Marketing


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This is how you kill it in a sellers’ market

Top agents Glennda Baker and Erica Solomon shared tips on thriving when inventory is at an historic low at Tuesday's Connect Now event.
Tags: Agent, Connect Now, Marketing, Select, Ansley Atlanta, Elon Musk, Erica Solomon, Glennda Baker, Inman Events, Monument Properties Sotheby's


How to build a brand that elevates your business

Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business.
Tags: Agent, Back To Basics, Brokerage, Marketing, Select, Service, Teams, Brand, Branding, Collaboration, Mauricio Umansky, Partners, Partnership, Personal Brand, Theme-month-202104


10 secret Instagram and Facebook features most agents miss

Facebook and Instagram are two of the most popular and effective platforms for brand-building, promoting listings and generating leads. Did you know there are hidden features agents don't know about? Here are some of our favorite little-known gems.
Tags: Facebook, Instagram, Marketing, Service, Radio, Teams, Agent, Columns, Select, Back To Basics, Katie Lance, Theme-month-202104


9 listing presentation mistakes you can’t afford to make

Today’s tight inventory environment means that agents can’t afford not to win a listing. Here are nine mistakes agents commonly make and how to avoid them.
Tags: Marketing, Communication, Service, Confidence, Radio, Teams, Agent, Cma, Sellers, Online Presence, Select, Listing Presentation, Listing Agent, Back To Basics, Comparable Market Analysis, Seller Confidence


Put branding first! How to build a business that attracts growth

If you want to recruit better talent and more clients who want to with your team, focus on building your master brand first. Here’s how to do that.
Tags: Marketing, Brand, Recruiting, Service, Radio, Teams, Agent, Columns, Branding, Select, Back To Basics, Kris Lindahl, Theme-month-202104, Brand-first Business


3 reasons Instagram isn’t working for you (and what to do)

To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself.
Tags: Instagram, Marketing, Social Media, Service, Radio, Teams, Agent, Lead Generation, Social Media Strategy, Select, Back To Basics, Theme-month-202104, Stefanie Lugo


MoxiWorks enters into nationwide agreement with Century 21 Canada, launches HUB21

Agents throughout Century 21 Canada's 400 offices will have access to MoxiWorks solutions through a portal called HUB21.
Tags: Technology, Marketing, Radio, Partnerships, Industry News, Select, News Brief, Century 21, MoxiWorks, MoxiEngage, MoxiPresent, Century 21 Canada, HUB21


Consumers read 10 reviews first! What’s your review strategy?

Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should.
Tags: Reviews, Trust, Marketing, Online Reputation, Service, Radio, Agent, Thank You, Negative Reviews, Select, Back To Basics, Positive Reviews, Agent Profiles, Theme-month-202104, Earning Trust


Work smarter! 10 creative ways to reuse and repurpose your evergreen content

Creating fresh and unique content is not easy, and it can be quite time-consuming. Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they're looking for.
Tags: Marketing, Blog, Seo, Service, Radio, Agent, Recycling, Columns, Blogger, Homebuying, Evergreen Content, Select, Jay Thompson, Back To Basics, Homeselling, Theme-month-202104


8 ways to rank higher on Google — and improve your website traffic

Getting your website to rank on Google is like putting together pieces of a puzzle. All of your efforts across various channels come together to build your website’s authority. Here are few tips to help drum up more traffic for your business.
Tags: Agent, Back to Basics, Brokerage, Marketing, Select, Service, Teams, Blog, Blogging, Building links, Businesses, Content, Content Creation, Google, Kate Hulbert, Rank


Focus! 4 simple tips for kicking distractions to the curb

By being too busy and constantly inundated with phone calls, notifications and emails, we have evolved into a culture that covets the grind. It really doesn't have to be this way. If you follow these tips and prioritize the task at hand, your focus will lead to success.
Tags: Productivity, Work From Home, Lifestyle, Social Media, Service, Radio, Agent, Notifications, Distractions, Emails, Multitasking, Brokerage, Select, Notification, Theme-month-202104


10 easy ways to grow your database through social media

Your database is no longer just names and numbers. It is a collection of videos, pictures and stories, personalities and insights into your followers and clients. Here's how you can optimize your social media channels to gain new business.
Tags: Marketing, Social Media, Radio, Community, Agent, Database, Rolodex, Social Media Engagement, Select, Faisal Susiwala, Theme-month-202104


Versatile online marketing solution HighNote brings it all together

Just like how Slack centralizes and categorizes office communications, HighNote can do the same for your pre-listing pitch, agent or team profiles, local market guides, and all other forms of digital content.
Tags: Apps, Technology, Opinion, Marketing, Radio, Teams, Marketing Software, Branding, Select, Lead Capture, Climb Real Estate, Tech Reviews, Real Estate Software, Technology Reviews, Online Presentations, Team Marketing


Why hiring a PR team is the best marketing decision you can make

A constant presence in major media outlets is a valuable way to promote and grow your real estate business on all levels. Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team.
Tags: Opinion, Marketing, Public Relations, Radio, Agent, Brokerage, Select, Back To Basics, The Agency, Marketing Advice, PR team, Mauricio Umanksy, Theme-month-202104


Mortgage lenders target buyers with ‘Real Estate Report Cards’

Top of Mind Networks and MBS Highway are teaming up to integrate their offerings, allowing lenders to generate and distribute Real Estate Report Cards using Surefire CRM.
Tags: Marketing, Radio, Mortgage, Select, MBS Highway, Theme-month-202103, Nick Belenky, Surefire CRM, Top of Mind Networks, Mind Networks


Looking for listings? How to build a real estate farm step-by-step

With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it's been a while since you have, these steps will help you create and grow a thriving geographic real estate farm.
Tags: Video, Listings, Marketing, Service, Radio, Teams, Agent, Columns, Inventory, Select, Low Inventory, Geographic Farming, Geographic Farm, Jimmy Burgess, Geo-farm


Zentap addresses all your Facebook needs in one place

Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are.
Tags: Facebook, Technology, Opinion, Marketing, Social Media, Social Media Marketing, Radio, Online Marketing, Digital Marketing, Facebook Marketing, Facebook Advertising, Select, PROPtech, Listing Videos, Tech Reviews, Technology Reviews


Marketing through video? Here’s how to 10X your reach

The more video you create, the better you get at it. As you expand your content creation and share videos more creatively, you’ll see a massive ROI. To aid in your expanding marketing efforts, here are five simple types of videos you can easily make and creative ideas for pushing them out into the world.
Tags: Video, Marketing, Content Marketing, Service, Radio, Teams, Agent, Columns, Content Creation, Video Marketing, Video Content, Select, Kendall Bonner


Do you speak the 5 love languages of customer service?

In the hottest, most competitive markets most agents have seen in their careers come major challenges. Clients need reassurance that you’ve got it under control, which might mean customizing your service based on their “love language.” Here’s how to do that.
Tags: Marketing, Customer Service, Service, Radio, Teams, Agent, Columns, Client Experience, Select, Love Language, 5 Love Languages, Love Languages, Rachael Hite


How indies can thrive in today’s market

Succeeding in today's market is hard. Agent splits are higher, there's a race to the bottom on commissions, and it's expensive in both dollars and resources to provide the services agents and clients want. We firmly believe that it’s possible to make it as an indie — here’s how.   
Tags: Opinion, Marketing, Niche, Radio, Teams, Agent, Branding, Indies, Brokerage, Select, Indpendent, Chris Lim, Mark Choey, Independent Brokers, Independent Agents, Indpendent Brokerages


Matterport and rooomy advance relationship with immersive virtual staging

Matterport's relationship with rooomy has advanced to providing virtually staged homes and in-app furniture purchases.
Tags: Apps, Technology, Marketing, Radio, Matterport, Redfin, Select, News Brief, Pandemic, Virtual Tours, Rooomy, Virtual Staging, 3d Tours, Virtual Open Houses, Digital Home Tours, Online Showings


Nothing to post? 21 social media content ideas to inspire your plan

Social media platforms are oversaturated with all sorts of posts, so creating content that's fresh, creative and engaging can help cut through the noise, grow your following and nurture trust with your clients. Here are a few ideas.
Tags: Videos, Video, Social Media, Service, Radio, Agent, Content Creation, Content Ideas, Before And After, Renovations, Video Content, Posts, Brokerage, Select, Just Sold, Jimmy Burgess


6 tips for working with the largest pool of homebuyers

It’s critical to understand where, how and why millennials are searching for homes right now. Here are a few tips to help you tap into this massive buyer pool. 
Tags: Social Media, Service, Radio, Millennials, Teams, Agent, Columns, Student Loan, Select, Millennial Buyers, Down Payment, Millennial Homebuyers, Fixer-Upper


NAR: ‘We haven’t seen a deluge’ of hate speech cases

The trade group's professional standards committee will vote on case interpretations in May to help evaluate complaints.
Tags: Social Media, Radio, Ethics, Discrimination, Hate Speech, Code Of Ethics, NAR, National Association of Realtors, Select, Public Trust, Lance Evans, MLS & Associations, Wes Shaw, Diane Mosley, Leigh York, Jefferson-lewis Board Of Realtors


6 ways agents can disrupt the disruptors today

Embracing change, technology and the evolution of our industry is the key to succeeding and remaining relevant as an agent. Do this consistently, and you will emerge as a leader in your marketplace.
Tags: Listings, Marketing, Social Media, Service, Radio, Agent, Virtual, Changes, Digital World, FSBO, Brokerage, Select, For Sale By Owner, Ibuyers, Faisal Susiwala, Virtual showings


Black Lives Matter pressured RE/MAX Platinum to fire me: Agent

Michigan Realtor Rick Beaudin alleges in a lawsuit filed against the brokerage that an "unknown BLM representative" pressured RE/MAX of Michigan to fire the agent. The complaint lists "Black Lives Matter Unknown Associate" as a defendant.
Tags: Social Media, Radio, Agent, Michigan, Black Lives Matter, BLM, Brokerage, Select, RE/MAX, All Lives Matter, Re/max Platinum, Rick Beaudin, Jennie Steudle, Joe Dekroub, Michel Metzner, Re/max Of Michigan


Show potential buyers everything about a development with Imerza

A powerful tool for developers and new construction sales teams, Imerza is taking property rendering and real estate data visualizations to the top floor.
Tags: Photography, Technology, Opinion, Data Visualization, Marketing, Service, Radio, Luxury, Teams, Home Buying, Real Estate Development, Property Management, Lead Gen, Real Estate Sales, Select, Virtual Tours


Create a magnetic company culture by taking these 4 steps

A strong and engaging culture improves performance levels and ultimately drives financial results — and it doesn't take a big budget to achieve.
Tags: Productivity, Company Culture, Radio, Culture, Teams, Branding, Effective Leadership, Brokerage, Select, Team Culture, Christy Mudock Edgar, Brokerage Culture, Marion Weiler


Douglas Elliman launches agent influencer-assisted ad campaign

The brokerage is launching a new ad campaign starting on Wednesday with the help of its celebrity agents, including Fredrik Eklund, The Altman Brothers and Tracy Tutor.
Tags: Florida, Texas, Instagram, Colorado, California, Massachusetts, Marketing, Radio, Brooklyn, Luxury, Connecticut, Queens, Manhattan, Agent, Vaccine, Hulu


Want to crush it on TikTok, Instagram or YouTube? 7 tips for video creation

Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos.
Tags: Videos, Video, Opinion, Marketing, Social Media, Service, Radio, Agent, Columns, Content Creation, Lead Generation, Video Creation, Brokerage, Select, IG, Reels



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