Marketing


Posts filtered by tags: Social Media Marketing[x]


 

Why Paid Media Must Be Part of Your Social Content Strategy

Since 2013, organic distribution of brand’s social media, especially on Facebook, has taken a hit. Today, brands are lucky to get 3% organic reach on their social content. This decrease in organic reach by platforms has caused a huge spike in brands paying billions of dollars to advertise to see any kind of meaningful results from their efforts. So why should you use paid media to support your social efforts? Reach and conversion are two very important reasons. Importance of Paid Media in Your...
Tags: Facebook, Social Media, Seo, Social Media Marketing, Facebook Ads, Social Advertising, Social Media Advertising, Social Media Agency, Organic Reach, Social Media Company, Facebook Organic Reach, Social Paid Media, Social Media Advertising Agency


6 Ways to Keep Your Guests Happy through Preventative PTAC Maintenance

By Jenna Anderson, Customer Experience Representative for PTAC4Less.com. PTAC4Less.com has been selling energy-efficient new and refurbished PTACs for more than 15 years. A June 2017 TripAdvisor hotel review had this matter-of-fact title: “Bad Timing to Do Maintenance on AC: End of June.” It’s true. Midsummer really is a poor time for PTAC units to fail. And if your maintenance is disturbing your guests so much that they’re leaving negative reviews, that’s a problem. That’s why it’s always bet...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Tripadvisor, Hotel Management, LA QUINTA, Social Media Management, Are Morch, Social Media Community, Hotel Social Media, Morch, Hotels Social Media, Jenna Anderson


Why Hotels Need to Considering Measure and Scale every Micro-Moment of the Customer Journey

Hotel customers are today documenting every micro-moment of their journey. Do you listen, measure and scale every micro-moment of the customer journey? When you are trying to prove the value of Social Media Marketing to your Hotel operators, owners, asset managers or management team you can’t afford to lose their attention. Today Hotels, in general, understand the value of Social Media Marketing. And as technology, tools, and strategies have improved over the years we have seen how it has impac...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Scale, Measure, Social Media Roi, Customer Journey, Social Media Management, Social Media Community, Hotel Social Media, Morch, Social Proof, Hotels Social Media


How To Improve Business Productivity This Year

You may have made some interesting new year’s resolutions for yourself at the start of January, and they will all have been leading you towards becoming a better, healthier, more productive, happier you. Business owners can make the same kinds of resolutions, to make their businesses more effective and more productive. If you want to improve productivity during the next 12 months, read on to find out the best ways to do it. Employee Engagement In order to have a productive business, you need ...
Tags: Facebook, Social Media, Seo, Social Media Marketing, Hotel, Twitter Facebook, Social Media Management, Social Media Community, Hotel Social Media, Morch, Hotels Social Media, Masergy, Social Media Mastery for Hotels, Social Media Mastery for Hotel, Are Morch Hotel Blogger, Facebook Group for Hotels


5 Simple Secrets Hotels Can Implement One the Spot to Embrace Instant Gratitude

Do your Hotel fear the consequences of real-time response and instant gratitude? Real-time response and instant gratitude require a cultural shift for many Hotels today. Speed and relevance are the new norms for modern consumers today. Today consumers except not just a quick response, but immediate response. Even though this cultural shift how Hotels communicate with consumers can be frustrating, intimidating and downright scary for many it opens the floodgates when executed in a relevant cont...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Social Media Roi, Social Media Management, Social Media Community, Hotel Social Media, Morch, Hotels Social Media, Hotel Secrets, Founders Media, Social Media Mastery for Hotels, Social Media Mastery for Hotel


Why Hotels Immediately Should Consider Optimize and Think Above and Beyond Customer Expectations with Social Media Marketing

Is the Hotel customer satisfied only because expectations are so low, and no one is doing better? In today’s markets, it is not enough for Hotels to just satisfy the customer, you have to identify new ways to optimize and think above and beyond customer expectations. Even if your Hotels is 2-star, 3-star, 4-star or 5-star you have to stretch and search for that little extra that spark new emerging love with your customer. Here is why Hotels immediately should consider optimize and think above a...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Tripadvisor, Social Media Management, Social Media Community, Hotel Social Media, Morch, Optimize, Hotels Social Media, Founders Media, Social Media Mastery for Hotels, Social Media Mastery for Hotel


Marketing to Gen Z: What Not to Do

As Generation Z grows to be a large part of consumers, it’s important to understand what kinds of marketing they are receptive to. It’s much easier to simplify them down to a generation of people who are always on their phones than it is to put the effort in to learn their behaviors. What to know how not to market to Generation Z? We’ve got you covered. Want help with your marketing efforts? Let us know. Who is Generation Z? As it happens, the categorization of Gen Z varies depending on who y...
Tags: Facebook, Instagram, US, Seo, Social Media Marketing, Facebook Messenger, Baby Boomers, YouTube Facebook, Generation Z, Gen Zers, Generation Z and Social Media, Gen Z Gen Zers, Generation Z Social Media, Gen Z On Social, Generation Z on Social Media, Marketing to Gen Z


How To Raise Capital For Your Hotel Business

How are your pitching your Hotel business ideas to raise fresh capital? For an entrepreneur to set up and operate a successful Hotel company, they will need to raise a fair amount of capital. This can, unfortunately, pose a problem for many. It is essential that the Hotel offers a luxury experience for customers from the moment that you open your doors, which means that you need to raise enough capital to get the Hotel and operation up and running to the highest possible standard straight away....
Tags: Facebook, Small Business, Social Media, Seo, Social Media Marketing, Hotel, Capital, Social Media Management, Social Media Community, Hotel Social Media, Morch, Hotels Social Media, Lawbiz, Social Media Mastery for Hotels, Hotel Business, Social Media Mastery for Hotel


10 Ways for Hotels to Upgrade the Customer Experience

Why is the Customer Experience important for Hotels? Customer experience is fast becoming a commodity. Hotels that are succeeding and innovating are raising the stakes attracting new uncontested markets. Your Hotels customers are no longer benchmarking your customer experience based on competitors in your industry they’re comparing you to the best customer experiences they receive anywhere. Research indicates that by 2020 customer experience will be more important than price as a trigger point ...
Tags: Facebook, Hotels, Social Media, Seo, Customer Experience, Social Media Marketing, Hotel, Airbnb, Ryan Levesque, Social Media Management, Social Media Community, Hotel Social Media, Morch, Social Media Hotels, Hotels Social Media, Hotel Upgrade


La Redoute Selects Socialbakers to Increase Turnover by 40% with an Audience-First Social Strategy

Socialbakers platform helps leading online retailer augment customer intention to buy via social media London – Socialbakers, the leading AI-powered social media marketing platform, announced that La Redoute, the leading French online retailer, has increased meaningful interactions with their customers by more than 74% and decreased their cost-per-click by 23% by using the Socialbakers platform to […] The post La Redoute Selects Socialbakers to Increase Turnover by 40% with an Audience-First Soc...
Tags: London, Advertising, Social Media Marketing, Press Releases, Digital Marketing, Social Media Advertising, Ad & Media Strategies, Digital Intelligence, La Redoute, Socialbakers, Purchase Intent, Audience First Social Strategy


How to Keep Customers Occupied in a Hotel Lobby

The Hotel business is one that is lucrative and tends to make money, especially in tourist areas. This is because people are looking for a comfortable home away from home and Hotels usually do the trick. If you want yours to stand out from the many Hotels out there, you have to ensure you make the customer as comfortable as possible. This is usually about giving them a safe environment and exceeding their expectations when it comes to basic amenities. In light of this, if you want to keep custo...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Wi Fi, Social Media Management, Social Media Community, Hotel Social Media, Morch, Happy Customers, Hotels Social Media, Vogue Harper 's Bazaar, Hotel Lobby, Social Media Mastery for Hotels


Emerging Technology Helping Hotels Differentiate and Boost Customer Service

The Hotel business faces the same automation and technology adoption challenges as the rest of the hospitality sector. It can learn lessons and show others how to make the best use of technology with some clever deployment of new ideas and cutting-edge IT. Chatbots Can Make Customers Happier When travelers look for a Hotel, the key aspects remain the same as ever, clean room, comfortable bed, decent view for tourists, somewhere good to eat and polite staff. But more chains and boutique establ...
Tags: Facebook, Asia, Japan, London, Hotels, Singapore, US, Social Media, Seo, Customer Service, Social Media Marketing, Hotel, Tokyo, Edinburgh, Las Vegas, Rose


Boost Your Professional Skills with Cilantro, Selling, and Social Media

This week, we had a flavorful collection of tools, tips, and techniques that will enhance your skills as a professional... Continue Reading The post Boost Your Professional Skills with Cilantro, Selling, and Social Media appeared first on Copyblogger.
Tags: Featured, Selling, Social Media, Content Marketing, Social Media Marketing, Blogging, Copywriting, Copyblogger Weekly, Cilantro Selling and Social Media


How Social Media can Reach Targeted Audiences and Influence more Direct Bookings for Hotels

Do your Hotel want more Direct Bookings from Social Media? Many Hotel uses various Social Media channels to try to help drive more direct bookings. Sadly, many struggles generating more direct bookings if any. Are you ready to discover how Social Media can reach targeted audiences and influence more direct booking for Hotels?  The Battle Ground is changing Hotels have a battle on price among themselves, and also with online travel agencies. Hotels and online travel agencies offer price deals ...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Piper Jaffray, Social Media Management, Social Media Community, Hotel Social Media, Morch, Hotels Social Media, Founders Media, Social Media Mastery for Hotels, Social Media Mastery for Hotel, Hotel Social Media Community


Steal This: Social Media Content Idea Calendar [Infographic]

Did you have a nice big piece of chocolate cake yesterday? You should have, because yesterday was Chocolate Cake Day. If you didn’t want the extra calories, there was still a good reason to have this date marked on your calendar: it’s just one of many engaging ideas from which you can build a blog or social media post around. For example, if you’re a divorce attorney, you could pen a post about how couples in contentious divorces try to use the court to exact revenge on a spouse and why that doe...
Tags: Facebook, Law, Social Media, Social Media Marketing, Aba, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Google PPC, LinkedIn Using Facebook, Power of Social Media During, Power of Social Media According


EMPWR Media doesn’t find leads, it multiplies them

This online presence builder is a resource for real estate agents to augment their digital footprint through dynamic content management and business profile marketing.
Tags: Technology, Marketing, Social Media, Content Marketing, Social Media Marketing, Radio, Online Reviews, Reputation Management, Kyle Draper, Social Media Management, Online Leads, Select, SEO marketing, Tech Reviews, Empwr Media, Mathew DeBlanc


Why Social Media Management is Valuable and How It Can Leverage Direct Bookings for Your Hotel

Is your Hotel struggling with Social Media Marketing? Are your Hotels Social Media Marketing leads not turning into direct bookings? Is Social Media Marketing just not working for your Hotel? If the answer is YES to one, two or all of these questions I will now show you WHY Social Media Management is valuable and how it can leverage direct bookings for your Hotel. Even if you are a Hotel owner that does not believe Social Media Marketing does or could have an impact on your Hotel this might a...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Hotel Customers, Social Media Management, Social Media Community, Hotel Social Media, Morch, Social Community, Direct Booking, Hotels Social Media, Founders Media, Founders Media Click Here


Everything You Need to Know About Micro-Influencer Marketing

The term “influencer marketing” has been doing the rounds for a few years now. And it’s much more than just a buzzword. 2017 saw an explosion of influencer marketing—every company wanted to have an influencer marketing strategy, and those that didn’t, got left behind and spent all of 2018 trying to catch up. 2019 is here, and “influencer marketing” shows no signs of dying down. But there has been a major change in the way brands approach influencer marketing. Where once it was all about the gett...
Tags: Marketing, Social Media, Social Media Marketing, Jasper, Nielsen, Asos, Influencer Marketing, Louie, KPI, Instagram Pinterest Facebook, Daniel Wellington, Emily Joseph, Canada Daniel Wellington


Don’t Be a Victim: Educate Yourself and Employees About Internet Scams That Target Your Hotel

Most Hotels rely on all kinds of digital platforms. With Social Media, apps, and new software developments, we have more tools than ever to reach clients and keep Hotels running smoothly. Along with the benefits, digital technology also has its risks, though. Internet scams are rampant, and if your Hotel falls prey to one, it can bring your operations to a halt. With any internet scam, the primary risk is the loss of your Hotel’s data. Employees need to know what to do in case a data breach eve...
Tags: Facebook, Social Media, Seo, Social Media Marketing, Hotel, Fox News, Reputation, Federal Trade Commission, Social Media Community, Morch, Hotels Social Media, Internet Scam, Founders Media Click Here, Social Media Mastery for Hotels, Social Media Mastery for Hotel, Hotel Social Media Community


5 Ways Small Businesses Can Use Social Media to Create a Buzz

Small businesses, start-ups, and joint ventures usually operate on a shoestring budget. But, they cannot compromise on heavy-weight marketing either. Luckily, social media sets the stage to shout loud about a new product or service without breaking the bank. Most importantly, some of the marketing avenues that social media provides are absolutely free! There are certain premium aspects which require a business to pay up as and when the marketing requirements scale up. In this article, we are goi...
Tags: Google, Facebook, Business, Instagram, Small Business, Sales, Social Media, Social Media Marketing, Facebook Advertising, Google My Business, Google Business Page, Facebook Google Twitter LinkedIn, Groups Facebook, Facebook Google Instagram, Google My Business Page, Ways Small Businesses Can Use Social Media


How Crowne Plaza Hotels and Resorts use strategic Meeting Influencers to scale the Customer Experience

Crowne Plaza® Hotels and Resorts believes in using the power of human connections to create meaningful experiences. What can we learn from how Crowne Plaza Hotels and Resorts use strategic meeting influencer to scale the customer experience?  Identify the right Influencer My friends at Crowne Plaza® Hotels and Resorts want to make sure the customer has it all to help them boost productivity, energize their body and feel inspired during uptime and downtime. This is a gutsy, fun and creative mi...
Tags: Facebook, Hotels, Social Media, Seo, Linkedin, Customer Experience, Social Media Marketing, Hotel, Crowne Plaza, Brand Ambassadors, Value Innovation, Social Media Community, Morch, Hotels Social Media, Founders Media Click Here, Social Media Mastery for Hotels


How Crown Plaza Hotels and Resorts use strategic Meeting Influencers to scale the Customer Experience

Crowne Plaza® Hotels and Resorts believes in using the power of human connections to create meaningful experiences. What can we learn from how Crown Plaza Hotels and Resorts use strategic meeting influencer to scale the customer experience?  Identify the right Influencer My friends at Crowne Plaza® Hotels and Resorts want to make sure the customer has it all to help them boost productivity, energize their body and feel inspired during uptime and downtime. This is a gutsy, fun and creative mis...
Tags: Facebook, Hotels, Social Media, Seo, Linkedin, Customer Experience, Social Media Marketing, Hotel, Crowne Plaza, Brand Ambassadors, Value Innovation, Social Media Community, Morch, Hotels Social Media, Founders Media Click Here, Social Media Mastery for Hotels


5 Social Media Business Needs (And How You Can Meet Them)

Small business owners face a number of competing priorities on any given day. If you have ever managed a small business, you definitely know how this feels. It can be… Read more » The post 5 Social Media Business Needs (And How You Can Meet Them) appeared first on Noobpreneur.com.
Tags: Reviews, Business, Tools, Social Media, Social Media Marketing, Social Media Strategy, Social Media Business Needs


How Social Media Marketing Can Help Hotels Stop the Growing Operating Costs

Can Social Media Marketing HELP Hotels stop the growing operation costs? I previously talked about pain points Hotels experience with Social Media Marketing, such as content, engagement, and online visibility. For many Hotels, Digital Marketing Ain’t Easy. And we know it will impact areas such as operation, security, and platform. When it comes to operating costs many Hotels deal with challenges such as discounts, fees, commissions, and free services. And many Hotel owners fuel the success of o...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Research, Marriott, Hotel, Expedia, Value Innovation, Social Media Community, Morch, Hotels Social Media, Founders Media Click Here, Social Media Mastery for Hotels, Social Media Mastery for Hotel


Time to Hire a Professional Blogger for Your Company Blog

We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/WomenonBusiness If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. http://feeds.feedblitz.com/womenonbusiness
Tags: Business, Marketing, Online Business, Content Marketing, Social Media Marketing, Business Blog, Company Blog, Professional Blogger


10 Things Hotels Need to Embrace in The Face of Social Media Marketing and Customer Engagement

When it comes to Social Media Marketing many Hotels struggle with Customer Engagement. Many Hotels find the real-time conversations intimidating and often that they pose more concerns than adding any value to their business. The high-volume of customer inquiries many Hotels also find very difficult to deal with. Today it is accepted among most brands that Social Media Marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and ultimately ...
Tags: Facebook, Hotels, Social Media, Seo, Customer Engagement, Social Media Marketing, Hotel, Social Media Community, Morch, Hotels Social Media, Founders Media Click Here, Social Media Mastery for Hotels, Social Media Mastery for Hotel, Hotel Social Media Community, Are Morch Hotel Blogger, Facebook Group for Hotels


20 Ways to Integrate Your Content Marketing and Boost Results

We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/WomenonBusiness If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. http://feeds.feedblitz.com/womenonbusiness
Tags: Business, Marketing, Content Marketing, Social Media Marketing, Online Marketing, Digital Marketing


10 Things You Need to Know About Advertising Your Law Firm on Facebook

Even if you have been advertising on Facebook for some time, you may not realize that, like Google, Facebook algorithms change all the time and the strategy you set for your ad campaign yesterday may not work in the same way for you today. Here are 10 things about Facebook advertising you need to take into consideration when developing your social media marketing campaigns: Different devices call for different campaigns. Facebook’s ad platform offers ad delivery across multiple devices automa...
Tags: Facebook, Law, Social Media, Social Media Marketing, Facebook Ads, Custom Audiences, Audience Network, Facebook Advertising, Google Facebook, Social Media Marketing for Law Firms, Google AdWords Facebook


Hotel Social Media Marketing Pain Points and How to Start Immediate Building a New Effective Framework

What are your Hotel’s Social Media Marketing Pain points? Do you have some burning Social Media Marketing questions for your Hotel? Social Media Marketing pain or frustration is a significant challenge for many Hotels today. I will in this article address some of the common pain points and frustrations Hotels faces today. If your Hotel is looking for a quick fix solution, you have arrived at the wrong place. This is a process where you can apply yourself towards the task of becoming a little be...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Social Media Community, Morch, Pain Points, Founders Media Click Here, Social Media Mastery for Hotels, Facebook Group Hospitality Gone Social Click Here, Social Media Mastery for Hotel, Hotel Social Media Community, Are Morch Hotel Blogger, Hotels Social Media Marketing


Social Media Marketing: 7 Steps to Make It Work for Your Business

Is social media marketing working for your small business? If you aren’t sure whether social media marketing is really worth all the effort, you’re not alone. According to a recent survey reported in LSA Insider, small and midsize business owners in the survey expressed concern about the ROI of social media marketing, at the same time as they recognize its importance. Some 57% of small and midsize businesses say social media is one of their most important marketing channels; in fact, 30% say it ...
Tags: Facebook, Sales, Social Media, Sales & Marketing, Social Media Marketing, Snapchat, Don, Pew Research, Social Media Examiner, Social Media Social, LSA Insider



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