Marketing


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RE/MAX says new agent tech platform will be ‘best to market’

Real estate franchise giant RE/MAX is getting ready to roll out its proprietary end-to-end real estate technology platform for agents later this year, competing directly with similar offerings from rival franchise Keller Williams and rival private brokerage Compass.
Tags: Technology, Marketing, Radio, CRM, Industry News, Keller Williams, Brokerage, Select, Real Estate Technology, Adam Contos, RE/MAX, Booj, Karri Callahan, Tech platform


WATCH: The power of a belief-driven brand

Can you take your passion and build a brand that stands for something? That’s what Baldwin& Founder David Baldwin did. “We actually want to create a culture of acceptance. I’m a firm believer that empathy is the key to everything,” Baldwin said. Baldwin tells the story of how his brand Ponysaurus Brewing in Durham, North […]
Tags: Video, Marketing, Radio, Agent, Baldwin, Inman Connect New York, Brokerage, Select, ICNY, David Baldwin, Durham North, Inman Connect New York 2019, ICNY 2019, Icny 19, Connect Video, Baldwin Founder David Baldwin


4 negotiating tricks you should always be prepared for

Successful negotiation hinges on knowing what to expect and preparing for all possible outcomes. Here are four tricks you should always be ready for and when to expect them. 
Tags: Negotiating, Marketing, Radio, Agent, Negotiation, Select, All Cash Offer, Christopher Totaro, Counteroffer, Negotiation Tricks, No Counteroffer


How to nab as many positive reviews as possible

From Zillow to Google to Yelp, finding out about businesses through the experiences of others has never been easier or more popular. Learn how to get as many reviews as possible here.
Tags: Google, Technology, Marketing, Radio, Ratings, Agent, Zillow, Yelp, Online Reviews, Select, Positive Reviews, David Stroh


7 homebuying trends that’ll impact your market in 2019

Knowing what your buyers value most will save you and your clients alike the frustration of viewing unsuitable properties. Keep these buying and moving trends in mind when helping prospective buyers earn the keys to their dream home.
Tags: Marketing, Interest Rates, Radio, Agent, Moving, Select, Kayla Matthews, Moving Trends, Homebuying Trends


ICNY19 Presentation Decks

Take a deeper look into some of the sessions and presentations at this year’s Inman Connect New York.  Agent Connect  Top 10 Trends Agents Need to Know in a Shifting Market Katie Kossev and Joe Rand More Than Just Likes: A Blueprint for Your Social Media Spend in the New Market Marki Lemons-Ryhal CMO Connect  […]
Tags: New York, Uncategorized, Marketing, Events, Radio, Select, Inman Connect, ICNY, Inman Connect Marketing, ICNY19, Katie Kossev, Inman Connect New York Agent Connect Top


Where should agents draw the authenticity line?

How much of your authentic self do you show? To clients? Colleagues? On social media? Regular Inman contributor and top-producing broker Nicole Solari talks through authenticity in real estate.
Tags: Opinion, Social Media, Radio, Agent, Authenticity, Authentic, Inman, Select, Nicole Solari


WATCH: Revamping your lead generation strategy

Do you need to refresh your lead generation game plan? Get inspiration from these Inman Connect New York panelists who are rocking seminars, internships and more to fill their pipelines.
Tags: Video, Marketing, Radio, Agent, Lead Generation, Inman Connect New York, Select, ICNY, Inman Connect New York 2019, ICNY 2019, Icny 19, Katie Kossev, Shari Porter, Connect Video, Rob Lyszczarz


WATCH: How to have vision without eyesight

On the surface level, real estate is almost thoroughly visual. What can we learn about real estate and life when we remove sight and focus on other senses? Co-founder of Senspoint Design, who has been blind since birth, Hoby Wedler shows the Inman Connect New York crowd how to fully utilize their senses.
Tags: Video, Marketing, Radio, Agent, Vision, Blind, Inman Connect New York, Select, ICNY, Sherry Chris, Inman Connect New York 2019, ICNY 2019, Icny 19, Connect Video, Better Homes And Gardens Real Esate, Hoby Wedler


WATCH: How to avoid getting ‘Chopped’ by potential clients 

Creator of Chopped Dave Noll asks, If you’re a real estate agent, what is your “one click”? What’s the one thing that sets you apart from others and keeps you top-of-mind? Listen in as Noll breaks down the art of selling and how agents can master their pitches onstage at Inman Connect New York. 
Tags: Video, Marketing, Radio, Agent, Pitch, Inman Connect New York, Noll, Elevator Pitch, Select, ICNY, Chopped, Top Of Mind, Inman Connect New York 2019, ICNY 2019, Icny 19, Connect Video


WATCH: How to build a personal brand from nothing

There is a difference between what you need and what you want when it comes to your personal brand. Where do you start, and how do you create a strategy that resonates?
Tags: Video, Marketing, Radio, Agent, Inman Connect New York, Select, ICNY, Cara Whitley, Molly McKinley, David Baldwin, Valerie Garcia, Inman Connect New York 2019, ICNY 2019, Icny 19, Connect Video


WATCH: How do you attract your dream clients? 

Wouldn’t it be easier if you had clients seeking you out because they found you through social media? There's a single strategy that can make this happen: storytelling. Katie Lance tells the Inman Connect New York audience how to tell stories effectively.
Tags: Facebook, Video, Instagram, Marketing, Social Media, Snapchat, Radio, Agent, Facebook Live, Lead Generation, Inman Connect New York, Select, ICNY, Instagram Stories, Katie Lance, Inman Connect New York 2019


WATCH: 7 things agents need to change today

Better Homes and Gardens Real Estate Rand Realty's Joe Rand outlines seven things agents need to stop doing immediately to differentiate themselves onstage at Inman Connect New York.
Tags: Video, Marketing, Radio, Agent, Inman Connect New York, Select, ICNY, Joe Rand, Better Homes and Gardens Real Estate Rand Realty, Inman Connect New York 2019, ICNY 2019, Icny 19, Connect Video


The 5 V’s trending in 2019

The rise and acceleration of artificial intelligence; real estate technology becoming faster, easier and more automated; and the strong emphasis on relationship-building are a few 2019 trends that were solidified at Inman Connect New York by a range of industry speakers across many panels.
Tags: Video, Technology, Value, Marketing, Trends, Radio, Virtual Reality, Agent, Tech Trends, Lead Generation, Relationship Building, Inman Connect New York, Select, ICNY, Inman Connect New York 2019, ICNY 2019


WATCH: How to find (and keep) clients in a shifting market

When growing your client base, engaging with prospects or staying top-of-mind with existing clients, being consistent and showing value are the driving factors in finding success.
Tags: Video, Marketing, Radio, Farming, Fishing, Agent, Hunting, Lead Generation, Inman Connect New York, MIKE SCHNEIDER, Select, ICNY, Samantha DeBianchi, Inman Connect New York 2019, ICNY 2019, Icny 19


Local content provider LiveBy is the newest addition to the MoxiCloud

Seattle-based real estate technology company, MoxiWorks, announced this week that LiveBy, a solution that provides localized, customer-facing marketing data and content for agents, is the latest member of its MoxiCloud, an omni-channel, "plug-and-play" platform.
Tags: Technology, Marketing, Radio, Seattle, Partnerships, Docusign, Lead Generation, Select, News Brief, Imprev, MoxiWorks, Buyside, LiveBy, Ziplogix, Local Data, MoxiCloud


4 MLS mistakes that can kill your listing’s appeal

To make your listings pop on the MLS, you'll want to avoid the common mistakes that are instant turnoffs and send perusers on to the next listing. Here are four seemingly small, but truly impactful, MLS mistakes you should avoid at all costs.
Tags: Photography, Opinion, Marketing, Radio, Mls, Agent, Photographs, Select, Professional Photography, Professional Photos, Listing Photos, Listing Description, Property Description, Shari Mattern


5 ways to show love this Valentine’s Day

This Valentine’s Day, show the people who mean the most to you how much you appreciate them. Here are five ideas to get you started.
Tags: Real Estate, Marketing, Holiday, Valentine's Day, Radio, Agent, Gratitude, Select, Katie Lance


WATCH: How to start your own real estate podcast

What does it take to start your own podcast? Turns out, not that much. Get a rundown of everything you need to get your voice and brand out to the masses from Dustin Brohm, the host of Massive Agent Podcast, on the Inman Connect New York stage.
Tags: Video, Technology, Marketing, Radio, Agent, Inman Connect New York, Select, ICNY, Inman Connect New York 2019, ICNY 2019, Icny 19, Connect Video, Dustin Brohm


WATCH: What’s the antidote to a shifting market? Next-level service

From planning engagements to creating supper clubs, Jena Turner, owner of Found Realty, and Mable Ivory, associate broker with Engel & Völkers, join moderator Katie Kossev onstage at Inman Connect New York to talk about how to make customer service white-glove for every single client.
Tags: Video, Marketing, Radio, Agent, Inman Connect New York, Mable Ivory, Select, ICNY, Engel Völkers, Inman Connect New York 2019, ICNY 2019, Icny 19, Katie Kossev, Jena Turner, Connect Video, Found Realty and Mable Ivory


Dear Marketing Mastermind: Should I use exclamation points in my marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month's topic: listing marketing. Want to reach out to local homeowners and then effectively list their homes? This column has great advice for both sides of the equation.
Tags: Opinion, Marketing, Lifestyle, ROI, Radio, Signs, Agent, Return On Investment, Select, Real Estate Signs, Christy Murdock Edgar, Dear Marketing Mastermind, Exclamation Points


5 tips for getting your listing Instagram-ready

Instagram is king in some of the hottest markets -- some would say it's a gateway to the millennial buyer (with older and younger generations joining each day). Here are five easy ways to make your next listing Instagram-ready and capitalize on the attention it deserves.
Tags: Instagram, Social Media, Radio, Agent, Anthony West, Select


Up against a reduced-fee commission model? Here’s how to win

How do you compete against what seems to consumers like a better deal? Become the premium agent who provides better tools, top-notch negotiation skills and concierge-level service. Here’s how to do that.
Tags: Marketing, Radio, Commission, Agent, Select, Bernice Ross, Reduced Fee, Reduced Fee Broker, Reduced Fee Model


Alain Pinel launches new concierge service and charity

Alain Pinel Realtors is giving back. The San Francisco Bay Area-based real estate brokerage announced this week that it was centralizing its charitable efforts and launching a charity-arm called APR Gives.
Tags: Facebook, Technology, Home Improvement, Charity, Social Media, Radio, Agent, Industry News, San Francisco Bay Area, Brokerage, Select, Alain Pinel, Alain Pinel Realtors, California wildfires, Mike Hulme, Rainy Hake Austin


The Real Word: Should sellers list the day after the Super Bowl?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they'll talk over whether sellers should list the Monday after the Super Bowl.
Tags: Video, Opinion, Social Media, Radio, Super Bowl, Agent, Industry News, Nicole White, Select, Spring Season, Byron Lazine


WATCH: What’s the one thing that changed Ryan Serhant’s life?

Watch as Ryan Serhant, of "Million Dollar Listing New York" fame, gives the Inman Connect New York audience the low-down on how to survive — and thrive — by going back to some of the basics he used as an actor-turned-agent at the beginning of his career. 
Tags: Productivity, Video, New York, Marketing, Radio, Agent, Inman Connect New York, Select, ICNY, Million Dollar Listing New York, Ryan Serhant, Million Dollar Listing, Katie Kossev


How to create a solid CMA for today’s buyers

The comparative market analysis (CMA) is one of the quintessential tools in an agent’s advertising tool box — it’s practically the entire reason homeowners even let us walk through their front doors. Here are four steps for creating a CMA for the modern buyer.
Tags: Marketing, Radio, Agent, Cma, Zillow, Neighborhood, School District, Select, Zestimate, Walkability, Nico Hohman, Online Valuations


Get more reviews and better SEO with Feefo

This marketing platform solicits transaction reviews from clients to boost SEO, learn more about customers and advance marketing efforts.
Tags: Technology, Marketing, Social Media, Radio, Online Reviews, Client Reviews, Select, Feefo, Google Reviews, Realsatisfied, SEO marketing, Tech Reviews, Empwr Media, Google map reviews, Review Advertising


9 ways to revive a stale listing without another price reduction

As a listing agent, you’ve probably had that listing that seemed great but then just wouldn’t sell. Here are nine things you can do in that situation — other than lower the price — to bring that listing back to life.
Tags: Technology, Marketing, Radio, Agent, Select, Price Reduction, Nicole Solari, Revive A Stale Listing, Stale Listing


A simple strategy for getting cheap real estate leads

Instead of wasting money on low-quality leads, get the attention of your market’s most motivated buyers and sellers by running ads on social media. That’s exactly what Krista Mashore does, and she sold over 150 homes last year with a 65 percent profit margin.
Tags: Technology, Marketing, Social Media, Radio, Agent, Database, Lead Generation, Retargeting, Online Leads, Select, Cheap Leads, Krista Mashore



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