of Haven, a new private label brand and the second of eight planned for 2021. The retailer describes Haven as a line of "modern, spa-inspired bath essentials designed to help you create a tranquil bathroom space to escape the noise of daily life and find serenity within...
Tags: Retailing


JCPenney Is the Latest Retailer With a New Private Label Home Brand

Department store chain JCPenney has launched another private label brand, Loom + Forge, as part of its mission to reinvent itself as a destination for home products. Top line The new collection includes indoor and outdoor d?cor, as well as bedding, bath, window coverings and tabletop goods with "a decidedly modern touch," the company said...
Tags: Advertising, Jcpenney, Retailing, Briefly


H&M Offers Young Men Free Suits in Campaign to Inspire Confidence in Job Hunt

In every job interview, it's important to dress to impress. But not every young man owns a suit, nor does he have the money to invest in one. This is an issue international clothing retailer H&M has highlighted in its latest ad campaign, which unveils its free 24-hour suit rental service to help young men...
Tags: Advertising, Retailing, Fashion & Apparel, B-to-C


How British Retailers’ War Over a Caterpillar Cake Became Marketing Gold

If you've ever attended a birthday or office party in Britain, here's a staple you are likely to have experienced--the long, thin caterpillar-shaped chocolate sponge cake quickly bought from the local supermarket. Marks & Spencer, the icon of British retail better known as M&S, claims intellectual property rights to the ubiquitous cake, which it has...
Tags: Advertising, Social Media, Britain, Food & Beverage, Retailing, Caterpillar Cake Became Marketing Gold


How the Pandemic Changed Ulta Beauty’s Digital Strategy

If Ulta Beauty's marketers have learned anything during the pandemic it's that their digital sales channels must be part of an ecosystem not siloed away. "Brands are so much more than the products they sell," said Christine White, senior director of media and content strategy for Ulta Beauty. "Our consumers are out there every day,...
Tags: Advertising, Digital Strategy, Retailing, Performance Marketing, Ulta Beauty, Mediaweek, Digital Storytelling, Christine White


Walmart Invests in GM’s Electric Self-Driving Vehicle Company

Walmart is betting on self-driving delivery with an investment in GM's electric autonomous car company Cruise. The retail giant announced today it has joined the startup's latest funding round of $2.75 billion, though it declined to reveal its contribution. The announcement comes after Walmart began developing a pilot test for store deliveries with the GM-majority-owned...
Tags: Advertising, Walmart, Gm, Retailing, Briefly, Walmart Invests, Electric Self Driving Vehicle Company


Walmart’s Saleel Sathe Explains How the Country’s Biggest Retailer Aims to Get Even Bigger

As big as Walmart is--it's the biggest retailer in America--it just keeps getting bigger. During its latest fiscal year, which ended Jan. 31, Walmart's total revenue amounted to $559.2 billion. That's 6.7% more than its previous fiscal year. Appearing at Adweek's Mediaweek, Saleel Sathe, vp of performance marketing at Walmart, outlined how the company does...
Tags: Advertising, America, Walmart, Adweek, Retailing, Mediaweek, Saleel Sathe, Mediaweek Saleel Sathe


Asda’s Clothing Brand Hires Impero for ‘Significant’ Back-to-School Campaign

U.K. supermarket operator Asda's George clothing label will showcase its new range of sustainably sourced school uniforms in a back-to-school campaign created by independent agency Impero, its first following a year of lockdown and remote learning. Asda, one of Britain's four biggest grocery chains, was sold by Walmart in February to TDR Capital in a...
Tags: Advertising, Walmart, Britain, Asda, Retailing, TDR Capital, Fashion & Apparel


Walmart Will Fill Vacated In-Store McDonald’s With Services, Other Eateries

At the peak of their collaboration, there were about 1,000 McDonald's in-store restaurants within Walmarts around the U.S., but that number was gradually reduced to roughly 500 at the beginning of 2020, according to a recent report in The Wall Street Journal. Top line It's a trend that can be traced back to July 2020...
Tags: Advertising, Customer Experience, Food & Beverage, McDonald, Retailing, Wall Street Journal Top, Briefly, Walmart Will Fill Vacated In Store McDonald


Walmart Wants to Help Save the Bees

Research shows about 75% of the major crops grown around the world depend on pollinating animals such as bees, beetles, birds and butterflies. But in the last 30 years, pollinator populations have declined as a result of factors like pollution, pesticides and climate change. As a result, food production may suffer, which means produce like...
Tags: Climate Change, Advertising, Retailing, Walmart Wants


Taco Bell Opens Its First Digital-Only Cantina in Times Square

Las Vegas has Taco Bell weddings, and Palm Springs, Calif., was home to the Taco Bell Hotel. Now New York joins those elite ranks as the site of the first digital-only Taco Bell. Top line This latest outpost, a Taco Bell Cantina, opens its doors in Times Square today. The location offers digital-only orders via...
Tags: Advertising, Las Vegas, Taco Bell, Food & Beverage, Times Square, Palm Springs Calif, Retailing, Taco Bell Cantina, Briefly, Taco Bell Hotel Now New York, Taco Bell Top


Nike Aims to Reduce Waste With Nike Refurbished

Nike is introducing its own resale offering called Nike Refurbished as the already red-hot secondhand market for fashion and sneakers continues to heat up. Top line The global athletic footwear and apparel brand said Nike Refurbished is one of several solutions it is now offering to help reduce the company's waste footprint. The circular consumer...
Tags: Advertising, Nike, Sustainability, Consumer, Retailing, Legacy Brands, Fashion & Apparel, Briefly, Nike Refurbished


Bed, Bath & Beyond Unveils New Campaign Under A “Home, Happier” Tagline

Bed, Bath & Beyond today unveiled what chief brand officer Cindy Davis described as one of the largest--if not the largest-- brand campaigns in the retailer's history, featuring the new tagline "Home, Happier." "It's one of the most comprehensive campaigns we've ever done," she said. It is also the first under Davis, who was hired...
Tags: Advertising, Creative, Davis, Branding, Retailing, Cindy Davis


Zappos Is Tapping Influencers to Host Shopping Livestreams

Zappos is the latest retail brand to join the shoppable livestream fray through a new partnership with influencer-based broadcasting startup Buywith. Top line The Amazon-owned shoe seller will invite select social media influencers, content creators and bloggers to promote products to their followers via livestreams of themselves shopping on the site, for which they will...
Tags: Amazon, Advertising, Zappos, Retailing, Briefly, Buywith Top


Best Buy Follows Prime and Walmart+ with Its Own Membership Pilot

Best Buy has started testing a membership program, Best Buy Beta, which will initially be found in about 60 of its 1,000 U.S. stores. In addition to free shipping with no minimum purchase, Best Buy Beta will offer free installation on most products and unlimited technical support--including a concierge team available 24 hours a day,...
Tags: Advertising, Walmart, Best, Retailing


J.Crew Names Derek Yarbrough CMO

J.Crew Group is shaking up its C-suite in order to bolster long-term growth. Among the moves, the apparel retailer is elevating Derek Yarbrough, the CMO of sister brand Madewell, to CMO of the J.Crew brand as well. Top line It's been just under a year since the retailer, among the early casualties of the Covid-19...
Tags: Advertising, CMO, Madewell, Retailing, C-Suite, Derek Yarbrough, Fashion & Apparel, Briefly


Target Commits $2 Billion to Black-Owned Businesses

Big-box retailer Target is committing to spend more than $2 billion with Black-owned businesses by the end of 2025, the company announced today. Top line The value-oriented department store chain is pledging to place products across multiple categories on its shelves from more than 500 Black-owned companies. It will also make resources available to such...
Tags: Advertising, Diversity, Black, Retailing, Equity and Inclusion, Briefly


Signet Jewelers Acquires Jewelry Rental Service Rocksbox

Signet Jewelers, the parent of retail banners such as Jared and Zales, has acquired jewelry rental service Rocksbox for an undisclosed amount, it announced today. According to previous reports, Rocksbox had raised roughly $10 million since it was founded in 2012. Top line The purchase of the subscription service is a significant shift for the...
Tags: Digital Transformation, Advertising, Mergers & Acquisitions, Jared, Zales, Rocksbox, Signet Jewelers, Retailing, Briefly


Dick’s Sporting Goods Offers New Store Concepts With ‘Multi-Sport Experiences’

Dick's Sporting Goods is opening a slew of new retail concepts this month, including a new store called Dick's House of Sport and new Warehouse Sale locations offering discounted apparel and footwear. Top line Dick's House of Sport will include "multi-sport experiences," featuring a 17,000-square-foot outdoor turf field and running track, a rock-climbing wall, a...
Tags: Advertising, Dick, Sporting Goods, Retailing, Warehouse Sale, Sports Marketing, Briefly, House of Sport


Target Donates $1M for Free Rides to Vaccine Appointments

Target is donating $1 million to nonprofit organizations providing free or discounted rides to Covid-19 vaccination appointments via ridesharing service Lyft and its universal vaccine access campaign, it announced today. Top line The contribution is part of a broader $5 million commitment by Target to increase access to vaccines throughout the U.S. and globally, particularly...
Tags: General, Advertising, Retailing, Coronavirus, Life After Lockdown


Gloria James Is the Face of Walmart’s 2021 ‘Fight Hunger. Spark Change.’ Campaign

Gloria James, probably best known as the mother of NBA star LeBron James, has teamed up with Walmart in a new ad for the retailer's annual "Fight Hunger. Spark Change." campaign. The 60-second spot, which debuted during the Today Show on April 5, focuses on why food matters beyond satiating hunger. This marks the eighth...
Tags: General, Advertising, Walmart, Nba, Lebron James, Retailing, Gloria James


Walgreens Taps John Legend to Encourage Vaccinations

Walgreens will begin broadcasting a new campaign with musician John Legend under the tagline "This Is Our Shot" to convince Americans the Covid-19 vaccine is the nation's best bet to end the pandemic. The pharmacy retailer will kick off the campaign on April 4 by airing a television commercial in which Legend describes what getting...
Tags: Advertising, Health and Wellness, Walgreens, John Legend, Retailing


Walgreens’ Latest Product Innovation Is to Drive Growth With Bank Accounts

Walgreens, the retail pharmacy division of Walgreens Boots Alliance, inked a deal with global payments provider InComm Payments to offer customers bank accounts at FDIC-insured MetaBank. This includes a Mastercard debit card, which will earn Walgreens Cash rewards on all purchases. Top line The new offering, which was announced this week and will be available...
Tags: Digital Transformation, Advertising, Walgreens, Mastercard, FDIC, Walgreens Boots Alliance, Consumer, InComm, Retailing, Briefly


7-Eleven and 311 Swapping Social Accounts Is the Only April Fools’ Stunt Worth Your Time

This year and last, there have been plenty of naysayers warning against brands wading into April Fools' Day prank territory, which is understandable given the rather intense anxiety the world's been under. But a good joke is still a good joke, regardless of the world's smoldering trash fires, and a few brands still know how...
Tags: General, Advertising, Retailing, AdFreak


ThirdLove Unveils Loungewear As Intimates Business Matures

As its core intimates business matures, digitally native brand ThirdLove entered the loungewear space and launched a new marketing campaign among other initiatives in the first quarter to further propel growth. "This past month, I think we've launched more than we have over the entire past 12 months," said Heidi Zak, ThirdLove's CEO, of the...
Tags: Ecommerce, Advertising, Product Innovation, Retailing, Challenger Brands, Heidi Zak ThirdLove, Creative Disruption, Fashion & Apparel


How Menswear Brand Mack Weldon Leveraged SMS Marketing to Tailor Its Pandemic-Era Messaging

While it's always critical that marketers stay agile and evolve strategies alongside technological advancements, the recent success in SMS enjoyed by menswear brand Mack Weldon and jewelry line Uncommon James prove that the right tool isn't always the trendiest one. It might just be a simple text message. At Thursday's Adweek Elevate: Performance Marketing virtual...
Tags: Advertising, Events, James, Retailing, Performance Marketing, Mack Weldon, Adweek Elevate


What Does the Future Hold for Newsstands in a Post-Pandemic World?

The newsstand industry has not surprisingly been ailing even further in the wake of the pandemic. In New York, at least, newsstands are "faring poorly," said Max Bookman, counsel for the New York City Newsstand Operators Association. "Like all street-level retail, it was challenging before Covid," noted Bookman. According to Bookman, there are approximately 316...
Tags: New York, Advertising, Bookman, Newsstands, Retailing, COVID, Life After Lockdown, 2021 Outlook, Max Bookman, New York City Newsstand Operators Association Like


Tommy Hilfiger Names Alegra O’Hare CMO

Tommy Hilfiger, owned by PVH Corp., has named Alegra O'Hare as its CMO effective April 12, the apparel brand said today. Her duties will include developing and carrying out global marketing strategies to "reach and engage existing and upcoming generations of Tommy Hilfiger consumers," according to the announcement. She replaces Michael Scheiner, who served about...
Tags: Advertising, Tommy Hilfiger, PVH Corp, Michael Scheiner, Retailing, C-Suite, Alegra O Hare, Alegra O'Hare CMO, Fashion & Apparel



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