Marketing


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Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now

I’ll be upfront. My goal here is to persuade you that you should be using Facebook Messenger marketing and chatbots as part of your marketing strategy. This isn’t a sales pitch. This isn’t an infomercial. This is hard-hitting marketing intel. Whether you’re a PPC specialist, an SEO, a CMO, or just a curious bystander, I […] Read more at PPCHero.com
Tags: Social, Facebook, Seo, Ppc, Automation, Facebook Messenger, Advanced Ppc Strategies, Facebook Messenger Marketing


Twitter names first international markets to get checks on political advertisers

Twitter has announced it’s expanding checks on political advertisers outside the U.S. to also cover Australia, India and all the member states of the European Union. This means anyone wanting to run political ads on its platform in those regions will first need to go through its certification process to prove their identity and certify a local location via a verification letter process. Enforcement of the policies will kick in in the three regions on March 11, Twitter said today in a . “Poli...
Tags: Social, Asia, Twitter, Europe, Advertising Tech, Indonesia, Australia, India, US, Social Media, Tech, Eu, European Union, Thailand, Philippines, General Election


UK parliament calls for antitrust, data abuse probe of Facebook

A final report by a British parliamentary committee which spent months last year investigating online political disinformation makes very uncomfortable reading for Facebook — with the company singled out for “disingenuous” and “bad faith” responses to democratic concerns about the misuse of people’s data. In the report, published today, the committee has also called for Facebook’s use of user data to be investigated by the UK’s data watchdog. In an evidence session to the committee late last ...
Tags: Security, Social, Facebook, Mark Zuckerberg, Europe, UK, Privacy, Advertising Tech, Russia, US, Social Media, Business Model, Tech, Artificial Intelligence, Policy, United States


TikTok spotted testing native video ads

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean More” button that directs users to tap to get more information. Presumably, this button could be customized to send users to the advertiser’s website or any other web address, but for the time being it ...
Tags: Social, TC, Mobile, Apps, Video, Advertising Tech, China, Advertising, Tech, Video Ads, Ads, Ad Tech, Native Ads, Bytedance, Tiktok, Disney s Kingdom Hearts


Double Rainbow / À l’est, rien de nouveau?

THE ORIGINAL? Stockholm Pide –  2013 “The fight for LGBT rights continues. #GoWest” Source : Agency : M&C Saatchi Stockholm (Sweden) LESS ORIGINAL Aviatur – LGBT Pride Day –   2019 “Love is celebrated. Even where it’s forbidden” Source : Agency : Sancho BBDO Bogota (Colombia) [Author: Joe La Pompe]
Tags: Social, Russia, Lgbt, Advertising, Environmental, Awareness, Cathedral, Russian, Kremlin, Pride, Non-profit, Russie, Bogota Colombia, Saatchi, Sancho, LGTB


Facebook urged to offer an API for political ad transparency research

Facebook has been called upon to provide good faith researchers with an API to enable them to study how political ads are spreading and being amplified on its platform. A coalition of European academics, technologists and human and digital rights groups, led by Mozilla, has signed an open letter to the company demanding far greater transparency about how Facebook’s platform distributes and amplifies political ads ahead of elections to the European parliament which will take place in May. W...
Tags: Social, Facebook, Europe, Transparency, UK, Advertising Tech, Social Media, Tech, Eu, European Union, Ireland, Nick Clegg, United Kingdom, Mozilla, Commission, European Commission


Dating apps face questions over age checks after report exposes child abuse

The UK government has said it could legislate to require age verification checks on users of dating apps, following an investigation into underage use of dating apps published by the Sunday Times yesterday. The newspaper found  more than 30 cases of child rape have been investigated by police related to use of dating apps including Grindr and Tinder since 2015.  It reports that one 13-year-old boy with a profile on the Grindr app was raped or abused by at least 21 men.  The Sunday Times also f...
Tags: Social, Apps, Europe, UK, Instagram, Tinder, Social Media, Tech, Bbc, Policy, Dating, Regulation, United Kingdom, Child Abuse, Dating Apps, Times


Instagram and Facebook will start censoring ‘graphic images’ of self-harm

In light of a recent tragedy, Instagram is updating the way it handles pictures depicting self-harm. Instagram and Facebook announced changes to their policies around content depicting cutting and other forms of self harm in dual blog posts Thursday. The changes comes about in light of the 2017 suicide of a 14 year old girl named Molly Russell, a UK resident who took her own life in 2017. Following her death, her family discovered that Russell was engaged with accounts that depicted and promoted...
Tags: Social, Startups, TC, Facebook, UK, Instagram, Social Media, Mental Health, Self Harm, United Kingdom, Russell, Online Communities, Suicide Prevention, Adam Mosseri, Mosseri, Molly Russell


Tech platforms called to support public interest research into mental health impacts

The tech industry has been called on to share data with public sector researchers so the mental health and psychosocial impacts of their service on vulnerable users can be better understood, and also to contribute to funding the necessary independent research over the next ten years. The UK’s chief medical officers have made the call in a setting out advice and guidance for the government about children’s and young people’s screen use. They have also called for the industry to agree a code of ...
Tags: Social, Facebook, Europe, UK, Instagram, Advertising Tech, Bullying, Social Media, Tech, CMO, Mental Health, Abuse, Digital Media, United Kingdom, Photo Sharing, Science and Technology Committee


German antitrust office limits Facebook’s data-gathering

A lengthy antitrust probe into how Facebook gathers data on users has resulted in Germany’s competition watchdog banning the social network giant from combining data on users across its own suite of social platforms without their consent. The investigation of Facebook data-gathering practices began in March 2016. The decision by Germany’s Federal Cartel Office, , also prohibits Facebook from gathering data on users from third party websites — such as via tracking pixels and social plug-ins —...
Tags: Social, Facebook, Mark Zuckerberg, Europe, UK, Instagram, Privacy, Germany, US, Social Media, Linkedin, Tech, Eu, European Union, Bbc, Snapchat


Facebook’s head of comms hits the road after 8 years at the company

Facebook head of communications Caryn Marooney is leaving for greener pastures, she announced today, on Facebook of course. She joins the growing number of executives and high-level employees departing the company during and after what may be its toughest year. “I spent a lot of time over the winter holiday reflecting, and with the New Year, and after 8 years at Facebook, I’ve decided to step down as leader of the communications group,” Marooney wrote. “I’ve decided it’s time to get back to m...
Tags: Social, Facebook, Mark Zuckerberg, Social Media, Tech, Kevin Systrom, Mike Krieger, Communications, Sheryl Sandberg, Cto, Jan Koum, Alex Stamos, Personnel, Marooney, Dan Rose, Neeraj Arora


Instagram’s Adam Mosseri to meet UK health secretary over suicide content concerns

The still fresh-in-post boss of Instagram, Adam Mosseri, has been asked to meet the UK’s health secretary, Matt Hancock, to discuss the social media platform’s handling of content that promotes suicide and self harm, the BBC reports. Mosseri’s summons follows an outcry in the UK over disturbing content being recommended to vulnerable users of Instagram, following the suicide of a 14 year old schoolgirl, Molly Russell, who killed herself in 2017. After her death, Molly’s family discovered she ...
Tags: Social, TC, Facebook, Apps, Europe, UK, Instagram, Molly, Youtube, Social Media, Tech, Bbc, Artificial Intelligence, Self Harm, United Kingdom, Telegraph


Online platforms still not clear enough about hate speech takedowns: EC

In its latest monitoring report of a voluntary Code of Conduct on illegal hate speech, which platforms including Facebook, Twitter and YouTube signed up to in Europe back in 2016, the European Commission has said progress is being made on speeding up takedowns but tech firms are still lagging when it comes to providing feedback and transparency around their decisions. Tech companies are now assessing 89% of flagged content within 24 hours, with 72% of content deemed to be illegal hate speech bei...
Tags: Google, Social, Facebook, Twitter, Europe, UK, Instagram, Youtube, Germany, Censorship, Social Media, Tech, Eu, European Union, Snapchat, Artificial Intelligence


Facebook just removed a new wave of suspicious activity linked to Iran

Facebook just announced its latest round of “coordinated inauthentic behavior,” this time out of Iran. The company took down 262 Pages, 356 accounts, three Facebook groups and 162 Instagram accounts that exhibited “malicious-looking indicators” and patterns that identify it as potentially state-sponsored or otherwise deceptive and coordinated activity. As Facebook Head of Cybersecurity Policy Nathaniel Gleicher noted in a press call, Facebook coordinated closely with Twitter to discover these...
Tags: Social, TC, Facebook, Instagram, Russia, US, Social Media, Tech, Iran, Syria, Yemen, Israel Palestine, Misinformation, Today Twitter, US Saudi Arabia, Nathaniel Gleicher


Leaked TikTok ad deck suggests it has 17M+ MAUs in Europe

An advertising pitch deck used by fast-growing short form video sharing app TikTok has leaked, providing a snapshot of usage in its biggest markets in Europe. The pitch deck was obtained by Digiday which says it was sent to a large (unnamed) European ad agency. Metrics and gender breakdowns for the UK, France, Germany, Spain and Italy are included in the deck. The slides are dated November 2018. Germany and France come out as the top European markets for the video sharing app, according to the d...
Tags: Social, Apps, Asia, Europe, UK, Advertising Tech, France, Germany, US, Social Media, Tech, Spain, Beijing, Italy, Augmented Reality, Digiday


Facebook, Google and Twitter told to do more to fight fake news ahead of European elections

A first batch of monthly progress reports from tech giants and advertising companies on what they’re doing to help fight online disinformation have been published by the European Commission. Platforms including Facebook, Google and Twitter signed up to a voluntary EU code of practice on the issue last year. The first reports cover measures taken by platforms up to December 31, 2018. The implementation reports are intended to detail progress towards the goal of putting the squeeze on disinform...
Tags: Google, Social, Facebook, Twitter, Europe, Advertising Tech, Singapore, Social Media, Tech, Spokesperson, Eu, European Union, Law Enforcement, Artificial Intelligence, Policy, Software


Announcement! The 2019 PPC Hero Summit is March 6th

The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a part of your job, then this is an event for you! The Summit features popular […] Read more at PPCHero.com
Tags: Amazon, Social, Facebook, Tools, Resources, Scripts, Training, Seo, Automation, News Updates, Webinars, Google Adwords, Conversion Rate Optimization, Ppc Strategy, Adwords Scripts, Ecommerce PPC


Facebook finds and kills another 512 Kremlin-linked fake accounts

Two years on from the U.S. presidential election, Facebook continues to have a major problem with Russian disinformation being megaphoned via its social tools. In a blog post today the company reveals another tranche of Kremlin-linked fake activity — saying it’s removed a total of 471 Facebook pages and accounts, as well as 41 Instagram accounts, which were being used to spread propaganda in regions where Putin’s regime has sharp geopolitical interests. In its latest reveal of “coordinated inaut...
Tags: Security, Social, Facebook, Europe, Instagram, Putin, Russia, US, Social Media, Tech, Ukraine, United States, Nato, Kyrgyzstan, Sputnik, Moscow


Facebook is launching political ad checks in Nigeria, Ukraine, EU and India in coming months

Facebook is launching some of its self-styled ‘election security’ initiatives into more markets in the coming months ahead of several major votes in countries around the world. In an interview with the social networking giant confirmed it’s launching checks on political adverts on its platform in Nigeria, Ukraine and the European Union, reiterating too that ad transparency measures will launch in India ahead of its general election. Although it still hasn’t confirmed how it will respond in ot...
Tags: Social, Facebook, Europe, Advertising Tech, Indonesia, Australia, Government, India, Nigeria, Israel, US, Social Media, Tech, European Union, Ukraine, Philippines


How to Use Asset Placement Customization in Facebook

Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform. Read more at PPCHero.com
Tags: Social, Mobile, Facebook, Video, Instagram, Social Media, Seo, How To, Video Ads, Facebook Ads, Mobile Ads, Advanced Ppc Strategies, How To Guides, Facebook Optimization, Image Ads


TikTok is giving China a video chat alternative to WeChat

ByteDance, the world’s most-valued startup, just launched a new social media product under its Douyin brand in what many people see as a serious attempt to challenge WeChat. Tencent has long dominated China’s social networking space with WeChat and QQ. WeChat claims to have one billion monthly active users worldwide, most of whom are in China. Its older sibling QQ managed to survive the country’s transition from PC to mobile and still have a good chunk of 800 million MAUs at last count. Th...
Tags: Social, Apps, Asia, China, Social Media, Tech, E-commerce, Alibaba, Tencent, WeChat, Weibo, Messaging Apps, Social Media Platforms, Snap, Smartisan, Weibo China


Turns out the science saying screen time is bad isn’t science

A new study is making waves in the worlds of tech and psychology by questioning the basis of thousands of papers and analyses with conflicting conclusions on the effect of screen time on well-being. The researchers claim is that the science doesn’t agree because it’s bad science. So is screen time good or bad? It’s not that simple. The conclusions only make the mildest of claims about screen time, essentially that as defined it has about as much effect on well-being as potato consumption. Instin...
Tags: Psychology, Social, Science, Social Media, Tech, Oxford, Statistics, Oxford University, Orben, Andrew Przybylski, Przybylski, Amy Orben


LinkedIn now requires phone number verification for all users in China

LinkedIn’s China site looks and functions just like LinkedIn everywhere else, except now it asks users in the country to verify their identities through phone numbers. The American company is requiring both new and existing users with a Chinese IP address to link mobile phone numbers to their accounts, TechCrunch noticed this week. LinkedIn had for months told its China-based users to provide mobile number details before sending them to the main page, but it had mercifully kept a little “Skip...
Tags: Apple, Google, Social, Facebook, Asia, Twitter, Microsoft, California, China, Digital, Social Media, Linkedin, Tech, WeChat, Search Engine, Chinese communist party


Facebook is the new crapware

Welcome to 2019 where we learn Facebook is the new crapware. Sorry #DeleteFacebook, you never stood a chance. Yesterday Bloomberg reported that the scandal-beset social media behemoth has inked an unknown number of agreements with Android smartphone makers, mobile carriers and OSes around the world to not only pre-load Facebook’s eponymous app on hardware but render the software undeleteable; a permanent feature of your device, whether you like how the company’s app can track your every move ...
Tags: Apple, Android, Social, Facebook, Apps, Privacy, Advertising Tech, Samsung, Social Media, Tech, Bloomberg, Smartphones, Samsung Galaxy S8, Crapware, Jane Manchun Wong


Increase Conversions In Facebook And Decrease Cost Per Conversion

Explore how I increased conversions 74% while decreasing cost per conversion 43% by using one easy tool. Read more at PPCHero.com
Tags: Social, Facebook, Social Media, Seo, Facebook Ads


Marketing Events In Facebook

Explore valuable insights for marketing events in Facebook discovered by testing and analyzing data for over a year! Read more at PPCHero.com
Tags: Social, Facebook, Pinterest, Social Media, Seo, Artificial Intelligence, Quora, Facebook Ads, Programming Languages, Event Marketing, ABM, Great Place to Work, Data Studio, Event Campaign, Best Place To Work, Hanapin Vision


Facebook is not equipped to stop the spread of authoritarianism

After the driver of a speeding bus ran over and killed two college students in Dhaka in July, student protesters took to the streets. They forced the ordinarily disorganized local traffic to drive in strict lanes and stopped vehicles to inspect license and registration papers. They even halted the vehicle of the Chief of Bangladesh Police Bureau of Investigation and found that his license was expired. And they posted videos and information about the protests on Facebook. The fatal road accident ...
Tags: Google, Security, Social, Facebook, Mark Zuckerberg, Asia, Saudi Arabia, Government, India, Social Media, Tech, Whatsapp, Policy, Uganda, Egypt, Internet Access


How to make most of social media with only a few minutes a day.

  How much time do you think about growing your social media following? Chances are you think about it often. When running your business, social media is often too far down your to-do list that you never get an opportunity to work on it. This article offers 5 easy tips to focus your efforts on social media. While building a personal brand or business, social media can be an excellent way to jump-start engagement, however, if not done properly or ethically is can lead you down some rabbit...
Tags: Social, Facebook, Seo, Tips, Social Media Strategy


Facebook’s got 99 problems but Trump’s latest “bias” tweet ain’t one

By any measure Facebook hasn’t had the best of years in 2018. But while toxic problems keep piling up and, well, raining acidly down on the social networking giant — from election interference, to fake accounts, faulty metrics, security flaws, ethics failures, privacy outrages and much more besides — the silver lining of having a core business now widely perceived as hostile to democratic processes and civilized sentiment, and the tool of choice for shitposters agitating for hate and societal...
Tags: Google, Social, Facebook, Twitter, Congress, Social Media, Tech, Artificial Intelligence, President, Sundar Pichai, Trump, Facebook Twitter, Donald J Trump, Security flaws, Fake News


Gay animal couples / Pour l’originalité c’est baisé?

THE ORIGINAL? Animal Planet – 05 –  2018 “Love is natural. Happy pride month” Agency : Young & Rubicam (Turkey) LESS ORIGINAL Bratislava Zoo –  12 –  2018 “Same sex relashionships. Wildlife can teach us acceptance and support” Agency : Jandl Bratislava (Slovakia) [Author: Joe La Pompe]
Tags: Social, Zoos, Animals, Lgbt, Miscellaneous, Advertising, Turkey, Environmental, Zoo, Kiss, Discrimination, Non-profit, Bisou, Bises, LGTB, Tolerance



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