Marketing


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The SEO Trends Watchlist For 2019 – A Simplified Guide

Regardless of the niche, nature of commercial activity, budget and other concerns, websites will have to focus on SEO, or Search engine optimisation to remain visible and accessible to the target audience. When you want to generate revenue from your website, being positioned on SERPs is necessary, and that’s exactly what SEO is all about. In association with Moon Marketing, we are decoding the most important SEO trends you need to watch in 2019 and how to adapt to each like a pro. 1. Go mobile...
Tags: Google, Startups, Marketing, Seo, Artificial Intelligence, Voice, Voice Search, Online Marketing, Others, Authority, Digital Marketing, SEO marketing, Moon Marketing SEO, Moon Marketing


February linkfest

Why are some companies, like publishers and fashion businesses, called “houses”? Includes a delightful explanation of how Random House got its name. (Grammar Girl) * I’m a pushover for specialized slang dictionaries, and this is a good one: a guide to carnival lingo. Warning: many irresistible rabbit holes on that site. (Good Magic) A razzle dazzle game (Stevens Magic Emporium) * Have startup names gotten less weird? (Techcrunch) * Speaking of weird: This is an article about ...
Tags: Startups, Books, Music, UK, Science, Design, US, Nasa, Bbc, Linguistics, Sony, Food And Drink, Greek, Mars, Random House, Branding


Spatial.ai’s Geosocial Datasets Capture a Community’s Personality

Even with all that we’ve learned since 2016 about weak protections on consumer data privacy in the United States, people still love social media and reveal a ton of personal information in the course of all that posting, sharing, and liking.The insights gleaned from the wealth of social media data are fueling a number of new companies that use them to help their clients with decision-making. One such company is Cincinnati-based Spatial.ai, a startup that did a 2016 stint in the Techstars Detroi...
Tags: Startups, Facebook, Twitter, Instagram, Whole Foods, Entrepreneurship, Trends, Social Media, Tech, Data, Artificial Intelligence, Software, United States, Ford, Innovation, Mobility


Marketing Strategies Your Business May Be Overlooking

Businesses don’t get very far without a stellar marketing strategy backing them every step of the way. It’s what gets their name around town and beyond, and truly gives them a presence in the public conscious. When the buying public knows a business, they gradually build a report, and a trusting bond between customer and corporation soon begins to form. However, it seems like businesses are shutting down in greater numbers today than ever before. Today, compelling marketing strategies are neede...
Tags: Startups, Marketing, Others, SEO Search Engine Optimization, Business Advice


March 11: SXSW Innovation Awards

The German marching band Meute performing at the 2018 SXSW Interactive Innovation Awards The Forrest Four-Cast: Feb 19, 2019 50 of the world’s top startups will be showcased at SXSW Pitch 2019. Read interviews with many of these young companies via this Medium page. Another great spot to find emerging talent is the SXSW Interactive Innovation Awards presented by KPMG on the evening of Monday, March 11 at the Austin Convention Center. For more information on this fun-filled ceremony (as well a...
Tags: Amazon, Startups, Hbo, UK, Texas, Awards, America, Social Media, Startup, Nasa, Chicago, Creativity, Hawaii, Innovation, Kpmg, Sarah Silverman


Uganda loses 5 million internet users as a result of Social Media Tax

Half-way through 2018, Uganda introduced a Social Media (OTT) tax which required Ugandans to pay a tax if they wanted to access services such as Facebook, Twitter, WhatsApp, and many others. It turns out, based on released data by the Uganda Communications Commission (UCC), the tax has had a significant impact on the number of internet users in the East Afrikan country resulting in a drop of 3 million internet users over a 3 month period. What is also interesting when one looks at the data relea...
Tags: Startups, Africa, Social Media, Tech, Uganda, UCC, Uganda Communications Commission UCC, Facebook Twitter WhatsApp, Syndication, East Afrikan


Funds for Richard’s Rainwater, New CPRIT Executive, & More TX Tech

—Pinpoint, an Austin startup that makes analytics tool to measure software engineering’s contribution to businesses, has raised $13.5 million in a Series A funding round led by Bessemer Venture Partners. Other investors include Storm Ventures, Boldstart Ventures, Bloomberg Beta, Slack Fund, Social Capital, and Cherubic Ventures. The new money brings Pinpoint’s total funding to $16.5 million.—A Texas-based startup will be among the participants at the Hatch Pitch competition at South By Southwes...
Tags: Startups, Texas, Microsoft, China, Cancer, Cherubic Ventures, Funding, Trends, Social Media, Tech, Investment, Sustainability, People, Palo Alto, Vc, Commercialization


Using social media to measure air pollution’s psychological toll

People are less happy on days when the air is more polluted, according to an analysis of 210 million posts on the Chinese social media site Sina Weibo. Researchers have suspected air pollution takes a psychological toll generally, and dirty air due to industrialization, coal burning, and motor vehicles has become a drag on well-being for Chinese city dwellers. But these effects are difficult to measure. That’s where Weibo, the Chinese version of Twitter, comes in. An international team of resear...
Tags: Startups, Social Media, Tech, Weibo, Sina Weibo, Syndication


The new period emoji is a first step in ending period shame

Emoji has become a universal language of its own, but up until now there wasn’t one for people to say “I’m on my period” — and that’s more important than you might think. This bloody brilliant news came earlier this month when the Unicode Consortium (the official body that manages emoji worldwide) confirmed in a blogpost that they had approved 59 new emoji designs, including a “drop of blood” that will be added to our emoji catalog in spring this year after more than 55,000 people voted for it. ...
Tags: Startups, Social Media, Tech, Unicode Consortium


Facebook lets you search for pictures of your female friends, but not your male ones

A Belgian security researcher has found an unusual quirk in Facebook’s search function. Facebook lets you search for photos of your female friends, but refuses to play dice if you want to look up pictures of your male friends. The bizarre find was discovered this weekend by notorious Belgian white-hat hacker Inti De Ceukelaire. Meer zelfs: bij het opvragen van foto's van je mannelijke vrienden, gaat Facebook er van uit dat je foto's van vrouwen wou gaan bekijken. *Facepalm* pic.twitter.com/lIOBt...
Tags: Startups, Facebook, Social Media


Justice Ginsburg made a public appearance last week — but the internet still thinks she’s dead

On Monday, the day before President Trump’s State of the Union Address, Supreme Court Justice Ruth Bader Ginsburg attended a performance celebrating her life at a museum in Washington — her first public appearance since December. It did little to convince the internet’s most morbid conspiracy theorists that she wasn’t dead. Justice Ginsburg, or RBG as she’s known to her fans on the internet, underwent surgery on her left lung in November to remove malignant nodules, a surgery that doctors say we...
Tags: Startups, Washington, Social Media, Ruth Bader Ginsburg, Trump, Ginsburg, RBG, State of the Union Address Supreme Court


How to mute spoilers on Twitter and Facebook

Welcome to TNW Basics, a collection of tips, tricks, guides, and advice on how to get the most out of your gadgets, apps, and other stuff. Spoilers have become a pitfall of modern life. They’re a first-world problem, perhaps, but still something that can ruin one of the few pleasures that make it worth facing another arduous cycle around this pitiless yellow star in the face of looming crisis, economic turmoil, personal struggles… Ahem. Yeah, spoilers suck. But as social media has bloomed into a...
Tags: Startups, Facebook, Social Media, Basics


Best Practices To Maximize Cold Email Responses

by Lucy Literado, VP of Marketing at Reply Cold email is a massively popular way of reaching out to potential customers and clients. It costs very little but can bring great results. However, because of its popularity, it’s getting harder to stand out from all the other emails. At Reply we help people automate their email while still keeping them personal. Over the years, we’ve seen first hand what goes into a successful campaign and picked up some cold email tips to help you out. Here are the ...
Tags: Startups, Marketing, Cta, Ppc, Email Marketing, Lucy, Online Marketing, John Doe, Cold calling, Professionalisms, Lucy Literado, SEO Content Marketing Analytics CRO


FDA chief summons Altria and JUUL to Washington to discuss teen vaping

The head of the U.S. Food and Drug Administration is calling Altria and Juul to meet in Washington to discuss their tie-up and how it impacts the companies’ plans to combat teen vaping. Earlier this year, Altria  href="https://techcrunch.com/2018/12/20/juul-labs-gets-12-8-billion-investment-from-marlboro-maker-altria-group/">invested $12.8 billion investment in Juul. “After Altria’s acquisition of a 35 percent ownership interest in JUUL Labs, Inc., your newly announced plans with JUUL con...
Tags: Startups, TC, Tobacco, Washington, Government, Virginia, America, Social Media, Tech, Food And Drug Administration, Fda, E-cigarettes, Marlboro, Head, Juul, U S Food and Drug Administration


How to use Instagram collections like a makeshift Pinterest

Welcome to TNW Basics, a collection of tips, tricks, guides, and advice on how to get the most out of your gadgets, apps, and other stuff. Show of hands: how often do you use that button on Instagram that looks like a bookmark? If you don’t already use it, you should. With collections, you basically save any Instagram post into a Pinterest-style board with the theme of your choice. You can save your favorite pics, tasty recipes, fashion looks, or goofy stuff your friends post. Unlike Stories or ...
Tags: Startups, Social Media


Instagram and Facebook will start censoring ‘graphic images’ of self-harm

In light of a recent tragedy, Instagram is updating the way it handles pictures depicting self-harm. Instagram and Facebook announced changes to their policies around content depicting cutting and other forms of self harm in dual blog posts Thursday. The changes comes about in light of the 2017 suicide of a 14 year old girl named Molly Russell, a UK resident who took her own life in 2017. Following her death, her family discovered that Russell was engaged with accounts that depicted and promoted...
Tags: Social, Startups, TC, Facebook, UK, Instagram, Social Media, Mental Health, Self Harm, United Kingdom, Russell, Online Communities, Suicide Prevention, Adam Mosseri, Mosseri, Molly Russell


5 Uses Of Outdoor Banner Stands For Your Business

Visual advertising, such as with custom banner stands, is one of the most effective ways to reach your potential customers, especially if they can make a powerful and long-lasting impression. People find it easier to remember things they have seen, rather than something they have only heard about, say experts at Print Banners, a leading provider of outdoor banner stands. Here’s a look at how the use of banner stands can impact your business. 1. Attract Foot Traffic. Portable & I banner stands...
Tags: Startups, Marketing, Branding, Products & Services, Banner Advertising, Visual Advertising, Business Branding Apart, Useful for Trade Shows and Conventions Trade


Social Media Week Austin Returns This Month

A Three-Day Digital Marketing & Social Media Event: February 20–22, 2019— — —Social Media Week Austin (#SMWATX), an annual event designed to empower marketing, media and technology professionals through tools, strategies and tactics, is back for another year of new programming and the startup community is encouraged to attend.Presented by Best Practice Media, SMWATX will take place February 20 through February 22, 8 a.m. to 7 p.m. each day at The University of Texas at Austin Robert B. Rowling ...
Tags: Startups, News, Media, Social-media, Austin, Facebook Advertising, Huffington, Ryan Levesque, Austin Startups, Digital-marketing, Social Media Week Austin Returns This Month, Nicholas Kusmich, Rhonda Britten Emmy, Swish Goswami, Trufan, ASK Method Company


How Does An Email Validator Work?

An email validator is one of the most important parts of your email marketing arsenal. It allows you to regulate email hygiene and avoid extra expenses and the sender’s reputation problems. If your marketing team isn’t using an email validator, you may be spending too much money on its work. Even if your email lists consists of organic addresses , obtained by making an immense marketing effort, you may still have problems getting your messages delivered. A high bounce rate can ruin your r...
Tags: Startups, Email, Marketing, Email Marketing, Others, Email Validation


A look at Facebook.com’s homepage over the last 15 years

Facebook — the equivalent of cigarettes for your mental health — turned 15 today. We were going to sing “Happy Birthday,” but couldn’t afford the rights to the song because we’re paying off our kids’ debts. Instead, let’s take another trip in the Wayback Machine to see how things have changed at Facebook.com over the years. Before Mark Zuckerberg attended Harvard university in 2004, a ‘face book’ was a pamphlet that students got with fellow students’ names and faces printed on it. The idea was t...
Tags: Startups, Facebook, Mark Zuckerberg, Social Media, Tech, Harvard, Insider, Distract


20 Most Influential Graphic Design Companies From Around the World

Graphic design is a notoriously competitive field and it can be tough for companies to stand out. But, at least twenty graphic design firms from around the world have proven to be the best in their field, with gorgeous portfolios filled with impressive clients and prominent design campaigns. These are the design firms that clients with virtually unlimited budgets turn to when they need a brand identity, packaging design, or help with other types of design. These design firms drive graphic desig...
Tags: Apple, Startups, New York, Design, London, Jimmy Kimmel, Berlin, New York City, Inspiration, Samsung, Sales, San Francisco, Entrepreneurs, Spain, Barcelona, Chicago


Twitter Link Roundup #356 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

Color is a psychologically powerful tool and reaches people on a subconscious level. People notice and internalize color before anything else, and if you pay attention, you’ll see how businesses use color in their branding, including their brand identity, to create compelling, engaging designs. To read more about the scientific breakdown of color and how color is effectively used in design, read this great piece from Medium. Now, we hope you enjoy another great set of links and articles that we...
Tags: Startups, Twitter, Design, Leadership, Small Business, Inspiration, Marketing, Sales, Entrepreneur, United States, Illinois, Ross, Twitter link roundups, Ross Kimbarovsky


How To Establish A Successful Branded Merchandise Strategy

Offline promotions and branding campaigns are still some of the most effective ways to separate yourself from the competition. Through effective branding campaigns, you can connect on a more personal level with the audience and your best customers. Thanks to changes happening on the market, there are more ways you can get your brand in front of the right audience. The changes are also affecting existing branding methods, giving you more flexibility when it comes to choosing the right instrument...
Tags: Startups, Marketing, Branding, Others


The clueless parent’s guide to understanding TikTok

In September last year, TikTok surpassed YouTube, Snapchat, Instagram, and even Facebook in monthly App Store downloads. For a fringe social network, the kind most would assume occupies a second-tier of the internet’s social media hierarchy, you’d be forgiven for not noticing the app had become the internet’s most interesting network of creatives. For more than 500 million monthly active users, TikTok is a place to let your freak flag fly. It’s a difficult thing to describe, but comparing it to ...
Tags: Startups, Facebook, Social Media, App Store, YouTube Snapchat Instagram


Investing, Real Estate, In-Game Ads: Sputnik ATX’s Third Accelerator

Austin—Startup accelerator Sputnik ATX has a picked five startup companies for its newest program, the third Sputnik has run. That includes software makers and entrepreneurs focused on investing, commercial real estate, advertising for gaming, and building websites.Founded in 2017, Sputnik ATX runs two programs annually, selecting a group of five startups that are seeking help with product development, mentorship, sales, and more. The accelerator gives each selected startup $100,000 to particip...
Tags: Startups, Accelerator, Texas, Technology, College, Retirement, Finance, Advertising, Employment, Sales, Trends, Startup, Tech, Investment, Website, App


4 Simple Ways To Optimize Your Customer Reviews For Higher Conversions

by Manish Dudharejia, President and Founder of E2M Solutions Inc Today’s customers are increasingly skeptical and distrusting, especially when it comes to marketing. Over-promising and under-delivering simply doesn’t fly, especially in today’s highly competitive business landscape. This is why having a robust library of honest customer reviews is so essential for building trust and confidence with new customers. According to BrightLocal’s report, 86% of customers now look at past feedback befor...
Tags: Google, Startups, Review, Youtube, Marketing, Ugc, Digital Marketing, Manish, Professionalisms, Customer Conversion, Manish Dudharejia, San Diego Based Digital Agency, E2M Solutions Inc, Simple Ways To Optimize Your Customer Reviews, E2M Solutions Inc Today, UGC Visuals Brands


Teens are eating their own fingers to Evanescence covers on TikTok

Have you ever heard of Evanescence, the Arkansas-originating metal band — when we say metal we mean more like the shiny substance melted over the buckle of a Hot Topic piano key belt — who brought us the 2003 classic, “Bring Me To Life”? I remember wailing this into my bedroom mirror, sobbing. And did you ever see that magic trick where one person — usually a dad — bends their finger, and then using highly technical illusions makes it look like they’re pulling off their finger from the knuckle? ...
Tags: Startups, Video, Social Media, Arkansas, Distract


Norwest VC Eyes Waves of Change in A.I., Marketing, Cloud for 2019

Venture capital firms invest in potentially disruptive technologies with the hope of profit, then keep watch for further advances that could overtake their existing portfolio companies. All this is done while they guide startups through other external challenges such as fundraising droughts and overall market downturns.Scott Beechuk, a partner at Norwest Venture Partners, is one of the tech industry observers invited by Xconomy to look back at the technology developments of 2018, and also forec...
Tags: Startups, Mobile, Cloud, Hardware, Workplace, Internet, Entrepreneurship, Funding, Azure, Marketing, San Francisco, Trends, Tech, Employee Engagement, Web, It


Medieval monster-drawing monks and why it’s ok to hate-follow shitty people on Twitter

What would a social media feed be without monsters? I’m talking figurative monsters here; your racist uncles, your Trumps, your worst influencers – people so terrible you have to read everything they say and see everything they post. Despite their awfulness, we can’t go without them. Buy why? My theory is that these people exist in your feed as a contrast agent, a reminder of awfulness that makes the good stuff stand out more, sometimes comically, sometimes aggravatingly. Believe it or not, ther...
Tags: Startups, Social Media, Insider


Reddit’s model community offers a prototype for controversial discussion

The threads start as they would anywhere else online: a contentious topic, the type that adds fuel to debate before engulfing an entire comment field in flames. “Just like anorexics are forcibly hospitalized and made to gain weight, overweight people should be hospitalized and forced to lose weight,” one thread reads. For those who ignore the internet‘s number one rule — “never read the comments” — you know that this is the sort of statement that precedes an orgy of insults and abuse. When ratio...
Tags: Startups, Social Media, Reddit



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